Ruby Tower At around 4 am on August 2, 1968, a magnitude 7.3 earthquake hit the city of Casiguran in Aurora ro!ince. "hough #ani$a #ani$a is $ocated re$ati!e$y far far from the eicenter, it %as %as the nationa$ nationa$ caita$ that that su&ered the 'runt of the tremor. (a$$ of the 'ui$dings )u'y "o%er, a 6*storey 'ui$ding in +inondo, #ani$a, %as among the 'ui$dings that %ere se!ere$y damaged. n it %ere 38 commercia$ units and 76 residentia$ units. According to the ost*disaster study conducted 'y the -nited ations /ducation, 0cientic and Cu$tura$ rganiation -/0C5, much of the 'ui$ding co$$ased. "he uer oors fe$$ south%ards %hi$e the southern end of the roof mo!ed a'out 3 feet south and 1 feet east. "he $o%er oors aeared to fa$$ c$ose to their $an osition. Among the 27 eo$e %ho died, 268 of them %ere 'uried a$i!e in this 'ui$ding. f the 261 in:ured, 26 %ere from the )u'y "o%er as %e$$, some of %hom died $ater on. ;hi$e 'ui$dings co$$ased in #ani$a, se!era$ $ands$ides occurred and a num'er of ground rutures %ere seen in Casiguran.
What went wrong ;hi$e the eicenter %as in Casiguran, Aurora, most of the co$$ased 'ui$dings %ere in #ani$a. o$cano$ogy and 0eismo$ogy =?>@C05 said in a tet message to )a$er that this cou$d 'e attri'uted to the qua$ity of 'ui$dings at the time. "he shaking fe$t in #ani$a %as re$ati!e$y strong 'ut the main reason %hy some 'ui$dings co$$ased %as oor design and construction. "here %as no ationa$ +ui$ding Code aro!ed 'efore 1972, 0o$idum said. "here %as %as a$so no nationa$ nationa$ disaster disaster agency in 1968. 1968. "he ationa$ ationa$ Committee on
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No disaster management plan
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K illing 1,127 people in the deadliest disaster in the history of the garment industry, was constructed with substandard materials and in blatant disregard for building codes, a highlevel government report issued Wednesday concluded. It blamed the mayor for wrongly granting construction approvals and recommended charges against the buildings owner, !ohel "ana, and the owners of the five garment factories in the building that could result in life sentences if they are convicted. #he factory owners urged wor$ers to return to their %obs despite evidence that the building was unsafe, the report said. #he "ana &la'a disaster has focused global attention on unsafe conditions in the garment industry in (angladesh, which is the worlds second-leading e)porter of clothing, trailing only *hina. It has become an e)port powerhouse largely by delivering lower costs, in part by having the lowest wages in the world for garment wor$ers. "ana &la'a was a disaster waiting to happen, the government report suggested. +r. "ana illegally constructed upper floors to house garment factories employing several thousand wor$ers, it said. arge power generators placed on these upper floors, necessary because of regular power failures, would sha$e the poorly constructed building whenever they were switched on, according to the report. OnApr i l 23,c r ac k sappear edi nt hebui l di ng,s hak i ngt hes t r uc t ur eenought hatman ywor k er sfl ed.An engi ne erwhohadbeenc al l edt oi ns pec tt hes t r uc t ur ewar nedt hati twasuns af e.YetMr .Ranaand
t hef ac t or ybos s esdi s c ount edan yc onc er nsandor der edt hei rwor k er si nt ot hebui l di ngt hene xt mor ni ng,t her epor tc onc l uded.Butaf t eracur s or yi ns pec t i on,s uper v i s or sdi s mi s sedt hei rc onc er ns andt hr eat enedwagec ut si ft hes t affdi dnotr et ur nt owor kt hene xtda y .Agener at ors oons wi t c hed on,andt hebui l di ngbuc k l edandc ol l aps ed. Mr .Kha nd ak e r ’ sr ep or tr ec o mmen de dt h atMr .Ra naa ndt h ef a ct or yo wn er sb ec h ar ge dwi t hcu l p ab l e homi c i de.Heal s os ugges t edt hatMr .Ranahadbr i bedl oc al offic i al sf orc ons t r uc t i onappr o v al s . Apar tf r om i gnor i ngt hewar ni ngs ,t hes ewer et hef ac t or swhi c hl edt ot hes t r uc t ur al f ai l ur eoft he bui l di ng:c ons t r uc t i oni nuns t abl el oc at i onwi t houtaut hor i z at i on,unaut hor i z edaddi t i onoft hr eefl oor s bey ondt heper mi t ,c onv er s i onofbui l di ng’ sper mi t t edc ommer c i al us et oi ndus t r i al us eandus eof poorc ons t r uc t i onmat er i al .Thes ef ac t or shi ghl i ght edt hebus i nes spr ac t i c esbyt hecons t r uc t i on c ompan y ,f ac t or yown er sandgo v er nment ,andser v e dasat el l t al es i gnofho w bus i nes swasd onei n Ba ng l ad es hi ng en er a l . For Bangladeshis, the tragedy at the garment factory in Savar is a symbol of our failure as a nation. The crack that caused the collapse of the building has shown us that if we don't face up to the cracks in our own systems, we as a nation will get lost in the debris.
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Mos to fusar ef ami l i arwi t ht heRonal dMc Donal dHous eChar i t i es( RMHC) ,t hebr anded,f r anc hi s edchar i t y wi t ht heunques t i onabl ynobl ec aus eofpr o vi di nghous i ngt of ami l i est r av el i ngt ogett r eat mentf ors i c kc hi l dr en. Mc Donal d’ sCEO J i m Sk i nneras“ t hehear tands oul ofMc Donal d’ s . ”Butt her e ’ sonel i t t l epr obl em wi t ht hi s des cr i pt i on:Mc Donal d’ sdoesr el at i v el yl i t t l et os uppor t i t s“ h ear t ands oul . ” I n2011,t heGol denAr c hesr epor t edgi v i ng$34mi l l i oni nc as handi nk i ndc ont r i but i onst oc har i t y ,whi c hma y s oundl i k eal ot ,buti nr eal i t ymeanst hatMc Donal d’ sdonat esonl y0. 32% ofi t spr et axpr ofi t s .That ’ s33% l o wert hanl eadi ngc or por at i onsl i k eCoc aCol aandYum!Br ands–har dl ymod el c or por at ec i t i z enst hems el v e s –whi chonaver agegi ve1. 01%.Event heaver ageAmer i canhousehol ddonat es4. 7% — 14t i mesmor e,i n t e r mso fp er c en t a geofi n co me ,t h anwh atMc Do nal d ’ sgi v e s . Thec ompanyr eal l yaddsi ns ul tt oi nj ur ywheni tt ak escr edi tf ordonat i onst hatar en’ te venf r om i t sownbank ac c ount .Mc Donal d’ s“ r es t aur ant s ”of t enk eepRMHCDonat i onBo x esout ,c al l i ngt hem “ ours y s t em’ sl ar ges t ongoi ngf undr ai s er s ”andboas t i ngt hemor et han$50mi l l i ont heyc ol l ec t edwor l dwi dei n2012.“ I not herwor ds , ” t her epor ts t at es ,“ i n2012,Mc Donal d’ scus t omer sga v eabout1. 5t i mesmor et ot hec har i t yt hant he c or por at i ondonat edov er al l i n2011. ” Consumerwat chdogConsumer Wor l d. or gf oundt h ate v ent h ou ghMc Do na l d ’ sc l a i me d i twoul d“ donat e pr oc eedsf r om al l dai l yHapp yMeal andMi ght yKi dsMeal s al es ”t oRHMC,t hefinepr i nte xpl ai nedt hati twas onl ygi v i ngonepenn yf oreac hmeal s ol d.Wher e ’ sal l t her es toft hemone ygoi ng?
Butnot hi nghi ghl i ght st hi sper v er s i onmor et hant hec or por at i on’ si nc hi ngi t swayi nt opubl i csc hool s , mas ki ngadv er t i s i ngasf undr ai s i ngandeduc at i on,andt ur ni ngs chool si nt omar k et i ngv ehi c l es .
Mc Donal d’ sus ess ev er al met hodsofi nfi l t r at i on.Forex ampl e,t hec hai nwi l l “ s pons or ”ev ent scal l ed “ Mc T eac her ’ sNi ght ”wh er ev ol unt eert eac her ss er v epa y i ngpar ent sMc Donal d’ sf oodt or ai s emone y . Buti tt hendonat esonl yabout1520% oft hepr oc eedst ot hes c hool ,l es st han$1pers t udent ,whi l e enj oy i ngt hebenefi t soft hef r eel aborandadv er t i s i ng.Mc Donal d’ sal s odi s t r i but esf r ee“ educ at i onal mat er i a l s ”a nde v end i s pat c hesRonal dhi ms el ft oper f or m“ educ at i ona l ”s ho wsats c hool sand l i br ar i es .Whatas ur pr i s et hatac cor di ngt oMc Educ at i on,t hek eyt oheal t hi sof t en“ bal anc e, ”l i k e l eadi nga“ bal anc ed,ac t i v el i f es t y l e”orat t ai ni nga“ pr operf oode ner gybal anc e. ”I not her swor ds :No needt oc utoutt hef r i esf r om y ourdi et ,j us tbal anc et hem.
Markwardt: 'If McDonald's wanted to help children they'd stop selling Happy Meals' Anne Markwardt of Germany-based foodwatch, which researches food indstry practices, said it's respectable for companies to donate for a charitable case, bt she !estions the moti"e# $%ne has to remember that a large amont of the fnding does not come from McDonald's itself bt from pri"ate, corporate or other donors,$ Markwardt said, adding that if McDonald's cared abot children, it wold simply fnd homes withot re!iring them to bear the McDonald's name, and $stop selling Happy Meals with soft drinks and targeting children with fast-food marketing#$ %f corse the homes ser"e a great need for families with sick children - that's not the isse, Markwardt said, adding that the more emotionally bond people are, the less often they might consider the health aspects of McDonald's foods#
f course we save money by operating more efficiently which is a direct benefit of our *!" efforts, however the true value we receive from our ongoing initiatives is that of social good will - we believe that setting a good e)ample is the greatest benefit in that we inspire other organi'ations, companies and individuals to up their game when it comes to social and environmental responsibility, which in turn encourages further inspiration in the community leading to a more enlightened perspective on how to run ones business or lead ones life./
;hi$e each comany inter!ie%ed had !arying resonses for the 'enets of C0) and cause marketing for the comany, B1 of B9 'e$ie!e that they ha!e haier em$oyees and 4B of the B9 'e$ie!e they end u %ith 'etter em$oyees, either as a resu$t of 'eing a'$e to attract 'etter ta$ent or that the C0) rograms he$ to de!e$o 'etter em$oyees.
0e sums up the benefits to the company this way, mployees and customers want to wor$ with a company that they respect./
