American Spa

ame am erican spa MARCH 2013

THE SPA PROFESSIONAL’S CHOICE

www.spatrade.com

METROPOL ETROPOLIT ITAN AN

MASTERPIECE THE SPA AT MANDARIN ORIENTAL, SAN FRANCISCO

Industry Leaders in Keeping the Planet Green.

NE NC

I É M

E

GREENSPA O

R

G

A N I C S K I N N

Boldijarre Koronczay President and Master Trainer

E

R A C

See incredible results, naturally: 13% increase in skin density 25% increase in skin smoothness 26% decrease in wrinkle depth Results in just two months.

999T%.'#0#0&'#5;52#T%1/

1..g10T '/18'T '#&;g61g)1T

>H_PUN 4HKL :PTWSL ¸JSLHULHZ` PZ TLZZMYLL @V\ NL[ HU L]LU HWWSPJH[PVU VM ^H_ HUK `V\Y ZLY]PJL [PTL PZ NYLH[S` YLK\JLK YLZ\S[PUN PU NYLH[LY WYVÄ[Z *SPLU[Z ^PSS HWWYLJPH[L [OL ZWLLK PU ZLY]PJL¹

¸6UJL 0 SLHYULK OV^ [V \ZL JSLHULHZ`  `LHYZ HNV 0 NH]L T`ZLSM H YHPZL 0 [OPUR P[»Z H NYLH[ ^H_PUN Z`Z[LT [V WYVTV[L [V LZ[OL[PJPHUZ¹ - Kym Jackson, Educator

- 1HUL >P[TLY ,Z[OL[PJPHU5HPS ;LJO4HRL\W (Y[PZ[,K\JH[VY

¸-VY SHYNL HYLHZ  SLNZ HYTZ JOLZ[ HUK IHJR  JSLHULHZ` JHUUV[ IL ILH[ 0[»Z Z\WLYMHZ[ LMMLJ[P]L HUK LJVUVTPJHS¹

¸JSLHULHZ` YVSSVU Z`Z[LT KPZWLUZLZ ^H_ L]LUS` HUK KPYLJ[S` VU [OL ZRPU" LSPTPUH[PUN KYPWZ HUK ZWPSSZ [O\Z YLK\JPUN JSLHU \W HM[LY ^H_PUN¹

- Elham Jazab, Global Educator

- Kim McDonald, Esthetician/Salon Owner

¸JSLHULHZ` PZ [OL VUS` Z`Z[LT [OH[ HSSV^Z TL [V ^H_ H WHPY VM SLNZ PU \UKLY  TPU\[LZ¹ - Amelia Roberts, Educator/Specialist

¸;OL JSLHULHZ` Z`Z[LT PZ T\JO JSLHULY HUK ZHMLY [V \ZL *SLHU \W PZ H IYLLaL HSS `V\ OH]L [V KV PZ JOHUNL YVSSLY OLHKZ¹

¸
- Genesis Skawski, Master Artist Educator

;HRL P[ MYVT [OL WYVMLZZPVUHSZ ÔV \ZL [OL JSLHULHZ` YVSSVU Z`Z[LT ;OL` RUV^ MYVT L_WLYPLUJL P[»Z [OL JSLHU LHZ` HUK M HZ[ ^H` [V YLTV]L JSPLU[Z» \U^HU[LK OHPY PU SLZZ [PTL (UK ZH]PUN [PTL LX\HSZ TVYL TVUL` 7S\Z JSPLU[Z SV]L [OL YLZ\S[Z  OHPYMYLL ZTVV[O HUK ZPSR` ZRPU ;OL ^H_LZ HYL NLU[SL PKLHS MVY HSS ZRPU [`WLZ HUK JVTL PU H ]HYPL[` VM HYVTH[PJ [OLYHWL\[PJ MVYT\SHZ .L[ `V\Y I\ZPULZZ YVSSPUN [VKH` :[HY[ ^H_PUN ^P[O JSLHULHZ`

999T%.'#0#0&'#5;52#T%1/

w w w. s pa t r a d e.c o m

m a rc h 2 013

american spa 76

94

features

42

22

92

The San Francisco Treat e Spa at Mandarin Oriental, San Francisco

98

Northern Enlightenment Reflections, e Spa at e Fairmont Jasper Park Lodge (Canada)

columns

in every issue

20 In the Mix

10 12 14 128

Learn

CENTER SAGE

about the benefits of this healing herb.

26 Skin Deep GOLDEN GLOW

Discover how sunless tanning services can 66

help your spa shine.

32 Eye On

Editor’s Note Get Wired Travelog Signing Off SPECIAL SECTIONS

medical spa report 37 Get the scoop on hot products, news, and permanent makeup.

AN EASY PILL TO SWALLOW

Supplement your retail area with vitamins.

departments 65 73 105 117

Spa Radar In Touch Spotlight Industry News

PICTURED ON COVER: The

shelf life 47 Uncover retail t ruths, get advice from other spa directors, and check out some fun new options for your retail area.

Spa at Mandarin Oriental, San Francisco features a soothing color palette and stunning city views. For more on the spa’s offerings, turn to page 92. 6

AMERICAN SPA • WWW.SPATRADE.COM • MARCH 2013

800.433.6650 | Bioelements.com/pros

american spa EDITORIAL EDITOR-IN-CHIEF/PUBLISHER Julie Keller Callaghan Executive Editor Heather Mikesell Art Director Kara Baranski Senior Editor Nicole Altavilla Contributors Chip Averwater, Kamma Bothe, Lisa Cheng Jessica Lyons Hardcastle, Nanci McArdle

OFFICE 757 Third Ave., 5th Floor, New York, NY 10017; tel: (212) 895-8200, fax: (212) 895-8219

PRODUCTION Production Specialist Amber Terch, tel: (218) 206-2129 Production Director Jamie Kleist Senior Digital Imaging Specialist Jon Shaw Corporate Director, Audience Management Lia Papismedov [email protected], (212) 895-8293 Audience Development Manager Carol Hatcher, [email protected], (216) 282-3878

SALES VICE PRESIDENT, SPA INDUSTRY GROUP Dana Lupton tel: (212) 895-8237, [email protected] Eastern Region Account Managers Monica Helmstetter, tel: (843) 834-8373, [email protected]; Lucy Hugo, tel: (203) 493-1221, [email protected] fax: (267) 345-1896, 757 Third Ave., 5th Floor, New York, NY 10017

Director, Integrated Media Sales, Western Region Kristina Panter, tel: (714) 338-6733, [email protected] fax: (714) 338-6717, 201 Sandpointe Ave., Ste. 500, Santa Ana, CA 92707

MARKETING Marketing Director Tina Kassimis, tel: (212) 895-8248, [email protected] Marketing Manager Cathy Marchese, tel: (212) 895-8233, [email protected]

INTERNATIONAL ESTHETICS, COSMETICS & SPA CONFERENCE Show Director Kathy Gruttadauria, tel: (203) 736-1699, [email protected] Sales Executives Lynne Boccuzzi, tel: (203) 652-0516, [email protected]; Maura Igoe, tel: (203) 945-2095, [email protected]; Sarah Owen (972) 745-9278, [email protected]

REPRINTS/LICENSING Wright’s Media, (877) 652-5295

LISTS Anthony Carraturo, MeritDirect, LLC, tel: (914) 368-1083, [email protected]

PRESIDENT & CHIEF EXECUTIVE OFFICER Kerry C. Gumas Executive Vice President & Chief Financial Officer Tom Caridi Executive Vice President Tony D’Avino

PRINTED IN THE USA Authorization to photocopy items for internal or personal use of specific clients is granted by Questex Media Group, LLC, for libraries and other users registered with the Copyright Clearance Center (CCC), 222 Rosewood Drive, Danvers, MA 01923. Phone: (978) 750-8400; fax: ( 978) 750-4470; call for copying beyond that permitted by Sections 107 and 108 of the U.S. Copyright Law. For those not registered with the CCC, send permi ssion requests to [email protected] or call (8 00) 494-9051, ext. 100. If you have any questions regarding your subscription request, call (86 6) 344-1315 within the U.S. or (847) 763-9594 outside of the U.S. for sales, service, and address c hanges. For current single copies or back issues, call (86 6) 344-1315 within the U.S. or (847) 763-9594 outside of the U.S. American Spa does not verify any claims or other information appearing in any of the advertisement s contained in the publication, and cannot take any responsibility for any losses or other damages incurred by readers in reliance on such content. American Spa welcomes unsolicited articles, manuscripts, photographs, illustrations, and other materials but cannot be held responsible for their safekeeping or return.

Questex Media Group, LLC, provides certain customer contact data (such as customers’ names, addresses, phone numbers, and email addresses) to third parties who wish to promote relevant products, services, and other opportunities that may be of interest to you. If you do not want Que stex Media Group, LLC to make your contact information available to third parties for marketing purposes, simply call toll-free (866) 344-1315 within the U.S. or (847) 763-9594 outside of the U.S. and a customer service representative will assist you in removing your name from Questex’s lists.

GUESS WHO’S JUST BEEN VOTED

AMERICA’S FAVORITE

SUNLESS TANNING LINE?

At SunFX we are committed to making our customers look their best – by offering them the most gorgeously natural looking spray on tan in the world. And now the readers of American Spa Magazine have given us something in return, by voting SunFX America’s Favorite Sunless Tanning Line. - Is it because we have America’s largest range of all natural tanning solutions? - Is it because of our award winning professional equipment? - Or is it because of our dedication to offering the best service to our clients?

No matter what the reasons we are truly grateful. Many experts are predicting a boom in Sunless tanning from 2013. Why not try SunFX today and see exactly why so many people enjoy America’s most loved sunless tan.

CALL TODAY ON 888.684.3010 [email protected] • www.sunfxamerica.com

[ editor’s note ]

Retail Revelations IF

YOU’ VE

BE EN

WATCHING

various industry trend reports and updates like I have, you know that the spa biz seems to be in the midst of a recovery, something for which we are all grateful. There are many factors that are contributing to this success, including spa owners and decision-makers making better choices and adopting more effective strategies when it comes to retail. e International Spa Association’s most recent Spa Industry Study, for example, showed a 4.5 percent increase in revenue last year, with respondents crediting new retail product offerings as one of the reasons for this g rowth. is news is great for our industry and is a reminder to keep our retail offerings robust, interesting, and compelling. It’s also a good reminder about the power of quality customer service when it comes to retail. We address this topic this month in “Reality Check,” on page 48. In this story, we remind you of a sometimes hard-to-swallow truth—the customer is always right, even when you know they are wrong. Aer all, as retail expert Chip Averwater reminds us, “When you learn to love your customers, warts and al l, you and your business will be bet ter for it.” is helpful reminder is just part of this month’s exciting retail coverage that can be found in our popular Shelf Life section, star ting on page 47. We also connect with spa directors around the globe to find out about their retail goals a nd how they plan to achieve them. Plus, we are providing you with a plethora of cool new retail offeri ngs that are sure to get your clients talking—and buying. From cooling pearls that help soothe spa-goers’ hot flashes to inspirational items and fun fitness offerings, we’ve got something to appeal to nearly any client. In his story, Averwater says he believes that “99 percent of retailers want nothing more than to make their customers happy,” and I totally agree. What are you doing to meet the retail needs of your clients and keep them coming through your doors? Send me your ideas, and I’ll share them on our SpaScoop blog at www.spatrade.com.

Best Wishes,

Julie Keller Callaghan Editor-in-Chief/Publisher [email protected]

10


A N A T N A S O T S E N R E S I U L : Y H P A R G O T O H P

The DNA of

G.M. Collin

CHOOSE THE RIGHT BUSINESS PARTNER

1

INNOVATIVE

Product Quality & Diversity

G.M. COLLIN offers SCIENTIFICALLY PROVEN DERMO�CORRECTIVE SOLUTIONS

2

ACCOMPLISHED

Technical Training Team

3

DEDICATED

Business Development Consultants

for all skin care concerns

4

DYNAMIC

Marketing Support

5

ONE CALL RESOLUTION

Customer Service Centre

6

EXPERT

Research & Development G . M . C O L L I N � U S A 1 . 8 0 0 . 3 4 1 . 1 5 3 1 � C A N A D A 1 . 8 0 0 . 3 6 1 . 1 2 6 3 � W W W . G M CO L L I N . C O M

[ get wired ]

What’s New at • Learn more about Jane Wurwand, the founder and owner of Dermalogica and The International Dermal Institute, in this month’s Bright Spot, and discover what other profession she finds tempting.

Jane Wurwand

• Need help tracking down an article previously published in American Spa? Just search Spatrade.com. The site is easier than ever to navigate. • If you still need help planning for the rest of 2013, check out our Events calendar for a list of upcoming spa shows you won’t want to miss. • And as always, stay up-to-date on the latest spa headlines with our Recent News section. Find all this and more at www.spatrade.com.

about ace

APP-SOLUTELY FABULOUS Can’t get your hands on a print issue? Get your American Spa fix on your iPhone and iPad with our app. Visit the iTunes store and download it for free.

This month, we bring back Shelf Life, which features a host of products you might want to consider for your spa boutique, on page 47. Visit our Facebook page at www.facebook.com/ americanspa, and share with us some of your spa’s most popular retail offerings.

FOLLOW US:

www.facebook.com/americanspa

Call us today for a FREE quote or catalog! Phone: 1-800-562-5377 Fax: 1-800-562-5399

12

@americanspamag


“Nature teaches us how to live in love, peace and harmony.” - AUNT ILIKE e n e coun rys e r n ecause o s; n e na e a e ac g

eren . e or s a a .

H r great Her re grandmother ot and grandmother, mot er, both village il ge herbalists, taught u ht her about herball medicine. herb About boutt how the fruits, it , vegetables and n herbs h that nourish urr s us can also lls protect us and n heal us. SShe sstudied biochemistry and learned how and why our physical being can be dramatically altered by what we put in our bodies – whether it is the food we eat or the medicine we take. And during this time Aunt Ilike developed a fondness for aesthetics and how herbal remedies extend to skin care. Aunt Ilike moved to Budapest and began working as an aesthetician in the 1950’s. It was a time when the economic controls of the communist system did not allow a broad selection of skin care products. But Aunt Ilike had a plan. She would ul lleverage her knowledge kn gained a from years ye of herbal and n biochemistry studies and create st truly r l unique skin care arr remedies. Each E c evening she worked with the fruits, its, vegetables and herbs ve r s that would create her own revolution. The stature of the products she created in her kitchen at home inin n the evenings soon grew. By the late 1950’s she had created a pioneering professional organic skin care line. In the early 1980’s, when “goulash communism” finally allowed it, individuals were able to establishh private companies and Aunt Ilike, along with her son s

n a s orms s n erconnec e . p an , a e o r u ons o e o er . e gre n c . a ns

Ferenc Molnár, set up their manufacturing ring company. Her work o has earned inter-national accoladess and she has beenn a regular speaker at international aesthetic congresses se including severall CIDESCO world congresses. In Hungary she was considered a national treasure and has been honored with numerous awards.

a, an p ace n e u

in educating and popularizing the use of herbs in cosmetics. She even appeared on a weekly Paprika TV cooking show as an expert on vegetables and herbs. To this day the products, branded under her other nickname “Aunt Ilike”, and called ilike organic skin care, are available in the US and Canada exclusively through Szép Élet. “We are proud to continue carrying on her legacy and n mission of providing all natural and organic remedies”, said Szilvia Hickman, Senior Vice re President of Szép Élet. Pr

To learn more visit www.szepelet.com or facebook.com/ilikeorganicskincare or call 888.290.6238.

She received the first Life-time Achievement Award presented to her in 2006 from the Association of Hungarian Aestheticians and the Small Cross Order of Merit r t of o the the Hungarian un ian Republic forr her efforts e ort

columns advice on building your business

20

K C O T S R E T T U H S : Y H P A R G O T O H P

IN THE MIX

Sage

26

SKIN DEEP

Sunless Tanning Discover how the cleansing power of sage makes this plant a perfect pick for spa services on page 20.

32

EYE ON

Vitamins & Supplements MARCH 2013 • WWW.SPATRADE.COM • AMERICAN SPA

19

[ in the mix ]

Center Sage Find out how sage-inspired treatments and products provide clients with herbal healing. ANCIENT ROMANS MADE A DRINK FROM

sage, which they considered a sacred plant, and drank it as a tonic for their minds and bodies. Native Americans prized the plant for its 20

cleansing and spiritual benefits, and even today it’s used to protect against evil and negativity. e Spa at Sundance at Sundance Resort (Utah), for continued on page 22



®

HydroPeptide, The Leaders in Peptides , will be providing training to skin care professionals seeking to specialize and enhance their understanding of the latest peptide technology, taking place at the following locations on the dates below:

W h a t Yo u ’ l l

Learn Learn how peptides work within the skin matrix to provide lasting anti-aging results through our VLR Technology. We cover a wide range of proven selling tips used by the most profitable spas to keep products moving off the shelves.

Learn the secrets to giving the perfect anti-aging peptide facial with no down time for your clients.

The Correct

of Peptides

applied at Clinical with

How To

Register So whether you are new to HydroPeptide, have been carrying it for years, or simply want to learn how the new VLR Technology can enhance your clients’ experience, we are here to help take your knowledge of peptides to the next level in a fun and relaxed atmosphere! Please contact HydroPeptide’s National Education Coordinator, Cassie Miller-Hart for availability and scheduling at 1.800.932.9873 ext. 116 or [email protected] g n s i e m s o s a c l p C U

Miami, FL Tuesday, April 9, 2013

Chicago, IL

Wednesday, April 10, 2013

New York, NY Wednesday, May 1, 2013

Dallas, TX Tuesday, May 7, 2013

[ in the mix ]

continued from page 20

example, uses the sweet-smelling smoke to purify and ward off malevolent energies in its Sage and Sweet Grass Ritual ($170, 80 minutes), a body wrap and smudging of white sage and sweet grass. he University of Maryland Medical Center says sage essential oil may be used during massage to treat depression, and its antiviral and antiinflammatory properties make it a common homeopathic remedy for treating colds and sore throats. In fact, its botanical name, salvia, comes from the Latin word salvere, which means to feel well and healthy, a nod to the herb’s healing properties. Sage’s power against colds and other illnesses may be the reason behind its energy-clearing reputation, says Marianne Griffeth, president of Prima Fleur. “When used for inhalation, sage is an antidepressant and is upliing and cleansing for a stressed brain and tense body,” she says. “It stimulates mental clarity and stability, encouraging the mind to be focused and vigilant.” Te spa experience should soothe the mind as well as the body, which makes sage essential oil an excellent addition to massage oils and creams. As a post-treatment shampoo or shower gel, sage is refreshing and cleansing. Or, suggests Griffeth, use it in rooms as a diffuser between treatments to disinfect the air and eliminate stale energy. “In our busy world, we can all benefit from a little added 22

mental clarity,” she says. “reatments with sage can return guests to a place that’s grounded and still but with the potential to move.” Not only does the plant clear negative energy, but sage also works wonders when it comes to clearing skin ailments, including acne, eczema, and signs of aging. While pregna nt women should steer clear of sage in its pure essential oil form— sage contains the chemical thujone, which can be toxic during pregnancy—it’s a safe ingredient to use on sensitive skin and promotes skin strength and healing. “Sage is a very versatile ingredient for skincare,” says Stephanie Baresh, marketing director for Éminence Organic Skin Care. “It can be used to treat oily skin and hyperpigmentation and has great anti-aging benefits, as well.” Additionally, sage helps stimulate blood flow, is an antioxidant, restores elasticity, and tightens pores. Éminence incorporates sage in its age-defying Herbal Recovery Oil and its energizing Hungarian Herbal Mud reatment, which helps clear up oily skin and rejuvenate fatigued complexions. he powerful herb gets its skin-healing powers from two key acids. “Ursolic acid gives sage its woundhealing abilities, which is ideal for treating acne and eczema,” says Baresh. “Carnosic acid gives sage its antioxidant benefits to treat UVA and UVB damage and protect against future damage.”


continued on page 24

“Not only does the plant clear negative energy, but sage also works wonders when it comes to clearing skin ailments...”


[ in the mix ]

continued from page 22 And, adds Melissa Morris, corporate educator for Pevonia International, sage’s potent combination of phenolic acids, flavonoids, and superoxide dismutase (also known as SOD) combine to offer powerful antioxidant properties—magic words to the spa guest seeking anti-aging solutions. Morris suggests utilizing sage’s antibacterial and anti-inflammatory properties to cal m and soothe sensitive skin. “Sage extract carries the power to heal the skin, making it an ideal extract to soothe skin lesions, inflammations, and redness associated with sensitive and acneic skins,” she says. Sage can also help close the pores and inhibit the action of sweat glands, says Alice Pichery, national trainer at Sothys Paris. The company uses sage in its Oily Skin collection for its healing, astringent action. This includes Sothys Professional Correcting Treatment ($90, 45 minutes) at Beautique Day Spa (Houston), which features sage, as well as glycolic acid, salicylic acid, and tea tree oil to absorb oil, reduce impurities, exfoliate, soothe, and balance the skin. Because spa guests are likely already acquainted with the healing plant, Morris suggests marketing sage services by pairing a treatment with an interesting sage-infused hot tea in the cooler months or lemonade in the summer.

Sage’s sweet, herbaceous scent also lends itself well to many other aromatherapy oils, including geranium, lemon, orange, and rosemary. Pair it with basil for a treatment that evokes summer gardens. Lavender’s earthy, floral notes complement sage, too. Spa Solage at Solage Calistoga, an Auberge Resort (CA), blends the two herbs in its Sage and Lavender Body Polish and Massage ($198, 80 minutes), which uses Prima Fleur essential oil. And Sage Springs Spa at Sunriver Resort (OR) incorporates its signature Oregon lavender and sage into many of its treatments, including the Lavender and Sage Sugar Scrub ($115, 45 minutes) and the Sage Springs Ma nicure and Pedicure ($140, 1 hour 40 minutes). “Our sage-inspired services are so appealing to our Sunriver Resort guests, because they are inspired by the central Oregon high desert experience,” says spa operations manager Tifa ny LeGuyonne. “Our resort sits in the middle of a gorgeous natural environment, surrounded by juniper trees, wild sage, rush ing rivers, and picturesque mountains. Our services offer guests t he opportunity to sample the natural environment around them at a world-class spa.” So, as the days become longer and warmer, bring the outdoors in and clear the air with the energizing, healing power of sage.—Jessica Lyons Hardcastle

“Sage extract carries the power to heal the skin, making it an ideal extract to soothe skin lesions...”

All the Sage Introduce clients to the healing benefits of sage by offering these produc ts at your spa.

Aveda Men Pure-Formance Shave Cream: This moisturizing formula preps skin for a close shave and helps reduc e razor burn. It contains a phyto-active blend that consists of licorice root, plai oil, sage, seaweed, and tamanu oil. www.aveda.com

CBI Laboratories All Herbal Toner: Containing extracts of chamomile, coltsfoot, horsetail, mint balm, sage, and witch hazel, this formula helps tone and condition oily skin. www.cbiskincare.com

Éminence Organic Skin Care Herbal Recovery Oil: This oil features precious herbs to soothe and renew ski n, including sage leaf extract and ylang ylang. www.eminenceorganics.com

24 A M E R I C A N

Ilike Organic Skin Care Hungarian Paprika Gel Treatment: Formulated with Hungarian cherry pepper to stimulate and detoxify and sage to reduce inflammation, this treatment p repares the skin to allow for greater absorption of skincare products. www.szepelet.com

Michael Marcus Tone Herbal Extract: Containing sage extract, which purifies and stabilizes oily skin, and organic salicylic acid to ser ve as an antiseptic, this formula helps exfoliate dead skin cells and debris that can cause problem skin. www.michaelmarcus.com

Pevonia Silky Skin Body Scrub: This body scrub gently polishes

SPA • WWW.SPATRADE.COM • MARCH 2013

away superficial impurities with allantoin, jojoba beads, rosemary, and sage. ww w.pevoniapro.com

Prima Fleur 7 Sacred Stirrings Inspire Essential Oil B lend [no. 7001] and Massage Oil [no. 7101]: The uplifting aroma of the oil blend and massage oil focuses the mind and restores energy, taking advantage of sage’s herbaceous qualities and traditional use to disperse negative forces. www.primafleur.com

Sothys Paris Purifying Lotion: This lotion contains sage, which has an antiseptic and astringent action to help treat and heal blemish-prone skin. www.sothys-usa.com —Nicole Altavilla


HAIR FREE

Dare to be /HPY-YLL, *VUÄKLU[ HUK :L_` with GiGi® The world’s most trusted hair removal brand www.gigispa.com

[ skin deep ]

Golden Glow Learn how offering creative sunless tanning packages and services at your spa can boost business and keep clients coming back.

SKIN CANCER IS THE MOST COMMON FORM

of cancer in the U.S. According to the Skin Cancer Foundation, more than 3.5 million skin cancers in more than 2 million people are diagnosed annually. When it comes to preventing skin cancer, the obvious solution is applying and reapplying sunscreen throughout each day, all year round. But while sunscreen is an effective way of protecting skin from cancer, it doesn’t give skin a healthy looking glow, which is one of the main reasons sun-worshippers choose to sunbathe. Achieving a radiant appearance without exposing skin to the damaging rays of the sun or a UV tanning boot h is why sunless tanning is one of the fastest growing segments in t he beauty industry. A 2010 study published in the Archive s of Dermatology found that women who were given sunless tanners along with skin cancer education were 33 percent less likely to sunbathe to develop a tan, compared to only 10 percent of those who were not given sunless tanners. In addition to educating clients on t he prevalence and dangers of skin cancer, it is important to make them aware that sunless tanners should not replace sunscreen even though the active 26

ingredient in sunless tanners, dihydroxyacetone (DHA), offers minimal sun protection. Sunless tanning has come a long way in recent years with the introduction of more modern technologies and a wider ar ray of options available. It’s also a service that spa-goers have come to expect to see on the menu at most spas and salons, which is why it is also a very competitive segment in the beauty industry. In order to attract new clients and retain current clients, spas are introducing special packages, offerings, and promotions as incentives. “Sunless tanning is one of the fastest growing services in the spa industry, because the treatment is quick, easy, and highly profitable,” says Julie Nostrand, founder of South Seas Skin Care. “It is important to offer a sunless tanning option, not only for clients to preserve their skin but to also offer additional services for better retention.” Skin Palette (Philadelphia), an exclusive airbrush studio, has found success focusing solely on sunless tanning. “We have seen firsthand the dangers from the sun,” says co-owner Julie Dorenbos. “Many of our clients are skin cancer survivors, and we are proud to be able to provide continued on page 28


“Sunless tanning is one of the fastest growing services in the spa industry.”

A I L O T O F : Y H P A R G O T O H P

%RRVW \RXU VDORQ RIIHULQJV ZLWK *L*L KDLU UHPRYDO SURGXFWV

$OO 3XUSRVH +RQHH �

$OO 3XUSRVH +DUG :D[

5IF  1SPGFTTJPOBM )BJS 3FNPWBM 'PSNVMB JO UIF 8PSMEþ 5IJT BMMOBUVSBM TPGU IPOFZ XBY JOTUBOUMZ MFBWFT TLJO TPGU TJMLZ BOE TNPPUI 'PS BMM TLJO UZQFT

*OEVMHF JO UIF TXFFU OFDUBS PG "MM 1VSQPTF )BSE 8BY 5IJT SFWPMVUJPOBSZ DSFBNZ IBSE XBY SFNPWFT BMM VOXBOUFE IBJS GSPN TUVCCPSO DPBSTF IBJS UP UIF mOFTU GV[[ *OGVTFE XJUI IPOFZ GPS TPGU HMPXJOH SFTVMUT 4USJQGSFF GPSNVMB GPS BMM TLJO UZQFT

6ORZ *URZ ZLWK $UJDQ 2LO .JOJNJ[F UIF SFHSPXUI PG IBJS XJUI (J(J 4MPX (SPX 5IJT NPJTUVSJ[JOH MPUJPO DPOUBJOT OBUVSBM QBQBZB FO[ZNFT UP TMPX EPXO UIF GPSNBUJPO PG OFX IBJS *OGVTFE XJUI BSHBO PJM UP EFFQMZ NPJTUVSJ[F UIF TLJO 6TF EBJMZ GPS IBJSGSFF TLJO

/HW *L*L KHOS \RX JURZ \RXU EXVLQHVV ZLWK WKHVH WULHG DQG WUXH KDLU UHPRYDO HVVHQWLDOV )URP ZD[HV ZDUPHUV DQG DFFHVVRULHV WR WUHDWPHQWV GHSLODWRULHV DQG SDUDIILQ *L*L KDV D VROXWLRQ IRU HYHU\ VNLQ DQG KDLU W\SH $V WKH SUHIHUUHG EUDQG DPRQJ SURIHVVLRQDOV *L*L FRQWLQXHV WR EH DW WKH IRUHIURQW RI FUHDWLQJ LQQRYDWLYH SURGXFWV WKDW KHOS ERWK PHQ DQG ZRPHQ IHHO FRQILGHQW ZLWK KDLUIUHH DQG VH[\ VNLQ

1R %XPS� %JNJOJTI VOTJHIUMZ CVNQT BOE JOHSPXO IBJST XJUI (J(J /P #VNQ 6TF /P #VNQ BT BO BEEFE TBMPO TFSWJDF UP IFMQ FYGPMJBUF TLJO BGUFS IBJS SFNPWBM 5P NBJOUBJO DMFBS TLJO CFUXFFO TBMPO WJTJUT PGGFS UIF OFX /P #VNQ 3PMMPO BT B UBLFIPNF JUFN

0LQL 3UR .LW

6XUH &OHDQ�

*OWFTU JO B DPNQMFUF XBYJOH LJU JEFBM GPS UIF CFHJOOJOH FTUIFUJDJBO PS TFBTPOFE QSPGFTTJPOBM 5IJT LJU JODMVEFT BMM UIF OFDFTTBSZ FTTFOUJBMT GPS B DPNQMFUF QSPGFTTJPOBM XBYJOH TFSWJDF

,FFQ ZPVS TBMPO TVSGBDFT GSFF PG XBY SFTJEVF XJUI (J(J 4VSF $MFBO 5IJT OPSJOTF BMMQVSQPTF DMFBOFS SFNPWFT XBY GSPN XBY XBSNFST DPVOUFSUP QT nPPST VQIPMTUFSZ DBSQFUT BOE DMPUIJOH 127 )25 86( 21 6.,1

LV WKH UHFRJQL]HG OHDGHU LQ EHDXWLIXO KDLUIUHH VNLQ

[ skin deep ]

continued from page 26 them with a healthy alternative. We see a lot of repeat business, referrals, and loyalty, because our clients know how much we care about them and their skin.” Te Skin Palette’s most popular service is its custom-blended airbrush formulas using Sunless’s Evolv heat-infused airbrush-tanning equipment and formulas. Te studio also offers several packages for its clients, including the Skin is in Membership ($175 per month), which includes two Sunless airbrush tans, three hydration station sessions, 12 photo rejuvenation sessions, and a 10-percent discount on retail products per month. Offering sunless tanning services as part of a package has also worked for I-Tan Sun, Spray, Spa (multiple locations in San Diego). At I-an, clients can join the I-Club ($59.95 per month), which includes the client’s choice of unlimited sun, spray, or spa services using Sunless equipment and products. At Sun Kissed (Gainesville, X), clients can choose from a variety of sunless tanning package options using Norvell equipment and products, including five tans of the client’s choice for $99 (a savings of up to $26) or 10 tans of choice for $199

(a savings of up to $51). Sunless tanning options include the Full Body an ($20), which applies a light color and rinses off in eight hours; the Express an ($25), which rinses off in three to five hours; Black Out ($25), which is for clients who desire a dark cocoa color; Brown Sugar ($25), which is a custom blend; Double Dark ($25), which is an extra dark color; and Norvell Clear ($25), which goes on clear and dries quickly. “Offering sunless sessions in a bundled deal is always a hit, because the price per tan is lower,” says Lurdes Medina, owner of Bella Sol Tanning Salon (Pasadena, CA). “Wording it so it sounds as if the client is receiving a free sunless session always sells. Everyone likes the sound of the word ‘free.’” A la car te services are also popular a mong clients, as they allow them to choose certain areas of the body to focus on, usual ly at a lower price point than a full-body tan. Sun Kissed, for example, offers a Legs Only ($10) option, which colors from the panty line down to the feet. Similarly, Bella Sol Salon offers clients the opportunity to choose to tan just the lower body, upper body, or face. SiSpa continued on page 30

“Offering sunless sessions in a bundled deal is always a hit, because the price per tan is lower.” A I L O T O F : Y H P A R G O T O H P

28


Deep cleansing treatment

The new Guinot patented Hydraclean facial that achieves clearer, brighter and more hydrated skin in 30 minutes. This answers the market demand for an “express” treatment, which also yields great results.

WWW.GUINOTUSA.COM DISTRIBUTED BY: LACHMAN IMPORTS, INC. 230 FIFTH AVENUE SUITE 900, NEW YORK, NY 10001 TEL: 800.523.1030 [email protected]

[ skin deep ]

continued from page 28 at Palm Beach Marriott Singer Island Beach Resort & Spa (Singer Island Riviera Beach, FL) offers mini spray tans as a complimentary service throughout the year to get clients to book additional sunless treatments. “During peak season, we offer clients complimentary mini spray tans on either the legs, arms, or ace to offer a taste o the glow,” says spa director Natalee Lynch. “Tat encourages them to book the ull experience, so they go home looking like they just visited the beach.” Sunless tanning can also be combined with other popular spa services to introduce clients to the benefits o sunless tanning. SiSpa offers Sun ‘n Sand ($120), which includes a 25-minute body exoliation, a 25-minute South Seas spray tan, and a vitamin D-inused smoothie. In addition, Salon AKS (New York City) boasts the Perect Legs Pedicure ($95, 75 minutes), which includes a pedicure and a bronzing treatment using St. ropez exoliating scrub and non-streak bronzing mousse. Te tan lasts or our days and is time-released so it gets darker as time goes on. “We find guests love the Perect Legs Pedicure when preparing or a vacation or an event where they don’t want to wear stockings or high boots,” says Susanna Romano, co-ounder o Salon AKS. “Tis treatment doesn’t take long, and the guest leaves with perect toes and bronzed legs or any occasion.” Whether a la car te or bundle packages, sunless tanning has proven to be an effective and

popular way or clients to achieve a radiant look all year without worrying about UV damage. Tat’s why some even consider sunless t anning to be an anti-ag ing treatment. “We promote beauty and anti-aging with our South Seas Airbrush Sunless anning session treatment, as it keeps the skintone looking bronzed while avoiding damaging the skin rom the sun’s harmul rays, which can cause skin cancer,” says aylor Fields, spa manager at The Spa at Ross Bridge at Renaissance Ross Bridge Gol Resort & Spa (Birmingham, AL). Many spas and tanning salons have turned to social media sites like Facebook and Yelp, as well as email, to help get the word out to clients about sunless tanning specials to attract new and repeat clients. Ofen all it takes is an intrig uing offer to get a client through the door, and i the client leaves satisfied, he or she is likely to return. “Tere is a large demand or sunless tanning services, and i spas do not offer it, someone else around them will,” says Veronique Munro, ounder and CEO o Ininity Sun. “Sunless tanning is now being offered in different types o businesses, rom hair salons, tanning salons, nail salons, day spas, and fitness centers, as well as mobile services, so how a company positions themselves through their marketing and promotions can be the determining actor as to whether or not they get their sunless business.”—Nicole Altavilla

“There is a large demand for sunless tanning services, and if spas do not offer it, someone else around them will.”

The Rising Sunless Offer clients a radiant glow without the damaging ef fects of the sun with product s from these sunless tanning companies.

Aviva Labs

Fake Bake www.fakebake.com

shop.jane iredale.com

Sothys Paris

www.avivalabs.com

Beautisol

GlyMed Plus

Laboratoire Dr Renaud

South Seas Skin Care

www.beautisol.com

www.glymedplus.com

www.ldrenaud.com

www.southseasskincare.com

Be Bronze

G.M. Collin

Norvell Skin Solutions

Spa Elegance

www.bebronze.com

www.gmcollin.com

www.norvelltanning.com

www.spaelegance.com

CBI Laboratories

Guinot Paris

Phytomer

St. Tropez

www.cbiskincare.com

www.guinotusa.com

www.phytomerusa.com

www.sttropeztan.com

Cosmoproshop

Infinity Sun

Rhonda Allison Cosmeceuticals

SunFX

www.cosmoproshop.com

www.infinitysun.com

www.rhondaallison.com

www.sunfxamerica.com

Éminence Organic Skin Care

Jane Iredale —The Skin Care Makeup

Sol Potion

Sunless

www.solpotion.com

www.sunlessinc.com

www.eminenceorganics.com

30 A M E R I C A N


www.sothys-usa.com

[ eye on vitamins ]

An Easy Pill to Swallow Take your spa’s efforts to promote wellbeing a step further by offering clients beauty- and wellnessrelated vitamins and supplements. AS INTEREST IN HEALTH AND WELLNESS

picks up speed, so do the opportunities for retailing and marketing nutritionals in your spa. “Te image of a spa evokes a sense of peace and wellbeing,” says Nancy Steely, N.D., director of research at life-science company USANA. “Vitamins and dietary supplements, which also care for the body, fit in perfectly with the concept.” Not surprisingly, there are numerous advantages to selling vitamins and supplements. Tey not only enhance your brand image by projecting a commitment to health and wellness but they also position your spa as a partner in achieving your clients’ overall lifestyle goals. It becomes a go-to place for all things health and wellness. “From a spa owner’s perspective, vitamins are good business, because they need to be taken on a regular basis,” says Boldijarre Koronczay, founder of Éminence Organic Skin Care, which manufactures Vitaskin Vitamin Solutions. “Clients will need to replenish their supply, which guarantees walk-through traffic and increases the chance for upselling at the spa.” On the flip side, the establishments that achieve the highest volume in sales are the ones that have a regular clientele: day, medical, and fitness spas, though some resorts have experienced some success with them, too.

Engaging Clients Just as a well-trained staff, pampering treatments, and soothing decor build a positive experience for spa-goers, vitamins and supplements should also be used to develop customer affinity, says Wes Crain, president of Navitas Naturals, an organic food and dietary supplement company. “It’s important to create a one-stop shopping opportunit y for the end customer, as it creates a captive audience.” he hook is to engage customers—share expertise that will encourage consumption beyond 32

the time of the treatment and the walls of the spa. “Spas are more than just a place to get a massage,” says Crain. “Tey have the potential to play a larger role in a client’s everyday healthy lifestyle.” He suggests putting together beauty baskets with the spa’s name and branding that includes step-bystep instructions and sending out newsletters and Facebook posts with nutrition tips and recipes to encourage sales and the use of nutrition products.

Choosing the Right Products While revenue gain is one aim, customer interest is another. Paul Hester, M.D., of Be MediSpa (Lexington, KY) cautions against carrying “unproven and unregulated supplements” with spurious claims and peddling nutritionals without proper


continued on page 34

“From a spa owner’s perspective, vitamins are good business, because they need to be taken on a regular basis.”


[ eye on vitamins ]

continued from page 32 advisement from a medical or naturopathic physician, a chiropractor, a nutritionist, or other licensed healthcare professional. “Be true to your own business, as well as to your clients’ best interests,” says Steely. “If your spa is small and doesn’t offer many wellness-related services like health assessments, nutrition products, healthy foods, or exercise facilities, then don’t overwhelm your staff or clients with an array of supplements about which you aren’t knowledgeable. Stick with the products that complement your spa’s massage and skincare services.” Some of the recommended “basics” include multi vitamin and multimineral supplements, melatonin, omega-3 fatty acids, and vitamin D supplements. On the other hand, if your spa provides extensive wellness-related services, says Steely, then you should choose products that fit accordingly. “If, for example, you provide meditation or mind-body

programs, then offer herbal supplements or teas for relaxation,” she says. “If you offer health assessments and nutritional consultation programs, you should stock more than just the basics, such as fiber supplements, skeletal-support nutrients, and any number of products dedicated to supporting specific body tissues and systems.” In fact, with the overwhelming number of vita mins and supplements on the marke t, most consumers will appreciate help determining the right products for their needs. A well-curated selection at a spa could be a preferable buying environment in comparison to a large supermarket. “Te bottom line is personalization—there is no one-size-fits-all solution to health and wellness,” says Steely. “Nutritionals are truly an exciting area for spas to enter into. As always, there is a lot of opportunity to attract new clients, as long as it’s done honestly and with integrity.” —Lisa Cheng

Internal Affairs Give your clients the health or beauty boost they desi re with these vitamins and supplements.

Éminence Organic Skin Care VitaSkin Vitamins: These

M’lis Antioxidant with Astaxanthin: With potent

targeted supplements are designed to address common skin concerns. The Clear Skin, Calm Skin, and Firm Skin VitaSkin Vitamin Solutions incorporate the innovative Moisture Defense System. www.eminenceorganics.com

antioxidants to protect the body and skin, this formula contains ingredients to help purify the blood, aid in proper digestion, and protect cells from free radicals. www.mlis.com

Fleur’s Hair-Nails Supplement: Tired hair and brittle nails will be a mere memory with this supplement, which relies on amino acids, trace elements, and vitamins to stimulate hair follicles and strengthen weakened nails. www.lespausa.com

Inovacure Vitality Cocktail Anti-Aging Formula: This collagen-based concentrate, flavored with cranberry and green tea, is enriched with antioxidants to help maintain young, healthy-looking skin. www.inovacure.com

34 A M E R I C A N

MILA The Miracle Seed: This proprietary blend of chia seeds is a natural source of omega-3s, antioxidants, and phytonutrients. www.lifemax.net

Murad Pure Skin Clarifying Dietary Supplement: This

management, this supplement increases the body’s production of ATP, a molecule that stores needed energy and improves DNA repair in the skin. www.osmosisskincare.com

Pevonia ClariPlex Vitamin Supplement – Clear & Maintain: Part of the Power Repair Spa Vitamins line, this clarifying oral supplement delivers an Ayurvedic blend of extracts to repair acneic skin from within. www.pevoniapro.com

Phytomer Silhouette Expert Dietary Supplement: These

blemish-reducing supplement helps provide a powerful internal defense against breakouts. www.murad.com

capsules work to slim and contour the body with green coffee, green tea, and laminaria digitata, a brown seaweed. www.phytomer.com

Osmosis Pür Medical Skincare ATP Cell Therapy:

Reserveage Organics Resveratrol 500mg and 250mg:

Offering a healthy way to detox and support weight

Offering a cell-protecting nutritional shield that helps


diminish the risk of agerelated issues, these capsules help fight environmental stresses, toxins, and free radicals. www.reservage.com

Sanítas Skincare Complexion Clear: This therapeutic supplement contains a blend of vital nutrients proven to address the origins of blemish-prone skin. www.sanitas-skincare.com

Skin Authority VitaD Fortified Illuminating Duo: Replenishing the body’s vitamin D levels from the inside out, this nourishing pair includes the Whole Food Spice Powder and Topical Elixir. www.skinauthority.com

Thalgo Menoceane: This supplement is formulated to help control hot flashes, irritability, and weight gain due to menopause. ww w.thalgo usa.com—Heather Mikesell


Introspective Shimmer

Transend Gold Matte Shimmer

Quietness Crème

MEDITATE SPRING 2013 COLLECTION

Peace & Harmony Matte Shimmer

20% of profits will be donated to the David Lynch Foundation to implement scientifically proven stress reducing modalities, including Transcendental Meditation. Calm & Clear

Energy Crème

Crème

VEGAN NAIL LACQUER

Infused with Ecocert-certified bamboo for up to 35% stronger nails. FREE OF DBP, TOLUENE, CAMPHOR, FORMALDEHYDE AND FORMALDEHYDE RESIN

877.SPARITUAL

SPARITUAL.COM

Slow Beauty ® for a Fast World.

Set yourself apart from the rest.   đ   ġ đ  

!)* "+. +5 /$,%*# +*0%*1!/ 0+ /'5.+'!0ċ %2! 5+1. %/!.*%*# (%!*0/ 3$0 0$!5 3*0 )+/0ċ $! 3.ġ3%**%*#Č ġ(!.! i-Lipo

™

(/!. +5 /$,%*# 0!$*+(+#5 *01.((5 /$.%*'/ "0 !((/ 1/%*# (+3 (!2!( (/!. !*!.#5 * +û!./č

Easy operation 20 minute treatment times High ROI No additional staff required Call for your FREE in-office demonstration:

888.769.1148 WWW.ILIPO.COM/DIFFERENTIATEYOURSPA

See what everyone’s talking about!

medical spa REPORT

38

IN THE KNOW

News & Trends

40

PRODUCT WATCH

What’s New

42

PROPER PROCEDURES

Permanent Makeup


Discover how spas are taking advantage of the business-building benefits of permanent makeup on page 42. MARCH 2013 • WWW.SPATRADE.COM • AMERICAN SPA

37

IN THE KNOW

2013 PLASTIC SURGERY

PREDICTIONS

Beverly Hills, CA, plastic surgeon Ashkan Ghavami, M. D., an internationally recognized authority on aspects of plastic surgery, predicts that the most popular surgeries for 2013 will be the following: • Quick Recovery Breast Augmentation. This surgical

technique can take as little as 25 minutes but allows for recovery to be less than 24 hours. • Ethnic Rhinoplasty. Until recently, beauty standards considered that a small European-shaped nose was the most preferred surgical result. Now people want a more natural-looking improvement that reflects their heritage and is still in proportion to their face. • S-Curve Buttock Lift. Excess fat from throughout the body, especially around the waist, is being used to define the buttocks and S-Curves while emphasizing the whole body shape. In this procedure, fat cells are transferred to shape and curve the accents. • Deeper Facelift Techniques. There will be a return to true facial shaping via surgical techniques that last and can be virtually unnoticeable. Says Ghavami, “We live in an extraordinary time when anybody can surgically change and improve the shape and features of their body and face and still look natural, and keep it a secret.”—Julie Keller Callaghan

38

New Filler Treats Smokers’ Lip Lines Those who light up can now fight the telltale signs of smoking, thanks to the dermal filler Belotero, a hyaluronic acid (HA) dermal filler that integrates with the skin, adapts to skin contours, and plumps and adds volume to lines and creases of the lip. “The most obvious prevention of smokers’ lines is not to smoke,” says Joseph Eviatar, M.D., an oculofacial plastic surgeon and surgical director of Chelsea Eye & Cosmetic Surgery Associates (New York City). “However, once the lines have formed, a dermal filler like Belotero can offer an effective solution. Belotero has a thinner consistency than other dermal fillers on the market, which allows us to gently and instantly f ill the f inest of lines.” Because Belotero is made of the same volumizing and moisturizing component of the skin, Eviatar says he has found it to be a natural fit for lip rejuvenation. “e difference is not only the composition of Belotero but also the actual technique of injection,” he says. “Injections with Belotero are performed more superficially, reducing the possibility of a tyndell effect, a darkening of the skin or blue hue, that other HA products can create if not injected properly.” Additionally, one treatment of Belotero was shown in clinical studies to last from nine to 12 months. —J.K.C.



Beauty is in the eye of the beholder… Sometimes it’s in your hands Nouveau Contour & the Nouveau Contour Academy provide you with the right tools & training to enhance a client’s natural beauty, not cover it up. To learn more and find out how you can offer this valuable service contact us The he Intelligent

[email protected] | 877-628-7201 nouveaucontourusa.com | nc-academy.com Nouveau Contour, Orlando Florida

PRODUCT WATCH

What’s New

WRITTEN BY JULIE KELLER CALLAGHAN

MELAMIN ZO Medical’s Melamin is a skin-bleaching and correcting cream formulated with 4-percent hydroquinone to gradually bleach areas of hyperpigmentation caused by melasma. Hydroquinone inhibits the production of melanin pigment, and vitamin E helps repair damaged cells. www.zoskinhealth.com

ADVANCED COLLECTION This physician-only collection from glotherapeutics has been expanded with five new product s that feature potent concentrations of active ingredients aimed at transforming the func tion, appearance, and texture of the skin. The additions include 10% Glycolic Cleanser, Tretinol 1%, HQ Advanced facial serum, 15% Glycolic Cream, and Eye Treatment. www.gloprofessional.com

HYDRATING SERUM This 100- percent oil-free, ultra-lightweight serum from Revision Skincare contains moisturizing

SERIOUS CLARITY 4X

hazelnut protein, honey, and sodium hyaluronate

is infused with four skin brighteners that dramati-

and is ideal for use af ter a chemical peel or microdermabrasion. www. revisionskincare.com

cally reverse the appearance of dark spots and skin discolorations, resulting in an even skintone and improved moisture

This serum from Neova

without irritating side effects. www.neova.com

C-QUENCE Environ’s C-Quence range is a s tep-up system that helps skin to acclimate to increasing strengths. Antioxidants, hyaluronic acid, peptides, and vitamins A, C, and E work in synergy to ass ist in creating the appearance of a smoother, more even toned skin texture and a healthy-looking youthful glow. www.dermaconcepts.com 40


PROPER PROCEDURES

Permanent Perfection Help your clients to always look their best with permanent makeup services, and make over your spa’s bottom line. AS SPA PROFESSIONALS, YOU OFFER YOUR

clients the luxury of looking and feeling their best without having to do any of the work. And in this ever-evolving industry, it is still possible to find new avenues to help your clients attain the results they desire while improving your bottom line. A growing trend sprouting up on spa menus is permanent makeup services, which offer clients the time and freedom to focus on more important things during the day than applying makeup. According to Jeanee Lusby, founder of NaturaLook Institute of Permanent Cosmetics, permanent makeup is the ideal option for almost any client looking to simplify their lives by looking their best without having to invest too much time. “ is is a great service for anyone who wants to restore lost color or definition to their face,” says Lusby. “It is also great for women who have difficulty seeing up close, have allergies to conventional makeup products, who are very active outdoors, and those who struggle with asymmetric facial features.” Among the most popular permanent makeup procedures being offered at spas are eyeliner, eyebrows, and lips. “Permanent eyeliner is a must for women with allergies to conventional makeup, and who wear contact lenses, have poor eyesight, or shaky hands,” says Gina Gheldof, founder of Forever Young Cosmetic Spa (Glen Ellyn, IL). Gheldof helps clients attain varied effects on their eyes depending on their desires, be it a so, subtle look or a more dramatic eye. When it comes to eyebrows, Gheldof’s goal is to define the client’s face by creating a natural look with a custom blend of pigment shades that match the client’s natural hair shades. According to Gheldof, lip procedures can correct asymmetry, add definition and ful lness, and either enlarge or minimize the lips’ appearance. It can also reduce the appearance of lines around the lips and prevent lipstick from “bleeding.” Another popular 42

permanent makeup offering at Spa Gregorie’s (multiple locations in CA) is the application of a beauty mark. According to Livia Abrudan, permanent makeup artist at Spa Gregorie’s in Newport Beach and Rancho Santa Margarita, clients request this for a number of reasons, such as to add a dramatic flair to their look, as well as to cover up imperfections such as scars or freckles. In addition to aesthetic enhancement, permanent cosmetic services are also being used medically. “There is a growing need for permanent makeup services that go beyond eyebrows, eyeliner, and lip liner,” says Robert Waters, vice president and general manager of Nouveau Contour North America, a manufacturer and educator of continued on page 44


“A growing trend sprouting up on spa menus is permanent makeup services.”


Can you keep a secret?

Discover Environ, the results-driven skincare line that’s the secret to beautiful and healthy looking skin for the face and body. Specially formulated Environ products help transform and rejuvenate the appearance of skin, providing measurable results that your clients will see, feel, and love.

Available exclusively through physicians and medically affiliated spas.

Your reputation is built on results. So is ours. 'HUPD&RQFHSWV ä Distributors of Environ Skin Care

 ,QGXVWULDO 'ULYH %XLOGLQJ  ä 0DVKSHH 0$   ä '(50$&$5(  ä ZZZGHUPDFRQFHSWVFRP

PROPER PROCEDURES

continued from page 42 permanent makeup. “Tis includes creating areola pigmentation or post-breast reconstruction afer a mastectomy, as well as helping accident or burn victims by creating eyebrows or defining the lip or eye area. It provides not only a new avenue o revenue but also a rewarding service that offers a permanent solution or those afflicted with bodily flaws.” I you are considering incorporating permanent makeup services into your spa menu, it is imperative to ensure that your provider is properly trained, says Lusby. “Make certain that he or she has completed enough practice procedures on several dierent canvases and is confident in his or her skill level beore offering any services to clients,” she says. “In our center, we offer a 100-hour course, including a combination o didactic and practicum. Our students have one year o support and in-clinic hands-on proctor opportunities available to them.” Nouveau Contour offers both undamental and advanced training or those looking to administer permanent makeup services. he undamental training includes 35 hours o sel-study prior to the course, ollowed by 40 hours o in-house instruction

and hours o homework per night, totaling 85 hours o study. Te company’s advanced courses are designed or current practitioners who want to improve their existing techniques and learn ways to obtain better implantation o pigment and reduce trauma to the skin. In addition to ensuring your permanent makeup technicians are thoroughly trained, Lusby points out that it is important to educate your entire staff. “Because there is much to do when incorporating this service into your business, we also teach a marketing course so the entire spa personnel is educated on the benefits o this service,” says Lusby. “For example, it is critical that the person answering the phones is well educated in fielding questions and counseling potential clients on the topic.” According to her, now is the ideal time to incorporate these services into your spa’s menu. “Tis industry is continuing to grow and improve quickly in the areas o pigments, devices, techniques, and design trends,” says Lusby. “Tere has never been a better time or spas to incorporate permanent makeup. It is a big-ticket service with a very low set-up cost, so everyone wins.”—Nanci McArdle

“There has never been a better time for

spas to incorporate permanent makeup.”


44


Your Spa + Merle Norman Products = MORE PROFIT

*

EST. 1931 FULL RANGE OF SKIN CARE AND MAKEUP

90-DAY INITIAL ORDER

FINANCING

FREE TRAINING FREE BACK-BAR/ CONSULTATION PRODUCTS**

COMPACT TESTER AND STORAGE UNIT

60% ADVERTISING REIMBURSEMENT+ FREE LOCATION LISTING

“Having a full-service spa, combined with Merle Norman makeup and skin care, allows me to offer a complete beauty experience and adds more profit potential to every client visit. It’s a very valuable asset to my spa business.” –Laurie D, Calgary, AB, Canada

CALL NOW TO LEARN MORE! Call (800)421-6648 Email [email protected] Visit MERLENORMAN.COM

“I love that Merle Norman creates all the advertising materials for me to help market my business. Reaching my customer base is quick and easy, and their 60% reimbursement program is a huge financial plus!” –Kathy H, Anderson, South Carolina

* Excluding applicators, wipes and pencils sourced overseas, we are 100% American made. ** With purchase of retail products . + Subject to advertising guidelines .

MERLENORMAN.COM © 2012 MERLE NORMAN COSMETICS , INC.

shelf life YOUR GUIDE TO GROWING YOUR RETAIL BUSINESS

47

CUSTOMER TRUTHS

Retail Realities K C O T S R E T T U H S : Y H P A R G O T O H P

52

PEOPLE

Worthwhile Goals Turn to page 47 to learn why it’s important to accept the mantra, “The customer is always right.”

56

PRODUCTS

Sellable Styles

MARCH 2013 • WWW.SPATRADE.COM • AMERICAN SPA

47

shelf life

CUSTOMER TRUTHS

Reality Check Retail expert Chip Averwater lays out a few customer truths that you may not want to admit. “THE CUSTOMER IS ALWAYS RIGHT” IS A

mantra that business owners hear over and over again. Sometimes, however, customers are just plain wrong. Tey misunderstand products, what a spa can do, how business is done, what pricing is realistic, and more. But if you don’t want your spa’s retail area to fail, you’d better figure out quickly that even when the customer is wrong, he’s right. It’s a retail truth that you simply have to come to terms with to be successful. It’s almost always more productive to swallow your pride, apologize for the perceived injustice, and make it right. Always remember, your win is getting the business and keeping the customer. When you learn to love your customers, warts and all, you and your business will be better for it. Here are some important reality checks that will help you improve your business. Retail doesn’t get rave reviews. Most shoppers agree that the ty pical retail experience isn’t good and say they hate to shop. Why can’t retail rate more satisfaction? One theory is that

consumers experience retailing almost daily and become highly discriminating in their standards. Also, consumers oen see excellent examples of particular aspects of retailing individually, but rarely does any retailer get it all right at once. Finally, retailers who do manage to get it al l right are oen too expensive to be competitive. Whatever the reason, you should accept that you’ll get little sympathy from customers. Teir patience is thin, their budgets are stretched, and they are ever conscious of their power to take their business elsewhere. Be-backs don’t come back. “I’ll be back later to purchase this!” An experienced retailer knows a sale has just walked out the door, probably for good. “I’ll be back” is something

customers say to extricate themselves from the situation without disappointing the salesperson. Even customers who believe they’ll come back seldom do; they get distracted, lose their motivation, 48

find other options, or simply procrastinate. When a customer says she’ll be back or asks for a card, you should ask if you’ve shown her the correct product, answered her questions, and provided enough information. If she answers yes, she’ll typically say she just needs to think about it, which translates as, “I’m not convinced that this is the right product or best price.” If the customer is receptive to further discussion, keep asking questions and providing information. If she is finished with the conversation, offer to send her some literature, collect some additional information for her, or call her if the product goes on sale. With persistence, maybe you’ll convince your be-back to come back. Happy customers come and go; unhappy customers accumulate. Except for the (possible) small percentage of die-hard customers who consistently purchase retail

products at your spa, your happy customers aren’t necessarily customers for life. Te truth is, satisfied customers might do business with you again, but you’re only one of many. Dissatisfied customers have longer memories and look for opportunities to warn ot hers away. Tey’re expensive enemies to have. It’s usually worthwhile to actively look for continued on page 50


“When you learn to love your customers, warts and all, you and your business will be better for it.” K C O T S R E T T U H S : Y H P A R G O T O H P

shelf life CUSTOMER TRUTHS

continued from page 48 unhappy customers, open a dialog, and try to make up with them. Oen, a little attention turns them into equally vocal advocates. And wouldn’t you rather have one of those instead of a critic? Complaints are signs our customers want us to do better. No retailer likes to receive complaints, so it’s tempting to write them off as flukes or feedback from unhappy people. But here’s the cold,

hard truth: When a customer complains, it often means many others feel the same way but don’t tell us—they take their business elsewhere. A complaint represents an opportunity to improve service to all of your customers. It’s information you vitally need, and although it might not be pleasant to receive it, these customers are going out of their way to help you. Low prices won’t excuse poor service. Most shoppers recognize the realities of price and service trade-offs. They can have low

prices, or they can have good serv ice, but not both. Aer all, great service in retailing is mostly a matter of the quantity and quality of a retailer’s employees. Every retailer would improve service by hiring more and better people if price competition didn’t constrain expenses. But since we don’t live in a perfect world, retailers must find a balance between service and price. So here’s the bottom line: Never believe the rationalization that poor service doesn’t matter if your prices are low enough.

representative of everyone who does business with your competitor. However, the complaints a ren’t a balanced picture. Only their dissatisfied customers come to see you; their satisfied customers have bought, are happy, and have no reason to be in your spa. A few unhappy customers can find their way to your spa. Although sometimes vocal, these disgruntled shoppers are usually not representative of typical business experiences with your competitor. You should always remember: While you’re seeing their mistakes, they’re seeing yours. Agitating and aggravating are likely to be repaid in kind. Because I truly believe 99 percent of retailers want nothing more than to make t heir customers happy, sometimes the truths about t hose customers can be the hardest to admit. But, of course, all of these things are the nature of retailing. When you admit these truths are out there, you can begin to implement ways to keep your customers happy, keep them coming through your doors, and, most importantly, keep them buying from you.— Chip Averwater

“When a customer complains, it often means many others feel the same way but don’t tell us.”

Chip Averwater is the chairman of Amro Music Stores (Memphis, TN) and the author of Retail Truths: The Unconventional Wisdom of Retailing (ABB Press, 2012).

“Take it back where you bought it” alienates customers. Occasionally, you’ll encounter a customer who asks for help with a product he purchased elsewhere. If “elsewhere” happens to be a troublesome spa competitor, it’s

tempting to rub the customer’s mistake in and ask, “Why don’t you take it back to them?” But realize the customer is coming to you because he is unhappy with the competitor’s transaction. Do we really want to send him—as well as his money and possible future patronage—back? You don’t see your compet itors’ happy customers. Inevitably, you’ll encounter a customer who comes to you because she is dissatisfied with the competition. At this point, you’ll be tempted to assume that this customer is 50



shelf life PEOPLE

The Spa at Rancho Encantado retails quality items that Four Seasons guests want.

What are your retail goals, and how do you plan to achieve them? “Because our resort was

an existing property when Four Seasons came into management, we already had a fully stocked retail shop. When I arrived, my goal was to not reinvent the wheel but take the popular items already here and boost the quantity we had in stock. ere’s nothing worse than clients looking at items that the boutique does not have in the right size, smell, or color, so they end up leaving the spa empt y handed. My other priority was to bring in quality items that our Four Seasons clientele want to see a nd purchase. e cost does not have to be outrageous, but if the item is a brand people have heard of, they will buy it. For 2013, I will continue wit h these goals a nd try to go even further by advertising and selling our wonderful Four Seasons beds and bedding. ere is minimal cost for the spa, but the sale s are huge 52

for our bottom line. It’s a win-win for t he spa and our guests.”—Emily Richey, spa director, Spa at Rancho Encantado at Four Seasons Resort Rancho Encantado Santa Fe (NM) “Our main goal in 2013

is to revitalize the spa’s signature product line in order to better support branding initiatives for the year. We’ll be playing with a farm-to-treatment-table concept as part of our retail initiatives here at Pinehurst. We’re currently in the process of developing a selection of organic massage oils that we’ll make using plants that actually grow on property, and we will use them in services and as part of our revamped product offerings.”—Jennifer Reid, spa director, e Spa at Pinehurst (NC) continued on page 54


“We also plan to better merchandise our products and be more creative with the retail space we have.”

CLEVERLY CREATED TO SUIT YOUR STYLE OF WORK. NOELASMARUNIFORMS.COM [email protected] 1 800 772 1408 NOEL ASMAR BRAND DIVISIONS: UNIFORMS. RESORT. ASMAR EQUESTRIAN. BOWLS AND ACCESSORIES.

shelf life

PEOPLE

continued from page 52 “In order to drive retail

revenue at Alvadora Spa at the Royal Palms in 2013, we partner ma ny of our spa treatments with the retail items on offer, combining this w ith personalized baskets for guests w ith items handpicked by their spa therapists to enhance the spa experience at home. Incorporating a value incentive for guests to purchase products used in their treatments, such as if they purchase the items on the same day as their treatment, is another way of increasing retail revenue. We also place emphasis on carrying seasonal retail items that rotate quarterly and speak to our Royal Palms history and feel. We will also extend a loyalty program this year to make it easy for guests to reorder items they purchased while visiting the spa at Royal Palms.”—Glorianna Wood, spa director, Alvadora Spa at Royal Palms Resort and Spa (Phoenix)

“Our goal is to educate our

guests on how to take care of the longevity and health of their skin by offering the correct product recommendations that fit into their individual lifestyles whi le also delivering the finest results and benefit s. We focus a lot on providing our colleagues with retail education and training programs given by and with our various part ners. In 2013, we hope to achieve a 28 to 30 percent retail-to-service sales ratio by incorporating the knowledge our therapists have to our guests. By explaining and practicing the products on and with our guests, they will understand, feel comfortable, and see the results, which in turn will allow them to make wise purchases.” —Kristy Whitford, spa director, The Spa at Mandarin Oriental, San Francisco

“Our retail goals are to

double our retail sold on a weekly basis. We plan to achieve this by bringing more education to our staff; the more knowledge and understanding the staff has of the product, the more they believe in it and will share it with our guests. We also plan to incorporate more enhancements into our everyday treatments, for example, by offering guests a hand massage during a hair service using one of our body exfoliators and shea butters. Cross promotion is the key to this; making sure the entire staff is educated on every product we sell. The more we talk about our products and the more passionate we are about our products, the more our guests will believe in them as much as we do. We also plan to better merchandise our products and be more creative with the retail space we have. We will recognize our fast movers and make sure we always keep them in stock so we never miss out on a sale and our guests know they can always depend on us for their product needs.”—Cara Hart, spa director, Corbu Spa & Salon (Cambridge, MA) 54


Value i ncen tive s help boost sales at Alvadora Spa.

“The more we talk about our products and the more passionate we are about our products, the more our guests will believe in them...”

by the numbers

INVEST in your business

18, AVG NUMBER OF SPA VISITS

COMPARE the numbers

FOR AN ISPA MEMBER

7,265 AVG NUMBER OF SPA VISITS FOR A NON�ISPA MEMBER

$86

AVG GUEST

$55

MONTHLY COST

$43

AVG SPA RETAIL

SPEND PER SPA VISIT

OF AN ISPA MEMBERSHIP

SPEND PER GUEST

GROW your knowledge library ISPA RESEARCH + 20 STUDIES

17 25+

ISPA EDUCATIONAL COURSES AND TOOLS HOURS OF ON�DEMAND WEBINARS

Members can access valuable benefits 24/7 at experienceispa.com.

Visit experienceispa.com/gift to receive a free ISPA gift! *Source: ISPA 2012 U.S. Spa Industry Study

AS SEEN IN VARIOUS FOUR SEASONS, RITZCARLTON, AND MANDARIN ORIENTAL SPAS.

shelf life PRODUCTS

Uplifting Offerings MOTIVATE CLIENTS TO LIVE THEIR LIVES TO THE FULLEST WITH THIS COLLECTION OF INSPIRATIONAL ITEMS.—JULIE KELLER CALLAGHAN

Help clients accessorize with meaning with Chakra Bracelets from DAISY LONDON. Created with precious metals and colored cord, the blissinducing bracelets offer a rainbow of beautiful meanings. www.daisyjewellery.com

Fitness aficionados can add to the impact of their yoga practices with the lightweight Be Inspired Yoga Block from GAIAM, which provides stability, balance, and inspirational messages screened on the front. www.gaiam.com

Remind spa-goers of their spirit animals with the Charm Dynasty necklaces from DOGEARED. These delightful charms help clients celebrate the year of their births by reminding them of their special birth-year characteristics. It’s the ultimate in animal magnetism. www.dogeared.com

56 AMERICAN SPA • WWW.SPATRADE.COM • MARCH 2013

The Shift Your Awareness notebooks from THE UNIVERSE KNOWS provide inspiring messages that allow writers to give themselves permission to believe in themselves and be open to life’s little miracles. ww w.theuniverseknows.com

DIVINE BLESSINGS’s

ultra-soft, comfy yoga-inspired clothing promotes “breathing freely and opening up to receiving higher uplifting healing vibrations from the i nfinite universe,” says co-creator Divine Aubry. She notes the encouraging threads can help wearers “inhale t he breath of light and exhale love and compassion through the vibrations that resonate from the messages on the garments.” www.divineblessings.us

shelf life PRODUCTS

Uncommon Goods SOLVE A BEVY OF PROBLEMS WITH THESE UNUSUAL AND UNIQUE ITEMS THAT ARE SURE TO ADD THAT LITTLE EXTRA SOMETHING TO YOUR RETAIL AREA.—HEATHER MIKESELL

Accessorize spa-goers with HOT GIRLS PEARLS, the first freezable pearl necklaces to offer a frosty fix. Ideal for those who have a tendency to overheat, are suffering from hot flashes, or are just feeling hot and bothered, these oversized pearl strands, available in three lengths, come in White, Blush, and Gunmetal. Filled with a nontoxic cooling gel, they have a magnetic clasp for easy wearing. www.hotgirlspearls.com

After a manicure, the last thing you want your clients to subject their hands to is harsh cleaning chemicals. Gloveables waterproof gloves from GRANDWAY protect hands from that and more. Complete with a fun and flirty ruffled fringe, the gloves guard hands while cleaning, gardening, and washing dishes. www.grandwayhonduras.com

BLINGGUARD BlingDots

and BlingWraps help accessories dazzle with the ultimate fashion fix. Holding earrings in place, BlingDots are disposable earring backs made with a soft hypoallergenic foam and a pressure-sensitive adhesive. BlingWraps are easyto-use transparent and disposable wraps that keep rings from twisting, turning, and sliding. Both showcase jewelry the way it was meant to be displayed. www.blingguard.com

For vino-loving clients, Wine Wipes by BORRACHA provide the perfect solution for removing red wine stains from the mouth and teeth. The small compact of wipes fits easily in any purse and offers a discreet way to wipe the wine off of any smile. www.winewipes.com Clients lacking self-control will thank you for these scientifically based portion-control plates from SLIM & SAGE. The patentpending nine-inch porcelain plates reveal the recommended proportions to build a healthy diet: one-quarter of the plate is designated for lean protein, one-quarter is for whole grains, and one-half is for vegetables. Based upon research from the American College of Cardiology, Harvard University, the Mayo Clinic, and Stanford University, the tableware may be able to reduce caloric intake by up to 59 percent. www.slimandsage.com 58 AMERICAN SPA • WWW.SPATRADE.COM • MARCH 2013

AS SEEN IN THE RETAIL AREA OF THE ALLISON SPA (NEWBERG, OR)

BEAUTY BY THE NUMBERS with

1 TUBE + 4 WEEKS Fuller Looking and Thicker Looking

Lashes and Brows BRUSH ON RAPIDLASH EYELASH ENHANCING SERUM BEFORE BED AND SAY GOOD MORNING TO LUSCIOUS LOOKING EYELASHES AND BROWS IN JUST 4 WEEKS. s 3!&% s %!39 s %&&%#4)6% s !&&/2$!",%

HEXATEIN™ 1 COMPLEX A unique blend of 6 lash and brow enhancing ingredients

877.760.6677 www.rapidlash.com Available at many fine spas and salons throughout the country

shelf sh elf life PRODUCTS

Fit to Be Sold

Encourage your clients to get up and move in fashion-forward pieces from the NOEL ASMAR Fitness Collection, which takes its inspiration from the body and how it moves. With built-in UPF sun protection, the clothing is made of breathable fabric that strongly inhibits odor and features antibacterial proper ties. www.noelasmar www.noelasmar.com .com

INSPIRE YOUR CLIENTS TO HIT THE GYM OR STUDIO THIS YEAR WITH THESE FABULOUS FITNESS FINDS.—HEATHER MIKESELL

Yoga practitioner s don’t need to worry about losing their grip when they rely on PLANK ’s ’s body heat-activated yoga mats, which help improve body alignment and poses. Available in four designs, yogis can choose among the Cobra Yoga Mat, the signature Plank Yoga Mat, the Pills Yoga Mat, and the Shag Yoga Mat (pictured). Each offe rs an easy way to get grounded. www.plankdesigns.com

Way more than just workout wear, the Micro Stripe Tank from TEES BY TINA can go straight from the yoga studio to the street. This wardrobe essential comes in a variety of colors and is one size fits most. www.teesbytina.com

When your clients can’t get to you, give them YOGA TUNE UP Therapy Balls, which help relieve headaches, stiff necks, sciatica, back pain, tight hips and hamstrings, and more. Made of a special rubber that grips at the skin, the balls are ideal for providing a deep-tissue massage. www.yogatuneup.com

AS SEEN SEEN IN THE RETAIL AREA OF LAKE AUSTIN SPA (TX) AND THE SPA AT THE ESSEX (VT).

Ideal for dancing and practicing martial arts, Pilates, and yoga, PURETOES offers moisture-wicking, antimicrobial foot covers with skid-free pads embedded on the bottoms. From hot pink paisley to grape tribal print, the toeless socks come in a variety of prints, and fitness enthusiasts can look forward to new designs every three to four months. www.puretoes.com 60 AMERICAN SPA • WWW.SPATRADE.COM • MARCH 2013

Treat yourself to a year-round summer tan

Instantly � ( UH[\YHSSVVRPUN [HU PU HU PUZ[HU[ � ;PU[LK ZLSM[HUULY � :[YLHRMYLL MVYT\SH KYPLZ X\PJRS` � ¢ UVaaSL MVY LHZ` HWWSPJH[PVU NO SUN NEEDED

TRAVEL SIZE!

www.bodydrench.com

shelf sh elf life PRODUCTS

Total Beauty CLIENTS WILL DISCOVER THAT LOOKING GOOD IS EASY WITH THE HELP OF THESE USEFUL BEAUTY ACCESSORIES.—NICOLE ALTAVILLA

AQUATHENTIC Turkish

Bath Mitts are made from all-natural fibers to exfoliate dead skin cells, accelerate blood circulation, revitalize skin cells, eliminate toxins, open clogged pores, prevent the for mation of blackheads and acne, and improve skintone and firmness. www.aquathentic.com

Ease clients’ everyday eye concerns with the EYESLICES Biotanix range. The line consists of Bright Eyes, which targets puffiness and dark circles; Beautiful Eyes, which relieves tired, red eyes; Gorgeous Eyes, which is formulated to firm skin and treat fine lines; and Clear Eyes, which offers relief during allergy season. www.eyeslicesusa.com

Protect natural lashes, lash extensions, and the delicate skin around the eye area with the NOVALASH LASHcloud, a soft crescent-shaped pillow that is designed to suspend lashes during sleep. Its contoured edges eliminate friction that can result in tangled extensions, as well as shedding and unnecessar y retouching. It also helps protect the collagen fibers around the eyes and helps improve nasal airflow. www.novalash.com

AS SEEN SEEN IN THE THE RETAIL RETAI L AREA OF IHILANI SPA AT JW MARRIOTT IHILANI, KO OLINA (OAHU, HI)

The BeautyBand Headband from MAKE-UP-MATTE is ideal for keeping hair back during spa treatments or while cleansing the face or applying makeup. Available in a variety of chic print designs, these soft cotton and microfiber polyester headbands are machine washable and easy to use. www.makeupmatte.com 62 AMERICAN SPA • WWW.SPATRADE.COM • MARCH 2013

Gone are the days of tying cosmetic pencils and brushes together with rubber bands to keep them organized. Now, there is the SNAP N EASY , a cosmetic eyeliner, lip liner, and brush holder tool. Perfect for women on the go, it can hold up to eight pencils or brushes by easily snapping them into the slots around the cylinder. www.snapneasy.com

NEW YORK APRIL 14-16 • 2O13 JAVITS CONVENTION CENTER

•

NEW YORK CITY

revitalize your career at the spa & wellness show in new york city

We’ve Gone Mobile!

PRESENTED BY

Navigate the show in the palm of your hand. OUR FREE Mobile App will be available for download at www.iecsc.com/ny

Register by March 18 and receive FREE exhibit hall admission * and Save up to $75 on your Conference Registration

register today at www.iecsc.com or call 800.498.6984 *Exhibit Hall admission will be $25 if you register after March 18 CO-LOCATED WITH

PARTNERS

ENDORSED BY

Like

Like IECSC Shows on Facebook for event updates and important information.

Facebook.com/thespashow ©201 2 QUESTEX MEDIA GROUP LLC

spa radar a look at the latest spa trends, offerings, and retail items

matterhorn meltdown

I K S N A R A B A R A K : Y H P A R G O T O H P

Nestled in the small alpine village of Zermatt, Switzerland, The Spa at Coeur Des Alpes offers guests an après-ski experience that rivals the high acclaim given to the country’s watches and chocolate. Massage, reflexology, and aromatherapy are all available at the spa, but the highlight is the hydrotherapy, which includes a Kneipp footbath, a sauna, a caldarium, and an outdoor Jacuzzi with a breathtaking continued on page 66

One of the highest peaks in the Alps, the Matterhorn overlooks the small Swiss town of Zermatt. MARCH 2013 • WWW.SPATRADE.COM • AMERICAN SPA

65

spa radar

continued from page 65

view of the Matterhorn. Like this majestic peak, the hammam is the spa’s show-stopper. The spa features modern designs and decor conceived by the locally renowned architect and designer Heinz Julen. No detail is overlooked, including the stunning marble centerpiece. Following the Turkish bath tradition, guests are encouraged to participate in a cleansing ritual starting with a rhassoul bath, featuring mud from the Dead Sea; a soak in a cool bath; a rest on a heated stone slab; and a steam and rain shower. Also noteworthy is the resort’s eco-awareness. In this no-car town, the property fits right in, with much of the natural stone upon which the hotel was built incorporated into the hotel and spa. Also, as co-owner Leni Mullen says, “We are lucky to have ground heat, as we use it to heat the spa.” Although most treatments are offered for a price, use of the spa facilities is included in the room rate, so hotel guests can enjoy the inviting oasis at no extra charge. For outdoor enthusiasts, this spa is a respite for skiers and hikers looking forward to warming their bones after a long, cold day in the mountains.—Kara Baranski

: The hammam features a chandelier designed by the spa’s architect, Heinz Julen; guests can enjoy a view of the Matterhorn while soaking in the outdoor Jacuz zi; and the treatment room and common area feature modern furniture with the comforts of a Swiss chalet. CLOCKWISE FROM TOP

NAILING IT The spa’s sophisticated style is attracting many Brooklynites.

Brooklyn, NY, hipsters are tuning in to a trendy new nailcare haven called Very Polished Lounge Spa, which is located in the buzz-making neighborhood of Stuyvesant Heights. Created by entertainment industry veterans Lannetta Easterling-Hay and Anjaneth Aguirre, the 1,800-square-foot spa is creating its own buzz. Designed by Jennifer Snowden of STUDIO ID, the spa features a contemporary layout and an inviting courtyard. Services are performed using natural products, and t rend-setting clients are flocking to the spa for its stylish nail-art offerings and monthly visits by celebrity nail artists, as well as grooming services and fun party packages. “Opening the spa is a very exciting time for us as entrepreneurs, especially w ith all the excitement that Brooklyn has been receiving as the cultural mecca of New York City,” says Easterling-Hay. “As natives of Brooklyn, we’ve seen thi s neighborhood grow and transform into a hub that attracts everyone, which makes this process even more amazing.” —Julie Keller Callaghan

66 A M E R I C A N


Discover The Beauty Of Your Natural Lashes… Why settle for dry, fragile-looking, lifeless lashes? Discover what clients the world-over have found to be the definitive pathway for achieving elegant, stunning looking lashes – RevitaLash Advanced. For more information call 877-909-5274 or visit us at www.revitalash.com

Not Available for Sale in California ©2013 Athena Cosmetics Inc.

spa radar

Natural Nails Nailcare goes green at Lollipop Nail Studio (Costa Mesa, CA), a chic organic nail studio that is dedicated to healt hy, non-toxic products and services. Using lotions, scrubs, and soaks made in-house with fresh, organic ingredients and water-based polish, the green getaway offers nourishing manis and pedis for spa-goers of all ages. With the acetone scent of nailcare services nixed, the air is sweetly scented only wit h the four essential elements used in the manicures and pedicures—almond, camell ia, geranium, and rose. “I really wanted to create a place where both kids and adults could enjoy time together, indulge in a little luxury, and feel good about it being a healthy treat but still keeping the fun,” says creator Jackie Dalton. “Lollipop came out of the desire to take my daughter to a nail salon free of chemicals.” It’s a nailcare t reat that is almost good enough to eat. —J.K.C.

Clients are sweet on the spa’s hip look, organic polishes, tasty treats, and inviting space.

CLOCKWISE FROM TOP LEFT:

Y H P A R G O T O H P N O S T A W E N N A : Y H P A R G O T O H P

68


spa radar

Yelo’s new loc atio n has been reimagined to offer clients a complete relaxation experience.

mellow yelo Yelo Spa, a Manhattan retreat that perfected the perfect nap, has awakened to a new location. Originally a spot to secure a sublime snooze, the spa has evolved to be a stressrelieving retreat. Now, instead of checking in at the front desk upon arrival, guests are greeted by a trained host who creates a customized session. The price is set uniformly per minute, and trained therapists are on call. Options range from the signature YeloCab nap, reflexology, and organic skincare treatments to detox or anti-jetlag sessions to a variety of massage therapies. Also updated are the sleek Yelo cabins and the Yelo Zero Gravity Bed, which reclines so deeply that clients’ legs are above the c hest, providing a feeling of weightlessness, allowing the heart to slow down and guests to deeply relax. At the heart of the new Yelo space is a communal area that also serves as the site for an event series featuring chats about nutrition, wellness, travel, and more. “I see so many people sleepwalking through life,” says founder Nicolas Ronco. “We as humans work and live better when we are well balanced. Everything in this new space reflects that philosophy. We really dedicate ourselves to waking up people’s souls so they feel more alive, more beautiful.”—J.K.C.

S S I L B S H T R A B . T S

The island of St. Barths is saying bonjour to a new highend healing retreat with the openi ng of Sisley Spa at the Christopher Hotel. There, the affluent gues ts of the secluded five-star hotel c an relax in one of three spacious treatment rooms that overlook the sea, taking advantage of the phyto-aromatic benefit s of the luxe French line. From a sunset massage to decadent skincare ser vices, it’s an island escape with fabulou s French flair.—J.K.C.

70 A M E R I C A N


Spa-goers can breathe in the fresh sea air while enjoying soothing treatments.

w e N ge

You’ll love what’s inside ...and what isn’t.

PURE TOUCH

organics MASSAGE GEL

Sale You’ve never experienced a gel like this before. Pure Touch Organics Massage Gel is Earth Balanced and rich in organic ingredients in their purest form. Free of unnatural waxes, fragrances and preservatives, you can be certain that nothing will come between you and your touch. ®

BIOTONE

See biotone.com/protocols for treatment ideas 800.445.6457 | BIOTONE.COM

in touch tantalizing spa treatments

THE LAND OF MILK AND HONEY For a nourishing indulgence that awakens the skin, gues ts opt for the Milk & Honey Body Treatment ($180, 60 minutes) at The Spa at Viceroy Miami. Utilizing products from Sanítas Skincare, the treatment, which features organic and locally sourced honey, involves a dry-brush exfoliation along with an application of Milk & Honey Body Sc rub. Once the scrub is removed, a generous amount of Milk & Honey Body Wrap is applied to the body using a paraf fin fan brush, and the body is wrapped in mylar sheets and blankets. For a more intense treatment, additional heat can be added. During the 30 minutes that guests are cocooned, they are treated to a scalp massage. Af ter the wrap is removed, the skin is patted dry, and Milk & Honey Body B utter is massaged into the skin. “Guests obviously respond to the subtle aromas of the treatment, but they also are impressed with the actual quality of the products that we use—the gentle exfoliant and the lush texture of the body butter,” says Patrick Huey, corporate director of The Spa at Viceroy Miami. “It’s one of our go-to services when we want to deliver a knock-out experience for a guest. And I have to say that men like it just as much as women.” For Sanítas Skincare products: ww w.sanitas-skincare.com. —H.M.



73

in touch menu

Guests can take advantage of the fresh night air with a relaxing treatment at The Night Spa.

starlight seduction Guests at Four Seasons Resort Maldives at Kuda Huraa will want to pay a visit to The Night Spa when the moon is full to experience Harmonise ($600, 2 hours 30 minutes), one of the spa’s four lunar rituals. Although it can be enjoyed at any time, it is considered to be of most benefit when experienced during its likened lunar phase. Featuring Four Seasons Tropical Magnolia signature skincare products, the balancing treatment relies on a restorative Tropical Magnolia Body Ritual, a rejuvenating Night Sky Facial, and healing vibrations from Tibetan singing bowls to help synchronize the body’s natural rhythms. It’s the perfect way to harmonize clients’ bodies, minds, and spirits. “e spa takes on an almost magical quality at night,” says spa manager Sanju Upadhyay. “When you combine this with the warm tropical air, the thrill of sailing across a starlit lagoon, and the benefits of the open-air rituals, it all adds up to a pretty special spa experience.” —H.M.

■

Rest Assured

■

Leave it to Aveda to make a hand and foot treatment even more relaxing with its Stress-Fix Manicure (suggested $30, 45 minutes) and Pedicure (suggested $60, 60 minutes). Encouraging the dissolution of stress with touch, breath, and aromatherapeutic oils, the treatments begin with a breathing exercise that incorporates the Stress-Fix Aroma Blend of certified organic clary sage, lavandin, and French lavender. The manicure then features an exfoliation and softening of the cuticles along with an arm and hand massage. The pedicure involves a similar treatment on the legs and feet with soaking salts and a hydrating lotion. “One of our most important challenges today is chronic stress; we spend too much time in fight-or-flight mode, and our bodies cannot adapt,” says Marc Zollicoffer, director of spa sales and education for Aveda. “We need time to recover from stress, to rest, and to digest.” For Aveda products: www.aveda.com.—H.M.

74


) D E R U S S A T S E R ( K C O T S R E T T U H S : Y H P A R G O T O H P

THE NON-SURGICAL METHOD

FOR SKIN REJUVENATION Dermatude Meta Therapy belongs to the category of ‘invasive treatments.’ The latest

anti-aging method based on micro per forations, combines the advantages of various skin improvement methods in one unique technique:

NEW!

Dermatude Meta Therapy & our exclusive Meta-Ject FX50 device allow you to deliver exceptional results to your client. Provider costs are lower than Traditional Meso-Therapy or Micro-Dermabrasion. Using our patented Micro-Needle Cartridge, client recovery time is minor because the protective film of the epidermis is not affected. Dermatude Meta Therapy can be used to treat the entire face, specific facial zones and even individual wrinkles.

Before

After

Hurry!

Be the first in your area to offer Dermatude Meta Therapy. To learn more about becoming a Dermatude provider contact us.

T H E

F A C E L I F T

A L T E R N A T I V E

w w w. d e r m a t u d e . c o m • u s a @ d e r m a t u d e . c o m • 8 7 7 - 6 2 8 - 7 2 0 1

in touch menu

IRISH EYES ARE SMILING Spa-goers don’t need the luck of the Irish to achieve radiant skin thanks to The Emerald Isle Facial ($275, 60 minutes) at Eau Spa at The Ritz-Carlton, Palm B each (FL). Relying on products from the Cornelia Lumina Collection, the treatment firms, tones, and regenerates the skin using amino-acid peptides and precious gems. It incorporates the Eme rald Smoothing and Concealing Eye Cream, the Gold Spontaneous Smoothing Serum, and the Ruby Ultra-Lifting Moisturizer to repair and smooth the facial contours. A rich caviar mask also helps to regenerate skin at the cellular level while a smooth crushed pearl hand exfoliation and a warm iridescent pearl oil hand massage leave skin sof t and shimmering. “Our guests are seeking lavish treatments that are not only results driven but also created with the most luxurious ingredients and state-of-the-ar t techniques,” says spa director Catherine Warren. “The Emerald Isle Facial exceeds these expectations by utilizing both precious gems and the CACI Ultimate machine for maximum results. The Emerald Eye Boost contains anti-aging pentapeptide-3, which accelerates the formation of new c ells by synthesizing collagen and elastin and reducing wrinkles.” For The CACI Ultimate equipment: www. caci-in ternational.co.uk. For Cornelia products: www.cornelia.com.—H.M.

76

back to basics For guests feeling a bit on edge, the ilā Kundalini Back Massage ($210, 60 minutes) at The Spa at the Setai Miami Beach (FL) works to balance the nervous system. Using a blend of cardamom, jasmine, and patchouli oils from ilā, the treatment incorporates a marma-point massage to encourage the flow of healing energy through the chakras. “Tis specialized back treatment replenishes the body’s life force by strengthening and stimulating the nervous system, due to the synergistic use of an essential oil blend used in combination with ancient techniques of massage and healing,” says spa director Laura Santiago. “Te ilā Kundalini Back Massage is deeply sedating and calming, and with t he use of the rich jasmine botanical oils and heated Himalayan salt poultices, negative ions are emitted, which helps balance the energy body.” For ilā products: www.ila-spa.com. —H.M.



in touch menu

a face odyssey Because inflammation is one of the primary causes of premature aging, guests at ZaSpa (Dallas and Houston) will want to fight the good fight with the Houston, We Have A Problem! Facial ($130, 50 minutes; $180, 80 minutes). Tis sk inconditioning treatment begins with a thorough skin analysis and a consultation before skin is treated to a variety of Naturopathica products to cleanse and exfoliate. Enzymatic peels are used to prepare the skin for the herbal fortifying seed oil serums that help combat inflammation. Te facial also involves extractions, a recovery mask, a massage, a treatment mask, and a closing consultation. “Tis treatment is ideal for all skin types, which is why we love it,” says Laura Parsons, complex director of ZaSpas. “Each one of us deals with inflammation—from acne and the environment to other factors—and this facial helps target the issues and correct them for the long term, no matter in what stage of aging we find ourselves. We may not always see it, but inflammation is there, and the Houston, We Have A Problem! Facial helps our guests leave ZaSpa feeling revitalized and soothed, with skin protected from the elements.” For Naturopathica products: www.naturopathica.com. —H.M.

■

Fabulous Fizz

■

For stunning skin, clients at Exhale Spas (multiple locations) will want to try the Illuminate Facial ($200, 60 minutes), which utilizes Innovative Skincare products. The facial begins with the Warming Honey Cleanser, followed by the Clarifying Mud Masque, both of which help to purify the skin. An effervescent citric acid masque, part of the FiSZZ Facial System, exfoliates and brightens the skin while providing a Champagne-like sensation. “At Exhale, we are constantly looking for goal-oriented facials that provide a relaxing and sensory experience,” says national spa director Laura Benge. “The Illuminate Facial uses clinical products from Innovative Skincare that purify, smooth, and give the skin a glow. It is a facial that provides results guests are looking for without sacrificing any of the luxury of a European facial.” For Innovative Skincare products: www.innovativeskincare.com.—H.M.

78



Reconnect mind & body with the beauty of nature . -YVT [OLPY \UZLLU YVV[Z [V [OLPY HSS\YPUN SLH]LZ ÅV^LYZ HUK MY\P[Z WSHU[Z OH]L [OL WV^LY [V ILZ[V^ ILH\[` VU V\Y ZRPU OLHS[O [V V\Y IVKPLZ HUK WVZP[P]P[` VU V\Y TPUKZ

-VY [OV\ZHUKZ VM `LHYZ ^L OH]L ZOHYLK UH[\YL»Z PUJYLKPISL IV\U[` 0[Z ^VUKLYZ HYL H NPM[  H YLTPUKLY [OH[ ^L ZOV\SK UV[ Z[YP]L [V HS[LY VY JVUÅPJ[ ^P[O V\Y ^VYSK I\[ [V JVUULJ[ ^P[O P[ ;VV VM[LU P[ PZ LHZ` [V SVZL ZPNO[ VM [OPZ ZLWHYH[PUN V\YZLS]LZ MYVT UH[\YL HUK PTTLYZPUN V\YZLS]LZ SPMLZ[`SLZ [OH[ JH\ZL \Z Z[YLZZ HUK ULNH[P]L MLLSPUNZ >L MVYNL[ [OH[ ^L HYL WHY[ VM [OL UH[\YHS ^VYSK HUK [OH[ V\Y OLHS[O HUK OHWWPULZZ PZ YVV[LK PU V\Y JVUULJ[PVU [V P[

4  5H[\YHS *VSSLJ[PVUZ

Work to rebalance, reenergize and restore.

Renewed Energy Awakening Vitality Radiant Blooms Youthful Zest

in

from the roots from the leaves MYVT [OL ÅV^LYZ

from the fruits

our ingredients

Our products are formulated WITHOUT: PARABENS

WITH:

7967@3,5, .3@*63 7,;963,<4 +,90=(;0=, :030*65, :@5;/,;0* *6369: :@5;/,;0* -9(.9(5*, (504(3 05.9,+0,5;:

100% Plant Active Ingredients 100% Essential Oils Cruelty Free Child Labour Free

796+<*; 6- ;/(03(5+

BODY TREATMENTS

MASSAGE

AROMATHERAPY

VISIT US: APRIL 7-8: The ICES Miami Beach at Booth #512

[email protected]

HAND & FOOT THERAPY

RETAIL

APRIL 14-16: The IECSC New York at Booth #3654

www.sranrom.us

T. 703.399.0212

t &YGPMJBUF BOE TNPPUI ZPVS TLJO t 4UJNVMBUF DPMMBHFO QSPEVDUJPO t )ZESBUF MJGU BOE WJTJCMZ EJNJOJTI MJOFT BOE XSJOLMFT t 1SPUFDU GSPN GSFF SBEJDBM EBNBHF BOE SFQBJS ZPVS TLJO 3FåOFÏ XJMM SFWFBM UIF ZPVUIGVM CFBVUZ UIBU JT XBJUJOH UP CF SFEJTDPWFSFE JO ZPV &YQFSJFODF UIF QIFOPNFOBM WJTJCMF SFTVMUT OPX BOE GPS ZFBST UP DPNF $MJOJDBMMZ QSPWFO QBUFOUFE BOUJBHJOH QFQUJEFT XJUI DBSFGVMMZ TFMFDUFE QMBOU FYUSBDUT UP LFFQ TLJO TPPUIFE BOE IZESBUFE XIJMF ESBNBUJDBMMZ XPSLJOH UP SFWFSTF UIF BHJOH QSPDFTT

FOLLOW US ON FOR CONTEST, NEWS & EDUCATION

TREAT YOUR SKIN WITH NOTHING LESS FOR MORE INFORMATION CONTACT YOUR SALES REP, LOCAL DISTRIBUTOR OR CALL US AT 800-927-6763 VISIT US AT : WWW.REFINEESKINCARE.COM ALL REFINEÉ PRODUCTS ARE MADE IN USA

INSIDE STORY:

History & Journey

82

BE INSPIRED BY THE STORIES OF HOW THESE COMPANIES GOT THEIR START.

84

86

88

This month, American Spa is shining a light on the founding and growth of four unique companies. Here, you can learn about a suncare company that was launched after the founder was diagnosed with melanoma; a skincare company that makes facial remodeling a priority; an eco-inspired, customizable skincare brand; and a beauty merchandising group that began after the founder walked through a department store and was motivated to create change. Discover how these four companies went from inception to reality in this exciting advertorial section that takes you deeper inside the stories of some of the industry’s most buzzworthy members.


81

INSIDE STORY:

History & Journey

At COOLA, we’re passionate about making healthy sunscreens people love to wear!

COOLA Suncare was launched sunscreens, offering the perfect sunscreen in 2007 following our founder Chris for everyone. COOLA sunscreens are Birchby’s parents’ melanoma diagnoses broken into three different collections (and fortunate recoveries) aer years of based on active ingredients used: Classic, too much sun and too little sun protec- Mineral, and Plant UV. tion. Along the way we’ve experienced Our products contain up to 97 extraordinary growth, assembled a percent certified organic inactives and dedicated team of all-stars, and created many are manufactured using solar a supportive family-like atmosphere power. In addition to solar powered™, we also use as many local where we can express our ingredients and vendors ideas openly and share in “We believe as possible, a trend we the excitement of growth innovation call ‘farm to face™’. In together. We believe can come from 2012, we introduced innovation can come from plant protection™ after anywhere and cherish anywhere revolutionizing the use of experiencing the creative and cherish plant stem cells and plant process collectively. experiencing the phyto-protectors to boost Our mission is to creative process sun protection naturally. develop the healthiest, collectively.” COOLA has experieasiest-to-wear sunscreens enced fantastic growth by combining the highest level of organic content and free radical with the support of incredible partners. fighting anti-oxidants with the most We are proud to retail in the finest advanced sunscreen actives. We aspire resorts, spas, dermatology offices, and to be as eco-conscious as possible, specialty retailers around the world, and eliminating waste wherever achievable. have been able to use that expert feedback All COOLA formulas are manufactured (we have the world’s greatest focus group in the U.S., and we’re committed to as partners) to enhance and improve all our formulas. We love what we do, developing jobs locally. We know how picky people are when where we live, and whom we work with. it comes to finding the right sunscreen. We truly consider ourselves some of the At COOLA, we make 19 different organic luckiest people on earth.

Phone: (888) 682-6652

Website: www.coolasuncare.com

ADVERTORIAL

Chris Birchby, Founder and CEO

Office dogs taking a break at Del Mar dog beach

The COOLA Difference

Email: [email protected]

INSIDE STORY:

History & Journey

Osmosis delivers a collection of professional skincare, makeup, and internal wellness products that offer the most advanced technology in the world.

Osmosis LLC, based in Evergreen, CO, and Catalyst for DNA repair. Unique was founded and formulated by Ben to the collection is the customizJohnson, M.D., in 2007 20 07.. Johnson’s career able non-acid Facial Infusion that began in 1997 when he opened one of gently stimulates more dramatic a nd the first medi-spa chains, followed by permanent improvements in the skin. To achieve total his first skincare line, Cosmedix. “The company’s wellness, the use of internal care products, He had a vision with mission is to such as Harmonized the goal of changing the create a Water for cellular direction of skincare away from excessive paradigm shift balance and Elevate for healthy weight loss exfoliation and focusoffering and natural energy, is ing on a deeper level of innovative encouraged. Beauty is remodeling. The result skincare and enhanced with ”stay of his research defined true” color protection Osmosis Skincare. wellness with mineral makeup. The compa ny’s revolutionary Osmosis is sold mission is to create a ingredients nationwide a nd in paradigm shift offering and technology.” multiple count ries. innovative skincare and Extensive support is wellness with revolution revolution-ary ingredients and technology that offered to clients through a team results in an empowered transformation approach of sales reps, educators, toward a healthier, more beautiful li fe. and customer service agents. Also Offerings include a full range available are marketing and sales of skincare in both professional programs designed to grow client and retail, internal wellness, and retention and business success. mineral makeup for complete The company’s goals are met by head-to-toe solutions. The skincare continuing to offer the best products collection focuses on reversing aging in the industry to achieve the healthiwith products such as StemFactor est state for the skin and body while with 150 growth factors, patented, preventing premature aging and groundbreaking vitamin A serums, deterioration of the body.

Phone: (877) 777-2305

Ben Johnson, M.D.

Evergreen, CO

Osmosis Skincare, Colour, and Internal Wellness

Website: Web site: www.osmosisskincare.com ADVERTORIAL

Is

YOUR Skincare a

Wast aste e of o f Money? Mon ey? Fac Fa c ts to Consider: • 6FUXEV ([IROLDWLRQ  $FLGV $JH
is

Totall otally y D i f ferent. Sci en ti fic all ally y Proven Proven:: • '1$ 5HSDLU 1 • ([SRQHQWLDOO\ 0RUH &ROODJHQ 6WLPXODWLRQ   •  %HWWHU 3HQHWUDWLRQ 4 • 1DWXUDO 3DUDEHQ )UHH +ROLVWLF • 3DWHQWHG ,QWHUQDO 7UHDWPHQW 5

Osmosis is the ONLY Skincare Company in the World that Guarantees Every Result Take the 90 Day Challenge Contact Our Skincare Experts Today!

877.777.2305

www.osmosisskincare.com 1

0DPPRQH 7 $NHVVRQ & *DQ ' *LDPSDSD 9 3HUR 5: 3K\WRWKHUDS\  5HV  2 'LGLHUMHDQ / 7UDQ & 6RUJ 2 6DXUDW -+ %LRORJLFDO $FWLYLWLHV RI 7RSLFDO 5HWLQDOGHK\GH 'HUPDWRORJ\ 'HUPDWRORJ\   VXSSO   9DKOTXLVW $ :KDW DUH 1DWXUDO 5HWLQRLGV" 'HUPDWRORJ\ 'HUPDWRORJ\   VXSSO  47RXLWRX ( 'D\DQ 1 %HUJHOVRQ / *RGLQ % (OLD] 0 (WKRVRPHV1R (WKRVRPHV1RYHO YHO 9HVLFXODU &DUULHUV IRU (QKDQFHG 'HOLYHU\ &KDUDFWHUL]DWLRQ &KDUDFWHUL]DWLRQ DQG 6NLQ 3HQHWUDWLRQ 3URSHUWLHV -RXUQDO RI &RQWUROOHG 5HOHDVH    5 3DWHQW 

INSIDE STORY:

History & Journey

Previse Skincare professional products, designed by nature and customized by skin type.

Created by skin professionals for skin fragrances. Te petroleum extraction professionals Previse asks, “Are your process is extremely hostile to our enviclients unknowingly making their ronment. Instead, Previse uses a super hydrating marine a lgae, Chondrus skin sick?” Excessive UV exposure, sulfates, Chrispus. Tis fabulous botanical helps parabens, and aggressive behavior trap moisture and hydrate skin. Previse recipes blend radish root can damage the dermis. Previse and wasabi extracts to maintain quality, ZeroSilicone™ recipes are free of parabens, skin-clogging silicones, daisy flower extract to even skintone, and hyaluronic acid to help improve petroleum, and synthetic oils. hydration. Protein Like eating healthier derived from non-GMO and exercising, Previse “Like eating soya bean helps improve Skinca re ca n help healthier and skin thickness and improve skin fitness. elasticity. Multi-act ion Previse Medical exercising, Advisor and frequent Previse Skincare antioxidants like green tea extract, honey, and dermatological expert on can help improve “Te Dr. Oz Show,” Ellen resveratrol help combat skin fitness.” the damaging effects of Marmur, M.D., stresses, free radicals. “our body is equipped Previse apothecary products are with the most amazing, sophisticated mechanisms of rejuvenation and repair. sold exclusively through dermatoloTe goal is to support those wonderful gists and licensed aestheticians. Visit systems to allow them to optimize our www.previsecare.com to complete skin’s health. Protection and prevention your Personal Skin Care Consultamay be considered the least glamorous tion. Our exclusive intake d iagnostic approach, but actively managed, this is tailors each regimen to help i mprove the most valuable investment you can skin fitness. Healthy skin is hydrated, more elastic, better able to combat make in your skin’s health.” Previse restricts use of petroleum the environment, has fewer lines and byproducts, including artificial wrink les, and more even tone.

Phone:

(800) 286-4629

Website:

ADVERTORIAL

www.previsecare.com

INSIDE STORY:

History & Journey

Discover how a successful beauty merchandise distribution company got its start with a walk through a department store.

In 1987, Stuart Herskovitz was walking facility. Te 2013 Full-Line Product Catalog includes more than 90 new product by the cosmetic counters in a major department store when he noticed a additions and 360 pages from categories woman trying on lipstick and placing such as Linens & Apparel, Manicure it back into the display unit for the next & Pedicure, Applicators, Packaging, person to use. Needless to say, he was PRO Brushes, and Beauty Supplies. In addition, Product horrified. After having spent the majority of his “The company Development Special ists career in the disposable now offers more can assist with private label and special sourcmedical device industry, than 1,000 ing requests. Customers he realized there was different stock have the ability to request an urgent need in the beauty indust ry for items within a complimentary samples disposable cosmetic 50,000-square- and place orders on the recently redesigned webapplicators that would foot climatesite, qosmedix.com. Te help reduce the risks of controlled company also has a series cross-contamination. Herskovitz proceeded of web videos on Youube facility.” (youtube.com/qosmedix) to send a prototype for a disposable lipstick applicator to the and can be found on both witter leading cosmetic manufacturer at the (twitter.com/qosmedix) a nd Pi nterest time, who embraced the idea…and so (pinterest.com/qosmedix). Qosmedix is a division of Qosina, Qosmedix was born. Since then, Qosmedix has expanded a leading international supplier of to offer high-quality merchandise at components to the medical and competitive prices for the cosmetic, spa, pharmaceutical industries, which and salon industries. Located in Edge- Herskovitz founded in 1980. he wood, NY, the ISO 9001 and ISO 14001 company was recently recognized by certified company now offers more than the publishers of Inc. Magazine on their 1,000 different stock items within a 2012 “Inc. 5000” list of fastest growing 50,000-square-foot, climate-controlled private companies in the U.S.

Phone: (631) 242-3270

Website: www.qosmedix.com ADVERTORIAL

Stuart Herskovitz

Headquarters

Product selection

Email: [email protected]

2013 Full-Line Catalog Available Now! Call today to request your free copy.

Our high quality product offering includes: s Linens & Apparel s Disposable Applicators s Manicure & Pedicure Supplies s Jars, Bottles, Vials & Tubes s Professional Makeup & Treatment Brushes s Cotton Pads, Sponges & Swabs

FOLLOW US!

WATCH US!

twitter.com/qosmedix

youtube.com/qosmedix

95-Q Executive Drive, Edgewood, New York 11717 0HONE    s &AX    INFOQOSMEDIXCOM s WWWQOSMEDIXCOM

FULL-BODY

Be a u t y

P R O F E S S I O N A L H A I R R E M O VA L FOR EVERY PART OF THE BODY Extensive scientific testing has proven Nufree ® to be a self-preserving antibacterial, antimicrobial hair-removal system, ensuring that Nufree is safe and effective. And because Nufree isn’t a wax, your clients won’t experience the pain and redness associated with wax-based products. Finipil®, our patented lotion which is applied post hair removal, cools and protects the empty hair follicle between Nufree treatments. Nufree is so gentle your clients can apply makeup, swim and tan immediately after a treatment. Nufree Facts: - Erasable - Doesn’t stick to skin - Never dries - More services per pound - Safe for the entire body

Find a Distributor Near You! Visit nufree.com or Call 800.247.2405

Preferred by Estheticians... Loved by Women. ©2013 Equibal Inc. All rights reserved. Made in the USA

features a closer look at some of the spas that are making news in the industry both here and abroad 92

THE SAN FRANCISCO TREAT

The Spa at Mandarin Oriental, San Francisco

98

NORTHERN ENLIGHTENMENT

Reflections, The Spa at The Fairmont Jasper Park Lodge (Canada)

Spa-goers at Reflections, The Spa at The Fairmont Jasper Park Lodge can enjoy lakeside views from throughout the property.


91

Stunning city views from the outdoor fitness area provide spa-goers with a true sense of place.

In honor of this major milestone, the hotel is providing its guests with the gi of wellness, courtesy of the new 8,000-squarefoot The Spa at Mandarin Oriental, San Francisco . ough the hotel has always offered guests access to a spectacular array of sightseeing options—Nob Hill, Fisherman’s Wharf, Chinatown, and more are within walking distance—this new addition, which opened its doors in October, provides them with the perfect way to round out a visit to the City by the Bay. 92


In celebration of its anniversary, an iconic San Francisco hotel debuts a posh new spa. WRITTEN BY JULIE KELLER CALLAGHAN

Designed using warm, natural colors and subtle Asian details, the third-floor oasis blends seamlessly into the rest of the hotel using a palette that reflects the natural beauty of the San Francisco Bay. Te walls feature richly textured mocha-hued coverings accented with illuminated golden tones, and the interior is further accentuated with museum-quality art pieces that are on display, including a six-foot statue of Kuan-Yin, the goddess of mercy. continued on page 94


93

continued from page 93 As with al l Mandarin spas, g uests receive a welcoming cup of tea upon arrival and are invited to exchange their shoes for slippers. ey are then directed to one of four spa suites, all of which include a private rainforest shower and changing room. ree of the suites—Tranquility, Pearl, and Golden—are for individual treatments, while the Harmony Suite is ideal for couples. “Our suite concept is unlike any other spa I have seen or experienced in the city,” says director of spa Kristy S. Whitford. “Every suite has a private shower room complete with a r ain shower and marble finishes for the ultimate in privacy. Upon arrival, our guests are welcomed to their private suite to relax and to be rejuvenated. Our therapists are multi-licensed, allowing for facials and body treatments to be completed in the same room so there is no need to be moved from one area to the next.” e Mandarin tradition continues with the Signature Spa erapies, which are services developed with the help of traditional Chinese medicine (TCM) and aromatherapy experts, reflecting what Whitford says is a “distinct approach to wellness that incorporates both easter n and western influences into the treatments.” Among the highlights are the Oriental Essence ($175, 50 minutes: $250, 1 hour 20 minutes) massage, the Oriental Harmony ($620, 2 hours 50 minutes) scrub and massage performed by two therapists, and Time Rituals ($375, 1 hour 50 minutes; $525, 2 hours 50 minutes), in which guests work with their therapists to select serv ices that best serve their needs. “We also incorporated some wonderful treatments that speak to our busy and bustling location in the city ’s Financial District with treatments such as the Deep Sleep or Red Eye for the business person,” says Whitford, who adds that the spa a lso recently introduced a few Signature Journeys that use ingredients that can be found in the Bay area. Nailcare services using SpaRitual products are performed in the specialty nail treatment room, and a series of results-oriented Beauty by continued on page 96

Located in the heart of the cit y, the 158-room hotel provi des an elegant respite from a busy day in San Francisco, as does the spa’s inviting nailcare area (right), where guests are pampered with eco-friendly SpaRitual products.

94


THE SPA AT MANDARIN ORIENTAL, SAN FRANCISCO

Mandarin Oriental Hotel Group OWNER:

SPA DIRECTOR:

Kristy S. Whitford OPENED: October 2012 CLIENT BASE

60% female 40% male SPACE

8,000 square feet; 5 treatment rooms OFFERINGS

The spa’s treatment suites and relaxation ar ea were designed to blend seamlessl y with the hotel design and reflect the beauty of San Francisco.

CLOCKWISE :

continued from page 94 Mandarin Oriental skincare services and treatments for new moms and moms-to-be round out the menu. So far, the biggest challenge has been enticing guests to try out the nail treatments. “ere are numerous nail salons located throughout the city, but we strive to be the location offering the highest quality and healthiest nail treatments,” says Whitford. “We have passionate technicians who truly underst and proper nailcare, and we use the finest products. Our services are ca refully designed and have long-lasting effects.” No matter what service they choose, it is this type of dedication that appeals to the typical Mandarin guest, whom Whitford describes as “worldly” and “seeking an incomparable, high-quality spa experience.” To attract hotel guests, every member of the Mandarin team, not just spa personnel, is an advocate for the new retreat. “Due to the extensive training provided at our spa pre-opening, we have had incredible support from our colleagues in all departments of the hotel,” says Whitford. “We have also ensured that every colleague has had a chance to walk through and attend training sessions to understand our variety of offerings.” Spa-centric key cards, spa menus in each room, and a reservations team that speaks about the spa to guests during the room reservation process also keep it top of mind for hotel guests. Locals are carefully catered to, as well. In fact, San Franciscans currently make up the majority of the spa’s clientele and were introduced to the spa through a major public relations campaign that included a series of opening events to target audiences and media partners. Other local marketing moves included introductory spa offers and packages and an extensive advertising program. Regardless of whether guests come from near or far, Whitford believes the spa will conti nue to thrive because of the incomparable guest experience she and her team provide. “We are fortunate our guests trust in our expertise,” she says. “We are not just a luxury spa—we also care about the wellbeing of each guest, and we want to help them live a happier and healt hier life.” For all these reasons and more, it’s easy to see how the spa will encourage more and more clients to leave their hearts in San Francisco. 

96


aromatherapy, body treatments, chromatherapy, couples’ treatments, facials, fitness, hair and scalp treatments, hand and foot treatments, massage, nailcare, prenatal services SIGNATURE SPA SERVICE

Mandarin Oriental Signature Spa Therapies ($450, 1 hour 50 minutes) MOST EXPENSIVE OFFERING

Oriental Harmony ($620, 1 hour 50 minutes) PRODUCT LINES

Aromatherapy Associates, Private Label, SpaRitual EQUIPMENT

Chadsworth & Haig, Living Earth Crafts, SpaSoft, TechnoGym, Zendals ARCHITECT

Hathaway Dinwiddie (San Francisco) INTERIOR DESIGNER

BAMO (San Francisco)

98


Guests at The Fairmont Jasper Park Lodge can take advanta ge of the scenic wonders that surround Jas per.


99

The lodge features an outdoor heated pool, a spa with a soothing hydrotherapy tub, and a rustic spa relaxation room. CLOCKWISE :

e Fairmont Jasper Park Lodge has long been a refuge for outdoor enthusiasts. It actually got its start in 1915 when it was just 10 luxury tents on the shores of Lac Beauvert and a main dining tent. Originally called “Tent City,” it was later taken over and renovated by Canadian National Nationa l Railways. Railways . Upgraded to eight eig ht log cabins, it officially opened op ened as e Jasper Park Lodge Lo dge in 1922. Surrounded Surround ed by stunning scenery, scenery, the property has continu continued ed growing ever since and now boasts an inviting lodge, a collection of cabins connected by picturesque paths, a golf course, and more recently, Reflections, The Spa at The Fairmont Jasper Park Lodge . Although the hotel had a spa for years, it wasn’t until late 2010 that it debuted the results of an overdue renovation. According to spa director Lindsay Griffith, the new 10-treatment-r 10-treatment-room oom spa enhances the lodge l odge by giving guests the opportunity to experience a luxury luxur y spa in the rustic environment. environm ent. It is certainly an enticing draw to those who want to unwind in the remote wilderness setting. Reflecting the majestic mountains, awe-inspiring forests, and soothing streams that defi ne the area, the spa’s design incorporates elements from the natural world. Upon entering the spa, guests are greeted with the sight and sound of water flowing over tiers of natural rock. e spa’s pine corridors are meant to represent tree-lined paths found throughout th roughout Jasper. e reflection lounge, another example, is also accented with pine and stone. Views of the mountains and a roaring fire in the stone fireplace make it an ideal place to relax before and aer treatments. Also hard to resist is the nearby outdoor heated pool offering epic views of the Canadian Rockies. With names such as Breathe, Love, and Happiness, each of the treatment rooms reminds guests about what is important in life. “ey were inspired by the journey that ensures an experience like no other—one that gives guests the time and space to breathe, dream, drea m, and reflect on the natural natura l abundance that surrounds su rrounds them,” says Griffi th. True to its name, Reflections offers guests a menu that also speak s to its spectacular spectacula r setting. “We wanted to reflect the spa’s natural surroundings, surroundi ngs, making it authentically authentical ly local with regards regard s to treatment offerings,” says Griffith. Guests can enjoy the locally inspired continued on page 102

JUST FOR HIM, NEW DESTRESSING FACE & BODY RITUALS

.

K C O R C I N A C L O V F O T C A R T X E D I U Q I L

* . S I R A P S C R

7 0 8 0 7 1 1 5 4 N E R I S

-

S I R A P

8 0 0 5 7 ,

É R O N O H T N I A S G R U O B U A F U D E U R

8 2 1 ,

É T U A E B E D T U T I T S N I T E L A I C O S E G È I S

,

S I R A P S Y H T O S

VINCENT CLERC World Champion Rugby Player.

. 2 1 / 8 0 . N O T I U G E T S I T P A B

-

N A E J

·

PARABEN FREE

I T N A G R E V S I O Ç N A R F

NEW SOTHYS MEN’S LINE

� <8JP JK
-

N A E J

:

S O T O H P

VOLCANIC ROCK rich in

Magnesium

Cleanse

www.sothys-usa. www .sothys-usa.com com

Shave

Protect

Exclusively in beauty institutes & spas. 1-800-325-050 1-800 -325-0503 3

REFLECTIONS, THE SPA AT THE FAIRMONT JASPER PARK LODGE

(Canada) OWNER: Fairmont Hotels and Resorts SPA DIRECTOR: Lindsay Griffith OPENED: October 2010 CLIENT BASE

70% female, 30% male MOST REPRESENTED COUNTRIES:

Canada, U.S., Australia SPACE

Guests can enjoy the views from the spa’s relaxation room, canoe across the lake, or indulge in a couples’ massage. CLOCKWISE :

10,000 square feet; 10 treatment rooms COST OF SPA

$6.7 million OFFERINGS

aromatherapy, Ayurveda, body treatments, couples’ treatments, energy work, eyelash and brow tinting, facials, fitness, hand and foot treatments, hydrotherapy, makeup application, massage, nailcare, waxing, yoga SIGNATURE SERVICES

Reflections of Blue ($219, 90 minutes), Alpine Infusion ($219, 90 minutes), Sweet Maple Body Treat ($219, 90 minutes)

continued from page 100 experiences, such as the Sweet Maple Body Treat ($219, 90 minutes), which features a maple sugar body scrub, wrap, and massage; Alpine Infusion ($219, 90 minutes), which involves a grain body mask, wrap, and exfoliation, a fir-infused massage, and a marma-point face massage; or Mountain Mineral Ritual ($209, 90 minutes), which includes a moor-mud body wrap, a thermal mineral bath, and a massage with cypress, juniper, and lavender organic oils. Because so many guests participate in the area’s many outdoor pursuits, the menu is designed to complement the variety of activities. For instance, the Skier’s and Hiker’s Retreat ($209, 90 minutes) is geared for avid skiers and hikers who want to hit the slopes again tomorrow. e highlight is the aromatherapy massage with energizing oils and heat therapy that treats tense back and abdominal muscles. e Golf and Sport Retreat ($209, 90 minutes) incorporates an invigorating eucalyptus foot bath; a mineral exfoliation; a stretch massage for the hands, feet, back, and hips; a nourishing wrap; a nd a hydrating mask. Although t he spa’s nine massage experiences are always popular among guests, it’s the Jasper Wrap ($129, 60 minutes) that has proven to be the biggest winner. “It is a body treatment designed to relieve tension and hydrate the skin, so it is perfect for the mountain athlete,” says Griffith. With 20 full-time and two part-time staff members, the spa is able to accommodate approximately 65 guests each day. According to Griffith, hiring talented employees is oen the most difficult aspect of her job. “Recruitment can be a challenge, as we require the highest level of service provider,” she says. Fortunately, it’s the guests who benefit from setting the bar high, and there are no plans to change that as the goal remains providing guests with superior spa experiences. Says Griffith, “Each Fairmont spa experience is an authentic, inspired reflection of the destination’s energy, culture, and history.” ■ 102


MOST EXPENSIVE OFFERING

Sacred Moments ($499, 2 hours), which includes a private steam, luxe soak, massages, and energyaligning vital-energy-point sequence for two PRODUCT LINES

Archipelago Botanicals, B. Kamins, Jane Iredale— The Skin Care Makeup, Kerstin Florian, Lollia, OPI, Sara Happ, Skeem, Tara Spa Therapy EQUIPMENT

Living Earth Crafts, Oakworks, Precor, SilhouetTone, SpaSoft, Taji ARCHITECT

Leblond (Calgary, Canada) INTERIOR DESIGNER

Design 360 (Santa Monica, CA)

with spa business forum

For more information and to register, visit www.premieredayspa.biz or call 800.335.7469

Co-locating with and FREE ADMISSION TO:

Beauty Industry Professionals Only

CoQQHFW :LWK 8V Orlando/Orange County Convention Center 2UODQGR )ORULGD Ř :HVW &RPSOH[

REGISTER on or before April 27th for a $20 SAVINGS!

spotlight

Take a look at this month’s editors’ picks. WRITTEN BY NICOLE ALTAVILLA

Company: Éminence Organic Skin Care Product: Age Corrective Night collection

includes Monoi Age Corrective Night Cream for Face & Neck, Lavender Age Corrective Night Concentrate, Monoi Age Corrective Night Body Cream, and Lavender Age Corrective Night Eye Cream. The products help calm the senses, improve skin density, regenerate dermal stem cells, and diminish the appearance of wrinkles. Website: www.eminenceorganics.com

Company: Naturopathica Product: Vitamin K Brightening

Company: Refineé Product: Firming Mineral Moisture

Cream is a daily moisturizer that deeply hydrates and helps stimulate collagen for smoother, more supple tone and fewer visible lines and wrinkles. Website: www.refineeskincare.com

Eye Serum is a multi-tasking, highperformance eye cream that contains chamomile oil, mica, silica, and vitamin K to reduce dark circles, smooth the eye area, and reduce puffiness. Website: www.naturopathica.com

Company: Pevonia Product: Self-Tanning Emulsion combines

natural color with chamomile, sugar cane, and vitamins B and E to soothe, calm, and heal the skin while gr adually delivering a smooth, streak-free tan. Website: www.pevoniapro.com

Company: Marula – The Leakey

Collection Product: Pure Marula Oil East Africa leaves skin soft and supple with increased elasticity and firmness. It also provides long-lasting hydration and helps to naturally heal skin to r educe inflammation and redness. Website: www.marula.com

Company: Guinot Paris Product: Refreshing Toning Lotion is a non-

lathering, alcohol-free lotion that cleanses and tones to promote a radiant, even skintone. It contains rose extracts, vitamin B5, and other enriching ingredients to seal in moisture and prevent dryness. Website: www.guinotusa.com

Company: Jane Iredale—

The Skin Care Makeup Product: PureGloss Lip Glosses are formulated with a base of organic oils, including avocado oil, lotus flower wax, moringa butter, and orange peel wax to soothe, hydrate, and nourish lips. Website: shop.janeiredale.com

Company: HydroPeptide Product: Nourishing Recovery

Blueberry Mask is a clay, stem cell, and peptide mask containing a blueberry and vanilla antioxidant blend that leaves skin looking even-toned and youthful and offers light hydration. Website: www.hydropeptide.com


105

spotlight Company: Jessica Product: It’s a Girl T hing collection for Spring 2013 celebrates girl power. The collection includes

Sun-Kissed Beauty, a deep sunset-orange; True Blue, a robin’s egg blue; Smitten Kit ten, a joyful pink; Sterling Queen, a refined silver-grey; New Kid in Town, a lavender; and Ruby Empress, a deep red. Website: www.jessicacosmetics.com

Company: FarmHouse Fresh Product: Front Porch Punch Shea

Company: Sesha Skin Therapy Product: Active Recovery Hand Cream

Butter Soap contains 97 percent natural ingredients and a blend of olive oil, shea butter, and sweet almond oil to help soften and soothe dry skin. Website: www.farmhousefreshgoods.com

is enriched with antioxidants that help restore moisture and nutrients back into the hands. It also contains sunscreens to protect skin from UV damage and diminish the appearance of age spots and vitamin C to aid in correcting hyperpigmentation. Website: www.seshaskin.com

Company: Pevonia Equipment Product: Sosul 2000 XL is a facial and

Company: Grande Naturals Product: GrandeMASCARA is a lashCompany: Aveda Product: Nourish-Mint Lip Liner is

formulated with plant waxes and fruit butters to help shape and define the lips. The liner is available in two limited-edition shades: Barberry Bloom and Cocoa Bean. Website: www.aveda.com

massage treatment table that features a four-section couch, fully electric height control, multi-position adjustment, 24v actuator with foot pedal control, interchangeable and adjustable head and face rest, and optional armrests. Website: www.pevoniaequipment.com

boosting formula that provides instant volume and length and healthier looking lashes. Website: www.grandewholesale.com

Company: Provence Cosmetics Product: BodyPro50 Arnica Gel Company: Adrienne Memmoli Product: D’va Du Elite Moisture

Serum contains organic whole leaf aloe vera, hyaluronic acid, and antioxidants to give skin a youthful, glowing, and dewy appearance. Website: www.adriennememmoli.com

106 AMERICAN


reduces pain in muscles and joints and helps relieve swelling, bruises, and inflammation. This gel has a s oothing and cooling effect on the injured area. It can also help reduce pain and decrease swelling and discoloration from bruises. Website: www.provencecosmetics.com

spotlight Company: Environ Product: Intensive Hydrating Oil Capsules

help reduce the appearance of dr y, irritated skin, leaving it looking velvety soft. They contain a ric h blend of vitamins A, C, and E and rosemary extract to promote the look of moisturized and plump skin and a visibly smoother and more refreshed appearance. Website: www.environ.co.za

Company: Previse Product: HydroBalm helps to improve skin

hydration and contains a blend of es sential fatty acids that aid in repairing the skin’s lipid barrier. This formula is free of poreclogging ingredients and will not irritate the skin or leave a greasy film. Website: www.previsecare.com

Company: Transderma Product: Transderma M is a moisturizing

Company: Ilike Organic Skin Care Product: Tomato Sun Lotions in SPF 20

and regenerating serum that revitalizes dry, mature skin by optimizing the skin’s natural moisturizing system; repairs the skin’s protective lipid barrier; and reduces the appearance of fine lines. Website: www.mytransderma.com

and SPF 40 are nutrient-rich pre- and post-sun lotions. Lycopene-rich organic tomato and other bioflavonoid-rich herbal ingredients help protect, calm, and hydrate the skin. Website: www.szepelet.com

Function & Mobility Satellite 8 Skincare System Multi-functional and compact, the Satellite 8 Skincare System offers a full range of treatment capabilities to impact profits and maximize space.

Quality 1.866.698. 6580

Value

t

Service

t

Pevoniaequipment.com

t

spotlight Company: Dermatude Product: Extreme Lif ting Complex helps rejuvenate and protect mature skin and neutralize free

radicals. Ac tive Hydra Booster contains hyaluronic acid to help heal inflammation and wounds. Website: www.dermatude.com

sunlighten

Company: Sothys Paris Product: 2-in-1 Mask Exfoliant Peach-

TM

empowering wellness

TM

Apricot regenerates, revitalizes, and protects skin from s un damage. Peach extract acts as a radiancy booster; apricot extrac t tones; and white clay purifies, oxygenates, and remineralizes the skin. Skin is left soft and radiant with a fresh and fruity scent. Website: www.sothys-usa.com

Company: G.M. Collin Product: Phyto Stem Cell+ Anti-Aging Mask

promotes the cellular vitality of the skin and helps delay the visible signs of aging. It contains plant stem cells that regulate the activity of the genes and the function of the cell to increase skin cells’ longevity. Website: www.gmcollin.com

Company: SAIAN Product: Bio-Firming Neck Lift Kit

includes Bio-Firming Neck Crème and a SAIAN neckband, which helps to tighten skin, stimulate cell circulation, remove toxins, and reduce wrinkles in the neck and chin area. Website: www.saian.net

110 A M E R I C A N

SPA • MARCH 2013

WKHUH LV DQ DOWHUQDWLYH H[SHULHQFH WKH YLEUDQW FRORUV RI PLFKDHO PDUFXV FRVPHWLFV ERWDQLFDOO\ IRUWLILHG FRORU ZLWK VRIW FUHDP\ WH[WXUHV DQG VWURQJ SLJPHQWV WKDW RIIHU VWD\LQJ SRZHU :H EULGJH WKH JDS EHWZHHQ WKH ODWHVW VFLHQWLILF DGYDQFHPHQWV LQ VNLQFDUH DQG 0RWKHU 1DWXUH¶V YHU\ RZQ WLPH WHVWHG LQJUHGLHQWV

ERWDQLFDO RUJDQLF QDWXUDO

YLVLW XV DW

7KH 0DNHXS 6KRZ /$ 0DUFK QGUG  )DFH  %RG\ &KLFDJR 0DUFK WKWK  � %RRWK  $WWHQG 0LFKDHO¶V PDNHXS FODVV 6SDFH LV OLPLWHG

,(&6& 1HZ
PDGH LQ WKH 86$ � HFRIULHQGO\ � HQYLURQPHQWDOO\ VXVWDLQDEOH

ZZZPLFKDHOPDUFXVFRP � 

spotlight

Company: Le Mieux Product: 24 Hr. Age Defying Cream

is a luxurious, intensive day and night treatment designed to moisturize skin while reducing and treating signs of aging. Website: www.lemieuxcosmetics.com

Company: Dermalogica Product: Ultrasmoothing Eye Serum helps

target the signs of aging while reducing puffiness around the eye area. It contains peptides to reduce the appearance of fi ne lines and a blend of botanical extrac ts to reduce puffiness while soothing skin. Website: www.dermalogica.com

Company: Advanced Rejuvenating

Concepts Product: Ideal for dr y, hyperpigmented,

or sun-damaged skin, Rejuvenation Cream 10 combines the regenerating benefits of vitamin A with exfoliating glycolic acid to visibly reduce the signs of sun damage and hyperpigmentation. Website: www.arcskincare.com

Company: Phytocéane Product: Featuring an almond milk and

vanilla scent, Bora-Bora Moisturizing Lotion immediately moisturizes the skin for a long-lasting effec t. It is formulated with traditional Polynesian tiare flower and shea butter to nourish and soften skin and keep it hydrated. Website: www.lespausa.com

SPASHOP A

D

V

E

R

T

I

S

E

M

E

N

T

APOTHEDERM SKIN CARE

CILS FRANCE

Looking to refresh your skin care line?

Beauty Top Picks

Try Apothederm™ Skin Care with SmartPeptide™ technology. Clinically proven products that are designed to target fine lines, wrinkles, dark spots and stretch marks with peptides and other advanced ingredients.

No more afernoon under eye smudge!

Intensify your client’s look with CilsFrance Advanced SemiPermanent Mascara. Easy to use and no training necessary. Apply alone, over eyelash extensions or afer the lash lifer perm. Dazzle your client’s eye with a coat or two and she’s ready to go.

Introducing CilsFrance New Superior Silk Eyelash Extensions. Enhance your client’s natural lashes with our new 0,07 silk extensions. A diameter so natural and lightweight or added volume and longtime hold.

(877) 496-0038 • www.apothederm.com

CONTINENTAL GIRBAU, INC.

(323) 424-3732 • www.cilsfrance.net

DERMAFILE PROFESSIONAL

Laundry Solutions for Salons & Spas

Achieve the look of polished perfection without

In today’s salons and spas, it’s essential that towels, robes, capes and spa linens are cleaned quickly and eiciently. at’s why it’s important to choose the right laundry equipment—washers and dryers specifically engineered to serve the beauty industry with unmatched programmability, energy eiciency and durability. Continental’s commercial-grade washers and dryers improve laundry efficiency and cleanliness.

chemicals, acids, crystals, machines or blades! With the power o stainless steel and diamonds. Our newly designed DermafilesT are the very best Ever! See video demonstation at ww w.dermafile.com. lesley@dermafile.com

(800) 256-1073 • www.continentalgirbau.com

(813) 289-1668 • www.dermafile.com

DIFFUSER WORLD INC. This American company has an eye for innovation. Providing the highest quality Essential Oil Diffusers available, with a full line of Nebulizers, Diffusers, and Vapor ize rs. Diffuser World’s Aroma-Ace and Aroma-Whisper are the #1 Rated EO Nebulizers available today and they are MADE in the U.S.A.

DIVINE BLESSINGS Yoga Inspired Clothing Line ™ Clothing with a Cause Supporting individuals working through anxiety challenges MADE IN USA • Ultra So & Comfortable • Washes & Wears Very Nicely • Eco-Friendly Water Based Inks Perfect for Spa Uniforms as well!

(855) Aroma-Pro • www.diffuserworld.com

MINDFUL MINERALS

(310) 714-9704 • www.divineblessings.us ®

O2-B PERSONAL OXYGEN BAR

Mindful Minerals presents all natural, eco-centric,

The O2-B Personal Oxygen Bar provides the most

highly effective products featuring Dead Sea Minerals, fruit extracts, sea plants, peptides, organically farmed essential oils and anti-oxidants to treat al l conditions of the skin. When you bring Mindful to your community, we bring clients to you.

oxygen output without a prescription. NO tanks, NO refilling. Only 15 lbs. for use in any area of your home, spa or salon.

Contact [email protected] for program details.

• It replenishes, rejuvenates &

• Breathing clean, fresh, oxygen enriched air g ives you the energy you’ve been craving! renews your mind, body & spirit.

• Try our Aromatherapy Blends to enhance your breathing experience. Our aromas are also available to wear.

• Receive $50 off PLUS a FREE 10ml. bottle of Bee Happy Aromatherapy. Use code AMSPA13. Expires 4/30/13 Contact us about special pricing for the beauty industry.

(888) 702-5666 • www.MindfulMinerals.com

(866) 432-0202 • www.O2-B.com

Industry News

WR IT TE N BY NI CO LE ALTAVI LL A

Dermalogica Debuts First Hybrid Learning Facility As part of a plan to open Dermalogica Learning Centers in major markets across the U.S., the company recently debuted its first hybrid education- and consumer-focused outpost in Scottsdale, AZ. Tis new 2,600-square-foot facility brings together consumer and professional education classrooms, professional treatments, and retail sales under one roof. Te first of its kind, the Center is intended to be a creative incubator developed to support professional skin therapists in refining and deepening their skill sets in order to enhance the success and profitability of their businesses. Te Center also features 600 square feet of retail space, combining Dermalogica’s professional training space with an interactive client center for skin health. “From the beginning, our company has defined itself by an emphasis on both consumer education and the skincare industry’s most demanding professional training,” says Jane Wurwand, founder and owner of Dermalogica. “Te expertise of the skin therapist and the client’s interaction with the skin therapist have always served as the basis for our unique prescriptive selling approach to retail. Under our new plan, we will now centralize all of Dermalog ica’s key brand assets for greater marketplace potency and effectiveness.” Tis consolidation process will create sites for ongoing Dermalogica and Te International Dermal Institute professional education, product launches, and guest speaker evening events. Consumers will be able to purchase Dermalogica products, experience the brand’s signature MicroZone treatments, and receive complimentary product samples, one-on-one Face Mapping, and Skin Bar consultations seven days a week. Tis is the first of many new hybrid centers on the horizon for Dermalogica. Te next location will open in Atlanta. —Julie Keller Callaghan

Dermalogica’s spacious new hybrid learning facility attracted opening night crowds who were able to check out the retail and training spac es firsthand.

SPABOOKER LAUNCHES AN UPDATED MOBILE APP

SpaBooker launched its updated Mobile App, enabling users to take advantage of SpaBooker’s robust spa management tools on their iPads. Te app allows spa owners to manage their businesses easily from their tablets, making it possible

for them to book, edit, cancel, and update appointments. Tey can also view customer details, access basic reporting, and use the app to accept credit card payments on the go when they connect Booker’s credit card swiper to their tablet . ●


117

Industry News

GOOD DEEDS

Marinello Schools of Beauty Donate to Newtown Memorial Fund Marinello Schools of Beauty (multiple locations) raised

The Fairmont Southampton (pictured) is just one spa that offers the Kerstin Florian Luxury Travel Bar (inset).

Kerstin Florian Introduces Luxury Travel Bar e Luxury Travel Bar by Kerstin Florian allows spa-goers to test the luxury skincare line’s products with no commitment. It offers travel sizes of some of its key products from the Correcting, Essentials, and Sun lines, as well as the Foot Care, Caviar, and Body collections. In addition, spa-goers can purchase prepackaged travel kits full of essentials that work together, or they can create their own kits packaged in a clear travel sleeve. e Kerstin Florian Luxury Travel Bar is currently available at many spas that offer the company’s treatments and services, including Willow Stream Spas at e Fairmont Southampton (Bermuda) and e Fairmont Sonoma Mission Inn & Spa (CA), Kohler Spas (Burr Ridge, IL, and Kohler, WI), and Eforea Spa at Hilton Sedona (AZ), among others. 

118


more than $90,000 for the Newtown Memorial Fund, which supports victims of the tragic massacre at Sandy Hook Elementary School in Newtown, CT. Marinello donated 100 percent of service sales received at all 62 campuses from Dec. 26 to 29. e funds will go toward creating a memorial in Newtown for the victims and establishing academic scholarships in the victims’ names for generations of Newtown students to come. “Marinello is committed to giving back to the community, and through the Newtown Memorial Fund, we are able to provide for the immediate and long-term needs of the victims’ families,” says Nagui Elyas, president of Marinello Schools of Beauty. Marinello’s students and staff also showed support by hand making snowflakes to help the Connecticut Parent Teacher Student Association (PTSA) transform the new Sandy Hook Elementary School into a “Winter Wonderland.” Sandy Hook students returned to school on Jan. 3 for the first time since the Dec. 14 shooting to find their new classrooms covered in snowflakes made by students from all over the world, including nearly 1,600 from Marinello. 

®

Industry News

Medical Grade Microdermabrasion Machines

www.imagemicroderm.com 866-462-4334

Call Toll Free

The Spa Industry Mourns the Passing of Ilike Founder

Proudly Designed and Made in

U.S.A

Dánielné Molnár, also known as Aunt Ilike, the founder of Ilike Organic Skin Care,

490nm

645nm

Blue Light Therapy Microdermabrasion

Red Light Therapy Microdermabrasion

passed away on Jan. 9, at the age of 87. Molnár dedicated her life to the development and advancement of Dánielné Molnár natural remedies, as well as the improvement of worldwide esthetics knowledge and practices. is lifelong passion was embodied in the cosmetic product line branded under her name. Molnár grew up in a family of herbalists in the small Hungarian village of Nag ykokenyes. Aer receiving her esthetician’s license in the late 1950s, she immediately began work developing the I like Organic Skin Care line. She dedicated the next 55 years working as an esthetician, international educator, developer of organic skincare products, and flag bearer for the natural and organic movement. roughout her life, Molnár received countless awards, including the Cross of Merit of the Hungarian Republic given by the president and prime minister of Hungary, a Lifetime Achievement Award from e Hungarian Beautician Association, an Award for Natural Medicine, and more. Molnár’s son, Ferenc, will continue her work. 

REAL

Diamond Microdermabrasion

SPA WEEK ANNOUNCES SPRING 2013 DATES Spa Week’s Spring 2013 Event will take place from April 15 to 21. Hundreds of spas (day, medical, and resort), yoga and Pilates studios, fitness and nutrition centers, and other health and wellness practices nationwide will offer up to three signature treatments, normally costing $100 to $500, for $50 each. e complete directory will launch on March 11 to allow consumers to begin booking their most desired services. In addition, visitors to Spaweek. com have the opportunity to spread the gi of wellness by purchasing a Spa & Wellness Gi Card by Spa Week to be used at any time during the year. 

PP1000 Portapeel

™

“ The Portapeel Goes Where You Go ”

Imagederm Inc. is proud to introduce the PP1000 Portapeel. The PP1000 was designed to be extremely portable and just as powerful and effective as a table top unit. Weighing only 16lbs, the PP1000 is the lightest professional microdermabrasion machine on the market today. The PP1000 offers the power, reliabilty and durabilty every professional desires, and at the same time is economically priced. Designed and manufactured in U.S.A, the PP1000 now comes standard with built-in red and blue medical grade light therapy. The PP1000 is the only machine capable of performing light therapy and crystal or diamond microdermabrasion at the same time. The PP1000 Portapeel comes with Imagederm’s REAL Lifetime Warranty.

120


Industry News DaySmart Software Introduces New Salon Iris Products DaySmart Software, makers of Salon Iris, announced a suite of new products. Version 10 for Windows with Next

HEALTHY COMMITMENT TO SKIN 2013

· Chemical Exfoliation · Microdermabrasion · Ultrasonic Facials · Laser & IPL Photofacial · Injectable Procedures · Plastic Procedures

Education for aesthetic advancement into progressive rejuvenation treatments and medical aesthetic procedures Men and women alike are concerned about age

Generation of Remote Access allows spa employees to book appointments and check client information, close tickets, process credit cards, edit time blocks, and more from any phone, computer, or mobile device; enhanced free iPhone and Android apps, which work with both the Windows and Cloud editions of Salon Iris and allow spa owners to run their businesses remotely, as well as book appointments, run reports, close tickets, process credit cards, and email receipts. Salon Iris Cloud Lite is designed especially for booth renters or individuals who would like to book appointments on a phone, tablet, or mobile device without using their PC or Mac. Salon Iris Cloud Premium Subscription allows unli mited employees to book appointments, track clients, run reports, close tickets, process credit cards, email receipts, and schedule employees. “Our soware development team is comprised of highly educated, intelligent, and motivated individuals who strive to bring our customers what they ’ve been requesting,” says Mark Jackson, owner of DaySmart Soware. “Our new suite of products is suited for employees and ow ners of every size spa and salon.” ●

SUHYHQWLRQ DQG VNLQ KHDOWK :H ZDQW WR FRUUHFW ÀQH

lines and wri nkles for a smoother look and feel. We all want to reverse the signs of sun damage to erase hyperpigmentation and sun spots. Our need for successful rejuvenation treatments goes on to include UHGQHVV DQG URVDFHD DFQH VNLQ À UPQHVV KRUPRQDO

considerations and textural changes.

Learn how you can successfully bridge the gap between spa and medical aesthetic procedures. Visit arcskincare.com for upcoming dates!

ADVANCED

REJUVENATING CONCEPTS

™

calendar

From the creators of the renowned Brazilian Boot Camp hands-on wax training.

Brazilian

BOOTCAMP

tm

Discover the science of skin rejuvenation!™

Natural Products Expo West March 8-10 Anaheim, CA www.expowest.com SPATEC North America April 7-10

New Orleans www.spatec.questex.com International Esthetics, Cosmetics & Spa Conference — New York April 14-16 New York City www.iecsc.com

arcskincare.com | Toll Free: 800 689-0499 facebook.com/arcskincare | youtube.com/arcskincare

122 AMERICAN SPA • WWW.SPATRADE.COM • MA RCH 201 3

Cyto-luxe MASK

C yto-luxe takes inspiration from the rarest of precious metals mined from the earth. Discover the power of platinum enriched peptides harnessed to deliver anti-aging results. Find the expanded Cyto-luxe collection now available at select salons and spas near you. Professional [email protected]

800.232.0398

www.gloprofessional.com

ADVERTISING RESOURCES

MARCH 2013

COMPANY

PHONE

WEBSITE

Advanced Rejuvenating Concepts Altair Instruments Apothederm Skin Care BDR BIOBLISS Bioelement s Biomani Scientific Skin Care Bioslimming Biotone Body Drench Christina USA Cils France Clean&Easy Conair Corporat ion Continental Girbau, Inc Coola Suncare Correctionist Darphin DermaConcepts Dermafil e Professional Dermalogica Dermatude Diffuser World Divine Blessings Yoga Inspired Clothing Line Duri Cosmetics Edge Systems Corp Eminence Organic Skincare FarmHouse Fresh G M Collin Laboratories GIGI gloProfessional Glymed Plus Grande Lash MD Guinot Paris HairMax HydroPeptide IECSC Ilike Organics i-Lipo / Chromogenex ImageMicroDer m International Spa Association Iredale Cosmetics JB Lashes Jurlique Kneipp/Beauty Prophet Le Mieux Cosmetics Lockers (Salsbury Industries) Merle Norman Michael Marcus Cosmetics Millennium SpaSalon Software Mindful Minerals Noel Asmar Uniforms Norvell Nouveau Contour Nufree finipil O2-B Personal Oxygen Bar Osmosis Skincare Pevonia Botanica Premiere DaySpa Previse Skincare ProSolutions Software QOSMEDIX Rapidlash Refineé Revitalash/Athena Cosmetics Salon iris Sanitas Skincare Shira Esthetics Sonya Dakar Skin Care Sothys Spa Uniforms.com SpaRitual Sranrom SunFX Sunless Inc Sunlighten TherapMedic Vitelle Dermato logy Laborator ies Inc Yoga Tune Up

800.689.0499 866.325.8247 877.496.0038 201.585.97 00 855.4.BIOBLISS 800.433.66 50 972.208.9305 877.700.7 775 800.445.6457 800.621.9 585 888.604.6268 323.424.3 732 800.621.9585 800.366.5 391 800.256.1073 888.682.6 654 800.621.9585 800.540.4 151 877.337.6227 813.289.1 668 310.900.4000 877.628.720 1 855.AROMA.PRO 310.714.97 04 800.724.2216 855.334.37 97 888.747.6342 888.773.96 26 800.341.1531 800.621.95 85 800.232.0398 800.676.96 67 877.835.3010 800.523.10 30 888.841.2535 800.932.98 73 800.498.6984 888.290.62 38 855.GET.ILIPO 866.462.43 34 859.226.4326 800.762.11 32 800.748.5168 800.854.1 110 800.937.4372 888.327.8 188 800.LOCKERS 800.421.6 648 800.300.2561 888.813.2 141 888.702.5666 800.772.1 408 888.829.2831 877.628.7 201 800.247.2405 866.432.0 202 877.777.2305 800.PEVONIA 800.335.7469 800.286.462 9 800.710.3879 631.424.327 0 877.760.6677 800.927.67 63 877.909.5274 800.527.76 00 888.855.8425 800.957.44 72 877.727 .6692 800.325.05 03 800.772.1408 877.SPARITUAL 703.399.0212 888.684.30 10 888.974.9977 877.292.00 20 786.216.3678 877.902.23 32 818.760.2045

www.arcskincare.com www.altairinstruments.com www.apothederm.com www.bdrbeautyusa. com www.biobliss.com www.bioelement s.com www.biomaniskincare.com www.bioslimmin g.com www.biotone.com www.bodydrench.com www.christina-usa.com www.cilsfrance.n et www.cleanandeasyspa.com www.satinsmooth.com www.continentalgirbau.com www.coolasuncare.com www.correctionist.com www.darphin. com www.dermaconcepts.com www.dermafi le.com www.dermalogica.com www.dermat ude.com www.diffuserworld.c om www.divineblessin gs.us www.duri.com www.HydraFacial .com www.eminenceorganics.com www.far mhousefreshgoods.co m www.gmcollin.com www.gig ispa.com www.gloprofessional.com www.glymedplus.c om www.grandelashmd.com www.guinotusa.co m www.HairMaxSalons.com www.hydropeptide.com www.iecsc.com www.szepelet .com www.ilipo.com www.imagemicroder m.com www.experienceispa.com www.janeiredale.co m www.jblashes.com www.jurlique.com www.kneippus.com www.LeMieuxC osmetics.com www.lockers.com www.merlenor man.com www.michaelmarcus.com www.speakmillennium.com www.MindfulMinerals.com www.noelasmarunifor ms.com www.norvellsunless.com www.nouveaucontourusa .com www.nufree.com www.O2-B.com www.osmosisskincare.com www.pevonia.com www.premierdayspa.biz www.previsecare.com www.prosolutionssoftware.com www.qosmedix.com www.rapidlash.com www.refineeskincare.co m www.revitalash.com www.Salonir is.com www.sanitas-skincare.com www.shiraesthe tics.com www.sonyadakar.com www.sothys-usa.com www.noelasmaruniforms.com www.spari tual.com www.sranrom.us www.sunfxamer ica.com www.sunlessinc.com www.sunlighten -spa.com www.therapmedic.com www.vitell elab.net www.yogatuneup.com

PG 122 71 114 124 18 7 112 125 72 61 69 114 4--5 CV3 114 83 116 13 43 114 77 75 115 115 119 33 2-3 57 11 25, 27 123 103 63 29 41 21 64, Insert 16-17 36 120 55 CV4 31 107 51 121 12 45 111 109 115 53 95 39 90 115 85 CV2-1, 108 104 87 10 89 59 80 67 8 97 23 15 101 53 35 79 9 113 110 126 46 49

american spa (ISSN# 1523-48 6X) is published mon thly (12 issues per year) by Questex Media Group LLC, 757 Third Ave., 5th Floor, New York, NY 10017. One-year subs cription rates: $36 in the United States & Possessions; $60 in Canada and Mexico; all other countries $84. Single copies of current issue (prepaid only): $6 in the United States; $8 internationally. In clude $6.50 in the U.S. and $10 internationally plus $2 per add itional copy for postage and handling. For back issues: Single copies $12 in the United States; $16 internationally. Include $6.50 in the U.S. and $10 internationally per order for postage and handling. Periodicals postage paid at New York, NY 10199 and additional mailing offices. POSTMASTER: Please send address change s to American Spa P.O. Box 1267, Skokie, IL 60076-8267. Canadian G.S.T. number: 840 033 278 RT00 01. Publications Mail Agreement Numbe r 40017597. Printed in the U.S.A. Subscript ion inquiries/ address change s toll-free(866)-3 44-1315 or (847)-763-9594 if outside the U.S. Copyr ight 2013 by Questex Media Group LLC. A ll rights reserved. No part of this publication may be reproduced or transmit ted in any form or by any means, electronic or mechanical, including by photocopy, recording, or information storag e and retrieval system, without permiss ion in writing from the publisher. Authorization to photocopy items for internal or personal use, or the internal or personal use of specific clients, is granted by Questex Media Group LLC for libraries and other users registered with the Copyright Clearance Center (CCC), 222 Rosewood Drive, Danvers, MA 01923, or call (978) 750-8400, fax (978) 750-4470; call for copying beyond that permitted by Sections 107 and 108 of the U.S. Copyrigh t Law. For those not registered with the CCC, send permission requests to questexp ermissions @theygsgro up.com or call (800) 494-9051, ext 100. Unsolicited manuscript s, photographs, art, and other material will not be returned. Publisher assumes no responsibilit y for unsolicited manuscri pts, photographs, art, and other material.

[ horoscopes ]

Signing Off Mii amo astrologer Kamma Bothe reveals what’s in store for you and your clients with this month’s horoscopes. Aries (March 21 – April 20) Aries are ready to spring into action, full of energy and anticipation for a new start. But they need to be alert and sensitive to the timing of their actions. ey will delight in the waiting with an aromatherapy massage.

Taurus (April 21 – May 21) Generosity and caring are in the forefront for Taureans this month. They take great pleasure in giving to others. A pampering moisturizing wrap will be a luxurious gi to themselves.

Pisces (Feb. 20 – March 20) Pisces can look forward to a month of celebration. They are optimistic, playful, and truly inspired. Opportunities once dreamt of can now become a reality. A floral scrub, followed by gentle joint release will deepen their sense of joy.

Gemini (May 22 – June 21) Geminis will meet or connect again with someone who was important to them in their past. ey may want to go beyond their hesitancies and explore the new possibilities that arise from this meeting. A salt scrub wil l clear away the past and prepare them for a new day.

C a n c e r (June 22 – July 23) Being extremely sensitive, Cancers may choose to avoid crowds and stay focused on their own projects. With the moon in Cancer, they feel more emotional than usual. A warm bath and a gentle Swedish massage will be just the rig ht treat ment.

Virgo (Aug. 24 – Sep. 23) Consci-

Sagittarius (Nov. 23 – Dec. 21)

entious Virgos are torn between following the rules and asserting their sense of what feels right. Watsu will help with letting go.

Sagittarians are overly sensitive to others’ emotions this month. eir first instinct is to retreat. An Ayurvedic treatment will give them strength to face the world again.

Libra (Sep. 24 – Oct. 23) Libras Capricorn (Dec. 22 – Jan. 20)

may be seeking to establish a unique niche in their chosen fields. However, the timing must be right. A lymphatic massage will help restore balance.

Capricorns are no longer afraid to let people get close. A Reiki session will expand their ability to be more open.

Scorpio (Oct. 24 – Nov. 22) is

Aquarius (Jan. 21 – Feb. 19)

month is unusually harmonious for Scorpios. ey will find it easy to organize their time and to be patient. A hot stone treatment will deepen their relaxation.

Called to action, Aquarians may be motivated by an injustice they seek to right. ey will appreciate a deep tissue massage.—Kamma Bothe

Leo (July 24 – Aug. 23) Leos now know what they want a nd are working tirelessly on creating a pathway to their goals. They are bursting with innovative ideas. Shiatsu massage is both energetic and relaxing, a perfect combination. It will bring balance to the overactive mind.

Kamma Bothe has a degree from the Thalamus In stitute for Holistic Medicine in Ber lin, Germany, and is also a trained counselor and therapist. She later continued he r education in astrological studies with various well-known exper ts and has been working for 30 years as an astrological counselor and reader. Bothe ran her own clinic in Germany and is still known there as one of the pre-eminent readers. Now living in Sedona, AZ, she does readings at Mii amo, a destination spa at Enchantment Resort. You can contact her at [email protected] or visit ww w.kammastro.com.

128 AMERICAN SPA • WWW.SPATRADE.COM • MARCH 2013

K C O T S R E T T U H S / I K A T A G O T : N O I T A R T S U L L I

t y b e a u

Sinfully rich, Shamefully sexy . Your skin will look as good as it feels when you use Satin Smooth Scarlet Berry Wax with Acai. Its fresh fruity aroma will tickle your senses while i ts enriched ingredients remove unwanted hair from your head to your toes. Available in both Hard No-Strip and Soft Wax for medium to coarse hair. Ideal for Brazilian bikini and all sensitive areas.

Love your Body without the guilt.

~

©2013 Professional Products Division 'PS NPSF JOGPSNBUJPO PO 4BUJO 4NPPUI QSPEVDUT WJTJU PVS XFCTJUF XXXTBUJOTNPPUIDPN PS DBMM PVS DVTUPNFS TFSWJDF MJOF  t 44

American Spa

Recommend Documents