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Alexandra Knights Entertainment and Marketing Industries Al Lieberman Monday (3:30 -4:45) The Walt Disney Company Case
Why has Walt Disney been so successful for so long? Disney’s long term success lies mainly in the quality and type of produ ct it creates a the firm’s successful and tactful management of its creative content and resource s. At its co Disney, unlike many other content providers has the ability to reuse and remake previous content. A demonstration of this ability is the current re-release of a 3D version of The of The Lion that is current in theater. This ability to reuse content is ach ieved because Disney can marke children’s movies to each new generation gene ration of children and to their parents, with whom many their productions once resonated with. Disney has exploited this aspect of their business by returning movies to the “Disney Vault” and only having a set number of movies available fo purchase at any given time. Furthermore, Disney is a multifaceted b usiness that has develop content to appeal to a wide range of ages. Such that once one moves beyond The Lion King can engage in content created for an older and more contemporary audience, like Touchston films. And when these consumers finally become parents they a re once again touched by th Disney magic through their children. Disney’s other businesses such as ABC, an d ESPN, al them to hone in on specific consumer groups and their parks provide and experience that the whole family can enjoy. Overall Disney’s success is a result of their ability to engage new audiences and cycle their audience through various aspects of their content.
What did Michael Eisner do to Rejuvenate Disney? (Specifically how did he increase n income in the first four years?) When Eisner joined Disney in 1984 he committed himself to maximizing shareholde wealth through annual revenue growth of 20%. At the core of his plan to rejuvenate the firm TV and achieve these revenue margins, Eisner and an d his team focused revitalizing Disney’s Read Free Foron 30this Days Signon up to vote title Movie Business. In 1986 they started by bring back network program with the launchof The of The Useful Not useful Cancel anytime. Disney Sunday Movie on ABC. The show served as a demonstration of Disney’s commitme Special offer for students: Only $4.99/month. quality programming, and innovation. Essentially it put Disney back on the map and in front viewers. This was followed by the release of several hit sitcoms and non-network shows. In
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have been successful from the get go or remained successful in the long run. Therefore, I b that it is not quite accurate to say that Disney has diversified too much in recent years, but has been too slow to abandon previously successful opportunities. Specifically, distribution methods and some merchandising / consumer products, that have since lost popularity given technologies and consumer tastes. .
Where did the Management of Creativity change under Eisner? Prior to Eisner’s arrival at Disney in 1984, the term management of creativity had ye be coined as a term that described Walt and Roy Disney’s management of creativity within company. Up until his death, Walt Disney can be credited as the driving source for creativit Disney. Although he may not have derived every new idea, he was often the main force refi and perfecting it. Under Walt, the nonhierarchical and flat nature of the company allowed th free flow of new ideas and projects. While his emphasis on teamwork, communication and cooperation is what polished and pushed good ideas into creation and allowed for the reformation of ideas that needed more development in order to meet Walt’s standards. Upon arrival in 1984 it was clear that Eisner viewed “managing creativity” as Disney’s most uniqu and defining corporate skill. He committed himself to preserving the culture of free flowing ideas that Walt had created and fill Walt’s void as a driving source for creativity and quality this end he immersed himself in the many phases of the creative and production process, an often created tension between the creative and financial sectors so that through this con stant You're a Preview and pull they would force each to the limitsReading of creativity and efficiency. Despite each sector high expectation for growth and cost containment, it was clear that spending was Unlock full access with a freealways trial. available if necessary to achieve and improve upon new and creative ideas.
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How would you asses the job Bob Iger is doing? Robert A. Iger became President and CEO of The Walt Disney Company in October 2005. His strategic vision for The Walt Disney Company has been to focus on creative co possible, innovation, utilizing the latest technology and expanding into new global markets. the acquisition of Pixar (2006) and Marvel (2009), two ofRead the up entertainment industry's greate Free Foron 30this Days Sign to vote title storytellers, Iger has built on Disney's rich history of unforgettable storytelling. Useful Not usefulIn the most Cancel anytime. fiscal Disney recorded 5% growth in revenues and a 24% increase in shareholde Special offer forrecent students: Onlyyear, $4.99/month. return. Mr. Iger has also expanded and coordinated Disney's presence outside of the United
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