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A STUDY ON CONSUMERS’ ATTITUDE TOWARDS ON-LINE BANKING Section: A: Demographic Variables of Respondent Q1. Gender a) Male Q1.2. Age i) Below 20
b) Female
ii) 21-30
iii) 31-40
iv) 41-50
v) More than 50
Q1.3. Marital Status i) Married ii) Unmarried Q1.4. Education Level i) Illiterate ii) Diploma
iii) U.G
Q1.5. Employment Status i) Student ii) Self Employed / Business Q1.6. Monthly Income i) Below 10000 ii) 10000- 25000
ii) ii) Priv Privat atee sect secto or
Q1.8 Type of of account account i) Saving
ii) Current
iii) 6-8 years
v) Any other
iii) Professional
iii) 25001-40000
Q1.7. Type of Bank i) Pub Public sect ector
Q1.9 E. Banking Patronage i) 0-2 years ii) 3-5 years
iv) P.G
iv) Service
iv) 40001-55000
v) Others
v) More than 55000
iii) iii) For Foreign eign ban bank
iii) Any other specify
iv) more than 9 years
Section B: Statements related with Internet Banking on five point scale, where Strongly Agree = 5, Agree = 4, Neutral=3, Disagree=2, Strongly Disagree=1 Sr Factors No Banking Needs 1 Internet banking is compatible with my banking needs Internet banking is easy to use Internet banking is compatible with my life style Using Internet banking is a sign of modernity My friend is using Internet banking 2 Core Services You are satisfied with the skills and competencies of the employees The bank has convenient timings The behaviour of the employees instill confidence in you Each branch has a sufficient number of employees The bank has clear objectives to satisfy customers The brand image of bank is appealing to you Mission and vision statements of the banks rightly defines its commitment towards customers
SA
A
N
D
SD
Sr No 3
4
5
6
7
8
9
10
Factors
SA
A
Convenience My bank has convenient timings The location of ATMs are convenient to y ou The number of branches of bank are enough The location of branches of bank are convenient to you The bank provides ATMs at several prominent locations Risk Privacy Privacy I am concerned about the security of internet banking services I don’t trust internet banking services I am concerned about the privacy of internet banking services I prefer personal and face to face banking Continue with the Bank The product and services offered by the bank are satisfactory You wish to continue with the bank as you are satisfied with it The general ambience and comfort level of the bank is satisfactory Parking space available is sufficient Solution Solution to Problem Problem It takes long time to resolve your problems Usually one has to stand in long queue in the bank for any transaction As a customer, when you have a problem, you get proper response from the concerned employee Cost Saved Internet banking is a cheaper way to conduct banking My bank offers additional benefits for internet banking users My bank does not offer incentives to use the internet banking services My bank encourages me to use internet banking Interest Interest Policy Policy The interest rate offered by the bank on various deposits is competitive enough The rate of interest charged on the loans are satisfactory Bank Charges Charges The bank has number of categories to charge its customers or to impose penalties The charges that the bank collects from you are reasonable when compared to other banks Feature Availability Internet banking makes conducting banking transaction easier My bank does not offer training to use Internet banking services I do not know how to use Internet banking services My bank does not offer Internet banking services Internet banking does not resonate with me