BUSINESS ETHICS BRAC's Microfinance and Social Responsibility Initiatives The Bribery Scandal at Siemens AG Better World Books' Socially Responsible Business Model Living Goods - Developing a Sustainable Business Model to Provide Healthcare Services in Uganda Gap Inc.'s Ethical Procurement Practices Corporate Social Responsibility Initiatives at ExxonMobil - The Good, The Bad and The Ugly Facebook`s Data Privacy Controversies Environmental Sustainability Initiatives at HCL Infosystems Dell's Carbon Neutral Claim
Sustainable Development Initiatives at BHP Billiton Australia's Leading Retailer Woolworths' Sustainability Strategy Sustainability Initiatives at ITC Ltd. Navman: The Resale Price Maintenance Controversy DHL's Corporate Social Responsibility Initiatives - The Disaster Management Program Social Networking Issues and Orkut.com Sustainable Packaging Practices at Lush Fresh Handmade Cosmetics Sustainability Management at Nau Inc. Genetic Engineering: Questions of Ethics and Effectiveness Monsanto's 'Roundup Ready' Alfalfa Controversy
Intel's 'World Ahead' Program - The Baramati Project in India
Celebrity Big Brother 2007' Controversy
Wal-Mart's Sustainability Initiative - The Packaging Scorecard
Chandigarh Industrial and Tourism Development Corporation Ltd: Integrating Corporate Social Responsibility with Sound Business Sense
Intel Corporation's 'World Ahead Program' in Brazil
Wal-Mart's Sustainability Initiatives
Carbon Credits: Promoting Sustainable Development or Trading in Pollution?
Grameen Danone Foods: A Social Business Enterprise
Corporate Governance Issues at Satyam Computers
SC Johnson's CSR Initiatives - Testing the 'Base of the Pyramid' Protocol
Coca-Cola India`s Corporate Social Responsibility Strategy
BP: Putting Profits Before Safety?
The Chinese Tainted Milk Scandal Kimberly-Clark Corporation: The Environmental Sustainability Challenge Coca-Cola`s Water Sustainability Initiatives
Business Ethics and Governance Issues at HP The Pretexting Controversy Honda's Environmentology Ecomagination' at Work: GE's Sustainability Initiative The Body Shop: Social Responsibility or Sustained Greenwashing? 1
Corporate Social Responsibility at ONGC Ltd.
Greenpeace: Working for a Green and Peaceful Future
IKEA's Environmental Practices: Making Good Business Sense
Royal Dutch/Shell 'Oil Reserves' Controversy
Exxon Mobil's Riches: Fueling Controversy?
Snow Brand's Unethical Practices at Japan
Corporate Philanthropy - Best Practices at Novartis AG
Trouble in the 'Magic Kingdom': Governance Problems at Disney
The Le Clemenceau Controversy: Business vs. Safety
Boeing's Unethical Practices Procter & Gamble vs Unilever: A Case of Corporate Espionage
Coca-Cola's Business Practices: Facing the Heat in a Few Countries
Governance Issues at the New York Stock Exchange
Ethical Issues at Christie's Sustainable Development at Alcoa Tesco's Corporate Social Responsibility Initiatives IKEA's Social and Environmental Responsibility Initiatives Corporate Social Responsibility at HP Sustainable Development at British Petroleum
Canon's 'Kyosei' Philosophy and Social Responsibility Initiatives Nestl� 's Social Irresponsibility in Developing Nations Dr. Reddy's Foundation for Human and Social Development
Ahold's Sustainability Initiatives ABB: Providing �Access to Electricity�
Rio Tinto: The Mining Giant Pollutes Indonesia's Environment
Sustainability Management at Philips
The Arun Bajoria - Bombay Dyeing Tussle
The Tata Group: Integrating Social Responsibility with Corporate Strategy
The Tug of War over Gesco Corporation The Fall of Arthur Andersen
CSR Initiatives at HSBC: Making Good Business Sense
Pepsi in Burma (Myanmar): A Globalization Catastrophe
Voxiva's Social Responsibility Initiatives Kraft Food's Fight against Obesity Cemex's Social Responsibility Initiatives Wal-Mart: A Case of Employee Discrimination The Recall of Vioxx Coca-Cola & Pepsi Harm India's Ecology The Exxon Valdez Oil Spill Sexual Harassment at Infosys KFC in India: Ethical Issues Kmart: Forced towards Bankruptcy Governance Problems in Citigroup Japan Martha Stewart: The Goddess of Domesticity Halliburton 'Overbilling' Controversy Reebok: Managing Human Rights Issues Ethically 2
Nike's Labor Practices
The Indian IPO Market in Early 2008
The McDonald's 'Beef Fries' Controversy
The US Housing Market and the Subprime Mortgage Crisis (B): Impact on the US Economy
ITC: The FERA Violation Story The Johnson & Johnson Tylenol Controversies
The US Housing Market and the Subprime Mortgage Crisis (A)
Coke: Ethical Issues
Troubled Times for The Chinese Toy Industry
The Reality TV Controversies
Kentucky Fried Chicken: Tackling the Trans Fat Problem
The BAT-ITC Tussle The Indian Liquor Industry Prohibition Story The T-Series story
Germany's 'Green Dot' Waste Management System Pfizer's Intellectual Property Rights Battles in China for Viagra
The Bhopal Gas Tragedy The Fall of D'Long The Tata Tea - ULFA story Singapore: Past Perfect, Future Tense? The Napster Controversy Microsoft Antitrust Case
Wind Energy Industry in the US and Canada: A Note on the Regulatory Environment
The Firestone Tire Controversy
Bolivia Nationalizes the Oil and Gas Sector
BALCO: The Disinvestment Story
Microsoft EU Antitrust Case
Indian Hotels: Ajit Kerkar Controversy
Labor Market Reforms in France and the Job Law 'CPE' - A Lost Opportunity
Ban of Tobacco Ads by the Government of India The Enron Saga
Gazprom - Naftogaz Ukrainy Dispute: Business Or Politics? Mercosur - Changing Course?
BUSINESS ENVIRONMENT Indian Animation Industry: Moving Up the Value Chain? The Ugg Boot Controversy in Australia Sovereign Wealth Funds: Love and Loathing in the Financial Markets Multinational Retail Chains & the China Opportunity Genetically Modified Crops in India: The Bt Brinjal Controversy
Google's Problems in China
BUSINESS STRATEGY Turnaround of Schering-Plough Corporation Comcast-NBC Universal Joint Venture Deal Carrefour's Misadventure in Russia Toyota: The Once-in-a-Century Challenge Sony Corporation - Restructuring Continues, Problems Remain 3
Zipcar: Revolutionizing Car Rentals?
Strategic Sale of Satyam Computers
Redbox: Disruptive Innovation in DVD Rentals
Oracle's Acquisition of Sun Microsystems
Transforming Sanofi-Aventis
Wal-Mart Stores Inc. - Success Strategies in Recessionary Environment
Fortis's Acquisition of Wockhardt Hospitals BYD Auto and the Market for Electric Cars: Global Ambitions, Nurtured in China
Domino's Pizza - Strategies to Tackle Global Economic Slowdown Subhiksha: An Indian Retailer in Trouble
Tata Steel's Acquisition of Corus (B) Wal-Mart's Foray in Brazil Orange and T-Mobile Merger in the UK Afrigator: A Killer Start-up in Africa
The Success of Slumdog Millionaire: An Opportunity for the Indian Cinema Industry?
Educomp Solutions Limited's Business Model
Restructuring Citigroup: The Bank in Trouble
Maruti Suzuki India Limited - Competitive Strategies of the Market Leader
Carrefour's Foray in Brazil The Downfall of Washington Mutual
Standard Chartered's Acquisition of American Express Bank (B)
Speedo: Leading the Swimwear Market
Emerging Markets Strategy: Nokia Life Tools for Rural Markets
Hulu.com: A New Business Model for Online Video?
Aldi Inc. - Optimizing Profits in Economic Recession
Jamie Dimon and the Turnaround of Bank One
Standard Chartered Bank's Acquisition of American Express Bank (A) The Acquisition of ABN AMRO (B) The Acquisition of ABN AMRO (A) Bajaj Auto Limited's Business Strategy - From Market Leader to Follower
Home Depot: On the Road to Becoming Customer-Friendly Again? Restructuring Woolworths Group Plc. - The Attempt that Failed Mcdonald`s Corporation - Success Strategies in Recessionary Environment Acquisition of Axon by HCL Technologies Limited
Maghound: Business Model Innovation in the Magazine Industry?
GM in Trouble
Pfizer's Acquisition of Wyeth
The Delta and Northwest Airlines Merger
Anomaly: Not Just another Ad Agency
Oticon A/S: Spaghetti Organization and Beyond
Craigslist and its Business Model
Hell for Zell: The Bankruptcy of Tribune Company
McDonalds in the United Kingdom Chrysler in Trouble
Kongo Gumi: Lessons from the Legendary Family-Owned Business` Longevity and Ultimate Demise 4
Baidu: China's Leading Search Engine Daimler Smart Fortwo Car in the US Tata Motors in Trouble Tata Motors` Acquisition of Jaguar and Land Rover
Base of the Pyramid Protocol & How the Solae Company Tested it in India Tesco in the United States Lidl: The Hard Discounter
eBay & Yahoo! in Japan: From Competition to Collaboration Bajaj Electricals Limited: High Voltage Transformation?
IKEA: The Japanese Misadventure and Successful Re-entry Alibaba: Competing in China & Beyond Blu-Ray and HD-DVD: The End Game
Globalization Strategy of McDonald`s Corporation
Vodafone Exits Japan
Yahoo Auctions in Japan
The Carrefour and Tesco Swap Deal
Turbulent Times for United Airlines
Ratan Tata: Leading the Tata Group into the 21st Century
Starbucks: Back to Basics? Moser Baer: Growth through Diversification Starbucks' Success Story in China eBay in Japan McDonald's in China Carrefour in Taiwan Starbucks' Australian Experience Dell Inc: Moving Beyond Direct Sales Model Tesco's Experience in the Middle Kingdom Mylan's Acquisition of Matrix British Retailer Sainsbury's: On the Road to Recovery
eBay's Problems in China
News Corporation`s Acquisition of Dow Jones
JetBlue Airways: Growing Pains?
Bharti Airtel Limited and the Indian Telecom Sector
Yes Bank: Competitive Strategy of a Late Entrant
Best Buy in China Mahindra Tractors in the United States
The Hutchison Essar Acquisition: Vodafone's Foray into an Emerging Market JC Penney's People Strategy: Setting the Right Climate for Human Resource Development
Entry & Expansion Strategy: Tesco in Japan Aldi: The European Hard Discounter's Strategy in Australia
Las Vegas Sands Corp.: A High-Risk, HighReturn Strategy? Wikipedia's Growth Story
Realities of Emerging Markets: Some Lessons from Unilever's Strategy for Lifebuoy & Sunsilk in India
Market Leader Strategies: AstraZeneca Defending its Turf
MTV Networks: The Arabian Challenge
Balanced Scorecard Implementation at Philips 5
Innovation at Cirque Du Soleil
Carrefour's Strategies in China
Prediction Markets: Distilling Collective Wisdom
B&Q's Strategies in China
Motorola in Trouble
Whole Foods Market's Growth Strategies and Future Prospects
Yum! Brands Inc. in China Hindalco's Acquisition of Novelis The Success Story of Wal-Mart in Mexico Alan Mulally's Challenges at Ford Motor Company Volkswagen's Acquisition of Skoda Auto: A Central European Success Story
Embraer: The Brazilian Aircraft Manufacturer's Turnaround and Growth Tesco's Globalization Strategies and its Success in South Korea Carrefour's Exit from South Korea The Parryware-Roca Joint Venture WorldSpace Satellite Radio: Fading Signals?
Logan: Renault's Low Cost 'World Car' Yahoo! in China: Local Problems for the Global Internet Giant
Bonnier Group - Sweden's Leading Family Owned Business Saregama India Ltd.: Striking a Digital Chord
The Verizon-MCI Merger MTV Networks International: Localizing Globally Reorganizing Yahoo! Coach Inc.: From Staid to Stylish Wal-Mart and the Indian Retail Sector Jetstar Asia: A Low Cost Airline in Trouble Business Transformation at Telef�nica De Espa�a
NBC in Trouble
Corporate Turnaround of Pharmacia & Upjohn
Reviving CBS - The Leslie Moonves Way
British American Tobacco in South Korea
Organizational Transformation at the BBC
Dell's Foray into Consumer Electronics
Blu-ray and HD DVD: Betamax - VHS 'Format Wars' Redux?
Aldi: A Low-Cost Retail Giant's Distinctive Business Practices Sanyo's 'Think GAIA' Vision and Turnaround Efforts BenQ Corp.'s Failed Acquisition of Siemens' Mobile Devices Division
The Break-Up of the RPG-DFI Joint Venture Samsung Electronics: Success by Design Restructuring Pantaloon Retail: The 'Future Group' Initiative eBay's Acquisition of Skype - Will the Gamble Work?
The betapharm Acquisition: DRL's Inorganic Growth Strategy in Europe
Voltas Ltd.: From Turnaround to the 'Big Bang'
Tata Motors and Fiat Auto: Joining Forces
Governance and Control at AXA
Nintendo Wii: A 'Revolution' in Gaming?
BPL Ltd & Sanyo Electric Co. Ltd: An Enduring Alliance 6
JPMorgan Chase: A Tale of Two Mergers�
TCL-Thomson Electronics Corporation: A Failed Joint Venture?
Infosys in China
Reviving Motorola: The Zander Way
Danfoss: Business Strategy in China�
The Turnaround of Srilankan Airlines
Jet Airways' Attempted Acquisition of Air Sahara
The Turnaround of AOL
Indiagames Ltd.: Mobile Games and Beyond�
P&G's Success Story in China
Toonz Animation India Pvt. Ltd.�
Dell's Problems in China
Bajaj Auto Ltd.: Overtaken in the Indian Scooter Market
Sony Corporation: Losing Competitive Advantage�
Sony Ericsson's Mobile Music Strategy
Lupin Limited: India's Leading Pharma Company
Grasim Industries Ltd. and VSF: Expanding a Commodity Market through Branding and CRM
Kodak's Digital Journey Delphi in Trouble
Vodafone in Trouble The Transformation of Apple's Business Model PSA Peugeot Citroen: Strategic Alliances for Competitive Advantage
Ranbaxy's Globalization Strategies and its Foray into the US Tesco's 'Steering Wheel' Strategy Wal-Mart Struggles in Japan
News Corporation's Digital Dilemma Carrefour's Exit from Japan The Morgan Stanley - Dean Witter Merger Utstarcom in China Reviving Manpower Inc.: The Joerres Way Sina's Growth Strategies in China Li Ning: Brand Growth and Excellence in China Reviving Hindustan Lever Limited
The Reliance Group Saga: Break-Up of the Largest Family-Owned Business in India
GCMMF's Cooperative Structure
Haier: The Chinese Global Competitor
Ford: The 'Way Forward' Restructuring Program
Doing Business the Sustainable Way
Disney's Acquisition of Pixar
Hewlett - Packard (HP) I - Community at Kuppam in India: Social Investment through e-Inclusion�
HP-Compaq - A Failed Merger? Wal-Mart's Strategies in China Morgan Motor Company: The Car Maker's Journey into the 21st Century
The Adidas - Reebok Merger
The Grundig Story
D&B's 'Blueprint for Growth' Strategy
The Turnaround of Vivendi Universal
Sabre Holdings: The Quest for New Business Models 7
Nokia's Strategy in India
Problems at Delta Airlines
IKEA's Globalization Strategies and its Foray in China
Air Deccan: The First Low Cost Airline in India �
Jet Airways' Strategy, Operations and Competitive Position
The Acquisition Bid for UFJ Holdings State Bank of India: Competitive Strategies of a Market Leader
Shanghai Automotive Industrial Corporation's Strategies for Global Expansion
Unilever's Strategies in China
Restructuring Philips
ONGC's Growth Strategy
The Indian Pharma Industry under the Product Patent Regime
Gillette's Restructuring in India Ericsson in the New Millennium
Holcim's Acquisitions in 2005 Ericsson in China Nokia and the Global Mobile Phone Industry Reviving Alitalia: Italy's Loss Making Airline The Fall of MG Rover Xerox PARC: Innovation without Profit?
Tata Consultancy Services Limited: The Pioneer in the Indian IT Industry
Li & Fung: The Global Value Chain Configurator
The Air France - KLM Merger Story
HSBC's Restructuring in India
Telstra Corporation: Reorganizing Strategic Business Units
The Mittal Steel-ISG Merger - Creating a Steel Behemoth (Part-A)
SABMiller vs. Anheuser-Busch: The Takeover Battle for Harbin Brewery
Kodak in China Xerox Corp's Turnaround Strategy Benetton's Diversifications Small Industry Extension Training Institute British Steel - Dutch Royal Hoogovens Merger: An Anglo-Dutch Marriage not Working Out?
Sony-Columbia Pictures: Lessons from a Cross Border Acquisition�
The Restructuring of ABB India Pepsico's 'Focus' Strategy The McDonald's Turnaround Story The Exxon - Mobil Merger Controversy Home Depot's Strategy under Bob Nardelli Coca-Cola's Re-entry and Growth Strategies in China
The Aventis-Sanofi Merger: Role of French Government? American International Group Inc.
A Note on the US Airline Industry Prudential Financial Inc. DHL's Business Strategy in China Zurich Financial Services The Interbrew - Ambec Merger Story Sun Life Financial Services IBM: From Inventor to Innovator 8
General Insurance Corporation of India Life Insurance Corporation of India: Future Prospects Charoen Pokphand: Thailand's Largest Agribusiness Conglomerate
Organizational Transformation at Hughes Electronics Corporation Germany's Henkel in the Indian FMCG Industry GE & Honeywell: A Failed Merger The Concorde Saga
Genting Berhad: The Story of a Malaysian Conglomerate
Cisco's Acquisition Strategy
IBM's Turnaround and its New Business Model
Wal-Mart's German Misadventure
ISB: A Leading Business School in India
Motorola in China
Restructuring at Sears Roebuck & Co. (1992-03)
Canon in India: Restructuring to Survive
The Turnaround of Indian Bank
Organizational Restructuring at AXA: Adopting (and Dropping) a New Business Model
Sandy Weill and Citigroup Rupert Murdoch: The Media Mogul Revival of Matsushita
Reorganizing AT&T: From Vertically Integrated to Customer-Centric Organization (B) Reorganizing AT&T: From Vertically Integrated to Customer-Centric Organization (A)
Dr. V of Aravind Eye Hospital: A 'Level 5' Leader Dangdang.com: The Amazon.com of China
Saudi British Bank: HSBC's Saudi Arabian Experience
Boeing under Phil Condit
ICFAI Publications
AAJ TAK's News Channel's Success Story
Takeda Chemical Industries Ltd.: Lessons from a Japanese Pharma Major�
Wal-Mart's Cost Leadership Strategy Nissan's Turnaround Story Restructuring Unilever: The 'Path To Growth' Strategy Toyota's Globalization Strategies
Haier Group's Strategy in the US Market Bharat Sanchar Nigam Ltd.: Ruling the Indian Telecommunication Market
Innovations at Harley Davidson Freeserve: The Pioneer in Free ISPs in Europe�
Apple iTunes: Changing the Face of Online Music Retailing Industry
Reengineering & Restructuring at Canon
Air Canada: From One Crisis to Another
WebVan: A Disaster on the Web
Restructuring P&G
Omnicom: The World's Largest Advertising Conglomerate
Gateway: Implementing Innovative Strategies in the IT Industry
National Dairy Development Board: A Successful Indian Dairy Co-operative Movement
Dell Spells Success in China BMW Going on the Offensive 9
Reviving Yahoo! - Strategies that Turned Around the Leading Internet Portal
Advanced Micro Devices: Life beyond Intel
Restructuring Sony
The MTV - Channel [V] Rivalry in India
Pepsi's Entry into India: A Lesson in Globalization
The Kodak - Fuji Rivalry Archies: The Way Indians Greet
Bertlesmann: Before, during and after Middelhoff Cartoon Network: The Indian Experience BMW's Innovation Strategies The Fall of Daewoo Motors RyanAir: The 'Southwest' of European Airlines The NIIT Story Starbucks' International Operations The Resurgence of Radio in India EasyJet: The 'Easy' Way to Succeed Reviving Iridium Kmart: Fall of a Retailing Giant
Electric Car Reva
Reviving Khadi in India
The Maruti - Suzuki Conflict
Vivendi Universal: In a Strategic Flux
The TVS-Suzuki Break-Up�
Timex in India
The HP-Compaq Merger
Jollibee: Fast-Food, the Filipino Way
Flooding the Indian Motorcycle Market
FoodWorld: Pioneering Organized Food Retailing in India
Yahoo! in Trouble DS Group's Entry into Food and Beverages Sector
Fiat Auto: The Italian Giant in Trouble Leaving India: The Peugeot Story DoCoMo: The Japanese Wireless Telecom Leader The Jet Airways Story Avis: Still Trying Harder! Hindustan Motors' Struggle for Survival AOL Time Warner: A Merger Gone Wrong Fiat's Indian Journey Airbus: From Challenger to Leader Air India: The Virgin Airways Saga JetBlue Airlines' Success Story Modern Foods: Disinvestment and After McDonald's: No Longer the Great American Meal�
The Tamilnad Mercantile Bank Story
Westside: The Indian Retailing Success Story
Hindustan Times vs The Times of India
Linux Gaining Ground
The Hotel Corporation of India Story
Branded Gold Jewellery in India
Rethinking Domino's Expansion Plans
ITC's Diversification Strategy
Dr. Reddy's New Corporate Identity 10
Doordarshan's Problems
Mikhail Khodorkovsky's Indictment and Beyond
Onjus: Squeezed Out
Balrampur Chini Mills: Moving into Branded Sugar
Rediff: Will it Survive the Dotcom Bust? Daimler-Chrysler Merger: A Cultural Mismatch? The Escorts - Yamaha Motors Break-Up�
The Walt Disney Company: An Uncertain New Millennium (C) The Walt Disney Company: Looking for Growth (B)
Balaji Telefilms: A Success Story The Walt Disney Company: The Early Years The LML - Piaggio Break-Up Swarovski's Crystals Crossroads: Retailing Lessons Evangelism: New Age Marketing The Failure of Zee's Sawaal Dus Crore Ka Haier in 2005 Kinetic Honda: The Break-Up Matsushita's Turnaround The Story of the Cellular Phone Brand Orange Pfizer in 2005 The Takeover of Raasi Cements by India Cements Cisco Systems in 2005 Low Cost PCs Apple in 2005: Moving into the Mainstream? Videocon: Going Global Summer-izing Home Truths? Marico: Launching Kaya Skin Clinic Google in 2005: Innovating to Stay Ahead Microsoft in 2005 Wipro in 2005: Vivek Paul's Resignation & Beyond
Sony Corporation in 2004: Managing a Global Corporation Mahindra and Mahindra: Developing Competencies for Going Global in 2005
Wal-Mart in 2005: Managing Globalization
Bill Gates, Steve Ballmer and the Management of Microsoft
Hidesign: Aiming High
Microsoft in 2004: Shaping a New Image
The eBay Economy in 2005
Wal-Mart in 2005
Ispat International: Consolidating European Operations
Wal-Mart in 2004: Creating a New Image IBM in 2004: The Linux Option
Hennes & Mauritz in 2005: Managing Global Expansion AT&T in 2005: Merging with SBC
Samsung Electronics in 2004 Microsoft in 2004: Grappling with New Challenges�
GE in India POSCO in India
The New IBM in 2004 Sun Microsystems in the Twilight Zone 11
Waste Management Inc. Procter & Gamble in 2004: Managing Product Innovation
The Hindu: 125 Years in the Media Industry
Motorola in 2004: Zander's Challenge
From Philip Morris to Altria
Nestl� in 2004
News Corp: Making of a Global Media Business�
News Corp in 2004: The DirecTV Acquisition and Beyond
Lehman Brothers: Managing a Global Investment Bank�
Dresdner Bank: Incorporating Risk into Corporate Strategy
Maruti Udyog in 2003
Cisco's Turnaround
Coca-Cola India in 2003
PSA Peugeot Citroen SA: Integrating Risk into Corporate Strategy
Kohlberg, Kravis, Roberts & Co in 2003 Telefonica: Managing Global Operations
Adidas-Salomon: Incorporating Risk into Corporate Strategy eBay in 2003 Agilent Technologies: Incorporating Risk into Corporate Strategy Yahoo Under Terry Semel: Towards a New Revenue Model
Qualcomm in 2003 McDonald's: Cantalupo's Challenge IKEA: Managing Global Expansion Linux vs Windows Apple Computer: Evolution of Product Line Cemex: Mexico's Global Giant
Wal-Mart in 2003: The World's Largest Company Starbucks: Evolution of a Global Brand Li & Fung in 2003: Managing Globalisation FedEx: Competitive Advantage through IT The Making of Sony PlayStation Procter & Gamble: Organization 2005 & Beyond Reuters in 2003 Microsoft's Xbox: Taking on Sony Playstation AMD Taking on Intel AMD Opteron
American Express: Integrating Risk into Corporate Strategy
TESCO in 2003
Business Model Innovation at Dell
Dreamworks SKG in 2003
Standard Chartered: Integrating Risk into Corporate Strategy
Transmeta's Crusoe Business School Surveys in India-2003 Intel's Centrino Intel's Itanium2
Bank of Scotia: Integrating Risk into Corporate Strategy
Intel in 2003
Southwest Airlines in 2003 12
Toyota Motor Corporation in 2003
HP's Compaq Acquisition (C)
Apple Computer in 2004: Gearing up for Online Music
HP's Compaq Acquisition (B) HP's Compaq Acquisition (A)
Reuters in 2004: Fast Forward and Beyond Steven Spielberg & DreamWorks KKR in 2004: Looking for the Second Act� Sony: Transformation 60 & Beyond Intel in 2004: Looking for Growth Strategies Business Model Innovation at Housing Development Finance Corporation
eBay Under Meg Whitman Wal-Mart in China
Titan Prada: The IPO Dilemma � Infosys Technologies: Building a World Class Organization
Wal-Mart in 2005 - Managing Globalization
Wipro: Value Driven Leadership
Hidesign - Aiming High
Unilever India in 2004 - In Search of a Growth Strategy�
The ebay Economy in 2005
Nokia in 2004: Losing the Grip
Ispat International - Consolidating European Operations
Nokia: Integrating Risk into Corporate Strategy Nokia: From N-Gage to QD
Hennes & Mauritz in 2005 - Managing Global Expansion
The 3G Mobile Phone Industry in 2004
AT&T in 2005 - Merging With SBC
Tata Motors in 2004: Going Global
GE in India
The Birla Family Crisis
POSCO in India
The Rise and Fall of US-64 Case
The Turnaround of Caribbean Ispat Ltd. (CIL)
Ranbaxy Laboratories: India's First Multinational
Mikhail Khodorkovsky's Indictment and Beyond
Unilever in India: Beyond Project Millennium
Balrampur Chini Mills - Moving into Branded Sugar
Tata Tetley: Managing the Tetley Acquisition� Infosys Technologies: Expensing Stock Options Comcast in 2004
The Walt Disney Company - An Uncertain New Millennium (C) The Walt Disney Company - Looking For Growth (B)
Toyota in 2004: Managing Innovation in the New Millennium�
The Walt Disney Company - The Early Years
ICWAI in 2004: Grappling with New Challenges
Swarovski's Crystals
HP's Compaq Acquisition (D)
Evangelism - New Age Marketing 13
Haier in 2005 Corporate Governance at General Electric Matsushita's Turnaround Corporate Governance at Citigroup Pfizer in 2005 Corporate Governance at Merck Balrampur Chini Mills Boeing's Corporate Governance Crisis Cisco Systems in 2005 Walt Disney's Corporate Governance Crisis Summer-izing Home Truths? Corporate Governance Issues at Refco Inc. P&G in 2005 Corporate Governance at Ahold Gucci in 2004 Governance Problems at Morgan Stanley NDDB in 2004: Beyond Operation Flood Mittal Steel: Consolidating US Operations
Sinopec Corporation of China - Setting Standards in Corporate Governance
The Turnaround of Ispat Imexsa
Alacrity Housing - Ethics First
Ispat - Sidbec: Entering North America
Corporate Governance At Infosys
The Turnaround of Ispat Karmet News Corp in 2005: Consolidating the DirecTV Acquisition
ECONOMICS Intel Corporation: European Union Antitrust Case Immigration and the US Economy
AMD in 2005: Coming out of Intel's Shadow The Soviet Economy
CORPORATE GOVERNANCE Corporate Governance at Bayerische Motoren Werk Corporate Governance at Wal-Mart Corporate Governance at Unilever Corporate Governance at Tesco Corporate Governance at Adidas-Salomon Corporate Governance at Royal Bank of Canada Corporate Governance at Albertson's Corporate Governance at Merril Lynch
The Russian Economy in the Post-Soviet Era The Nordic Economic Model The Indian Rupee-US Dollar Exchange Rate: The Economic Impact of a Strengthening Currency Macau: The Future Entertainment Capital of the World? The Economic Consequences of Population Aging The Softwood Lumber Dispute Between Canada and The United States Should Energy be Subsidized? The Indian Economy: Dealing with Inflation The US-China Exchange Rate Stand-Off 14
The South African Economy: Coping with the Legacy of Apartheid
Cochin International Airport Limited A Case of Public - Private Partnership (C)
The European Union and Immigration from New Member Countries
Cochin International Airport Limited A Case of Public - Private Partnership (B)
Privatization of Delhi & Mumbai Airports - A Bumpy Take Off
Cochin International Airport Limited A Case of Public - Private Partnership (A)
Ranbaxy's Patent Litigations in the United States�
Australia in 2005 The Global Car Industry in 2004
The Bangalore Brand Lev Leviev vs De Beers The Chaebols of South Korea The Rise and Fall of The 'Keiretsus' in Japan
Enterprise Risk Management
Development of Women and Children in Rural Areas (DWCRA)- A Microfinance Success Story in Andhra Pradesh
Enterprise Risk management at General Motors Enterprise Risk Management at DBS Group
The Russian Oil Giant Yukos - When Business and Politics Collide The US Steel Industry in 2004 - Still in Need of Protection?
Enterprise Risk Management at Statoil Enterprise Risk Management at Credit Suisse Enterprise Risk Management at ABN AMRO
Indian Railways at the Crossroads Enterprise Risk Management at Lloyds TSB Fiscal Policy in India and Canada Economic Integration Economic Crisis in India Southeast Asia & Argentina Business Cycle - The US and the Japanese Experience
Enterprise Risk Management at BNP Paribas Enterprise Risk Management at Honeywell Intl Enterprise Risk Management at Microsoft Enterprise Risk Management at Commerzbank
China in 2005 - The Yuan Revaluation and Beyond
Enterprise Risk Management at Royal Bank of Canada
ITC - Rural Transformation through Technology Enterprise Risk Management at Lehman Brothers Thailand in 2004 Enterprise Risk Management at Barrick Ireland in 2005 Enterprise Risk Management at Cisco Taiwan in 2005 Enterprise Risk Management at ING Group The Chinese Yuan: The Revaluation Dilemma Enterprise Risk Management at Siemens Indonesia in 2004 Enterprise Risk Management at Posco 15
Enterprise Risk Management at Polaris
The Soci�t� G�n�rale Fiasco - Lessons in Risk Management
Enterprise Risk Management at Digital Globalsoft The Collapse of Lehman Brothers Enterprise Risk Management at GTL Enterprise Risk Management at Infosys
Tata Motors - Financing the Acquisition of Jaguar and Land Rover
Enterprise Risk Management at Toyota
Tata Steel's Acquisition of Corus
Enterprise Risk Management at DELL Computer
A Note on Adjustable Rate and Fixed Rate Mortgage Plans in the US
Enterprise Risk Management at Rolls Royce Enterprise Risk Management at Ford Enterprise Risk Management at Boeing Enterprise Risk Management in Wipro's Software Services Division
FINANCE
ICICI Bank's �Get up to 100% Cash Back� Offer Grameen Bank of Bangladesh - The Grameen General Credit System Royal Ahold NV - The US Foodservice Accounting Fraud SBI's Microfinance Initiatives The Microfinance Industry in India
The Collapse of Amaranth Advisors Tata Motors - Speed Breakers Galore UBS and the Subprime Mortgage Crisis Eko India's Financial Inclusion Initiative A Comparison of Risk and Return Between BSE Sensex and Bank Fixed Deposits Analyzing the Risk Weighted Performance of Equity Mutual Funds A Note on Investment in Bonds - Calculation of YTM Investment Management at Harvard Management Company The 'Bernard Madoff' Financial Scam Withdrawal of Credit Cover to the UK Retail Industry: A Case on Credit Crisis The Fall of Bear Stearns
ICICI Bank - Innovations in Microfinance The Fall of United Western Bank The Lucent Accounting Scandal The Rise and Fall of Global Trust Bank The Google IPO Securities and Exchange Board of India - Role as a Regulator Tisco - The EVA Journey Godrej Consumer Products Limited Implementing EVA Daiwa Bank - Lessons in Risk Management Allied Irish Banks - The Currency Derivatives Fiasco Valuing Sify's Acquisition of Indiaworld The Polaris - Orbitech Merger
16
Sumitomo Corporation of Japan - The Commodity Derivatives Fiasco
The US-64 Controversy
Parmalat - The Fall of a Dairy Giant
Life Insurance Corporation's Future Prospects
MRPL & RPL - Analyzing Risk and Returns
The Leveraged Buy Out Deal of Tata & Tetley
Derivatives Trading in India
Market Risk Management at JP Morgan Chase
The Fall of Barings Bank
Market Risk Management at ABN AMRO
Takeover Tussle - Grasim vs. L&T
Credit Risk Management at ABN AMRO
Bangladesh Grameen Bank - Pioneers in Microfinance
Financial Risk Management at Hersheys Financial Risk Management at ConAgra Foods
The WorldCom Accounting Scandal Co-operative Bank Scams in India Essar Steel - Defaulting on Debt Repayment The Indian Housing Finance Industry At Crossroads
Financial Risk Management at Visteon Corporation Financial Risk Management at Mitsubishi corporation Financial Risk Management at Eli Lilly and Company
Buyback of Shares and MNCs Financial Risk Management at UBS Reliance Petroleum TOCD Issue (B) Financial Risk Management in Duke Energy Reliance Petroleum TOCD Issue (A) Modi Rubber Vs the Financial Institutions
Financial Risk Management at American Electric Power
The Case of insider trading (HLL-BBLIL Merger)
Financial Risk Management at Toyota
The Gucci - LVMH Battle
Microsoft's Dividend Policy
Film Insurance & Financing in India
Intel : Managing Working Capital
Arvind Mills' Restructuring Plan
Unilever in India - Managing Working Capital
Coimbatore Bypass Road Project
Maruti Udyog's Accounting Policies
The Anubhav Plantations Scam
Infosys' Accounting Policies
The CRB Scam
Wipro's Accounting Policies
The JVG Scandal
Hero Honda's Dividend Policy
The Ketan Parekh Scam
Financial management at Bajaj Auto
The ITC Classic Story
Credit Risk Management at JP Morgan Chase
The GTB - UTI Bank Merger
Reliance Industries - Stock buyback 17
Management Lessons from Spain's Euro 2008 Football Championship Triumph Goldman Sachs in 2004
HRM
Compensation Management at Tata Consultancy Services Ltd.: Coping with Turbulent Times in the Indian IT Industry
Sony Corporation - Future Tense?
YES BANK: Human Capital Initiatives of a Startup in the Indian Banking Industry
Employee Motivation and Retention Strategies at Microsoft Corporation
Designing a Training Program: A Training Manager's Dilemma
Recruitment and Training at JetBlue Airways
Collective Bargaining: The General MotorsUnited Auto Workers Deal
Microsoft Corporation - Best Practices in Human Resource Management
The Julie Roehm Saga at Wal-Mart Stores, Inc.
Edwards Lifesciences' Talent Management Practices: Creating a Competitive Advantage
Occupational Stress: A Junior Manager's Predicament
Performance Appraisal and Review at the Zoological Society of San Diego
Success at What Cost? - A Case Study in Managerial Ethics & Compliance
Apple Inc.'s Corporate Culture: The Good, the Bad and the Ugly
Eli Lilly: Managing Workplace Diversity and Coping with the Accusations of Racial Discrimination
Microsoft India's HR Practices Axis Bank: The Succession Planning Fiasco
Labor Unrest at Honda Motorcycle & Scooter India (Private) Limited
Employer Branding at McDonald's: Redefining McJobs
Cirque Du Soleil's Human Resource Management Practices
Project Parivartan: State Bank of India's Internal Communication Initiative
Enhancing the Credibility of the Training Function: Involving Line Managers in Sales Training
NetApp's Corporate Culture and HR Practices Nike's 'Sports Knowledge Underground' Elearning Initiative HR Problems at Jet Airways: Coping with Turbulent Times in the Indian Aviation Industry Four Seasons Hotels Inc.`s HR Practices: Fostering a Strong Customer Service Culture Flexibility in the Workplace & Discrimination by Association: Sharon Coleman Vs Attridge Law Pentagon's New Personnel System: Coping with the Challenges of Human Capital
Some HR Dilemmas in Information Technology and Business Process Outsourcing Firms Ritz-Carlton's Human Resource Management Practices and Work Culture: The Foundation of an Exceptional Service Organization Workforce Diversity at Nordstrom The Chappell Way (B): A Case Study in Teambuilding and Group Dynamics The Chappell Way (A): A Case Study in Team Building and Group Dynamics
18
Human Capital Development: The HarleyDavidson Way
EVA and Compensation Management System at Tata Consultancy Services
Employees First, Customers Second': Wegmans' Work Culture
Racial Discrimination at FedEx Corporation
People Matters in Sales Force Management
Human Resource Management Practices at The National Thermal Power Corporation (NTPC) in India
Remaking JC Penney's Organizational Culture Training and Development - The GE Way Best Buy's 'Results Only Work Environment': Changing the Productivity Paradigm?
Managing Attrition in the Indian Information Technology Industry
Genentech's Work Culture and Practices Organization Culture at Goldman Sachs Human Resource Management - Best Practices in Infosys Technologies
Cisco's Organization Culture
Diversity and Talent Management Practices at IBM
Starbucks' Human Resource Management Policies and the Growth Challenge
IR Problems at Toyota Kirloskar Motor Private Limited
Employee Training and Development at Motorola
Leadership Training and Development at the BBC Whole Foods Market's Unique Work Culture and Practices SABMiller's Human Capital Proposition Institutionalizing a Performance Culture IG Metall - A Trade Union in Crisis?
Ikea's Innovative Human Resource Management Practices and Work Culture Training and Development at Godrej Human Resource Management - Best Practices at Marriott International Home Depot's Cultural Evolution - A comparison of the Company's Culture Under ITS Founders and BOB Nardelli
Promoting Diversity - The American Express Way
Volvo's HR Practices - Focus on Job Enrichment
Pixar's 'Incredible' Culture
Southwest Airlines Act II - An Airline in Trouble?
Innovation at Whirlpool - Creating a New Competency
Semco - A 'Maverick' Organization
Diversity Training At Toys �R� Us, Inc Disney - Succession Problems In The Magic Kingdom
Political Advertising - The 'India Shining' Campaign HR Problems in Hyundai Motor Co.
Discrimination Cases at Boeing
Succession Planning at Ranbaxy - Family Drama, Corporate Style
GM's Pension Fund Problems
Succession Planning at GE
Valero Energy's HR Practices and Culture
HR Restructuring at Lucent Technologies
19
Improve Performance Through Change Management Employee Participation, Organization Structure and Decision Making
Training Employees of IBM Through e-Learning ESOPs - A Tool for Employee Retention
Leadership the Right Approach
Human Resource Management System Reforms at Matsushita
The Right Way to be an effective Leader
The Taj People Philosophy and Star System
Needs Drive Performance
Pink Slip Parties - A New Human Resource Buzzword
Employee Satisfaction - An Outcome of Motivated Workforce
Johnson and Johnson's Health and Wellness Program
Organizational Culture - The Recipe for Success Compensation Management Performance Appraisal Management
The Fall of Arthur Andersen - Organizational Culture Issues
Quality of Worklife
Nokia - Fostering Innovation 3M's Organizational Culture Southwest Airlines' Organizational Culture
Recruitment and Selection
The CEO Compensation Controversy
Retaining Employees
The Corporate Glass Ceiling
Managing Cultural Change at P & G
Flexible Work Options
Google's Organizational Culture
Personal Appearances - The Changing HR Norms
Innovations at Wipro
Employee Downsizing
SRC Holdings - The 'Open Book' Management Culture
Xerox - People Problems Recruiting - The Cisco Way
Fannie Mae's Human Resource Management Policies
Netscape's Work Culture
The Good and Bad of Wal-Mart's Culture
HP at Cultural Crossroads
Nucor Corp's Organizational Culture
Microsoft - Discrimination at the Workplace
Microsoft People Problems Human Resource Management - Best Practices at the FedEx Corporation
Wipro's PCMM - Level 5 Certification
Reorganizing ABB - From Matrix to Consumer Centric Organization Structure (B)
Change Management @ ICICI
Reorganizing HP
The State Bank of India VRS Reorganizing ABB - From Matrix to Consumer Centric Organization Structure (A)
Indian Airline's HR Problems
Human Resources Accounting in Infosys
The Indian Call Center Journey 20
Philips India - Labor Problems at Salt Lake HR Restructuring - The Coca Cola & Dabur Way
Innovations in the Healthcare Services Industry in India
INSURANCE
SAIL's Voluntary Retirement Scheme Bata India's HR Problems
AIG's E-Business Risk Insurance Solutions
Wal-Mart: Shaping the Organizational Culture
Viability of Providing Insurance Cover For Intangible Assets in India
Wal-Mart in 2004 - Managing Succession Planning
Customer Service and Organization Structure in the Insurance Industry
Reliance Industries - The Dispute between Mukesh and Anil Ambani (Part A)
Insurance Industry - Repercussions of Unplanned Mergers and Acquisitions The Need for Changing Organization Design and Structure
Merrill Lynch in 2004 - Restructuring and Beyond Unilever in India - Managing Human Resources Nokia: Shaping The Organizational Culture Intel: Shaping The Organizational Culture Human Resources Management at Wipro British Airways - Leadership and Change Managing Change at United Parcel Service (UPS)
The Need for Business Intelligence in Insurance Organizations The Importance of HR Planning in an Insurance Organization Role of Information Technology in Organization Design and Structure Outsourcing of Underwriting Activities in Insurance - Advantages and Disadvantages
Marriott International - HR Practices
Information System Planning in Insurance Organizations
INNOVATION
Global Expansion of the Insurance Business - is it Lucrative
Innovations in the Biotech and Pharma Industries in India Travel and Tourism in India - Focus on Innovation and Customer
Continuous Online Auditing - Benefits to Insurance Organizations
India - A Global Manufacturing HUB
Call Centers and Customer Relationship Management in Insurance Organizations
Software and IT Services in India
Bancassurance - A Business Option
E-Governance in India
Balanced Scorecard - A Performance Support System
Innovations in Education and Training Sector in India Innovations in the Banking Industry in India Innovations in the Music and Entertainment Industry in India Innovations in Home Building and Home Decor Industries in India
US Insurers Looking Towards Indian Insurance Market The Art of Selling Insurance Products
21
Technology a Means for Improving Customer Service Serving Rural Markets a Necessity For Indian Insurers Sales Personnel and their Training - The Tool to Get Competitive Advantage Rebating in Insurance - Boon or Bane Need for Training Sales Personnel in Insurance Organizations Marketing Information Systems in Insurance Companies Is Honeymoon Over for Insurers in India Innovative Products The Key to Success in the Indian Insurance Market
Liability Insurance - Personal Injury Claims Liability Claims Cost of Non Response IRDA and the Changing Tariff Structure for Motor Vehicle Insurance in India Intermediaries in the Insurance Market Insuring Hitherto Uncovered Losses Cyberinsurance How Attractive is Asian Insurance Market Factors Influencing Automobile Underwriting Assessing Loss to a Property and Claims Adjustment Process Claim Adjusters and Workers Compensation Claims
HR Challenges in the Insurance Industry High Claims and Controlled Tariff Structure in Motor Insurance in India
Changing Trends in Commercial Vehicles Insurance in India Call Center Operations in Insurance
Employee Involvement Total Quality Management in Insurance Companies Email an Effective Communication Tool for Insurers
Assessing Losses Caused By Vandalism Claims for loss to property - genuine or fraudulent Assessing Loss Due to Theft
Effectiveness of Symbols and Ideas in Advertising Insurance Products Customization of Insurance Products - A Tool For Gaining Competitive Advantage Change Programs and their Implementation When Insurance Against Perils Becomes Perilous
IT AND SYSTEMS Solution Exchange: Knowledge Management Initiative at UNDP Knowledge Management Initiatives at IBM
Tug of War for Liability Claims Reinsurance in India Rate Making in Insurance Premium Rebates to Policy Holders - Are They Ethical Marketing Strategies in the Indian Insurance Market Market Research in Insurance
District of Columbia: Harnessing the Power of Information and Communication Technology to Enable Good Governance Cirque du Soleil's Information Technology Initiatives ERP Implementation Failure at Hershey Foods Corporation Mckinsey's Knowledge Management Practices 22
Adobe - The World's No. 1 e-Document Company Managing Information Resources: Ensuring Data Security
DOW Chemicals' Customer Centric E-Business Strategy
The Fall of PartyGaming CorDECT Innovating for a Telecom Revolution Infosys' Knowledge Management Initiatives Knowledge Management @ Xerox Corp Grameen Bank's Village Phone Initiative: Connecting Rural Bangladesh to the World
Michigan.gov - The Leading Integrated E Government Portal
Knowledge Management Initiatives at TCS e-Learning Initiatives at Motorola Information Technology Outsourcing at BBC CRM Implementation Failure at Cigna Corporation
Microsoft's Tablet PC - Reinventing Mobile Computing CARD - An E - Government initiative in Andhra Pradesh (India) The e - Seva Project - Providing G2C Services in Andhra Pradesh (India)
GM's E-Business Strategy Knowledge Management Practices at Toyota Motors
Knowledge Management Initiatives at British Petroleum Tesco.com - A Rare Profitable Dotcom
JP Morgan Chase-IBM - The Outsourcing Journey Fabmart's e - Tailing Model IT Outsourcing - The GM Way ITC's e-Choupal: Taking E-Business to Farmers ERP Implementation Failure at HP Gyandoot - An E-Government Initiative in India IBM's ECRM Initiatives Knowledge Sharing Initiatives at the World Bank - Creating a Knowledge Bank Charles Schwab Customer Focused E-Business Strategy Bumrungrad's Hospital 2000 Information System PayPal.com's Business Model University of Phoenix - #1 Provider of Online Education
The eCitizen Portal - Integrating Government Services Online in Singapore Executing E-Business Strategies - The GE Way Google.com - The World's Number One Internet Search Engine Instinet - The First Electronic Communication Network BEA Weblogic - Personalizing the world wide web
Merrill Lynch's IT Initiatives FedEx - The E-procurement Journey Mahindra & Mahindra's E- Business Initiatives Knowledge Management @Tata Steel Marriott's Customer - Focused E- Business Strategy
eBay - Staying Online - Always The DoubleClick Controversy NASDAQ's Securing Security Transaction
23
Dell.com's Managing the Electronic Supply Chain Effectively Plastic Money - The Indian Experience CRM/KM initiatives at 3M Mercedes Benz's e-Biz Solution: The Factory Delivery Reservation System. SciQuest.com's B2B e-marketplace Charles Schwab - Expanding Online Trading Applications
Katrina Markoff & Vosges Haut-Chocolat Catherine Arfi & Aromababy: Creating an Australian Brand and Taking it Global James Dyson: The Engineer Entrepreneur Azim Hasham Premji's Value-Based Leadership CEO as Change Agent Zhang Yin - China's Leading Woman Entrepreneur Case Studies on a Few Women Microentrepreneurs
Dotcom Marketing in India Sourav Ganguly (B): The Second Coming ERP Implementation at BPCL Sourav Ganguly (A): A Case Study in Leadership Xerox PeopleNet - Creating IT - HR Synergies The Indian Internet Banking Journey Ford's e-Business Strategy
James McNerney and 3M: Making a Good Company Better? Mark Constantine: The Willy Wonka of the Beauty Industry
Cisco Systems - The Supply Chain Story
LEADERSHIP N ENTREPRENEURSHIP The 'Fred Factor': The Saga of a Turnaround Specialist Parquesoft - A Unique Social Entrepreneurship Initiative Fostering Innovation in the Public Sector: Vivek Kundra@US Government MS Oberoi and His Legacy Bigmouthmedia and Steve Leach: Managing Growth and Continuity Bigmouthmedia & Steve Leach: Managing a Winning Team Jamie Dimon: The Turnaround Specialist The Rise and Fall of Ramalinga Raju Leadership - The Indra Nooyi Way Trevor Field and the PlayPumps of Africa
Social Entrepreneurship - The Alicia Polak Way Harold Burson and Burson-Marsteller HP's Strategy and Operations under Carly Fiorina and Mark Hurd Michael Jackson - The Rise and Fall of The King of Pop Jack Welch and Jeffrey Immelt - Continuity and Change in Strategy, Style and Culture at GE Scott Mcnealy and Sun Microsystems Ping Fu - Inspiring Entrepreneurship Kerry Packer - Australia's Richest Media Baron Terry Leahy -Europe's Most Admired Leader Andrea Jung and the Turnaround of Avon Products Isaac Tigrett - A Maverick Entrepreneur Giorgio Armani - The Businessman, the Designer and the Brand 24
Biocon - Kiran Mazumdar Shaw's Entrepreneurial Dream Lok Satta - A Movement for Democratic Reforms in India Sumantra Ghoshal - A Visionary Management Guru
The Saga of Lee Iacocca - From Ford To Chrysler Lijjat Papad - Woman & Entrepreneurship Louis V Gerstner - The Man Who Turned IBM Around Oprah Winfrey - The Story of an Entrepreneur
Self Employed Women's Association (SEWA) Empowering Women in India Mumbai's Dabbawalas - An Entrepreneurial Success Story
Akio Morita - The Man Who Made Sony Michael Dell - The Man Behind DELL Narayan Murthy and Infosys
Warren Buffett - The Investment Guru GE And Jack Welch Carly Fiorina - The Change Leader The Ramoji Group Henry Ford - A Great Innovator Meg Whitman - The Driving Force Behind eBay
MARKETING
Frederick W. Smith - The Entrepreneur who Created an Industry
Volkswagen's Marketing Strategy in India
Sam Walton - Entrepreneur of the Century
Amazon.com: Customer Service Champion Tourism Kamloops
Richard Branson - Herb Kelleher - Leader Extraordinaire
Canadian Club: Repositioning a Dormant Brand
Carlos Ghosn - The Turnaround Specialist Larry Ellison - The Source of Oracle's Wisdom Steve Jobs - The Silicon Valley Pioneer Steve Case - The Story of AOL's Architect John Chambers - Cisco's Driving Force The Rise and Fall of Vivendi Universal 's Jean Marie Messier Leadership the Bill Gates Way Women and Entrepreneurship Shahnaz Hussain - A Successful Indian Woman Entrepreneur Dhirubhai Ambani and Reliance Ekta Kapoor - The Queen of Indian Soaps
Selling Insurance Products in India: The Commission versus Fee Debate Burger King's 'Whopper Freakout' Marketing Campaign i-Mint - An Innovative Coalition Loyalty and Consumer Rewards Program in India Indian Premier League's Operating Model Marketing Cricket to the World Apple�s App Store: Strengthening the iPhone�s Competitive Position Promoting 'Paranormal Activity' Turkey: Emerging as a Value-based Destination Amidst Economic Slowdown Burger King's 'Subservient Chicken' Marketing Campaign Kraft Foods� Mobile Marketing Strategy Idea Cellular`s Advertising and Promotion Strategies 25
Maruti Suzuki`s Advertising Strategies
Rolls-Royce: A Manufacturer at Your Service
Marketing Pristiq: The Advertising Challenge
Zappos.Com: Focus on Customer Service
Coca-Cola "Open Happiness" Campaign
iRobot's Roomba: Bringing Robots into Homes
Intel Corporation's 'Sponsors of Tomorrow' Global Branding Campaign
Google and its TV Ads Program
Kleenex 'Let It Out' Campaign: Increasing Consumer Involvement with a Low-involvement Product Tata Sky's Marketing Strategies Warner Brothers' Viral Marketing Strategy - The 'Dark Knight' Campaign Woot.Com - Selling to Geeks
Marketing Sunsilk: How Unilever Launched its Global Hair Care Brand in the US Alcohol Advisory Council of New Zealand: Social Marketing to Change Binge Drinking Culture UGG Boots: Australian Generic Product to Global Luxury Brand Apple Inc.'s iPhone: Can iPhone Maintain its Initial Momentum?
Hershey: Going through a Sweet Recession Trader Joe's: A Unique Customer Experience Vodafone Essar's Advertising Strategy - The 'Zoozoos' Campaign
Improving Sales Force Effectiveness: Bayer's Experiment with New Technology Exubera Fiasco: What Went Wrong? Kleenex: The Saga of a Super Brand
Hero Honda's Rural Marketing Initiatives in India American Airlines' Rainbow TeAAm and its Strategy to Target the LGBT Segment IBM Corporation: Targeting the LGBT Segment Amylin Pharmaceuticals, Inc.'s Sales Force Strategy
Destination Marketing: Tourism Australia's Controversial Campaign Johnson & Johnson's 'Camp Baby': Great Customer Relationship Management or Public Relations Fiasco?
McDonald's Advertising Strategy - The 'Lost Ring' Campaign L'Or�al in China
Qube: Market Development for Digital Cinema
Marketing Ghajini: Bollywood's Biggest Blockbuster
The Computer is Personal Again': A Global Integrated Marketing Communications Campaign
Catch-22 for Kellogg's?
Coaching A Sales Team
Barack Obama's Integrated Marketing Communications Strategy
Pfizer Inc.'s Lipitor: The Celebrity Endorsement Controversy
Marriott International Inc.'s 'Sales Force One': New Sales Force Strategy for Competitive Advantage
Perfetti Van Melle: Marketing Mentos in India
Public Relations at Microsoft
Pabst Brewing Company: The Classic Revival of the 'Pabst Blue Ribbon' Brand
Complan Vs Horlicks: Comparative Advertising and the Question of Ethics 26
Nokia Corporation: Reversing the Decline in Brand Value
Microsoft's Strategy for Small Businesses (B): Marketing MS Office Live
Pricing it Right: Three Caselets in Pricing Treading on that Fine Line?: Caselets in Marketing Ethics Launching iPhone: Apple's Entry into the Mobile Phone Market What's in a Name? Lessons from Three Rebranding Exercises in India UTI Bank to AXIS Bank: A Corporate Rebranding Exercise Crisis Management: Dealing with a Product Crisis Body Shop Brand: Repositioning to Target the 'Masstige' Segment and Impact of its Acquisition by L'Or�al Atithi Devo Bhavah': Indian Tourism Ministry's Social Awareness Program to Boost Tourism Apple iPod's Promotional and Positioning Strategies Tourism Malaysia: Creating 'Brand Malaysia' Tata Indica V2 Xeta: Competing in the Indian Small Car Market Merck's New Product Development and Launch Strategy for Januvia Sunsilk Gang of Girls': Hindustan Lever Limited's Online Social Networking Initiative in India
Microsoft's Strategy for Small Businesses (A): The Innovative PR Campaign for MS Office Accounting 2007 Glac�au: Marketing Vitaminwater Rovion's InPerson Technology: Changing the Face of Online Advertising Harnessing the Power of Online Social Communities for Branding and Market Development Philips: Making Sense of Simplicity Sony's Battery Recall Fiasco Bose Corp.: Better Sound through Research or Better Sales through Marketing? Innovative Marketing Strategies of Lush Fresh Handmade Cosmetics The loveLife Brand (B): Evolving the Campaign's Communication Strategy for HIV Prevention in South African Youth Eurail Group GIE: Marketing Rail Travel in Europe The loveLife Brand (A): Initiating a Behavior Change in South African Youth to Prevent HIV Marketing the 'Lost' TV Drama Series: ABC's Integrated Marketing Strategy
Marketing Strategies of Harley-Davidson Unilever's �Real Beauty� Campaign for Dove Glaxosmithkline's Marketing Strategy for Requip: A Case Study in Product Lifecycle Management Pfizer's Torcetrapib Failure: The Risks of New Drug Development Crisis Management at Bausch & Lomb (B): The 'Renu with Moistureloc' Debacle
Race-Specific Drug 'BiDil': Nitromed's Marketing Challenge Volkswagen's Iroc Concept: Reviving the Scirocco to Target A Niche Market Dell's Customer Contact Center Operations in India
Bud.TV: Logging Troubles Vertu Mobile Phones: Luxury Redefined Natureworks: Market Development for Bioplastics
Nike's �Joga Bonito� Marketing Campaign 27
Radio Mirchi - Spicing up the Indian Air Waves Snapple's Marketing - An Unconventional Brand's Claim to Fame
The New 'Indian' Airlines
Lifebuoy �Swasthya Chetna�: Unilever's Social Marketing Campaign
The 'Incredible India' Campaign - Marketing India to the World
Hidesign: Marketing Leather Products
Pricing Fuzeon - Cost of Innovation?
Haagen-Dazs: Repositioning a Cult Brand
Google and the 'Click Fraud' Menace
The Maggi Brand in India: Brand Extension and Repositioning
IKEA's Global Marketing Strategy
Hello Kitty': A Japanese Superbrand Lakme Fashion Week and Wills Lifestyle India Fashion Week: Fission in Indian Fashion Red Bull's Innovative Marketing-Transforming a Humdrum Product into a Happening Brand Lipitor: How far should Pfizer push the Pill? Tata Motors: Serving an 'Ace' for Success
Toyota Prius - A Case in New Product Development The Marlboro Story Multi-Branding Strategy of Videocon Industries in the consumer Durables Sector LG's Growth Strategies in India Organized Retail Industry in India
Browser Wars II: The Release of IE 7 (BETA 2) Market Expansion Strategies of Maruti Udyog BMW's �Company of Ideas� Campaign Targeting the �Creative Class� P&G's Vocalpoint - Using Moms for W.O.M
Haier's Marketing Strategies in India Match.com - The World's Leading Online Personals Site
ITC Food's Growth and Future Prospects Marketing 'The Da Vinci Code' Rebuilding the 'Martha Stewart' Brand
Marketing and Communication Strategy of Titan Industries' Watch Division Arvind Brands' Competitive Position in the Indian Branded Apparel Market
Lacoste's Marketing Strategies in the US Kingfisher Airlines - The 'Funliner Experience' Marketing Viagra in India Crisis Management At Bausch & Lomb - The 'ReNu Moistureloc' Controversy Grove Fresh Ltd - Marketing Organic Juices
Channel Conflict at Apple Zee Telefilms' Competitive Strategies Promotional Strategies of Cellular Service Providers in India Harrah's CRM Strategy Cummins India - Consumer Driven Modularization Strategy
PVR Ltd.'s Growth and Future Prospects Real Madrid: The Galacticos Era
Coca-Cola's Dasani In the UK - The Public Relations Fiasco
Segway - Still Off-balance?
Casas Bahia - Marketing to the Poor 28
Maruti Udyog Limited - The Pricing Dilemma
Marketing Research at P & G
Repositioning Dabur
Baskin Robbins Innovative Marketing
Honda's Marketing Strategies in India
P & G Brand Management System
Coca-Cola's Belgian Crisis - The Public Relations Fiasco Marketing Strategies of BusinessWorld
Virgin - Brand Extension and Brand Dilution Beetle : The Birth, Growth, Death and Revival of a Cult Brand
Hyundai's Marketing Strategies in India Pantaloons Retail (India) Limited - The Indian Retailing Giant Hindustan Lever's Foray into Network Marketing CavinKare's Innovative Marketing Strategies
Tesco - The Customer Relationship Management Champion FedEx vs. UPS in China - Competing with Contrasting Strategies Krispy Kreme Doughnuts - America's Hottest Brand
Bumrungrad's Global Services Marketing Strategy Walt Disney - The Evolution of a Brand Tommy Hilfiger - The Struggles of an American Fashion Icon
Customer Service at Singapore Airlines
Samsung's Marketing Strategy in India
TetraPak's Packaging Innovations
NIKE - 'The Goddess of Marketing'
Madura Garments - Marketing Branded Men's Wear n India
Nivea - Managing an Umbrella Brand BBC World in India Tupperware in India L�real - Building a Global Cosmetic Brand Price Optimization at Northern Group Retail Calvin Klein's Scandalous Advertising - Morality vs. Money
Legend' - Redefining the Rules of Marketing PCs in China All Out' - Marketing a Mosquito Repellant
Branding a Commodity - The Tata Steel Way New Product Development at the Schwan Food Company - Innovations Through Communication
The Indian Petroleum Industry: Towards Branded Fuels
Coca Cola India's Thirst for the Rural Market
Luxor Writing Instruments Private Limited Marketing Pens in India
Lessons in Customer Service From Wal-Mart
Barbie's Success Story
Harry Potter - A Multi Billion Dollar Business
Social Marketing - Lessons from CRY in India
Absolut Vodka - Creating Advertising History
Samsung - The Making of a Global Brand
The 'David Beckham' Brand
LG's Marketing Strategy In India
Scorpio - Marketing an Automobile Brand
Asian Paints - Adding Colours 29
Life Insurance Marketing in India (B) Discovery Channel - Discovering India Life Insurance Marketing in India (A) Ujala - The Supreme Whitener Coffee Parlors in India - Hotting Up
Revamping Rasna - A Marketing Overhaul Saga
Reebok's Changing Gameplan
Banning Surrogate Liquor Advertising
Haldiram's - Marketing Sweets and 'Namkeens'
Film-Based Merchandising - Taking the Movies Home.
Kerala Tourism - Branding a Tourist Destination Eureka Forbes - The Direct Marketing Pioneer Sports Sponsorship - 'The Cricket Ambush Marketing' Dispute
Maggi - Nestl� 's Problem Child
Raymond - The Complete Mans Brand
Reinventing Bisleri
The Indian Kitchen Salt Market - Brand Wars
The Story of Benetton's Advertisement Campaigns
SMS Advertising The Siyaram Celebrity Endorsement Experience Allen Solly - Entering the Indian Women's Western Wear Market
Kellogg's Indian Experience BPCL's Petrol Pump Retail Revolution
Reader's Digest - The Story of a Magazine The Tasty Bite Story Airtel Magic - Selling a Prepaid Cellphone Service
Amul's Diversification Strategy
Nestl� 's Brand Management Strategies
Tanishq's - The Turnaround Strategy
Intel - The Component Branding Saga
Pizza Wars
Airtel - Positioning (And Repositioning)
Onida 'Candy'-Getting The Marketing Mix Wrong
The Teleshopping Business in India
Cielo - A Car in Trouble Fairness Wars The Nirma Story
Satyam iWay - Changing Indian Internet Browsing. The Launch of New Coke
Rewriting Indian Consumer Electronic Goods Marketing
MusicWorld - Redefining Indian Music Marketing
Makeover of Britannia
Himalaya Drug Company - Branding Ayurveda
Relaunch of Frooti - The Digen Verma campaign
Hindustan Lever - Rural Marketing Initiatives.
Fast Food Fables
Reinventing Cadbury
Tata Motors in 2005 - A Car for $2000?
Indian Aviation - Price Wars & More
Zara - Expansion Blues
Life Insurance Marketing in India (C)
Unilever in India - Managing Brand Extensions 30
Madonna - Two Decades of Successful Personality Marketing
Environmental Sustainability Initiatives at International Business Machines Corporation (IBM)
L�real's Global Branding Strategy Red Bull Gives You Wiiiings NIKE - Evolution of Marketing Strategy CavinKare - The Small 'Big' Company
Environmental Sustainability Initiatives at Hewlett-Packard Company (A): Addressing Climate Change Concerns Dyson Appliances Ltd. and its Approach to Innovation
LVMH - Building Star Brands Gillette - Managing Product Innovation Harley Davidson - Evolution of Marketing Strategy Titan - Building a Brand
Supply Chain Management Practices at Nokia Corporation Spring Airlines: China's Low-cost Airline IKEA's Cost Efficient Supply Chain
Tanishq - Building a Jewellery Brand Amul -Evolution of Marketing Strategy Coca-Cola India in 2004 -Marketing Strategy
Best Buy's Supply Chain Management Practices A Customer-Centric Approach to Business Environmental Sustainability at Wipro: 'Green IT' and 'IT for Green'
Cipla - Capturing the Global AIDS Market Unilever in India - Rural Marketing Initiatives
PfizerWorks: New Outsourcing Model to Improve Employee Productivity
Detergent Wars in India
Domino's Master Franchise Model
Parachute- Managing India's leading coconut oil brand
Fostering Innovation: Wipro Technologies' Innovation Framework
Marico - Managing 'Saffola'
The Tata Nano Project - Making of the World�s Cheapest Car
Unilever in India - Building the Ice creams business
BIXI: Montr�al's Innovative Public Bike System
Unilever in India - Building and Nurturing Brands
Tesla Roadster: The Car of the Future?
Vanilla Coke in India - B
Designing Speedo LZR Racer: Speedo`s Innovative and Controversial Line of High-end Swimsuits
Vanilla Coke in India - A
OPERATIONS Cross-docking Helps JCPenney Reduce Materials Handling and Make Logistics More Efficient Velib�: Paris's Public Bike Sharing System
BMW Group Plant Oxford`s `The New Oxford Way` (NOW) Program: From Culture Clash to Performance Culture BMW Group`s MINI Production Triangle Australia's Leading Retailer Woolworths' Retail Operations Family-Owned Grocery Retailer Nugget Markets' Store Operations and Work Culture 31
Nokia's Chinese Operations Menlo Innovations: A New Approach to Workplace & Project Management Supply Chain Practices of Three European Apparel Companies: Zara, H&M and Benetton Tesco's 'Steering Wheel' - A Tool for Strategic Value Creation and Business Transformation
Supply Chain Management in L&T (ECC Division) The Making of Boeing 777 Taiichi OHNO and Toyota Production System Volvo's Product Development Practices: Focus on Safety Consumer Driven Six Sigma at Ford
H&M's Supply Chain Management Practices The Ford Production System Benetton's 'Dual Supply Chain' System The Need of Accurate Forecasting The Making of Apple's iPod Dell's Supply Chain Management Practices Quality and Safety Practices at LEGO
Improving Operational Efficiency of a Bank Employee Satisfaction Survey
The Making of Xbox 360 Dilemma of a Manufacturer Sysco's Supply Chain Management Practices Demand Estimation for a Call Center Infosys' Global Delivery Model Operations at Whirlpool The AXA Way: Improving Quality of Services� Carrefour: Managing the Global Supply Chain Supply Chain Management at GCMMF The Making of Airbus A380: A Triumph of Science and Engineering
Yellow Transportation Inc.: The Tech Leader of the Trucking Industry in the US PepsiCo's Distribution and Logistics Operations
Zara's Supply Chain Management Practices Inventory Problems at Nike Tesco's Supply Chain Management Practices The Making of Boeing's 787 'Dreamliner' Six Sigma: A Tool to Increase Customer Satisfaction at Bank of America
FedEx: The Supply Chain Management Solutions Provider Wal-Mart's Supply Chain Management Practices (B): Using IT/Internet to Manage the Supply Chain�
Mass Customization: The BMW Way Six Sigma at Motorola SCM and ERP Software Implementation at Nike: From Failure to Success
Unilever Restructures its Supply Management Practices Sears Logistics Management Practices Nordstrom's Perpetual Inventory System
Global Supply Chain Management: Best Practices at Li & Fung Limited Project Scorpio: The Making of India's First Indigenous Sports Utility Vehicle
The Six Sigma 'Plus' Quality Initiative at Honeywell Amazon.com's Inventory Management 32
Operational Restructuring at Harley Davidson
Operations Management at Maruti Udyog
Implementing Tata Business Excellence Model in Tata Steel Wal-Mart's Supply Chain Management Practices
PROJECT MANAGEMENT
Operational Restructuring: The Philips India Way
Millau Viaduct: Creating an Engineering Marvel
Ashok Leyland's ISO 14001 Journey
The Delhi Metro Project: Effective Project Management in the Indian Public Sector
General Motors: The CAD - CAM - CAE Journey Titan: The Outsourcing Journey
The Concorde Project - A Technical Engineering Triumph but a Commercial Disaster
Six Sigma at GE
Scheduling the Project Activities
Lean Manufacturing Initiatives at Boeing
Implementing Risk Management Program
Ellora Time's Manufacturing Woes
Need for Project Management
Xerox: The Benchmarking Story
SIMPLIFIED CASE STUDIES
TISCO: The World's Most Cost Effective Steel Plant
The Recall of Coca-Cola's Dasani in the UK
Sundaram Clayton: Winning the Deming Prize
Repositioning at Dabur
Gujarat Ambuja: Redefining Operational Efficiency
Marketing Strategies of Honda - In India� Innovative Marketing Strategies of Cavinkare
Mahindra & Mahindra: Implementing BPR Bumrungrad and Global Services Marketing Toyota's Kaizen Experience Toyota's JIT Revolution
Nivea and Umbrella Branding
Domino's India Logistics Management
David Beckham as a Brand�
Revamping the Supply Chain: The Ashok Leyland Way�
The Beetle Story Customer Relationship Management at Tesco
The Crompton Greaves' Operations Overhaul Localization Strategies of BBC World in India Tata Indica: The Making of the Small Car L'Oreal's Evolution into a Global Cosmetic Brand McDonald's Food Chain The Marketing of All Out Mosquito Repellant Operations Management at Southwest Airlines The Success of Barbie Operations Management at Tata Motors Discovery Channel in India Gujarat Ambuja - Cost Leader in the Indian Cement Industry
SMS Advertising � 33
Innovation at BMW Allen Solly in the Indian Women's Western Wear Market
Westside - A Success Story in Indian Retailing�
Satyam Iway
Problems at Doordarshan
Life Insurance Marketing in India Product & Pricing Norms
Daimler-Chrysler Merger
Prohibiting Surrogate Advertising of Liquor
MINI CASE STUDIES
Film-Based Merchandising in India Benetton's Advertisement Campaigns The Indian Fast Food Market
BUSINESS ETHICS
GE under Jack Welch IT Outsourcing at GM Customer Focused e-Business Strategy at Marriot International Human Resource Management a IKEA Innovation at Nokia A Culture of Innovation at 3M Glass Ceiling Employee Downsizing - A Global Phenomenon Microsoft and Employee Discrimination Nokia`s Competitive Position Nokia's Competitive Position Problems of MG Rover Royal Dutch - Shell-Governance Issues
India and China Targeted to Curb GHG Emissions Klaus Kleinfeld Quits Siemens AG: The Debate over Bribery Scandal Google & the Issue of Internet Privacy Corporate Social Responsibility (CSR) in HIV/AIDS: An Emerging Area in CSR Cheap Chinese Goods: Boon or Bane for Consumers? Body Shop Launched in India Cadbury�s Hit by Salmonella Scare in the UK Exxon�s Problem of Riches The �Le Clemenceau� Controversy Coca-Cola Faces Another University Ban IKEA's Cost Efficient Supply Chain
Localization Strategies of Unilever in China
Hewlett-Packard's Initiatives to Tackle E-Waste in South Africa
Localization Strategies of Ericsson in China
Nokia Launches Take-back in India
The Takeover of Harbin Brewery
ShareIdeas.org: Social Innovation in the Mobile Phone Industry
GE and Honeywell - A Merger Aborted Wal-Mart's Strategies in Germany �
Coal Mines in China: Putting Profits Before Safety? 34
ArcelorMittal in India: Integrating Plant Management with Corporate Social Responsibility
Aditya Birla�s Acquisition of Trinethra Restructuring Tata Group
Waste Recycling and The Catadores of Brazil Johnson & Johnson`s Credo Tactics to Recover Banks Loans in India Raises Ethical Concerns
Consolidation in the Generic Drugs Industry Iridium - Making a Comeback
BUSINESS STRATEGY
The Kodak - Fuji Duel
The Tata Teleservices-DoCoMo Joint Venture
The Accounting Scandal at WorldCom
Magazine Industry in the US
Entry Strategies of DS Group
Procter & Gamble's 'Connect + Develop' Innovation Strategy
Cultural Integration at Daimler - Chrysler
The Mahindra-Kinetic Joint Venture: Mahindra & Mahindra�s Foray into the Two Wheeler Market
Carly Fiorina - Implementing changes at HP Changing the Corporate Identity of Dr. Reddy's
Facebook in India: Localizing for Growth
Reva Electric Car Company
IDBI`s Merger with IDBI Bank
3M - Innovation Driven Company
Spotify: A Revolution in the Music Industry?
Teething Troubles at Pioneer Electronics Ltd.
Unilever`s Acquisition of TIGI
Raising Aroma in Indian Coffee Parlours
Subhiksha: `The Giver of Good Things` in Financial Trouble
The GE way on e-Business
CavinKare and Coty`s Strategic Alliance Transforming Bata Social Entrepreneurship: 20/20 Vision by Year 2020 for the Base of the Pyramid Population
ITC - Going Rural with e-Choupal Culture and Strategy at Southwest Airlines Evolution of Infosys De Beers - A Cartel facing Challenges
Dabur`s Acquisition of Fem Care Pharma
The Exxon - Mobil Merger Controversy (Caselet)
HCL's Acquisition of Axon
Nissan`s Turnaround Story (Caselet)
HarperCollins Publishers� Strategy in India
CONSUMER BEHAVIOUR
NTT DoCoMo Inc.: Leadership Position in Japanese Mobile Market under Threat? The Marks & Spencer- Reliance Retail Joint Venture Yahoo! Sells Kelkoo
Shock Demand at Turkish Shoemaker Baydan Ayakkabicilik San. & Tic. From Frivolous to Frugal: Recessionary Trend Forcing Changes in Consumer Behavior?
35
PepsiCo�s Deal with Indian Medical Association to Promote Tropicana & Quaker Oats Raises Ethical Concerns
Haldiram's - The No:1 Choice of Consumers
Alpenliebe & the Indian Sugar Confectionery Market
Technological Innovation - The Philips Way
REVA - The Eco-Friendly Car
BMW Brand in North America
Project Bhoomi - Streamlining Land Records in Karnataka, India
Social Marketing The 'Love Food Hate Waste' Campaign in the UK
eHarmony - Assisting individuals in finding "soulmates"
The Gujarat Co-operative Milk Marketing Federation - Milk Sourcing Initiatives
HSBC - Local Bank to the World Mobile Telephony in India - Hungama Unlimited
The Indian Experiment with Electronic Voting Machines
Low-cost Airlines - Taking Indian Aviation by Storm
ITC's Foray into Convenience Food Market Big Bazaar - Serving the Classes MTV - Connecting with the Customer� Starbucks - Selling Experience
Pet Services in India - From Bow-Bow to WowWow
Guatemala - Evolving 'The Soul of the Earth'
Online Matrimony Services in India
Lego Toys - The Story of Playful Learning
Blogging the Way to Victory
Social Marketing Initiatives of Hindustan Latex Family Planning Promotion Trust
Dove - Campaigning for Real Beauty
Adbusters Media Foundation - The Global Network of Social Activists�
Tupperware - Influencing Opinions through Word-of-Mouth The Harley-Davidson Experience
The Advertisement War - Pizza Hut vs. Papa John's
UBS - Branding the One Identity
International Business Environment Case Studies
Maruti - Valuing the Indian used Car Market
India & China - Growing Economic Ties�
jetBlue - Low-Cost Airline Offering High Quality Service
Brazil- A World Economic Power in the Making�
Shopping Malls - A New Shopping Experience
The US Steel Industry
Fairtrade - Influencing Purchase Decisions
WTO - A Global Trade Regulator
The Price War in Gujarat Newspaper Industry
Revaluation of Yuan
Shoppers' Stop Consumer Loyalty Program
Unemployment in Germany
Detroit - Getting ready for an Image Makeover
36
Inflation in India
Combating the Global Environmental Pollution
India - Before and after VAT
Exclusive Marketing Rights - Fight for Patents
Current Account Deficit in the US Economy
Indian Pharma Industry - Concerns about TRIPs Agreement
Doubts Over Efficacy of VAT e-Commerce - Need for Localization Reforming the US Tax Structure Can India Make 'IT'? Coalition Politics in Italy KFC in India Technology Transfer - A Global Phenomenon Need to Revise the Japanese Constitution US Current Account Deficit - Repercussions on the Global Economy Scrapping of Press Note 18 - Impact on Indian Joint Ventures
International Marketing Case Studies
Anti - dumping Measures as a Tool of Protectionism
Christian Dior in China: The Sharon Stone Controversy
Cairn Energy - A Tryst with the Indian Market
Singapore Airlines- Flying High �
Baazee.com - Unethical Business Practices?
GE's E-Business Strategies
Post MFA - A Paradigm Shift
Caterpillar Inc. - Differentiating itself from its Competitors�
Cyber Crime - Ever Increasing Menace China and the MFA
KFC, Taco Bell, Pizza Hut - Souring Franchisee Relationships
Microsoft's Trade Practices
Merrill Lynch - Victim or Convict?
Cola Drinks - How Safe are they?
Philip Morris - Unethical Marketing Practices
The 'New' Textile Policy
Nike's Unethical Practices Unleashed
Exploitation of Indo - Mauritius DTAA
Shopping without Dropping�.!
Global warming - Need for a Global Effort
Orbitz's Effective Online Advertising
Taxing the Intangible
Will Amazon be No.1 Forever?
FIIs Avoiding Tax in India
3M - Fostering an Innovative Spirit
The Virus Menace
Secret of Honda's Success
Pepsi's Indian Operations
Sony - Restructuring Exercise Continues �
Urbanization in India and its Impact on Environment
American Express - Fighting competition in the domestic market 37
Disney - Marketing Services Efficiently Bajaj Allianz' Marketing Strategies Benetton Promotional Campaigns - Are they Ethical?�
marketing communications Case Studies British Airways' Advertising Campaign in the UK
Revlon's Promotional Activities
Reliance ADAG's Controversial Advertising Campaign
Sears' Efficient Logistics Practices
Internal Marketing to the Sales Force
Dell's Direct Business Model
Shockvertising: Burger King�s Controversial Print Ad in Singapore
Tupperware Home Parties - Mixing Business with Fun P&G - Fighting Competition �
Novartis' 'FluFlix' YouTube Campaign: Testing Social Media
Northern Group - Pricing4Profit
Adidas Launches `Me, Myself` Campaign in Singapore
SWA's Competitive Advantage
Rebranding Pepsi in the US
The Multi-Branding Strategy of Yum! Brands
Rebranding Xerox
Combating Counterfeiting - The Pfizer Way�
HCL's Global Branding Initiative
Private Labels - A Cheaper Alternative to Branded Products�
ClickJobs.com's 'Happy Kumar' Ad Campaign
Beanie Babies - A Success Story�
Balancing Creativity and Ethics in Advertising
PepsiCo - Bolt from the 'Blue'
VIP Industries - Positioning Itself as a Lifestyle Brand
Kellogg's Desi Strategies
Raymond - Suitings for 'The Complete Man'
LG Electronics - Overcoming initial setbacks in India
Consumer and Trade Promotions - Haier Appliances (I) Pvt. Ltd.
Amul Explores New Horizons
Creative Communications in the Indian Automobile Industry - Print Advertising for the Tata Indica
Differentiation strategies of Coca-Cola Heinz's Product Innovation Strategies Wal-Mart's Cost Leadership Bausch & Lomb - Effective positioning Mercedes-Benz - Exploring non-premium segments Horlicks' Repositioning Strategies
Standard Chartered Bank's 360 degree Advertising Campaign for the 'Manhattan Card' SBI Life Promotes Pension Schemes Communicating During a Crisis - The Pepsi Syringe Scare The Onida Devil' Returns Expanding the Soya Market in India - 'Nutrela' Targets Mothers of Growing Children 38
Changing Consumer Perceptions about Insurance - ICICI Prudential Life Insurance Lifebuoy - Successful Repositioning & Re-launch of an Established Personal Care Brand
marketing management Case Studies
Promoting Television Serials - 'Jassi Jaissi Koi Nahin'
Pepsi Forays into Apparel and Fashion Business in India
Horlicks - Effective Repositioning through Focused Advertising
The Oberoi Group of Hotels - Co-Branding and Re-Branding of the Trident Brand
Goli ke Hamjoli' (Friends of the Pill) - An Integrated Social Marketing Campaign
Yahoo's �It's Y!ou' Marketing Campaign
Promoting Generic Products in India
Levi's India Offers Jeans at EMIs Disney Stores: Going the Apple Way
Changing Media Environment in India Implications for Advertisers and Media Planners
Tropicana Backtracks on its Package Redesign
Brand Management Strategy of Dabur Vatika
Amazon Kindle: Pricing Issues
ColorPlus - Redefining the Rules of Promoting Apparel
The KFC Coupon Fiasco
HLL's Media strategy for Close-Up
Coca-Cola, PepsiCo and the Indian Soft Drink Beverage Market
Aventis' Successful Sales Promotion Campaign Using 'Connection Cards'
Reliance ADAG Forays into Online Retail Business
Advertising Research Helps Amul Challenge Kwality Walls
Blendtec's "Will it Blend?": A Viral Marketing Campaign
Q Jam' - The New Advertising Tool
Mobiledu: Nokia's Mobile Internet Innovation in China
Polaris - Marketing 'Intellect Suite' the FMCG way Maruti Udyog Limited - Mass Marketing the M800 LG India - Direct Selling Microwave Ovens Surf Excel - 'Win With Stains' Madura Garments- Marketing SF Jeans Bacardi in India Buzz Marketing - A Marketing Communications Tool
Virgin Galactic: Serial Entrepreneur Richard Branson's Space Travel Venture Changing Dynamics in the Shampoo Market in India Priceline�s Pricing Strategy: Name Your Own Price (NYOP) & Beyond Pharmaceutical Marketing: Personalized Medicine Apple�s Pricing Strategy for iPhone in the US Viagra in India: Competing against Multiple CostBased Competitors and Counterfeits Green Marketing & the Menace of Greenwashing 39
Google's Quest for the Perfect Ad Pricing Model Tasty Bites - Target Marketing in USA Surrogate Advertising Practices in Indian Liquor Industry
Bharti Airtel Limited: Focusing on Cost Optimization and Employee Productivity Marriott International's 'Spirit to Preserve' Campaign: Opting for a Green Supply Chain Bosch's Initiatives to Avoid Inventory Buildup
Market Entry Strategies of Starbucks
SALES AND DISTRIBUTION MGMT
Short Messaging Service (SMS) - Emerging Tool for Advertisers
Nikon's Sales and Distribution Strategy in India
Perils of Celebrity Endorsements - The Siyaram Example The Launch of Scorpio - A Sports Utility Vehicle
GE - Ethics and Social Responsibility The Times of India and Ethics Cadbury and the Worm Controversy
Branding Commodity Product - Indian Salt Industry
Subhiksha - Discount Store with a Difference
Ranbaxy and its Global Marketing Strategy
Foreign Direct Investment (FDI) in the Indian Retail Sector
Philip Morris International - Entry Strategy in India
Viveks - Retailing Strategies
P&G's Online Marketing Research Initiatives
Food Corporation of India
Nutraceutical Product Market in India
Information Technology Initiatives at Shoppers' Stop
Nurturing a Mother Brand - Nivea Failure of New Coke McDonald's Employee Training Programs Product Management at Maruti Udyog Limited
Maruti Udyog - Using Technology in Logistics Goodyear Tires - Managing Dealer Relations Apple Computer - The Reseller Conflict
Loyalty Card Programs In Indian Retailing
Asian Paints - Blending Technology and Distribution
KVIC's Branding and Product Quality Initiatives
Indian Film Distribution - The Transition Phase
Kellogg's Positioning Strategy in India
TATA Chemicals - Reaching Out to the Masses
HPCL - Customer Service Initiatives
ICICI Prudential - Multiple Distribution Channels
Repositioning of Honda City
HLL - Reinventing Distribution
Operations Mini Case Studies
Distribution Strategies of Foreign Educational Institutions in India
Can India Become A Global Automobile Manufacturing Hub?
Inventory Management at Amazon.com Indian Post Office - Redefining Distribution 40
Cemex and its Technology Initiatives
Establishing a Chain of Corporate Hospitals (A): Deciding the Unique Selling Proposition
Streamlining Logistics at General Motors Corp
Growth of Wealth Management Services in India
Reverse Logistics - Gaining Importance
Washington Mutual - "Spotlight on Teachers"
TVS Logistics - Building a Global Supply Chain
STAR - Teething Troubles in India
Carly Fiorina at HP
Sports Celebrity Management Services in India
Kishore Biyani - Pioneering a Retailing Revolution in India
Employee Focus in Shoppers' Stop Outlook Magazine - Innovations for Growth
Computer Associates - Moving Toward Territory Management Dealer Training Programs - A New Trend
ICICI One Source - Improving Service Quality Medecins Sans Frontieres (Doctors without Borders)
HR Practices of the Container Store Monster Inc. - Strategic Growth in India Novartis - Managing the Sales Force Max New York Life - The 3P Strategy Baskin Robbins - Sales Strategy for India VAT - Overhauling the Indian Indirect Tax System
Kotak Securities - Transition to Wealth Management ICICI Credit Cards - Improving Customer Service
Levi Strauss in India Hutchison Telecom - Servicing Indian Customers Anti-Dumping Regulations and India Grey Advertising - Growth by Diversification Reliance Infocomm - The Question of Ethics Cox and Kings - Service with a Difference TI Cycles - Targeting Urban Adults CGH Earth - A Unique Service Experience Product Line Pruning at P&G Carrefour - Setting Global Service Standards Organization Restructuring at Nokia Airtel - Technology and Customer Service Women Sales Force at Tupperware Vandana Luthra Curls & Curves (VLCC) Oracle Corporation - Managing Channel Conflict
SERVICES MARKETING The 'Customer' as a 'Case'? - Patient Dignity and Service Quality in a Tertiary Hospital Resource Constraints, Clinical Protocols, and Conflict in a New Hospital Location
Strategies of US Courier Companies during Christmas Subway's Marketing Strategy in India Pricing Policies at Satyam Infoway Corporate Catering by RKHS in India Pulte Homes- Focus on "Active Adult Communities" 41
Suzlon: Powering a Greener Tomorrow Progressive Corp - Customer Service Initiatives The Gujarat Government: Wooing Investors Growth of Medical Tourism Concept in India SAP India Targets Small and Medium Businesses McDonald's in India Life Insurance Corporation - Restructuring for Growth Kotak Mahindra Bank (KMB) Beauty Care by Marico - Kaya Skin Clinics
Metaljunction.com: Redefining E-commerce Business in the Indian Industry Indian Auto Component Manufacturers: Entering International Markets Hanover Messe: An Industrial Technology Trade Fair
INOX Multiplexes �Cost Erosion� at Tata Motors Innovations in Indian Banking Sector Growth Strategies of Sangam (India) Ltd. Indian Hotel Industry - Launch of 'indiOne' Punj Lloyd: Marching Ahead at Brisk Pace India Post - Moving Beyond Mail Services NTPC - Reliance: Conflict over Gas Supply Godrej Appliances Branded Repair Service 'Smart Care'
INDIA: The Future Hub of Drug Discovery Services?
FedEx India - Managing People BSNL- A Service Transformation
SUPPLY CHAIN MGMT Retail Solutions for ITC�s Wills Lifestyle The Bullwhip Effect at P&G
Industrial Designing in India: Waking up to the Global Demand CONCOR: No More a Monopoly Customer Service at Blue Dart Express Ltd. Business Ethics at ABB AMD - Channel Support Strategies
Supply Chain Management Solutions Transportation and Warehousing Facilities at Gati E-business at BPCL and GAIL JIT-in the Indian Auto Industry Nike - Failure in Demand Forecasting Radhakrishna Foodland - Powering McDonald�s in India Pantaloons - Information Technology in the Supply Chain Xilinx changes its Supply Chain Outsourcing Strategy
INDUSTRIAL MKTG
Marketing Mini Case Studies Case Studies Changing Dynamics in the Shampoo Market in India Priceline�s Pricing Strategy: Name Your Own Price (NYOP) & Beyond Pharmaceutical Marketing: Personalized Medicine
Apple�s Pricing Strategy for iPhone in the US 42
Miscellaneous Mini Case Studies Case Studies
The ‘Le Clemenceau’ Controversy Coca-Cola Faces Another University Ban
Harvard University Appoints its First Woman President
Business strategy
Detariffing in the General Insurance Sector
Dabur’s Acquisition of Fem Care Pharma
The Death of Aibo
Knowledge Management at Xerox
Indian Cricket - A Global Money Spinner
Turning Around General Motors
Bird Flu In India
Tata Steel`s Acquisition of Corus
Precious Spectrum: Allocation Criteria, CrossOver Technology and Level Playing Field
Jet Airways: The Emerging Indian International Airline
The Gurjjar Agitation: Dilemma For The Policy Makers
Hyundai in India Acer`s Growth Strategies
The National Urban Transport Policy: Reinventing Urban Transport?
Marico: Emerging Indian Global Competitor? Gujarat Cooperative Milk Marketing Federation`s Growth Strategies
Business Environment France Seeks to Outlaw Promotion of Unrealistic Beauty Ideals by the Industry Sparks Fly in the Bajaj-TVS Spark Plug Controversy The Private Sector’s Role in Defense Production Industry in India The Issue of Drug Price Control AIDS Drugs - Have Patent Rights Triumphed Over Patients’ Rights? Department of Posts Targets Private Couriers
Business ethics India and China Targeted to Curb GHG Emissions Klaus Kleinfeld Quits Siemens AG: The Debate over Bribery Scandal Google & the Issue of Internet Privacy Corporate Social Responsibility (CSR) in HIV/AIDS: An Emerging Area in CSR Cheap Chinese Goods: Boon or Bane for Consumers? Body Shop Launched in India Cadbury’s Hit by Salmonella Scare in the UK Exxon’s Problem of Riches
Dabur`s Growth Strategy in India BK Modi Group`s Business Portfolio Bajaj Auto Ltd: Re-aligning Manufacturing Strategy Aditya Birla Group`s Growth Strategy Indian BPOs Waking Up to the Philippines Opportunity? Ford`s Sale of Jaguar and Land Rover Spice Targets Rural Mobile Telephony Market in India Foreign Banks Targeting Newer Segments of Customers in India Reliance`s Exit from Petroleum Retailing Yahoo! Japan & eBay Alliance - Facilitating Cross-border Auctions The Growing Attractiveness of the Indian Personal Computer Market 43
Sagnik Roy: An Indian Success Story in China
Turbulent Times for Airlines in India
OpenSocial: Google`s Breakthrough Strategy to Outsmart Facebook
Yahoo! and eBay’s Strategic Alliance Intel and The Dell-AMD Deal
Barclays in India: Finding a Way to Grow with Mobile Banking
Pantaloon Forays into Insurance
The Indian Railways Turnaround Story Continues
Birlas Buy Tata’s Stake in “Idea Cellular”
State Bank of India’s Bid to Consolidate in the Face of Intensifying Competition
Real Madrid’s ‘Galacticos’ Strategy: Losing Steam?
Trimeris Reformulates Strategy Bajaj Auto From `Hamara Bajaj` to `Distinctly Ahead` Tata Motors Bid for Jaguar and Land Rover
The Pixar Buy - Disney’s Creative Mojo?
Hrm RIM Vs Motorola: Talent Poaching and the Question of Ethics McDonald`s in Discrimination Row
Kingfisher Airlines Acquires a Stake in Air Deccan: The Indian Aviation Sector Moves towards Consolidation
Appreciation of the Rupee Forces IT & BPO Firms to Have a Re-Look at their HR Polices
Disney’s Strategies in China
Stress Management at the Workplace
Fortis' Foray into the Retail Pharmacy Business in India
Bob Nardelli Moves to Chrysler
The Proposed Air India - Indian Airlines Merger Titan`s Foray into the Prescription Eyewear Market in India United Spirits' Acquisition of Whyte & Mackay Nivea’s Foray into the Men’s Fairness Cream Market in India Small and Medium Businesses in India: A Big Opportunity for IT Vendors Moser Baer Enters the Indian Home Video Market Zapak.com and the Online Gaming Market in India eBay changes its Strategy in China Pfizer: The Impact of Torceptrapib’s Failure
To Test or Not to Test: A Dilemma in Indian BPO Firms Bob Nardelli Quits Home Depot: The Debate over Executive Pay Talent Shortage in India’s IT Sector Fake CVs Roil the Indian Job Market Labor Unrest at Toyota India
It and systems Google Wins Cyber Squatting Case IT in Healthcare: Fortis` Collaboration with Microsoft India iPODs, PDAs, Smart Phones - The New Data Security Challenge for Business Organizations
The Bharti - Wal-Mart Retail Joint Venture 44
MySpace Sued for Copyright Infringement Stardoll.com: Attracting Teenage Girls and VCs
Is Nokia Launching iPhone Killers?
Microsoft’s Prepaid Computing Initiative Microsoft Unveils IE 7 Beta
Nokia in Crisis Management Mode over Faulty ‘Bl-5c’ Batteries
BPO’s Tap into Rural India’s Potential
Marketing
iShare: Rediff’s Content Sharing Space
BigAdda.com: India’s Leading Youth Social Networking Site Rebranding Shopper`s Stop
Social Awareness Program to Boost Tourism in India
Times of India`s `Lead India` Campaign Fabindia: Marketing Indian Craft Traditions Future Group & Reliance ADAG Brace for the `Big` Fight ibibo.com: Fast Emerging as a Dominant Player in the Online Social Networking Space in India CEAT - "Raising the Bar" with the New Logo
Sunsilk Gang of Girls: A Case of Marketers Targetting Consumers through Emerging Media Channels
Indian Tourism Industry Rides on the ‘Incredible India’ Campaign
YouTube LLC`s Strategy in India Kraft Foods Inc. Observes Consumer Behavior as Prices Soar in the US Samsung`s Strategy to Gain Market Share in The Indian Mobile Phone Market
JetBlue Airways’ Customer Service Fiasco
Pharma Firms to Stop Gifts to Doctors: Is Self Regulation the Answer?
Battle for the Lavatory Care Market in India Gets Dirty The Mobile Phone`s Emergence as The `Fourth Screen` Organized Retailers in India Foraying into the Health and Wellness Market Marketing of Fairness Creams and the Question of Ethics Wal-Mart’s Re-Branding Initiative
Tata Motors: Serving an ‘Ace’
Apple Launches Fifth Avenue Retail Store
Google and Sony - Buzz Marketing ‘The DA VINCI CODE’
Ovi: Nokia`s Foray into Internet Services 45
Microsoft’s "People-Ready" Campaign Targeting IBM ?
Foreign Direct Investment in the Indian Retail Sector
Google and the 'Click Fraud' Menace
Microsoft's Troubles with the EU Commission
Online Advertising In India - The MSN India And NDTV Media Tie-Up
The 'LALU' Brand in Rural Bihar Cadbury's Hit by Salmonella Scare in the UK
Operations Can India Become A Global Automobile Manufacturing Hub?
Miscellaneous Harvard University Appoints its First Woman President Detariffing in the General Insurance Sector The Death of Aibo Indian Cricket - A Global Money Spinner Bird Flu In India MySpace Sued for Copyright Infringement The Bharti - Wal-Mart Retail Joint Venture The Reliance Group's Retail Venture Talent Shortage in India's IT Sector Turbulent Times for Airlines in India Stardoll.com: Attracting Teenage Girls and VCs Microsoft's Prepaid Computing Initiative Lifebuoy's 'Swasthya Chetna' Initiative The Issue of Drug Price Control Bausch & Lomb - The 'ReNu Moistureloc' Controversy Tata Motors: Serving an 'Ace' Lipitor's Legal and Marketing Challenges
AIDS Drugs - Have Patent Rights Triumphed Over Patients' Rights? Fake CVs Roil the Indian Job Market Pantaloon Forays into Insurance Yahoo! and eBay's Strategic Alliance Dell Returns to Retail Intel and The Dell-AMD Deal Apple Launches Fifth Avenue Retail Store Exxon's Problem of Riches Microsoft Unveils IE 7 Beta Department of Posts Targets Private Couriers Google and Sony - Buzz Marketing ‘The DA VINCI CODE' Birlas Buy Tata's Stake in “Idea Cellular” Indian Cricket - A Global Money Spinner Microsoft's "People-Ready" Campaign Targeting IBM ? Google and the 'Click Fraud' Menace Real Madrid's ‘Galacticos'Strategy: Losing Steam? Bird Flu In India The Death Of Aibo The ‘Le Clemenceau'Controversy BPO's Tap into Rural India's Potential 46
Online Advertising In India - The MSN India And NDTV Media Tie-Up
Kingfisher Airlines Acquires a Stake in Air Deccan: The Indian Aviation Sector Moves towards Consolidation
The Pixar Buy - Disney's Creative Mojo? Bob Nardelli Moves to Chrysler Labor Unrest at Toyota India iShare: Rediff's Content Sharing Space Coca-Cola Faces Another University Ban Coal Mines in China: Putting Profits before Safety? Viagra in India: Competing against Multiple Cost-Based Competitors and Counterfeits
To Test or Not To Test: A Dilemma in Indian BPO Firms Corporate Social Responsibility (CSR) in HIV/AIDS: An Emerging Area in CSR Disney's Strategies in China
The Mobile Phone's Emergence as The 'Fourth Screen'
Fortis' Foray into the Retail Pharmacy Business in India
Organized Retailers in India Foraying into the Health and Wellness Market
Balancing Creativity and Ethics in Advertising
Bajaj Auto From 'Hamara Bajaj' to 'Distinctly Ahead'
Social Awareness Program to Boost Tourism in India
Appreciation of the Rupee Forces IT & BPO Firms to Have a Re-Look at their HR Polices
iPODs, PDAs, Smart Phones - The New Data Security Challenge for Business Organizations
Social Marketing The 'Love Food Hate Waste' Campaign in the UK
Cheap Chinese Goods: Boon or Bane for Consumers?
Marketing of Fairness Creams and the Question of Ethics Sparks Fly in the Bajaj-TVS Spark Plug Controversy
Sunsilk Gang of Girls: A Case of Marketers Targetting Consumers through Emerging Media Channels
Tata Motors Bid for Jaguar and Land Rover
The Proposed Air India - Indian Airlines Merger
Google & the Issue of Internet Privacy
Titan's Foray into the Prescription Eyewear Market in India
Wal-Mart's Re-Branding Initiative Ovi: Nokia's Foray into Internet Services United Spirits' Acquisition of Whyte & Mackay Is Nokia Launching iPhone Killers? Google's Quest for the Perfect Ad Pricing Model
Nivea's Foray into the Men's Fairness Cream Market in India
Stress Management at the Workplace Nokia in Crisis Management Mode over Faulty 'Bl-5c' Batteries
The Private Sector's Role in Defense Production Industry in India 47
Indian Tourism Industry Rides on The 'Incredible India' Campaign
Alpenliebe & the Indian Sugar Confectionery Market
Harvard University Appoints its First Woman President
Kraft Foods Inc. Observes Consumer Behavior as Prices Soar in the US
JetBlue Airways' Customer Service Fiasco
NTT DoCoMo Inc.: Leadership Position in Japanese Mobile Market under Threat?
Detariffing in the General Insurance Sector Moser Baer Enters the Indian Home Video Market
The Growing Attractiveness of the Indian Personal Computer Market Sagnik Roy: An Indian Success Story in China
Zapak.com and the Online Gaming Market in India Bob Nardelli Quits Home Depot: The Debate Over Executive Pay Aditya Birla's Acquisition of Trinethra
Samsung's Strategy to Gain Market Share in The Indian Mobile Phone Market ClickJobs.com's 'Happy Kumar' Ad Campaign Battle for the Lavatory Care Market in India Gets Dirty
Body Shop Launched in India eBay Changes its Strategy in China
OpenSocial: Google's Breakthrough Strategy to Outsmart Facebook
Can India Become A Global Automobile Manufacturing Hub?
IT in Healthcare: Fortis' Collaboration with Microsoft India
Pfizer: The Impact of Torceptrapib's Failure
Barclays in India: Finding a Way to Grow with Mobile Banking
Infosys Technologies Ltd.'s 'Voice of Youth' Program CEAT - "Raising the Bar" with the New Logo PepsiCo's Deal with Indian Medical Association to Promote Tropicana & Quaker Oats Raises Ethical Concerns
Waste Recycling and The Catadores of Brazil The Indian Railways Turnaround Story Continues Klaus Kleinfeld Quits Siemens AG: The Debate over Bribery Scandal
YouTube LLC's Strategy in India Infosys BPO's Campus Ambassador Program
Green Marketing & the Menace of Greenwashing
ArcelorMittal in India: Integrating Plant Management with Corporate Social Responsibility
State Bank of India's Bid to Consolidate in the Face of Intensifying Competition
France Seeks to Outlaw Promotion of Unrealistic Beauty Ideals by the Industry
Tactics to Recover Banks Loans in India Raises Ethical Concerns
HCL's Global Branding Initiative Trimeris Reformulates Strategy 48
BMW Brand in North America
Yahoo! Japan & eBay Alliance - Facilitating Cross-border Auctions
Google Wins Cyber Squatting Case BigAdda.com: India's Leading Youth Social Networking Site RIM Vs Motorola: Talent Poaching and the Question of Ethics Dabur's Acquisition of Fem Care Pharma
Trico Homes: A Canadian Family-owned Business' Unique Corporate Culture Future Group & Reliance ADAG Brace for the 'Big' Fight ibibo.com: Fast Emerging as a Dominant Player in the Online Social Networking Space in India
Acer's Growth Strategies Marico: Emerging Indian Global Competitor? Gujarat Cooperative Milk Marketing Federation's Growth Strategies Dabur's Growth Strategy in India BK Modi Group's Business Portfolio Bajaj Auto Ltd: Re-aligning Manufacturing Strategy Aditya Birla Group's Growth Strategy Indian BPOs Waking Up to the Philippines Opportunity? McDonald's in Discrimination Row Christian Dior in China: The Sharon Stone Controversy Ford's Sale of Jaguar and Land Rover Spice Targets Rural Mobile Telephony Market in India Foreign Banks Targeting Newer Segments of Customers in India Employee Motivation - A Short Case Study Rebranding Shopper's Stop Reliance's Exit from Petroleum Retailing Times of India's 'Lead India' Campaign Fabindia: Marketing Indian Craft Traditions 49
