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Customer satisfaction on Patanjali Beauty Products
QUESTIONNAIRE DEMAND MANAGEMENT IN SERVICE INDUSTRY USING PROMOTIONAL ACTIVITES ITC MAURYA, NEW DELHI 1. Please provide the following foll owing information?
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Name
Age
Gender
Occupation
College
Company
2. Which promotional tools are more effective for ITC MAURYA?
Advertising Public selling Direct Marketing Sales promotion Event and experience Public Relation 3. Which kind of source of information information is most beneficial for promotional offer? Newspaper Radio Ad TV Ads Pamphlets Internet Friends Circle Moving display 4. Do you think discount offer made by the company is beneficial for you? Yes No 5. Do you think promotion through social networking websites will be helpful for ITC MAURYA? Yes No 6. If ITC MAURYA is to be endorsed by celebrity will it affect your purchasing decision? Yes No 7. Which of the following tools are more effective to promote ITC MAURYA according to you? Advertising
Public relation Sales promotion Direct marketing Blogs All 8. Do you think ITC being a franchise in IPL will be beneficial for promotion of ITC MAURYA? Yes No 9. How did you come to know about ITC MAURYA? Advertising Internet Print media Blogs 10. Will you get services if company provides financial facility/ instalment facility? Yes No 11. Frequency of visit to ITC MAURYA? Daily Weekly Fortnightly Monthly 12. Influence of promotional offers for making quick booking? Always Sometimes Never
Thank you for taking out time to complete this Questionnaire. All responses will be treated confidentially and no sources will be disclosed in any outputs from this research.
