52134163 Questionnaire on Cadbury Dairymilk

Questionnaire Questionnaire on Cadbury Dairymilk Dairymilk

We, Sanjay, Juhi & Neerja, students of PGDM, TIMS, Adipur, are doing this research on Cadbury Dairymilk. Please spend five minutes to answer the following questions. This study is for academic purpose only. No information shall be disclosed anywhere. 1. Do you like to eat Cadbury Dairymilk? [ ] Yes [ ] No 2. Do you prefer- Plain chocolate

[ ]

With nuts

[ ]

With fruit (Raisins)

[ ]

With fruit n nut

[ ]

With mint

[ ]

With rice crunches

[ ]

With caramel

[ ]

3. Do you think standard price of Dairymilk is fair? [ ] Yes [ ] No 4. If there was a discount on Cadbury Dairymilk, you t hink you would be more likely to buy it?

[ ] Yes

[ ] No

[ ] Maybe

5. Do you consume/purchase Cadbury Celebration occasionally or on usual basis?  ______________________________ 6. Approximately, Approximately, how many chocolate bars would you purchase in one week? Less than 5

[ ]

5-10

[ ]

More than 10

[ ]

7. Have you ever tasted the new Cadbury Silk? [ ] Yes

[ ] No

8. When you think of Cadbury, which chocolate comes to your mind? Dairymilk

[ ]

Five star

[ ]

Perk

[ ]

Nutties

[ ]

Any other

[ ]

9. Do you believe that chocolate is a luxury l uxury purchase or necessity?  __________________

10. Can you give your favorite chocolate one adjective? Yummy

[ ]

Tasty

[ ]

Crunchy

[ ]

Other

[ ]

11. On a scale of 1 to 5, 1 being not important and 5 being very important, when purchasing chocolate, how important are following factors to you? 1

2

3

4

5

Price Taste Packaging Availability Brand Ambassador

12. On a scale of 1 to 5, how would you rate Cadbury Dairymilk on following attributes? 1

2

3

4

5

Price Taste Packaging Availability Brand Ambassador

13. Do you think Cadbury Dairymilk is a commodity consumed by children only? [ ] Yes

[ ] No

[ ] Maybe

14. According to you, which is the next most preferred chocolate after Cadbury Dairymilk?  _____________________________________ 15. Do you believe that now people have become mo re health conscious that the need for chocolate has declined? [ ] Yes

[ ] No

[ ] Maybe

16. Do you think sugar free Cadbury chocolates should be introduced to attract health conscious people? [ ] Yes

[ ] No

[ ] Maybe

Personal Information Age- ________ Gender - [ ] Male

[ ] Female