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redBus Ticket1.pdf
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Strategic advantages of redbus: Redbus has the largest bus operator network (more than 350+) with satisfied customers of more than 3 million. Most of the bus operators are the owners of Volo buses which number ranging from 5 to !00+ in few operators. "rom the launch# it was an $ndia%s first compan& in bus ticket business. $t worked online management management of ticket updated s&stem to get the real scenario at an& point of time. 'his will allow operator to manage their serice accordingl&. Redbus opted eer& format to ticket booking whether be it online# offline or through agents. trateg& of redbus defined b& its owner as it is a ticket booking compan& that works for eer& stakeholder of this industr&. "or operators# it gier real time inentor& of tickets aailable. "or traellers# it proides online as well as offline efficient s&stem to book the ticket. Redbus also focused on the technolog& used to book the ticket. ticket. 'his was an effort to bridge the gap between customer customer who want to book a ticket and the bus operator who are proiding this serice. o the important feature of redbus is that it operated in both the segment i.e. * and *. ut the ma,or source of the reenue is * segment. "or bus operator# the& offered a software named - (us -perator oftware &stem). 'his helped the operators to upload the real time inentor& position on s&stem which will reflect on website of redbus. redbus. "or noncompu noncomputerised terised## operators operators the data is collected collected oer phone phone and uploaded b& operators at redbus. o in a wa&# redbus was able to get the almost all the seats aailable between a gien routs which can booked b& customers at their own conenience. "or traellers# redbus proided arious options to book the tickets. 'he& hae been proided man& options like website# call centres# outlets# and -'/. 'he& were also aailed with man& options regarding base fare# facilities# seats etc. "or agents# compan& offered uniue distribution s&stem to get ticket booked from their website. 'he& also realise the importance of useful data of the customers. 'he main proposition of redbus were mainl& focusing on three products1 !) - application for bus operators# *) *# which includes offline call centres# web site# and franchisee outlets# 3) *# application for -'/s. Redbus belieed to build a relationship with bus operato operators rs which which will will gie gie aluab aluable le feedback feedback to impro improee the oerall oerall operati operation. on. Redbus Redbus focuse focused d on buildi building ng trust trust and transp transpare arenc& nc& which which will will aimed aimed at impro improing ing effici efficienc& enc&## accessibilit&# and aailabilit&. 'he main alues proided b& redbus are the transparenc& in booking process# reliabilit& in serice# real time access to the aailable tickets on reuested route# transparent pricing# and specific reuirement. "or -'/s# the main alues proided were access to mass customer segment who prefers to trael b& bus especiall& in shorter routes.
SWOT ANALYSIS:
'he 2-' anal&sis of redbus is as follows1 STRENGTHS1
!) Earl !over Advantage 1 Redbus was the first moer in this uneplored area of online bus ticket booking. 'his allowed them to take the adantage of absence of an& competitor. efore redbus# bus tickets were booked b& agents and from brick and mortar stores which has opaueness in the s&stem. Redbus utilised eer& opportunit& to epand its business which coered almost eer& important stakeholder of business. *) Si!"le business #odel1 Redbus followed relatiel& simple business model compared to other competitor. 'his was helpful in conincing the independent operator to ,oin redbus. 'he real time data updatation make bus operator coninced and finall& collaborated with redbus which allowed redbus to grow around 504 annuall&. 3) Largest Net$or% of &us O"erators 1 'he great adantage and main reason for unpanelled growth for redbus was the ast network of operators. Redbus was showing real time data of all this on the website# makes customer to choose for wide ariet& of bus serices and greater fleibilit&. '( Hig) level of custo!er satisfaction: 'he main reason behind the great success was great customer satisfaction. 'he& thought the process out of which the& were benefited the most. ow customer were able to book ticket with great ease and don%t hae to pa& premium on high demand season. WEA*NESSES: O++ORT,NIT,ES: THREAT:
