This project study shows the different marketing strategies adopted by Vodafone and Airtel to gain marketing advantage and marketing share
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Marketing Strategies of Airtel Broadband and Fixed Line
Introduction: The project discusses “Marketing Strategies of Airtel Broadband and Fixed Line”. Airtel comes to you from Bharti Airtel Limited, India’s largest integrated and the first private telecom services provider with a footprint in all the 23 telecom circles. Bharti Airtel since its inception has been at the forefront of technology and has steered the course of the telecom sector in the country with its world class products and services. Th e businesses at Bharti Airtel have been structured into three individual strategic business units (SBU’s) (SBU’s) – Mobile – Mobile Services, Airtel Telemedia Services & Enterprise Services. The mobile business provides mobile & fixed wireless services using GSM technology across 23 telecom c ircles while the Airtel Telemedia Services business offers broadband & telephone services in 94 cities. The Enterprise services provide end-to-end telecom solutions to corporate customers and national & international long distance services to carriers. All these services are provided under the Airtel brand. The objectives of this project: 1. To find out the problems faced by dealers in selling the Airtel Services. 2. To find out the market share of services of Airtel in Delhi. 3. To study the Airtel broadband and fixed line’s marketing strategy vis-vis vis-vis its competitors 4. To see how effective is the promotional and positioning strategy of Airtel. Number of Pages of Project Report: 73 Package Includes: Project Report Project Format: Document (.doc) Table of Contents of Project Report: 1.Introduction to the Industry - Introduction - Subscriber Base and Penetration & Graph showi ng Subscriber Base and Penetration Rate Forecasts (India), 2003-2013 - Industry Challenges - Important Factors for Broadband Growth - Broadband Applications - Emerging Technologies - Rural Broadband - The Way Ahead 2.Introduction to the Company - History of the Company - Airtel Broadband and Fixed Line Marketing Mix - Concept of Marketing - The Scope of Marketing - What is Marketing Mix - Products of Airtel Fixed Line & Broadband - Toll Free Services - Value Added Services - Pricing - Place
- Distribution Channels perform a variety of functions - Promotion - Segmentation - Targeting - Positioning 3.RESEARCH METHODOLOGY a. Title i. Title Justification b. Objective c. Scope of the Study d. Significance of the study i. Significance to the Industry ii. Significance for the Researcher e. Research Design: i. Probability/Non – Probability ii. Exploratory/descriptive / Experimental Research etc. f. Sampling Methodology i. Sampling Unit ii. Sampling Technique iii. Sampling Area iv. Sample Size g. Limitations 4.Facts & Findings 5.Data Analysis & Interpretation 6.Recommendations 7.Conclusion 8.Bibliography a. Books b. Internet 9.Annexure - Questionnaire
