Question (1):
The International Cricket Council (ICC) issued a warning to X, an international player, in 2011 for advertising competitors of sponsor brands. Identify X.
Answer:
M.S. Dhoni
Question (2):
Which company’s logo is this image a parody of?
Answer:
Pepsi
Question (3):
X had a sponsorship deal with Liverpool Football Club. However, it was accused of making fun of its history and culture in one of its marketing campaigns on Twitter. Identify X.
Answer:
Dunkin' Donuts
Technology Company X released an advertisement stating that it is now present everywhere. In response to it, competitor Y released an advertising campaign stating that X’s products are indeed everywhere and are stealing customers’ private data. Identify X.
Answer:
Google Chrome (Y Microsoft)
Company X had designed a marketing campaign around a famous athlete Y, referring to him as ‘bullet’. However, X had to withdraw the campaign after Y was accused of murdering his girlfriend with a gun. Idenfity X.
Question (4):
Question (5):
Answer:
Nike
In an international rugby event in 2011, Company X was accused of marketing its product Y (a player accessory) even though it was not a sponsor. X refuted the allegation and instead, offered to pay the fines imposed on the players advertising the brand. Identify X (the company).
Answer:
OPRO (Produces mouthguards)
X, a home improvement chain, ambushed a global phone manufacturer (Y) by positioning a banner below Y’s banner. The slogan it put up translates to ‘we recycle leftover paint’. Identify X.
Answer:
Rona (Y Apple)
Question (8):
X is a marketing strategy under which a brand sponsors an individual or an individual event in order to present itself as the sponsor of a larger event. Identify event.
Answer:
Coattail Ambush Marketing
Question (9):
X is a marketing strategy under which a sponsor exceeds the deliverables agreed upon in agreement. Thus, X violates the terms of agreement.
Answer:
Selfambushing
Question (10):
X opened a bank in order to advertise its products since it wasn’t permitted to advertise them. Identify the country of origin of X.
Question (6):
Question (7):
Answer:
Russia
In a battle between the major ecommerce players, Company X purchased a web domain related to a major campaign by its competitor, Company Y. Thus, users were redirected to X when they visited that web domain. Identify X and Y.
Answer:
X Amazon; Y Flipkart
A funny android game, youtube video and theme song were released under a brand name in Australia as part of an unusual campaign to prevent accidents. The android game became hugely popular and also had a sequel. Identify the name of the brand.
Answer:
Dumb ways to die
Question (13):
Company X released a marketing campaign during an Olympics, stating that all people are athletes and not just the ones who participate in the Olympics. Identify X.
Answer:
Nike
Question (14):
In the midst of a blackout in 2013 Super Bowl, X came up with a sneaky advertisement to attract attention. Name X.
Answer:
Oreo
In an extreme form of product placement, this iconic brand appears in most scenes of the movie Fight Club. Through this, David Fincher wanted to represent extreme consumerism in today’s world. What is the brand?
Answer:
Starbucks
Question (11):
Question (12):
Question (15):
Question (16):
Mr. Jay was the proponent of a marketing concept in 1984. Today, this concept has gained widespread recognition. Name the concept.
Answer:
Guerilla Marketing
Question (17):
In the 1980s, liquor company X launched a nowlegendary campaign featuring its iconic bottle in various situations depicting everything from world events to space exploration. Identify X.
Answer:
Absolut Vodka
Question (18):
In a famous advertisement, company X showed both chicken and egg at second position. It called itself ‘always first’. Identify X.
Answer:
DHL
Question (19):
Buying out one’s own supplier is known as ____.
Answer:
Backward integration
Question (20):
A company owns brand X, which has been extremely successful. It uses the brand name of X to launch another product. What is this strategy called?
Answer:
Brand Extension
Question (21):
Brand X lays more focus on earning shortterm revenues while ignoring longterm issues. Which branding strategy is X using?
Answer:
Milking
Question (22):
A balance sheet has two sides. When these two sides are looked at considering a brand, a famous marketing concept emerges. What is this concept?
Answer:
Brand Equity
Recently, gaming company X’s share price increased to nearly double. A few weeks later, the price fell by nearly 17%, on a single day. All of this can be attributed to one particular game. Identify X.
Answer:
Nintendo
X is a biological phenomenon which finds use in consumer research. Under this method of research, customers are shown advertisements and their eyes are checked to test their reaction in a controlled environment. Identify X.
Answer:
Pupil Dilation
Question (25):
Many airlines have arrangements regarding cooperation and codesharing. Air India is a member of one such arrangement. Name the arrangement mentioned.
Answer:
Star Alliance
Question (23):
Question (24):
Question (26):
A famous delivery services brand’s logo has an arrow embedded, which makes use of the negative space in the logo. Identify the brand.
Answer:
Fedex
Question (27):
A famous brand uses its logo to show that it keeps products ‘from A to Z’. Name the brand.
Answer:
Amazon
Question (28):
The first step in marketing any product is dividing the entire market in distinct parts. What is this process known as?
Answer:
Segmentation
Question (29):
There is a particular manner in which the brand owner wants the customers to view the brand. Which marketing concept is being used here?
Answer:
Brand Identity
Question (30):
Many companies set the prices of their products so low so that its competitors are forced to leave the market. What is this strategy called?
Answer:
Predatory Pricing
Company X recently released a new washing machine. While it has been in the business for many years, it has been losing market share in the recent times. It has also received several complaints regarding the quality of its products. However, there is a segment of the market which continues to purchase X’s products, without even considering buying the competitor’s products. Which marketing concept is this consumer segment displaying?
Answer:
Brand Loyalty
Question (32):
When one talks about instant noodles, the first name that comes to mind is ‘Maggi’. Which marketing concept is used here? Hint: This concept is a part of brand awareness.
Answer:
Brand Recall
Question (33):
Company X produces chips under two different brand names. This is an example of which branding concept?
Answer:
Multibranding
Company X, an Indian company in the aviation sector, released an advertisement claiming that it had changed the way it operates. Its competitor, Y, was quick to ambush the advertisement by famously stating that it was, in fact, Y which had caused X to change. Identify X.
Answer:
Jet Airways
Question (35):
Newspaper X launched an attack against competitor Y by stating that X also has pages 1, 2, 4, 5, 6, 7 & 8, thus claiming that Y only consists of gossips and celebrity news. Identify X.
Answer:
The Hindu
Question (31):
Question (34):
In a billboard advertisement, brand X informed its customer that its products are available on the second floor. Its competitor, Y, ambushed the advertisement with another billboard advertisement stating that Y is available everywhere. Identify Y.
Answer:
Pepsi
Company X’s phones were found to have a problem wherein the phones would actually bend slightly. Company Y took advantage of this problem by portraying that X’s phones are actually bowing to Y’s products. Identify Y.
Answer:
Samsung
Chocolate company X released an advertisement stating that unlike its competitor, who said 1st of every month is an occasion to eat a chocolate, X’s chocolates can be eaten any day of the month. Name the parent company of X.
Answer:
Nestle
Company X produces a premium cosmetic product Y. In order to take on its competitor, who sells its products at a price lower than that of Y, Company X releases a lowerpriced product Z. What kind of a brand is Z?
Answer:
Fighter brand
Question (40):
The companies given executed a famous marketing strategy. Identify the strategy.
Question (36):
Question (37):
Question (38):
Question (39):
Answer:
Surrogate marketing
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