Consumer Preference of Tvs Motorcycle

CONSUMER PREFERENCE OF TVS MOTORCYCLE

A.SUKUMAR., M.Com., M.Phil., Coimbatore

A STUDY ON CONSUMER PREFERENCE OF TVS MOTORCYCLE WITH SPECIAL REFERENCE TO MURUGESAN MOTORS, PERIYAKULAM TALUK 2008

INTRODUCTION OF THE STUDY Marketing is societal process by which individuals and groups obtain what they need and want through creating offering and freely exchanging products and services of value with others. Marketing managements as they are and science of choosing target market and getting keeping and growing customers through creating, delivering and communicating superior customer value. Markets can be classified in May ways, namely local market, national market and international market. Marketing is a process by means of which goods and services can be exchanged. On the other hand marketing is a wider and more comprehensive term. It includes the whole process of distribution. Marketing is the business process by which products are matched with the market and through which transfer of ownership is affected. Marketing has changed dramatically, evolving from the old fashioned concept of simply providing the goods and making it available for consumer to be day’s highly competitive marketing strategies. What is Customer • A customer is not dependent on us. .. We are dependent on him.. • A Customer is not an interruption of our work. He is her purpose if it we are not doing a favour by giving us the opportunity to do so.



• A customer is not someone to argue or match with. Nobody ever won an argument with a customer. • A customer is a person who brings us his wants it is our job to handle them profitably to him and to ourselves. To day more companies are recognizing the importance of satisfying and retaining customer. Satisfied customer constitute the company’s relationship capital. If the company were to be sold, the acquiring company would have to pay not only for the plant and equipment and the brand name, but also for the delivered customer base, namely the number and value of the customer who would do business with the new firm. Advantage of the consumer  Brand goods are generally of good quality because brand owners try to maintain quality in order to secure stronger market position.  Since branded goods are produced on mass scale are readily available the customer not face and hard ship in purchasing the products.  Prices of branded goods are uniform thought out the country. Brand A brand is name, term symbol or design to identify the goods or service and to differentials them

those of the competitions. A brand identifies the

products for a buyer. Brand name A brand name consists of words, letter and 10% numbers which may be vocalized and refers to products.



Brand equity Brand equity is what marketing is all about and maintains it is probably the most important task for any company. It is identity that includes al the assets that you build around a product to convert it into a head brand. After all the customer buys brands products. Brand image Every brand image is partially designed formal product image the product image relates to the fundamental aims and satisfied with the consumers find in a particulars product. Brand image and product image must conform to each other in the long run. Brand preference Brand preference means liking at one brand rather than another. In other words, brand preference is “ The prior right, favored position, better liking given to a particular brand of product. Consumer behavior According to Webster, “ buyer behavior is all phychological, social and physical behavior of potential customer as they became aware of evaluate purchase consumer and tell other people about products and services. Buyer behavior emphasis that this behavior is both individual process and group processes. If follows the buyer from awarness through to post purchase evaluation. It includes communication purchasing, and consumption behavior. Consumer behavior helps as to under stand the purchase behavior and preference of different consumers. Manufactures and service companies who brand their products must choose which brand names to use. Four strategies are available.



 Individual names.  Blanket family names.  Separate family names for all products.  Corporate name combined with individual product names.  Once a company decides on its brands name strategy it faces the task of choosing a specific brand name. The company could choose the name of a person location quality, lifestyle or an artificial name. companies need to periodically audit their brands strengths and weaknesses companies will occasionally discover hat it may have to reposition the brand because of changing customer preference or new competitors.



INTRODUCTION OF THE INDUSTRY HISTORY The Britannica Encyclopaedia describes a motorcycle as a bicycle or tricycle propelled by an internal-combustion engine (or, less often, by an electric engine). The motors on minibikes, scooters, and mopeds, or motorized velocipedes, are usually air-cooled and range from 25 to 250 cubic cm (1.5 to 15 cubic inches) in displacement; the multiple-cylinder motorcycles have displacements of more than 1,300 cubic cm. The automobile was the reply to the 19th-century dream of self-propelling the horse-drawn carriage. Similarly, the invention of the motorcycle created the self-propelled bicycle. The first commercial design was a three-wheeler built by Edward Butler in Great Britain in 1884. This employed a horizontal singlecylinder gasoline engine mounted between two steerable front wheels and connected by a drive chain to the rear wheel. The 1900s saw the conversion of many bicycles, or pedal cycles by adding small, centrally mounted spark ignition engines. There was then felt the need for reliable constructions. This led to road trial tests and competition between manufacturers. Tourist Trophy (TT) races were held on the Isle of Man in 1907 as reliability or endurance races. Such were the proving ground for many new ideas from early two-stroke-cycle designs to supercharged, multivalve engines mounted on aerodynamic, carbon-fibre reinforced bodywork.



INVENTION OF TWO WHEELERS The invention of the first two-wheeler is a much-debated issue. "Who invented the first motorcycle?" may seem like a simple question, but the answer is quite complicated. Two-wheelers owe their descent to the "safety" bicycle, i.e., bicycles with front and rear wheels of the same size, with a pedal crank mechanism to drive the rear wheel. Those bicycles, in turn descended from high-wheel bicycles. The highwheelers descended from an early type of pushbike, without pedals, propelled by the rider's feet pushing against the ground. These appeared around 1800, used iron-banded wagon wheels, and were called "bone-crushers," both for their jarring ride, and their tendency to toss their riders. Gottlieb Daimler (who later teamed up with Karl Benz to form the Daimler-Benz Corporation) is credited with building the first motorcycle in 1885, one wheel in the front and one in the back, although it had a smaller spring-loaded outrigger wheel on each side. It was constructed mostly of wood, the wheels were of the iron-banded wooden-spoked wagon-type, it definitely had a "bone-crusher" chassis! This two-wheeler was powered by a single-cylinder Otto-cycle engine, and may have had a spray-type carburetor. (Wilhelm Maybach, Daimler's assistant, was working on the invention of the spray carburetor at the time). If two wheels with steam propulsion can be called a motorcycle, then the first one may have been American.



One such machine was demonstrated at fairs and circuses in the eastern US in 1867. This was built by one Sylvester Howard Roper of Roxbury, Massachusetts. There is an existing example of a Roper machine, dated 1869. A charcoal-fired two-cylinder engine, whose connecting rods directly drive a crank on the rear wheel, powers it. This machine predates the invention of the safety bicycle by many years, so its chassis is also based on the "bone-crusher" bike.

ORIGIN OF MOTOR-SCOOTERS Edward Butler, an Englishman, built the first motor tricycle in 1884. The first gasoline-engine motorcycle to appear publicly was built by Gottlieb Daimler, of Bad Cannstatt, Germany, in 1885. The first practical engines and motorcycles were designed by the French and Belgians, followed by British, German, Italian, and American makers. The popularity of the vehicle grew, especially after 1910. During World War I the motorcycle was used by all branches of the armed forces in Europe, principally for dispatching. After the war it enjoyed a sport vogue until the Great Depression began in 1929. After World War II a revival of interest in motorcycles lasted into the late 20th century, with the vehicle being used for high-speed touring and sport competitions.



The practice of attaching auxiliary engines to bicycles in western Europe and parts of the United States led to the development during the 1950s of a new type of light motorcycle, the moped. Originating in Germany as a 50-cubiccentimeter machine with simple controls and low initial cost, it was largely free of licensing and insurance regulations except in Great Britain. The more sophisticated motor scooter originated in Italy soon after World War II, led by manufacture of a 125-cubic-centimeter model. Despite strong competition from West Germany, France, Austria, and Britain, the Italian scooters maintained the lead in the diminishing market. The scooter has small wheels from 20 to 36 cm (8 to 14 inches) in diameter, and the rider sits inside the frame. Power units are placed low and close to the rear wheel, which is driven by bevel gearing or chain. Capacities vary from 50 to 225 cubic cm, and four-speed gearing is common.



INITIAL HIT Most of the development during this earliest of eras concentrated on three and four-wheeled designs, since it was complex enough to get the machines running without having to worry about them falling over. The next really notable two-wheeler was the Millet of 1892. It used a 5-cylinder engine built as the hub of its rear wheel. The cylinders rotated with the wheel, and its crankshaft constituted the rear axle. The first really successful production two-wheeler though, was the Hildebrand & Wolfmueller, patented in Munich in 1894. It had a step-through frame, with its fuel tank mounted on the downtube. The engine was a parallel twin, mounted low on the frame, with its cylinders going fore-and-aft. The connecting rods connected directly to a crank on the rear axle, and instead of using heavy flywheels for energy storage between cylinder-firing, it used a pair of stout elastic bands, one on each side outboard of the cylinders, to help out on the compression strokes. It was water-cooled, and had a water tank/radiator built into the top of the rear fender. In 1895, the French firm of DeDion-Buton built an engine that was to make the mass production and common use of motorcycles possible. It was a small, light, high revving four-stroke single, and used battery-and-coil ignition, doing away with the troublesome hot-tube. Bore and stroke figures of 50mm by 70mm gave a displacement of 138cc. A total loss lubrication system was employed to drip oil into the crankcase through a metering valve, which then sloshed around to lubricate and cool components before dumping it on the ground via a breather. DeDion-Buton used this 1/2 horsepower powerplant in roadgoing trikes, but the engine was copied and used by everybody, including Indian and Harley-Davidson



in the U.S. Although a gentleman named Pennington built some machines around 1895 (it's uncertain whether any of them actually ran), the first US production motorcycle was the Orient-Aster, built by the Metz Company in Waltham, Massachusetts in 1898. It used an Aster engine that was a French-built copy of the DeDion-Buton, and predated Indian (1901) by three years, and HarleyDavidson (1902) by four.



PROFILE OF THE COMPANY TVS Group TVS group was established in 1911 as a bus service in Madurai by Late Shri. TVS Sundram Iyangar. After some years of services they started automobile company with limited capital TVS motors is a gusty performer. It is declared a splendid result for quality for the financial year 2002. It is the first year post separation with Suzuki but the company just surprised its critics though its excellent performance. DEVELOPMENT AND IMPACT Name changed to TVS motor After the exit of Suzuki from the joint venture, selling its 25.97% stake at Rs.15 per share to sundaram claylon, the board in November decided to change the name of the company to TVS motors Ltd. Early end to licensing agreement In December 2001, TVS sought an early end to its licensing agreement with Suzuki by giving the mandatory 120 days prior notice. Accordingly the licensing agreement has came to an end in April. TVS can now launch products under its own brand name . Victory with victory In the end at 2001,the company had launched indigenously developed 110cc bike the victor in the executive segment. Priced at around 41,200. (ex-



show room Chennai) the company had invested to 70 crosses on the project and has been amply rewarded. The products has been a huge hit given its high mileage and competitive pricing coupled with a higher cc engine for its class. TVS motors opening a plant in Indonesia TVS motors is considering opening up a manufacturing plant in the south eastern asian country of Indonesia and they would be finalizing the plans within a month itself. They are planning to start production with in 15 months and the estimated investment is expected to be in the region of USD 50 million. The company would be launching a series of motor cycles in the Indonesian market to compliments sales in the local industry. Some of the variants of their popular models like victor and start are expected to make entry in to the Indonesian market. TVS motors plans to sell more than a million bikes this year and want to capture at least 15% of the market share in the Indian sector. The motor bike market grew by around 20% last year through TVS itself saw a 5% drop in sales figures. Much of it can be blamed on the entry of the Honda as an independent unit in the market. The company’s latest product centra trough technically quite advance has failed to generate any fire on the sales chart. They are also planning to enter the three – wheeler market next year with a planed investment of around Rs.100 Crores for a plant at mysore. Sachin to promote TVS TVS has roped in Sachin Tendulkar as the brand ambassador. The contract entered for an undisclosed sum would be for a period of three years. The company would be spending 50 crores on building the TVS brand as a whole rather than spending on advertising on products.



To end royalty payment TVS will no longer have to pay royalty to Suzuki on its motor cycles after the end of the licensing agreement. To increase research and development The company will be increasing its research and development from 1.8% of sales to 3.6% of sales in the next year. To invest 200 crores for expansion The company has announced plans to invest Rs.200 crores to increase the capacity up to 1.2 million unit a year no meet the increasing demand for its motor cycles. In the export front TVS motor company recorded its highest ever exports of 11,008 units in august 2006, at a growth of 71% compared to the same period last year. Achievement of TVS motor company 

TVS motor company records 28% growth in motor cycles.



TVS motors company report turn over of Rs.939.62 crores record 26% growth.



TVS motor company sales up by 23%



TVS bike sales up by 53%

Market Launches of TVS group  India’s first 2 seater 50cc moped, TVS 50 in August 1980.  Introduced 100cc indo – Japanese motorcycle in September 1984  Introduced first indigenous scooter (Sub – 100 cc variomatic scooters), TVS scooty in June 1994.



 First catalytic converter enabled motor cycles, the 110 cc shogun in December 1996.  Launched India’s first 5 speed motor cycle the shaolin in October 1997.  Launched TVS victor, 4 stoke 110 cc motor cycle, in august 2001. India’s first indigenously designed and manufactured motor cycle.  Launched TVS centra in January 2004, a world class 4 stoke 100 cc motor cycle with the revolutionary VT-I engines for best in-class mileage  Introduced TVS star in September 2004, a 100 cc motor cycle with is ideal for rough terrain Acknowledged by the Japanese for quality  TVS motor company have been awarded the prestigious and converted Deming prize, institute by jose. (Japanese union of scientists and engineers).  TVS motors was also awarded the prestigious TPM excellence award first category by Japanese institute of plant maintenance, rated as the bench mark in TPM excellence in India. Asian network for quality award 2004  TVS Scooty Pep won the prestigious out standing design excellence award from business world and national institute of design.  Star of asia award to Mr. Venu Srivasan , CMD TVS motor company by business week international.  Venu srinivasan, chairman and managing director, TVS motor company was honoured with doctorate in science by university of warwick united kingdom. Present condition of the company  Largest and automotive components groups in India.



 Diversified in to customer durable, computer peripherals and two wheelers.  Largest automotive components manufacturing group in India.  Joint venture with world leaders.  Sales turnover of Rs. 75000 crores.



IMPORTANCE OF THE STUDY In this competitive modern age, where different qualities and types of goods exist, branching is of special importance in the business world branding not only gives separate identify and easy recognition of the product but also creates a special brand preference. Consumer are aware of and prefer particular brand when it is available for purchase. The competition among the bike makers is growing day-to-day. The Indian auto industry is also subject to tremendous, changes, with the opening up to the domestic corporation to meet challenges vehicle productivity, entrance market orientation loyalty. For knowing consumer taste and preferences, consumer oriented survey place an important role in the entire market. In modern day, vehicle is a necessary one from every family to keep the prestige of holding them in the society.



OBJECTIVES OF THE STUDY Primary objectives To find out the factors behind the customer preference for TVS two wheelers. Secondary objectives 1. To know the awarness about TVS vehicles among the vehicles users. 2. To find out the opinion of the respondents regarding TVS vehicles, like cost price, mileage, maintenance cost and gear opinion of their vehicles. 3. To study the importance criteria the consumer looks for the product performance. 4. To analyze the service rendered and level of consumer satisfaction through delivery process.



RESEARCH METHODOLOGY Meaning of research Research is common parlance refers to a search for knowledge. Once can also define research as a scientific and systematic search for pertinent information on a specific topic. In fact research is an art of science investigation. Definition The advances learners dictionary of current English lays down the meaning of research as “ a careful investigation or inquiry through search for new facts in any branch of knowledge. REDMAN and MORY define research as “a systematical effort to gain new knowledge”. Research design The research design is the determination and statement of general research approach of strategy adopted for the particular product. It is the heart of the planning which the design adheres to the research objected which will ensure that the needs will be served. Descriptive adoptive has been followed in the study as it is invested to produce accurate descriptive of various relevant to the decision faced without demonstrating that some relationship exist with in variable. It is used to measure the behavior variables of people of subject who are under the study.



Area of the study The area of the study is TVS two wheeler vehicles users in coimbatore city. Methods of data collection A questionnaire used as data collection pool the researcher interviews the respondents. Respondents in the questionnaire filled information. Primary data The primary data has been collected by conducting direct interview using structured questionnaire. Secondary data The secondary data are collected from books, journals, company records internet. Analysis Analysis is done on the basis of sample percentage and statistical analysis. Sampling technique There are two sampling techniques. They are probability sampling non probability sampling. In this study the research had adopted convenient sampling. Sampling size Sampling size taken from the study is 130 respondents. Statistical tools used 1. simple Percentage Analysis 2. Chi –Square test. 3.



1. Simple Percentage Analysis The percentage method is used for comparing certain feature. The collected data represented in the from of tables and graphs in order to give effective visualization of comparison made. Actual population Sample Percentage

=

X 100 Sample size

2. Chi – Square Analysis test It is useful to determine the sign can’t relationship between the two variables The formula is used for chi-square test. chi-square = (o-e)2 e where, o

Observed frequency

e

Expected frequency

Expected frequency is calculated as follows Row total X column total Expected value

= Grand total

Degree of freedom

=

(r-1) X(c-1)

Where, R

-

Number of rows

C

-

Number of columns.



LIMITATIONS OF THE STUDY 1. This study is limited to Coimbatore city and therefore the findings of the study cannot it be extended to other areas. 2. The samples have been collected from the limited number of respondents. 3. Time achieve is considered inadequate to conduct such survey. 4. The result of the study may not be generalized to all. 5. Some of the respondents were non co-operative.



TABLE NO.1 TABLE SHOWING AGE GROUP OF THE RESPONDENTS Age 20-30

No. of respondents 55

% 42

30-40

36

28

40-50

25

19

50-60 Total

14 130

11 100

Interpretation The above table show that 42%of the respondents are between the age group of 20-30, 28% of the respondents between the age 30-40, 19% of the respondents between the age 40-50, 11% of the respondents between the age 50-60.



CHART NO -1 REGARDING THE AGE GROUP OF THE RESPONDENTS

45 40 35

Percentage

30 25

20-30 30-40 40-50 50-60

20 15 10 5 0 Particulars



TABLE NO.2 TABLE SHOWING THE OCCUPATION OF THE RESPONDENTS occupation


58

Government employee

15

11

Business man

20

15

Students

10

8

others

10 130

8 100

Private employee

Total

%

Interpretation From the above table it can be analysis that above 58% of the respondents are occupied in private employee, 15% of the respondents are business man, 11% of the respondents are government employees, , 8% of the respondents students,8% of the respondents others.



CHART NO - 2. CHART REGARDING THE OCCUPATION OF THE RESPONDENTS

60

Percentage

50 40 Private employee Government employee

30

Business man Students Others

20 10 0

Particulars



TABLE NO.3 TABLE SHOWING THE NUMBER OF FAMILY MEMBERS Family members 1-2


% 8

2-4

65

50

4-6

50

38

6 and above Total

5 130

4 100

Interpretation The above table shows that 50% of the respondents have a 2-3 family members using the vehicle. 38% of the respondents have a 4-6 family members, 8% of the respondents have a 1-2 family members using the vehicle, 4% of the respondents have a 6 and above family members.



CHART NO- 3 CHART REGARDING THE NUMBER OF FAMILY MEMBERS

60

50

Percentage

40 1to2 2to4 4to6 6 and above

30

20

10

0 Particulars



TABLE NO.4 TABLE SHOWING THE MONTHLY INCOME OF THE RESPONDENTS.

Income 3000-5000


% 34

5001-7000

37

28

7001-9000

27

21

9000 above Total

22 130

17 100

Interpretation The above table shown that 34% of the respondents have a monthly income up to 3000-5000, 28% of the respondents have a monthly income 5001-7000, 21% of respondents have a monthly income 7001-9000. 17% of the respondents have a monthly income 9000 above.



CHART NO - 4 CHART REGARDING THE MONTHLY INCOME OF THE RESPONDENTS

Particulars

9000 above 7001-9000 5001-7000 3000-5000

0

10

20 Percentage

30

40



TABLE NO.5 TABLE SHOWING THE MOST PREFERRED MODEL IN TVS BY THE RESPONDENTS Particulars TVS MAX R100


% 39

TVS victor

34

26

TVS star city

28

22

TVS apache

17

13

Interpretation The above table shows that 39% of the respondents prefer TVS MAX R100, 26% of the respondents prefer TVS victor, 22% of the respondents prefer TVS star city , 13% of the respondents prefer TVS apache.



CHART NO – 5 CHART REGARDING THE MOST PREFERRED MODEL IN TVS BY THE RESPONDENTS

40 35

Percentage

30 25 20 15 10 5 0

Particulars

TVS MAX R100 TVS star city

TVS victor TVS apache



TABLE NO.6 TABLE SHOWING THE MODE OF PURCHASE BY THE RESPONDENTS Particulars

No. of respondents

%

Loan

91

70

Cash

39

30

130

100

Total Interpretation

The above table shows that 70% of the respondents have resorted to loan, 30% of the respondents have resorted to cash.



CHART NO - 6 CHART REGARDING MODE OF PURCHASE BY THE RESPONDENTS.



TABLE NO.7 TABLE SHOWING THE MILEAGE PERFORMANCE OF THE VEHICLE USED BY THE RESPONDENTS. Particulars 50-60


% 45

60-70

38

29

70-80

20

16

80 and above Total

13 130

10 100

Interpretation The above table shows that about 45% of the respondents are getting a mileage of above 50-60 kilometers, 29% of the respondents are a getting a mileage of 60-70, 16% of the respondents are getting a mileage of 70-80, 10% of the respondents are getting a mileage 80 and above.



CHART NO - 7 CHART REGARDING THE MILEAGE PERFORMANCE OF THE VEHICLE USED BY THE RESPONDENTS

45 40 35

Percentage

30 50-60 60-70 70-80 80 and above

25 20 15 10 5 0

Particulars



TABLE NO.8 TABLE SHOWING THE TYPE OF MEDIA PREFERRED BY THE RESPONDENTS.

Particular

%

Television

No of responden ts 58

Newspaper

38

29

Magazine

20

15

Banners

14 130

11 100

Total

45

Interpretation The above table shows that about 45% of the respondents have seen the TVS vehicles is advertisement on Television. 29% of the respondents have seen through newspaper. 15% of the respondents have seen through magazine. 11% of the respondents have seen through banners.



CHART NO – 8

CHART REGARDING THE TYPE OF MEDIA PREFERRED BY THE RESPONDENTS

45 40 35

Percentage

30 Television Newspaper Magazine Banners

25 20 15 10 5 0

Particulars



TABLE NO.9 TABLE SHOWING THE MAINTENANCE COST BY THE RESPONDENTS PER MONTH. Particulars 1000


% 60

2000

32

25

3000

12

9

4000 and above Total

8 130

6 100

Interpretation The above table indicated that about 60% of the respondents are incurring maintenance cost of Rs. 1000, 25% of the respondents are incurring maintenance cost of Rs.2000, 9% of the respondents are incurring maintenance cost of Rs. 3000, 6% of the respondents are incurring maintenance cost 4000 and above.



CHART NO - 9 CHART REGARDING THE MAINTENANCE COST BY THE RESPONDENTS PER MONTH

70

Percentage

60 50

1000

40

2000 3000

30

4000 and above

20 10 0 Particulars



TABLE NO.10 TABLE SHOWING THE PURPOSE OF THE VEHICLE USED BY THE RESPONDENTS. Particulars Official


42

Personal

75

58

130

100

Total

%

Interpretation The above table shows that 58% of the respondents are using the vehicle for personnel use. 42% of the respondents are using the vehicle for official use.



CHART NO - 10 CHART REGARDING THE PURPOSE OF THE VEHICLE USED BY THE RESPONDENTS

60 50

Percentage

40 Official Personal

30 20 10 0 Particulars



TABLE NO.11 TABLE SHOWING THE USAGE OF THE VEHICLE BY THE RESPONDENTS. Particulars 0-1 years


% 13

1-2 years

26

20

2-3 years

36

28

3 years & above Total

51 130

39 100

Interpretation The above table shows that 39% of the respondents are using the vehicle for 3 years and above, 28% of the respondents are using 2-3 years, 20% of the respondents are using 1-2 years, 13% of the respondents are using below 1 year.



CHART NO - 11 CHART REGARDING THE USAGE OF THE VEHICLE BY THE RESPONDENTS IN YEARS .

40 35

Percentage

30 25 0-1 years 1-2 years 2-3 years 3 years & above

20 15 10 5 0

Particulars



TABLE NO.12 TABLE SHOWING GEAR OPINION OF THE RESPONDENTS. Particulars


20

Good

69

53

Modification

25

19

Poor

10 130

8 100

Excellent

Total

%

Interpretation The above table shows that 53% of the respondents opinion about the gear system is good. 20% of the respondents opinion was excellent, 19% of the respondents opinion was modification, 8% of the respondents opinion was poor.



CHART NO -12 CHART REGARDING GEAR OPINION OF THE RESPONDENTS

8

20

19

53

Excellent

Good

Modification

Poor



TABLE NO.13 TABLE SHOWING REASON FOR PURCHASE OF THE MODEL Particulars


46

Style

28

22

Mileage

37

28

Advertisement Total

5 130

4 100

Comfort

%

Interpretation The above table shows that 46% of the respondents feel that comport is the reason for purchase model, 28% of the respondents feel that mileage, 22% of the respondents feel that style, 4% of the respondents feel that advertisement.



CHART NO -13 CHART REGARDING THE REASON FOR PURCHASE OF THE MODEL

50 45 40

Percentage

35 30 25 20 15 10 5 0

Particulars

Comfort

Style

Mileage

Advertisement



TABLE NO.14 TABLE SHOWING THE COST OF VEHICLE Particulars


28

Moderate

66

51

Low

27 130

21 100

High

Total

%

Interpretation The above table indicates that 51% of the respondents feel that moderate the cost of vehicle. 28% of the respondents feel that high, 21% of the respondents feel that low.



CHART NO -14 CHART REGARDING COST OF THE VEHICLE

60 50

Percentage

40 30 20 10 0 Particulars High

Moderate

Low



TABLE NO.15 TABLE SHOWING THE WARRANTY PERIOD Particulars Yes


86

No

18

14

130

100

Total

%

Interpretation The above table we can inter that about 86% of the respondents are feeling that the warranty period is helpful, 14% of the respondents are feeling that did not get the warranty period.



CHART NO - 15 CHART REGARDING THE WARRANTY PERIOD

14

86 Particulars

Yes

No



TABLE NO.16 TABLE SHOWING THE USING THE VEHICLE FOR HOW MANY HOUR A DAY Particulars

%

0-1 hour


1-2 hour

28

22

2-3 hour

55

42

more than 3 hours Total

35 130

27 100

9

Interpretation The above table shows that 42% of the respondents are using the vehicle for a day 2-3 hours, 27% of the respondents are using the vehicle for a day more than 3 hours, 22% of the respondents are using the vehicle for a day 1-2 hours, 9% of the respondents are using the vehicle below 1 hours per day.



CHART NO - 16 CHART REGARDING USING THE VEHICLE FOR HOW MANY HOUR A DAY

45 40 35

Percentage

30 0-1 hour 1-2 hour 2-3 hour more than 3 hours

25 20 15 10 5 0

Particulars



TABLE NO.17 TABLE SHOWING SPARE PARTS AVAILABILITY WITH THE LOCAL DEALERS Particulars satisfied dissatisfied Total


% 81

25

19

130

100

Interpretation The above the table shows that 81% of the respondents are satisfied with the spare parts availability with the local dealers 25% of the respondent are dissatisfied.



CHART NO -17 CHART REGARDING THE SPARE PARTS AVAILABILITY WITH THE LOCAL DEALERS

90 80 70

Percentage

60 50 satisfied dissatisfied

40 30 20 10 0 Particulars



TABLE NO.18 TABLE SHOWING THE LEVEL OF SATISFACTION OF THE RESPONDENT WITH AFTER SALES AND SERVICE. Particulars Highly satisfied


% 56

satisfied

39

30

Dis-satisfied

11

9

Highly dis-satisfied Total

7 130

5 100

Interpretation The above table shows that 56% of the respondents are highly satisfied with the after sales and service, 30% of the respondents are satisfied, 9% of the respondents are dis satisfied, 5% of the respondents highly dis satisfied.



CHART NO -18 CHART REGARDING THE LEVEL OF SATISFACTION OF THE RESPONDENT WITH AFTER SALES AND SERVICE.

60 50 40 30 20 10 0

Highly satisfied Satisfied Dissatisfied Highly dissatisfied



TABLE NO.19 TABLE SHOWING PROBLEM FACED BY THE RESPONDENTS. Particulars


15

Pick up

75

58

Mileage problem

35

27

Battery problem Total

0 130

0 100

Starting trouble

%

Interpretation The above table shows that 58% respondents faced pick up problem, 27% of the respondents faced mileage problem, 15% of the respondents faced starting trouble problem.



CHART NO - 19 CHART REGARDING THE PROBLEM FACED BY THE RESPONDENTS

70 60 50 40

Starting trouble Pick up Mileage problem Battery problem

30 20 10 0 Partcular



TABLE NO.20 TABLE SHOWING THE RESPONDENTS OPINION ABOUT LONG RIDING OF THE VEHICLE Particulars Wonderful


% 11

Excellent

28

22

Good

66

51

Poor

21 130

16 100


The above table shows that 51% of the respondents are long riding is good, 22% of the respondents are long riding is excellent, 16% of the respondents are long riding is poor, 11% of the respondents are long riding is wonderful.



CHART NO - 20 CHART REGARDING THE RESPONDENTS OPINION ABOUT THE LONG RIDING OF THIS VEHICLE



60

Percentage

50 40 W onderful Excellent Good Poor

30 20 10 0

Particulars

TABLE NO. 21



TABLE SHOWING THE RESPONDENTS PLAN FOR CHANGING THEIR VEHICLES Particulars

No. of respondents

%

Yes

40

31

No

90

69

130

100

Total

Interpretation The above table shows that 69% of the respondents have no idea to change the vehicle. 31% of the respondents says to change the vehicle.

CHART NO - 21



CHART REGARDING THE RESPONDENTS PLAN FOR CHANGING THEIR VEHICLES

Yes No



TABLE NO. 22 TABLE SHOWING THE RESPONDENTS ALTERNATIVE PREFERENCE Particulars Honda


% 4

Hero Honda

65

50

Bajaj

40

30

yamaha

20 130

16 100


The above table shows that 50% of the respondents alternative preference of the vehicle is Hero honda, 30% of the respondents alternative preference of the vehicle is Bajaj, 16% of the Respondents alternative preference of the vehicle is Yamaha, 4% of the respondents alternative preference of the vehicle is Honda.



CHART NO-22 CHART REGARDING THE RESPONDENTS ALTERNATIVE PREFERENCE

50 45 40

Percentage

35 30

Honda Hero Honda Bajaj yamaha

25 20 15 10 5 0 Particulars



TABLE NO. 23 TABLE SHOWING OVERALL PERFORMANCE OF THE VEHICLE USED BY THE RESPONDENTS Particulars


46

Satisfied

31

24

Moderate

26

20

Dissatisfied Total

13 130

10 100

Highly satisfied

%

Interpretation The above table shows that 46% of the respondents feet that they are highly satisfied with the overall performance.24% of the respondents feet that satisfied, 20% of the respondents feet that moderate, 10% of the respondents feel that they dis-satisfied.



CHART NO -23 CHART REGARDING THE OVERALL PERFORMANCE OF THE VEHICLE USED BY THE RESPONDENTS

50 45 40 35 30

Highly satisfied Satisfied Moderate Dissatisfied

25 20 15 10 5 0

Particulars



CHI - SQUIRE ANALYSIS TEST - 1 RELATIONSHIP BETWEEN AGE AND TYPES OF MODEL Age group

Types of model TVS TVS Star city Apache

TVS Victor

20-30 30-40 40-50 50-60

TVS MAX R 100 24 12 8 7

Total

16 10 6 2

7 12 6 3

8 5 2 2

55 36 25 14

Total

51

34

28

17

130

Null hypothesis (Ho) There is no significant relationship between age and types of model. Alternative hypothesis There is significant difference between age and types of model chi-square test (x2)=E(O-E)2/E when O = observed frequency E = Expected frequency Expected frequency is calculated as follows: Row Total x Column Total E= ______________________ Grand total Degree of freedom : (r-1) x (c-1) where :



R – Number of Rows C – Number of Columns We can calculate value of chi-square test Group 20-30 age group Max R 100 Victor Star city Apache 30-40 age group Max R 100 Victor Star city Apache 40-50 age group Max R 100 Victor Star city Apache 50-60 age group Max R 100 Victor Star city Apache

O

E

(O-E)

(O-E)2

(O-E)2 E

24 16 7 8

22 14 12 7

2 2 -5 1

4 4 25 1

0.1818 0.2857 2.0833 0.1428

12 10 12 2

14 9 8 5

-2 1 4 -3

4 1 16 9

0.2857 0.4111 2 1.8

8 6 6 5

10 6 5 3

-2 0 1 2

4 0 1 4

0.4 0 0.2 1.3333

7 2 3 2

5 4 3 2

2 -2 0 0

4 4 0 0

0.8 1 0 0 10.6237



The calculate the Vale of (X2) = E (O-E) / E Therefore the degree of freedom

= (r-1) (c-1) = (4-1) (4- 1) = (3) (3) =9

The table value of X2 is 9 degree of freedom at 5% level of significance is the table value showing chi-square analysis Calculated Value x2 Degree of freedom Level of significant Table Value Result

10.6237 9 5% 16.919 Accept

Conclusion: Since the calculated value is less than the table value and hypothesis is proved so there is no significant relationship between age and types of model. All the age group of people are satisfied regarding prefer the all the model of vehicles.



TEST - 2 RELATIONSHIP BETWEEN LEVEL OF INCOME AND MODE OF PURCHASE. Income level (per month) 3000-5000 5001-7000 7001-9000 9001 and above Total

Loan

Mode of purchase Cash Total

35 24 17 15

9 13 10 7

44 37 27 22

91

39

130

Null hypothesis (Ho) There is no significant relationship between level of income and mode of purchase. Alternative hypothesis There is significant difference between level of income and mode of purchase.



We can calculate value of chi-square test Group

O

E

(O-E)

(O-E)2

(O-E)2 E

3000 - 5000 Loan Cash

35 9

31 13

4 -4

16 16

0.5161 1.2300

5001 - 7000 Loan Cash

24 13

26 11

-2 2

4 4

0.1538 0.3636

7001 - 9000 Loan Cash

17 10

19 8

-2 2

4 4

0.2105 0.5000

9000 and above Loan Cash

15 7

15 7

0 0

0 0

0 0 2.974



The calculate the Value of (X2) = E (O-E) / E Therefore the degree of freedom

= (r-1) (c-1) = (2-1) (4- 1) = (1) (3) =3

The table value of X2 is 9 degree of freedom at 5% level of significance is the table value showing chi-square analysis Calculated Value X2 Degree of freedom Level of significant Table Value Result

2.974 3 5% 7.81

Accept

CONCLUSION Since the calculated value is less than the table value and our hypothesis is proved. So there is no significant relationship between income level and mode of purchase. All the income level people are satisfied regarding mode of purchase.



FINDINGS

 42% of the respondents are between the age group of 30-40.  58% of the respondents are occupied in private employee.  50% of the respondents have a family members 2-4.  34% of the respondents have a monthly income up to 3000-5000.  39% of the respondents prefer TVS Max R 100.  56% of the respondents have resorted to loan  45% of the respondents are getting a mileage 50-60.  45% of the respondents have seen the TVS Vehicles advertisement on Television.  60% of the respondents are incurring maintenance cost of Rs. 1000.  75% of the respondents are using the vehicle for personnel use.  39% of the respondents are using the vehicle for 3 years and above.  53% of the respondents feel good for the gear system.  66% of the respondents feel that the cost of changed for the vehicle is moderate.  86% of the respondents are feeling that the warranty period is helpful.  46% of the respondents feel that comfort is the reason for purchasing the model.  42% of the respondents are using the vehicle for a day 2-3 years.  81% of the respondents are satisfied with the spare parts availability.



 56% of the respondents people are highly satisfied with after sales service offered by the company.  58% of the respondents are facing problem while pick-up.  51% of the respondents are long riding is good.  69% of the respondents have no idea to changing the vehicle.  50% of the respondents alternative preference of vehicle alternative preference of vehicle is hero Honda.  46% of the respondents feel that they are highly satisfied by the overall performance of the vehicle.



SUGGESTIONS

1. The company should maintain the awareness among TVS vehicle users. 2. The company should have maintain the long riding and maintenance cost. It reduce the cost and increase the mileage and pick-up. 3. The company should provide alternative media message. 4. Spare part should be made available of reasonable price. 5. Provide more stylish and comfortable the TVS vehicle. 6. Produce the vehicle at international standard and average technology.



CONCLUSION This study was conducts in Coimbatore city with a broad objective of consumer preference of two wheelers in TVS vehicle for this purpose. 130 customers were selected and obtained the various responses based on the questionnaire method. The data was collected and consolidated using simple percentage method, and chi-square analysis, Graphic and charts, tables were used for representation to achieve the objective of the study. By and large it was found that most of the consumers are choose on TVS vehicles because of its low maintenance cost, good model and good long riding etc. It’s maintained in awareness of the vehicles and improving the satisfaction level and advertisement.



BIBLIOGRAPHY BOOKS 1. BALU.V,Dr(2001)

:

“MARKETING RESEARCH OF CONSUMER BEHAVIOUR”2nd EDITION, SRI VENKADESWARAN BUBLICATIONS.

2.KOTHARI. C.R (2003)

:

“RESEARCH METHODOLOGY” 2nd EDITION, WISHAWAV PRAKASHAN.

3.PHILIP KOTLER(2003)

:

“MARKETING MANAGEMENT” MILLENNIUM EDITION PRENTICE TALL OF INDIA PRIVATE LIMITED, 2001 10th EDITION.

4.PILLAI .R.S.N AND BHAGAVATHY

:

“MODERN MARKETING” 2nd EDITION SULTHAN CHAND AND SONS.

WEB SITE: www.tvsmotors.com



A STUDY ON CUSTOMER PREFERENCE OF TWO WHEELERS IN TVS VEHICLE WITH SPECIAL REFERENCE TO PERIYAKULAM (TK) QUESTIONARIE 1. Name

:

2. Address

:

3. Age a). 20-30

b) 30 – 40

c) 40-50

d) 50-60.

4. Occupation a. Private employee b. Government employee c. Business man d. Students e. Others. 5. Number of family members: a) 1-2

b) 2-4

c) 4-6

d) 6 and above

6. Family income (Per month) a) 3000 – 5000

b) 5001 – 7000

c) 7001 – 9000

and above 7.

Which you preferred in TVS bike model

a) TVS MAX R100

b) TVS Victor

d) TVS Apache. 8. State the mode of purchase:

c) TVS Star city

d) 9000


a) Loan

b) Cash


c) Credit

d) Hypothecation

9. What is the mileage? a) 50- 60

b) 60-70

c) 70-80

d) 80 and above

10. What is the media in which you have seen the advertisement of TVS (any mode) a) Television

b) Newspaper

c) Magazine

d) Banners

11. What is the maintenance cost (Per month) a) 1000

b) 2000

c) 3000

d) 4000 and above.

12. For what purpose the vehicle is used? a) Official

b) Personal

13 How long you owned the vehicle a) 0- 1 year b) 1-2 year c)2-3 year

d) 3 year and above

14. What is your opinion about the gear system? a) Excellent b) Good

c) Modification

d) Poor

15. State the reason for purchasing the mode? a) Comfort b) Style

c) Mileage d) Advertisement

16. What do you feel about the cost of the vehicle? a) High

b) Moderate

c) Low.

17. Did you get any warranty period? a) Yes

b) No

18. If you use Bike, how many hours a day?



a) 0-1 hours b) 1-2 hours c) 2-3 hours d) More than 3 hours.

19. Are you satisfied with the spare parts available with local dealer? a) Satisfied b) Dissatisfied 20. Are you satisfied with after sales and service? a) Highly satisfied b) Satisfied c) Highly dissatisfied

d) Dis-satisfied.

21. What problem you come across while using the vehicle? a) Starting trouble b) Pick up

c) Mileage problem

d) Battery problem.

22. What is your opinion about the long riding of this vehicle? a) Wonderful

b) Excellent

c) Good

d) Poor

23. Do you have any idea to change the vehicle? a) Yes

b) No.

24. If yes, mention the brand a) Honda

b) Hero Honda

c) Bajaj

d) Yamaha

25. How do you feel about the overall performance of this vehicle? a) Highly satisfied b) Satisfied c) Moderate d) Dis-satisfied.

Consumer Preference of Tvs Motorcycle

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