Social Media Marketing vs. Traditional Marketing

Social Media Marketing Not Your Grandmother s Marketing ʼ

How Social Media Marketing Differs from Traditional Marketing

Anna Sandgren August 2012 linkedin.com/in/annasandgren

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[soh-shuh l mee-dee-uh ] social media

noun pl but singular or pl in constr

Definition of SOCIAL MEDIA : forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)









So, what s the difference? ʼ

Social media marketing is designed to reach an audience ONLINE ONLINE..

Traditional marketing is designed to reach an audience OFFLINE OFFLINE..

Some examples are: Blogs

Some examples are: Newspaper ads

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Is social media for you? Most definitely, definitely, if you: Want to create an online community for your brand and products rather than a hard sell. Don t have a lot of time on your hand. Have a tight budget. Want to create buzz and awareness for your •

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Is social media for free?

Rumors has it that it is, but it s not. Many social media services and tools are free, such as Facebook, but you need someone to spend their time and effort. ʼ









Although social media isn t for free, compared to traditional marketing, it is relatively cheap. ʼ











It has been estimated that the average cost of producing a 30-second national TV commercial is nearly $350,000, where a large part is the cost of airing it.









Another example of how social media marketing can be a cheaper alternative to traditional marketing…









Measuring social media results Measuring social media ROI can be tough, since ROI is pure dollars and cents. Each business or campaign should have its









Virality Social media provides channels for content, e.g. YouTube videos,









Hold your horses now! Social proof… what is that? It s the positive influence created when someone finds out that others are doing something. It s also ʼ ʼ

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With social media you can develop content and be









Use social media to improve

















There are so many social media



























Social Media Marketing vs. Traditional Marketing

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