PORTER’S FIVE FORCE MODEL

PORTER·S FIVE FORCE MODEL

 About Parle  India's largest manufacturer of biscuits and confectionery  Established in 1929  35% share of the total biscuit market  Good And Reliable Quality  Cater to all tastes from kids to senior citizens  Products to the mass with the affordable range

BISCUIT

INDUSTRY PROFILE

Two Sectors of Biscuit Industry

Un Organised Sector  40%

Organised Sect or  60%

Organised : Unorganised :: 40 : 60

BISCUIT

INDUSTRY M AJOR  PL A  YERS

Major Mkt Share ( Organised Sector)

Others 10 Priyagold 15

Parle 35

Sun east 9 Britania 31

RIVALRY AMONG COMPETING FIRMS IN INDUSTRY

COMPETITORS 

RITANNIA AND ITC MAJ R C MPETIT R .



IMILAR PRICING



IMILAR PR DUCT

 DI TRI UTI N NETW RK

THREAT OF NEW ENTRANT

 THRE A  T OF NEW ENTR  A NT 

BARRIERS

 FINANCIAL

TO NEW ENTRANT TRENGTH

 DI TRI UTI N NETW RK 

WITCHING C

T

F CU T MER

THREAT OF SUBSTITUTES

SUBSTITUTES 

ize of the NACK

INDU TRY

 Changing needs of the consumer   

witching cost of consumers is high ther substitutes like home made snacks, chips, packed foods etc.

BARGAINING

POWER OF BUYERS

Bargaining

Pow er Of Buyer

 Large number of buyers for biscuits  Most of the Parle biscuits are undifferentiated and can be replaced by substitutes.  Customers liking of bakery products like pudding, toast, butter etc.  Customer can switch to other products easily.

B A RG A INING

POWER OF SUPPLIERS

Bargaining





Pow er Of Suppliers

E A SY  A  V  A IL A BILTY OF R  A  W M A  TERI A LS. INCRE A SING PRICE.

Thr ea of  new entr ant

RIVALRY AMONG B A RG A INING

POWER  OF SUPPLIERS

COMPETING FIRMS IN INDUSTRY

Bargaining

power of  buyer s

Thr eat of substitutes

SUBMITTED B Y  ROLL NO.

N A ME

71

NIR AJ H    A RKH A NI

86

A BHISHEK P A I

94

Y  A SHIC A  S A LI A N

102

SUSH A NT SHETTY 

115

 VN A  A ILSINGH A NI BH A