A PROJECT REPORT on Analysis on Customer of Big-Bazaar

“A Analysis on Customer of Big-Bazaar”. Executive summary Retail Sector is the most booming sector in the Indian economy. Some of the biggest players players of the world are going to enter into the industry soon. It is on the threshold of a big revolution after the IT sector. Although organized retail market is not as strong as of now, but it is expected to grow manifolds by the year 2010. The sector contributes 10% of the GDP, and is estimated to show 20% annual growth rate by the end of the decade. The current growth rate is estimated to be 8.5%. The retail market is most fragmented in the world and only 2% of the entire retailing busines retailing businesss is in the organized sector. There are about 300 new malls, 1500 supermarkets and 325 departmental stores being built in the cities very soon. I considered the Big-Bazaar Hubli for studying the consumer expectation, and what are the factors that influence to customer to walk-in, in Big Bazaar Hubli. Consumers now want the cheapest, biggest and the quickest products/services from their retailers. They are moving towards the ‘eastern’ model, the changing behaviour the Indian Indian customers. customers. The project involves three main aspects namely industry profile, company profile and analysis part. In industry profile about the retail sector, in company profile history of the organization, achievements; a detailed study has been made. In the analysis part, objectives and data collection method, sampling design, sampling size, sampling method and mainly I have analyzed the collected primary data using SPSS, the primary primary data have been collected through questionnaires. questionnaires. Finally Finally findings, recommendations, limitations and conclusion are derived.

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“A Analysis on Customer of Big-Bazaar”.

Introduction to the topic As we are now in the era of booming retailing lot of organization are entering into the retail market. In India Future Group Pantaloon company is one of the greatest retailing companies with its retail format called Big Bazaar. In my summ summer er Inpl Inplant ant proj project ect I’m I’m doing doing live live proj project ect,, on a “A anal analys ysis is on customer of Big-Bazaar at Hubli”. ( to improve customer walk-in at big

bazaar) And And also to know know what are are the factors factors which customers customers think before before visiting Big Bazaar.

Need for the study Big Bazaar has newly established its Hubli store on last 29 th July 2007. The Big Bazaa Bazaarr has done done analy analyzin zing g of proje project ctss to kno know w the the cons consume umerr expec expectat tation ion,, consumer satisfaction level and now the Big Bazaar has gained good grip on the Hubli market, but still want to increase the walk-in in Big Bazaar. So the main need for the study is to know how to increase the walk-in Big Bazaar.

Topic for the study customer of of Big-Bazaar,at Hubli” . “A Analysis on customer

objectives 

To under stand the factors which influence customers to visit Big- Bazaar Hubli,

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To study the present promotion activities of Big-Bazaar Hubli

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To understand the customer opinion about product, services, and prices

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To evaluate customer walk-in at Big-Bazaar

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To know the customers expectation towards Big-Bazaar Hubli,


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“A Analysis on Customer of Big-Bazaar”. 

To ascertain the satisfaction level of customers of Big-Bazaar Hubli,

Research methodology Type of research

The research was Descriptive Research. Data collection methods

1) Primary data The primary or the first hand data was collected with the help of handing out the questionnaire to the customers, to know “Analysis on customer of BigBazaar at Hubli”.

2) Secondary data The major source of secondary or supporting data was internet, and company profile of Big Bazaar as whole. And Big Bazaar library library and the books and journals, journals, are the source of of information. information. Survey method

The related related data data or informa informatio tion n was obtaine obtained d by person personal al admini administr strati ation on of questionnaire, Sample size

A sample size of 100 Sampling Frame

The customers of Hubli


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“A Analysis on Customer of Big-Bazaar”. Sampling unit

Individual customers of Big Bazaar Hubli Sampling method

The method for survey was, non-probabilistic convenience sampling method

Benefits to me –

The project helped me to have an insight of the customer perception towards Big Bazaar Hubli, the concept of consumer thinking process towards shopping. As a consumer what are the expectations towards Big Bazaar Hubli. And what are the different offers executed by Big Bazaar during my SIP project. And it was more about live project and, I was able to understand different aspects with regards Big Bazaar Hubli. Benefits the company –

With the help of this report company could find out the challenges ahead, because the study study is based on the survey survey conducted with with the help of questionnaire questionnaire which was consisted of the questions related to the consumer of Big Bazaar Hubli, and and thro throug ugh h this this repo report rt the the Big Big Baza Bazaar ar can can mo more re focu focuss on the the cons consum umer er expectation towards increase walk-in, in Big Bazaar Hubli.


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Findings The overall project project is mainly of” Analysis Analysis on customer of big bazaar. at hubli In this project the major findings are as follows During the project period there are totally 3 different types of offers executed (apart form weekends offers) by big bazaar. And the customer walk-in was very good in these offers days. 

The consumer walk-in, in big bazaar is very high during the offer periods.

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81% of the customers prefer to visit Big Bazaar due to the availability of the variety of products.

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75% of customers of Hubli prefer to visit big bazaar.

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63% of Hubli customer thinks that there is always any new offers before visiting big bazaar.

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63% of customers of big bazaar expect good offers from big bazaar.

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74% consumers are satisfied with the offers from big bazaar Hubli.

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68% of the customers are satisfied by the quality of the products at Big Bazaar

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66% customers visit Big Bazaar for purchasing rather than a visit.

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65% of the customers are satisfied by the service provided at Big Bazaar

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Most of the customers would definitely visit Big Bazaar again.


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Recommendations The overall project is mainly of Analysis on customer of big bazaar it nothing but how to incre increase ase consu consume merr walk walk-in -in in big big bazaar bazaar.. In this this proj project ect the majo major r recommendations are as follows. 

During offers period’s big bazaar has to provide transportation facilities to increase customer walk-in .

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Transportation facilities during offers.

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Providing awareness about the new offers to the loyal customers

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Ambience with proper ventilation and sitting arrangements and restaurant.

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Separate ladies rest room..

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Providing membership cards.

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Since the Tv Advertisement is most attractive media as per the respondents view, company can concentrate on TV ads by making making them more attractive and in a medium that’s understandable by people of in and around Hubli city, to inform about any new deals like ANNIVERSARY CELEBRATION Offers & SAB SE SASTA DIN.,

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Hoardings & Paintings are good source of advertisements so company has to concentrate on this advertising aspect Hoardings Hoardings & Paintings has to be increased & placed in more crowded areas.


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“A Analysis on Customer of Big-Bazaar”. 

Big Bazaar has to concentrate on more offers & may provided discounts, more exchange offers.

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Now a days days Radio & Internet Internet are good good source source of medias medias company company has to to give more advertisements on these medias, to reach maximum people.

Conclusion I conclude the project stating that the customer of Hubli are satisfied with offers, and they still needs good offers in future days. And the Big Bazaar has been doing good in terms of understanding customer expectation and providing them good offers and products in terms of fulfilling their expectation. During the project I came to know about the different offers of big bazaar, what a normal consumer thinks before walk-in at big bazaar. And the different factors which influence customers to visit big bazaar. And the factors which we need focus to improve customer walk-in at Big Bazaar hubli. The consumers preferences are changing & they are moving from Traditional Kirana stores to Modern Retail outlet. It’s the main challenge to the Modern M odern retail outlets to attract the customers towards them from that of competitors. To attract more customers companies have to carryout the promotional activities in unique way. BIG BAZAAR has maintained that uniqueness & has succeeded in attracting customers.

The adverti advertisemen sementt

of the the company company like like TV ads, ads, print print media media & pamphlets pamphlets are are good good

advertise advertisements ments which which

made its place in minds of customer customer to find BIGBAZAAR BIGBAZAAR

differently. As the competition is becoming stiff in the market the activities conducted by the company are unique, that have brought fruitful result to the company. Among


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“A Analysis on Customer of Big-Bazaar”. them Advertisement Advertisement is one of the leading leading activity or unique among among all other activities & has high influence on the customer walk-in.


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Sect Sectio ion nA


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INDUSTRY INDUSTRY PROFILE INTRODUCTION

Retail is India’s largest industry accounting for over 10 per cent of the country’s GDP and eight per cent of the employment. employment. The industry in India has emerged emerged as one of the most dynamic and fast paced ones with several players entering the market. The Indian retail market is expected to grow from US$ 300+ billion to US$ 400+ billion at the rate of approximately 7-8% per year by 2010. Driven by changing changing lifesty lifestyle’ le’s, s, strong strong income income growth, growth, wester western n influenc influencee and favorabl favorablee change in demographic patterns, Indian retail is expanding at a rapid pace. Retail market essentially comprises: 

Shopping centers: there is an increase in the number of shopping centers in both tier-I and tier-II cities. India can expect to have 600 new shopping malls by 2010.

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Food retail

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Kid’s retail

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Agriculture and Floriculture

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Electronics goods market.

“Reta “Retaili iling ng is a disti distinct nct,, dive divers rsee and dynam dynamic ic secto sector” r” . “It is an acti activit vity y of enormous economic significance to most developed nations”. It generates revenue


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“A Analysis on Customer of Big-Bazaar”. and weal wealth th for nation nation,, encour encourag ages es inves investm tment entss and and bring bringss techn technol olog ogica icall advancements.

Stated that “it brings employment and creates wealth of the economy”. “It is a vibrant part of our changing society and a major source of employment” Retailing performs performs activities at larger level so it requires massive manpower to handle and manage it’s operations. Retailing also helps society in general by providing goods and serv service icess in reaso reasonab nable le price price and incre increasi asing ng their their stand standar ards ds of livin living. g. “Retailing activity can be viewed as a significant contributor to the economy in general”. Reta Retaili iling ng is the the set set of activ activit itie iess that that mark market etss produc products ts or serv service icess to final final consumers for their own personal or household use. It does this by organizing their availability on a relatively large scale and supplying them to consumers on a relatively small scale.” Retailing makes products and services available in large quantities. Retailers produce or order the products/services in bulk so they can take advantage of economy of scale and thus they can formulate competitive pricing strategies. strategies. Products Products and services services are generally generally sold through through the store or on the internet.

Introduction to Retail Industry The first decade of modern retail in India has been characterized by a shift from traditional kirana shops to new formats including department stores, specialty stores hypermarkets, and supermarkets and across a range of categories. Modern retail formats have mushroomed in metros and mini-metros. In the last few years, modern modern retail retail has also also establi established shed its presence presence in the small small cities cities,, exposing exposing residents to shopping options like never before.Some of these stores are branded stores(exclusive showrooms either owned or franchised out by a manufacturer) , Babasabpatilfreepptmba.com

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“A Analysis on Customer of Big-Bazaar”. specialt specialty y stores stores(gr (greate eaterr choice choice to consume consumer, r, compar compariso ison n betwee between n brands brands is possible) possible) , department department stores/super stores/supermarket marketss (one stop shop catering catering to varied consume consumerr needs) needs) , hyper-m hyper-mart art (low (low prices prices , vast vast choice choice availab available le includin including g services such as cafeterias.) , shopping malls (variety of shops available to each other ).

An overview on Retail Revolution in India Retail in India is on a cusp of transformation. Organized retailing as a professional service-oriented set-up, is a recent phenomenon in India but is growing at a tremendous pace with a potential of creating over 2 million new (direct) jobs within the next six years, assuming an 8 to 10 per cent share of organized retailing in the total retail business. The fast changing retail environment demands that professionals learn new skills, improve their efficiency, learn to compete and think out of the box. As retailers work directly with customers and there is need for good managerial talent to interpret and satisfy the needs and desires of customers. All this requires an education that is intensive, comprehensive and closely linked to the retail business world. The need is to have a program which has all the inherent features of a business management management program and includes experiential experiential learning throughout the program. program. Market Trends, Challenges & Opportunities

1. Across Across BRIC BRIC countrie countries, s, the food and grocery grocery (F&G) (F&G) segmen segmentt is clearl clearly y driving retail growth. For eg, retail food sales dominate the total retail market in Brazil, accounting for almost almost 54 percent of the total retail sales, while Russia is the fastest growing retail food sales market in the world, with the potential to again double in size by 2008. Babasabpatilfreepptmba.com

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“A Analysis on Customer of Big-Bazaar”. 2. The prevalence prevalence of English English as as a language language of communicat communication ion to a very very great extent facilitates material sourcing and business communication. While India and Russia pose no problems in this regard, Brazil and China present communication problems for foreign companies. 3. Th Thee impo import rtanc ancee of governm governmen ents ts that are are quick quick on deci decisio sion-m n-maki aking ng and passing liberal liberal trade laws cannot be emphasized emphasized enough. In China, for instanc instance, e, being being a non-dem non-democra ocratic tic country country makes it easier easier for foreig foreign n investors to do business sans bureaucratic red-tapism (in comparison to a democratic country like India), the obvious reason being that the political establishment is not directly accountable to the people. 4. Grow Growin ing g urba urbani niza zati tion on and and metr metrop opol olit itan an satu satura rati tion on is lead leadin ing g to the the expansion of retail formats and investment opportunities towards tier-II cities and rural hubs across all four countries. 5. Continue Continued d economic economic reforms reforms toget together her with with the growth of organise organised d retail (especially in the F&G segment) have led to growing rural incomes, trigg trigger ering ing off off farfar-re reach aching ing,, socia sociall impac impacts ts.. Th Thee upcom upcoming ing ‘Gol ‘Golde den n Quadrilateral' plan for roadways in India, which is to connect the four citi cities es of Delhi Delhi,, Kolk Kolkat ata, a, Mu Mumb mbai ai and Chenn Chennai ai,, will will have have mass massive ive economic and social repercussions on rural and semi-rural clusters along the vast network. In China too, the government plans to create a rural retail network covering 70 percent of all villages by 2008.


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“A Analysis on Customer of Big-Bazaar”. Retail and India India's imminent urbanization process has implications for demand for housing, urban infrastructure, location of retail, and demand for consumer durables. The on-stre on-stream am infrast infrastruc ructure ture developm development ent will will drive drive growth growth in the transportation sector, spur demand for vehicles, increase real estate values along the “Golden Quadrilateral” corridor, and potentially boost construction of suburban homes as people escape congested cities. Plus, it will open up thousands of villages en route to a global audience and effectively integrate them with the growing Indian economy. • Growth of the Retail market, to a great extent, is the dependent on the size of the country's consuming class and the rate of growth of GDP, especially disposable incomes. • India is the world's second most populous country and its GDP growth is likely to surpass that of China by 2015. • It is estimated that India's GDP will surpass that of the US before 2050, to make it the world's second largest economy. • Reflect Reflecting ing on the robust robust growth growth in India's India's GDP, consume consumerr expendit expenditure ure (in current prices) grew at a relatively high pace of nearly 10 percent per annum over the past two years. • India's advantage lies in the fact that it has the largest young population in the world – over 890 million Indians are below 45 years of age. The median age for India is 25 years as compared to 28 years for Brazil, 33 years for China and 38 years for Russia.


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“A Analysis on Customer of Big-Bazaar”. • Th Ther eree are are mo more re Engli English sh speak speaking ing people people in India India than than on the the Europe European an continent. • Th Thee reta retail iling ing indus industr try y in India, India, esti estima mate ted d at USD USD 270 Bill Billion ion in 200 2006, 6, is expected to double to USD 440 Billion by 2010. • The size of the organized retailing market in 2006 stood at USD 12.4 Billion in 2006, thereby making up a mere 4.7 percent of the total retailing market. • Of the total retail market, food and grocery retail is by far the single largest block estimated estimated to be worth a whopping Rs.642, 200 crore, but more than 99 percent of of this market market is is dominated dominated by the the neighborhood neighborhood mom & pop stores. stores. • Clothing, textiles and fashion accessories constitute the second largest block. • For the year 2007, the India Apparel Report 2007 expects growth of organized retail to touch 40 percent. From 2008 onwards (until at least 2010), organized retail is expected to register around 45 percent YoY growth in India. • Total retail in India, which registered 5.7 percent YoY growth from 2004-2006, to range between that and 6 percent YoY growth over the next 3-4 years. • With these growth percentages and following from our estimates for 2006, the future estimates* for organized retail in India: 2007– Rs.77, 000 crore; 2008 – Rs.11 Rs.111, 1, 500 500 cror crore; e; 2009 2009 – Rs.16 Rs.162,0 2,000 00 cror crore; e; and 201 2010 0 – Rs.2 Rs.235, 35,00 000 0 cror crore. e. (*Estimates based on 2006 prices). • In terms of formats, the energy in terms of new investments is expected to be driven towards the supermarkets and hypermarket segments. • All new players – Reliance Industries, Bharti Retail/ Wal-Mart, AV Birla Group – have shown interest interest towards towards developing developing these two formats, formats, along with wholesale, wholesale, cash & carry outlets, outlets, while India's largest retailer retailer – Retail India Ltd. – Babasabpatilfreepptmba.com

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“A Analysis on Customer of Big-Bazaar”. has a continuous continuous store rollout schedule for its Big Bazaar hypermarkets hypermarkets and Food Bazaar supermarkets.

Company Profile Why pantaloon

Pantaloon is not just an organization – it is an institution, a center of learning & development. We believe that knowledge is the only weapon at our disposal and our quest for it is focused, systematic and unwavering. At Pantaloon, we take pride in challenging conventions and thinking out of the box, in traveling on the road less less traveled. Our corporate corporate doctrine doctrine ‘Rewrite ‘Rewrite Rules, Retain Values’ is derived from this spirit. Over the years, the company has accelerated growth through its ability to lead change. A number of its pioneering concepts have now emerged as industry Babasabpatilfreepptmba.com

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“A Analysis on Customer of Big-Bazaar”. stand standar ards ds.. For inst instanc ance, e, the compa company ny integ integrat rated ed backw backwar ards ds into into garm garment ent manufacturing even as it expanded its retail presence at the front end, well before any other Indian retail company attempted this. It was the first to introduce the concept of the retail departmental store for the entire family through Pantaloons in 1987. The company was the first to launch a hypermarket in India with Big Bazaar, a large discount store that it commissioned in Kolkata in October 2001. And the company introduced the country to the Food Bazaar, a unique 'bazaar' within a hypermarket, which was launched in July 2002 in Mumbai. Embr Em brac acing ing our leade leaders rship hip value, value, the the compa company ny launc launched hed all all in July July 200 2005 5 in Mumbai, making us the first retailer in India to open a fashion store for plus size men and women. Today we are the fastest growing retail company in India. The number of stores is going to increase many folds year on year along with the new formats coming up. The way we work is distinctly "Pantaloon". "Pantaloon". Our courage to dream and to turn our dream dreamss into into real realit ity y – that that change change peopl people’ e’ss live lives, s, is our bigg bigges estt advan advanta tage ge.. Pantaloon is an invitation to join a place where there are no boundaries to what you can achieve. It means never having to stop asking questions; it means never having to stop raising the bar. It is an opportunity to take risks, and it is this passion that that makes makes our dreams dreams a reality. reality. Come enter a world where we promise you good days and bad days, but never a dull moment!

Company profile

Pantaloon Retail (India) Limited, is India's leading retail company with presence across multiple multiple lines of businesses. businesses. The company owns and manages manages multiple retail formats that cater to a wide cross-section of the Indian society and Babasabpatilfreepptmba.com

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“A Analysis on Customer of Big-Bazaar”. is able to capture almost the entire consumption basket of the Indian consumer. Headquartered in Mumbai (Bombay), the company operates through 7 million square feet of retail space, has over 1000 stores across 50 cities in India and employs over 25,000 people. The company registered a turnover of Rs 2,019 crore for

FY

2005-06.

Pantaloon Retail forayed into modern retail in 1987 with the launching of fashion reta retail il chai chain, n, Pant Pantal aloo oons ns in Kolk Kolkat ata. a. In 2001 2001,, it laun launch ched ed Big Big Baza Bazaar ar,, a hypermarket chain that combines the look and feel of Indian bazaars, with aspects of modern retail, like choice, convenience and hygiene. This was followed by Food Bazaar, Bazaar, food food and grocery grocery chain and launch launch Centra Central, l, a first first of its kind seamless mall located in the heart of major Indian cities. Some of it's other formats include, Collection i (home improvement products), E-Zone (consumer electronics), Depot (books, music, gifts and stationary), all (fashion apparel for plus-size plus-size individuals), individuals), Shoe Factory (footwear) (footwear) and Blue Sky (fashion (fashion accesso accessories ries). ). It has recentl recently y launche launched d its e-tail e-tailing ing venture venture,, futurebazaar.com. The group's group's sub subsidi sidiary ary compani companies es include, include, Home Home Soluti Solutions ons Retail Retail India India Ltd, Ltd, Pantaloon Industries Ltd, Galaxy Entertainment and Indus League Clothing. The group also has joint venture companies with a number of partners including French retailer Etam group, Lee Cooper, Manipal Healthcare, Talwalkar's, Gini & Jony and Liberty Shoes. Planet Retail, a group company owns the franchisee of international brands like Marks & Spencer, Debenhams, Next and Guess in India.

Future Group


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Panta Pantalo loon on Retai Retaill is the the flag flagsh ship ip enterp enterpri rise se of the Future Future Group Group,, whic which h is positioned positioned to cater to the entire Indian consumption consumption space. The Future Group operates through six verticals: verticals: Future Retail (encompassing (encompassing all retail businesses), businesses), Future Capital (financial products and services), Future Brands (management of all brands owned or managed by group companies), Future Space (management of retail real estate), Future Logistics (management of supply chain and distribution) and Future Media (development and management of retail media). Future Capital Holdings, the group's financial financial arm, focuses focuses on asset management management and consumer finance. It manages two real estate investment funds (Horizon and Kshitij) and consumer-related private equity fund, Indivision. It also plans to get into insurance, consumer credit and other consumer-related financial products and services in the near future.

Future Group's vision is to, "Deliver Everything, Everywhere, Every time to Every Indian Consumer in the most profitable manner." One of Babasabpatilfreepptmba.com

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the the core core valu values es at Futu Future re Grou Group p is, is, 'Indi 'Indian anes ess' s' and its corporate credo is - Rewrite rules, Retain values.

Future Group Manifesto “Future” – the word which signifies optimism, growth, achievement, strength, beauty, rewards and perfection. perfection. Future encourages encourages us to explore areas yet unexpl unexplore ored, d, writ writee rule ruless yet yet unwri unwritt tten; en; creat createe new new opp oppor ortu tunit nitie iess and new new successes. To strive for a glorious future brings to us our strength, our ability to learn, unlearn and re-learn our ability to evolve. Future Group will not wait for the Future to unfold itself but create future scenarios

in the cons and facil facilit itat atee consu consump mpti tion on beca because use consum umer er spac spacee and

cons consum umpt ptio ion n

is deve develo lopm pmen ent. t. Th Ther ereb eby, y,

we will will effe effect ct soci socioo-ec econ onom omic ic

development for our customers, employees, shareholders, associates and partners.

Our customers will not just get what they need, but also get them where, how and when they need.

We will not just post satisfactory results, we will write success stories.

We will not just operate efficiently in the Indian economy, we will evolve it. We will will not not just just spot spot tren trends ds,, we will will set trends marryi ying ng our trends by marr understanding of the Indian consumer to their needs of tomorrow.


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“A Analysis on Customer of Big-Bazaar”. It is this understanding that has helped us succeed. And it is this that will help us succeed in the Future. We shall keep relearning. And in this process, do just one thing.

Business Description Pantaloon Retail (India) Ltd. The Company's principal activity is to operate chain retails stores in names of Big Bazaar, Food Bazaar, Central and Pantaloons. The Big Bazaar is the discount store, store, which offers a wide range of products under one roof. The products include apparels and non-apparels such as utensils, sports goods and footwear. The Company also has its presence into gold retailing by launching Gold Bazaar. The Company's Food Bazaar provides a range of food and groce grocery ry produc products ts rangi ranging ng from from fres fresh h fruit fruitss and vege vegetab table les, s, stapl staples es,, FMCG FMCG products and ready-to-cook ready-to-cook products. products. The Central Central offers a chain of stores including books and music stores, global brands in fashion, sports and lifestyle accesso accessories ries,, grocer grocery y store store and restaur restaurants ants.. The Pantalo Pantaloon on retail retail stores stores focus focus largely apparels and accessories.


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“A Analysis on Customer of Big-Bazaar”. Group Vision

Future Group shall deliver Everything, Everywhere, Every time for Every Indian Consumer in the most profitable manner.

Group mission

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We share the vision and belief that our customers and stakeholders shall be serv served ed only only by crea creati ting ng and and exec execut utin ing g futu future re scen scenar ario ioss in the the consumption space leading to economic development.

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We will be the trendsetters in evolving delivery formats, creating retail reality, making consumption affordable for all customer segments – for classes and for masses.

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We shall infuse Indian brands with confidence and renewed ambition.

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We shal shalll be effi efficie cient, nt, costcost- consc consciou iouss and commi committ tted ed to quali quality ty in whatever we do.

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We shall ensure that our positive attitude, sincerity, humility and united determination shall be the driving force to make us successful.

Core Values •

Indian ness: confidence in ourselves.

•

Leadership: to be a leader, both in thought and business.

•

Respe Respect ct & Humi Humility lity:: to respec respectt every every indivi individua duall and be humble in our conduct.


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“A Analysis on Customer of Big-Bazaar”. •

Introspection: leading to purposeful thinking.

•

Openne enness ss:: to be open open and rec recepti eptiv ve to new ideas, knowledge and information.

•

Valuing and Nurturing Relationships: to build long term relationships.

•

Simplicity & Positively: Simplicity and positively in our thought, business and action.

Big Bazaar “Isse sasta aur accha kahin nahi” Shop till you drop! Big Bazaar has democratized shopping in India and is so much more than a hypermarket. Here, you will find over 170,000 products under one roof that cater to every need of a family, making Big Bazaar India’s favorite shopping destination. At Big Bazaar, you will get the best products at the best prices -- this is our guarantee. From apparel to general merchandise like plastics, home furnishings, utensil utensils, s, crocker crockery, y, cutlery, cutlery, spo sports rts goods, goods, car accesso accessorie ries, s, boo books ks and mus music, ic, computer accessories and many, many more. Big Bazaar is the destination where you get products available at prices lower than the MRP, setting a new level of standard in price, convenience and quality. If you are a fashion conscious buyer who wants great clothes at great prices, Big Bazaar is the place to be. Leveraging on the company’s inherent strength of fashion fashion,, Big Bazaar Bazaar has create created d a strong strong value-f value-foror-mone money y proposi propositio tion n for its Babasabpatilfreepptmba.com

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“A Analysis on Customer of Big-Bazaar”. custo custome mers rs.. Th This is highl highlig ights hts the the unique uniquenes nesss of Big Big Bazaa Bazaarr as comp compar ared ed to traditional hypermarkets, which principally revolve around food, groceries and general merchandise. Boasting Boasting of an impres impressive sive array of private private labels, labels, Big Bazaar is continua continually lly stri strivin ving g to provi provide de cust custom omer erss with with a ‘comp ‘comple lete te’’ look. look. So be it men’s men’s wear wear,, women’s wear, kids wear, sportswear or party wear, Big Bazaar fashions has it all! Big Bazaar has clearly emerged as the favorite shopping destination for millions of its its consu consume mers rs,, across across the the count country ry,, it’s it’s succe success ss is a true true test testame ament nt to the emotional bonding it has established with the Indian consumer, on account of its value offerings, asp rational appeal and service levels. We believe Big Bazaar is a true pan-Indian model that can enter into most towns in India and democratize shopping everywhere.

26th January, 2007..., 15th August, 2007… India’s Sabse Sasta Din The acceptance and loyalty that Big Bazaar has garnered over the years, was well evident on 26th January 2006. On the day India celebrates its Republic Day, the company honored the consumer by calling it the ‘Maha Savings Day’. Shoppers at all Big Bazaar and Food Bazaar outlets across the country were offered products at prices never heard before in in the history history of shopping. shopping. The offers were spread across categories from electronics to utensils, from apparel to furniture and food. This event received tremendous response from the regular and an entirely new set of shoppers, which resulted in nearly 2 million people visiting visiting the stores on that day. And most stores were able to post record record sales for a single day. Babasabpatilfreepptmba.com

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Pan India Model

Riding on the consumption boom that the country has been witnessing over the past couple of years, the company further expanded its foray into the value space by adding 10 stores during the year 2005-06, entering new cities like Vishakhapatnam, Pune, Lucknow, Indore, Mangalore and Rajkot. The excellent performance of these new stores, further fortified the mass appeal of Big Bazaar as a true, family-shopping destination. The total number of Big Bazaar outlets as on June 2006 stood at 30 stores and over 1.20 million square feet of retail space.

FASHION FOCUS Big Bazaar continues to be a fashion-led delivery format, with fashion comprising about 40 per cent of its revenues. Fashion got a further fillip through the standardization of the visual merchandise at all existing and new stores. The communication focused on it being the fashion destination of the masses.

Big Bazaar Getting Bigger


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“A Analysis on Customer of Big-Bazaar”. An interesting development has been the increase in the categories and micro merchandising at Big Bazaar. New categories like consumer electronics, furniture, communi communicati cation, on, food food and beverage beverage,, pharmac pharmacies ies,, beauty beauty retail retail,, salons, salons, books, books, stationery and music are being added and Big Bazaar is getting bigger in space. A Big Bazaar store measuring more than 150,000 square feet opened in Bangalore in October 2006. This takes Big Bazaar to the next level.

Private Label Initiatives On the private p rivate label front, the company increased its share share of private private brands brands as a percentage of the total fashion revenues from about 40 per cent in 2004-05 to over 50 per cent in 2005-06. For the year under review, the private label fashion category also witnessed a significant growth over the past year by nearly 120 per cent.

Big Bazaar Bazaar Fashion-Private Fashion-Private Label Brands Big Bazaar has gradually introduced private labels in fashion over the last few years. Every year, new private labels are introduced to increase their share over other brands. Some of the private labels launched include: Ctee

A brand of T-shirts with smart lines and remarks, it is targetted at the young and young-at-heart. It comes in 3 lines-pink for women; green for pre-teens and blue for men.

Knighthood


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“A Analysis on Customer of Big-Bazaar”. It is the men’s formalwear brand with a wide range that includes formal shirts, trousers, suits, blazers and basic men’s accessories like ties and handkerchiefs. DJ&C

India`s cool answer to international labels is positioned for the 20-35 year age group. group. It target targetss both both men men and ladie ladiess and the the range range incl include udess desi designe gnerr denims, denims, casuals, street-wear and campus-wear.

DJ&C Sports

This is a unisex sportswear range for the age group of 20-40 years.

Shatranj

The men’s ethnic wear range consists of kurtas, kurta pyjama sets and heavy sherwani sets.

Shyla

True True to its its tagl tagline ine `what `what wome women n want’ want’,, Shyla Shyla offe offers rs a comple complete te range range of formal/semi-casual line of ladies tops, trousers, skirts, etc.

Srishti

The complete ethnic wear range offering offering a range of traditional designs for ladies, encompasses both salwar kameez sets and mix-n-match/fusion wear.

Pink n Blue

The kids’ brand range created to celebrate the spirit of childhood, has the blue range for boys and pink for girls. There is an infant line available as well. Pink n Blue covers the entire apparel needs of kids right across t-shirts, shirts, jeans, trousers, shorts, dresses and ethnic-wear/occasion-wear. Babasabpatilfreepptmba.com

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FOOD BAZAAR Across Across India, India, food habits vary vary accordin according g to communi community, ty, customs customs and geography. Food Bazaar, through its multiple outlets addresses this. At the same time it offers best quality products at wholesale prices to a wide cross section of the India population. Food Bazaar effectively blends the look, touch and feel of the Indian Indian bazaar bazaar with with the choice choice,, conven convenien ience ce and hygiene hygiene that that mo moder dern n retai retaill provides. provides. The food and grocery division of the company was launched in 2002-03 and has grown to 47 stores nationwide at the end of the current financial year. Most stores are located within Big Bazaar, Central and Pantaloons and act as strong footfall generators. There are separate stand-alone Food Bazaars as well. The business contributed just under 50 per cent of value retailing, and about 20 per cent cent to to the the compa company’s ny’s turnove turnoverr durin during g 20052005-06. 06. Food Bazaar offers a variety of daily consumption items, which include staples, staples, soaps and deterge detergents, nts, oils, cereals and biscuits biscuits.. On the product product category side, side, the primar primary y segreg segregatio ation n is done on the basis basis of staple staples, s, fresh fresh produc produce, e, branded branded foods and home home and personal personal care care products. products.

Affiliated companies (Partner Companies) Pantaloon Industries limited


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“A Analysis on Customer of Big-Bazaar”. Pantaloon Industries Limited was incorporated in 1987 and its shares are listed on the Bombay Stock Exchange. The main activities of PIL are to set up textile units and manufacturing and marketing of fabrics and readymade garments.

Home Solutions Retail India Ltd.

Home Solutions Retail (India) Ltd. (HSRIL) leads the groups foray in the home improvem improvement ent and consume consumerr electro electronics nics retail retailing ing segment segment.. It caters caters to hom homee managem management ent require requirement mentss and product products, s, includin including g furnis furnishing hingss and textile textiles, s, furniture, consumer electronics, home electronics and home services. It operates retail retail form format atss like like Home Home To Town wn,, Furni Furnitur turee Bazaa Bazaar, r, Coll Collect ection ion I, E-Zo E-Zone, ne, Electronics Bazaar and Got It.

Future Capital Holdings Futu Future re Capi Capita tall is the the fina financ ncia iall arm arm of the the grou group p and and is invo involv lved ed in asse assett management (both private equity and real estate funds) with plans to get into other financial services including insurance, credit and other consumer related financial service services. s. It’s It’s associ associate ate compani companies es are Kshiti Kshitijj Investm Investment ent Adviso Advisory ry Co. Ltd., Ltd., Indivision Investment Advisers Ltd., and Ambit Investment Advisory Co. Ltd.

Coverge M retail (India) Ltd ConvergeM Retail (India) Ltd., leads the group’s foray into the communication and IT products segment. It operates formats like M-Port, MBazaar and Gen M. Babasabpatilfreepptmba.com

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“A Analysis on Customer of Big-Bazaar”. Indus League Clothing Ltd. The group owns a majority stake in Indus League Clothing Ltd., one of the leading apparel manufacturers manufacturers and marketers in India. Some of its leading brands include Indigo Nation, Scullers, Urbana, Urban Yoga and Jealous.

Galaxy Entertainment Corporate Ltd. The group owns a stake in Galaxy Entertainment Corporate Ltd. that operates chains like Bowling Company, Sports Bar and Brew Bar.

Joint Ventures Companies Planet Retail Holdings Ltd.

The group is a joint venture partner in Planet Retail Holdings Ltd., which operates sport spo rts, s, life lifest style yle and leis leisure ure reta retail il chain. chain. It also also owns owns the franc franchis hisee ee and distribution distribution rights of brands like Marks & Spencer, Guess, Guess, Debenhams Debenhams and Puma in India. Footmart retail

Footmart Retail is a joint venture with Liberty Shoes and is engaged in the retailing of footwear products in India. GJ Future Fashions

GJ Future Fashions is a joint venture with kid’s apparel manufacturer - Gini & Jony. Capita Land Retail India

The grou group p is a joint joint ventu venture re partn partner er in Capit CapitaL aLand and Reta Retail il India India,, along along with with Singapore-based CapitaLand Limited. The company provides retail management Babasabpatilfreepptmba.com

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“A Analysis on Customer of Big-Bazaar”. services to retail properties owned or managed by various group companies and investment funds. ETAM Future Fashions India Pvt. Ltd.

ETAM Future Fashions India Pvt. Ltd., is a joint venture with French-retailer, ETAM and the group. The company is involved in manufacturing and distribution of women’s fashion and lingerie products.

Big Bazaar store, Hubli Store study

Different levels of the store : Level 1:

DEPARTMENTS WITH THEIR PRODUCTS: -

a) Depot:

1) Gener eneral al book bookss 2) Offi Office ce stat statio iona nary ry 3) Chil Childre dren n stat station ionar ary y 4) Film Film VCD’s CD’s & DVD DVD

b) NBD (New Business Development)


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“A Analysis on Customer of Big-Bazaar”. 1) Watches 2) Fash Fashio ion n Jew Jewel elry ry 3) Sungl nglasses 4) Auto Auto acce access ssor orie iess 5) Car Car aud audio io syst system emss

c) Gold Bazaar:

Navaras Gold Jewelry Jewelry (This is the separate unit not related to Big Bazaar they share profits on percentage percentage basis) basis) d) Mobile Bazaar:

1) All kinds kinds of Hand Hand sets sets ranging from Rs Rs 1000 to !8000 of different different companies 2) Mo Mobil bilee acces accesso sori ries es 3) Codele Codeless ss phones phones & land land line phones phones e) Star Sitara:

1) Cosm osmetics 2) Fragra agranc ncees 3) Herbals 4) Phar Pharma mace ceut utic ical alss f) Shringar :

1) Bangles 2) Jewe Jewelr lry y se sets 3) Bracel celets 4) Hair Hair Acc Acces esso sori ries es 5) Bidies 6) Chins Babasabpatilfreepptmba.com

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Plastics, Utensils, Crockery (PUC) g) Plastics:

1) Buckets 2) Cass asseroles oles 3) Cont ontainer ners 4) Boxes 5) Flasks 6) Bowls 7) Jugs ugs & sippe ippers rs 8) Bottl ottles es & Mug Mugss

h) Utensils:

1) Plate Plates, s, Bow Bowls ls,, Glas Glasse sess 2) Non Non sti stick ck Cookw Cookwar are’ e’ss 3) Kitch itchen en tool toolss 4) Tiffi iffin n Box Boxes es

i) Crockery

1) Croc Crocke kery ry cutl cutler ery y 2) Table Table Mate Materi rial alss / Napki Napkins ns 3) Cass asseroles oles 4) Dinner ner se sets 5) Wine, Wine, Juic Juicee Gla Glass sses es

j) Luggage: Luggage:


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“A Analysis on Customer of Big-Bazaar”. 1) Travel vel ba bags 2) Trolleys 3) Bags: Bags: School Schools, s, Coll Collage age Ladie Ladiess purse purse 4) Suitcase

Level 2

a) Ladies Department:(SKD)

1) Sarees 2) Dres Dresss mat mater eria ials ls 3) Unde Underr garm garmen ents ts 4) Night ightwe wear ar’s ’s 5) West Wester ern n wear wear’s ’s

b) Men’s Department:

1) Form Formal alss (Shir (Shirts ts & Pants Pants)) 2) Casu Casual alss (Shir (Shirts ts & pant pants) s) 3) Party we wears 4) Jean Jeanss T-Sh T-Shir irts ts 5) Others Others Acce Accessor ssories ies (Lung (Lungii Dhoti Dhoti etc) etc) 6) Fabr Fabrics ics (Cut (Cut piece pieces) s) 7) Suit Suitss & Blaz Blazer erss 8) Levi’ Levi’ss Signat Signatur uree garme garments nts


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“A Analysis on Customer of Big-Bazaar”. Level 3

a) Furniture Department:

1) Dinin ining g Table able 2) Bedr Bedroom oom Acce Access ssor orie iess 3) Hall accessories accessories (Sofa (Sofa sets, sets, Chairs, Chairs, Computer Computer table etc) 4) Mattr attres esse sess

b) Footwear Bazaar :

1) Spor Sports ts Shoe Shoess 2) Form Formal al Shoe Shoess 3) Casua asuall Shoes hoes 4) Mens ens Sand Sandal alss 5) ladie adiess Sand Sandal alss 6) Ladi Ladies es Casu Casual alss 7) Ladie adiess Chap Chappe pell 8) Ladie Ladiess fanc fancy y Sle Sleepe epers rs 9) ladi ladies es Spo Sport rtss shoe shoess c) Home Décor:

1) Flowe ower va vase 2) Arti Artific ficial ial Flow Flower erss 3) Reli Religi giou ouss gift giftss 4) Candl andlee sta stand 5) Umbre brellas 6) Phot Photo o Fra Frame mess 7) As Assor sorte ted d col color or Stone Stoness 8) Fram Framee Pain Painti ting ngss 9) Wate Waterr falls falls (art (artif ific icial ial)) Babasabpatilfreepptmba.com

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“A Analysis on Customer of Big-Bazaar”. 10) Birthday Birthday items items

d) Home line:

1) bed sheets, sheets, Pillow Pillowss , bed spread spreadss 2) To Towe wels ls,, Yell Yellow ow dust dust 3) Razai Razai , Carpet Carpets, s, Cush Cushion ion covers covers 4) Chai hair bag bags

e) Toys Dept:

1) Soft toys 2) Ed Educ ucat atio iona nall toy toyss 3) Boar Board d games games,, Action Action figu figure ress 4) Dolls

Kids department f) Boys section:

1) T-Sh T-Shir irts ts,, Trouse Trousers rs,, jeans jeans 2) Cott Cotton on shirt shirts, s, Carg Cargo, o, Codra Codraw w 3) Ethic hic we wears 4) Co ordi ordina nate tess 5) Rain ain cot cotes

g) Girls Section:

1) Ethic hic we wears 2) Co- ordi ordina nate tess 3) Cotto otton n fr frocks ocks Babasabpatilfreepptmba.com

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“A Analysis on Customer of Big-Bazaar”. 4) Wester stern n wear wearss

h) Infants:

1) Jhablas 2) Vests 3) Bibs ibs fe feedin edings gs 4) Bed it items 5) Baba aba suits 6) Frocks

Level 4

a) Beverages:

1) Soft dri drinks nks 2) Miner ineral al wat water er 3) Juices 4) Healt ealth h dri drinks nks 5) Froz Frozen en item itemss

b) Confectionaries:

All kinds of Chocolates & Confectionaries Babasabpatilfreepptmba.com

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c) Fruits & Vegetables:

d) Staples Dept:

1) Dal, Dal, Rice Rice,, Atta Atta,, Rava Rava item itemss 2) Oil’ Oil’s, s, Masa Masala la item itemss 3) Dry fr fruits 4) Spicy icy it items 5) Read eady me meals als 6) Brea Breakf kfas astt cere cereal alss

e) Process Dept:

1) Healt ealth h dri drinks nks 2) Read eady to to ea eat 3) Corn Corn flak flaks, s, Chip Chipss 4) Inst Instan antt mix mixees 5) Soups Soups,, Brea Bread d items items,, pickl picklee 6) Spreads

Non-food Dept f) Home care: 1) Phen Phenyl yl,, Deter Deterge gent ntss 2) Dish Dish wash, wash, Tiss Tissue ue paper papers, s, Scrat Scratch ch Babasabpatilfreepptmba.com

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“A Analysis on Customer of Big-Bazaar”. 3) Shoe Shoe case cases, s, Fre Fresh sh wra wrap, p,

g) Personal care:

1) Soaps Soaps,, tooth tooth past paste, e, Sham Shampoo poo 2) Deodo Deodoran rants ts,, Body Body spry spry 3) Baby Baby food food,, Talc Talcum um pow powde der r 4) Men’s apparel Level 5 Electronic Bazaar:

1) Tele Televi visi sion onss 2) Soun Sound d Sys System tem 3) Refr Refrig iger erat ator orss 4) Wash Washin ing g mac machi hine ness 5) Micr icrowave 6) Rice ice cook cooker erss 7) Juicers 8) Irons Irons,, Mixe Mixers rs & Grind Grinder erss

Awards and recognition National Retail Federation •

Interna Internatio tional nal Retaile Retailerr of the Year - Pantaloo Pantaloon n Retail Retail (India (India)) Ltd. Ltd. The National Retail Federation Federation is the largest largest retail trade association with over 1.4 million member organisations in the US and across the world. Some of


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“A Analysis on Customer of Big-Bazaar”. the past past recip recipie ients nts of this this awar award d inclu include de Metr Metro o AG, AG, Carr Carref efour our,, ItoItoYokado, Zara and Boticario. Retail Asia, Retail Asia Pacific Top 500 Awards •

Interna Internatio tional nal Retaile Retailerr of the Year - Pantaloo Pantaloon n Retail Retail (India (India)) Ltd. Ltd. The National Retail Federation Federation is the largest largest retail trade association with over 1.4 million member organisations in the US and across the world. Some of the participants of this award include Metro AG, Carrefour, Ito-Yokado, Zara and Boticario.

Awards and Recognition 2008 

The Reid & Taylor Awards For Retail Excellence 2008



Retail Leadership Award: Kishore Biyani



Retail Best Employer of the Year: Future Group



Retail Retailer er of The Year: Year: Home Home Product Productss and Office Office Improve Improvemen ments: ts: HomeTown

The Reid & Taylor Awards for Retail Excellence are an important feature of the Asia Retail Congress - Asia’s single most important global platform to promote world-class retail practices - and are aimed at honouring the best, in Asian Retail scenario. India played host to Asia Retail Congress 2008. 2007 Images Retail Awards 

Most Admired Retail Face of the Year: Kishore Biyani



Most admired retailer of the year: Large format, multi product store: Big Bazaar



Most admired retailer of the year: Food and Grocery: Food Bazaar


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Most ost admi admire red d reta retail iler er of the the year year:: Home Home & offi office ce impr improv ovem emen ent: t:

HomeTown 

Most admired Retail Company of the year: Pantaloon Retail (India) Ltd. 

Images Retail Forum followed strict international benchmarks in deciding the top honours for Images Retail Awards ’07, with IRIS as knowledge partner and global global consulting consulting firm firm AT Kearney Kearney as the Process Process Approver. Approver.

National Retail Federation Awards

ssInternational Retailer for the Year 2007 – Pantaloon Retail (India) Ltd The National Retail Federation is the world’s largest retail trade association with over 1.4 million members in the US and across the world. Some of the past winners of the award include Metro AG (Germany), Carrefour (France), Zara (Spain), Boticario (Brazil) and Ito Yokado (Japan). The award was presented at the Retail’s Big Show held in January 2007 in New York. World Retail Congress Awards

Emerging Market Retailer of the Year 2007 – Pantaloon Retail (India) Ltd The inaugural World Retail Congress held in Barcelona, Spain in March 2007 attracted over one thousand retail professionals from over sixty countries. The awards were decided by a multinational Grand Jury. Winners in other categories included Inditex, Mall of Emirates, Marks & Spencer and IKEA. Hewitt Best Employers 2007

Best Employers in India (Rank 14th) – Pantaloon Retail (India) Ltd Babasabpatilfreepptmba.com

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“A Analysis on Customer of Big-Bazaar”. Leading human resources consultancy, Hewitt Associates conducts an annual survey of the best employers in India, as part of its global initiative. It is based on CEO interv interview, iew, People People Practi Practices ces Inventor Inventory y and Emp Employ loyee ee Opinion Opinion Surveys Surveys.. Pantaloon Retail became the only retailer to feature among the twenty-five best employers in India.

PC World Indian Website Awards

Best Indian Website In The Shopping Category - Futurebazaar.comPC World, a leading leading consume consumerr technol technology ogy magazin magazinee select selected ed the best best Indian Indian websit websites es in variou variouss categ categori ories es based based on use use of techn technol ology ogy for deli deliver vering ing solu soluti tions ons,, informa informatio tion n being being present presented ed in an intuit intuitive ive and concise concise manner manner and overal overalll experience aided by design. Reader’s Digest Trusted Brands Platinum Awards

Trusted Brands Platinum Award (Supermarket Category) – Big Bazaar The Reader’s Digest awards are based on surveys done among consumers by indepe independe ndent nt rese researc arch h agen agency, cy, Niel Nielse sen n Media Media Rese Researc arch. h. Th This is is the secon second d consecutive time Big Bazaar has won this award.

2006 Retail Asia Pacific Top 500 Awards

Asia As ia Paci Pacifi ficc Best Best of the the Best Best Reta Retail iler erss – Pant Pantal aloo oon n Reta Retail il (Ind (India ia)) Ltd Ltd Best Retailer in India – Pantaloon Retail (India) Ltd


Page 42

“A Analysis on Customer of Big-Bazaar”. The Retail Asia publication in association with EuroMonitor and KPMG honours the best retailers in 14 countries across the Asia Pacific region. The awards were presented presented in Singapore Singapore in October October,, 2006. Asiamoney Awards

Best Managed Company in India (Mid-cap) – Pantaloon retail (India) Ltd. The Asiamoney publication conducts a poll among fund manages and investors and does a quantitative analysis of financial performance to select best managed companies in Asian countries.

Ernst & Young Entrepreneur of the Year Award

Ernst & Young Entrepreneur of the Year (Services) – Kishore Biyani Considered to be one of the most prestigious business awards in India, a jury compris comprising ing leading leading names names in Indian Indian bus busine iness ss select selected ed the winners winners based on courage, creativity, passion, endurance and vision. CNBC Indian Business Leaders Awards

The First Generation Entrepreneur of the Year – Kishore Biyani Organized by CNBC-TV18, the twelve awardees in various categories are decided by a high profile jury, along with research partners - The University University of Chicago Chicago Graduate School of Business, Development Dimensions International (DDI) and AC Neilson ORG MARG. Lakshmipat Singhania – IIM Lucknow National Leadership Awards

Young Business Leader – Kishore Biyani Babasabpatilfreepptmba.com

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“A Analysis on Customer of Big-Bazaar”. The award recognizes and honors individuals who have contributed consistently to the betterment of our country through their pursuit of excellence. The awards were presented in New Delhi by the Prime Minister Dr. Manmohan Singh in December, 2006.

Images Retail Awards 

Best Value Retail Store – Big Bazaar



Best Retail Destination – Big Bazaar



Best Food & Grocery Store – Food Bazaar



Retail Face of the Year – Kishore Biyani

The Im Imag ages es Reta Retail il Awar Awards ds are are deci decided ded throu through gh a nati nationw onwide ide consu consume merr & industry poll and nominations followed by performance assessment by team of analysts and jury. Readers’ Digest Awards Platinum Trusted Brand Award - Big Bazaar The Reader’s Digest awards are based on surveys done among consumers by independent research agency, Nielsen Media Research. CNBC Awaaz Consumer Awards

Most Preferred Large Food & Grocery Supermarket – Big Bazaar Babasabpatilfreepptmba.com

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“A Analysis on Customer of Big-Bazaar”. Conducted in association with AC Nielsen-ORG Marg across 21 major cities, nearly 10,000 consumers were asked to choose their most preferred brands. Reid & Taylor Awards for Retail Excellence Retail Entrepreneur of the Year – Kishore Biyani

Images Retail Awards 2006 •

Mr. Kishore Biyani – Retail Face of the year

•

Big Bazaar – Best Value Retail Store

•

Big Bazaar – Best Retail Destination

•

Food Bazaar – Best Food and Grocery Store

Readers Digest Platinum Trusted Brand Award •

Big Bazaar - Earning a trusted Place in the everyday lives of consumers

CNBC Awaaz Consumer Awards •

Big Bazaar: Most preferred store

Retail Asia Publishing

PRIL – Numero Uno Retail Organisation of India

2005 Readers Digest and Awaaz consumer Award


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Big Bazaar - Most preferred, large, Food and Grocery store

Readers Digest Platinum Trusted Brand Award •

Big Bazaar - Earning a trusted Place in the everyday lives of consumers

Images Retail Awards 2005 •

PRIL – Most admired retailer of the year

•

Food Bazaar - Retailer of the year (food and grocery)

•

Big Bazaar – Retailer of the year (value retailing)

•

Central – Retail launch of the year

Business Today selected PRIL among: •

Top 20 companies in India to watch in 2005

•

India’s most investor-friendly companies in the top 75

•

India’s biggest wealth creators in the top 100

2004 Images Retail Awards 2004 •

PRIL – Most admired retailer of the year

•

Food Bazaar - Retailer of the year (food and grocery)

•

Big Bazaar – Retailer of the year (value retailing)


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Central – Retail launch of the year

Reid & Taylor and DLF Awards •

PRIL – Retailer of the year

2003 Indian Express Award

PRIL- Marketing excellence and excellence in brand building

Organizational Structure (Zonal) President

Vice President


Page 47


Marketing

HR Head

Category Head Finance Head Operation Head HEAD

Marketing manager Finance manager HR manager

service manager

Organization Structure of the store


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“A Analysis on Customer of Big-Bazaar”. ss

Departmental Managers:

There are 21 departments in this store like Electronic dept, Depot dept, NBD dept, Mobile Mob ile Bazaar Bazaar Dept, Star Star sitar sitar Dept, Dept, PUC Dept, Ladies Dept, Men’s Men’s Dept, Dept, Furniture

Departmental Managers: Departmental Managers:

There are 2 departments and 8 assistant department managers in this store like Electronic dept, Depot dept, NBD dept, Mobile Bazaar Dept, Star sitar Dept, PUC Dept, Ladies Dept, Men’s Dept, Furniture Dept, Footwear Dept, Home Décor Babasabpatilfreepptmba.com

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“A Analysis on Customer of Big-Bazaar”. Dept. Each department will be assigned with targets which has to be achieved within the assigned period that may be of Daily, Weekly, monthly and yearly. Each department has a department Manager & Assist DM. Their job is concerned mainly with sales. They look after customer’s orders delivery post sale service if any etc . All Dept managers ADM, Team members work under coordination & cooperation.

Administration:

Stor Storee admi admini nist stra rati tion on come comess unde underr Stor Storee Mana Manage gerr its its func functi tion onss are are stor storee maintenance, House Keeping, Security etc.

Information Technology:

This department is responsible for the maintenance of the systems of the stores. All billing machines their functioning networking with the master machine etc. If there is any problem with the machine then this department comes into function. Cashing Dept:

This department is responsible for the collection of sales amount ie cash sales, Credit sales, etc under this department all billing machines of the stores comes. The sale saless amou amount nt colle collecte cted d throug throughou houtt the the day by the the cashi cashier er’s ’s has to be submitted to this department.

Marketing Executive:


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“A Analysis on Customer of Big-Bazaar”. This dept is responsible for the marketing of the store in different different media like Television, Newspaper, and Holdings etc. the authorized person has to visit different companies and has to look after for tie-ups etc.

Visual Merchandise:

This department is responsible for the product arrangement at the store with respect to their nature. The basic function of this dept is it divides the store into some departments based on the nature of the product and within the department it decides how the products should be arranged by keeping in mind the customer should not suffer. HR Execu Ex ecutiv tivee:

Human Resource executive mainly look after employees mainly their problems. This department performs the functions like Recruitment, Selection, Training and development.

CSD (Customer Service Desk): This is the separate unit, which is mainly focuses on customer service like if the custo custome merr find find diffi difficul culty ty in findi finding ng any prod product uct,, Cust Custom omer er comp compla laint intss any any replacement, Customer assistance etc.

Cities where stores are located Babasabpatilfreepptmba.com

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“A Analysis on Customer of Big-Bazaar”. Agra ,Ahmedabad ,Allahabad ,Ambala Ambala,,Asansol Asansol,, Bangalore Bangalore,, Bhubaneswar , Chennai,, Coimbatore Chennai Coimbatore,, Palakkad Palakkad,, Kolkata Kolkata,, Delhi Delhi,, Durgapur , Ghaziabad Ghaziabad,, Gurgaon Gurgaon,, Hyderabad,, Indore Hyderabad Indore,, Hubl Hubli, i, Lucknow Lucknow,, Kanpur , Mangalore Mangalore,, Mumbai Mumbai,, Nagpur , Nasik , Panipat Panipat,, Pune Pune,, Rajkot Rajkot,, Surat Surat,, Thane Thane,, Thiruvananthapuram Thiruvananthapuram,Udupi, ,Udupi, Vishakhapatnam

PLANS OF KEY PLAYERS IN INDIA • Pantaloon Retail: Expansion into all possible formats of retail across categories and segments. Approximately 30 million sq.ft by FY10. Turnover expected to touch Rs.30,000 crore ($6.67 billion) by FY10-11. • Reliance Retail: About Rs.30,000 crore ($6.67 billion) investment to set up

multiple retail formats with expected sales of Rs.90,000 crore ($20 billion)-plus by 2009-10. 2009-10. Babasabpatilfreepptmba.com

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“A Analysis on Customer of Big-Bazaar”. • RPG: Planning IPO, 450-plus MusicWorld stores and 50-plus Spencer's Hypers

covering 4 million sq.ft area by 2010. • Lifestyle: Rs.450 crore ($90 million) investment in next five years to expand on

Max Hypermarkets and value retail stores, Home and Lifestyle Centres. • K Raheja Corp.: Operates Shoppers' Stop, Crossword, Inorbit Mall, Home Stop

and Hypercity. To open 55 hypermarkets across India by 2015. million)-plus estimated sales by • Subhiksha: Subhiksha: 750 stores and Rs.650 crore ($145 million)-plus March 2007. • Piramyd Retail: 1.75 million sq.ft of retail space and 150 stores in next five

years. • Trent Ltd.: To open 27 more stores across its retail formats, adding one million

sq.ft of space in the next 12 DLF malls. • Trinethra: Trinethra: Recently acquired by the AV Birla Group, Trinethra (with two

formats – Trinethra and Fabmall) plans 220 stores with a projected turnover of over Rs.300 crore ($667 million) this fiscal. • Vishal Group: Plans include an IPO and investment close to Rs.1,250 crore

($278 million) by 2010, targetting 220 outlets, taking its cumulative retail space to five million sq.ft and sales turnover to Rs.5,000 crore ($1 billion). • Bharti Retail: With back-end tie- up with Wal-Mart, Bharti is pumping in

Rs.31,500 crore (US$ 7 billion) in creating a nationwide retail network, including 100 hypermalls and several hundred small supermarkets

Board members Babasabpatilfreepptmba.com

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“A Analysis on Customer of Big-Bazaar”. Mr. Kishore Biyani, Managing Director

Kish Kishor oree Biya Biyani ni is the the Chie Chieff Ex Exec ecuti utive ve Offic Officer er of Futu Future re Group Group and Managing Managing Director, Director, Pantaloon Retail India Ltd. He started started off his entrepreneuria entrepreneuriall career with manufacturing and distribution of branded men’s wear products. In 1987, Kishore Biyani led the group’s foray into modern retail with the opening up of the first department store Pantaloons in Kolkata. In 2001, he created and evolved evolved a pan-Ind pan-Indian, ian, class-les class-lesss mod model el – Big Bazaar Bazaar,, a hyperma hypermarke rkett chain, chain, followed by ‘Food Bazaar’, a supermarket chain, which blended the look, touch and feel of Indian bazaars with western western hygiene. This was followed followed by Central, Central, a first of its kind seamless mall located in the heart of major India

Mr. Gopikishan Biyani, Wholetime Director

Gopikishan Biyani, is a commerce graduate and has more than twenty years of experience in the textile business.

Mr. Rakesh Biyani, Wholetime Director

Rake Rakesh sh Biyan Biyani, i, is a comm commer erce ce gradu graduate ate and has been been active actively ly invol involve ved d in category category manage management ment;; retail retail stores stores operati operations, ons, IT and export exports. s. He has been been instrumental in the implementation of the various new retail formats.

Mr. Ved Prakash Arya, Director


Page 54

“A Analysis on Customer of Big-Bazaar”. Ved Prakash Arya, is an engineer by training and is a graduate of the Indian Institute of Management, Ahmedabad. Prior to joining Pantaloon Retail, he was the CEO of Globus.

Mr. Shailesh Haribhakti, Independent Director

Shri Shailesh Haribhakti, is a Chartered Accountant, Cost Accountant, and a Certified Internal Auditor. He is the Deputy Managing Partner of Haribhakti & Co., Chartered Accountants and past president president of Indian merchant Chambers. Chambers. He is on the the Boar Board d of seve severa rall Publ Public ic Limi Limite ted d Comp Compan anie ies, s, incl includ udin ing g Indi Indian an Petrochemicals Corporation Ltd., Ambuja Cement Eastern Ltd. etc. He is on the Board of Company since June 1, 1999.

Mr. S Doreswamy, Independent Director

S. Doreswamy, is a former Chairman and Managing Director of Central Bank of India and serves on the board of DSP Merrill Lynch Trustee Co and Ceat Limited among others. Dr. D O Koshy, Independent Director

D. O. Koshy, holds a doctorate from IIT, Delhi and is the Director of National Institute of Design (NID), Ahmedabad. He has over 24 years of rich experience in the textiles and garment industry and was instrumental in the setting up of NIFT cent centre ress in Delh Delhi, i, Chenn hennai ai and and Bang Bangal alor ore. e. He is a reno renown wned ed cons consul ulta tant nt specializing in international marketing and apparel retail management.

Ms. Anju Poddar, Independent Director


Page 55

“A Analysis on Customer of Big-Bazaar”. Anju Poddar, holds a Bachelor of Engineering from University of Oklahoma and is a Director, NIFT, Hyderabad chapter. She also serves on the board of Maharishi Commerce Ltd and Samay Books Ltd, among others.

Ms. Bala Deshpande, Additional Director

Bala Deshpande, is Non-Executive Director, ICICI Venture Funds and also serves on the boards of Deccan Aviation, Nagarjuna Construction, Welspun India and Shoppers’ Stop Ltd, among others. Mr. Anil Harish, Independent Director

Anil Harish, is the partner of DM Harish & Co. Associates & Solicitors and an LLM from University of Miami. He also serves on the board of Mahindra Gesco, Unitech, IndusInd Bank and Hinduja TMT, among others.


Page 56


SECTION B


Page 57


Introduction to the topic As we are now in the era of booming retailing lot of organization are entering into the retail market. In India Future Group Pantaloon company is one of the greatest retailing companies with its retail format called Big Bazaar. In my analys ysis is on summ summer er Inpl Inplant ant proj project ect I’m I’m doing doing live live proj project ect,, on a “A anal customer of Big-Bazaar at Hubli”. ( to improve customer walk-in at big

bazaar) And And also to know know what are are the factors factors which customers customers think before before visiting Big Bazaar.

Need for the study Big Bazaar has newly established its Hubli store on last 29 th July 2007. The Big Bazaa Bazaarr has done done analy analyzin zing g of proje project ctss to kno know w the the cons consume umerr expec expectat tation ion,, consumer satisfaction level and now the Big Bazaar has gained good grip on the Hubli market, but still want to increase the walk-in in Big Bazaar. So the main need for the study is to know how to increase the walk-in Big Bazaar.

Topic for the study customer of of Big-Bazaar,at Hubli” . “A Analysis on customer

objectives 

To understand the factors which influence customers to visit Big- Bazaar Hubli,



To study the present promotion activities of Big-Bazaar Hubli



To understand the customer opinion about product, services, and prices



To evaluate customer walk-in at Big-Bazaar



To know the customers expectation towards Big-Bazaar Hubli,


Page 58


To ascertain the satisfaction level of customers of Big-Bazaar Hubli,

Research methodology Type of research

The research will be Descriptive Research. Data collection methods

1) Primary data The primary or the first hand data was collected with the help of handing out the questionnaire to the customers, to know “Analysis on customer of BigBazaar at hubli”.

2) Secondary data The major source of secondary or supporting data was internet, and company profile of Big Bazaar as whole. And Big Bazaar library library and the books and journals, journals, are the source of of information. information. Survey method

The related related data data or informa informatio tion n was obtaine obtained d by person personal al admini administr strati ation on of questionnaire, Sample size

A sample size of 100 Sampling Frame

The customers of Hubli


Page 59

“A Analysis on Customer of Big-Bazaar”. Sampling unit

Individual customers of Big Bazaar Hubli Sampling method

The method for survey will be, non-probabilistic convenience sampling method


Page 60


Benefits to me –

The project helped me to have an insight of the customer perception towards Big Bazaar Hubli, Hubli, the concept of customer thinking process process towards towards shopping. What is the expectati expectation on of consume consumerr towards towards Big Bazaar Bazaar Hubli. Hubli. And what are the different offers executed by Big Bazaar during my SIP project. And it was more about live project and, I was able to understand different aspects with regards Big Bazaar Hubli.

Benefits the company –

With the help of this report company would be able to find the challenges ahead, because the study study is based on the survey survey conducted with with the help of questionnaire questionnaire which was consisted of the questions related to the consumer of Big Bazaar Hubli, and and thro throug ugh h this this repo report rt the the Big Big Baza Bazaar ar can can mo more re focu focuss on the the cust custom omer er expectation towards increase the walk-in, at Big Bazaar Hubli.


Page 61


Analysis with the Secondary data With the data collected from the secondary source we can clearly interoperate that the costumer will prefer to visit Big Bazaar more during offer period. In a time frame of two month there were totally three different offers were executed. And the response was good. During the weekends, Sunday and Saturday and also during Wednesday the customer walk-in, is normally high, when we compare to normally day’s.

Analysis and Interpretation Interpretation 1) Do you you know big bazaar?

Freq Freque uenc ncy y Valid

Yes

100

Perc Percen entt 100.0


Vali Valid d Perc Percen entt

Cumulative Percent

100.0

100.0

Page 62


Analysis From the survey we can come to know that 100% respondents are known the Big Bazaar in Hubli City. Interpretation The study shows that the Big bazaar known by all the 100 respondents Where we have done survey in Hubli.

1. Where do you generally prefer to shop?     

Big bazaar Vishal Birla more Kirana shops Other specify………………………


Page 63


Shopping Preference

Big Bazaar Vishal Mega Mart Birla More Kirana Shops Total

Frequency

Percent

Cumulative Percent

75 6 9 10 100

75.0 6.0 9.0 10.0 100.0

75.0 81.0 90.0 100.0


Page 64


Shopping Preference 80

60

40

y c n e u q e r F

20

0 Big Bazaar

Vishal Mega Mart

Birla More

Kirana Shops

Shopping Preference

Interpretation •

75% of people generally like shopping at Big Bazar

•

6% of people generally like shopping at Vishal Mega Mart

•

9% of people generally like shopping at Birla More

•

10% of people generally like shopping at Kirana stores

From the above we can make it out that more than half that is 75% of customers prefer visiting Big Bazar for shopping than comparing to other outlets.

2. Why do you prefer to shop there? (Tick the related options)


Page 65

“A Analysis on Customer of Big-Bazaar”. Big bazaar

Vishal

Pick & pay

More

Kirana shops

1. Bulk purchase 2. Location 3. Offers 4. Quality 5. Service


Page 66

Others

“A Analysis on Customer of Big-Bazaar”. Bulk Purchase Frequency

Percent

Cumulative Pe Percent

Big Bazaar

45

45.0

45.0

Vishal Mega Mart

13

13.0

58.0

Pick & Pay

10

10.0

68.0

Birla More

9

9.0

77.0

Kirana Shops

23

23.0

100.0

Total

100

100.0

Bulk Bulk Purchase 50

40

30

20

y c n e u q e r F

10

0 Big Bazaar

Pick & Pay

Vishal Mega Mart

Kirana Shops Birla More

Bulk Purchase

Interpretation •

45% visit Big bazaar for bulk puchase

•

13% visit Vishal for bulk purchase

•

10% visit Pick & Pay for bulk purchase


Page 67


9% visit Birla More for bulk purchase

•

23% visit Kirana shops for bulk purchase.

From the above we can make it out that more than half that is 45%of customers prefer visiting visiting Big Bazaar Bazaar for bulk purchasing purchasing compared compared to to other outlets outlets..

Location Big Bazaar Vishal Mega Mart

Frequency 51 3

Percent 51.0 3.0

Cumulative Percent 51.0 54.0

Pick & Pay Birla More Kirana Shops Total

8 12 26 100

8.0 12.0 26.0 100.0

62.0 74.0 100.0

Location 60

50

40

30

20

y c n e u 10 q e r F 0

Big Bazaar

Pick & Pay Vishal Vishal Mega Mart

Kirana Shops Birla Birla More

Location

Interpretation

•

51% customers preferred Big bazaar as convenient location for shopping

•

3% customers preferred vishal as convenient location for shopping

•

8% customers preferred Pick & Pay convenient location for shopping

•

12% customers preferred Birla More as convenient location for shopping


Page 68


26% customers preferred Kirana Shops as convenient location for shopping.

More than 50% of customers preferred Big Bazaar as a preferable location for shopping compared to other retail outlets.


Page 69

“A Analysis on Customer of Big-Bazaar”. Offers Frequency

Percent

Cumulative Percent

Big Bazaar

63

63.0

63.0

Vishal Mega Mart

7

7.0

70.0

Pick & Pay

5

5.0

75.0

Birla More

5

5.0

80.0

Kirana Shops

20

20.0

100.0

Total

100

100.0

Offers 70 60 50 40 30

y c n e u q e r F

20 10 0 Big Bazaar Vishal Vish al Mega Mart Mart

Pick & Pay


Offers

Interpretation •

63% of customers preferred the offers of BIG BAZAAR for shopping.

•

7% of customers preferred offers of vishal for shopping

•

5% of customers preferred offers of Pick & Pay for shopping


Page 70


5% of customers preferred offers of Birla More for shopping

•

20% of customers preferred offers of kirana for shopping.

Most of the customers felt that the offers provided by BIG BAZAAR are good than compared to the other retail outlet.


Page 71

“A Analysis on Customer of Big-Bazaar”. Quality Frequency 68 16 6 10 100

Big Bazaar Vishal Mega Mart Birla More Kirana Shops Total

Percent 68.0 16.0 6.0 10.0 100.0

Cumulative Percent 68.0 84.0 90.0 100.0

Quality 80

60

40

y c n e u q e r F

20

0 Big Bazaar

Vishal Mega Mart

Birla More

Kirana Shops

Quality

Interpretation •

68% of customers found good quality products in Big bazaar

•

16% of customers found good quality products in vishal

•

6% of customers found good quality products in Pick & Pay

•

20% of customers found good good quality products in kirana .

Customers find good quality products at big bazaar than the other retail outlets.


Page 72


Service Big Bazaar

Frequency 65

Vishal Mega Mart

16

Percent 65 .0 16.0

Pick & Pay Birla More Kirana Shops Total

3 6 10 100

3.0 6.0 10.0 100.0

Cumulative Percent 65.0

84.0 90.0 100.0

81.0

Service 70 60 50 40 30

y c n e u q e r F

20 10 0 Big Bazaar Vishal Vish al Mega Mart Mart

Pick & Pay


Service

Interpretation •

65% of customers found good service provided by Big bazaar

•

16% of customers found good service provided by vishal

•

3% of customers found good service provided by Pick & Pay

•

6% of of customers found good service provided by Birla more more


Page 73


.10% of customers found good service provided by Kirana shops.

Most of the customers found the service provided by Big Bazaar is good than compared to others.

4. Factors influence the customer to visit Big Bazaar. Cumulative Factors

Frequency

Per ce nt

Valid Percent

Percent

Attracted by adds

23

23

23

23

Word of mouth.

31

31

31

54

Because of family force

1

1

1

55

Shopping experience

7

7

7

62

21

21

21

83

Offers

9

9

9

92

Low price

3

3

3

95

Bulk purchase

5

5

5

100

100

100

100

All product in one roof

Total


Page 74


Factors Factor s that that influence influence the customer to visit vis it Big Bazaar. Bazaar. Bulk purchase 5% Low price 3% Attracted Attract ed by adds

Offers

23%

9% All product in one r 21%

Word of mouth.

Shopping experiance

31%

7% Because of family fo 1%

Inference:

The chart shows factors influence the customer to visit Big Bazaar. Out 100 respondents 31% of customers visiting because of offers, 23% because of attracted by ads, 21% are visiting because of all products are available in one roof. It means most influencing factors are offers, advertisements, and all products available in one place.


Page 75

“A Analysis on Customer of Big-Bazaar”. 5) which are the advertisement media you come across

Frequencies

which are the advertisement media you come across

Statistics

N

Valid Missing

100 0


Page 76



Perc Percen entt


Cumulative Percent

print media

26

26.0

26.0

26.0

telivision

66

66.0

66.0

92.0

internet

4

4.0

4.0

96.0

others

4

4.0

4.0

100.0

100

100.0

100.0

Total

Analysis

Out of 100 respondents respondents 26% people have come across across the print media adds, 66% people have come across TV adds,4% people have come across by internet media,4% people by others media.

Interpretation By our survey most of the people means 66% have come across television media which ads come from TV.


Page 77


6) which are the advertisment you come across

Frequencies

which are the advertisment you come across


Page 78

“A Analysis on Customer of Big-Bazaar”. Statistics

N

Valid Missing

100 0


telivision ads

Perc Percen entt


Cumulative Percent

72

72.0

72.0

72.0

hordings,bordings&pai ntings

4

4.0

4.0

76.0

standees & drop downs

6

6.0

6.0

82.0

12

12.0

12.0

94.0

6

6.0

6.0

100.0

100

100.0

100.0

leaflets&pamplets others Total

others leaflets&pamplets

standees & drop down hordings,bordings&pa

telivision ads

Analysis Out of 100 respondents 72% people have come across the TV ads,4% people have come across hordings, bordings & paintings,6% people have come across standees & drop downs, 12% people have come across leaflets & pamplets, 6% people have come across other advertisement.

Interpretation


Page 79

“A Analysis on Customer of Big-Bazaar”. From the survey it is completely clear that television ads are more important than other advertisements. 8) what is your opinion about bb?

Frequencies

what is your opinion about bb?

Statistics

N

Valid

100

Missing

0


Perc Percen entt


Cumulative Percent

good

80

80.0

80.0

80.0

average

20

20.0

20.0

100.0

100

100.0

100.0

Total

100

80

60

40

20

0 good

average

Analysis


Page 80

“A Analysis on Customer of Big-Bazaar”. Out of 100 respondents 80% people has given opinion as good about the Big bazaar.other 20% people has given given their opinion as average. average.

Interpretation From the survey it is clear that 80% people are having good opinion about big bazaar,


Page 81

“A Analysis on Customer of Big-Bazaar”. 10) what do you feel by watching bb advertisment

Frequencies

what do you feel by watching bb advertisment

Statistics

N

Valid Missing

100 0


Very info

Perc Percen entt


Cumulative Percent

8

8.0

8.0

8.0

Gives grtr prdt info

16

16.0

16.0

24.0

Helps in indenti bb as diff

20

20.0

20.0

44.0

Hg influe to visit bb and pur

48

48.0

48.0

92.0

Gvs grtr awr abt of bb & pur

8

8.0

8.0

100.0

100

100.0

100.0

Total

gvs grtr awr abt of 8.0%

very info 8.0%

gives grtr prdt info 16.0%

hg influe to visit b 48.0%

helps in indenti bb 20.0%


Page 82

“A Analysis on Customer of Big-Bazaar”. Analysis Out of 100 respondents 8% people felt that ads are very informative, 16% people felt that it gives gives greater product information,20% information,20% people said that in identification of big bazaar as differently,48% people said that it is highly influenced to visit big bazaar and purchasing, 8% people said that it gives greater awareness about big bazaar. Interpretation By the survey it is clear that maximum people felt that advertisements are helpful to know about big baza12) According to you which media will be help full for getting information about bb?

Frequencies

According to you which media will be help full for getting information about bb?

Statistics

N

Valid

100

Missing

0


Perc Percen entt


Cumulative Percent

tv advertisment

66

66.0

66.0

66.0

hoardings

12

12.0

12.0

78.0

6

6.0

6.0

84.0

pamplets

14

14.0

14.0

98.0

wallpaints

2

2.0

2.0

100.0

100

100.0

100.0

road shows

Total


Page 83


Analysis Out of 100 respondents 66% people are getting information about big bazaar by TV ads,12% are getting by hoardings,6% people are getting by road shows, 14% are getting by pamphlets,2% are getting by wall paints

Interpretation From the survey we can come to know that TV ads are more effective than other medias, people are getting more information about big bazaar by it only ar and it is highly influenced to purchasing products there


Page 84


11. Customer satisfaction.

Frequency

P e r c e nt

Valid

Cumulative

Percent

Percent

Excellent

19

19

19

19

Good

77

77

77

96

4

4

4

100

100

100

100

Very poor Total

Inference:

The The char chartt show showss that that 77% 77% of cust custom omer er sati satisf sfact actio ion n is good good,, 19% 19% of cust custom omer er satisf satisfact action ion is excel excellen lent, t, 4% is satisf satisfact action ion is very very poo poor. r. The averag averagee custo customer mer satisfaction to words Big Bazaar Belgaum is good.


Page 85


3. Plans made by the customer before visiting big Bazaar.

Plans

Frequency

P e r c e nt

Valid

Cumulative

Percent

Percent

To purchase

40

40

40

40

Just to visit

29

29

29

69

To know about the new offer.

5

5

5

74

To know the new product

4

4

4

78

22

22

22

100

100

100

100

If good offers found then to purchase Total

Plans made by customer before coming Big Bazaar .

If good off ers found 22% To purchase To know know the new new prod

40%

4% To know know about the ne 5%

Just to visit 29%

Inference:


Page 86

“A Analysis on Customer of Big-Bazaar”. From the above graph it is clear that plans made by the customer before coming big bazaar. Out of 100 respondents 22% of them come to purchase, 29% just to visit, 40% to know about the new offers, 4% is to know the new products, 22% is to if good offers found then to purchase. It means that most the customer will visit to know the new offers.

9. Customer normally purchasing sections. a. FMCG

FMCG

Frequency

Pe rc ent

Valid

Cumulative

Percent

Percent

Yes

29

29

29

29

No

71

71

71

100

100

100

100

Total

FMCG sections normally purchase. Yes 29%

No 71%


Page 87


Inference:

Out of 100 respondents 29% of customer normally purchase F ast moving consumer goods.

b. Food ood items.

Cumulative Food items

Frequency

Pe r ce nt

Valid Percent

Percent

Yes

48

48

48

48

No

52

52

52

100

100

100

100

Total


Page 88


Food sections you normally purchase

Yes 48% No 52%

Inference:

Out of 100 respondents 48% of customer normally purchases food items.

c.

Apparels

. Apparels

Yes

Frequency

Percent

52


Valid Pe Percent

52

Cumulative Pe Percent

52

52

Page 89


No Total

48

48

48

100

100

100

100

Appearels Appearels sections sections normally ormally purcha purchaset set No 48%

Yes 52%

Inference:

Out of 100 respondent 52% of customer normally purchase from apparels.


Page 90


d. Elec Electr tron onic icss.

Electronics

Frequency

P e r c e nt

Valid Percent

Cumulative Percent

Yes

14

14

14

14

No

86

86

86

100

100

100

100

Total

Eletronic Eletr onic sections sect ions normally purchase

Yes 14%

No 86%

Inference:Out of 100 respondent 14% of customer purchase p urchase electronics items. Table 6 Frequency of the Respondents visiting “Big Bazaar” store. store.


Page 91

“A Analysis on Customer of Big-Bazaar”. Frequency of Visit

Number of Respondents

Percentage

Once in a week

51

51%

Twice in a week

10

10%

Once in fortnight

27

27%

Once in a month

10

10%

OCCASIONALLY

2

2%

TOTAL

100

100%

Analysis and Interpretation: About

51% of the respondents would like to visit the

store once in a week; this day will be mostly weekend’s .i.e. Saturdays and Sundays. Very 10% respondents would like to visit twice in a week and once in a month. About

27% of the respondents would find it ideal to visit once in a fortnight, which is second highest frequency of visiting the stores. And at last only

2% of the respondents would

like to visit occasionally as most of them do not want to miss the experience of shopping or due to need that arise a rise for the products. Chart showing the Frequency of Respondents visiting Big Bazaar stores


Page 92


Once in a Week Twice in a week Once in fortnight 10%

Once in a month

2%

Occasionally

Table 6 51%

27%

10%

ANALYSIS AND INTERPRETATION Table 1 Respondents interviewed

GENDER

Number

of Percentage (%)

Respondents MALE

57

57%

FEMALE

43

43%

TOTAL

100

100%


Page 93

“A Analysis on Customer of Big-Bazaar”. Analysis: The survey consists of

57%

of male respondents and

43% of female

respondents. Given the gender distribution for the study the male respondents are more than the female respondents.

Chart showing the distribution of gender:

T a b le n o

60 50 40 MALE

N o . o f r e sp sp o n d 3 0

FEMAL

20 10 0 M A LE

FE M A LE

Gend

Table 3 Age wise distribution of the respondents.

Age

Number Respondents

15-25 Years

24

24%

26-35 Years

25

25%


of Percentage (%)

Page 94

“A Analysis on Customer of Big-Bazaar”. 36-45 Years

23

23%

46-55 Years

23

23%

56 and above

5

5%

TOTAL

100

100%

Analysis and Interpretation: The above table shows that people of all the ages visit

the store except in the age category of 56 and above. So from the above table you can say that the store has a very good mix of respondents when it comes to age wise distribution. The middle aged customers also customers also would like to come as much as the young customers. The age distribution of the respondents visiting the store is spread equally. So from the above table we can infer that customers across all the ages visit the store and the store has a good age mix of the customers visiting the store. Chart showing the age wise distribution of the Respondents visiting the store.

T a b le le N 30% 25%

24

25 23

23 1 5 - 25 25 Y e a

20%

s t n e d n o p s e r f o o N

2 6 - 35 35 Y e a

15%

3 6 - 45 45 Y e a 4 6 - 55 55 Y e a

10% 5%

56 and ab

5% 0% 1 5 - 2 5 Y e a rs r2s6 -3 - 3 5 Y e a r3s6 -4 - 4 5 Y e a rs r4s 6 -5 -5 5 Y e a 5 rs r s6 a n d a b o ve ve

Ag


Page 95

“A Analysis on Customer of Big-Bazaar”. Table 4 Occupation distribution of the respondents. respondents.

Occupation

Number

of Percentage (%)

Respondents Student

22

22%

Business man

9

9%

Government employee

23

23%

Private employee

23

23%

House wife

23

23%

TOTAL

100

100%

Analysis and Interpretation: From the above table we can say that almost all the

occupations have equal number of respondents except for the business man option which constitutes about

9% of the respondents. Other all the occupation are distributed

almost equally.

9. What are the expectations from Big Bazaar? (Rank the following by placing 1 beside the one, which you expect the most, and 2nd accordingly) _______ Offer Offer

_______ Quality Quality

_______ Variety Variety

_______ Low Low price price

_______ Shopping Shopping Experience Experience

_______ New New products products


Page 96


Offers of Big Bazaar Frequency

Percent

Cumulative Percent

1

28

28.0

28.0

2

41

41.0

69.0

3

11

11.0

80.0

4

11

11.0

91.0

5

4

4.0

95.0

6

5

5.0

100.0

Total

100

100.0


Page 97


Offers Of Big Bazaar 50

40

30

20

y c n e u q e r F

10

0 1

2

3

4

5

6

Offers Of Big Bazaar

Variety of Products Frequency

Percent

Cumulative Percent

1

21

21.0

21.0

2

6

6.0

27.0

3

38

38.0

65.0

4

18

18.0

83.0


Page 98

“A Analysis on Customer of Big-Bazaar”. 5

9

9.0

92.0

6

8

8.0

100.0

Total

100

100.0

Variety of Products 40

30

20

y c n e u q e r F

10

0 1

2

3

4

5

6

Variety of Products


Page 99

“A Analysis on Customer of Big-Bazaar”. Shopping Experience in Big Bazaar Frequency

Percent

Cumulative Percent

1

20

20.0

20.0

2

10

10.0

30.0

3

20

20.0

50.0

4

15

15.0

65.0

5

12

12.0

77.0

6

23

23.0

100.0

Total

100

100.0

Shopping Experience in Big Bazaar 30

20

10 y c n e u q e r F

0 1

2

3

4

5

6

Shopping Experience in Big Bazaar


Page 100



Page 101

“A Analysis on Customer of Big-Bazaar”. Quality of Products Frequency

Percent

Cumulative Percent

1

5

5.0

5.0

2

27

27.0

32.0

3

20

20.0

52.0

4

13

13.0

65.0

5

17

17.0

82.0

6

18

18.0

100.0

Total

100

100.0

Quality of Products 30

20

10 y c n e u q e r F

0 1

2

3

4

5

6

Quality of Products


Page 102


Low Price Offered Frequency

Percent

Cumulative Percent

1

22

22.0

22.0

2

21

21.0

43.0

3

2

2.0

45.0

4

18

18.0

63.0

5

35

35.0

98.0

6

2

2.0

100.0

Total

100

100.0


Page 103


Low Price Offered 40

30

20

y c n e u q e r F

10

0 1

2

3

4

5

6

Low Price Offered


Page 104

“A Analysis on Customer of Big-Bazaar”. New Products Frequency

Percent

Cumulative Percent

1

2

2.0

2.0

3

11

11.0

13.0

4

22

22.0

35.0

5

22

22.0

57.0

6

43

43.0

100.0

Total

100

100.0

New Products 50

40

30

20

y c n e u q e r F

10

0 1

3

4

5

6

New Products


Page 105



Page 106


18) Would you like to visit bb again?

Frequencies

Would you like to visit bb again?

Statistics

N

Valid Missing

100 0


Perc Percen entt


Cumulative Percent

defenetly

80

80.0

80.0

80.0

not sure

20

20.0

20.0

100.0

100

100.0

100.0

Total

100

80

60

40

20

0

defenetly


not sure

Page 107

“A Analysis on Customer of Big-Bazaar”. Analysis Out of 100 respondents 80% people said that they definitely visit again,20% people said as not sure. Interpretation From the study more people p eople want to visit again to big bazaar.


Page 108


Findings The overall project is mainly of how to increase consumer walk-in in big bazaar. In this project the major findings are as follows During the project period there are totally nine different types of offers executed (apart form weekends offers) by big bazaar. And the customer walk-in was very good in these offers days 

The consumer walk-in, in big bazaar is very high during the offer periods.



81% of the customers customers prefer to visit BIG BIG BAZAAR BAZAAR due to the availability availability of the variety of products.



75% of customers of Hubli prefer to visit big bazaar.



63% of Hubli custome customerr thinks that there is always always any new new offers offers before before visiting big bazaar.



63% of customers of big bazaar expect good offers from big bazaar.



74% consumers are satisfied with the offers from big bazaar Hubli.



68% of the customers are satisfied by the quality of the products at BIG BAZAAR



66% customers visit BIG BAZAAR for purchasing rather than a visit.



65% of the customers are satisfied by the service provided at BIG BAZAAR



Most of the customers would definitely visit BIG BAZAAR again.


Page 109


Recommendations The overall project is mainly of how to increase consumer walk-in in big bazaar. In this project the major recommendations are as follows. 

During offers period’s big bazaar has to provide transportation facilities to increase customer walk-in.



Transportation facilities during offers.



Providing awareness about the new offers to the loyal customers



Ambience with proper ventilation and sitting arrangements and restaurant.



Separate ladies rest room.



Providing membership cards.



Since the Tv Advertisement is most attractive media as per the respondents view, company can concentrate on TV ads by making making them more attractive and in a medium that’s understandable by people of in and around Hubli city, to inform about any new deals like ANNIVERSARY CELEBRATION Offers & SAB SE SASTA DIN.,



Hoardings & Paintings are good source of advertisements so company has to concentrate on this advertising aspect Hoardings Hoardings & Paintings has to be increased & placed in more crowded areas.



Big Bazaar has to concentrate on more offers & may provided discounts, more exchange offers.


Page 110

“A Analysis on Customer of Big-Bazaar”. 

Now a days days Radio & Internet Internet are good good source source of medias medias company company has to to give more advertisements on these medias, to reach maximum people.

.


Page 111


LIMITATIONS •

Thee rese Th resear arch ch was was cond conduc ucte ted d in Hubl Hublii city city only only,, so anal analys ysis is and and recommendations may not be applicable to other cities.

•

Sample size was 100; I feel this small size cannot represent the whole company.

•

The study was conducted in Hubli city only, so all the information information sought is restricted to this city only.

•

Some respondent refused to participate in the survey and that in turn may have affected the result of the study.


Page 112


Conclusion I would conclude the project stating that that the customer of Hubli are satisfied with with offers, and they still needs good offers in future days. And the big bazaar has doing good in terms of understanding customer expectation and providing them good offers and product productss in terms terms of fulfil fulfilling ling their expectat expectation. ion. During During the project I would come to know about differs offers of big bazaar, what a normal consumer will think before entering into big bazaar. And the different types of factors which influence customers to visit big bazaar. And what are the factors which we need focus for increase consumer walk-in big bazaar hubli. The consumers preferences are changing & they are moving from Traditional Kirana stores to Modern Retail outlet. It’s the main challenge to the Modern M odern retail outlets to attract the customers towards them from that of competitors. To attract more customers companies have to carryout the promotional activities in unique way. BIG BAZAAR has maintained that uniqueness & has succeeded in attracting customers.

The adverti advertisemen sementt

of the the company company like like TV ads, ads, print print media media & pamphlets pamphlets are are good good

advertise advertisements ments which which

made its place in minds of customer customer to find BIGBAZAAR BIGBAZAAR

differently. As the competition is becoming stiff in the market the activities conducted by the company are unique, that have brought fruitful result to the company. Among them Advertisement Advertisement is one of the leading leading activity or unique among among all other activities & has high influence on the customer walk-in.


Page 113


SECTION C


Page 114


BIBILIOGRAPHY

Book referred, Marketing research by A Parasurama ,Dhruv Grewal,R Krishna.

Websites referred, referred, 

www.pantaloon.com



www.wikipedia.com



www.marketingprofs.com

QUESTIONARIE


Page 115

“A Analysis on Customer of Big-Bazaar”. Dear Sir/Madam,

I request you to please co-operate & fill the questionnaire to facilitate our study. Your information will be kept confidential & will be used only for study purpose. Name: ____________________ Address (location): _________________________ Sex:

Male

Female

Please let me know a little more about yourself. Please specify your Age group (years); (a) 18-25

(b) 26-40

(c) 41-50

(d) Over 50

Please specify your monthly household income (Rs.); (a) (a)

Less ess than 10,000 rupees pees//mont onth

(b) 1,0000 to

20,000 rupees/month (c) 20,000 to 30,000 rupees/month

(d) Over 30000

rupees/month . Occupation: Busi Busine ness ss

Empl Employ oyee ee

Prof Pr ofes essi sion onal al

Hous House e wife wife

Student 1) Are u aware about BIGBAZAAR? Yes

No

2) Where do you generally prefer to shop?(skip to Q 12) Big bazaar Vishal mart Birla more Grosaary(kirana) shops Other…… Babasabpatilfreepptmba.com

Page 116


3) Rate the following factors in accordance with the retail shops where you would like to buy? (On the scale of 1 – 5 where 1 being the highest and 5 is least) Big Bazaar

Vish al

More

Kiran a shop s

other s

1. Bulk purchase 2. Location 3. Offers 4. Credit Facility 5. Goodwill 6. Quality 7. Service

4) What are the factors that influence you to visit Big-Bazaar?

a) Attracted by ads

b) Word of mouth

c) Because of

family force d) Shoppi Shopping ng experien experience ce

e) All products products in one roof

g) Low Prices

5) Which media you come across related to BIGBAZAAR ads? Print media Radio

Television

Internet

Others


Page 117

f) Offers Offers

“A Analysis on Customer of Big-Bazaar”. 6) Which are the advertisements of BIGBAZAAR you come across? Television Ads

Hoardings, Boardings & Paintings

Leaflets & Pamphlets

Others ……………

7) What is your opinion about advertisements? Very good

Good

Average

Bad

Worst 8) do you think advertisements of BIGBAZAAR were usefull? a) Very informative b) Helps in identifying BIGBAZAAR BIGBAZAAR as differently c) Highly influences to visit BIGBAZAAR & purchase

9) According to you, which media will be helpful to you for getting information about BIG BAZAAR? a) TV ads

b) Hoardings

c) Road shows

d) Pamphlets

e)

Wallpaints

10) To what extent are products/prices/ services

Parameters

you

Highly Satisfied

happy

with

Satisfie d

Big

Bazaar’s

Neithr satisfied nor dissatisfied

dissatis fied

1. Products 2. Prices


Page 118

Hi dis fie

“A Analysis on Customer of Big-Bazaar”. 3. Services

11) Rate satisfaction level regarding shopping at BIGBAZAAR

Highly

Satisfied

Neither satisfied

dissatisfied

Highly dissatisfd Satisfied

Nor dissatisfied

12) . If not big Bazaar where do you go for shopping? . Reason Reasons s ………………………………… ………………………………………………… …………………………… …………… ………….. 13) What is special about Big bazaar? (Rate the parameters from 1-5)

Parameters

1[Extreme poor]

2[poo r]

3[Fair]

4[Good]

1. Service 2. Offers 3. New Products 4.Variety 5. Quality 6.Advertisem ent


Page 119

5[Very Good

“A Analysis on Customer of Big-Bazaar”. 7. Shopping Experience

14) . What is your purchase plan before coming to Big-bazaar? a) To purchase

b) Just for visit c) To know about the new offer

d) To know the new products

e) If good offer found than to

purchase. 15) Which are the sections you normally purchase the product? FMCG

Food items

Apparels

Electronic

e) others…………… 16)

. How often do you visit BIG BAZAAR ? First time

Week Weeken end ds

Once a week

Once nce a month onth

Twice a week

Anyt Anytim ime e

During festival

17) . What are the expectations from Big bazaar?

(1which you expect the most, and 2nd accordingly and 6 is least ) Offer Quality Variety Shopping Experienc * New products

Low price

18) Would you like to visit BIG BAZAAR again ? (a) Definitely

(b) Not sure


(c) No

Page 120

“A Analysis on Customer of Big-Bazaar”. If No, (Please specify the reasons) ____________________________________________________ 19) Suggestions or comment for further improvement of BIG BAZAAR __________________________ _________________________________________________ _________________________ __ ________________________________________________________________ ******************* ******************* THANK TH ANK YOU ******************** ********************


Page 121

A PROJECT REPORT on Analysis on Customer of Big-Bazaar

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