Slow charging and overheating: A Case study on oppo mobile PAYAL R KACHA 137360585027 A case submitted in partial ulillment !r t"e a#ard ! t"e de$ree !
MASTER OF A!"E# MA$A%EME$T
Submitted to Pr!% PR&YA'KA (HAKKAR '%R%)e*ari+a '%R%)e *ari+a institute ! business mana$ement mana$ ement studies,-una$ad" %u&arat Te Technological chnological 'niversity( 'nivers ity( Ahmedabad Ahmedabad
Student #eclaration & "ereb+ declare t"at t"is case stud+ rep!rt titled slow charging and
over overhe heat atiing: ng: A Cas Case study tudy on oppo oppo mobi mobile le b+ me t! t"e '%R%)e* '%R%) e*ari+ ari+a a ins instit titute ute ! bus busine iness ss man mana$em a$ement ent stu studie dies,s,-una$ una$ad" ad"%% &s a b!na b!n aid ide e #! #!r* r* un unde derta rta*e *en n b+ me and it is n!t su subm bmit itte ted d t! an+ !t"er !t"er uni.ersit+ uni.er sit+ !r insti instituti! tuti!n n !r t"e a#ard ! an+ de$ree certiicate certiicate !r publis"ed ant time be!re%
#ate: lace:
E)EC'T"*E S'MMAR+
("e main !b-ecti.e ! t"e sur.e+ #as t! *n!# t"e p!siti!n ! !pp! m!bile in mar*et and present scenari! ! m!bile mar*et and mar*etin$ strate$ies ! !pp! m!bile%
("e be.era$e mar*et in &ndia in .er+ lar$e% ("e ma-!r p!rti!n ! t"e mar*et is d!minated b+ t"e !pp! m!bile% ("e mar*et #itnessed 5,6 / $r!#t" in t"e earl+ 0%presentl+ t"e $r!#t" rate ! !pp! m!bile in india as c!mpare t! pre.i!us +ear% ("e stud+ als! re.els t"e dierent and percepti!n ! t"e c!nsumers t!#ards .ari!us brand% &t als! c!mpare t"e brand .i.! and its impact !n t"e c!nsumer and !n t"e mar*et .
CO$TE$TS
Company ro,ile
PP is a $l!bal electr!nics and tec"n!l!$+ ser.ice pr!.ider t"at deli.ers t"e latest and m!st euisite m!bile electr!nic de.ices in !.er 20 c!untries4 includin$ t"e nited tates4 C"ina4 Australia and man+ c!untries t"r!u$"!ut ur!pe4 !ut"east Asia4 !ut" Asia4 t"e iddle ast and Arica% PP is dedicated t! cust!mers #it" t"e m!st etra!rdinar+ m!bile eperience t"r!u$" meticul!us desi$ns and smart tec"n!l!$+% At PP4 #e belie.e t"at true inn!.ati!n is all ab!ut c"an$in$4 rene #in$ !r creatin$ m!re eecti.e pr!ducts t"at ma*e lie simpler% A c!re part ! PP9s c!mpan+ culture lies in its c!mmitment t! #!r*in$ #it" its ans t! de.el!p and deli.er t"e best pr!ducts p!ssible4 t"r!u$" !penness t! cust!mer eedbac*% PP:s brand p"il!s!p"+ is summed up in t"e p"rase ;("e art ! tec"n!l!$+<%
&t c!n.e+s !ur business principles ! "!nest+4 inte$rit+ and et"ics% PP is c!nsistent in its determinati!n t! n!t !nl+ d! t"in$s ri$"t4 but als! t! d! t"e ri$"t t"in$ in an+ $i.en situati!n%
-../ OO is %lobally Registered
-..0 !aunched in China
OO
-..1 OO2s First M3 layer
#e,ine the problem MO4"!E 5EET"$% RO4!EM mene 6 -une 2016 *! !pp! 1 li+a t"a but ab"i 1 +ears b"i n"i "u.a !r mera m!bile ba"ut "i -a+ada "it "! ra"a " %pls $ide *i-i+e me *+a *aru na"i t! mera m!bile c"an$e *i-i+e +e *+a " itna c!stl+ m!bile l! !r us*a result *+a "!ta " n"i t! mera paisa reund *i-i+e n"i t! me !pp! c!mpan+ *e nam pr c!mpalian *arun$i pls C'(AC( Y ' & 58210512 Oppo A36 spea7ers 5 m!nt"s a$! i "a.e b!u$"t a ne# pp! A37 but n!# i !und t"at !nl+ !ne ! its spea*ers #!r*s $i.e me s!me instructi!ns t"at #"eat"er it "ad !nl+ !ne spea*er !r it "as s!me pr!blem% Slow charging and overheating 2m!nt"s bac* i "a.e b!u$"t !pp! 1s 6=$b it #as suc" $reat p"!ne and a#es!me per!rmance and c"ar$in$ speed is still better n!rmal speed but !r t"e past 2da+s i "a.e acin$ a pr!blem m+ p"!ne is ta*in$ m!re t"e = "!urs t! c"ar$e m+ p"!ne Kindl+ plea tell me a res!luti!n it"er need t! c"an$e t"e p"!ne are c"ar$er%Pra*as" min Over 5eat issues Hi4 & b!u$"t a ne# pp! A37 p"!ne ar!und t#! #ee*s a$! and it is !.er"eatin$ .er+ badl+% & eel m+ i$ures are !n ire #"ile usin$ internet !r pla+in$ $ames% pp! is d!in$ in-ustice t! its bu+ers% '!t #!rt" t"e m!ne+ i spent t! bu+ t"is p"!ne% & need a c!mplete reund !r a better p"!ne% Y!u can c!ntact me at 828=8737 Ra*as
ar 24 2017
Over 5eat issues & b!u$"t a ne# pp! A37 ar!und t#! #ee*s a$! and it !.er "eats% & eel m+ "ands are !n ire #"ile usin$ internet !r pla+in$ $ames% ("is is n!t #!rt" t"e am!unt i spent% pp! is d!in$ in-ustice t! its cust!mers% & need a better p"!ne !r a c!mplete reund%
5anging problem in neo6 ar 284 2017 )er+ bad per!mance4a l!t "an$in$ pr!blem4 batter+ .er+ p!!r c!nditi!n4 )!ice is n!t clear mi n!,86326003=766770 i n!,86326003=766762 & b!u$"t it in >ecember4n!# i #ant +!u eit"er ec"an$e it !r $i.e me an up$raded m!del !r &:ll $! t! c!urt% E8tremely hated problem & purc"ased PP a37 t#! #ee* a$!% !metime & eel t! c!mmit t"e suicide% ?ecause & "a.e $!t t"is am!unt b!rr!# r!m s!me!ne% & #ant m+ m!ne+% Pl@ pl@% Prabs"aran sin$" ar 14 2017 5eating problem & brin$ -ust ne# p"!ne -ust 2#ee* a#a+ and p"!ne suerin$ r!m "eat pr!blem durin$ t"e use ! internet please s!l.e m+ pr!blems a$$ar#almanu-17
ar 184 2017
My phone is hanging ("e p"!ne is "an$in$ r!m t"e da+ i "a.e d!#nl!aded t"e ne# update% &t is reall+ ann!+in$% *aranra-an ar 124 2017 Slow charging
2m!nt"s bac* i "a.e b!u$"t !pp! 1s 6=$b it #as suc" $reat p"!ne and a#es!me pre!rmance and c"ar$in$ speed is stil better n!rmal speed but !r t"e past 2da+s i "a.e acin$ a prblm m+ p"!ne is ta*in$ m!re t"a = "!urs t! c"ar$e m+ p"!ne Kindl+ plee tell me a res!luti!n it"er need t! c"an$e t"e p"!ne are c"ar$er% @u"a @u"a #an* ar 124 2017
Oppo 5anging999 Late resp!nse%% Aut!maticall+ s#itc" ! R!ban sand"u
ar 114 2017
5anging and battery + p"!ne $et l!# astl+ and t"ere is "an$in$ pr!blem%Please replace it and $i.e ne# PP a37%P"!ne number 6=608836 R!ban sand"u ar 114 2017
4attery and hangings + p"!ne $ets l!# astl+ and t"ere.is "an$in$ pr!blem in it ?"arti utte*ar ar 4 2017
Overheating And hanging & am b"arti utte*ar & "a.e bu+ed t"e !pp! a37 ("e p"!ne is bein$ t!! muc" !.er"eatin$ and "an$in$ Please replace m+ p"!ne ("an* +!u
5ow to solution Overheating Android hone ro,essional apps to ,i8 overheating issues /9
Cooler
Master :
"ttpsBpla+%$!!$le%c!mst!reappsdetailsD
idEc!m%eas+%c!!lermaster & +!u:re l!!*in$ !r an app t"at d!es t"e tal*in$4 +!u #ill l!.e t"e C!!ler aster% &t !ers a number ! eatures t"at +!u #!uld l!.e% F Helps +!u #it" real time temperature m!nit!rin$% F >+namic !.er"eatin$ c"ec*in$ and #arnin$% F &t anal+ses CP usa$e and l!!*s !r apps #"ic" ma+ be causin$ !.er"eatin$ ! t"e p"!ne% F )er+ eas+ t! !perate% ("e app !ers !ne tap uncti!nalit+% F (! pre.ent t"e p"!ne r!m !.er"eatin$4 detects and t"en cl!ses t"e apps%
-9
#evice
Cooler
Master:
"ttpsBpla+%$!!$le%c!mst!reappsdetailsD idEc!m%tec"n!app%temperature%master%c!!ler ne ! t"e c!!lest apps in t"e mar*et as #ell !ne ! t"e m!st p!pular% Anal+ses real time and l!!*s !r "eatin$ apps% nce detected4 #ill s"ut ! app #"ic" #as t"e cause% tremel+ eas+ t! use and a "and+ app t! "a.e% &t als! clears up cac"e mem!r+4 rees RA and !ptimi@es p"!ne speed% &t als! d!es "elp +!u t! c!ntr!l t"e etra usa$e ! apps% ("e >e.ice C!!ler aster is a .er+ eecti.e #a+ t! "andle "eatin$ ! p"!nes%
39
#evice
Cooler
5eat
Minimier:
"ttpsBpla+%$!!$le%c!mst!reappsdetailsD idEc!m%eas+l!$ics%de.ice%c!!ler%"eat%minimiser ("an*s t! t"e ecessi.e usa$e ! CP4 GP and ("e RA4 mart p"!nes are burnin$ !ut ast and uic*% ?ut #it" t"e pr!essi!nal m!nit!rin$ ! a de.ice li*e ("e >e.ice C!!ler Heat inimi@er4 t"at can be .er+ easil+ !.erc!me% ("e >e.ice C!!ler Heat inimi@er is a .er+ eas+ t! use c!!lin$ app4 #"ic" pr!.ides real time m!nit!rin$ ! CP4 GP and RA% &t detects "eatin$ apps and eit"er c!ntr!ls t"eir acti.ities !r s"uts t"em ! t"ereb+ ensurin$ t"e lie ! t"e batter+% ("e >e.ice C!!ler Heat inimi@er is a .er+ p!pular app and used b+ man+%
Ob&ective ; Scope o, Study .er+ time business !r$ani@ati!n t"at c!mes int! c!ntact #it" cust!mers4 t"e+ de.el!p a percepti!n in t"e mind ! t"e cust!mers% (!da+ e.er+ !r$ani@ati!n needs t! *n!# t"e percepti!n in t"e mind ! t"e cust!mers4 as t"e mar*et is "i$"l+ c!mpetiti.e% &n !rder t! $ain t"e mind s"are ! t"e cust!mers al!n$ #it" t"e mar*et s"are certain strate$ies are reuired% speciall+ in t"e m!bile sect!r as t"ere are man+ c!mpetit!rs4 s! t! lea.e a p!siti.e impact !n t"e cust!mers4 pr!.ide t"em best ser.ices t! t"em% (! $ain t"e ad.anta$e !.er t"e c!mpetit!rs% ("e inal decisi!n ! transacti!n is t!tall+ depend !n t"e c!nsumer4 c!nsumer ma+ "a.e dierent percepti!n !r "is satisacti!n !r particular brand and c!mpan+ "as t! ulill c!nsumer9s reuirement% Hence t"e c!ncerned pr!-ect is underta*enB,
•
(! anal+@e t"e cust!mer9s reuirement%
•
(! stud+ t"e C!mpetit!r9s ser.ice
•
(! stud+ t"e attitude ! sta member t! cust!mers%
•
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(! pr!.ide t"e better ser.ices tr+ t! built t"e credibilit+ in t"e c!nsumer% (! *n!# t"e !pini!n su$$esti!ns ! cust!mers%
OO %lobal 4usiness
PP is relentless in t"e pursuit ! t"e latest tec"n!l!$+4 t"e "i$"est "ard#are ualit+ standards and in deli.erin$ t"e best user eperience p!ssible% Ie desi$n4 manuacture4 and pr!m!te !ur !#n pr!ducts t! assure cust!mers ! reliable and t"e "i$"est end pr!ducts p!ssible r!m be$innin$ t! end% ince its !undin$ in 200=4 PP "as c!nsistentl+ stri.ed t! deli.er users t"is ide!l!$+ acr!ss t"e $l!be% Ha.in$ successull+ entered int! t"e m!bile p"!ne mar*et in 20084 PP be$an l!!*in$ at epansi!n in internati!nal% %
Mar7eting Strategies 4y Oppo B, /9 $ewer( and better products:< !pp! m!bile launc" I!rld9s irst r!tatin$ camera #it" las" li$"t ,t!uc" panel4 #!rld9s irst martp"!ne #it" rear t!uc" bac* panel ,clic*4 a ?luet!!t" rem!te camera tri$$er and a de.ice l!cat!r in !pp! '1 pp! launc" !pp! inder #!rlds slimmest p"!ne -ust 6%65 pp! de.el!p )C rapid c"ar$e t"e #!rld astest and saest m!bile de.ice c"ar$in$ tec"n!l!$+
-9 Focus on mobile ,eatures B, pp! m!bile !cus !n m!bile eatures acc!rdin$ t! mar*et !pp! de.el!p c!l!r !r de.el!p ne# eature in m!bile m!ti!ns and $estures !r a eas+ usin$4 !r a securit+
39 Control mop in mar7et:< pp! m!biles !cus !n c!ntr!l m!p in mar*et !r sa.e dealers pr!it%
09
4rand buildingB ,
?rand buildin$ #as !ne ! t"e ma-!r tas*s it "ad in "and% &t #ent #it" ?!ll+#!!d stars Hrit"i* R!s"an and !nam Kap!!r as its brand ambassad!r% JIe eel t"at Hrit"i* and !nam are ele$ant and trul+ matc" #it" pp!:s brand ima$e% PP4 ne# partner ! C ?arcel!na !r net 3 +ear
19 $ew productsB, pp! launc" ne# m!biles and de.el!p ne# eatures in m!bile li*e ne!5 Ii,i displa+ !r increase sale
=9 Events pp! d!in$ e.ent !r ma*in$ cust!mer relati!ns"ip and brand a#areness and !pp! als! d!in$ e.ent in cultural da+s li*e di#ali4 ne# +ear 4 !t"er cultural da+s and e.er+ m!nt" celebrate !pp! da+ and in t"ese e.ent $i.e $its t! cust!mers and als! !t"er !er
69 Schemes to dealers pp! m!bile $i.e sc"emes t! dealers li*e trip !n sale 500pcs and als! $i.e t! brandin$ !ers and pr!m!ters !r sale pr!duct and als! $i.e etra pr!it !n m!bile
A$A!+>"$% T5E CASE #ATA #escription
-./0
H ("e am!unt ! !ut" Aricans t"at are internet users and !#n a smartp"!ne %
martp"!ne 2/M eature P"!ne 8%1/M
?lac*?err+ 37%/M ("e m!st purc"ased smartp"!ne brand4 based !n purc"ase intents &%e% PriceM% #ned b+ !ut" Arican internet users%
amsun$ 35%2/M '!*ia 31%=/M Apple 12%3/M
("e am!unt ! !ut" Aricans #"! !#n a smartp"!ne Prepaid and C!ntract% ("e smartp"!ne !peratin$ en.ir!nment%
Prepaid 3=%6/M
("e distributi!n ! smartp"!ne brand !perat!rs in !ut" Arica4 based !n t"e am!unt ! m!bile internet users b+ !ut" Arican t"r!u$" a data plan%
)!dac!m 53%3/M
C!ntract 65%=/M
(' 2%/M Cell C 12%/M Ater 1 Year 31%1/M
("e a.era$e time t"at it #!uld ta*e a c!nsumer t! purc"ase a ne# internet enabled m!bile p"!ne%
>!n9t Plan t! $et a ne# p"!ne 27%7/M &n t"e net 6 m!nt"s N 1 Year 17%0/M &n t"e net 3 m!nt"s 1=%3/M
AR( (CH'LGY
(
There?s an Art to !iving !i,e9 At PP4 #e9re "ere !r t"!se t"at epect m!re r!m t"eir smartp"!ne t"an a run,!,t"e,mill eperience%("is is t"e reas!n !r t"e dedicati!n and e!rt #e put int! brin$in$ users t"e .er+ best4 #"ic" is #"+ #e put as muc" e!rt int! #"at !ur p"!nes can d! !r +!u% Ie are dri.en b+ !ur l!.e !r art% ur de.!ti!n and dedicati!n t! t"e art ! tec"n!l!$+ is #"at inspires us t! create beautiul pr!ducts,inside and !ut% .er+t"in$ is c!nsidered% r!m t"e tactile ualities t! t"e aest"etic aspects ! eac" ! !ur de.icesO e.er+ an$le4 e.er+ c!l!r4 e.er+ piece is meticul!usl+ crateds! #e are let #it" n!t -ust a remar*able l!!*in$ de.ice4 but a culti.ated eperience% Ie put as muc" t"!u$"t and c!nsiderati!n int! t"e desi$nin$ ! !ur pr!ducts as !ne #!uld int! desi$nin$ t"eir !#n uniue liest+le4 ri$"t d!#n t! t"e .er+ minute ! details% &t is "ere4 #"ere t"e art ! tec"n!l!$+ and lie c!n.ene%
Full charge in &ust /1 minutes@ OO is developing a new technology
C"inese m!bile manuacturer c!mpan+ pp! "as recentl+ un.eiled a ne# tec"n!l!$+ t"at can c"ar$e t"e martp"!ne in -ust 15 minutes% ne ! t"e pr!misin$ m!bile manuacturin$ c!mpanies r!m C"ina "as recentl+ un.eiled a ne# tec"n!l!$+ at t"e !bile I!rld C!n$ress "eld in ?arcel!na% &t can all!# t"e users t! c"ar$e t"eir p"!nes in -ust 15 minutes% ("e tec"n!l!$+ is c!nsidered t! be re.!luti!nar+ because t"e c!mplete c!st ! +!ur de.ice reuires at least 1,2 "!urs but #it" t"is ne# tec"n!l!$+ de.el!ped b+ pp!4 n!# users can easil+ c"ar$e t"eir de.ices t"at t!! in a .er+ little span ! time%
pp! "as named t"is tec"n!l!$+ as ;uper )C< and acc!rdin$ t! t"e c!mpan+ t"e tec"n!l!$+ is still at t"etentati.e sta$e but still it deli.ers $reat ser.ice% ne ! t"e aut"!rities r!m t"e c!mpan+ "as menti!ned t"at as ! n!# t"e tec"n!l!$+ can be used in t"e smartp"!nes and dierent c!mpanies can als! "a.e t"is tec"n!l!$+ r!m pp!%
>urin$ t"e presentati!n at t"e !bile I!rld C!n$ress4 !ne ! t"e c!mpan+9s !icial "as dem!nstrated t"at "!# empt+ batter+ can be c"ar$ed in -ust 10,15 minutes% pp! s"!#ed t"is dem!nstrati!n #it" t"e "elp ! a 24500mA"batter+4 and n!# it is als! clear t"at t"e c!mpan+ can deli.er suc" $reat results as pp! #"eels t"e s!t#are4 batter+ and c"ipsets installed in t"e de.ice% ("e tec"n!l!$+ de.el!ped b+ pp! is .er+ unusual4 and it is ar better t"an t"e Qualc!mm Quic* C"ar$etec"n!l!$+4 but .er+ surprisin$l+ uper )C #ill n!t be a.ailable !n !t"er smartp"!nes%
("e C"inese c!mpan+ pp! is $raduall+ "!ldin$ a $!!d am!unt ! s"are in dierent c!untries and acc!rdin$ t! t"e c!mpan+ s!urces till n!# t"e c!mpan+ "as $r!#n b+ 67 / !r its pr!ducti!n% &t is als! n!te#!rt"+ t"at
pp! is n!# t"e ei$"t bi$$est smartp"!ne manuacturer c!mpanies acr!ss t"e #!rld%
("e c!mpan+ durin$ t"e presentati!n at IC said t"at t"e users can attain c!mplete c"ar$e #it" t"e "elp ! micr!? !r ? C c"ar$in$ p!rts% pp! #as anticipated t! de.el!p a tec"n!l!$+ t"at can uic*l+res!l.e t"e pr!blem ! ast c"ar$in$ s! t"at t"e users s"!uld al#a+s be c"ar$ed% ("e researc"ers als! ind t"at usin$ a l!# .!lta$e ! 5 .!lts !r c"ar$in$ #it" )C tec"n!l!$+ #ill ensure t"e saet+4 sustainabilit+ and stabilit+ ! t"e de.ice% .erall it c!uld be said t"at t"e tec"n!l!$+ #ill be a re.!luti!n !r c"ar$in$ pr!cesses4 and it #ill deli.er t"e best results t! its users as it #ill sa.e time% ("e Art ! (ec"n!l!$+ ("ere9s an Art t! Li.in$ Lie% At PP4 #e9re "ere !r t"!se t"at epect m!re r!m t"eir smartp"!ne t"an a run,!,t"e,mill eperience%("is is t"e reas!n !r t"e dedicati!n and e!rt #e put int! brin$in$ users t"e .er+ best4 #"ic" is #"+ #e put as muc" e!rt int! #"at !ur p"!nes can d! !r +!u% Ie are dri.en b+ !ur l!.e !r art% ur de.!ti!n and dedicati!n t! t"e art ! tec"n!l!$+ is #"at inspires us t! create beautiul pr!ducts,inside and !ut% .er+t"in$ is c!nsidered% r!m t"e tactile ualities t! t"e aest"etic aspects ! eac" ! !ur de.icesO e.er+ an$le4 e.er+ c!l!r4 e.er+ piece is meticul!usl+ crateds! #e are let #it" n!t -ust a remar*able l!!*in$ de.ice4 but a culti.ated eperience% Ie put as muc" t"!u$"t and c!nsiderati!n int! t"e desi$nin$ ! !ur pr!ducts as !ne #!uld int! desi$nin$ t"eir !#n uniue liest+le4 ri$"t d!#n t! t"e .er+ minute ! details% &t is "ere4 #"ere t"e art ! tec"n!l!$+ and lie c!n.ene
Conclusion
("is reers t! t"e pr!duct abilit+ t! satis+ c!nsumers !r cust!mers need4 b!t" uncti!nall+ and em!ti!nall+% ("is is t"e m!st imp!rtant act!r i a brand is t! be a #innin$ brand% sers are $ettin$ smarter in t"eir c"!ice and #ill n!t ma*e purc"ase decisi!n i t"e+ d!n9t trust in t"e ualit+ ! t"e pr!duct presented t! t"em% Hittin$ t"e ri$"t c!mmunicati!n c"annel and eecti.el+ deli.erin$ t"e messa$e t! p!tential bu+ers c!ntributes t! t"e success ! a brand% .en !r a $!!d pr!duct4 i n! !ne *n!#s ab!ut it4 tal*s ab!ut it !r discuss ab!ut it4 t"en t"e c"ance ! ailure !r t"at pr!duct is reall+ "i$"%
C!nsiderin$ t"e case ! iP"!ne !r eample alt"!u$" t"ere "as been a l!t ! ne$ati.e eedbac* ab!ut t"e pr!duct recentl+4 "!#e.er4 e.er+ time a ne# .ersi!n ! iP"!ne is launc"ed4 t"e #!rld "!lds it breat" and ea$erl+ #aits t! see t"e $reat in.enti!n ! Apple% ("is is ac"ie.in$ t"r!u$" master+ in c!mmunicati!n% >espite t"at4 t"e pr!duct must be str!n$4 reliable and $!!d all b+ itsel in !rder !r c!nsumers t! test !ut and trust #"at bein$ said in t"e c!mmunicati!n c"annel%
