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Questionnaire
Shampoo Usage In Rural Markets
Disclaimer This is to acknowledge that the following survey is purely for educational purposes. The identity of the respondent will be kept confidential.
Name of Respondent:
Age:
Occupation
Approximate income level
Sex:
Please answer the below-mentioned questions as applicable
1.
2.
3.
4.
5.
What What produ product ct do do you you use use for for your your hair? hair? 1.1.
Shampoo
1.2.
Soap
1.3.
Shikakai
1.4.
Shampoo and Shikakai
If you you use a shampoo shampoo,, how how often often do you you use it? (select (select the the nearest nearest range) range) 2.1.
Daily
2.2.
Twice a week
2.3.
Weekly
2.4.
Monthly
If you you use use shika shikakai kai,, what what brand brand do do you you use? use? 3.1.
M e er a
3.2.
Karthika
3.3.
Homemade
3.4.
Other
What What bra brand nd of of sham shampo poos os do do you you use? use? 4.1.
Chic
4.2.
Clinic plus
4.3.
Head and shoulders
4.4. .4.
Anyt Anythi hing ng that that is inex inexp pensi ensivve
In what what Quan Quantit tityy do do you you buy buy shampo shampoo? o? 5.1.
Sachets
5.2.
Bottles/Bi /Bigger pa packs
5.3.
Family packs
Shampoo usage in rural markets
1
Questionnaire
Shampoo Usage in Rural Markets
5.4. 6.
7.
8.
9.
Mini bo bottles
Is sham shampo poo o a nec neces essi sity ty for for you? you? 6.1.
Yes
6.2.
No
How many many member memberss of you you fami family ly use use shamp shampoos oos?? 7.1.
All
7.2.
Siblings only
7.3.
Only you
What What fe featu atures res do you you look look for in a shampo shampoo? o? 8.1.
Smoothening of of ha hair
8.2.
Anti Dandruff
8.3.
Conditioning
8.4.
To prevent hair fall
If your your income income rose, rose, will you you increase increase the the consumpt consumption ion of shampoo? shampoo? 9.1.
Strongly agree
9.2.
Agree
9.3.
Can’t Say
9.4.
Disagree
9.5.
Strongly Disagree
10. How easily easily is is shampoo shampoo availabl availablee to you? you? 10.1 0.1.
Very ery conv conven enie ient nt
10.2.
Inconvenient
11. Do you find find any addition additional al utility utility by using using shampoos? shampoos? 11.1 11.1..
I use use it bec becau ause se it it is used used in urb urban an are areas as
11.2 11.2..
It real really ly hel helps ps me me mai maint ntai ain n my my hair hair
11.3 11.3..
I use use it bec becau ause se som someo eone ne at at home home use usess it
11.4. 11.4.
I do not not find find any any diff differe erence nce bet betwee ween n a shamp shampoo oo and and a soap soap
12. What do do you look look for while while buying buying a shampo shampoo? o? 12.1.