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consumer buying behavior of Samsung Ac's...
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Vijay Kishan
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QUESTIONNAIRE ON CONSUMER BUYING BEHAVIOUR OF SAMSUNG AIR CONDITIONERS AT BIG BAZAAR
1. Which of the age group do you belong to? o
Less than 20 years
o
20-25 years
o
25-35 years
o
Above 35 years
2. Your monthly income would be within the range of o
Less than 20000
o
20,000-30,000
o
30,000-50,000
o
Above 50,000
3. Do you use Air conditioners? o
Yes
o
No
4. From which medium you gather information about Air conditioners? o
Newspaper
o
TV advertisements
o
Internet
o
Friends
o
Retail outlets
5. Your purpose in mind while buying a Air conditioner o
Necessity
o
For enhancing one’s status
o
As a luxury
6. How do you make your purchase dec ision, Is it o
Aided ( with help)
o
Unaided (without help)
7. Which Purchase pattern is followed followed at your place? o
Individual
o
Family
8. Your Purchase decision is influenced by o
Recommendation by friends and acquaintances
o
Advertisements
o
Displays in stores
o
Talk with salesman
o
Product availability
9. On what basis do you purchase Air Conditioners? o
Cooling ability
o
Star rating
o
After sales service
o
Promotional activity
o
Price
o
Brand name
10. When you think of an Air conditioner, which brand strikes your mind first o
Blue star
o
LG
o
Samsung
o
Hitachi
o
Voltas
o
O General
11. Do you know about Samsung air conditioners? o
Yes
o
No
12. When you think of Samsung Air c onditioner what strikes your mind first o
Powerful cooling
o
Energy efficiency
o
Good after sales service
o
Value for money
13. Are you influenced by offers? o
Always
o
Often
o
Occasionally
o
Rarely
o
Never
14. Does change in price affect your buying decision? o
Yes
o
No
15. Offers that you would like avail during purchase? o
Exchange
o
Discount
o
Free gifts
o
None
16. Mode of purchase: o
Cash payment
o
Consumer loans
o
Credit / Debit cards
17. Preferred Place of purchase o
Modern retail stores
o
Brand shops
o
Multi-brand shops
18. Rank the following as per your preference, which affects your Buying decision, on a scale from 1 to 7 (1-highest, 7-lowest)
PARAMETER Price Quality Brand Advertisement Availability Discount Durability
RANKING
19. Please rate the following brands of AC on a scale from 1 to 7 (1-highest, 7-lowest)
Parameter
SAMSUNG
LG
BLUE STAR
VOLTAS
HITACHI
PANASONIC
DAIKIN
QUALITY FEATURES PRICE ENERGY EFFICIENCY BRAND NAME AFTER SALES SERVICE DESIGN
20. What impression do you have of Samsung Electronics as a brand for Air Conditioners? Reasons for the same o
Positive (Good)
o
Negative (Poor)
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