it is like a comparative analysis of all new paper with reference to "The Hindu" newspaper..Full description
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mba marketing winter project by stavan ajmera
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cafeFull description
questionnaire on consumer perception on online shopping
this project will help you to give a outline or idea for the research in consumer preference projects.
this project will help you to give a outline or idea for the research in consumer preference projects.
Consumer buying behavior questionnaire to understand the dynamics of why people buy skincare products and why they choose/ dont choose himalaya products
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markettingFull description
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Consumer preferences are defined as the subjective individual tastes, as measured by utility, of various bundles of goods. They permit the consumer to rank levels of utility they give to the consumer. The study is to assess customer preference toward
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QUESTIONNAIRE Section A:- Personal Information 1. Name
_______________
2. Gender :- male
female
3. Age Group 10-20
20-30
30-50
50 & above
4. Occupation Self employed Professional Salaried Housewife Student Other
5. Education Level University degree & above High school Elementary level
6. Income Level <10000 <30000 <50000 Greater than50000
Section B:- About Television Brands 1. What kind of a television would you prefer to buy? (Select one) a. CRT (Cathode Ray Tube or Conventional Televisions) b. LCD (Liquid Crystal Display) c. OLED (Organic Light Emitting Diode) d. Plasma Display e. Smart T.V
2. What is the most preferred brand of television according to you? (Select one) a. Lg b. Samsung c. Onida d. Videocon e. Sony f. Others specify
3. How long are you using this brand?(select one) a. less than 1year b. 1-2year c. 2-4year d. above 4 years
4. What is the price range in which you would prefer to buy a television? (Select one) a. Rs 5000/- to Rs 10000/b. Rs 10000/- to Rs 15000/c. Rs 15000/- to Rs 20000/d. Rs 20000/- to Rs 25000/e. Rs 25000/- and above
5. What are the features that you would look for when buying a television? (Multiple Choice) a. Size of the Screen b. Picture Quality c. Sound Quality d. Looks and Appearance e. HD Ready f. Built in set top Box
6. What is the size of screen that you would prefer to buy? (Select one) a. Less than 20" b. 20" to 30" c. 30" to 40" d. 40" to 50" e. 50" and above
7. How would you rank the features of the television that you wish to buy? (rank 1-5 and 1 being lowest and 5 being highest) a. Sound
(1 2 3 4 5)
b. picture
(1 2 3 4 5)
c. Physical Appearance
(1 2 3 4 5)
d. Price
(1 2 3 4 5)
e. After sales service
(1 2 3 4 5)
8. What is the basic purpose of the television that you buy? ( select one) a. family entertainment b. Playing console games like sony ps3, xbox 360, Nintendo wii c. Security Systems d. Presentation Display e. Personal Entertainment
9. What are the ways by which you learn about the television you wish to buy? (multiple choice) a. Newspaper Advertisement b. Television Commercials c. Television Dealers d. Event Sponsorers e. Internet
10. How many hours do spend watching T.V? a.Upto 1 hr b.1 to 3 hrs c.3 to 5 hrs d.more than that
11. What are the additional features that you would like to have in a television? (multiple choice) a. Program Recording Capability b. Video conferencing c. Blue Ray Disc Drive d. Internet Browsing e. Built in Computer
12. On which occassion you would like to bought new television?(select one) a. New Year B. Festival C. Marriage D. Other
specify 13. Who influcend your decision the most to buy a particular brand of television ? a. spouse b. children c. friends d. other specify
14. How many hours do spend watching T.V? a.Upto 1 hr b.1 to 3 hrs c.3 to 5 hrs d.more than that
15. What is the impact of television in your life?(single choice) a. It affects my social life. b. It increases my knowledge. c. It expands my scope of thinking. d. other.
specify 16. How important role does your existing television brand play when buying a new television? (rank 1-5 and 1 being lowest and 5 being highest) 1
