Questionnaire

QUESTIONNAIRE

Respected Sir / Madam, I am SHIHAB C P, MBA student of LEAD COLLEGE OF MANAGEMENT,

PALAKKAD. As a part of the curriculum, I am conducting a study on “EFFECTIVENESS OF PROMOTIONAL ACTIVITIES AT CAFÉ COFFEE DAY”.

I will be grateful if you answer the following questions:

_____________________________________ ____________________  _________  1. Name: __________________________

2. Age-:

15-20

21-25

25-30

31-40

40-50

60& Above

3. Gender:

Male

Female

4. Marital Status:

Married

5. Occupation:

Salaried

Self employed

Housewife

Student

Single

Retired

Others

6. Do you think Ads, Tankards, Wall visuals, Posters etc; increase brand awareness of  other product?

Yes

No

7. Do these ads have an impact on you buying the product?

Out standing Good Satisfactory Un-satisfactory

8. Name the branded company, which you would want café coffee day to get associated with?

Levis Liril TVS scooty Sugar free Himalaya Honey Channel V Movies

9. What makes you to go to coffee day? (Choose any 2)

Service provided Quality Ambience Price 10. What do you feel about the association of other brands ad with coffee day?

Good

Fair

Average

Below Average

11. Do you think brand associations are good?

Yes

No

12. Do you want information about other brands at café coffee day?

Yes

No

13. Has CCD’s advertisement bought any change in your perception on CCD’s Products?

Yes

No

14. What part of CCD’s advertisement strategies impressed you

Picturisation Execution Information 15. Are you familiar with CCD’s Products other than Coffee?

Yes

No

16. How do you rate promotional activities of CCD?

5

4

3

2

1

17. Which of the following factor made you to consume CCD’s products?

Advertisement

Reference by friends

Own decision

Price and brand

18. Have you attended any promotional campaign organized by CCD?

Yes

No

19. Does CCD’s advertisements convey you enough required information?

Yes

No

20. If you have any suggestion to the coffee day Please specify,

Thank you