A Brief Profile
Vision & Values
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Passionately innovate to make life comfortable and efficient.
e s u l V a
Customer Delight through Innovation & Passion with focus on Execution and Team-work .
More than 24 years of history 2012
Success
ISO 50001:2001 rating and MNRE:CRISIL Recognition
2012 Luminous awarded Superbrand status
2011 Luminous - Schneider JV
2007 1st Manufacturing facility outside India (Lang Ming, China)
2007 Got industry leadership Award Award from Frost & Sullivan
2006
Preparation
Inception 1988 Company founded by Rakesh Malhotra with 3 people
1994 First UPS got manufactured
1991 First inverter rolled out
Tie-up with Hyundai, Formation of Hyundai Power Products
2004 Tie-up for Battery Technology with Eagle Pitcher Inc. USA
2004 First Battery Manufacturing plant came into existence
2000 First Luminous product got exported
Luminous in brief
4,475
7
People
Factories
130+ R&D resources
28 Sales Offices
Business Overview Luminous Group
Power Back-up Devices •
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Home UPS Line Interactive / Online UPS Diesel Generator sets Solar Panels Solar Home Lighting Systems Solar Charge
Power Storage (Batteries) •
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Inverter Batteries
Home Electrical Products
Wires and Cables Automotive Batteries Fans •
Enterprise Business •
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Solar Batteries
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Traction Batteries
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VRLA Batteries
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Telecom Batteries
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MCBs & RCCBs Modular Switches Cracker CFL Inverter
Managed Service Business Projects for data center setup Other Project
Renewable Energy Solutions •
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Wind Project Solar Project Hybrid Project
Establishe d Businesse Emerging Emerging s Businesse
Power Back-Up Devices •
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Home UPS - Very little maintenance, powerful performance and all-round protection makes this product series a value for money investment Line Interactive/ Online UPS Systems - highly compact power packed UPS systems offer the best and most reliable solutions
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Diesel Generator Sets Powered by “Lombardini for 5 KVA” & “Escorts for 15-40 KVA” engines Solar Offerings - Specially designed for harvesting maximum solar energy and are easy on the pocket too
EMBU
Power Storage (Batteries) •
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Inverter Batteries - Long life, low maintenance, maintenanc e, super efficient batteries Automotive Battery - Revolutionary AGCA technology – 80% lower fluid loss, 3 times times lower self discharge, discharge, 1.5 times service life. Weather-proof PPCP container and cover assure maximum reserve reserv e electrolyte capacity Solar Batteries - Reliable, consistent and low maintenance power for renewable energy requirements Traction Battery - High performance, perform ance, High reliability and High energy density VRLA Batteries - Deep Cycle SMF (Sealed Maintenance Free)/ VRLA (Valve Regulated Lead Acid) batteries for back-up applications
Home Electrical Products •
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Wires and cables – Luminous guarantees safe home by providing protection at supply & ensuring fire proof distribution of electricity. Safety at supply is ensured through reliable Luminous MCB & Distribution Board Fans – Latest technique ensuring maximum wind circulation consuming minimum voltage Modular Switches, MCBs & RCCBs – Attractive design, Simple and robust operating mechanism
Enterprise Business
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Projects for Data Center Setup - Conditioned Power (AC & DC), Power Distribution, Rack & Accessories, Network & Cabling, Precision Cooling, Security & Monitoring Managed Services Business - Site Health Check/ Survey, Solution Offering & Deployment, Operation & Maintenance
Renewable Energy Solutions •
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Wind - An array of wind turbines ranging from 400 W to 2400 W, Light weight, Superior Technolog echnology y Solar - State-of-the-art Solar Panels, Controllers and Modules Hybrid Solutions - Off Grid & Grid Connected wind solar & wind solar diesel intelligent hybrid power plants
Associated Brands
Summary - Group Strengths
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Manufacturing
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Technology
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Distribution
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Brand
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Brand Ambassador
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R&D Service Set-up Quality
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Manufacturing Footprint
7 Manufacturing Facilities in India
Light Go-ToMarket
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Luminous has the India's largest home UPS and line interactive/ online UPS manufacturin manufacturing g facilities
5 sites (LPT, LTI) Baddi 1 site (LPT)
Luminous is amongst the world's most focused manufacturers of Deep Cycle Flooded Batteries Relentless focus on process control and product testing leading to swift improvement in life cycle
Pune 1 site (LRES)
Sales & Distribution
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Sales force comprising over 300 personnel
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40000+ retail partners across India
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Loyal, dedicated and result oriented channel partner base
Vast knowledge base in power power back up up industry due to 24 year long heritage of success and dominance
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Extended experience of handling nation wide distribution network across India
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Presence – Pan India EAST NORTH Distributors – 538 Dealers – 19611
Distributors – 221 Dealers – 8910
WEST
SOUTH
Distributors – 170 Dealers – 7756
Distributors – 403 Dealers – 4756
Brand The brand stands for Reliability, Consistency, Longevity, Highest sense of Integrity*.
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Our tag line clearly highlights the USP of Brand Luminous – Jis Pe Desh Kare Bharosa (Trusted by the whole nation)
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Luminous enjoys a great deal of Brand Equity among the consumers due to its persistence and consumer oriented approach
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Unparalleled brand journey as compared to its competitors
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Bigger spend on point of purchase and BTL activities
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Stayed committed to cricket and sports through various engagement (Since India tour of Pakistan in 2004) Celebrity association to reinforce core brand values
Leveraging Cricket
Enormous PR Mileage
Luminous Ghar Ka Chirag Initiative
Huge Media Coverage
ICL Association Associ ation
Dealer Incentive Scheme
Making the most of the of the association
Lotte Super Skills London
Kick-starting the Indian Cricket
IPL
Local activities, Packaging, Association Associati Glass Doors andon Cut outs
Press Ads, Dealer Signage's Co – laterals
Leveraging Cricket And Sachin Tendulkar…
Live Presence
Branding during Live
Our Brand Ambassador
“An immensely popular sports icon, reinforces the core values of Brand Luminous - Reliability, Consistency, Longevity and Highest Standards of
Technology
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Our Battery R&D team is headed by an American CTO with over 40 years of experience in battery industry Best Deep Cycle Flooded Lead Acid Battery Technology developed along with Eagle-Picher Inc, USA, a global leader in long life battery technology Technology for manufacturing Lead Technology Lead Calcium Long Long Life Deep Cycle VRLA Batteries Batteries for UPS & EPS applications, applications, developed together with Eagle-Picher Inc, USA
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Government (DSIR) Certified R&D Centre
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Advanced R&D facility with 15 Engineers and 27 technicians, lead by a dynamic personality who holds a Ph.D. and has 21+ years of experience in the field of power electronics Highly Sophisticated Equipments - “Agilent” make DSO (Digital storage oscilloscope), oscilloscope), “Yokogawa” powered analyzers, “Chroma” AC-DC Electronic Load, Environmental Temperature Temperature chamber, Digital data loggers, Precision multi meters, Digital venires, Screw gauges etc. Biggest In House Battery Lab facilities: Battery charging & discharging algorithms validation & life cycle testing of all kind of batteries
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In house Design Team: PCB Design (using latest design software with simulation) headed by design engineer with an experience of 10 years. DSP Lab facilities: faciliti es: Software development centre with four engineers headed by an engineer with 15+ year experience Mechanical Design Team: Develops all aesthetic designs using AutoCAD & Solid works software, tool designing for enclosures including plastic molding Independent validation Team: 7-engineers & technicians who Independent continuously engage in validating comparison with competitors
Service Setup
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Pan India Network Service centres in 58 cities Service presence in 214 cities Door step service facility for consumers 24 Hours response time Direct service from Company Trained Professionals Highly affordable 24X7 call facility
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Most rigorous quality checks across industry with multiple cycles to ensure flawless functioning of the final product Quality standards being maintained through out the product categories ranging from power back up devices, batteries to t o home electrical products, project business to renewable energy solutions
Our Quality Systems… Ø
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Quality systems as per ISO 50001:2011, ISO 9001:2008, ISO 14001:2004 IEC 62040 and 60950 compliant products SONCAP & CE certified products
Awards & Recognition Luminous Brand Award - Winner of “Consumer World Award” for consecutive FOUR years in the inverter category in India Market Penetration Leadership Award - Received “Frost & Sullivan Market Penetration Leadership Award in Asia Pacific for DC-AC Inverters in non-renewable energy markets”
Quality Brands Award 2012 – 2014 & Rashtriya Udyog Ratna Award “Awarded to Luminous Based on Industrial Field Survey by National Organization for Commerce & Industry” SME Channel Connect & Achievers Awards 2012 – Received in ‘Best Home UPS’ & ‘Best Inverter
Consumer Superbrand - Winner of “Consumer Superbrand” Superbrand ” status in the inverter and inverter battery category for the year 2011/12
MNRE CRISIL : Solar Grading - Luminous has been awarded with the MNRE CRISIL SP 1A Grade for its capability as a system integrator in the Photovoltaic segment. The grading is valid till 25th April 2014.
