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Coca Cola
Hashir Khan
11589
Saba Noreen
11572
Adeel Asharf
11569
Ali Sanan
11587
Saira Azhar
11539
Samreena Javid
11543
To Sir Imran Ejaz Topic Coca Cola 1
Coca Cola Contents`
Work Division .........................................................................................................................................................................
4
Identification of personalities ..................................................................................................................................................
6
Profile of Consumer ................................................................................................................................................................
1) Prepared questionnaire 2) Filled questionnaire 3) Worked in SPSS 4) Prepared whole report
Ali Sanana
Preparing data in SPSS
Adeel Ashraf
Filled questionnaire
Saira Azhar
Correspondence with group
Tried level best to help me
Samreena
No work
Saba Noreen
No work
5
Coca Cola
Identification of personalities Fulfillers
Fulfillers are mature, home oriented, and well educated professionals They have high incomes They are value oriented They are open to new ideas
Achievers
They are work oriented people They are successful They have high job satisfaction They respect authority They demonstrate success through their purchase
Experiencers
They are action oriented peoples They are youngest in vals 2 model They are active in physical and social activities They favor new products
Believers
They are family and community oriented people They are brand loyal They favor American made products
Strivers
They are people with low income They have values similar to achievers Their style is important in lifestyle
Makers
They have very little interest in practical material They have self-sufficient group
6
Coca Cola Actualizers
They possesses both high income and self-esteem They are indulge in variety of self-orientations
Strugglers
They have few resources They do not fit in to vals 2 categories They are brand loyal to extent possible
7
Coca Cola
Profile of Consumer Fulfillers 1) Coca Cola is soft drink that is mostly used in homes while having dinner / lunch mostly high income family has daily on their dining table. 2) These peoples are mostly buyer and payer of the product. 3) They purchase Coca Cola because they want good taste. 4) This type of peoples demand that there should be value in their product and product should be of good quality, they are willing to spend money and they want taste. Motivation
We can motivate these kinds of peoples by improving the value of our product and make taste better so they can be more satisfied.
Achievers 1) Coca Cola is not a good thing for health but consumer still buy it because it is consider `as thirst kill drink 2) These peoples are mostly buyer, user and payer of the product. 3) They purchase Coca Cola because they want high satisfaction. 4) These type of peoples demand that product should be of good quality with average price.
Motivation
We can motivate these kinds of peoples by lowering our price and make our product more attractive. Experiencers
1) These people belong to that era when there was only Coca Cola , they have strong image of Coca Cola its hard for other brand to change these people thinking 2) These peoples are mostly buyer and payer of the product because they are physically active. 3) They purchase Coca Cola because they are mature peoples and energetic they don’t want a change. 4) These type of peoples demand that their product should be fresh and feel them freshness in it. Motivation
We can motivate these kind of peoples by showing some sports advertisements so that the y could be attracted towards product that it gives. 8
Coca Cola Believers 1) Coca Cola have strong brand image they believe that Coca Cola is only thing which can provide them freshness 2) These peoples are mostly buyer, user and payer of the product. 3) They purchase Coca Cola because they believe that American products are good. 4) These type of peoples demand that there should be value added services for families by any mean.
Motivation
We can motivate these kinds of peoples by telling them that this is an family oriented product and it is safe for everyone, Coca Cola have mention on Coca Cola bottle (2.25ltr) family size. Coca Cola is also official partner of Olympics
Strivers 1) These type of people don’t buy Coca Cola because their income is low and buy other product which is similar to Coca Cola. 2) These peoples are mostly buyer and user of the product 3) They purchase Coca Cola because they are satisfied by this product. Its taste, price et c. 4) These types of peoples demand that the price of the product should be low and the bottle should be stylish because style is important to them.
Motivation
We can motivate these kind of peoples by making the bottle more stylish so that they can be attracted because they are stylish type of peoples and b y mentioning LOW PRICE AND GREAT TASTE
Makers 1) Coca Cola drinking water is need of these peoples because these peoples are least interested in doing practical work. 2) These peoples are mostly payer of the product. 3) They purchase Coca Cola because the product it is essential for life and they h ave to purchase it. 4) These types of peoples do not demand anything special because these are lazy peoples and are least interested. 9
Coca Cola Motivation
We have motivate them by giving door to door marketing scheme, informing them abou t product updates via sms
Actualizers 1) Coca Cola is need of these peoples because they are rich peoples and do not bother much. 2) These peoples are mostly buyer and payer of the product. 3) They purchase Coca Cola because they want good quality of drink and they are self-esteemed peoples. 4) These type of peoples demand that product should be of good quality Motivation
These types of people have high self-esteem and it’s very difficult to motivate them
Strugglers 1) Coca Cola is want of these peoples because they are poor with less resources and they want something of good taste to enjoy in limited resource 2) These peoples are mostly buyer and user of the product. 3) They still purchase because they are brand loyal to such extend. 4) These type of peoples demand that their product should be cheap in any cost because they have few resources to purchase the product. Motivation
We can motivated them by giving them different offer’s and discount rate on different occasion
10
Coca Cola
Appendix
11
Coca Cola
Do you like Coca-Colawith other products? Cumulative Frequency Valid
SA
Percent
Valid Percent
Percent
9
29.0
29.0
29.0
A
11
35.5
35.5
64.5
N
5
16.1
16.1
80.6
DA
4
12.9
12.9
93.5
SDA
2
6.5
6.5
100.0
Total
31
100.0
100.0
12
Coca Cola
Do you purchase Coca-Cola Daily? Cumulative Frequency Valid
SA
Percent
Valid Percent
Percent
7
22.6
22.6
22.6
A
11
35.5
35.5
58.1
N
7
22.6
22.6
80.6
DA
3
9.7
9.7
90.3
SDA
3
9.7
9.7
100.0
Total
31
100.0
100.0
13
Coca Cola
Do you spend more than Rs. 200 on Coca Cola? Cumulative Frequency Valid
SA
Percent
Valid Percent
Percent
9
29.0
29.0
29.0
A
10
32.3
32.3
61.3
N
6
19.4
19.4
80.6
DA
3
9.7
9.7
90.3
SDA
3
9.7
9.7
100.0
Total
31
100.0
100.0
14
Coca Cola
Coca-Cola has great taste compare to other products? Cumulative Frequency Valid
Percent
Valid Percent
Percent
SA
10
32.3
32.3
32.3
A
10
32.3
32.3
64.5
N
8
25.8
25.8
90.3
SDA
3
9.7
9.7
100.0
Total
31
100.0
100.0
15
Coca Cola After watch commercial of other drinks will you try them? Cumulative Frequency Valid
Percent
Valid Percent
Percent
SA
4
12.9
12.9
12.9
A
7
22.6
22.6
35.5
N
14
45.2
45.2
80.6
DA
4
12.9
12.9
93.5
SDA
2
6.5
6.5
100.0
Total
31
100.0
100.0
16
Coca Cola
Do you attract with other soft drinks ads? Cumulative Frequency Valid
Percent
Valid Percent
Percent
SA
3
9.7
9.7
9.7
A
8
25.8
25.8
35.5
N
14
45.2
45.2
80.6
DA
4
12.9
12.9
93.5
SDA
2
6.5
6.5
100.0
Total
31
100.0
100.0
17
Coca Cola
Ads does not attract me? Cumulative Frequency Valid
Percent
Valid Percent
Percent
SA
2
6.5
6.5
6.5
A
4
12.9
12.9
19.4
N
16
51.6
51.6
71.0
DA
6
19.4
19.4
90.3
SDA
3
9.7
9.7
100.0
Total
31
100.0
100.0
18
Coca Cola
Coca-Cola ads are excellent. Cumulative Frequency Valid
Percent
Valid Percent
Percent
SA
6
19.4
19.4
19.4
A
9
29.0
29.0
48.4
N
12
38.7
38.7
87.1
DA
2
6.5
6.5
93.5
SDA
2
6.5
6.5
100.0
Total
31
100.0
100.0
19
Coca Cola
Coca-Cola price is fair? Cumulative Frequency Valid
SA
Percent
Valid Percent
Percent
3
9.7
9.7
9.7
A
16
51.6
51.6
61.3
N
10
32.3
32.3
93.5
2
6.5
6.5
100.0
31
100.0
100.0
DA Total
20
Coca Cola
Have you tried other soft drink such as Gourment Cola? Cumulative Frequency Valid
SA
Percent
Valid Percent
Percent
4
12.9
12.9
12.9
A
10
32.3
32.3
45.2
N
13
41.9
41.9
87.1
DA
3
9.7
9.7
96.8
SDA
1
3.2
3.2
100.0
Total
31
100.0
100.0
21
Coca Cola
Will you sitch to other brand if you can't find Coca Cola? Cumulative Frequency Valid
Percent
Valid Percent
Percent
SA
3
9.7
9.7
9.7
A
5
16.1
16.1
25.8
N
17
54.8
54.8
80.6
DA
5
16.1
16.1
96.8
SDA
1
3.2
3.2
100.0
Total
31
100.0
100.0
22
Coca Cola
Are you satisfied with product? Cumulative Frequency Valid
SA
Percent
Valid Percent
Percent
7
22.6
22.6
22.6
A
13
41.9
41.9
64.5
N
10
32.3
32.3
96.8
SDA
1
3.2
3.2
100.0
Total
31
100.0
100.0
23
Coca Cola Does product gives benefits that product have promised? Cumulative Frequency Valid
SA
Percent
Valid Percent
Percent
7
22.6
22.6
22.6
A
10
32.3
32.3
54.8
N
13
41.9
41.9
96.8
SDA
1
3.2
3.2
100.0
Total
31
100.0
100.0
24
Coca Cola
Gender Cumulative Frequency Valid
Percent
Valid Percent
Percent
female
12
38.7
38.7
38.7
MALE
19
61.3
61.3
100.0
Total
31
100.0
100.0
25
Coca Cola you age is Cumulative Frequency Valid
Percent
Valid Percent
Percent
15 YEAR
6
19.4
19.4
19.4
20 YEAR
23
74.2
74.2
93.5
25 YEAR
2
6.5
6.5
100.0
31
100.0
100.0
Total
26
Coca Cola
Money that I spend in a month is Cumulative Frequency Valid
Percent
Valid Percent
Percent
10,000
16
51.6
51.6
51.6
15,000
8
25.8
25.8
77.4
20,000
6
19.4
19.4
96.8
25,000
1
3.2
3.2
100.0
31
100.0
100.0
Total
27
Coca Cola
What you see while buying product? Cumulative Frequency Valid
