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CH PTER 1 INTRODUCTIO
The The cellular telephone (c mmonly “mobile phone” or “cell pho e” or “hand hone’) is a long r nge port ble electronic device used or mobil comm nication. In additi n to the tandard oice fun tion of a telephon , curren mobile phones can suppor many a ditional ditional services such assessor text m ssaging, email, s itching f r access to the In ernet, & MMS f r sendin and receiving ph tos and ideo. M st current mobile phone connect to a Cell lar netw rk of base station , which i in turn interconnected o the pu lic switched telephone net orks pho es. Cellular telepho e is also defined s a type of short- ave a lo or digital teleco munication in which a sub criber has a wirel ss conne connection fro a mobile teleph ne to a r latively nearb transmit er. The The fir t ever m bile pho e in the world ade its ppearan e more than a decade ago, and i has nev r been t e same hing for veryone from t at day o to the present mome t. There has never been a mome t of respite for the mobile phone industry ith a co stantly evolvi g technology nudging man facturers ahead with a vast array of possibilities. ilities. Moreover, t e numbers of manufacturer have al o increa ed durin all thes years a the pion ering m mbers h ve given more t an enou h reaso s for ne er playe s to be inspired and join the rat rac . Out of ll these layers, layers, a few hav managed to imm rtalize thems lves through a string of successful p oducts, hich have created a legion of loyalists for th m. Noki and Sa sung ar two of such successful man facturer who enj y immense popul rity in th market today. Finnis mobile hone manufactur r Nokia has existe in this field for a long ti e now, nd has c mbined its intellig nce and the eme ging technology from time to time to fla nt the re utation f the lea ing ing contender that i enjoys t day. Th manufacturer is idely acclaimed fo 1 K.C COLL GE
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creating mobile phones with arguably the best technologically reflective features. With a primordial affinity towards the process of gradual upgradation of a particular model through newer and better features, features, Nokia Nokia has inspired several others to follow suit. P redominant redominantly ly starting out with bar shaped phones, it later took a versatile role, and created slider and clamshell phones too. Some of the most successful phones by Nokia are Nokia 5300, Nokia N73, Nokia N91, and Nokia N93. South outh Korean Korean electronics leader Sam S amsung sung rushed into into the mobile mobile phone industry like a gush of strong wind, and made quite an impact amongst the phone connoisseurs. Displaying a much acclaimed expertise in making slider phones, the manufacturer has given some of the most attractive and sophisticated phones to the world. Some of the most popular phones by this manufacturer are Samsung D900, Samsung E250, Samsung U700, and Samsung X830. The manufacturer showcases some of the slimmest phones coupled with revolutionary technologies that define its infinite prowess. Samsung and Nokia both are big players in the Indian mobile market. Samsung is known for its stylish looks with advanced features where as Nokia is recognizing by its amazing appearance and good battery backup. Both are giving their best to satisfy their customers. Nokia and Samsung are two of such successful manufacturers who enjoy immense popularity in the market today. They always keep their customers update in sophisticated technology. There are numerous gorgeous collections of Samsung mobile phones and Nokia mobile phones in Indian market with the Samsung mobile price list and Nokia mobile price list.
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creating mobile phones with arguably the best technologically reflective features. With a primordial affinity towards the process of gradual upgradation of a particular model through newer and better features, features, Nokia Nokia has inspired several others to follow suit. P redominant redominantly ly starting out with bar shaped phones, it later took a versatile role, and created slider and clamshell phones too. Some of the most successful phones by Nokia are Nokia 5300, Nokia N73, Nokia N91, and Nokia N93. South outh Korean Korean electronics leader Sam S amsung sung rushed into into the mobile mobile phone industry like a gush of strong wind, and made quite an impact amongst the phone connoisseurs. Displaying a much acclaimed expertise in making slider phones, the manufacturer has given some of the most attractive and sophisticated phones to the world. Some of the most popular phones by this manufacturer are Samsung D900, Samsung E250, Samsung U700, and Samsung X830. The manufacturer showcases some of the slimmest phones coupled with revolutionary technologies that define its infinite prowess. Samsung and Nokia both are big players in the Indian mobile market. Samsung is known for its stylish looks with advanced features where as Nokia is recognizing by its amazing appearance and good battery backup. Both are giving their best to satisfy their customers. Nokia and Samsung are two of such successful manufacturers who enjoy immense popularity in the market today. They always keep their customers update in sophisticated technology. There are numerous gorgeous collections of Samsung mobile phones and Nokia mobile phones in Indian market with the Samsung mobile price list and Nokia mobile price list.
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CHAPTER 2 PROFILE OF NOKIA
Nokia Corporation (OMX: NOK1V ,NYSE:NOK,FWB:NOA3)is a Finnish multinational communications corporation that is headquartered in Keilaniemi, Espoo ,a city neighboring Finland's capital Helsinki. Nokia manufactures mobile electronic devices, mostly mobile telephones and other devices related to communications, and in converging Internet and communications industries, with 130,000employees in 120 countries, sales in more than 150 countries and global annual revenue of over €38 billion and operating loss of €1 billion as of 2011. It was the world's largest manufacturer of mobile phones in 201, with global device market share of 23% in the second quarter. Nokia produces mobile devices for every major market segment and protocol, including GSM, CDMA, and W-CDMA (UMTS). Nokia offers Internet services such as applications, games, music, maps, media and messaging through its ovi platform. Nokia's joint venture with Siemens, Nokia Siemens Networks produces telecommunications network equipment, solutions and services. Nokia also provides free-of-charge digital map information and navigation services through its wholly owned subsidiary. Nokia's history starts in 1865, Due to the European industrialization and the growing consumption of paper and cardboard Nokia soon became successful. Nokia’s Cable Work's Electronics department started to conduct research into semiconductor technology in the 1960´s. This was the beginning of Nokia’s journey into telecommunications. Nokia today is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operators and corporations. The company includes four business groups; Mobile Phones; Multimedia; Networks and Enterprise Solutions. In this project I will be focusing only on the mobile Phone business of Nokia in India. Nokia Corporation engages in the manufacture of mobile devices and mobile networks. It also provides equipment, solutions, and services for network operators, 3 K.C COLLEGE
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service providers, and corporations. The company operates in four segments: Mobile Phones, Multimedia, Enterprise Solutions, and Networks. The Mobile Phones segment offers mobile phones and devices based on GSM/EDGE, 3G/WCDMA, and CDMA cellular technologies. The Multimedia segment enables to create, access, and share multimedia in the form of advanced mobile multimedia computers and applications with connectivity over multiple technology standards. The Enterprise Solutions segment offers various products and solutions, including enterprise-grade mobile devices, underlying security infrastructure, software, and services for businesses and institutions. The Networks segment provides network infrastructure, communications, and networks service platforms, as well as professional services to operators and service providers. It focuses on the GSM family of radio technologies; networks with Internet Protocol and multi access capabilities; and professional services. The company also develops mobile WiMAX solutions. Nokia sells its10 products to operators, distributors, independent retailers, and corporate customers. It has its operations in Europe, the Middle East, Africa, China, the AsiaPacific, North America, and Latin America. The company was founded in 1865 and is based in Espoo, Finland. Established in 1865 as a wood-pulp mill by Knut Fredrik Ides tam on the banks of Nokianvirta River in Finland. Finnish Rubber Works acquired Nokia Wood Mills, Telephone and Telegraph Cables. Nokia Corporation created - 1967 -paper products-car tires- personal computers-cables. Nokia began developing the digital switch (Nokia DX 200)which became a success.1991 Nokia - agreements to supply GSM networks – nine European countries. August 1997 Nokia - GSM systems to 59 operators in 31countries. Nokia has around 105,000 employees across 120 countries, sales in more than 150 countries and annual revenues of around €38 billion. As of 2012 it is the world's second-largest mobile phone maker by unit sales (after Samsung), with a global market share of 22.5% in the first quarter. Nokia is a public limited-liability company listed on the Helsinki Stock Exchange and New York Stock Exchange. It is the world's 143rd-largest company measured by 2011 revenues according to the Fortune Global 500 4 K.C COLLEGE
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Nokia was the world's largest vendor of mobile phones from 1998 to 2012.[7] However, over the past five years it has suffered declining market share as a result of the growing use of smart phones from other vendors, principally the Apple iPhone and devices running on Google's Android operating system. As a result, its share price has fallen from a high of US$40 in 2007 to under US$3 in 2012.[10][11] Since February 2011, Nokia has had a strategic partnership with Microsoft, as part of which all Nokia smart phones will incorporate Microsoft's Windows Phone operating system (replacing Symbian). Nokia unveiled its first Windows Phone handsets, the Lumia 710 and 800, in October 2011 As its strap line suggests, Nokia is really good at ‘connecting people’. This Finnish icon is the world’s largest manufacturer of mobile devices and has around 40% of the global device market. Nokia is very, very successful and, in 2006, generated revenue that for the first time was in excess of Finland’s state budget. Nokia has always used innovation as a key driver for growth: first, by pioneering GSM and then by reinventing the concept of product personalization. These days Nokia’s challenge is to maintain its position in a world increasingly converged and dominated by the likes of Google and Microsoft. However, while these companies have strong brands and interesting plans for the future, they don’t have control over the handset. Nokia is bundling great services with tailored, user-friendly hardware. With a billion customers and relationships with hundreds of operators around the world, Nokia may well manage to hold its place. Vision: L ife Goes Mobile
Ten years ago, Nokia had a vision that seemed revolutionary for the times: Voice Goes Mobile! As history shows, this vision became reality in an incredibly short amount of time. With more than 1.6 billion mobile phone subscriptions globally – and more mobile phones than fixed-line phones in use – shows that mobility has transformed the way people live their lives Busin ess Missio n: Connecting People
By connecting people, they help fulfill a fundamental human need for social connections and contact. Nokia builds bridges between people – 5 K.C COLLEGE
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both when they are far apart and face-to-face – and also bridges the gap between people and the information they need. Key elements of Nokia’s strategy •
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build a new winning mobile ecosystem in partnership with Microsoft bring the next billion online in developing growth markets invest in next-generation disruptive technologies increase our focus on speed, results and accountability Regaining l eadership i n th e smart phone space
To help us achieve our mission, Nokia has formed a strategic partnership with Microsoft that will, we hope, see us regain lost ground in the smart phone market. Together, we intend to build a global ecosystem that surpasses anything currently in existence. The NokiaMicrosoft ecosystem will deliver differentiated and innovative products with unrivalled scale in terms of product breadth, geographical reach and brand identity. Connecting the next billi on
In feature phones, Nokia’s strategy is to leverage its innovation and strength in growth markets to connect even more people to their first internet and application experience. By providing compelling, affordable and localized mobile experiences, particularly to emerging markets, our ambition is to bring the next billion online. We will continue the renewal of our Series 40 platform in QWERTY, touch & type, dual SIM, Nokia services, including Maps, Browser, Life Tools, Web apps and Money. We are also investing in the future; developing assets (platform, software, apps), which will bring a modern mobile experience to consumers and enable business opportunities for developers. Driving change
Our new strategy is supported by changes in Nokia’s leadership, operational structure and approach. The renewed governance will expedite decision-making and improve time-to-market of products and innovations, placing a heavy focus on results, speed and accountability. 6 K.C COLLEGE
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Nokia’s strategy is about investing in and ensuring Nokia’s future. “I have incredible optimism,” said Stephen Elop, Nokia President and CEO, “because I can see fresh opportunity for us to innovate, to differentiate, to build great mobile products, like never before, and at a speed that will surpass what we have accomplished in the past.” COMPETITORS OF NOKIA
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Nokia is fundamentally changing its business model to transform both the company and the industry. While Nokia continue to compete with the traditional mobile device manufacturers, Nokia also are dealing with new competitors entering the market from the PC and internet industry. These are the areas where the biggest opportunities lie with all this technology available in the communication market it is obvious that Nokia will have lots of competition they include Sony Ericsson Motorola Samsung Panasonic LG BRAND VALUE
Brand value is basically the amount that a brand worth in terms of income, reputation, prestige, potential income and market value. Brands with a high value are regarded as considerable assets to a company, so that when a company is sold a brand with a high value may be worth more than any other consideration. In today's competitive environment creation and maintenance of brands are more important. Brand equity creates when you invest in branding activities. And equity of the brand exist when customer are aware of the brand, loyal to the brand and perceive the brand as having quality. These three are the main components of the successful brand. Nokia accounts for over half of the value of the Finland stock market, and has taken big market share from its competitors. According to one brand valuation study it ranked 11th on the world's most worthless brand list, making it the highest-ranking non-U.S. brand. As has been pointed out, it has unseated Motorola. Nokia achieved its brilliant feat through consistent branding, backed by first-class logistics and manufacturing, all of which revolve around what consumers want. Nokia has a competition with Samsung, Sony Ericsson; Motorola. Nokia is the major supplier of the phone. It has grown enormous enterprise by 7 K.C COLLEGE
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simply being cost leader and using its advantage to constantly bring about product innovation and participate aggressively in the market places. In spite of the big name in consumer electronics like Samsung, LG, Motorola, Sony Ericsson, Nokia really rules the mobile phone market all over the world with nearly 40% of the market share with no close competitors. Nokia is certainly the king when comes to brand value, Service and experience. The Finnish mobile giant is clearly no 1 position because Nokia's call quality is best, there hardware quality is best. The battery life of Nokia mobile phone is longer than any other cell phones available in the market. The price tag of Nokia phone is very reasonable. The world leader in mobility has jumped up one place from last year's study, which annually displays the top 100 brands in the world based on independent measurements that assess the brand's total value. Nokia knocked computer hardware giant Intel from their 2006 number five position, beating automotive company Toyota to fifth place. US household names Coca-Cola, Microsoft, IBM and GE occupy the first four positions. Nokia was also named as a notable performer with their brand value increasing by 12%. "Nokia has rediscovered the theme of demand creation by focusing on simple, easy to use handsets that are sleek and stylish,"
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PROFILE OF SAMSUNG
A digital leader...a responsible global citizen...a multi-faceted family of companies... an ethical business...Samsung is all of these and more. At Samsung Group and Samsung Electronics, our products, our people, and our approach to business are held to only the highest standards so that we can more effectively contribute to a better world. Samsung Group is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and are the largest South Korean chaebol. Notable Samsung industrial subsidiaries include Samsung Electronics (the world's largest information technology company measured by 2011revenues), Samsung Heavy Industries (the world's second-largest shipbuilder measured by 2010 revenues), and Samsung Engineering and Samsung C&T(respectively the world's 35th- and 72ndlargestconstruction companies). Other notable subsidiaries include Samsung Life Insurance (the world's 14th-largest insurance company), Samsung Ever land (the oldest theme park in South Korea) and Cheil Worldwide (the world's 19th-largest advertising agency measured by 2010revenues). Samsung Electronics has assembly plants and sales networks in 61 countries and employs around 221,000 people. Samsung Electronics is the world's largest mobile phone maker by 2011 unit sales and world's second-largest semiconductor chip maker by 2011 revenues (after Intel Corporation). It has been the world's largest television manufacturer since 2006 and the world's largest maker of LCD panels for eight consecutive years. It has the largest market share worldwide in memory chips. The company was the world's largest vendor of smart phones in 2011.Samsung has also established a prominent position in the tablet computer market, with the release of the Android-powered Samsung Galaxy Tab. From its inception as a small export business in Taegu, Korea, Samsung has grown to become one of the worlds leading electronics companies, specializing in digital appliances and media, semiconductors, memory, and system integration. Today Samsung's innovative and top quality products and processes are world recognized. This timeline captures the 9 K.C COLLEGE
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major milestones in Samsung's history, showing how the company expanded its product lines and reach, grew its revenue and market share, and has followed its mission of making life better for consumers around the world. VISION OF THE COMPANY
Leading the digital convergence revolution “GROWING TO BE THE BEST”As a part of vision Samsung has mapped out a specific plan of reaching $400 billion revenue & becoming one of the world’s top 5 brands by 2020 As stated in its new motto, Samsung Electronics' vision for the new decade is, "Inspire the World, Create the Future." This new vision reflects Samsung Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths: “New Technology,” “Innovative Products,” and “Creative Solutions.” -- and to promoting new value for Samsung's core networks -- Industry, Partners, and Employees. Through these efforts, Samsung hopes to contribute to a better world and a richer experience for all. MISSION OF THE COMPANY
“DIGITAL –E COMPANY” excited about future to serve better services to the people in the market of telecommunications
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MARKET SHARE
Nokia was having the largest Market Share among all the smart phone manufacturers, until now. Samsung thrashed Nokia and it is the new leader in India’s Smartphone market (in volume and value terms). It seems Nokia has some catching up to do in the fast emerging mobile market. As per the data revealed by a research firm, the Korean technology giant Samsung has outdone Nokia and has emerged as a top mobile brand of 2012. In the history of 14 years it is for the first time that any mobile brand has dethroned Nokia as the top selling mobile brand Samsung has a 29% share in the cell phones shipments in 2012. From last year’s 24 percent the share has plummeted by 5% where Nokia share has dropped to 24 % from 30 % Nokia’s share is declining and Samsung’s share is increasing and the main reason for both is: Android. Samsung became the world's top handset maker by units, ousting Nokia, which had held that title for the past 14 years, according to a researcher. Smart phones are selling like hot cakes in the market today and the cell phone segment technology is on upswing today. Samsung’s emergence as a winner and Nokia’s tussle in the cell phone market this year was determined entirely by the two companies’ divergent fortunes in the smart phone sector. Today’s graphic breaks down the global market share for smart phones. Samsung is the world’s largest smart phone manufacturer and biggest user of Google’s Android operating system. Leading in both smart phones and mobile handsets, Samsung is trailed by the likes of Apple and Nokia.
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Strategy Analytics estimates that Samsung shipped 93.5 million handsets in the first quarter, besting Nokia's 82.7 million. Samsung's market share is now 25% vs. Nokia's 23%. Nokia had been the world's top producer of handsets by units since 1998, when it overtook Motorola. Most troubling number for Nokia perhaps: Sales in China fell 62%. The changing of the guard came as Nokia is in the process of switching over its Smartphone to the Windows P hone OS. Nokia told analysts this month that it sold more than 2 million Windows Phone-based units in the first quarter. Windows Phone is still a distant competitor to Apple's iOS and Google's Android platforms, which controlled 23.8% and 50.9% of the global Smartphone market, by units, in the fourth quarter of 2011, according to Gartner. (Gartner hasn't released its estimates for Q1 global sales. In 4Q, it pegged Nokia's global market share at 23.4% compared to Samsung's 19.4 %.) 12 K.C COLLEGE
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Fresh from posting record earnings of $5.9 billion, mobile maker Samsung has grabbed another first after its global mobile market share reached a record 26 percent, according to a new report from Strategy Analytics. The Korean company, which overtook Nokia at the top of the mobile pile in the last quarter, shipped an estimated 93 million devices (and sold a reported 50.5 million Smartphone) between April and J une. That puts it ahead of the Finnish company’s own haul of 83.7 million, with Apple third on 26 million. The increase in volume took the Korean company’s market share to 25.7 percent (up from 20.7 percent), again ahead of rivals Nokia (23.1 percent – down 1.6 percent) and Apple (7.2 percent – up 1.5 percent). Industry-wide, the global handset market saw 1 percent growth as 362 million Smartphone and feature phones were shipped. The Smartphone market itself slumped to its weakest growth in three years, up 32 percent year-on-year to account for 146 million devices. Phones from Apple and Samsung accounted for half of that number.
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Brand Differentiation Samsung
It is amazing to find its astounding regularity in launching some eyescorching mobile phones that catapulted the success story of this South Korean Electronics giant and marked it as an epitome of style and grace. Be it its new series of Ultra Edition II phones or the ones like the Galaxy series; a creative twist is always observed, from features to even the advertisements. Samsung has redefined style in its own distinct way. And speaking of style, this manufacturer of first ever slider phones in the world, has also taken optimum care in integrating highly functioning features like documents viewer program, direct TV output, and last but not least, digital camera technology into the sleek frame of its phones. Key Differentiating factors: * Creative Ads. * New features * Innovative Designs Nokia
For some this brand sounds similar to reliability. Like the vast range of phones for every pocket and lifestyle, Nokia does possess the largest chain of after sales service outlets all across the globe that makes this Finnish electronic giant a safe and secure place to invest money in. However, for the best of its user, the sturdy yet feature laced phones from Nokia come in every shape and size to enamors their onlookers and more importantly meet the demands of every pocket. Be it the Nseries multimedia gadgets, or any of the phones in the mid-entry category, phones from the house of Nokia maintains a perfect balance of style and substance. No wonder why each Nokia phone stands best in its respective price category. Key Differentiating factors: * Image of Reliability * Sturdy Phones * Accessible after Sale Service (Nokia P riority Centers)
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COMPETITION
Communication has gone through a lot of rigorous ups and downs with the evolution cycle running all the way around. The users are getting more and more, while they are still demanding for better services of communication. The present market has a large number of mobile phone manufacturing companies who are all of the producing an even larger number of models. So now the users is having a better number of options one for the handset that they like to have. This is how the big brads are having a tough competition among themselves. In this line of competition, the tough job is going between the Samsung Phones Vs Nokia Phones. Samsung and Nokia are the two great competitors which are the top most rival of each other and recently news is that Nokia has again defeated by Samsung and it is now the biggest mobile phone seller for its third-quarter in a row, giving it 23.7-percent of the market. Nokia previously held the title of biggest seller for 14 years. Also bested was Apple, which came in third after Nokia. This is according to an industry study by research firm IDC. The users of these devices are in need of getting high quality handsets with all the latest features and good looks. Style is yet another important factor. But the reason that the Nokia phones are having the best popularity is that along with all these features the manufacturer is also giving you high doses of reliability. This is why whenever the customers are in search of a tough and reliable handset, they turn to Nokia. They are having the N Series handsets dedicated to multimedia features, E Series devices as business oriented phones and X Series ones as all rounder’s. In each of these models you will get the concrete features that are the best in all respects. In case you are in need of the style factor rising sky high in the handsets then all you need t have are the Samsung models. They are offering the customers with the rocking looks. The large screen is having the best resolution in them so that the graphics is having the best of the video watching pleasures. So in case you need to have style over features, then go for the Samsung handsets but in case you are more in need of 15 K.C COLLEGE
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the reliable features then Nokia is the ultimate choice. So choose wisely among the Samsung mobile phones Vs Nokia mobile phones. As the demand for mobile phones increases in India, competition between the two giants, Nokia and Samsung Electronics, for the No.1 spot is gaining momentum. Among all handset companies present in India, Nokia and Samsung enjoy immense popularity in the market. This month's Handset Hotlist survey (April 2012) reflects this, as 17 of the handsets that made it to the list are from Samsung and Nokia. Interestingly, for the first time in the last 11 months, Samsung has overtaken Nokia in The Handset Hotlist. This time, around nine handsets of Samsung (as compared to eight of Nokia) have made to the list of Top 25. Samsung has been coming out with devices at different price points at regular intervals and seems to be grabbing the attention of consumers. According to The Handset Hotlist for April 2012, nine of the 25 most sought-after mobile handset models are from Samsung. Nokia follows with eight; Sony Ericsson has five; Micromax two; and Apple has one. Samsung a giant market players in Electronics items, as well Samsung is now playing very aggressively & strategically in Indian market. Samsun has been made lots of change in Indian mobile market within 2 years as well as covered healthy market share in India. Samsung is playing against two strong rivals Nokia (In Nominal phone) while Apple (In Smartphone). Samsung has covered huge market share & broken Nokia Market share in India. It was time where the word ‘Nokia” was coming on tongue of Consumers. But, that word has already been removed by Samsun or reduced by Samsung. The core competency of Samsung is that coming with quality & attractive model with well-advanced features and highly competitive price (Economy price) where consumers can feel ‘value against buying’. As well, it is highly targeting on Youth market. Samsung & Nokia jointly are enormous competitors in the mobile marketplace. Samsung is recognized for its smart looks with superior options where as Nokia is recognizing by its outstanding look & good quality battery endorsement. Mutually are charitable their most to gratify 16 K.C COLLEGE
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their probable trade. Nokia mobile phone & Samsung are two of such successful manufacturers who acquire enjoyment in huge fame existing in the market these days. They forever keep their customers inform in complicated technology. There are more than a few good-looking collections of Samsung cell phones & Nokia in marketplace with the Samsung mobile price list & Nokia price list. Certainly, Nokia & Samsung are the primary brands in the mobile market when we think the customers sight. Nokia has given many greatest handsets to the world for which it deserves a good ovation of millions & praise of organism the world organizer in mobile flaxen. From the very first reproduction plow at the present, Nokia has forever tried to give improved technical maintain & its additional brand skin like long life, toughness etc. Samsung has been always been a strike in all the home appliances & electronic plans. Samsung mobile phones are consumer welcoming & very sensible handsets intended for all groups of nation. There are handsets existing for low budgeted people to high class. Mobile handsets variety from contemptible to classy mobiles first Dual sim Mobile Phone. But it was too late. Samsung, with its wide range of dual sim mobile, had already captured the market and obviously did make quite goodwill. 2. Integration of Basic Features: Where Nokia concentrated more on reliability; Samsung integrated very basic features like VGA Camera, FM, Color Display, Sing Tones etc over a wide range of its phone and lured the people. Where Nokia is till date considered being a hugely reliable brand, Samsung gathered another section of the society who was more interested in getting basic features. Nokia did also implement these features, but their implementation came in late and more importantly over a lesser range of products. 3. Battery: Battery is undoubtedly the greatest strength of Nokia, so much so, that people even swore in the name of Nokia’s Battery. This is very strong a reason why people preferred Nokia. But over the years Samsung did quite a nice job with their R&D and improved their battery quality as well. The improvement of Battery life/longevity was a major step for the Korean Giant to capture the market.
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4. Smartphone: Now coming into the era when people started getting much more tech savvy, Samsung plunged deep into the Smartphone world with an amazing Galaxy series. Smartphone like Galaxy Y, Galaxy Fit, Galaxy Ace and Finally the Galaxy S series like SII and SIII as of now. Where Nokia stuck to their Symbian OS and on a later time with Windows OS for Mobile, Samsung incorporated the much user friendly and popular Android Operating System by Google. Samsung was flexible enough to adapt with BADA, Android and later even Window OS for Mobile. Such wide range of products gave users their desired options while making the purchase. 5. Looks: Where Samsung did a lot of research with the looks of their phone, The Finnish Giant preferred the traditional look and did much less experiment. Then again when Samsung introduced the Galaxy series, they wowed the people with its gorgeous and slim look. 6. Price: Another very important point is the price. Studies have proved that there are mainly 2 sections of mobile phone users: One which goes for very less price, while the others don’t even bother about the price. Speaking of the first segment, Samsung did provide a lot of basic features in the very low price range. This did attract one segment of the users. Nokia was again stringent on the price level. They concentrated more on quality and price was not compromised. Now the Second segment – For people who don’t even care about price, rather want only features, Samsung introduced the Smartphone series with a wide range of products ranging from 8K to 40K. So people could make their choice quite easily.
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CURRENT POSITION
Nokia has been long the market leader in the mobile phone market and with its enormous reach and huge customer base, had successfully created significant entry barriers for any new player as such. Its symbian OS being the backbone of the whole success story contributed to a great deal in its higher perceived ease of use. Customers used to enjoy the features, thanks to highly simplified GUI. It ruled the middle and low end market for long. But, Nokia did a blunder by being very much myopic and complacent about its achievements and didn’t envision the competition, radical innovations and high end technology coming its way, which certainly had potential to dethrone it of its place. Although, Apple came with its revolutionary iPhones series, this couldn’t be considered a major threat when apple started. Reason being there was very niche market of smart phone users worldwide. First stone for the fall was paved by Samsung with its completely new, repositioned mobile phones, which slowly and steadily started to penetrate the market in which Nokia was enjoying the leadership. The strategies formulated by Samsung along with its world class R&D facility; which helped it to work on its previous weaknesses as found from a market research made sure that Samsung is here to stay. Samsung came up with mobile phones to directly compete with Nokia in low end segment in developing economies. This along with effective well designed marketing communication strategies helped it to establish itself as direct competitor to Nokia in the segment and thus posing a threat to legendary symbian enabled mobile phone market. Looking at the present scenario, Nokia has started to make efforts to enter smart phone market by collaborating with Microsoft and bring its smart phones to the market, with Nokia lumia 800 being the recent one in the stable. However Nokia needs to do a lot of homework as during this period it lost a lot of brand equity. 19 K.C COLLEGE
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Nokia needs to focus on its long term strategy and reposition it leveraging on its glorious past record. The strategic marketing communication will play a major role in defining its fate in long run. Samsung is successful all over the world because it is good at changing, unlike Nokia and Apple, the two famous mobile phone manufacturers. The Nokia used to be proud for the solid quality of its mobile phones, so it is always on the top. But nowadays, the quality is not the most important anymore. Instead people care about the fashion design and diverse functions.
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MARKETING MIX OF NOKIA
PRODUCT Nokia phones tend to include all the latest technology and a lot of the consumers favorite aspects such as text messaging and games like Snake and Memory. When the phones came out they were big and bulky and quite unattractive but now they are all quite sleek and stylish with phones now getting small enough to fit in the palm of your hand as standard. Most of the phones produced nowadays have accessories that consumers must buy with them (carry cases, hands free kits and in-car chargers) these generate Nokia a lot of profit, as they are very high priced. Nokia's marketing mix has worked very well until recently as the market they are aiming at has become more and more saturated and after looking at all the mobile phone sales figures, it looks as if the phone companies can aim at this same youth market for about another 2 years until they need to change, but they should change sooner so they can start making a bigger profit and get a head start on the competition who will also have to change the market they are aiming at. Nokia's current promotional strategy is working very well as they are able to "talk to" a large number of consumers in different markets rather than the niche markets the old promotional strategies where restricted to. In every series of Nokia there are large numbers of sets thus large variety Quality: Nokia gain brand personality and market shares of 35% because of its quality. Design: Nokia sets are of various designs such as flip sets, Flat sets, Slide sets, Sets with rotating Camera etc Features: Each set of Nokia has its own features. PRICE The phones that Nokia produce are usually sold at high prices (new phones can be expected to enter the market at around £200+, if they carry the latest technology). The price of the new phones usually decreases after an introductory period, which is usually around 2 months long. Nokia's prices are usually competitor based, in such a way as, they try to keep their prices a bit lower than those of the closest competitors, but not as low as the "smallest" competition as consumers do not mind paying the extra money for the "extra quality" 21 K.C COLLEGE
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Prices start from mere Rs.1200 to more than Rs.50, 000 to suit all class of people. Nokia also offer cash allowances. PLACE Nokia phones are generally sold at all established mobile phone dealerships such as Car phone Warehouse and The Link, although they are also sold at other retailers such as Dixon's and other Electrical suppliers. The products are only sold in the electrical suppliers and store other then dedicated phone dealerships after the introductory period so the phones can remain limited edition, as this will encourage younger consumers to buy them. Nokia products are available at Nokia gallery. Nokia handsets are easily available in any stores. PROMOTION .Nokia tend to promote the new technologies and mobile devices they create using one big advertising campaign that focuses on a singular technology instead of each individual handset so they can appeal to a lot of different markets with one campaign. Advertising – Through TV, Sign boards, Bill boards, Radio and Newspaper, Broachers, P osters Dummies and display stands. MARKETING MIX OF SAMSUNG
PRODUCT Samsung’s product range in India includes CTVs, video products, information technology products, mobile phones and home appliances. Its product range covers all the categories in the consumer’s electronics and home appliances. According, to the analyst’s wide product range of Samsung is one of the main reasons for its success in the Indian market. The wide range products are as follows Samsung by launching innovative products and using proprietary technology was able to gain market share Touch screen with auto landscape to po rtrait rotation
The advanced touch screen is extraordinarily responsive to your touch, a fact made clear with haptic feedback. The screen instinctively rotates from portrait mode to landscape mode when you turn the device, thanks to the built-in accelerometer. 22 K.C COLLEGE
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Instant access to wireless hot sp ots
Certain Smartphone plans provide automatic access to over thousands of Wi-Fi Hot Spots nationwide. Now it's even easier to download your favorite music, streaming videos, games, and more from anywhere you are. Green guides show you th e way
In an effort to provide our customers with the latest in technology and the best user-experience, we've provided a new environmental-friendly alternative to a printed paper guide. Virtual Guides provide a "one-stop" support experience with everything from User Guides, Support Videos, Commercials, and Simulations. Take the next step in going green. PRICE Predatory Pricing This pricing strategy is followed with the intention to wipe out the competition. Perceived value P ricing: In this case the pricing is done based on the customer’s perception about the company and its product. Perceived value is made up of several elements such as buyer’s image of product performance, the channel deliverables, warranty, and quality and even softer attributes such as supplier’s reputation. Value Pricing: This is pricing strategy in which a company wins loyal customers by charging a fairly low price for a high quality offering PLACE Samsung products are available at Samsung gallery PROMOTION Samsung mobile are promoted through internet, creative ads in the newspaper, displays in the showroom, promotion by celebrity.
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SWOT ANALYSIS OF NOKIA
Strengths: Nokia has largest network of distribution and selling as compared to other mobile phone company in the world. It is backed with the high quality and professional team in the HRD Dept. The financial aspect is very strong in case of Nokia as it has much more profitable business. The product being user friendly and have all the accessories one want that is why is in great demand making it No-1 selling mobile phones in the world. Wide range of products for all class. The re-sell value of Nokia phones are high compared to other company’s product. Weakness: Nokia has many strengths and some weakness. Some of the weakness includes the price of the product offered by the company. Some of the products are not user friendly. Not concern about the lower class f the society people. Not targeting promotion toward them. The price of the product is the main issue. The service centers in India are very few and scare. So after sales service is not good. Opportunity Nokia has ample of opportunity to expand its business. With the wide range in products, features and different price range for different people, it has an advantage over the competitors around. With the opportunity like ‘Telecom penetration in India’ being at the peak time, Nokia has an opportunity to increase its sales as well as the market share. As the standard of living in India has increased the purchasing power of the people as increased as well, so Nokia has to target right customer at right time to gain the most out of the situation. Threats: Nokia has many threats to tackle to maintain its position as market leader. The threats like emerging of other mobile companies in the market. The companies like Motorola, Sony Eriksson, Cingular (U.S) etc. these companies have come to the stand of tough competition with Nokia in the field of Mobile P hones. Threats can be like providing cheap phones, new features, new style and type, good after sales service etc. 24 K.C COLLEGE
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So, Nokia has to keep in mind the growing competition around. Nokia has to make strategies to tackle problems in the present and the near future. The growing demand of WLL network can cause drop in sales for Nokia, as Nokia provides many less CDMA phones to the customer. SWOT ANAL YSIS OF SAMSUNG
Strengths Samsung is technologically very advanced; it has heavy assets of technology. It is known for its technologically advanced products. Samsung crushed new product concepts in five months. It is strong corporate brand and known for its quality products and advanced technology use. It attracts customers by offering new and innovative design through understanding the customers that which type of designs are suitable to customers and what they want or asked about. It heavily invest in technology, product design and human resource, because for the success of every organization human resource plays a major role, with out human resource no product can be made that’s why Samsung gives more important to the human resource. Samsung focuses more towards the innovations and try to keep improving the products to attract more customers and capture more market share. Weaknesses Although Samsung focuses innovation but it is not proactive to introducing new products, it waits to attack the competitors. It also lacks in product differentiation. Samsung caters mass market instead of niche market so for this purpose it sets low prices of products and low price products seem as low quality products, so Samsung products perceive as low quality as compared to competitors’ products. Most of the Samsung products are not user friendly which is a hurdle for Samsung to make it market leader. 25 K.C COLLEGE
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Opportunities Through make itself distinctive from competitors, it can gain more market share. By providing distinguish services it can increase its customer base. Another opportunity is product variation, by introducing unique products and existing products with variety; it can attract its target market and can get more market share. As the demand for the cell phone is increasing as compared to other electronic market, Samsung has the great chance to introduce user friendly mobile phones at affordable price. It would help to beat customers and also to lead market share. Threats Samsung competitors in electronic market are more dominant e.g. Sony, Panasonic, LG etc in home appliances and Nokia, rim, 3G, etc in mobile phones market so it has to struggle a lot to be the market leader. Telecommunication industry is growing day by day so the no. competitors also increasing so it is difficult for Samsung to establish in that industry, it is more behind in this industry as compared to other electronic items. Samsung advertisement is not excessive while the competitors advertise their products excessively which can take away the existing customers of Samsung.
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STRATEGY ADOPTED
Nokia today outlined its new strategic direction, including changes in leadership and operational structure to accelerate the company's speed of execution in a dynamic competitive environment. Major elements of the new strategy include: - Plans for a broad strategic partnership with Microsoft to build a new global mobile ecosystem; Windows Phone would serve as Nokia's primary Smartphone platform. - A renewed approach to capture volume and value growth to connect "the next billion" to the Internet in developing growth markets - Focused investments in next-generation disruptive technologies - A new leadership team and organizational structure with a clear focus on speed, results and accountability "Nokia is at a critical juncture, where significant change is necessary and inevitable in our journey forward," said Stephen Elop, Nokia President and CEO. "Today, we are accelerating that change through a new path, aimed at regaining our Smartphone leadership, reinforcing our mobile device platform and realizing our investments in the future." Nokia plans to form a strategic partnership with Microsoft to build a global mobile ecosystem based on highly complementary assets. The Nokia-Microsoft ecosystem targets to deliver differentiated and innovative products and have unrivalled scale, product breadth, geographical reach, and brand identity. With Windows Phone as its primary Smartphone platform, Nokia would help drive the future of the platform by leveraging its expertise on hardware optimization, software customization, language support and scale. Nokia and Microsoft would also combine services assets to drive innovation. Nokia Maps, for example, would be at the heart of key Microsoft assets like Bing and Ad Center, and Nokia's application and content store would be integrated into Microsoft Marketplace. Under the proposed partnership, Microsoft would provide developer tools, making it easier for application developers to leverage Nokia's global scale. With Nokia's planned move to Windows P hone as its primary Smartphone platform, Symbian becomes a franchise platform, leveraging previous investments to harvest additional value. This strategy recognizes the opportunity to retain and transition the installed 27 K.C COLLEGE
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base of 200 million Symbian owners. Nokia expects to sell approximately 150 million more Symbian devices in the years to come. Under the new strategy, MeeGo becomes an open-source, mobile operating system project. MeeGo will place increased emphasis on longer-term market exploration of next-generation devices, platforms and user experiences. Nokia still plans to ship a MeeGo-related product later this year. In feature phones, Nokia unveiled a renewed strategy to leverage its innovation and strength in growth markets to connect the next billion people to their first Internet and application experience. Nokia and Microsoft intend to jointly create market-leading mobile products and services designed to offer consumers, operators and developers unrivalled choice and opportunity. As each company would focus on its core competencies, the partnership would create the opportunity for rapid time to market execution. Additionally, Nokia and Microsoft plan to work together to integrate key assets and create completely new service offerings, while extending established products and services to new markets. Under the proposed partnership: • Nokia would adopt Windows Phone as its principal Smartphone strategy, innovating on top of the platform in areas such as imaging, where Nokia is a market leader. • Nokia would help drive the future of Windows Phone. Nokia would contribute its expertise on hardware design, language support, and help bring Windows Phone to a larger range of price points, market segments and geographies. • Nokia and Microsoft would closely collaborate on joint marketing initiatives and a shared development roadmap to align on the future evolution of mobile products. • Bing would power Nokia’s search services across Nokia devices and services, giving customers access to Bing’s next generation search capabilities. Microsoft ad Center would provide search advertising services on Nokia’s line of devices and services. 28 K.C COLLEGE
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• Nokia Maps would be a core part of Microsoft’s mapping services. For example, Maps would be integrated with Microsoft’s Bing search engine and ad Center advertising platform to form a unique local search and advertising experience • Nokia’s extensive operator billing agreements would make it easier for consumers to purchase Nokia Windows Phone services in countries where credit-card use is low. • Microsoft development tools would be used to create applications to run on Nokia Windows Phones, allowing developers to easily leverage the ecosystem’s global reach. • Nokia’s content and application store would be integrated with Microsoft Marketplace for a more compelling consumer experience.
In early 2008, Samsung Telecommunications India Pvt. Ltd. (Samsung India), a subsidiary of Samsung Electronics Co. Ltd. (Samsung), announced its various strategic initiatives to double its market share in the India mobile phone market by the end of the year. The company was bolstering is distribution network, rolling out new mobile phone models at different price points with a new brand positioning, and also planning to leverage on the popularity of its new brand ambassador Aamir Khan, in order to achieve its market share objective in this key emerging market. Not too long ago, Nokia was the market leader in mobile phones and Samsung was just another player in the market. The scenario has changed a lot in the last couple of years. Samsung became the dominant force in the Smartphone market and Nokia lost its market share to a bare minimum . Though the success of Samsung Smartphone can be largely attributed to Android, it is not the only reason why Samsung succeeded in the market. The strategy adopted by Samsung to position itself can be considered as a major reason for its exceptional performance. The dominance of Samsung has very much to do with the introduction of Android in 2008. Till then, Symbian was the top OS in the market and Nokia was the top player. Many to p mob ile phon e makers adopted An droi d OS to gain advantage in the market. Within the Android OS 29 K.C COLLEGE
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platform, Samsung faced competition from other players like Sony, HTC, Motorola and LG etc. Outside of the Android OS, the main competitors included Nokia, Apple and BlackBerry etc. Facing these many competitors and achieving supremacy was a tough task for Samsung. When Samsung shifted to Android, it released many models in different price categories. However, the focus was on one major model – the Samsun g Galaxy S. It was considered to be the flagship model of the brand’s lineup. After the success of Galaxy S, the company came up with Galaxy S2, which is also a huge hit all over the world. The Galaxy S3 followed suit and it managed to outsell iP hone thereby becoming the world’s most successful Smartphone. Despite having a lot of high end Smartphones, Samsung focused on one flagship at a time and this proved to be a successful strategy. In the first quarter of 2012, Samsung surpassed Nokia to become the top mo bile manufacturer . The year 2012 belongs to Samsung and there is no turning back for the Korean Smartphone maker. One more reason for the success of Samsung in the market is its command over the supply chain. At any point of time, you can get access to Samsung’s flagship models all over the world. There were reports that Galaxy S3 sold more than 30 million units till now. This was made possible only because of Samsung’s control over its supply chain. The same can be expected for its upcoming models. I don’t think other major brands have managed their supply chain as good as Samsung.
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WHY NOKIA FAILED?
There was a time when Nokia ruled, Samsung struggled and Apple was nowhere in the phone market. Now the roles are reversed and Nokia is struggling hard not be nowhere. Samsung has surpassed Nokia in cell phone sales, thereby ending Nokia’s 14-year rule as a leading handset maker, according to IHS iSuppli and Strategy Analytics. Nokia shipped 83 million handsets in Q1 2012, while Samsung shipped 92 million handsets. It's not just about those numbers. Standard & Poor has also downgraded Nokia’s bonds to a grade of BB+/B. Nokia became the world's largest cell phone maker in 1998 when it overtook Motorola - at a time when Samsung had just entered the industry - and it controlled around 40 per cent of the market for years before Apple Inc's iPhone was unveiled in 2007. "After 14 years as the largest global mobile phone maker, getting knocked off the top spot will come as a bitter blow to Nokia," says Ben Wood, head of research at CCS Insight, who has followed the industry since the 1990s. But what's the reason behind Nokia's fall? Here are the possible things that went wrong with Nokia. COMPLACENCY
As a market leader for over a decade, Nokia didn't really plan for the future as it seemed a bit complacent with its products. When Apple launched the iPhone in 2007, the first touch phone, Nokia was still priding in its E-series by when the definition of Smartphone had undergone a tremendous change. That was least expected from the pioneer in the Smartphone market. The success of iPhone didn't have any significant impact on Nokia, unlike Samsung, which experimented with off-the-shelf technologies and managed a transition to Smartphone much faster than expected. And Nokia, which had launched its first Smartphone through its Symbian series 60 in 2002, remained a pioneer with no better future prospects. Nokia failed to anticipate, understand or organize itself to deal with the changing times. LACK OF INNOVATION
While Samsung comes up with new phones almost every year with a slight modification from the previous launch, Nokia's Windows phone which came in 2011 lacked some basic technology essential to drive its sales. Nokia's Lumia series was launched with a bang, but didn't click. Reasons can be its design, which wasn't as attractive as Samsung 31 K.C COLLEGE
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phones or the iPhone. Today the sale of phones is dependent on how shiny or trendy it looks. Leave aside the looks, Nokia phones didn't have the front camera, which makes it not even 3G enabled. And we are on the threshold of entering the 4G era. So, Nokia's latest phones were featuring ready, but not future ready. FROM SYMBIAN TO WINDOWS
Nokia was solely dependent on Symbian till it entered into a partnership with Microsoft recently. But its shift to Windows was considered a tad too late as by then Apple and Samsung had established their dominance. The operating system space was nearly occupied by Android and iOS leaving not much role for Windows. But that cannot be translated into a failed partnership. “Nokia and Microsoft are no weaklings, they do have assets. We believe that there is a good chemistry there with that partnership, and ultimately long-term Windows P hone will be successful,” Wayne Lam, IHS senior analyst, was quoted by Wired. Hence what's advisable for Nokia is to adopt multi-operating systems to make the most of all. Nokia made the biggest mistake of not adopting Android much earlier and deciding to stick with Symbian (and experiment with Maemo). Symbian was a developer-rich operating system but it could not really match the user experience offered by iOS and Android. Ultimately, Nokia could not stand the race and was pushed down by Samsung. With the decision to join hands with Microsoft, Nokia’s final hopes lie with the much-awaited Windows 8 phones, which are slated to release in October this year. However, the damage is already done!
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PRODUCT COMPARISON Samsung Galaxy S III vs. Nokia Lumia 900
There's plenty of hot new Smartphone hitting the market in 2012, but two of the most talked about are the Samsung Galaxy S III and the Nokia Lumia 900. Choosing between an Android phone and a Windows P hone definitely isn't easy, as both of these powerhouses have impressive specifications and features. Is the Samsung Galaxy S III the right phone for you, or does Nokia's flagship Lumia 900 suit you better? Let's compare! Samsung Galaxy S III
Nokia Lumia 900
Verdict ?
OPERATING SYSTEM
Google Android 4.0 (Ice Cream Sandwich)
Microsoft Windows Phone 7.5 (Mango)
Samsung Galaxy S III
UI OVERLAY
Samsung Touch WIZ
N/A
N/A
4.3in
Samsung Galaxy S III
480x800
Samsung Galaxy S III
AMOLED
Samsung Galaxy S III
SCREEN SIZE
SCREEN RESOLUTION
DISPLAY TECHNOLOGY
4.8in
1280x720
Super AMOLED HD
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PIXEL DENSITY
306ppi
217ppi
Samsung Galaxy S III
FRONT CAMERA
1.9-megapixels
1-megapixel
Samsung Galaxy S III
REAR CAMERA
8 megapixels w/single-LED flash
8 megapixels w/dual-LED flash
Draw
CAMERA FEATURES
Simultaneous HD video and image recording, Autofocus, geotagging, touch focus, face and smile detection
Autofocus, geotagging, touch focus, video stabilization
Samsung Galaxy S III
VIDEO RECORDING
1080p HD @ 30fps (720p HD front camera)
720p HD @ 30fps (VGA front camera)
Samsung Galaxy S III
FM RADIO
Yes
Yes
Draw
16GB
Samsung Galaxy S III Samsung Galaxy S III
INTERNAL MEMORY
16GB/32GB/64GB
EXPANDABLE MEMORY
Yes, microSD
No
THICKNESS
8.6mm
11.5mm
Samsung 34
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Galaxy S III
160g
Samsung Galaxy S III
Polycarbonate (Unibody)
Nokia Lumia 900
1GB
512MB
Samsung Galaxy S III
PROCESSOR
Samsung Exynos Quad (Cortex A9) quad-core 1.4GHz
Qualcomm Snapdragon single-core 1.4GHz
Samsung Galaxy S III
AUSTRALIA N 3G NETWORKS
HSDPA 850/900/2100
HSDPA 850/900/2100
Draw
AUSTRALIA N 4G NETWORKS
Unknown
No
Unknown
WI-FI
802.11a/b/g/n
802.11b/g/n
Draw
2.1 with A2DP
Samsung Galaxy S III
WEIGHT
BUILD MATERIAL
RAM
BLUETOOTH
133g
Polycarbonate (Hyper glaze finish)
4.0 with A2DP
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HDMI-OUT QUOTED BATTERY LIFE
BATTERY CAPACITY
No (Yes with MHL adapter)
Up to 11h 40 min
2100mAh
No
Draw
Up to 7h
Samsung Galaxy S III
1830mAh
Samsung Galaxy S III
REMOVABLE BATTERY
Yes
No
Samsung Galaxy S III
MAJOR CARRIERS
Unknown
Optus
Unknown
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CHAPTER 3 CONCLUSION
Nokia and Samsung both are one of the leading mobile phone manufacturers around the world. As per the popularity, Nokia and Samsung, both the brands are quite popular in the mainstream mobile phone markets that have their niche markets and followers. But if statistics are to be believed, Nokia holds 36% of the total market share in the mobile phone market and thus it grabs most of the market share in comparison to the other mobile phones. As far as Samsung is concerned, it has a lesser market share as compared to Nokia which hold the largest market share in the world. Nokia mobile phones have got worldwide appreciation. Because they have captured the large portion of mobile market. Due to high quality, cost effectiveness & large features; The Nokia mobile phones can be easily repaired on the mobile repair shops, as the company also supplies spare parts in the market. Nokia mobile phones resemble latest features with the change of time. Where Nokia is known for its technologically brilliant devices, that are very popular amongst the masses, even in the lower income group. On the other hand, talking about Samsung, they are known for their stylish devices that have now started tapping the lower segment as well. Their signature slider phones are quite popular amongst the masses and they have a mastery over the manufacturing of mobile phones. P erhaps that has made them come up with the thinnest slider phone from their factory. So, Samsung has also started making its presence felt in the market. In the recent past we have seen some of the most coveted and brilliant mobile phones from Nokia and Samsung. There has been a lot of hullabaloo over the prestigious 'N' series that has earned a reputation of having state of art mobile phones in its kitty. On the other hand, consider the ultra edition series by Samsung that has also launched some of the 37 K.C COLLEGE
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most powerful mobile phones of its times. Both of these series have created ripples in the mobile phone market and are quite popular. So, the choice of mobile phones is certainly a matter of one's interest and preference. Both of these mobile handsets have been popular in their target markets and both have been successful in giving some of the most popular handsets of today. So choose the one that suits you the best!
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