Your Marketing Genius to Fc

Your Marketing Genius  At Work  Volume I  Table of Contents Inside Report Number 1: Post-Purchase Reassurance ...................... ...................... 2 Nineteen Keys to Success .......................... .......................... 3 Your Unique Selling Se lling Proposition ................. ................. 6 Advertising ............................ .......................................... ...................... ........ 7 Marginal Net Worth .......................... ..................................... ........... 9 Back-End Selling ............................. ....................................... .......... 10 Using The Right Marketing Strategies ....... 13

Inside Report Number 2: Forging Your Company's Unique Selling Proposition Propo sition ........................ ........................19 Extending Your USP ......................... .................................. .........27 25 Musts for the Start-Up Entrepreneur ....31

Inside Report Number 3: Promoting Your Products and Services .....33 News Releases: A Million Dollars' Worth of Exposure ........................ ........................39 No-Cost. Low-Cost. and Commission-Only Advertising ................... ...................49 Per-Inquiry Advertising .......................... .............................. ....51 Selling Your Own Marketing Concepts ......56

Inside Report Number 4: How to Create a Marketing Campaign ......59 A Short-Course Primer in Developing a World-Class Marketing Perspective ..........68 Where I'm Coming From ........................... .............................70 How to Be a Great Marketer ...................... ......................71

Inside Report Number 5: Part One: How To Change Your Gripes Into Marketing Opportunities ......... 77 Part Two: Ten Short-Term Quick-Fix Techniques for Your Troubled Business .. 85

Inside Report Number 6: Testing One, Two, Three .......................... 93 Fast-Track Marketing ............................... 101 Hopkins in a Nutshell ............................... 102

Inside Report Number 7: Mastering the Mystery of Direct Mail ....... 105 The Parts of the Package ........................ 108

Inside Report Number 8: Direct Marketing Continues! Some Input From Other Experts .............. 115 Lauren Januz on The Numbers, Testing and Over 400 Helpful Hints ......... 115 Don Hauptman "The Human Factor" . ..... 138

Inside Report Number 9: Dealmaking: It Takes Two to Tango But Someone Has to Lead ............................. 143 Lauren Januz: Renting Your Own Mailing List 154 Sample List Rental Agreement & Rental Order 157

Inside Report Number 10: My Life in Marketing ................................ 159 Excerpt from Boardroom Books' Hotletter 166

Inside Report Number 11: Taking Stock ............................................ 185 Selection from Boardroom's HotLetter ..... 190 Selection from Breakthrough Advertising 193

Inside Report Number 12: Some Like it Hot Universal Marketing Stimuli 209 Marketing Concepts They Won't

Teach You At Harvard Business School . 211 Eugene Schwartz on Mail Order .............. 214 Gary Halbert On Direct Mail .................... 226

Inside Report Number 13: Developing Additional Profit Centers For Your Business ................................... 231 Meld to Your Operation ........................... 237 Using Space ............................................ 241 Other Direct-Response Profit Centers ..... 244 Sponsoring Seminars by Key Employees 247 Licensing Successful Concepts ............... 249 Gaining Proprietary Interest in Other Companies

Inside Report Number 14: How to Hire Media Consultants Using variable Compensation .................. 261 How to Profit From Vendor, Supplier And Other Business Relationships .......... 279 Creating Your Own Personal Archive ...... 283 Building a Reference Library ................... 284 Specialists Worth Considering ................. 285

Inside Report Number 15: Host-Parasite Relationships How to Get a Contract Without Killing the Deal ......................................... 301 How to Become an Entrepreneurial Dealmaker ...................... 303 Excerpts from The Dealmaker ................. 313 

Inside Report Number 16: The Dealmaker Looks at Partnerships .... 311 How to Sell the Hard-To-Sell ................... 314 How to Have Your Own Business ........... 318 The Dealmaker's Hints for Retailers ........ 32.2 Getting What You Want ........................... 325

Inside Report Number 17: My Own Secrets for Selling Faster, Easier and More Profitably ....................... 329 Asking Questions in Telephone Selling .... 334

How to Raise the Average Order .............. 335 What to Do After Making the Sale ............ 337 Common Sense Market Research ........... 337 Creating a Powerful Sales Force .............. 338

Inside Report Number 18: Tying It All Together ………………………...…….343 How to Recession-Proof Your Business ….…….345 How to Buy Media for Pennies on the Dollar …..350 Getting to Know Your Customer ………………...352 Re-Evaluating Where You Put Your Resources 355

Your Marketing Genius  At Work  Volume ll - Advanced Reports

Table of Contents The Ten Biggest Marketing Mistakes Everybody Is Making an How to Avoid Them by Jay Abraham How to Build a Complete Basic Marketing Strategy by Jay Abraham Three Powerful Marketing Concepts: Perceived Value, Your Unique Selling Proposition and Marketing Leverage

by Jay Abraham The Art of Redeploying Your Company's Assets by Jay Abraham Scientific Advertising by Claude Hopkins The Ginger Cure by William Granson Rose Obvious Adams by Robert R. Updegraff The 100 Greatest Headlines Ever Written Common Sense Marketing by Jay Abraham Thirty-Nine Concepts You Can Immediately Apply to Your Business by Jay Abraham How to Use Host Devices to Spectacularly Boost Your Profits by Jay Abraham How One Man's Albatross Could Be Your Golden Opportunity by Jay Abraham Opportunities in the Making. A Guide to Joint-Venture Marketing by Jay Abraham Letters to My Son The Fundamentals: A Marketing Reminder by Jay Abraham An Insiders Guide to Effective Publicity by Ron Tepper Quick-Fix Strategies for 50 Businesses by Jay Abraham Chris Newton's Nine Simple Tips to Better your Advertising Score Now by Chris Newton The Gary Halbert Letter by Gary Halbert

Thought-Provoking Messages from my Telephone Hotline Service by Jay Abraham Jay Abraham Analyzes, Dissects, Formulates and Masterminds Marketing Programming for Five Diverse Businesses: Five Written Transcripts Of Actual Client Consultations A New Bag of Tricks for Every Business by Robert R. Updegraff The Subconscious Mind in Business by Robert R. Updegraff The Sixth Prune by Robert R. Updegraff The New American Tempo by Robert R. Updegraff