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PROJECT SYNOPSIS Introduction
OBJECTIVES OF THE STUDY
The objectives of the study are as follows:
To study the market size, market share, trends, competition, growth patterns and opportunities of Hyundai i20.
To study the marketing strategies of Hyundai for Hyundai i20.
To analyse the buying behaviour of the potential customers of Hyundai i20.
Scope
The project will be carried out in Delhi. Methodology
This project is mainly done as descriptive research to conduct an indepth study about the product and its i ts marketing potential. Primary research will be used to gather information about the competitors, marketing strategies, distribution channel and buying behaviour of the potential customers using survey and personal interviews. Secondary research will be used to study the background of the company, market size, market share, trends, competition, growth patterns and opportunities of Hyundai i20. Sampling Method Judgmental and convenient Sampling will be used to make sure that the stakeholders of different sub groups e.g. Age, Occupation, Education are covered.
SAMPLE UNIT
3-4 Personal Interviews of dealers and distributors will be conducted to get insights about the sales, demand, marketing strategies and competition for Hyundai i20. 15-20 self-administered questionnaires will be used to analyse the buying behaviour of the potential customers for Hyundai i20.
