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NAME : SHIRISH KUMAR SRIVASTAVA
CLASS : MBA ( MARKETING )
SEMESTER : IV
ASSIGNMENT : E – MARKETING
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Amazon.com often referred to as simply Amazon, is an American electronic commerce and cloud computing company with headquarters in Seattle, Washington. It is the largest Internet-based retailer in the United States. Amazon.com started as an online boostore, later di!ersifying to sell "#"s, $lurays, %"s, !ideo downloads&streaming, '()downloads&streaming, audioboo downloads&stre aming, software, !ideo games, electronics, apparel, furniture, food, toys and *ewelry. +he company also produces consumer electronics notably, Amazon indle e-boo readers, ire tablets, ire +# and ire (hone and is the world/s largest pro!ider of cloud infrastructure ser!ices . Amazon also sells certain low-end products lie US$ cables under its in-house brand Amazon$asics. Amazon has separate retail websites for United States, United ingdom and Ireland, rance, %anada, 0ermany, Italy, Spain, 1etherlands, Australia, $razil, 2apan, %hina, India and 'e3ico. Amazon also offers international shipping to certa in other countries for some of its products. In 4566, it professed an intention to launch its websites in (oland and Sweden. In 4567, Amazon surpassed Walmart as the most !aluable retailer in the United States by maret capitalization. +he company was founded in 6889, spurred by what $ezos called his :regret minimization framewor,: which described his efforts to fend off any regrets for not participating sooner in the Internet business boom during that time. In 6889, $ezos left his employment as !ice president of ". ;. Shaw < %o., a Wall Street firm, and mo!ed to Seattle. =e began to wor on a business plan for what would e!entually become Amazon.com. 2eff $ezos incorporated the company as :%adabra: on 2uly 7, 6889. $ezos changed the name to Amazon a year later after a lawyer misheard its original name as :cada!er:. +he company went online as Amazon.com in 6887. $ezos selected the name Amazon by looing through the dictionary, and settled on :Amazon: because it was a place that was :e3otic and different: *ust as he planned for his store to be> the Amazon ri!er , he noted was by far the :biggest: ri!er in the world, and he planned to
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mae his store the biggest in the world. $ezos placed a premium on his head start in building a brand, telling a reporter, :+here/s nothing about our model that can/t be copied o!er time. $ut you now, 'c"onald/s got copied. And it still built a huge, multibillion-dollar company. A lot of it comes down to the brand name. $rand names are more important online than they are in the physical world.: Additionally, a name beginning with :A: was preferential due to the probability it would occur at the top of any list that was alphabetized.
CHALLENGES FOR AMAZON IN USA (DEVELOPED COUNTRY): •
Competitor !
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Cre1it &r$.1 !
T#ere $re %ot o& #$'er o.t t#ere -#i'# eep t#eir ope" e,e o" '.tomer $''o."t to #$' t#eir $''o."t $"1 te$% t#eir mo"e, -#i'# .%tim$te%. #i"1er t#e poitio" o& Am$o" •
2ri' Store !
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CHALLENGES FOR AMAZON IN INDIA (DEVELOPING COUNTRY):
1. Internet penetration i !o": Internet penetration is low in India as many customers
are not using internet and if they are, then the quality&speed of internet is low. #. E$%ai! a&&re 'rnin*: It is seen that a lot of customers change their primary email address o!er a few months, which maes it critical for the company to recognize them or to update their profile again. +. To' , -ee!: %ustomers are in a habit of purchasing products physically, which maes it difficult for this effect. . Se'rit/: %ustomers feel unsecured for online transaction as it can lead to frauds. 0. Lon* &e!ier/ ti%in*: "eli!ery time can be in days, wees for which customers cannot wait. 2. 3a!it/ , p/i'a! 'on&ition o4 te pro&'t: ?nline products cannot be touched, therefore, it is not possible to tell anything about the quality or physical condition of the product. 5. Sippin* 'ot: +he shipping cost is more if we purchase online, and if we select the option of %?" then the shipping cost increases.
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6. Cto%er ati4a'tion: +here is no interaction between the customer and the
supplier, therefore, the scope of con!incing the customer does not e3ist. 7. 8ri'e enitie 'to%er: 'any customers are price sensiti!e, they compare prices online on different e- commerce websites, and whiche!er website has a product with less price the customers purchase from that !ery website. 19. Goern%ent po!i'ie: +a3 structure of India !aries from sector to sector. As well as the changing go!ernment policies creates accounting problems for the Indian ecommerce companies. 11. Intene 'o%petition: +here are a !ariety of e commerce companies which are creating an intense competition among themsel!es. 1#. Aai!ai!it/ o4 &e!ier/: In many cities the a!ailability of products is not a!ailable. or eg, @iaomi edmi mobile phone deli!ery is not a!ailable in Bucnow and many cities of U(. 1+. Lo*iti'C 'ost of the town and small !illages are still not co!ered under ser!iceable area of many of the courier and logistic companies. ;commerce is hampered in a big way owing to the limited ser!ices offered by the courier ser!ice companies. 1. Co%petitor – In India there are lots of competitors for amazon lie flipart,ebay snapdeal, myntra,shopclues,homeshop6D which poses challenges for amazon to deal with it. 10. Cre&it 4ra& – +here are lots of hacer out there which eep their open eyes on customer account to hac their account and steal their money which ultimately hinder the position of Amazon 12. Illeterac – 'ost of the Indian people are illiterate which posed challenge for amazon to promote their product. O!!"rt#$%t%e& %$ re&!ect t" INDIA ' USA are a& "ll"&: 1. Can*in* tren&: ; commerce is fast < effecti!e e!en financial transactions can be
made from any part of the world. #. G!oa! e;panion: ; commerce can be operated from anywhere and anytime without +. . 0. 2.
any interruption. Hi* aai!ai!it/: %ustomers can purchase products 49EF.
