Lingkungan Pemasaran Global

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International Marketing

International Marketing Environment

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International Marketing

Economic Environment What is the level of new industrial growth? E.g. China is experiencing terrific industrial growth.

What is the impact of currency fluctuations on exchange rates, and do your home market and your new international market -

There are of course the usual economic indicators that one needs to be aware of such as inflation, Gross Domestic Product (GDP), levels of employment, national income, the predisposition of consumers to spend savings or to use credit, as well as many others.

International Marketing

Economic Environment 1. 2. �. �. �. �.

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International Marketing

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Political Environment Is there any historical relationship between countries that would benefit or hinder international marketing? What is the influence of communities or unions for trading? E.g. The European Union and its authority over European laws and regulation.

What kind of international and domestic laws will your business encounter? What is the nature of politics in the country that you are targeting, and what is their view on encouraging foreign competition from overseas?

International Marketing

Political Environment 1. General instability risk 2. Ownership / control risk 3. Operation risk 4. Transfer risk Upaya meminimisasi risiko politik 1. 2. �. �.

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International Marketing

Legal Environment 1. Domestik 2. Luar negeri 3. Internasional (IMF, WTO)

Hukum yang bisa menghambat

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Tarif  Hukum anti dumping Lisensi ekspor/impor Insentif legal Hukum pembatasan perdagangan

International Marketing

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Socio-Cultural Environment

Culture, religion and society are of huge importance. What are the cultural norms for doin business? E.g. is there a form of barter?

Will cultural norms impact upon your ability to trade overseas?

International Marketing

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Kebudayaan material Bahasa s e a Pendidikan Agama Sikap dan nilai Organisasi sosial

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International Marketing

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International Marketing

Technology Environment Do copyright, intellectual property laws or patents protect technology in other countries? E.g. China and Jordan do not always respect international patents.

Does your technology confront to local laws? Are technologies at different stages in the Product Life Cycle (PLC) in various countries? E.g. versions/releases of software.

International Marketing

Terima Kasih

International Marketing