rose hill church social media proposal

$/+and%ng the %ngdo o& 1od through So'%al Med%a

Rose Hill Church Pastor Danny M. Donaldson, Sr. Baton Rouge, LA 70805 Phone: 225-5!-58"# $-Ma%l: o&&%'e(rh')r. o&&%'e(rh')r.org org *e): htt+:roseh%ll)'.'o

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RHC

STRATEGIC CONSULTANT: C ARLDEON N. FLOYD

SOCIAL MEDIA PROPOSAL EMAIL : CNFLOYD 5GMAIL . COM

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SOCIAL MEDIA PROPOSAL

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So'%al Med%a  3he 4hur'h How can the church leverage social media for kingdom work?

1o %nto all the 6orld, 6orld, and +ro'la% the good ne6s to the 6hole 'reat%on. Mar9 "!:"5 -

3he )lend )lend o& so'%al so'%al ed%a and relat%o relat%onsh%+ nsh%+ anag anageent eent ena)le ena)less organ%; organ%;at%on at%onss to %ntera't, l%sten and engage 6%th 9ey +u)l%'s ore e&&e't%
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A 'usto%;ed so'%al ed%a 'a+a%gn 'an )e des%gned to a'h%e






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4oun%'at%on An Analys%s alys%s 4ondu't%ng a 'oun%'at%on analys%s +ro<%des %ns%ght %nto the 'urrent and +re<%ous 'oun%'at%on-related a't%<%t%es. 3he analys%s hel+s de
a'e)oo9: S%n'e @o%n%ng a'e)oo9 %n e)ruary 2005, the &an +age has 2,7"0 l%9es. 3he +age %s regularly u+dated and engages %n one-6ay 'oun%'at%on. 3he a)out se't%on 'onta%ns lo'at%on and ser<%'e t%ers. A suggest%on 6ould )e to %n'lude %n&orat%onal l%st%ngs su'h as the %ss%on stateent, des'r%+t%on and 'onta't

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%n&orat%on to &oster 'ons%sten'y a'ross all ed%us. 36%tter: ","77 t6eets, 525 &ollo6ers, &ollo6%ng #2 @o%ned August 200F. 3he sae

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+osts &ro the R4 a'e)oo9 +age are &unneled to the t he 36%tter 36%tter a''ount. =nstagra: R4 started +ost%ng to =nstagra e)ruary 20"#. *%th 8" +osts to date, the

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organ%;at%on has 2# &ollo6ers and &ollo6s 2 +ages. *e)s%te: R4 re'ently laun'hed a ne6 6e)s%te %n an e&&ort to 'reate a ore odern, user-&r%endly layout des%gn.

A&ter <%e6%ng and assess%ng the organ%;at%ons so'%al so'%al ed%a s%tes, the Strateg%' 4onsultant d%s'o






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S*?3 Strengths, *ea9nesses, ?++ortun%t%es and 3hreats Analys%s S)OT A*#l+sis Strengths •

R4 holds se
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*h%le R4 &a'es a so'%al ed%a a6areness and <%s%)%l%ty %ssue, %t does not ha
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3he organ%;at%ons 'oun%'at%on 'oun%'at%on analys%s re
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3he +oor so'%al ed%a ut%l%;at%on results %n su)+ar ar9et%ng and +u)l%' relat%on e&&orts. R4 +u)l%'%;es ser<%'es, e
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Pr%or to th%s +ro+osal, R4 had not re'e%








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R4 has the o++ortun%ty to 'reate a Mar9et%ng and 4oun%'at%ons 4ha%r +os%t%on ser<%ng 6%th%n the e/e'ut%
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A&ter %+leentat%on o& the so'%al ed%a-ar9et%ng +lan, R4 holds an o++ortun%ty &or a re)randed and re&o'used so'%al ed%a +resen'e and )rand <%s%)%l%ty.

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?n'e the organ%;at%on +ro+erly and su''ess&ully ut%l%;es so'%al ed%a, ore +artnersh%+s 6%th 'oun%ty e)ers, leaders and )us%nesses 'an eerge.

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S%%lar to the %n'rease %n +artnersh%+s, re'ru%tent re'ru %tent e&&orts 6%ll see an %n'rease due to a su''ess&ul so'%al ed%a +lan.

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=n short, so'%al ed%a re)rand%ng 'an a''o+l%sh the &ollo6%ng: o o o o o

Ra%se <%s%)%l%ty and a6areness Bu%ld a''ess to 6hats go%ng on =ns+%re and 'onne't e%ghten a6areness o& ser<%'es, e






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1oals e+ Pu/lics no6%ng and %dent%&y%ng 6%th an aud%en'e, allo6s one to 'ut through the 'ha&& and a9e the%r so'%al ed%a +resen'e one that +eo+le ta9e not%'e o&. Pr%ary aud%en'es o& the R4 so'%al ed%a 'a+a%gn are the 'urrent e)ers, )a'9sl%d%ng e)ers, +otent%al e)ers and una6are +u)l%'s. Se'ondary aud%en'es are the 'oun%ty e)ers and +otent%al +artnersh%+s.

Go#ls Stateent o& 1oals Des+%te the a9%ngs o& a 6onder&ul organ%;at%on, R4 la'9s onl%ne and 'oun%ty re'ogn%t%on and <%s%)%l%ty <%s%) %l%ty.. A so'%al ed%a +lan 6%th strong huan +resen'e 6%ll see9 to %n'rease a6areness o& the organ%;at%on, onl%ne engageent and 'on






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Pro@e't A't%on Plan

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I*1or2#3io*#l o/4ec3ie: 3o %n'rease so'%al ed%a <%s%)%l%ty and a6areness o& the R4 6%th target aud%en'es )y 25 +er'ent )y May ", 20"5.

S3r#3e$+ 6: D%str%)ute %n&orat%on a)out R4 to the target aud%en'es through so'%al ed%a and trad%t%onal on-'a+us ed%a. T#c3ics: • • •

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!eh#ior#l o/4ec3ie: 3o %n'rease the R4s R4s so'%al ed%a &ollo6%ng and engageent 6%th target aud%en'es and +ros+e't%
S3r#3e$+ 6: $ngage 6%th target aud%en'es a'ross
T#c3ics: •

Post u+dates, %n&orat%on, +%'tures, <%deos and +ersonal stor%es through the R4

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a'e)oo9, 36 36%tter and =nstagra +ages da%ly H 6ee9ly. $ngage 6%th &ollo6ers )y 'oent%ng, l%9%ng and shar%ng +osted + osted statuses, 'oents and +%'tures.







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!eh#ior#l o/4ec3ie: 3o ot%
S3r#3e$+ 6: S+read ne6s a)out R4 ser<%'es, +rogras and e
T#c3ics: •

Proote the organ%;at%on and the e
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aud%en'es a'ross so'%al ed%a 'hannels Des%gn and d%str%)ute +hys%'al and d%g%tal &l%ers &or ser<% 'es, +rogras and e
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Ste6ardsh%+ Ste6ardsh%+ H o&ten re&erred, as the %ss%ng &%&th ste+ o& the PR +ro'ess H %s a <%tal and ne'essary 'o+onent. Ste6ardsh%+ ser

rose hill church social media proposal

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