Assignment on Commercial Bank Management.docx

ASA UNIVERSITY BANGLADESH An Assignment On Products, Services and Marketing Strategies of Commercial Bank Management

Course Title: Commercial Bank Management Course Code: FIN-425

Submitted To:

Rubina Afroze Senoir Lecturer, Faculty of Business

ASA University Bangladesh

Submitted By:

Name Amal Sutradhar Homayun kabir Setu Adhikery Md. Siddikur Rahman Md. Sadekul Islam

ID 092-12-0077 092-12-0068 092-12-0007 092-12-0012 092-12-0016

Submission Date: 03-01-2013

Batch and Section FIN-7A FIN-7A FIN-7A FIN-7A FIN-7A

Letter of Transmittal rd

3 January, 2013 Rubina Afroze Senior Lecturer, Faculty of Business, ASA University Bangladesh Subject: Submission of an assignment on “Products, Services and Marketing Strategies of  Commercial Bank”.

Dear Sir, This is a great pleasure for us to submit a term paper on Products, Services and Marketing Strategies of Commercial Bank”.We Bank”.We considered your remarks and instructions very carefully while preparing this report. “

We have tried t ried to visualize all the areas related relat ed to this t his topic. We would like to express our heartiest gratitude to you, for your tiresome efforts for us, which provided us the opportunity to prepare this term paper. We have tried our level best to present the paper according to the vital standard and requirements. While preparing this paper we have enriched our knowledge a lot about “Products, Services and Marketing Strategies of Commercial Bank”.

We will be highly encouraged enco uraged if you are kind enough to receive this term paper. We hope this paper will serve its purpose. We are hoping your kind advice and suggestions for our any mistake. Sincerely yours, Amal Sutradhar Group leader FIN-7A

Acknowledgement

At first we desire to express our deepest sense of gratitude of almighty Allah.

With profound regard, we gratefully acknowledge to our respected course instructor Rubina Afroze, Senior Lecturer, Faculty Facult y of Business, for her h er generous help and required suggestion during the preparation of this term paper.

We would like to give thanks especially to our friends for their enthusiastic encouragements and helps during the preparation of this term paper by sharing ideas regarding this subject and for their assistance in typing and proof reading this manuscript.

Table of Content

Serial No.

Description

Page

1

Title Fly

i

2

Title page

ii

3

Letter of Transmittal

iii

4

Acknowledgement

iv

5

Table of Content

v

6

Executive Summary

vi

7

Chapter 1: Introduction

1

8

Chapter 2: Present Scenario of Ceramic Industry in Bangladesh

9

Chapter 3: Market Demand of Ceramic Product’s

10 11

Chapter 4: Analyzing investment opportunities of ceramic industry in Bangladesh Chapter 5: Analyzing Porter’s Five Forces Model

13-14

12

Chapter 6: SWOT Analysis of Ceramic Industry

15-16

13

Chapter 7: Future outlook of ceramic industry

14

Chapter 8: Problems Encountered by Ceramic Industry

15

Chapter 9: Recommendation

20

16

Chapter 10: Conclusion

21

17

Chapter 11: Reference

22

2-3

4 5-12

17 18-19

Executive Summary