As i aPac i fi cRepor t August10,2016
http://www.coatingsworld.com/issues/2016-08-01/view_featur http://www.coatingsworld.com/issues/201 6-08-01/view_features/asia-pacic-reportes/asia-pacic-report31163/!
Ke yfi ndi ngsi ndi c at et hatt hemar k etf orpai ntandc oat i ngsi nt heAs i aPac i fi cr egi oni s poi s edf ormor egr owt h.
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ccording to ndings from $%&' glo(al sales volume of architectural paint e)perienced a slowdown (etween 2012 and 201*' although the mar+et is e)pected to gain pace from 201, onwards. $n terms of value' glo(al sales of architectural coatings reached 60 (illion in 201*. he maorit of the mar+et value was generated ( sales of vinl/strene/" paint' followed ( pure acrlic paint. %elated eatures •
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Th eAs i a Pa ci fi cr eg i o ni sr a pi d l ye x pa nd i n g,f u el e db yagr o wi n ge co nomyandeme r g i n gmi d dl e c l as s.Thi sgr o wt hi sdr i v i ngdemandf orman ybui l di ngandi ndus t r i al mat er i al s ,i nc l udi ngpai nt sand c oat i ngs .Ac cor di ngt omar k etr es ear c hfi r mI RL ’ sr epor t“ APr ofi l eoft heAs i aPac i fi cPai ntI ndus t r y , ” t het ot al mar k etf orpai nt sandc oat i ngswas21. 4mi l l i ont onsi n2013,andi sf or ec as tb yI RLt o i nc r eas et o29. 2mi l l i ont onsby2018;t hi si sequi v al entt oana ver ageannual gr o wt hr at eof6. 4 p er e c en ti nt h eme di u mt e r m.
Ot h erKe yFi n di n gf r o mt heRep or t Chi nai sbyf art hel ar ges tnat i onal mar k etf orpai nt sandc oat i ngsi nt heAs i aPac i fi cr egi on,f ol l owed a ts omec on si d er ab l edi s t a nc ebyI n di aan dJ ap an .Thes ma l l e stma r k e t sa r et h os eofNe w Ze al a nd a ndSi n ga po r e .Wh i l eme di u mt e r mg r o wt hi sf or e ca s tt obel o wi nt hemo r ede v el o pe da ndma t u r e ma r k e t ss uc hasAus t r al i a,Ne w Zeal andandJapan,t hede v el op i ngmar k e tofI ndi ai spr edi c t edt o demo ns t r a t eg r o wt hofo v er10p er c en tpe ran num o v ert h ene x tfi v ey e ar s .I ndi as t i l l o ffer s s i gni fi c antpot ent i al f orpai nt sandc oat i ngsmar k etgr owt h,asperc api t ac ons umpt i onr emai nsv er y l o w. Th eChi n es emar k e ti ss t i l l o ffe r i n gg oo dmed i u mt e r mg r o wt ho fa r o un d6 . 5p er c en tp era nn um f o r pai nt san dc oat i n gssupp l i er s ,d r i v enb ygr o wt hi ndo wn st r eam i ndus t r i essu chasaut omo t i v e, c ons t r uc t i on,s hi pbui l di ng,pet r oc hemi c al sandc i v i l engi neer i ng.Howev er ,t hi sf or ec as tgr owt hi s l o wert hani npr e vi ousy ear sast hecount r yi se xper i enc i ngsl o were cono mi cgr o wt h,c aus edby r i s i ngc os t sofl abor ,l andandr awmat er i al s , andi nc r eas i ngt ax es . Thet hi r dt i erofgr o wt hma r k e t sc ompr i s est h eSout hea stAs i a nec onomi e so fThai l and,Vi e t n am, I ndones i a,t hePhi l i ppi nesandMal a ys i a.Thes ec ount r i esar ee xper i enc i ngr i s i ngi nc omes ,i mpr o vi ng s t andar dsofl i v i ngandi nc r e as i n gdomes t i cdemand,whi l el abo ra ndpr o duc t i onc os t sr emai n r el at i v el yl ow. Ov er al l i nAs i aPac i fi c,ar c hi t ec t ur al c oat i ngsac countf orj us tl es st han50per c entoft het ot al pai nt s
andc oat i ngsmar k et ,al t hought hi sfigur ev ar i esc ons i der abl yf r om c ount r yt oc ount r y .I ndi a ’ shi gh s har eoft hear c hi t ec t ur al s egment ,ato ver80per c ent ,r efl ec t st hever yunder dev el opednat ur eof muc hoft hec ount r y ’ si ndus t r i al i nf r as t r uc t ur e. Pr ot ec t i v ec oat i ngsandgener al i ndus t r i al c oat i ngs( i nc l udi ngc anandc oi l c oat i ngs )a r et hes ec ond andt hi r dl ar g es tendus es eg ment s ,r e spec t i v el y .Ne w Zea l andandSi ng apor ear et heonl yt wo c ou nt r i e swi t hnoc on su mp t i onofa ut o mo t i v eOEM c oa t i n gs ,s i n c et h eyd ono tp os s es san y aut omot i v epr oduc t i onf ac i l i t i es .Aus t r al i a’ scons umpt i onofaut omot i v eOEM c oat i ngsi sex pec t edt o f al l t oz er oby2018ast hec ount r yl os esi t svehi c l emanuf ac t ur i ngc apabi l i t i es . Ther e l at i v ei mpor t an ceo ft hepr o t ec t i v ec oat i ngssegme nti su nde r p i nnedb yt hec ons i der abl e ac t i v i t i esi nt er msofoi l andgaspr oduc t i on,ener gygener at i onandmi ni ngt hatt ak epl ac ei nman yof t heAs i aPac i fi ccount r i es .Pr ot ec t i v ec oat i ngsha veapar t i c ul ar l yl ar ges har eoft hemar k eti nChi na duet ot hef as tgr o wt hofs ec t or ss uc hasc i v i l engi neer i ng,mar i neengi neer i ngandc ont ai ner ma nu f a ct u r i n g. Ma r i nec oat i ngsha v eav er yhi ghs har eo ft hena t i on al pai nt sandc oat i ng smar k eti nSi nga por e , r efl ec t i ngt hatc ount r y ’ si mpor t anc easar egi onal hubf ormar i t i met r ans por t at i on,andal s oi nSout h Kor ea,whi c hr ema i nsak e ys hi pbui l di n gnat i o ndes pi t el os i ngs omebu si nes si nr ec enty ea r st o Ch i naandot herl o wc os tc ount r i ess uc hasI ndones i a. I nd us t r i al woodcoat i n gsar eanes pe ci al l ydo mi nantend u s es egmenti nVi e t nam,t han kst ot he i mp or t a nc eo ft h ewo odp r o ce s si n gi n du s t r yan dt hes t r o ngd ema ndf o rVi e t n ame s ema def u r n i t u r e f r o me x po r tma r k e t sar o un dt h ewo r l d . Al t hought hemar k etf orpl as t i ccoat i ngsi sr e l at i v el ysmal l i nal l c ount r i escov er edi nt hi sr epor t ,i ti s ofgr eat err el a t i v ei mp or t an cei nJ ap anandT ai wan,s i n cet hos ec ount r i esa r ek e ymanuf ac t ur e r sof el ec t r i c al andel ec t r oni cgoods .
Hi ghl i ght sf r om Fr os tandSul l i v anRepor t : Mar k etr es ear c hfi r m Fr os tandSul l i v an’ sdat aont hec oat i ngsi ndus t r yi nAs i aPac i fi cr epor tt hatt he c oat i ngsi ndus t r yi ss ens i t i v et ot hegr o wt hofgr os sdomes t i cpr oduc t( GDP) ,andt endst ogr o w at 1. 5t o2t i mest hatofSou t h eas tAs i a ’ sGDP . •I n2 01 4,t h eme mb ere c on omi e so fSo ut h ea s tAs i a( ASEAN6 )e x p er i e nc e dd ec e l e r a t i n gg r o wt h ;4 o ft h e6r e co r de ds l o wd own st h ate dg edt h es ub r eg i on al a v er a ged ownt o4. 5p er c en ti n2 01 4. I nd on es i aan dTha i l a ndwer ebo t hamo ngt h os ede c el e r a t i n gi n20 14 . •Sout heas tAs i ai spo i s edf oragr o wt hr eboundi n2015.Aggr ega t egr o wt hi st or ebo un dt o4. 9% i n 2 01 5a nd20 16 ,a sr e co v er yi nI n do ne s i aan dTh ai l an dl e ad st h ewa yan dmo s to ft h es ub r e gi o n t r en dsupandb ene fit sf r om r i s i nge xp or t sandl o we ri nfl at i o n. •Thec oa t i ngsmar k e ti nSout hea stAs i ai sex pec t edt of ar ewe l l duet oi mpr es s i v egr o wt hi nt he c ons t r uc t i oni ndus t r y ,ar e sul toft hedev el opmentofr es i dent i al &c ommer c i al bui l di ngsaswel l as
i nf r as t r uc t ur e.Theopt i mi s t i cec onomi ccondi t i onsant i c i pat edi nmos tSout heas tAs i ac ount r i es , es pec i a l l yI ndones i aa ndThai l a nd,i se xp ec t edt oc au set hes es eg ment st owi t n es sbuo y antgr o wt h, t her eb yi nfl uenc i n gt hec oat i ngsmar k e t . •TheSEAc oat i ngsmar k e twaswo r t h$6. 68bi l l i oni n2014an di spr oj e ct edt or eac h$9 . 93bi l l i onb y 2019,f ue l edbyec onomi cgr o wt handr i s i ngur bani z at i on. •I n2014,t hedec or at i v ec oat i ngssegmentwast hel ar ges tappl i c at i onar ea,ac c ount i ngf or appr o xi ma t el y55. 7per c ento ft het o t a lmar k e t ,f ol l o wedb ywood ,p r o t ec t i v e ,a nda ut o mo t i v eOEM c oat i ngs . •I ndones i aac c ou nt edf ort hel ar ges ts ha r e—25per c ent —wi t har e v enueo f$ 1. 7bi l l i oni n2014, f ol l owedb yThai l and,Vi e t nam,andt hePhi l i ppi nes . •Mu choft h ef o c usi sno ws h i f t i n gt o wa r d seme r g i ngma r k e t s —ma i n l yI n don es i a ,Vi e t n am a ndt h e Phi l i p pi n es —a sv o l u mei st h en ameo ft h eg ame ;t he s ec oun t r i e sh os tl a r g ep op ul a t i o no f2 51 mi l l i on,91mi l l i onand99mi l l i on,r es pec t i v el y . -Se emo r ea t :ht t p: / / www. c oat i ngs wor l d. c om/ i s s ues / 20160801/ v i ew_f eat ur es / as i apac i fi cr epor t 371163/ #st hash. FCKR6ycV. dpuf