Ivy Aning
00233241332883
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Dear Sir/ Madam, The statement “Brand desire is the key to t o success” by Peter Walshe explains why
organizations with the desire to create understandable, relatable and aspirational brands are on the stock exchange and Forbes websites. The world of branding is a dynamic, creative and influential industry in which after studying branding at the undergraduate level I knew I belonged. The IED master in Brand Management an d Communication will give me a chance to explore and become a part of this dynamic industry. The course combines the four elements of branding under the headings; Brand and Branding, Brand and Communication, Brand and Consulting and Brand and Marketing. Allowing students to fully understand the processes involved in creating a nd delivering one of the greatest business tools; the brand. The in- depth study of the brand in both the theoretical business and creative sense as well as the practical applications of branding in an organizational environment will provide me with the requisite skill set to succeed. As I wish to work with brands bran ds either in an advertising firm or as a consultant beginning my journey at IED would be extremely beneficial to my chosen chosen career path as IED is the only institution offering a master in Brand Management and Communications with the courses I am interested in and that would help further my aspirations. Studying at IED would give me the environment to fully explore my creative limits. Studying a master in Brand Communication at IED, I would also have the privilege of being in Milan, Italy. A fashion forward, fast paced, creative and vibrant cit y. Milan is a city I have longed to visit but to have the opportunity to study and live there would be an honour. I would greatly appreciated the chance not just t o be part of a great masters programme which would equip me with the tools to succeed in my chosen field, but also to experience life in an innovative and creative environment in an inspirational city. Thank you for reading and I truly hope to hear from you soon
Sincerely, Ivy Aning
