A STUDY ON CUSTOMER SATISFACTION ON AAVIN MILK [IN KRISHNAGIRI TOWN] A project Report submitted to the ANNA University, CHENNAI in partial Fulfllment o the Re!uirements or the A"ard A"ard o de#ree
$A%&ER 'F (U%INE%% A)$INI%&RA&I'N %ubmitted by R* RA+E%H U$AR RE.*N'* /00100 /001 002 -RE.*N'* Under the .uidance o )r* 3* 3onramu, 44(*, $* com*, $*(*A*, $* 3hil*, 3h*)*, 3rincipal
)epartment o $ana#ement %tudies Ari#nar Anna Colle#e 5Arts 6 %cience7 rishna#iri8/9: ; <<0 5A=liated to 3eriyar University, %alem7 +ANUAR> +ANUAR> 8 ?<00
CERTIFICATE
&his &his is to certi certiy y that the proje project ct entitle entitled, d, A STUDY ON
CUSTOMER
SATISFACTION
ON
AAVIN
KRISHNAGIRI TOWN "or@
done
MILK
IN
is bonafde record o an d
submitted
by
Mr.R.RAMKUMAR,REG.NO.08AHA2348 in partial ulfllment or the a"ard o the de#ree (achelor o (usiness Administration o 3eriyar
University,
COLLEGE
%alem800*
&hrou#h,
ARIG ARIGN NAR
ANNA NNA
ARTS ARTS ! SCIENCE" , KRISHNAGIRI
durin# the year ?<0<8?<00, the project represents the ori#inal "or@ on the part o the candidate under my .uidance* &his has not been been prev previo iousl usly y su subm bmit itte ted d or or the the a"ard a"ard o any any )ipl )iplom oma a )e#ree Associates ship or other similar titles*
3lace ; rishna#iri .uide )ate 8
Head o )epartment
Internal Eaminer
%i#nature
o
the
3rincipal
Eternal Eaminer
ACKNOWLEDGEMENT I
eel
#reat
pleasure
to
than@
our
ounder
Dr. M. THAM#IDURAI. MA. M. $%&', $%.D. ADHIYAMAAN #roup o educational institution rishan#iri, "ho provides acilities to me durin# the course o this study* I
am
than@ul
Dr.$.$()r*+,LL#.,M.-(+.,M#A.,M.$%&'.,$%.D., 3rincipal
to o
Ari#nar Anna Colle#e 5Arts 6 %cience7 or providin# the necessary acilities to carry out this project "or@ successully* It is my pleasure to etend my #ratitude and sincere than@s to my #uide Dr. $()r*+, $r&)-&*' ! HOD /( /% #1&)11
A+&)&1/r*/&() &) Ar&)*r A))* C('' Ar/1 ! S-&)-", Kr&1%)*&r& or his constant help, .uidance, Inspiration and encoura#ement etended to me and also helped me "ith number o reerences* His inspirin# ideas and creative talents are visible on almost every pa#e o my %tudy* I also "ish to epress my sincere than@s to the department aculty members or their #uidance and encoura#ement* 4ast but not the least I "ish to than@ my beloved parentBs riends "ho have helped me to do the project "or@ successully*
DECLARATION
I hereby declare that this project "or@ entitled* A STUDY
ON
CUSTOMER
KRISHNAGIRI
SATISFACTION
TOWN
submitted
ON to
AAVIN
3ERI>AR
MILK
IN
UNIER%I&>,
%A4E$800* in partial re!uirement or the a"ard o the de#ree (achelor o (usiness Administration is a record o ori#inal "or@ done by me durin# the period o study ?<0<8?<00 in ARI.NAR ANNA C'44E.E 5AR&% 6 %CIENCE7, RI%HNA.IRI under the .uidance o )r* 3* 3onramu, 44(*, $*Com*, $(A*, $* 3hil*, 3h*)*, &his has not been previously submitted or the a"ard o any )iploma )e#ree Associates ship or other similar titles*
3lace ; rishna#iri candidate )ate 8
%i#nature o the
[R. RAM KUMAR]
LIST OF CONTENTS C%*/r. N(.
TITLE INTRODUCTION AND DESIGN OF THE STUDY
I. .
Introduction
.2
Revie" o 4iterature
.3
%tatement o &he 3roblem
.4
'bjectives o &he %tudy
.5
3eriod o %tudy
.6
Research $ethodolo#y
.7
%amplin#
.8
Frame Dor@ o Analysis
.
4imitation o &he %tudy
.0 II.
%cheme o Chapterisation
$ROFILE OF THE STUDY 2.
Introduction
2.2
Company 3rofle
2.3
3roduct 3rofle
2.4
Indian )airy Industry Introduction
2.5
Fresh $il@
2.6
Consumer Habits And 3ractices
2.7
$ar@et %ie And .ro"th
2.8
Constituents ' $il@
$AGE
2.
Health %aety And Delare $easures
2.0
uality And Control
2.
$il@ 3roduct
III.
ANALYSIS OF CUSTOMER SATISFACTION IN AAVIN MILK
IV.
ANALYSIS OF CUSTOMER SATISFACTION LEVEL AND $ERSONAL DETAILS
V
Findin#s %u##estions Conclusion Appendi (iblio#raphy
LIST OF TA#LES T*9' N(.
T&/' LIST OF TA#LES
A#e Dise Classifcation ' Respondents
2
.ender Dise Classifcation ' Respondents
3
$arital %tatus Dise Classifcation ' Respondents
4
Educational ualifcation Dise Classifcation ' Respondents
5
'ccupation Dise Classifcation ' Respondents
6
$onthly Income Dise Classifcation ' Respondents
7
3lace ' Residence Dise Classifcation ' Respondents
8
Family %ie Dise Classifcation ' Respondents
Aavin $il@ Users ' &he Respondents
0
Reason For Usin# Aavin $il@ ' &he Respondents
Respondents %ource &o no" About Aavin $il@
2 3
&he Usa#e 3eriod ' Aavin $il@ Used (y &he Respondents $onthly Ependiture ' Aavin $il@ (y &he Respondent
4
Competitive 3ositions ' &he Aavin $il@ 3roducts
5
Recommended Aavin &o 'thers ' Respondents
6
Aavin Compare 'ther 3roducts
7
&he Respondents Advertisin# &o Aavin 3roducts
$* N(.
LIST OF FIGURES T*9' N(.
T&/' LIST OF FIGURES
4.
A#e
4.2
.ender
4.3
$arital %tatus
4.4
Educational ualifcation
4.5
'ccupation
4.6
$onthly Income
4.7
3lace ' Residence
4.8
Family %ie
$* N(.
CHA$TER : I INTRODUCTION AND DESIGN OF THE STUDY
CHA$TER : I .
Introduction
.2
Revie" ' 4iterature
.3
%tatement ' &he 3roblem
.4
'bjectives ' &he %tudy
.5
3eriod ' %tudy
.6
Research $ethodolo#y
.7
%amplin#
.8
Frame Dor@ ' Analysis
.
4imitation ' &he %tudy
.0
%cheme ' Chapterisation
CHA$TER : II $ROFILE OF THE STUDY
CHA$TER : II 2.
Introduction
2.2
Company 3rofle
2.3
3roduct 3rofle
2.4
Indian )airy Industry Introduction
2.5
Fresh $il@
2.6
Consumer Habits And 3ractices
2.7
$ar@et %ie And .ro"th
2.8
Constituents ' $il@
2.
Health %aety And Delare $easures
2.0
uality And Control
2.
$il@ 3roduct
CHA$TER III ANALYSIS OF CUSTOMER SATISFACTION IN AAVIN MILK
CHA$TER : III
A#e Dise Classifcation ' Respondents
2
.ender Dise Classifcation ' Respondents
3
$arital %tatus Dise Classifcation ' Respondents
4
Educational ualifcation Dise Classifcation ' Respondents
5
'ccupation Dise Classifcation ' Respondents
6
$onthly Income Dise Classifcation ' Respondents
7
3lace ' Residence Dise Classifcation ' Respondents
8
Family %ie Dise Classifcation ' Respondents
Aavin $il@ Users ' &he Respondents
0
Reason For Usin# Aavin $il@ ' &he Respondents
Respondents %ource &o no" About Aavin $il@
2
&he Usa#e 3eriod ' Aavin $il@ Used (y &he Respondents
3
$onthly Ependiture ' Aavin $il@ (y &he Respondent
4
Competitive 3ositions ' &he Aavin $il@ 3roducts
5
Recommended Aavin &o 'thers ' Respondents
6
Aavin Compare 'ther 3roducts
7
&he Respondents Advertisin# &o Aavin 3roducts
CHA$TER IV ANALYSIS OF CUSTOMER SATISFACTION LEVEL AND $ERSONAL DETAILS
CHA$TER : IV 4.
A#e
4.2
.ender
4.3
$arital %tatus
4.4
Educational ualifcation
4.5
'ccupation
4.6
$onthly Income
4.7
3lace ' Residence
4.8
Family %ie
CHA$TER V FINDING SUGGESTIONS ! CONCLUSION
CHA$TER : V Findin#s %u##estions Conclusion Appendi (iblio#raphy
A$$ENDI;
#I#LIOGRA$HY
