House of Quality (Pizza)

QFD

++ Column No Direction of improvement ( Maximise Minimise Target )

Row Relative

1 2 3 4

6.67% 13.33% 33.33% 26.67%

5

20.00%

Wt/Imp

Customer Attributes(WHATs) Vs Functional attributes (HOWs)

Good texture Generous portions Low cost Tastes Good 15.00 Appetizing appearance Technical Difficulty Imputed Importance Importance (%) (all total total 100

1

Color

2

W eight

3

Size

5 .0 0 1 0 .0 0 2 5 .0 0 2 0 .0 0

Target Values

++ 5 21.2 (Hexadec imal

2 6.2

3 16.2

2oz.

5"

- PIZZA

++ 4

5

6

+ 7 Competitive Analysis 0= Worst; 3= Best

Thickn ess

Our Cost Tensile Densit per yield Compa Comp A y pizza strength ny ++

+ ++ + 3 10.3

5 8.4

6 27.4

0.3"

50Rs 5psi

7 10.3 0.1 Mpa

1 3 2 3 1

1 2 3 1 0

Comp B

Comp C

2

3 2 1 2 1

1

2 3 2