Attitude and perception of consumers towards horlicks.
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A PROJECT REPORT ON CONSUMER BEHAVIOR TOWARDS BIRLA SUNLIFE INSURANCE LTD.
A training report submitted in partial fulfillment fulfillment of the requirement for the degree of
MASTERS OF BUSINESS ADMINISTRATION (2013-2015) Sub. By : Navdeep Navdeep Goyal MBA – II Roll No.: 13!"#3$
BABA FARID COLLEE OF MANAEMENT AND TECHNOLO! D E O N " B A T H I N D A 1
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This is to certify that the project report titled ‘ CONSUMER BEHAVIOUR TOWA TO WARD RDS S BIRL BIRLA A SUNL SUNLIF IFE E INSU INSURA RANC NCE E LT LTD. D.// carr carrie ied d ou outt by NAVD NAVDEE EEP P O O!A !AL L has has been been acco accomp mpli lish shed ed un unde derr the the gu guid idan ance ce and and supervision of M. MUNISH SHARMA and M. INN!. This project is being submitted by him in the partial fulfillment of requirements for the award of the Master of Business Administration from Baba farid college of management and technology, bathinda This is an original wor! and has not been submitted by her anywhere else for the award of any degree All sources of information and help have been duly mentioned mentioned and ac!nowledged ac!nowledged "ignature of faculty guide# $ate#
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ACNOWLEDEMENT & feel immense pleasure to give the credit of my project wor! not only to one individual as this wor! is integrated effort of all those who are concerned with it & want to than!s to all those individuals who guided me to move on the trac! This report entitled '()*"+M- B.A/&)+- T)0A-$" B&-A "+* &2 &*"+-A*( &M&T$3 is the outcome of my summer training at B&-A "+*&2 &*"+-A*( (o udhiana udhiana & sincerel sincerely y e4press e4press my gratitud gratitudee and lot of than!s than!s to Mr Munis Munish h "har "harm ma 5 Mrs Mrs 6in 6inny ny and and othe otherr sta staff ff membe embers rs of B&- B&-A A "+*& +*&2 2 &*"+ &*"+-A -A* *( (), u ud dhian hianaa for help helpiing me in completing my project wor! and ma!ing it a great success & would li!e to e4press my deep sense of gratitude to staff of Baba farid college college of managem management ent who introduced introduced me to the subject subject and under under whose guidance & am able to complete my project ast but not least, & would than! all my friends, faculty members and all respondents who rendered their precious time for contributing their s!ills and fill fill the questi questionn onnair aire, e, which which made made my projec projectt mo more re appeal appealing ing and attractive NAVDEEP O!AL
7
PREFACE
After After having having und underg ergone one the practi practical cal train training ing with with 'B&-A 'B&-A "+*& "+*&2 2 &*"+-A*( T$3 & have been able to understand the importance and necessity of obtaining a professional degree in management The wor!ing of various organs of organi8ation is captured over here which correlates with one another as it further adds the vastness of my study .ence my attempt is to cover all the organi8ational activities and related facts so as to have better control over my primary subject of study The increased significance of understanding pivot for modern researches $ynamic behavior of human resources shows a greater comple4ity to be overcome by researches and there is a vast scope left to be undergone Todays • (omple4 organi8ation structure • &ncreasing
importance of human resources
• &ncreasing
comple4ity of job designing and organi8ation
.enc .encee my stud study y incl includ udes es hu hum man rela relate ted d aspe aspect ctss with with refe refere renc ncee to organi8ational functioning 1 &n9depth &n9depth Analytic Analytical al study and observa observation tion of procedu procedures res and system system of mar!eting which are prevalent in common environment % Manage Manageme ment nt polici policies es and practic practices es determ determine ine the succes successs of entire entire organi8ational functioning *o matter whether it is recruitment policy or rela relate ted d to othe otherr depa depart rtme ment nt,, it has has a sign signif ific ican antt impa impact ct ov over er recruitment This project gives us an opportunity to get !nowledge how business can effected and how to handle different situations which organi8ation faces