Private Tutorial

NVK ® / EnglishDepartment-ULIS-VNU/GiftedStudentTraining/201-201!/ EnglishDepartment-ULIS-VNU/GiftedStudentTraining/201-201!/ Bac Giang /Date Giang /Date:: 17-18 December, 2013

Test 7. Photocopiable

ASSOR ASSORTED TED PRACTICE PRACTICE TEST 7 (Time: 55 minutes) NAME:

………….…….………..…………………….…………..

SCHOOL:

……………….………..…………………....………….

SCORE:

_____________________________________________________________________________________________________________________

PART ONE 1 – 2 0, A Fo rq ue s t i o ns c h o o s et h ewo r do rph r a s e( ,B,Co rD)whi c hb e s tc o mpl e t e se a c hs e nt e nc e . Ci r c l et h ec o r r e c ta ns we r . 1 Thene ws pa pe r ’ s_ _ _ _ _ _ _ _ _ _ _h asb e e nf a l l i ngf o ranumb e ro fy e a r s . Aa udi e nc e Br e a de r s hi p Cr e put a t i o n Ds t a t us 2 Ipr e f e r_ _ _ __ _ _ __ _ne ws pa pe r st ot a bl o i ds . Abr oa ds he e t Bwi de s pr e a d Ce xpa ns i ve De xt e ns i ve 3 Hewasoneoft heBBC’ sbes t known wnwar____ ____ _. Ar e por t e r s Bj our nal i s t s Cf ol l owe r s Dc or r e s pondent s 4 Thea dv e r t i s i ngs pa c et ha ti sdi vi de di nt os e c t i onsi sge ne r a l l ykno wn wnast he _________ads . As ma l l Bc o nfide nt i a l Cc l a s s i fie d Ds ma l lpr i nt 5 ThePr i meMi ni s t e ri sc o ns i de r i ngac a b i ne t_ _ _ __ _ _ __ _ . Ar e or ga ni s a t i on Br e ar r ange me nt Cr e s huffle ffle Dr e c ons t r uc t i on 6 Is ubs c r i bet oa_ __ __ __ __ _l i t e r a r yj our na l . At hr e e mont hl y Bqua r t e r l y Cqua r t e r e d Ds e a s ona l 7 The ywa ntt oe r e c tahug es a t e l l i t e_ _ _ __ _ _ _ _r i ghtoppo s i t emyho us e Apl a t e Br e c o r d Cpl a t t e r Ddi s h 8 Ic a n’ tgi v ey out ha ti nf or ma t i on, y ouwi wi l lha v et os pe a kwi wi t ht hepr e s s_ _ __ _ __ _ __ . Aoffic e r Boffic i a l Ce x e c ut i ve Dadmi mi ni s t r a t or 9 We’ l lt akeas hor t_________br eakandwe’ l lber i ghtback. Ac omm mme r c i a l Badve r t i s i ng Cpr omo mot i onal Dpubl i c i t y 10 Tofindoutwhat ’ sonTV, j us tl ooki nt heTV&r adi o__________. Apr ogr a mme s Bs c he dul e s Cl i s t i ngs Dr e c or ds 11 Themat c hwi wi l lbes c r ee nedonI TV,wi t hc omm mment ar y___ ____ ___byAndyGr a y. Al i ve l y Bl i ve Ca l i ve Dl i vi ng 1 2 The r ewi l lbe_ _ _ _ _ _ _ _ _ _c o v e r a g eo ft heg a me me so nmo s tc h a nne l s . Ac ompl e t e Bge ne r al Cwi de s pr e ad De xt e ns i ve 1 3 Hi ss uppo r t e r sdi de v e r yt hi ngt he yc o ul dt o_ _ _ _ __ _ _ _ _hi mo ni nt her a c e . Apus h Bs pur Cdr i ve Dpr od 1 4 Oneo ft heg ue s t ss t oodupt o_ _ _ __ _ _ __t hevi r t ue soft hefinef o od. Awor s hi p Badmi r e Cappr ec i at e Dext ol 1 5 Hedi dn’ tme a nt obeo ffe ns i v e ;i twa squi t ea n_ _ _ _ _ __ _ _ _r e ma ma r k . Ai nnoc uous Bi na ugur al Ci nt e gr a l Di ns i di ous 1 6 Thej obc r e a t i ons c he me mei ss t i l li ni t s_ __ __ __ __ _. Ac hi l dhood Bbabyhood Cope ni ng Di nf anc y 1 7 ThePr i meMi Mi ni s t e rg a v ea n_ _ _ _ _ _ __ _r e s po ns et ot heq ue s t i o n. - 1 -

NVK ® / EnglishDepartment-ULIS-VNU/GiftedStudentTraining/201-201!/ Bac Giang /Date: 17-18 December, 2013


Ae vadi ng Bi nvas i ve Ce vas i ve Di nvadi ng 1 8S heh a da ( n)_ _ _ __ _ _ __ _i nt e r e s ti nhol di ngas e pa r a t eb a nka c c o unt . Ave s t e d Bi nve s t e d Cs hado we d Di mpl i e d 1 9 Ia s s ur ey out ha tI_ _ __ _ __ _ __nohos t i l ef e e l i ngst o wa r dsy ou. As hel t er Bhar bour Cembr ac e Dc over 2 0 Ia ms i c ko fhe a r i ngt hes a meo l d_ _ _ _ _ _ _ _ _ _i nme e t i ngs . Apl e num Bpl e nt i f ul ne s s Cpl a c a r d Dpl at i t ude s

PART TWO 1 – 3 5,us Fo rq ue s t i o ns2 et hewo r di nc a pi t a l sa tt hee ndo ft h es e nt e nc et of o r mo newo r dt ha tfit s 0 i nt hes pa c e . The r ei sa ne x a mpl ea tt heb e g i nni ng( ) . 0 . Wer e al l ymus tl ookf ors t affwhohavegood__ _u!"i#$!ti%ns_ _ _ . QUALI FY 2 1 .Al lt hi st a l kofc h ang e si nt hec o mpa nyi sr a t he r_ _ _ __ _ _ __ _ _ __ _ _ _. S ETTLE 2 2 .Thepr o f e s s o rwa r ne dt ha twr i t i ng_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _c o ul dc o s tma r ks .LEGI BLE 2 3.Af t e ra l lIdi df orhe r ,Iwa sr a t he rt a ke na ba c kb yhe r_ __ __ __ __ __ __ __ _at t i t ude . APPRECI ATE 24 .Man ymi nor_ __ __ __ __ __ _ __ __ _c a nbee a s i l yt r e a t e dwi t hher bs . AI L 25.“I st her eany__ ___ ___ ___ ___ ___i nyourabdomen? ”a s kedt hedoc t or . TENDER 2 6 .I ’ v eb e e nt o l dt ha tIwi l lha v et o_ _ _ _ _ _ _ _ _ _ __ _ _ _ _ _a no pe r a t i o n. GO 2 7 .Thec h e mi c a ls ub s t a nc e_ _ _ _ _ _ _ _ _ _ _ __ _ _ _ _o nc o nt a c twi t hwa t e r . S OLI D 2 8 .Whe nt hel a bfindi ngsa ndt her e s e a r c hr e s ul t swe r e_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ ,a nama z i ng di s c ove r yc amet ol i ght . RELATE 2 9 ._ _ __ _ __ _ __ _ __ _ __ _i sas e r i ouspr obl e ma tt hi spa r t i c ul a ri nne r c i t ys c hool . TRUANT 30.Ther ewasa______ ____ ____ ___s mel lc omi ngf r om i ns i det heol ddi s us edwel l . REPEL 3 1 .Thes t ude ntwa sg i v e n_ _ _ __ _ _ __ _ _ __ _ _ __f orc o ns i s t e nt l yf or g e t t i ngt odohe r home wor k. DETAI N 32.Themanwasknownf orhi squi c kt emperand____ ____ ____ ____ _s t yl eof l e ade r s hi p. TYRANT 3 3 .I twoul dbe_ _ _ _ _ _ __ _ _ __ _ _ _ __t obe l i e v et ha tgi r l sa r eb or nwe a ke r ,mor es e ns i t i v e orwi t hagr e a t e rna t ur a li nc l i na t i ont oc r y . ERROR 34.Whatboysr eal l ynee di smor eencour agementi nt hei r__________ _______year si n or de rno tt os uc c umbt of e e l i ngso fde pr e s s i onl a t e ron. F ORM 35.Youdonothavet obeanexper tt ogr ow c ac t i , andt he________ _________nee dn’ t bec onc e r ne da boutc ul t i vat i ngt he m be c a us et he ya r eamongt hee a s i e s tofpl a nt st o c a r ef or . I NI TI ATE

PART T&REE Fo rq ue s t i o ns36–55 ,c o mpl e t et hes e nt e nc e sbyfil l i nge a c hb l a nkwi t ha ppr o p r i a t epa r t i c l e s . 0 The r ei sa ne xa mp l ea tt h eb e g i nni ng( ) 0 . Don’ thang_ __ __u'_ __ _!Iha ve n’ tfini s he de xpl a i ni ngy et ! - 2 -



3 6 .Goodhy gi e neh e l pske e p_ _ __ _ __ _ __ _ __t hel e v e l sofi nf e c t i on. 3 7.Fi na l i s i ngt hede t a i l soft hepl a ni shol di ng_ __ __ __ __ __ _i t si mpl e me nt a t i on. 3 8.Idon’ thol d_ _ __ _ __ __ _ __t het he or yt ha tpuni s hme nta l t e r sbe ha vi ourf ort hebe t t e r . 3 9 .Youf a i l e dt oke e p_ _ __ _ __ _ __ _ _yours i deo ft heb a r g a i n. 40.Theuni onsar ehol di ng____________f ormor emoney ,butt hegover nmentar e unl i ke l yt oa gr e e . 41.WhydoIhavet okeep____________atyout okeepyourr oom t i dy? 42.Wewer emaki ng_____ ___ ___ _Londonbutwet ur nedoffatBanbur ybymi s t ake . 43.Whatdoyoumake_____ _______t hepl ant odoawaywi t ht het axat i ons yst em? 4 4 .Ic a n ’ tma k e__ _ _ _ _ _ _ _ _ _ _wha tt hes i g ns a y sf r o mt hi sf a ro ut . 4 5 .Al ll i vi ngma t t e ri sma de_ _ __ _ __ _ __ _ _i ndi vi dua lc e l l s . 4 6 .I ’ ms o r r yIf or goty ourbi r t hda y ;I ’ l lma kei t_ _ __ _ __ _ __ _ _t oy oune x twe e k. 4 7 .Thede s i g ne rt r a ns f o r me do uro l dho us e_ _ _ _ _ _ _ _ _ _ _ _apa l a c efitf o rak i ng. 4 8 .TheTVs t a t i o nha sb e e ni nunda t e d_ _ _ _ _ _ _ _ _ _ _ _offe r so fc a s hf o rt hea ppe a l . 4 9 .Pe r s o na l l y , Iwoul dputnof a i t h_ _ __ _ __ _ __ _ _hi m –hei st hemos tunr e l i a bl epe r s o n Iknow. 5 0 .Thema na ge me ntha v eputt he i rde c l i ni ngpopul a r i t y_ _ __ _ _ __ _ _ _ _po orr e s ul t s . 5 1 .T oar r e s tt heo ns e to fb or e do m,P am de c i de dt ot a k e_ _ _ _ _ _ __ _ _ _ _aho bb y . 5 2 .Ry ant hr e a t e ne dt ot e l l_ _ __ _ __ _ __ _ _hi ss i s t e ri fs h edi dn’ tgi v ehi ms omemone y . 5 3.“ Ic a ns e ey ou’ r ea ngr y ,butt ha t ’ snor e a s ont ot a kei t_ __ __ __ __ __ _t hedog! ” 5 4.Youwi l lf e e lal i t t l ewooz ya f t e rt a ki ngt heme di c a t i on,butt hes i de e ffe c t swi l lwe a r _ _ __ _ __ _ __ _ _f a s t–you’ l lbefinea f t e raf e w mi nut e s . 55.Ast hedaywor e_ ____ ____ ____ ,J ohngr ew mor eandmor ei mpat i ent .

PART OR Fo rq ue s t i o ns56–63 ,r e a dt h et e x tb e l o wi nwhi c ht h e r ea r e8e r r o r s( p unc t ua t i o n,g r a mma r , unne c e s s a r ywo r d ,wo r df o r m) .Und e r l i net h ee r r o r sa ndwr i t et h ec o r r e c t i o nsi nt h es p a c e s 0 00 ,0 00 0)a pr o vi de d.The r ea r ef o ure xa mpl e s( ,00,0 tt heb e g i nni ng.

SOLARECLI PSE Mo s ta s t r o no mi ce v e nt st ha ti nflue n c et heEa r t h,whi c ha pa r tf r o mt heo c c a s i o na l a s t e r oi di mpa c t ,do e ss oi nar e g ul a rf a s h i o n,s uc ha sda ya nd ni ghtt het i de sa ndt he s e a s o ns .The r ei s ,ho we v e r ,o nee v e ntt ha tha sat r e me ndo usi mpa c to nt heEa r t ht ha to f t het o t a le c l i ps e .F oraf e w mi nut e s ,br oa dda y l i ghtc ha ng e st oc o mpl e t eda r kne s sa st he Mo ont o t a l l yhi de so utt heS un. Thi sda r kne s si sa c c o mpa ni e db yma n ys pe c t a c ul a re ffe c t s , a nd i ta l s o pr o vi de sa r a r eo ppor t uni t yf o rph ys i c i s t st o ma k eo bs e r v a t i onst ha ta r e i mpos s i bl eata nyot he rt i me .Ho we v e r ,a sat ot a ls o l a re c l i ps ei sas udde ni nt e r r upt i onof t heda y , i tc a na l s oha v et hee ffe c tonpl a nt sa nda ni ma l st ha ta r eus e dt ot her e gul a rc y c l e ofda ya ndni ght .Ast o t a le c l i ps e soc c uro na v e r a geonc ee v e r y3 6 0y e a ra ta nypa r t i c ul a r l oc a t i on,t he r ei sal i t t l ec ha nc eofa nyl i vi ngt hi ngbe c o mi nga c c us t ome dt ot he m.I nf a c t , t he r ea r es o mea ma z i ngs t o r i e soft heunus ua lb e ha v i o uro fa ni ma l sa sat o t a le c l i ps e a ppr oa c he s .I nAus t r a l i a ,f ore x a mpl e ,onemor eobs e r v e rs a i d‘ If oundmys e l fha vi ngt o c a l m adi s t r e s s e dpa r r ot ,whi c hf e l lt ot hegr oundamome ntors obe f or et het ot a le c l i ps e ’ . J oa nnaKa l e ,a not he robs e r ve r ,f ound he rhe a ds ur r ounde d byac l oud ofi ns e c tt ha t - 3 -



di s pe r s e dwhe nt heS unfina l l ye me r g e df r o mt hee c l i ps e . S ot ha t , a st he s ee x a mpl e ss ho w, t heSun’ spr e s e nc eha sa na s t oni s h i ngi nflue nc eo nl i f eone a r t h. 0 . __!st*%n%mi$!"___00 ._ __ _+,i$,_____000._ __ __-%_____ 0000. t,e_ __

__ni,t

5 6 ._ _ _ _ __ _ _ __ _ _ __ _5 7 ._ _ _ __ _ _ __ _ _ __ _ _5 8 ._ _ _ __ _ _ __ _ _ __ _ _5 9 ._ _ _ __ _ _ __ _ _ __ _ _ 6 0 ._ _ _ _ __ _ _ __ _ _ __ _6 1 ._ _ _ __ _ _ __ _ _ __ _ _6 2 ._ _ _ __ _ _ __ _ _ __ _ _6 3 ._ _ _ __ _ _ __ _ _ __ _ _

PART IE A Fo rq ue s t i o ns64–75 ,r e a dt h et e x tb e l o wa ndt h e nde c i dewhi c hwo r d , ( ,B,C o rD) ,b e s tfit s e a c hs p a c e .Ci r c l et hec o r r e c ta ns we r .

S i nc ei tfir s t( 6 4) _ _ __ _ __ _t hepubl i ci ma gi na t i oni nt he1 9 50 s ,t e l e vi s i onha spl a c e d t he domi nants e gme ntofourpopul at i on – whi t e het e r os ex ualmal es– atc ent e r ( 6 5) _ __ __ __ _. Et hni cmi nor i t i e swe r ea l l( 6 6) _ __ __ __ _a bs e ntf r om t e l e vi s i onunt i lt hee ar l y 1970s ;( 67) _____ ___i nt hel as tdec adehavepr ogr ammesf eat ur edwomeni npr omi nent r o l e s . Evenwhent her ear esc eneswher ebot hs ex esa ppear( 68) ____ ____c amer a,men ge ne r a l l ypl a yt hebr i l l i a ntde t e c t i ve s ,f e a r l e s se x pl or e r sa nds k i l l e ds ur ge ons .Wome n, byc ont r as t ,c ont i nuet obe( 69 ) _ __ __ __ _a st hel e s sc a pa bl ec har a c t e r s . Changehasc omemosts l owl yt oadver t i s i ng,whi c hs el l spr oduc t sbyc onf or mi ng ( 7 0 ) _ _ __ _ __ _ wi de l y e s t a bl i s he dc ul t ur a lnor ms .Adv e r t i s i ng ( 7 1 ) _ _ __ _ __ _f r e que nt l y pr e s e nt st het wo s e x e si ns t e r e o t ypi c a lwa y s .Hi s t or i c a l l y ,c o mme r c i a l sha v es ho wn womeni nt hehome,happi l yus i ngc l eani ngpr oduc t s ,andt r yi ngoutnew appl i anc es . Men,on t heot herhand,pr edomi nat ei nc ommer c i al sf orcar s ,banki ngs er vi c esand i ndus t r i a lc ompa ni e s .Thea ut hor i t a t i v e‘ v oi c e o ve r ’–t hef a c e l e s svoi c et ha tpr omot e s pr oduc t so nt e l e v i s i ona ndr a di o–i sa l mos ta l wa y sma l e . The r ea r ea l s oo t he r ,mor es ubt l ebi a s e s .Me na r eof t e npho t ogr a phe dt oa ppe a rt a l l e r t ha nwo me n ,i mpl y i ngma l es u pe r i o r i t y .Wo me na r emo r ef r e q ue n t l ypr e s e n t e dl y i ng ,o r , l i k ec h i l dr e n,s i t t i ng o nt heflo or .Thee x pr e s s i onsa nd g e s t ur e sofme n( 7 2 ) _ _ _ _ _ _ _ _ c o mpe t e nc ea n da ut ho r i t y , whe r ewome na r emor el i k e l yt oa ppe a r( 7 3 ) _ _ _ _ _ _ _ _c h i l dl i k e po s e s .Whi l eme nf o c usont hepr o duc tb e i nga dv e r t i s e d,wome ndi r e c tt he i ri nt e r e s tt o me n,c o nv e yi ngt he i rs uppor t i v ea nds ubmi s s i v er ol e .Adv e r t i s i ng( 7 4 ) _ _ _ __ _ _ _a c t i v e l y pr o mo t e st hemyt ht ha tb ye mb r a c i ngt r a di t i ona lno t i o nsoff e mi ni ni t ya ndma s c u l i ni t y , we( 7 5 ) _ _ _ __ _ _ _ourpr os pe c t sf orpe r s ona la ndpr of e s s i ona ls uc c e s s . 64 .At ook

Bc apt ur e d

Cha d

De nhanc e d

65 .As t a ge

Bpoi nt

Cpos i t i on

Dl i ne

66 .A e x c e pt

Bapar t

Cbut

Dye t

67 .Aonl y

Bbut

Cne i t he r

Dnor

68 .Ai n

Bon

Ca t

Dbe f or e

69 .A put

Bs e t

Cs hot

Dc as t

70 .Aby

Bt o

Ci n

Dwi t h

71 .Ahowe ve r

Bye t

Ct hus

Dbe s i de s

- 4 -



72 .Ae xude

Be xt r ude

Ce xpunge

De xhume

73 .Af or

Bon

Ca t

Di n

74 .As o

Bhowe ve r

Cne ve r t he l e s s

Dt he r e f or e

75 .Al e t

Br i s e

Cl i f t

Dr ai s e

PART SI 6 8 8 Fo rq ue s t i o ns7 ,r e a dt het e x tb e l o wa ndt hi nko ft hewo r dwhi c hbe s tfit se a c hs pa c e . Us eo nl y 0) o newo r di ne a c hs p a c e .Th e r ei sa ne xa mp l ea tt h eb e g i nni ng( .

ANI MALSOFTHEFUTURE +,!t_ 0 Thei de aoft r yi ngt oi ma gi ne( ) _ _ _ _ _ _s or to fa ni ma l swi l lbel i vi ngo nour pl a ne ti nt hous a nds( 7 6 ) _ _ __ _ _ __ _ __ _ _no tmi l l i onso fy e a r st i mes e e msa t( 7 7 ) _ _ __ _ __ _ __ _ _ s i ghtt obef ut i l e .Ca nwepo s s i bl yi ma gi newha t ’ si ns t or es o( 7 8 ) _ _ _ __ _ _ __ _ _ _i nt he f ut ur e ?Thet e a m ofs c i e nt i s t s( 7 9 ) _ _ __ _ __ _ __ _ __wor kont hi sq ue s t i oni st obepubl i s he d s oon have,al l( 80) ___________ _s ame,appl i ed a gre at( 81) __________ __mor et han gue s s wor k( 8 2 ) _ _ _ __ _ _ __ _ _ _t het a s k .

Ea c hoft he m,s pe c i a l i s i ngi nadi ffe r e ntdi s c i pl i ne ,ha sus e dunde r s t a ndi ngo ft he pa s tt ofigur eouta l lt hee nvi r onme nt st ha tma ybea v a i l a bl et of ut ur el i f ef or ms .By s t udy i ngpa s ti c ea g e sa ndc l i ma t e s ,t he yha v ede duc e dt he( 8 3 ) _ _ _ _ _ _ _ _ _ _ _ _i nwhi c h we a t he rpa t t e r nswi l l ,i na l lpr oba bi l i t y ,a ffe c tdi ffe r e nta r e a soft hegl obe .Fr om t he i r s t udyofpa s te vol ut i on, t he yc l a i mt he yc a npr e di c t( 8 4) _ __ __ __ __ __ _l i f ewi l la da ptt ofit t hene we c o l ogi c a lc o ndi t i ons( 8 5 ) _ _ __ _ __ _ __ _ _aboutb yt he s ec ha nge s . Be c a us et he r ei s as e r i e sofr ul e sgove r ni nge vol ut i oni nt hepa s t ,i tr e qui r e snogr e a tl e apoff a i t ht ol ook i nt he o t he rdi r e c t i on.The r e s ul ti sa c o l l e c t i on ofve r y we i r dl oo ki ng c r e a t ur e s . ( 86) ___ ___ __ ___ _t he s c i ent i s t s admi tt hey ma y be wr ong,t hey s a yi ti st he ( 87) __________ __t heyca nc omeupwi t h,base donwhatt heyknow,wi t hj us tal i t t l e i ma gi na t i ont hr o wni nf orr e a l l y( 8 8 ) _ _ _ __ _ _ __ _ _ _me a s ur e .

PART SEEN 9 9 5 A Jt Fo rq ue s t i o ns8 ,r e a dt hef o l l o wi ngt e x ta ndt he nc h o o s ef r o mt hel i s t hebe s tp hr a s e A J gi v e nb e l o wt ofil le a c ho ft hes pa c e s .Wr i t eo nel e t t e r ()i nt hec o r r e c ts pa c e .Ea c hc o r r e c t hes ugges t e dans we r sdonotfitatal l phr a s ema yb eus e do nl yo nc e .Someoft .

THELOVERS’ S AI NT Hei so neo ft hebe s tkno wns a i nt si nEur opea ndhi sDa yi swi de l yc e l e b r a t e d,y e tf e wo f t h t hel o v e r swhos e n d gr e e t i ng st oe a c ho t he ro nF e b r u a r y1 4 c oul dt el lyouwhoSai nt Val ent i newasorwher ehec amef r om.I fhehadbee nanAmer i c an,t her ewoul dbean e n or mo ust he mepa r ki nhi sh ono ur ,de c o r a t e dwi t hhe a r t sa n dflo we r s ,( 8 9 ) _ _ _ _ _ _ _ _ _ _ _ _ a ndhi sho met o wno fT e r nii squi e ta ndo fft heb e a t e nt r a c k . Sai ntVal ent i newast hebi s hopi nRomant i meswhent her ewasal ar geChr i s t i an c o mmuni t yt he r e( 9 0 ) _ _ _ _ _ _ _ _ _ _ _ _.The ywe r epe r s e c ut e da ndi nt heye a r2 7 3 ,s o l di e r s s e i z e dVa l e nt i neandc u to ffhi she a d.I ti sno tc l e a rh ow hebe c a met hepa t r o ns a i nto f l o ve( 9 1) _ __ __ __ __ __ _,be l i e vi ngt ha tl o veo ve r c a mes uc hdi s c r e pa nc i e s .

- 5 -



Nowadays ,t heper s on whohasmos tt odowi t ht hes ai nti nTer nii st hepar i s h pr i e s t ,who s ewo r ki n vo l v e sa ns we r i ngt het ho us a ndso fl e t t e r sa ddr e s s e dt ohi m.He s a y st ha tma n yo ft he ma r ef r o my oungpe o pl es e e k i ngar e l a t i o ns hi p( 9 2 ) _ _ _ _ _ _ _ _ _ _ _ _. The yhopet hes a i ntwi l lhe l pt he mt or e s o l v et he i rpr obl e ms . Ot he rt o wnsi nt hea r e aha v eputf o r wa r dc l a i msf o rt hes a i nt( 9 3 ) _ _ _ _ _ _ _ _ _ _ _ _ . I ndus t r yi nt het o wni si nde c l i nea ndVa l e nt i nei soneofi t sf e wa t t r a c t i ons .Thel oc a l c o unc i li st r yi ngt oe x pl oi thi sna me( 9 4 ) _ _ __ _ __ _ __ _ _.S of a r ,t he r eha snotbe e nv e r y muc ha c t i vi t yo ut s i det hec hur c h .Theho t e lha safiner e s t a ur a nt( 9 5 ) _ _ _ _ __ _ _ __ _ _ .He r o wnc o nt r i but i oni st odr a wt he i ra t t e nt i ont oat r a di t i ona lc a ke ,ha r dl ykno wnout s i de T er ni ,t ha ti ss uppos e dt oe x c i t et hepa s s i onofy oungl ove r s . A B C D E F G H I J

butbe f or eChr i s t i a ni t ywa st ol e r a t e di nt heEmpi r e buthehasnot i met oa ns wert hem al l buthemayhavec el ebr at edmar r i agesbet weenChr i s t i ansandpagans buthewa sI t a l i a n b utmo s ta r ef r o ma l r e a dya t t a c h e dc o upl e s buts ee msuns ur eofhow t ogoabouti t butt hea ut hor i t i e sdi s t r us t e dhi m butt heowners ayst het ownshoul dhavemor et ooffervi s i t or s butt he i rva l i di t yi sdi s c o unt e di nT e r ni butwor kont hec arpa r kha snotbe e nc ompl e t e d

PART EI&T 6 1 0 7. Re a dt h ef o l l o wi ngp as s a g ea ns we rq ue s t i o ns9

HOW AN ADVERTI SCREATED Yo uma yl o vet he mo rl oa t het he m,b utal o to fwo r kgo e si nt oc r e a t i ngt hea dv e r t i s e me nt s t ha twes e e ,he a ro rr e a d.Al t ho ug ht he yma yo nl yb e3 0s e c o ndsl o ng ,o raf e wl i ne so f t extand aphot o,t her ehaspr obabl y bee n wee ksi fnotmont hsofwor k behi nd t he pr oduc t i onoft hea dv e r t i s e me nt .Butwha ti st hepr oc e s swhi c hl e a dst ot hepr oduc t i onof a na dv e r t i s e me nt ?The r ei snoo nepa t ht ha ta l la dv e r t i s i nga ge nc i e st a ke ,butt he r ea r e s o meg e ne r a li de a swhi c ha r ec o mmo nt ot heva s tma j or i t yofa dv e r t i s i ngpr oj e c t s . Fi r s ts t e ps

Thefir s ts t a gei swhe nt hec l i e ntc o nt a c t st hea dv e r t i s i ngc o mpa nya nds u bmi t sabr i e f , whi c h ,b yde fini t i on,i sn ott ha tl ong.I tc o ul dbet ha tac o mpa nywa nt st ol a unc hane w pr oduc t .Thous andsofnew pr oduc t sar el aunc hedeve r yyear ,butver yf ew oft hem be c omes uc c e s s f ulandar es t i l la r oundt e nye ar sa f t e rt he i rl a unc h.Thec ompa nyma y wa ntt oi mpr o v ei t sma r k e ts ha r e .Ho w ma n ydi ffe r e ntc o mpa ni e sa r et he r es e l l i ngc a r s , c h oc o l a t eba r sorc o mput e rs e r vi c e s ?The r ea r eo nl yal i mi t e dnumb e rofc u s t o me r s ,s o c ompani esar ewi l l i ngt os pend al otofmoneyon i nc r eas i ngt hei rs har eoft hepi e t hr oughadver t i s i ng.Thecompanymaysi mpl ywantt or emai nt hemar ketl eadera nd r e a l i z et ha ta dv e r t i s i ngma ybet heke yt ot he i rs uc c e s s . Thec o mpa nyc o ul dbear e gul a r c l i entwhowass at i s fiedwi t hanear l i erc ampai gnori tc oul dbeanew c ompanywhohas be e ni mpr e s s e dwi t hot he rc ampa i gnsyouha veha ndl e d. - 6 -



Res ear c hbegi ns

Onc et heb r i e fi si nt heha ndsoft hea dv e r t i s i ngc o mpa ny , t her e s e a r c hc a nbe gi nwhi c hwi l l i nc l udeana na l ys i soft hec l i e nt ’ sc ur r e ntpr oduc t sa ndt he i rpos i t i oni nt hema r ke tpl a c e . Thec ompa nyi t s e l fi sl i ke l yt obeabl et opr o vi det ha tda t a ,butt headv e r t i s i nga ge nc yma y ne e dt odof ur t he rr e s e a r c ht ome a s ur et hepe r c e p t i o no ft hepr o duc tc o mpa r e dt ot he c l i e nt ’ sc ompe t i t or sa nda l s ot heki ndofa dve r t i s i ngt hec ompe t i t i oni sus i ng. The nt hec o mpa nywi l ldi s c us sawi der a ng eoff a c t or sa b outt hepr oduc ti t s e l f :wha t a r et hede mogr a phi c s( a ge ,s e x ,e duc a t i on,i nc omel e v el s , e t c . )a ndl oc a t i onoft hepe opl e whoa r el i k e l yt ous et hepr oduc t ?I ti swe l lkno wnt ha ts o mepr o duc t ss e l lv e r ywe l li n s o mea r e a sb utno ti no t he r s .Mus h ype a s ,f o re x a mpl e ,a r ev e r ypo pul a ri nt heno r t ho f Engl a nd,buta r er a r e l ys e e nondi nne rpl a t e si nt hes out h.S e as o na l i t yi sa not he rf a c t or whi c hc ani nfluencean adver t i s i ngc ampai gn.You don’ ts eemany adver t sf orl awn mower si nNovember ,oradver t sf orsnow c l ear er si nJ unef orobvi ousr eas ons .Suc h f a c t or sne e dt obec o ns i de r e dbe f or epl a nni ngbe gi ns . Now t ot hepl an

Onc et heb a s i cr e s e a r c hi so ve r ,i ti supt ot hepl a nni ngt e a mt ode c i deho wt het a r g e t a udi e n c ec a nb e s tb er e a c he di nt hemo s tc o s t e ffe c t i v ewa y .The yma yde c i deont hebe s t pr i c i ngs t r uc t ur ef ort hec ompa ny ,pe r ha psoffe r i ngt hepr oduc ta tal o we rpr i c ei ni t i a l l ys o t ha tpe o pl et r yt hepr oduc t s . The yne e dt ode c i deonwhi c hme di ac ha nne l swi l lb eus e d.I s t hepr o duc ts o me t hi ngv i s ua l ,s ot e l e v i s i o ni st heb e s tme di um?Orc a nt hepr o duc tb e a dv e r t i s e dus i ngr a di oa dv e r t i s i ng,whi c hi sg e ne r a l l ymuc hc h e a pe r ?Co mpa ni e swi l la l s o l ooka tt a r g et i ngt hea dve r t i s i ng:i ft hepr oduc ti ss ui t a bl ef ort r a ve l l e r s ,t he nt he yma yha ve a dve r t i s e me nt si nt r a i nsa nda ta i r por t s .I ft hepr oduc ti sl i ke l yt os e l lwe l lt os por t s pe opl e , t he napo s t e rc a mpa i g ni na nda r o unds po r t sc e n t r e smi g htb et heb e s twa y . Ano t he ri mpor t a ntr ol ef ort hepl a nni ngt e a mi st os t a r tc r e a t i ngt hec o nt e ntt ha t wi l lwo ot hepo t e nt i a lc u s t o me r sa ndhe l pt hec o mpa n y’ ss a l e ss ky r o c k e t .Thego a lo f a dv e r t i s e r si st opr o duc eas l o ga nt ha tpe o pl er e me mb e ra ndus eonar e g ul a rb a s i s– pr omo t i ngbr a nda wa r e ne s swe l lout s i det heor i gi na la dv e r t i s e me nt . Ex e c u t i ngt hepl a n

Thec r e a t i v et e a m wi l lt he nde c i dee x ac t l yho wt heme s s a g ewi l lbepr e s e nt e d.Wi l lt he vi s ualmat er i aluse df eat ur eas er i ousper s on i n awhi t ec oat ?Wi l li tbeahappy, s uc ce s s f ull ooki ngcoupl e?Maybean ani mat ed c har ac t er ?Theyal s onee dt odec i de whet hert hemes s agewi l lt el lyouhow goodt hepr oduc ti sorhow goodyouwi l lf ee l whenyou us et hepr oduc t .Onc et headver thasbeenc r eat edon paper ,i ti sus ual l y ‘ f ar med out ’t o out s i depr oduc t i on c ompani eswho wi l ldo t heac t ualr ec or di ng or fil mi ng wi t hs omepeopl ewi t hi nt heagencyt r ac ki ngt hewhol epr oce s ss ot hatt he a dv e r t i s e me nti spr o duc e dwi t hi nac e r t a i nt i me f r a mea nd,v e r yi mpor t a nt l y , a sfina nc i a l pe na l t i e sc o ul dot he r wi s ebei nv ol v e d,wi t hi nbudge t . Fol l owi ngup

Onc et headver t i s ement shaveappear edonTVori namagazi ne,t headver t i s i ngagenc y f ol l owsupt omakes ur et hatt headswer es hownwhent heywer es uppos edt obes hown a nda l s ot os e eho we ffe c t i v et hec a mpa i gnwa s . Ofc o ur s e ,t heb e s tme a s u r eo fs u c c e s si s - 7 -



whe ny ourc l i e nt sr e t ur na g ai na nda g a i n,pe r ha pswi t hha ppyt a l e so fb o os t i ngs a l e s v ol ume s , a st he ya r ec l e a r l ys a t i s fie dwi t hy ourwor k. Sonextt i meyouhear ,r eadorl i s t ent oanadver t i s ement ,s pendamomentort wo c o ns i de r i nga l lt hewor kwhi c hwe nti nt opr oduc i ngi t . Ques t i ons – 9 61 0 0

Dot hef o l l o wi ngs t a t e me nt sa g r e ewi t ht h ei nf o r ma t i o ngi v e ni nt h epa s s a ge ?Wr i t e TRUE FALSE

i ft hes t a t e me nta gr e e swi t ht hei nf o r ma t i o n i ft hes t a t e me ntc o nt r a di c t st hei nf o r ma t i o n

NOTGI VEN i ft he r ei snoi nf o r ma t i o no nt hi s

96.__________ Manypr oduc t sent ert hemar ket ,butf ew oft hem s ur vi vel ongert hana decade. 9 7 ._ _ _ _ _ _ _ _ _ _ The r ea r emo r ec o mpa ni e ss e l l i ngc o mput e rs e r vi c e st ha nc a r s . 9 8 ._ _ _ __ _ _ __ _ Loc a t i ono fl i k e l yc us t ome r si sonef a c t ort ha tc a na ffe c tho wa n a dv e r t i s i ngc a mpa i gni so r g a ni s e d. 9 9 ._ _ _ _ _ _ _ _ _ _ Ra di oa dv e r t i s i ngi smuc hc he a pe rt ha na dv e r t i s i ngt hr o ug h magaz i nesandnews paper s . 1 0 0 ._ _ _ __ _ _ __ _Adv e r t i s i nga ge nc i e su s ua l l yc a r r youta l lt hewor kt he ms e l v e s , f r om r e s e a r c h ,pl a nni nga nd c r e a t i ngt hefina lfil m,r a t he rt ha n us i ngt he e x pe r t i s eo fot he rc o mpa ni e s . Ques t i ons1 011 0 7 –

Co mpl e t et hef o l l o wi ngs e nt e nc e swi t hNOMORETHANTHREEWORDSf r o mt het e xt . St e p1 :i ni t i alphas eA( 1 01 ) ……………………. …. i sgi ve nt ot headve r t i s i ngag e nc y St e p2 :r e s e ar c h

I ti sne c e s s a r yt opr oduc e( 10 2) …………………. …….ofhow t he c o mpa n yi sdo i ngc o mpa r e dt oi t sc o mpe t i t o r s . Ag e ,s e xa nde duc a t i onoft hepo t e nt i a lc us t ome r sa r ej us tt hr e eo fa ( 1 0 3) ………………………. t ha tne e dt ob ec ons i de r e dbyt hec ompa ny .

St e p3 :pl anni ng

Noc ompanywant st opa yt oomuc h,s ot headver t i s i ngc ompany mus tl ookf orac ampai gnt hati st hemos t( 10 4) ……. ……. . …………. f ort he i rc l i e nt . Peopl et end t o buy pr oduc t st hey ar ef ami l i arwi t h,s o( 105) ………………. . …. . ….i savi t alpar tofanadver t i s i ngs t r at egy.

St e p4 :e x e c ut i on

Somec ompani e sar efinedi ft heydon’ ts t a y( 106 ) ………. . . ……. . ……. whe nc a r r yi ngo utapr oj e c t .

St e p5: f ol l owup

I nc r e as e ds a l e si sj us tone( 10 7) ……………. . ……….f orac ompany . Empl o ye ea ndc us t ome rs a t i s f a c t i o na r eot he ri mpor t a nto ne s .

PART NINE Fo rq ue s t i o ns108–120 ,wr i t eane ws e nt e nc ea ss i mi l a ra spo s s i b l ei nme a ni ngt ot heo r i gi na l h r e e i g h t s e nt e nc e ,us i ngt h ewo r dg i v e n .Yo umus tu s eb e t we e nt a nde wo r ds ,i nc l ud i ngt h e hanget hewor dgi ven 0 wo r dg i v e n.Donotc .The r ei sa ne x a mpl ea tt heb e g i nni ng( ) . - 8 -



0 . The r ei sas t r ongpos s i bi l i t yt ha tt hi ss pe c i e so fr hi nowi l lbe c omee x t i nc t . danger Thi ss pec i esofr hi noi s………… in -!ne* %3 4e$%min …… e xt i nc t .

1 0 8 .Ab ov ea l l ,y oumus tr e me mbe rt oha ndo v e rt hek e y st oMa r i ab e f o r ey oul e a v e . no Unde r………………………………. . …………………………. fir s tgi vi ngt heke yst o Mar i a. 109. Wet houghtt hatpai nt i ngt hehous ewoul dbeaneas yj ob. de c ept i ve l y I tl ooke d…………………………………………………………….t hehous e . 1 1 0. Onei nj ur ya f t e ra not he re nde dhe rt e nni sc a r e e r . s uc c e s s i on Shec oul dnot………………………………………………………………. . i nj ur i e s . 111. Hewant edt ochal l enget hewor l dc hampi on. i nt e nt He………………………………………………………… t hewor l dc ha mpi on. 1 1 2. Thefina lwa st ot a kepl a c el a s tS at ur da y , butwa sc a nc e l l e dbe c a us eo fhe a vyr a i n. held Thefinalwa s………………………………………………… offb e c a us eofhe a vyr a i n. 1 1 3. Whe nhi sdoc t ora dvi s e dhi mt ogi v eupf oo t ba l l ,hes t a r t e dpl a yi nggol f . took He………………………………………………. hi sdoc t or ’ sadvi c et ogi veupf oot ba l l . 1 1 4 . S hewa s1 4whe ns h es t a r t e dpl a y i ngf oo t ba l l . i n v o l v e d She………………………………………………………………. .whe ns hewa s14 . 1 1 5 . The r ei sar umourt ha the ’ sgoi ngt opl a yf orMa nc he s t e rUni t e d. s a y Manc he s t e rUni t e d……………………………………………. .he ’ sgoi ngt opl a yf or . 1 1 6. Ir e a l l yf e e ls a dwhe nIs e ey ous oups e t . what Se e i ng……………………………………………………………. . s a d. 117. Nomat t erwhatyoudo,Ii nt endt omar r yTi a. what ever Iha ve……………………………………………………………………. youdo. 1 18 . Apa r tf r om we i ght l i f t i ng, hel i ke se v e r yf or m ofe x e r c i s e . e x c e pt i on Hel i ke s…………………………………………………………….we i ght l i f t i ng. 119. Tanyapr omi s edmes hewoul dpayt hemoneybac kt hef ol l owi ngday . wor d Ta nya………………………………………………… t ha ts hewoul dpa yt hemone y bac kt hef ol l owi ngda y . - 9 -



1 20 . I ’ vebe e nt hi nki nga bouti ta l lwe e kbul ls t i l lha ve n’ tma deade c i s i on. mi nd I t ’ s………………………………. ……………………. .a l lwe e kbutIs t i l lha ve n’ tma dea de c i s i on.

–

T&E END 

ASSORTED PRACTI CETEST7 Pa r to ne 1 2 3 4 5 6 7 8 9 10 1 11 2 13 1 41 5 16 1 7 18 19 20 B A D C C B D A A C B D B C A D C A B D Pa r tt wo 21 uns e t t l i ng 22 i l l e gi bl y 23 unappr e c i at i ve 24 ai l me nt s 25 t e nde r ne s s Pa r tt hr e e 3 6 Down 3 7 Up 3 8 Wi t h 3 9 t o 4 0 out

4 1 4 2 4 3 4 4 4 5

2 6 2 7 2 8 2 9 3 0

Unde r go Sol i di fie s c or r e l a t e d Tr ua nc y r e pe l l e nt

On For Of Out Upof

46 47 48 49 50

3 1 3 2 3 3 3 4 3 5

de t e nt i on t ar a nni c a l Er r one ous f or mat i ve uni ni t i a t e d

Up i nt o wi t h I n Downon

51 52 53 54 55

up on Outon off on

Pa r tf our

SOLARECLI PSE Mo s ta s t r o no mi ce v e nt st ha ti nflue n c et heEa r t h,whi c ha pa r tf r o mt heo c c a s i o na l a s t e r oi di mpa c t ,do e ss oi nar e g ul a rf a s h i o n,s uc ha sda ya nd ni ghtt het i de sa ndt he s e a s o ns .The r ei s ,ho we v e r ,o nee v e ntt ha tha sat r e me ndo usi mpa c to nt heEa r t ht ha to f t het o t a le c l i ps e .F oraf e w mi nut e s ,br oa dda y l i ghtc ha ng e st oc o mpl e t eda r kne s sa st he Mo ont o t a l l yhi de so utt heS un. Thi sda r kne s si sa c c ompa ni e db yma n ys pe c t a c ul a re ffe c t s , a nd i ta l s o pr o vi de sa r a r eo ppor t uni t yf o rph ys i c i s t st o ma k eo bs e r v a t i onst ha ta r e i mpos s i bl eata nyot he rt i me .Ho we v e r ,a sat ot a ls o l a re c l i ps ei sas udde ni nt e r r upt i onof t heda y , i tc a na l s oha v et hee ffe c tonpl a nt sa nda ni ma l st ha ta r eus e dt ot her e gul a rc y c l e - 10 -



ofda ya ndni ght .Ast o t a le c l i ps e soc c uro na v e r a geonc ee v e r y3 6 0y e a ra ta nypa r t i c ul a r l oc a t i on,t he r ei sal i t t l ec ha nc eofa nyl i vi ngt hi ngbe c o mi nga c c us t ome dt ot he m.I nf a c t , t he r ea r es o mea ma z i ngs t o r i e soft heunus ua lb e ha v i o uro fa ni ma l sa sat o t a le c l i ps e a ppr oa c he s .I nAus t r a l i a ,f ore x a mpl e ,onemor eobs e r v e rs a i d‘ If oundmys e l fha vi ngt o c a l m adi s t r e s s e dpa r r ot ,whi c hf e l lt ot hegr oundamome ntors obe f or et het ot a le c l i ps e ’ . J oa nnaKa l e ,a not he robs e r ve r ,f ound he rhe a ds ur r ounde d byac l oud ofi ns e c tt ha t di s pe r s e dwhe nt heS unfina l l ye me r g e df r o mt hee c l i ps e . S ot ha t ,a st he s ee x a mpl e ss ho w, t heSun’ spr e s e nc eha sa na s t oni s h i ngi nflue nc eo nl i f eone a r t h. 0 . __!st*%n%mi$!"___00 ._ __ _+,i$,_____000._ __ __-%_____ 0000. t,e_ __

56 ._ _E!*t, : /, /; /_ _ 6 0._ __"itt"e/ Pa r tfiv e 6 4 B 6 7 6 5 A 6 8 6 6 C 6 9 Pa r ts i x 7 6 i f 7 7 fir s t 7 8 f ar

__ni,t

5 7._ __ __%ut___ ___58.___ __!n_ __ __ 59 ._ _ __6e!*s____

s"im_ inse$ts___ _ _ 61 ._ __ _m%*e ___ __62. ___ _63. __ _t,!t !s_ _ _ _

A B D

7 0 B 7 1 C 7 2 A

79 80 81

7 3 D 7 4 D 7 5 D

whos e t he de al

82 83 84

t o Wa y( s ) how

85 86 87 88

br ought a l t hough be s t good

Pa r ts e ve n

8 9 D 9 3 I Pa r te i ght 9 6 T 9 7 NG 9 8 T

90 A 94 F

99 NG 10 0 F 10 1 Br i e f

9 1 C 9 5 H

9 2 E

10 2 Ana na l ys i s 10 5 br anda wa r e ne s s 10 3 r angeoff a c t or s 10 6 Wi t hi nbudge t 10 4 Co s t e ffe c t i ve 10 7 me a s ur eofs uc c e s s

Pa r tni ne 10 8 Unde rnoci r c ums t anc e ss houl dyou 109 Dec ept i vel yeas yt opai nt 110 Cont i nuepl ayi ngt enni sbec aus eofasucc es s i onof 111 wasi nt entonc hal l engi ng 1 1 2t obeh e l dl a s tS a tb utwa sc a l l e d 11 3 Tookupgol faf t e r 114 Goti nvol vedi npl ayi ngf oot bal l 115 i st het ea m peopl es a y - 11 -



1 16 117 118 1 19 1 20

Yous oups e ti swhatma ke sme I nt ent i onofmar r yi ngTi a, what eve r Ever yf orm ofexe r c i s ewi t ht heexc ept i onof Ga vemehe rwor d be e n( pr e yi ng)onmymi nd

- 12 -

Private Tutorial

Recommend Documents