Unit 6, Critical approaches to Creative Media Products - Assignment 3
Audience theory Hypodermic needle model Hypodermic needle model is an audience that have become passive consumers. hese passive consumers are then going to consume and use the media products themselves and there!ore are going to be accepting a dominant ideology, "ith no #uestions as$ed. %! a ne" console or game in a popular se#uel "ere to be released to the customers, the consumers "ould automatically buy the product "ithout thin$ing too much into it, this is because they have got used to having the latest and greatest thing on the mar$et. &o research "ould be done, it is typically a straight up purchase. 'ne o! the e(amples "ould be Apple, as "hen the ne" iPhones come out these types o! people )ust ) ust go and )ump onto it and instantly go and buy one "ithout thin$ing about any other di*erent models !rom companie s li$e +amsung as it is )ust a very big brand that is recognisable and people )ust li$e to pay !or it. Hypodermic &eedle heory is a good "ay " ay to !orce the gamers and the customers into ma$ing the company have more mo re prot as they )ust "ant to ma$e them e(perience the game to the e(tent that "hen buying the ne(t bit to the storyline, they "ill )ust go out and buy more. he game inal antasy antasy is a big item to do "ith H&M, as there have been about / di*erent games and they presumably )ust go and get the ne" one, as the game brings something di*erent di*erent to the table. As the game !rom Unit 01, "hich is called 2anted- ill me i! you can. his game "ould probably be a pre#uel to a se#uel so then there!ore people "ould )ump right on in and buy this as they have a custom to Hypodermic needle model 4H&M5. Ho"ever, i! the game that "ere "e re to be created turned out "ere a one o! game then people "ould not be a*ected by H&M.
Uses and gratication theory his theory sees consumers and customers more active. As this theory has a big e*ect on the mass media, consumers are not helpless rather they are able to use the media to gain certain gratications, such as laughter, interaction, in!ormation and so on. %n other "ords, the audience #uestions and analyses media te(ts rather than )ust con!using them. % !eel ! eel as i! this is a good "ay to target its audience as people get a say into "hat could be happening. he theory o! this means that people have more o! a say into "hatever happens to the game. his theory is positive in its approach, based on that the !act is i s that it !ocuses on communication but on a mass media scale. he audience has po"er over their media consumption and assumes an active role in interpreting and integrating media into their o"n lives.
he game 2anted 2anted 7 ill me i! you can 4!rom 4!rom Unit 015 "ould use this theory as % can improve the game !rom this as people can give me some !eedbac$ into "hat % can do and change !or ! or the ne(t version or update. 'ther"ise, it is )ust a one"ay conversation, that does not ta$e in any other comments then it can be a problem, as they probably "ill not get any gratication !rom it.
8eception study 8eception study is "hen the producers or directors o! a lm or game "ill construct a te(t that has been encoded and implemented "ithin a hidden message or meaning that the producers or directors "ant the gamers and "atchers to get at some point as i! it is a meaning to the "hole o! it. %! this has been done correctly, the audience "ill be able to pic$ up the meaning or message straight a"ay or a!ter an introduction or a video o! "hat has happened previously. previously. Ho"ever, the audience "ill need to be reminded o! the message throughout as i! not then they "ill not have a clue about "hat to do. 9ven i! the introduction "as to be s$ipped at the start by the gamer, game r, then this story can be seen or told throughout that game. he game 2anted 2anted 7 ill me i! you can game 4!rom 4!rom Unit 015 "ould use some sort sort o! a reception but it "ouldn:t be a big and important in the game as % don:t thin$ that it "ould be necessary.
9*ects debate 9*ects o! e(posure to e(plicit se(ual or violent content 9(plicit content "hether it is se(ual or violent is going to be sho"n more through games that have an age rating o! 6 to 1, rather than a nonviolent or nonse(ual game produced !or people aged 0. Many parents though "ith a child o! the ages o! 6-1 do not agree "ith the materials and thin$ that they should be protected by this. As e(posure o! this content, it can be a big problem !or children that could also be in the room. %! a child "as to be in the room then the causes that this has can be e(traordinary as they "ould more li$ely to become violent and se(ual very early on. he age rating is "arned on the the !ront and the bac$ o! the the game bo( or in a boo$let and the ages that have been selected are by the P9;% and they "ill be in a number o! categories categorie s such as
iolence, ;ambling and =iscrimination. P9;% 3? games "ill not have a violence apart !rom cartoon slapstic$ violence. P9;% 0? games may include @non-realistic violence or implied violence. P9;% B? "ill have the @violence to"ards human li$e characters but this must mean the entities "ill be removed so you can:t see things li$e a dead corpse.
P9;% 6? games are @violence to"ards human characters "ho react to being shot as they "ould in real li!e. P9;% 1? games are agged !or including violence to"ards humans that are not very nice and #uite horric. he game 2anted 2anted 7 ill me i! you can game 4!rom 4!rom Unit 015 "ould be a P9;% 1? game as their "ill be blood and gore as you "ould have thought so "ith being in a "estern $ind o! setting. he game "on:t be over the top li$e ;rand he!t Auto as this is very bad. his "ould cause some problems problems !or their parents but at the end o! the day it "ould be a 1?.
9*ects o! advertising he use o! advertising to gain more more visitors and customers in the gaming community is a very po"er!ul tool. Advertising a game is a very po"er!ul tool to persuade them to purchase certain products or their game. %n addition, i! there is advertisement !or people to get the ne(t e(pansion pac$ li$e in +ims then they "ill gain prot !rom advertising it. here are many di*erent "ays !or a company to advertise their game through video clips on > or %nternet using a "ebsite called Dou Douube. ube. hey can also advertise through social media "ith little hints and tric$s into "hat the ne" items are going to be li$e. % do also !eel though that i! a parent "here to see the advert as "ell "el l then they are most li$ely to consider buying the game !or them as to )ust a child convincing them to do so. Ho"ever, this could lead them into not getting it !or them. he po"er o! the advertisement is to convince someone to buy their product and to e(cite and to hype them up so that once they have the game it "ould be more o! an e(citement as you have seen the adverts but "hen you get ge t the game it is so much better. better. My game "ould need to use advertising to gain more prot and more support to the !act that there "ould be probably more people getting the game and ma$ing the game more success!ul, plus % could advertise more updates. +o that people then $no" that there is going to be another e(tension to the game and this "ould be good. Health concerns here is a massive amount amount o! health concerns "hen gaming, but there can be good health concerns as "ell. he bad health concerns are in)uries induce repetitive strain in)uries, s$in disorders or other health issues. i ssues. 'ther problems include video game-provo$ed seiEures in patients "ith " ith epilepsy. epilepsy. %n rare and e(treme cases, deaths have resulted !rom e(cessive video game playing. hese health concerns are bad but there can be good things that come out o! it, i t, as your typing speed can be increased your interests and hobbies can be do"n to the games that you play. play. >ideo game play has been constantly associated "ith obesity this is because you are not really doing very much m uch e(ercise e(ercise i! you are )ust at home in a chair all day. day. here!ore, i! people "ant to get rid o! this problem problem then they can )ust go out and get some !resh air and something li$e a "al$ can be good.
>ideo game playing may be associated "ith vision problems. 9(tensive vie"ing o! the screen can cause eyestrain, as the cornea, pupil, and iris are not intended !or mass vie"ing sessions o! electronic e lectronic devices. Using video games !or too long may also cause headaches, diEEiness, and chances o! vomiting !rom !ocusing on a screen. Ho"ever, i! you game you can have a chance to gain gai n some #uic$ reactions !rom moving around all the time. Although it has not be proven its said to believe that there are strong correlations bet"een gaming and psychological issues li$e increased aggression in males, and increased depression in !emales. 2hilst another study claims that girls "ho gamed "ere less li$ely to e(perience depression but "ere more li$ely to get into ghts. 2ith the game that % "ould create there are obviously are going to have a lot o! problems "ith health as every game "ill " ill have their concerns but it:s )ust something that "e )ust have to deal de al "ith. % could say on the bo( or in the terms and conditions, that there could be health related problems "ith the game but this is )ust something that "ould be on the parents hand to $eep an eye on. he player could alter the game ris$s so that it does not cause them too many big and possibly long-term health concerns. Censorship debates Censorship is "hen someone puts censors over it or have some age restrictions on that piece o! media. his is so that people $no" "hen "hen to buy something as it predicts "hat the game content could be about. People that place games and "atch lms that are censored are all going to be a"are o! "hy they are rated the age they are and this is an important guideline. +ome parents "ill allo" their children to play games such as grand the!t auto at B and that choice is theirs. Ho"ever, some "ill stic$ to the guidelines, or close to them. or me personally % "as not allo"ed to play games li$e grand the!t auto until % "as 6, even though that this game is an 1. hat choice "as my parents, % thin$ it is a per!ectly acceptable decision, seeming, as this decision is a game that % cannot get ge t involved in to much. o o add censoring games is important, some stic$ to the ratings "here as some do not, and that is e(pected. % do not believe there is any "ay o! changing that. or people aged 6- 1 there is a big controversy as i! "e can buy the games themselves as they are starting to earn trust and they are starting to gro" up, plus these are the days that they "ill have time to play games as they "ill go on to do di*erent things. +ome parents still believe their 0-year-old children should be protected !rom certain things and that the best "ay to do it is to censor the material in the rst place. Here are a couple o! researched censorship debatesF or Censorship F Censorship is a good thing, it $eeps children !rom hearing and seeing inappropriate things. % !or one li$e the censorship because children do not need
to hear a slur o! cuss "ords, or see body parts o! others. % also do not "ant to hear or see it either, so % appreciate it. or censorship BF he purpose o! censorship is good. good. %t is there to help help protect people and $eep $eep them sa!e !rom things that are bad. %! used correctly censorship is very good. Ho"ever i! you use it the "rong "ay or e(cessively then you are only going to be doing harm to society as a "hole. &ot !or Censorship F %t should not be the governmentGs choice, Censorship is not al"ays bad, such as bloc$ing cuss "ords or se( scenes. 2hen censorship e(tends to, entire boo$s, movies, and > sho"s, is "hen it should be stopped. he government does not have the right to decide "hat is acceptable !or people to see and hear, even $ids. &ot !or censorship BF Censorship is really a violation o! !ree ! ree speech. % can understand censorship in some places, li$e on local > channels, but % donGt thin$ it should go any !urther than that. % donGt thin$ boo$s or music should be censored at all. %! a person doesnGt li$e "hat is said, then donGt read the boo$ or listen to the music. 2ith the game that % "ould create there are obviously are going to have a lot o! problems "ith censorship as every game "ill have their concerns but it:s )ust something that "e )ust have to deal de al "ith. 9veryone "ill have their concerns and "ant to e(press their o"n vie"s about the game, but % "ill have a censorship, as it is part o! the la". la". %! % could avoid it i t though, % "ould have the game made !or people aged up"ards as this seems seem s to be the right age to do so.
