Mba project

CH(PTER / )"+6 $ntroduction of the organi1ation )")6 Miion' 2iion & 2a3ue )"-6 Product & Ser.ice

/.-4 Introduction of t$e organi5ation The hitory of

?hanging Mode of >>>>>>>>>>

/./4 %i##ion6 "i#ion & "alue /./.- %i##ion&"i##ion

/././ "alue#

/.1 Product# & Service#

CH(PTER 1 -"+6 Re.ie9 of 0iterature

1.- RE"IE7 OF !ITER(TRE

MUMBA$6 > 

T$e Economic Time# 86 Oct6/98

The>>>>>>>>" 

 888888.

CH(PTER :

)"+ )") )"-

Reearch Deign and Samp3e i1e Primary and Secondary Data Statement of 4ypothei

RESE(RCH %ETHO'O!O20

Reearch in common par3ance refer to earch for (no93edge" Once can define reearch a a cientific and ytematic earch for pertinent information on a pecific topic" $n fact reearch i an art of cientific in.etigation"
@ormu3ating the Reearch prob3em

?hoice of Reearch deign

Determining the ource of data

Deigning the reearch intrument

Organi1ing & ?onducting of Sur.ey

Proceing & ana3y1ing the data

:.- RESE(RCH 'ESI2N & ST'0

'e#ign of t$e #tudy4

The tudy 9a main3y conducted in four tep6 ) - / 7

uetionnaire formation Sur.ey and data co33ection Ana3yi of the data Preparation of project report

%ar;et Re#earc$ Proce##

Mar(eting reearch i a ytematic and objecti.e earch and ana3yi of information re3e.ant to the identification and o3ution of any prob3em in the fie3d of mar(eting" The mar(eting reearch proce begin 9ith the recognition of a mar(eting re3ated prob3em fo33o9ed the information of objecti.e of the tudy and methodo3ogy to be ued thi can  be c3ear3y undertood from the f3o9chart of mar(eting reearch proce" $t inc3ude6 (< 'ata Collection

There i common miconception that the term Cdata8 refer to fact e;preed in numera3" Thi miconception i due to the 9rong 9ay in 9hich data ha.e come to be aociated 9ith tatitic" But a33 that the 9ord data mean in fact" Therefore Cco33ection of data8 mean the co33ection of fact about an object' ituation or prob3em"

:./PRI%(R0 & SECON'(R0 '(T( There are t9o ource of data co33ection' .i1"' econdary and primary" PRI%(R0 '(T(4

The data 9a genera33y co33ected by tructured uetionnaire' the techniue app3ied through perona3 direct ur.ey' indebt inter.ie9 9ere ta(en and by ober.ation" Primary data8 mot important ro3e i in (no9ing the6 • •

Retai3er attitude & opinion ?utomer attitude about the productEbrand

SECON'(R0 '(T(4

Secondary data conit of information that i a3ready ine;itence' ha.ing been co33ected for another purpoe"

•

#ebite 6 ……….from thi 9ebite' information 9a co33ected 3i(e the hitory of organi1ation' .ariou product' objecti.e & acti.itie of the company

Primary 'ata Collection4

The primary data i co33ected by the fo33o9ing procedure6 + ) - / 7 5

Area i ur.eyed by uetionnaire method co.ering random3y e3ected 2ariou >"" #ere a3o ur.eyed through uetionnaire" $nformation regarding the>>>9ere a3o co33ected" Prob3em and uerie regarding >>"" Data i tudied and ana3y1ed"

Too3 for co33ecting econdary data6 • •

Reference 9or(   #ebite

*< Re#earc$ (pproac$e#

Primary information 9a co33ected by ur.eying the amp3e" C< Re#earc$ In#trument

@or ur.ey uetionnaire 9a prepared according to re3e.ant data reuired to 9or( on the objecti.e" uetionnaire inc3uded , i ii

Mu3tip3e choice ?3oeEOpen ended uetion"

S(%P!E SI=E '< Sampling 'e#ign

A amp3e i a true repreentati.e of the popu3ation" #hen popu3ation i .ery 3arge' it i not poib3e phyica33y & economica33y to meet e.ery member in the popu3ation hence the random amp3e of retai3er are e3ected"

E< Sample Si5e •  >>> ?utomer ur.eyed •  >>"" Retai3er ur.eyed

Procedure Folloed4

A 9e33:tructured uetionnaire 9a ued for the ur.ey" According to the need' the  pattern of uetionnaire 9a changed to ma(e it more compatib3e 9ith the objecti.e of the tudy" The uetionnaire 9a formed in uch 9ay that it 9i33 be app3icab3e for the cutomer & retai3er"

:.1 ST(TE%ENT OF H0POTHESIS Once t$e #pecific pro+lem# i.e. t$e #u+>pro+lem# $ave +een articulated6 t$e ne,t #tep i# to tran#form t$em into te#ta+le $ypot$e#i#.   Thee hypothee are eentia33y

aumption that the peop3e in the organi1ation 9i33 ha.e formed about the poib3e caue of the iue at hand in the cae of Cprob3em reearch8 and about the 3i(e3y outcome of 9hat 9e ha.e e3e9here termed Copportunity reearch8" There are t9o type of hypothee' 9hich can further be c3aified into ub:type" Thoe are6 (. Simple Hypot$e#i#. *. Compo#ite Hypot$e#i#.

A imp3e hypothei i the one' 9hich pecifie the popu3ation comp3ete3y" And the compoite hypothei i the one' 9hich doen8t pecify the popu3ation comp3ete3y" The Cpecification of the popu3ation8 mentioned abo.e 9i33 inc3ude the c3arity about the form of the probabi3ity ditribution and a33 remaining parameter 3i(e p3ace' amp3e i1e amp3ing method etc" Thee type of hypothee are further c3aified a •

Null Hypot$e#i#.

•

(lternative Hypot$e#i#.

 Nu33 hypothei i the hypothei that 9e 9ant to tet and 9hoe .a3idity i teted for   poib3e rejection on the bai of amp3e information" $t i denoted by C4*8" The acceptance of nu33 hypothei pecifie that 9e ha.e no e.idence to be3ie.e other9ie and indicate that the difference i not ignificant and i due to amp3ing f3uctuation" The rejection of nu33 hypothei imp3ie that it i fa3e and the difference i ignificant" A3ternati.e hypothei i the hypothei that differ from the nu33 hypothei" $t i not teted" $t i denoted by C4 +8"$t acceptance depend on the rejection of the nu33 hypothei"

:.1.- ST(TE%ENT OF H0POTHESIS

The nu33 4ypothei ?Ho< i a fo33o9' H96 >>>>>>>"""

The a3ternate 4ypothei ?H-< i a fo33o9 H-6 >>>>>>>>>""

CH(PTER 3 7"+6 ?o33ection & Preentation of Data

CO!!ECTION OF '(T( Project i di.ided into t9o part

Part One Reearcher8 job 9a to conduct

Part To To find out the

CH(PTER @ 'ata (naly#i# & Interpretation of 'ata 5"+6 Teting of 4ypothei

%;:

2rap$Apie c$artA +ar c$art etc. INTERPRET(TION4 [email protected] repreent u

CH(PTER B

Finding# & Recommendation# 5"+6 @inding 5")6 S#OT Ana3yi 5"-6 Recommendation

@.- FIN'IN2S

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The o.era33

• • • • • •

Due to recent There 9a 3ac( of ?utomer care i ran(ed bet9een good and acceptab3e" Around F of

@./ S7OT (N(!0SIS

Strengt$#

7ea;ne##

 >>"" i ha.ing a good

 >>>er.ice depend upon

>>>"ha an e;ce33ent

 No ad.ertiement"

>>>" ha 3aunched it

 Not >>> or any >>>>""communication poib3e"

Opportunitie#

#ith the ne9 >>>"" #i33 no9 be ab3e to increae their>"""

T$reat#

4ea.y competition i pre.ai3ing in mar(et that i becoming a troub3e to the company"

 Ne9 techno3ogy of

@.1 RECO%%EN'(TION

•

 >>>" mut pread a9arene about their product and er.ice"  >>"" hou3d ad.ertie it product and p3an more o that the cutomer hou3d

•

(no9 about the p3an and update about the company" >>>>"" er.ice i a trong aet to the company and it hou3d be more

•

• • • •

 promoted among the e;iting and ne9 cutomer" The Ne9 >>>" mut be ad.ertie on the 3oca3 3e.e3" A the recent >>>"i made compu3ory by >>>"can be a great a3ternati.e" ?utomer er.ice i the major area to be 9or(ed upon" More channe3 hou3d be added to the baic net9or("

CH(PTER 

DESTIONN(IRE