Ansoff Matrix: Marriot Hotel Introduction Marriott International, Inc., is a global leading lodging company with more than 4,400 properties in 87 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2015. Founded by J. Willard and Alice Marriott and guided by Marriott family leadership for nearly 90 years, the company is headquartered in Bethesda, Maryland, USA.*
Existing Market
Existing Product Market Penetration: ▪ Sponsering international football club as Barcelona, which will improve the marketinig & loyality for our name ▪ Increase of middle class customers targeting: Speed up the process of middle class customers targeting by new campaigns, new offers and discounts. ▪ Hosting an international successful program, such as Opera in USA. Example: One in each continent
New Product Product Development: ▪ Using Helicopters for transporting special guests from airport to the hotel. ▪ Hosting Monuments Exhibitions for 1-2 weeks, with special offers, in Marriott hotels all over the world. ▪ Plates and dishes line production: to minimze the cost and introduses our own plates
New Market
Market Development: ▪ New branches: Opening new branches in countries which does not have Marriott branches in it. - Morocco: Mountains, nature tourism and discovering Arab cultures - Maldives: One of the most sea tourism target detination in the world. - Iran: New fresh market, religious tourism
Diversification: ▪ Marriott Coffee chain: establishing a new chain of cffee shops under the name of Marriott inc. ▪ Sea-cruise tourism company: Establishing a company performing Sea -Cruise Voyages under the name of Marriott hotels with the same standards of service in Marriott hotels.
