2010
a
Pizza Cafe' e' Ta Torn Yorn
Pizza Café Ta Torn Yorn
[Miss.Sutasinee Suwarapattanaporn
]
ID: 5031205505 Tourism Management Project feasibility study and evaluation
b
Preface This report is Project Feasibility Subject. This report is part of third semester (summer) the course code is 1203302. I spend time one month for to do this project. I find out the information and analysis the information by myself. I collect the information every time, which I can to do this. In this course, that I think successful and I can practice myself about responsibility and develop skill to continuous. This Business project feasibility conducted from Pizza café to perform the small and medium-business enterprises for proposes by use in operation system and find For the report of project tell information that investor should be know about operator in business of furniture category as well as introduction, industry profile, market feasibility study, technical feasibility study, financial analysis, and summary of project. This report tell about problem analysis and resolvable include of recommendations benefit for investors to invest. Pizza café hope to this business project can be build confidence and create better profit return for the investor.
c
Executive Summary
Description of Business Ta Torn Yorn Pizza is the pizza café. Ta Torn Yorn Pizza is pizza restaurant. Customers can relax with good atmosphere and tasty food and one of my services is delivery pizza around Phitsanuloke not more than 8 kilo. In the morning, I serve breakfast, sandwich and beverages for customers. So they can order breakfast for going work or they can stay at café for eat in the morning. In the afternoon: pizza, appetizers, ice cream, bakery and beverages is the main menu. I provide set of menu for customers. In evening, I provide cocktail bar and acoustic song. In occasionally I also provide a special drink for each season. My pizza café is the first restaurant at Public Chomnan River. Ta Torn Yurn Pizza mix is between cocktail bar and pizza restaurant. My kitchen is the container, and the container can not move. As well as I provide delivery service. The most important is I have Thai pizza style and classic style pizza that, I concern with using herb ingredients. I open between 7.00 – 10.00, 11.30 – 00.00 am. For other pizza restaurant, they not only not fast, but also have a basic food. While Ta Torn Yorn Pizza menu has much more than other pizza such as cocktail bar, breakfast, afternoon and lunch. So Ta Torn Yorn Pizza suitable for meeting and having a party. Moreover, when customers are exhausted from work they can come here for relax. My café locate at Public Chomnan River, Phitsanulok Province in front of high school, telephone organization (TOT) and post office. Pizza cafe Ta- Torn-Yorn Torn-Yo rn creates a friendly friendl y and pleasant environment env ironment for customers in a well-designed and productive environment in which people can work happily. I focus to the look and taste of pizza as well as to high-quality ingredients. I look to provide the best possible value to our customers who desire great tasting pizza and to provide customers with the satisfaction of receiving a great value, both tangibly and intangibly. I will also create and nurture a healthy, creative, respectful, and fun working environment, in which our employees are fairly compensated and encouraged to respect the customer and the quality of the product to produce. I give fair price to consumer and give fair salary to employee, including to fairly compensating owners and investors for their investment and risk.
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Table of Contents
Preface............................................................................ Preface...................................................... ............................................ ............................................ ............................. ....... b ................................................................ ............................................ ........................................ .................. c Executive Summary .......................................... ............................................................... ............................................ .................................... .............. c Description of Business ......................................... Table of picture ............................................... ..................................................................... ............................................ ............................................ ...................... e Chapter 1 ......................................................... ............................................................................... ............................................ ............................................ ...................... 1 Introduction .......................................... ................................................................ ............................................ ............................................ ............................. ....... 1 Background and Significance Si gnificance of the th e project proje ct ........................................... ............................................................. .................. 1 Project Objective ............................................. ................................................................... ............................................ ............................................ ...................... 2 Expectation .......................................... ................................................................ ............................................ ............................................ ............................. ....... 2 Chapter 2 ......................................................... ............................................................................... ............................................ ............................................ ...................... 4 Industry profile.................................. profile....................................................... ........................................... ............................................ ................................. ........... 4 Nature of industry ............................................................. ................................................................................... ........................................ .................. 4 Situation of Industry ........................................... ................................................................. ............................................ ........................................ .................. 6 Product/service ......................................... ............................................................... ............................................ ............................................ ............................. ....... 8 Vision ............................................ .................................................................. ............................................ ............................................ ...................................... ................ 10 Mission .......................................... ................................................................ ............................................ ............................................ .................................. ............ 10 Strategy ......................................... ............................................................... ............................................ ............................................ ...................................... ................ 11 ............................................................... ............................................ ............................................ .................................. ............ 13 Chapter 3 ......................................... Market Feasibility Study ............................. ................................................... ............................................ .......................................... .................... 13 ................................................................. ............................................ ...................................... ................ 13 Pizza and Politics........................................... Competitor Analysis ........................................... ................................................................. ............................................ ...................................... ................ 17 Customer Analysis ......................................................... ............................................................................... ............................................ ........................... ..... 17 Competitive Analysis .......................................... ................................................................ ............................................ ...................................... ................ 19 19 STP Analysis ........................................ .............................................................. ............................................ ............................................ ............................... ......... 20 Market Segmentation .......................................... ................................................................ ............................................ ...................................... ................ 20 Marketing Mix Strategy ............................... ..................................................... ............................................ ............................................ ........................ 21 Sale Forecast/Profit Estimation.................................. Estimation........................................................ ............................................ ............................... ......... 30 Sale Forecast ............................................ .................................................................. ............................................ ............................................ ........................... ..... 30 Sales Forecast/Profit Estimation ........................................ .............................................................. ............................................ ........................ 32 Marketing Expenses (Sales Incentive) ......................................... ............................................................... .................................. ............ 42 Conclusion ........................................... ................................................................. ............................................ ............................................ ........................... ..... 44 Chapter 3 ......................................................... ............................................................................... ............................................ ...................................... ................ 44 Market Analysis ............................................................. ................................................................................... ............................................ ........................ 44 General Environment Analysis (PEST)........................................... ................................................................. ........................... ..... 44 Competition Analysis (3C Analysis) ........................................... ................................................................. ............................... ......... 44 Competitor Analysis ........................................... ................................................................. ............................................ ...................................... ................ 44 Customer Analysis ......................................................... ............................................................................... ............................................ ........................... ..... 45 Chapter 4: Technical Feasibility Feasibilit y Study Stud y ......................................... ............................................................... .................................. ............ 46 Machine Tools/ Equipment ............................. ................................................... ............................................ .......................................... .................... 50 Location ............................................ .................................................................. ............................................ ............................................ .................................. ............ 52 Facility Layout ........................................................... ................................................................................. ............................................ ........................... ..... 53 Map of pizza café ............................................ .................................................................. ............................................ .................................. ............ 54 Facility Management .......................................... ................................................................ ............................................ .................................. ............ 55 Cost of investment .......................................... ................................................................ ............................................ .......................................... .................... 57 ............................................................... ............................................ ...................................... ................ 57 Pre cost of investment ......................................... - Furniture ............................................ .................................................................. ............................................ ............................................ ........................... ..... 57 57
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- Electronic equipment ....................................... ............................................................. ............................................ ............................... ......... 59 The product in pizza café ........................................... ................................................................. ............................................ ............................... ......... 61 Depreciation ......................................... ............................................................... ............................................ ............................................ ............................... ......... 70 Investment cost ............................................ .................................................................. ............................................ ............................................ ........................ 73 73 Income of glow and pizza café ............................................. ................................................................... ...................................... ................ 74 Direct labor cost ...................................... ............................................................ ............................................ .......................................... .................... 76 Overhead ........................................... ................................................................ ........................................... ............................................ ............................... ......... 76 Management Analysis ..................................... ........................................................... ............................................ ...................................... ................ 76 76 Chapter 4 ......................................................... ............................................................................... ............................................ .......................................... .................... 77 77 Conclusion ........................................... ................................................................. ............................................ ............................................ ............................... ......... 77 Chapter 5 ......................................................... ............................................................................... ............................................ .......................................... .................... 78 78 Financial Analysis ........................................ .............................................................. ............................................ ............................................ ........................ 78 Profit/Loss Statement .............................................. .................................................................... ............................................ .................................. ............ 78 78 Cash Flow ......................................... ............................................................... ............................................ ............................................ .................................. ............ 94 Balance sheet ........................................... ................................................................. ............................................ ............................................ ......................... ... 107 All financial Statement ........................................... ................................................................. ............................................ ................................ .......... 113 Financial analysis ....................... ............................................ ........................................... ............................................ .................................... .............. 113 11 3 Profitability Profitabilit y Ratio.............................. Ratio.................................................... ............................................ ............................................ ................................ .......... 115 Profit margin ............................................ .................................................................. ............................................ ........................................... ..................... 115 Return on asset (ROA) ............................................ .................................................................. ............................................ ................................ .......... 115 Return on investment ..................................................... ........................................................................... ............................................ ......................... ... 116 Asset turnover .......................................... ................................................................ ............................................ ........................................... ..................... 116 Debt ratio ......................................... ............................................................... ............................................ ............................................ ............................. ....... 117 Time interest earn ............................................ ................................................................. ........................................... ........................................ .................. 117 Conclusion ........................................... ................................................................. ............................................ ............................................ ............................. ....... 117 Chapter7 ............................................ .................................................................. ............................................ ............................................ ................................ .......... 118 Conclusion ........................................... ................................................................. ............................................ ............................................ ............................. ....... 118 Reference: ......................................... ............................................................... ............................................ ............................................ ................................ .......... 122
Table of picture Figure 1company ......................................... ............................................................... ............................................ ............................................ ........................ 17 Figure 2 customer ........................................... ................................................................. ............................................ .......................................... .................... 18 Figure 3: pie chart ............................................... ..................................................................... ............................................ ...................................... ................ 21 Figure 4: picture types of pizza .......................................... ................................................................ ............................................ ........................ 23 Figure 5: spaghetti.................................... spaghetti.......................................................... ............................................ ............................................ ........................... ..... 24 Figure 6: beverage and cocktail ..................................... ........................................................... ............................................ ........................... ..... 26 Figure 7: ice-cream ......................................... ............................................................... ............................................ .......................................... .................... 28 Figure 8: cake ............................. .................................................. ........................................... ............................................ .......................................... .................... 29 Figure 9: shop .......................................... ................................................................ ............................................ ............................................ ........................... ..... 52 Figure 10: layout ............................................. ................................................................... ............................................ .......................................... .................... 53 Figure 11: map ................................................ ...................................................................... ............................................ .......................................... .................... 54 Figure 12: chomnan river ........................................... ................................................................. ............................................ ............................... ......... 54 Figure 13: machine ......................................... ............................................................... ............................................ .......................................... .................... 55 Figure 14:furniture .......................................... ................................................................ ............................................ .......................................... .................... 57 Figure 15: electronic equipment ...................................................... ............................................................................ ............................... ......... 59
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Picture 1: pizza ........................... ................................................ ........................................... ............................................ ............................................ ...................... 9
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Chapter 1 Introduction Background and Significance of the project
The reason of why I choose to do the pizza café, because of nowadays the most people interested western culture including the food style of western. I realize the new flavor for Thai people and for foreigner tourist. My business emphasize the new flavor and exotic for attractive the customer. My business is small business and low investment, pizza café in car. My business can remove to everywhere, when I want to move. My business has many product and service such as product salad bar, pizza, bakery and beverage. I want to open a small pizza business, because of there are three possible outcomes, resounding success, minimal minimal success or failure. Help maximize your chances for success. Find a suitable location for a pizza business using demographics, and other valuable information Avoid the most common pitfall. I want to develop new recipes that will become my license. That means I think of all possible consequences of any action I take and through organization of effort, move forward as quickly and effectively as possible. To start and organize any restaurant business and get the most from my efforts I must set goals. My targets are students, workers, and foreigner or foreigner tourist. Our business will be making in municipal of Phitsanulok province.
Year
Men
Women
Total
2550
414,311
427,372
841,683
2551
415,106
428,889
843,995
2552
415,593
429,968
845,561
The number of population is evidence of civilian register is in the municipal limits only. It still has some people come to investment, work, student and tourist that come in Phitsanulokin each day. The population in this group is uncertainty (the hide population), that is the people who have come to use many service within municipal city Phitsanulok limits. So, they are another one that important for growing of the population and city.
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Project Objective The project Pizza Café business has required knowledge and objective as follow 1. For study in the real situation and analysis situation. 2. For analyze to set the goal and management of project. 3. For analyze competitor of the business in real situation. 4. For study return and risk of project.
Expectation Expectations of the project Pizza Café business are the way that conduct to the objective and made the business accomplish. 1. Can analysis situation and meet the way to solve the problem. 2. Can accomplish the goal and effective management of the project. 3. Can generate modern Pizza Café that have unique different from competitor. 4. Can generate income and achieve sale forecast or more. 5. Can increase income in my business continuously. The benefit from project after accomplish from set and learn process of the project, and it lead you to understand every step to make the project in the real life. 1. Can evaluate and identify the meaning of the Project Feasibility. 2. Have more skill and efficiency to do the project in the real situation. 3. Have more ability to solve the problem when situation change. 4. Have channel differentiation.
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Time frame
No
Time
Activity
-Meeting discussion for choose the business that we 1
2 days
want to do. - Planning the operation of business.
2
1 week - Survey the market of pizza. - Choose the target market of customer.
3
1 week -Set the budget of the pizza café
4
1 week -Survey of the location near the target market and buy
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2 weeks
the building. -Design and decorate the building
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2 weeks -Buy material and equipment.
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1 week -Set up the electronic and equipment
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2 weeks -Advertising and promote our business.
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1 week
Activities
- Meeting with your friends or family. - Celebration of birthday and congratulations. - Marriage of anniversary. - Meeting with your girlfriend or boyfriend
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Chapter 2 Industry profile Nature of industry Pizza’s history Pizza was considered a peasant's meal in Italy for centuries. Modern Pizza is believed to have been invented to Raffaele Esposito a baker in Napes aski (Napoli), in the Campania region of Italy. According to published pub lished reports, in 1889 Esposito Espos ito of Pizzeria Piz zeria di Pietro (now called Pizzeria Brandi) baked pizza especially for the visit of Italian King Umberto I and Queen Margherita. One of these pizzas embellished the classic pizza alla marinara with mozzarella and basil. According to historians this pizza was said to be very patriotic and because it "resembled the Italian flag" with its colors of green (basil), white (mozzarella), and red (tomatoes), and was favored by the Queen. This pizza was named Pizza Margherita after the Queen of is believed to be the origin of the pizza we have today. Many believe it also establishes Naples as the pizza capitol of the world. If you visit Europe you'll find that what we call a Cheese Pizza is commonly referred to as a Marghertia Pizza. In 1830 what is believed to be "the world's first true pizzeria," Antica Pizzeria Port' Alba, opened. This pizzeria is still in business today at Via Via Port'Alba 18 in Naples! The general consensus is that the most authentic pizza is Pizza Napoletana (Neapolitan Pizza) made with fresh mozzarella, home-made sauce from fresh vine ripened tomatoes and fresh herbs, and the artistry of the pizzaioli, the pizza makers. Truly great pizza dough is made only with flour, natural yeast or brewers yeast, salt and water. It must be kneaded by hand or mixers which do not cause the dough to overheat and the dough must be punched down and shaped by hand.
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The Original Pizza Was Probably not Italian
Pizza is basically a meal prepared in a plate made of bread. This idea actually dates back to the 16 century Greeks who eat flat round bread (plankutos) backed with an assortment of toppings. Tomatoes, which were originally thought to be a poisonous ornamental plant, came from Italy to Mexico and from Peru to Spain. True mozzarella is actually made from the milk of the water buffalo and was imported from India in the 7th century. It was not widely available as a cheese product in Southern Italy and Campania until the second half of the eighteenth century. Pizza migrated to America with Italian immigrants in the latter half of the 19th century. By the turn of the century, Italians had begun to open their own bakeries and were selling groceries as well as pizza. Gennaro Lombardi opened the first true U.S. pizzeria in 1905 in New York City at 53 1/3 Spring Street (Lombardi's is reopened today at 32 Spring Street). But it wasn't until after World War II when returning GI's created a nationwide demand for the pizza they had eaten and loved in Italy that pizza went public. In the 1950's packaged pizzas to prepare at home from Chef Boyardee hit the market and Pizza Hut, Shakes, and other mass production pizza parlors appeared greatly expanding the market for pizza. Today, pizza is consistently within the top 3 foods eaten by Americans and a staple of the American diet. Pizza consumption in the United States is staggering. It's estimated that Americans eat approximately 150 acres of pizza each day, or about 400 slices per second. The pizza industry is estimated to gross more than $35 billion annually. In 1960 the Vietnam war with the American military base in Thailand. It has brought the culture of eating pizza with one but not as prevalent. Need to mesh the modern hotel and only Italian restaurant. But at about 2513 BC Pizza Hut. Opening the first Thai children younger generation is home parade through the city mesh. Today, eating pizza is not difficult anymore. Just one phone ring within 15 minutes to send home slice
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Situation of Industry Present
Today the pizza company or any fast-food is still famous and popular in teenager and foreigner. Since the beginning to promote restaurant until now, my company want to focus on student and worker near Chomnan River is first and make them is the center to promote Ta Torn Yorn pizza café can attract customers both of Thai people and foreigner. Ta Torn Yorn identity atmosphere and design structure in the restaurant to support within café for the customers enjoy and take time have a meal calmly and private. And then my company is suitable for Thai people and foreigner. In the integration is Thai herbs mix together with pizza. Such as spicy Tom Yum Kung, Paneng , Kee-Mao seafood pizza. My company set 3 size for the customer to select and tasty. In the raw material to use in component in pizza is easy to find in Thai market thus Ta Torn Yorn pizza café can set lower price than other company for attract the customers. My company will be care about service and good taste, concern about every circumspect for make customers satisfy in Ta Torn Yorn pizza café.
-
In the present most of people knows about pizza and pizza distribution in the world wide. My business is small and many competitors, such as pizza hut and Pizza Company.
- Choice evaluation a consumer will have led the data that collects to keep come to very is a category and analyze the merit , disadvantages , both of in comparison character seeks the choice and the worthiness most , the making a decision chooses best choice , assessment back , the assessor will know the merit , disadvantages , thereafter a person will must decide to choose best choice in something , problem , often use the experience in the past is standard , both of the experience of oneself and others -
Because of Pizza Hut be the franchise shop that has high Brand Image Image and in pizza market , Pizza Hut be 1 number leader always there is a branch in the foreign countries more than 90 worldwide countries has a prima facie case the value more 4,700 dollars but in Thailand which , have a prima facie case market value totals up 3,000 million, Pizza Hut have Market share stay 30% just which ,
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be born the cost has million 900 although high Brand Image and have the outstanding about always innovation. But the location many brunches in Bangkok and provincial a little more. The Pizza Company push , Market Mix a side is price and promotion still don't attract a consumer although , now will have doing , IMC side advertising such as ,leaflet distribution , advertise the way , television by have glory be skilled at make offerings star model famous halfcaste comes to are presenter repeat pizza style eyes smack imitates which originally from ,Pizza Hut never take an interest with , Presenter , no matter , besides still systematically , E-commerce at the website of Pizza Hut , directly which will have serve order a pizza and give news all information about a company for a consumer enhances , Brand Awareness of a pizza
more and
more and selling important that make market pizza point grows up to go up continuously be the administration is like delivery that have something , Guarantee the time in sending within 30 minute if exceed while fix take free , both of stagger but , although will have side addition. Promotion the some is how much but .The Pizza Company as a result have Promotion at the power more better such as using promotion BOGO , ( buy 1 1 in addition ) on March of every year using policy 199 one baht prices using. Sport marketing in the motorsports, BMW, in year 2006 Music Marketing for being Sponsor gives with the list, Academy Fantasia using oval stump Zen that is that will in customer group throws to mark type trace. Nat family then make , The Pizza Company , build , Brand Awareness get well visit moreover still have a consumer who have Brand royalty as well with such then big problem that can not make , Pizza Hut , step come in 1 number in Thailand replaces the rival that has type strength the Pizza Company get until seek something Differentiate get clearly in the feeling of a consumer moreover filtration behavior eats a pizza of a consumer is important that make circulation point of Pizza Hut change to come to 1 number has of Thailand.
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Growth rate Ta Torn Yorn pizza café is the same other fast-food companies but our company can make difference style in testy in business. That has relatively high competitor because it’s the process of the production is not complex and our company can design a new menu for the customers every time. Then the integration is easy to find and use budget is not high. It’s in the networking of restaurant has been financial for investment and expand business by franchise or branch in another province in Thailand. However each market has grown continuously. So our company might be safety customers by set promotion and service standard make the customer satisfy. In another way our company will be continuous to focus on marketing above the line advertising media, if other customer knows brand and location of Ta Torn Yorn pizza café. Then pizza business will be expanding automatically in the market.
Product/service Ta Torn Yorn pizza café is a small restaurant and a new business to entry in the market. The company try to promote Thai herb, Thai foods and intervene Thai culture mix with Ta Torn Yorn pizza in Manu to attract the customers and identity own Manu. The company wants to focus on teenagers, students, and foreigner the most around Chomnan River. Thus Ta Torn Yorn pizza café maintain about component in foods and want to make customer feel happy, when they tasty in special pizza of Ta Torn Yorn pizza café. My company design different style and different other company because other company is the same tasty but Manu of Ta Torn Yorn pizza will be present different tasty in pizza menu. The component is pizza in my restaurant use raw material in Thai and support Thai herbs, Thai foods into the market for the customers. It’s can make different idea and attract many customers comes to Ta Torn Yorn pizza café. In the future our company hopes to expand a new branch or franchise in Chiang -Rai and promote a new branch in other province in Thailand. And then Ta Torn Yorn pizza café emphasize in time and make the customers satisfy in service and tasty of a special pizza.
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My business is pizza café, which difference with other pizza company, such as tasty and location, including difference style my business style is Thai style. because , in Thailand the food , fast food , type , Pizza , get come in hold a market in Thailand 26 more year , in now , still have progress rate continuously , still be regarded as don't be full , because , have a prima facie case the value million 3,000 just a baht , when , compare with the food , fast food , chicken kind that have a prima facie case market value more 7,000 million a baht , and the behavior of a Thai , turn to have a meal a kind , fast food , more and more , neither will in the group , high school education child , undergraduate , student , until reach working age adult age since , 7-25 year , pizza shop must give the safety in the sense of the quality of the food , the food that use in cooking must change checking ,The Food and Drug Administration is (food project and a medicine) and have the saving heals ruby crowd horse farm , protect disease occurrence .
Picture 1: pizza
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Recipe of pizza
360 wheat gram flours are salt half the teaspoon is 3 baking teaspoon powders are come to oval crow dissolve already or 75 room gram temperatures 120 fresh milks are gram in front a pizza choose add as you like it there is add go to tomato sauce , salt is the pepper is the shrimp is sweet green chili is the ham is an onion slices the butter abrades a cover in front crowd a crow swells out the way does , wheat flour adds a basin mixes , take the butter or come to oval crow that the mountain not a room adds down go to, follow with salt , baking powder , sugar , milk , mix blend then massage , from that time iron powder is round this powder uses a half, this powder formula can do a pizza 2 powder does nun edge take the nun has added straight the edge already the edge, take window gang adds down go to add tomato sauce follows ,grade down thoroughly please , heap the nun down go to plentiful when get the favors of a pizza has followed to want already as a result , induce bake at 100 degree Celsius temperatures for 10-15 minute, for 10 powders minute , OK. Already. Vision - In the future if I already to expand my business, I hope to expand in other province in
Thailand. A consumer who is influential buying behavior and use goods, psychological factor composes the persuasion, acknowledgement, the belief and the attitude, the personality and the idea of oneself. Mission - Pizza Café Ta Torn Yorn creates a friendly and pleasant environment for customers in
a well-designed and productive environment in which people can work happily. I focus to the look and taste of pizza as well as to high-quality ingredients. I look to provide the best possible value to my customers with the satisfaction of receiving a great value, both tangibly and intangibly. My business is the first home-deliver of pizza in my hometown. In the future I will also create idea for a nurture healthy, and concern about the environment. The employees are respect and fairly for customer, including loyalty in the business.
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Pizza creates a friendly and pleasant atmosphere for customers in a well-designed and productive environment in which people can work happily. We are sensitive to the look and taste of good pizza as well as to high-quality ingredients. We look to provide the best possible possibl e value to our customers custo mers who desire great tasting pizza and to provide customers with the satisfaction of receiving a great value, both tangibly and intangibly. Additionally, we are the first home-deliverer of pizzas in our area. Our customers are our neighbors as we are residents of our market area. We will also create and nurture a healthy, heal thy, creative, respectful, resp ectful, and fun fu n working environment, environmen t, in which our employees are fairly compensated and encouraged to respect the customer and the quality of the product we produce. We seek fair and responsible profit, enough to keep the company financially healthy for the long term and to fairly compensate owners and investors for their investment and risk.
Strategy
- I use material from local area, because cheaper price and easy to find it. - I use material from local area, because I get new material and fresh more than material other area or far from my business located. - My business set up at Public Park and many varieties of menus. - If the customers order pizza the medium size, they can get salad bar free and if they order pizza large size, they can get free bacon bread. - pizza shop will must give social requirement , such as , the aims does the membership card and shop pizza way for receive special discount , which , will the show think , shop pizza way takes an interest with a customer who is a member of more and more.
Product & Service I offer agriculture product to market for support the demand of fruit follow the trend of popular that are increase in every year, and in the other hand that affect to decrease in area for agriculture. For now will to put fruit to market that is Jujube (Jujube Fresh Milk).
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Vision
For make the product quality, must to has standard of product more than base that customer ask and always to develop the product. Mission
-
Set standard more than market and do it.
Strategy of the company divides to corporate level, business level, and function level. I decide to use strategies for will help the company to be as the vision of company by I recognize the organic farming in farm for guarantee to quality of product for safety and healthy. That makes motivation for market to ask for our product. Out of that strategy we will to set stable standard in every time For this business is sell all to wholesale that to be on time are very important there is in I standard for make sure to wholesaler who need our product.
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Chapter 3 Market Feasibility Study General Environment Analysis (PEST) PEST analysis is very important that an organization considers its environment before beginning the marketing process. In fact, environmental analysis should be continuous and feed all aspects of planning. The organization's marketing environment is made up from: PEST analysis stands for "Political, Economic, Social, and Technological analysis. It is a part of the external analysis when doing market research and gives a certain overview of the different macro environmental factors that the company has to take into consideration. Political factors include areas such as tax policy, employment laws, environmental regulations, trade restrictions and tariffs and political stability. The economic factors are the economic growth, interest rates, exchange rates and inflation rate. Social factors often look at the cultural aspects and include health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety. The technological factors also include ecological and environmental aspects and can determine the barriers to entry, minimum efficient production level and influence outsourcing decisions. It looks at elements such as R&D activity, automation, technology incentives and the rate of technological change. - Political Pizza and Politics
"Pizza and Politics" are open events, primarily targeted for students, to engage in a freeflowing discussion led by an expert, professor, or political/media figure on an important issue. Pizza is provided, the event is very informal, and the location is almost always at a venue away from the IOP such as a dorm common room or other space up in the Yard. Registration of business
Individual- It has one owner, several owners or partnership not registration. −
Enterprise of individual pizza café business not registration commerce.
−
Classify by corporate, limited company, partnership, common partnership.
−
Enterprise must registration following commercial law.
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Location for registration
Request for registration at Department of Business Development in Phitsanulok.
−
Admission
1. Partnership −
Partner not more than 3 persons
1,000
bath
−
Partner more than 3 persons paid for add per person
200
bath
500-25,000
bath
5,000-25,000
bath
2. Limited company −
Registration for memorandum of association
−
Registration for organization organizatio n
Income Tax
Individual Request identity personal pay tax card for Revenue Department in the area, that the location of the establishment. −
Must refer form of list of personal income tax annual year or semi year (income tax 90and 94).
−
If you have income more than 1,200,000 per year, must refer value at tax following VAT. 30
Corporation
Request identity personal pay tax card for Revenue Department in the area, that the location of the establishment. −
Must refer personal income tax annual year and half year (personal income tax 50and 51)
−
If you have income more than 1,200,000 per year, must refer value at tax following VAT. 30
- Economy
It remains difficult to predict the total revenue potential owned a pizza franchise. Each franchise sector faces challenges at the moment, waving to the economy and sales should decrease by the Board in 2009. Cost control, efficiency of management and commodity prices fall to help offset declining sales of the fall in the economy.
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According to research by direct vote, pizza franchises that can improve your quality service and offer consumers true will be those who enjoy the positive results in 2009. - Social
The socio-cultural environment encapsulates demand and tastes, which vary with fashion and disposable income, and general changes, can again provide both opportunities and threats for particular companies (Thompson, 2002; Pearce and Robinson, 2005). Over-time most products change from being a novelty to a situation of market saturation, and as this happens pricing and promotion strategies have to change. Similarly, some products and services will sell around the world with little variation, but these are relatively unusual. Organizations should be aware of demographics changes as the structure of the population by ages, affluence, regions, numbers working and so on can have an important bearing on demand as a whole and on demand for particular products and services. Threats to existing products might be increasing: opportunities for differentiation and market segmentation might be emerging. tell that a pillar in running a business for shows the responsibility that social must consider 3 pillar type bases that is 1) Products that is products production that doesn't be poisonous to are harmful a consumer and the social in the price , and 2) Process fair worth have the process produces the safety zone and work inventor and not safe with the diligent person and don't liberate are born the pollution , be bad the producer by oneself include the environment with , the raw material that use must miss from a place where destroys the environment , and something digest can crumble , do not be the responsibility both of environment in now and 3) People futures that are using labor fairly , there have labor good standards , and have Hello! with regard to be appropriate , the trend of , CSR , just begin highly popular not long ago stock of Thailand exchange all right stand business institute for the social , (Corporate Social Responsibility Institute , upward see and protect social problem and the environment but [ T letter ] , might happen from running a business of the self , and seem way marketing tool of a company in something public organization relations of oneself more than , though , , CSR , will happen get must have the cooperation of the labor , consumer , and the community , by must consider the sound of a consumer , in the foreign countries , will
16
regard important power will to cause , CSR , get permanently , network businessman chairman for the social and the environment , - Environment
The idea about the environment permanence or, the responsibility builds the social, at apply in the administration of a company on each day. Give a chance at equally old everybody officer, an officer will have had the right to works in the environment at without, threat, menace sexual, or The other , have no officer physical penalty , use the practice according to law the labor. The way work safety zone environment and good build the health, request an officer follows side safety regulation, and know the way protects oneself and the colleague. The measures of palace pertaining to reduction using plastic bag, or, garbage other reduction in the food shop or, selling point. - Technology
Technology is widely recognised by various literatures on strategic management (Capron and Glazer, 1987; Johnson and Scholes, 1993; Jan, 2002), as part of the organization and the industry part of the model as it is used for the creation of competitive advantage. However, technology external to the industry can also be captures and used, and this again can be influenced by government support and encouragement. Technological breakthroughs can create new industries which might prove a threat to existing organizations whose products or services might be rendered redundant, and those firms which might be affected in this way should be alert to the possibility. Equally, new technology could provide a useful input, in both manufacturing and service industries, but in turn its purchase will require funding and possibly employee training before it can be used.
Competition Analysis (3C Analysis)
17
Competitor Analysis For the plan increases the number of branches abundantly a pizza, to be continued concern about emphasize in provincial more and more. That’s depend on the latency’s of the location and the area that come and opening of new mall, now abundantly a pizza has 203 branch amounts, suppose end of this year has will about 208 a branch, from the end of year last have about 198 a branch, which, this year open a little new branch last year more that open very arrive at 28 a branch, because suppose next year economy situation will generally should improve.
Customer Analysis
Company
The Pizza Company
Product
Pizzas, Pastas, Baked rice, Appetizers, Ice-Cream, Beverage
Price
10 – 550 baht.
Features
High quality
Packaging
Plastic, Paper bag,Box
Advertising
Leaflet
Sales
Distribution
Figure 1company
Phone, Order, Specialty, Store
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Pizza 9.46%
Frendfried 8.66%
Chicken 9.22%
Figure 2 customer
Consume the food , consuming ratio , consume a pizza , 9.46% , the fried chicken is 9.22% , and consume scurry lay , 8.66% , by male student consumes the fried chicken most thinks to are 9.60% , student female part consumes a pizza most thinks to are , 9.61% , from way marketing factor meets that , a student takes an interest products side , about the smack , variety , and the clean , price side , choose consume at valuable correspond the quality of the food , place side , be convenient travel , and shop decoration modernly , way side something will sell , be a side that a student gives precedence specially , be , must have serve send arrive at a house , and have the network that cover , push marketing side , important most , be good serve , fastness , and way television advertisement .
Advantage:
1. We use materials from local area, because price is not expensive and easy to find. 2. Because of our materials are easy to find, so it’s always fresh. 3. My business set up around the Public Chomnan River, so we can delivery fast more than other restaurant. 4. Our menus are variety and we open between 7.00 – 10.00, 11.30 – 00.00 a.m.
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5. The environment in my café is friendly, because most of customers are teenager and employee is still in teenager too. 6. The customer can have a party in my café and can relax, because my café is an open air restaurant (pizza container) and especially we have a cocktail bar. 7. My business also concern with environment by using recycle package (green box).
Disadvantage:
1. My business stills not famous in local area. 2. The customer may not be familiar with new flavors, because some people may adhere to Pizza Company flavor.
Competitive Analysis The strength of the Ta Torn Yorn Pizza Café concept is its stress on opening freestanding units, which offers immediate visibility and credibility to the consumer. Despite their adequate funding, rapid growth, and free-standing store concept, they are vulnerable to the competition food quality. The menu items and prices listed are nearly identical to ours, but the portions are smaller. This enables us to qualify more potential, which enable faster development. One of the most important factors in establishing a company as a leader in any new industry is developing brand name and brand identity among potential customers. While it is not impossible to use an unfamiliar brand name, establishing the brand name and linking it to the product identity takes a significant amount of marketing funds. Companies that have been able to use a brand name to automatically link them to the target market.
20
STP Analysis Market Segmentation Those residents of neighboring communities of Freedom, including Oneida, Sniderville, and Center Valley are included in the Market Segmentation. Only those residents of Freedom are included in the delivery, as delivery radius is limited to a 5-mile radius in the Town of Freedom. An estimated 53% of Freedom residents live within the Sanitary District, or within this 5-mile radius. Target Market Segment Strategy
Including Freedom and its surrounding areas, no pizza establishments exist. In the Town is of Freedom one to two restaurants serve pizza, but not as a primary menu item. These pizza outlets are in taverns which are not conducive to family-type atmosphere. No eating establishments in the Freedom area provide home-delivery service. Market Analysis 2004 Potential Customers Dine-In or
2005
2006
2007
2008
Growth
CAGR
7%
13,860
14,830
15,868
16,979
18,168
7.00%
Delivery
7%
5,000
5,350
5,725 5 ,725
6,126
6,555 6 ,555
7.00%
Total
7.00%
18,860
20,180
21,593
23,105
24,723
7.00%
Take-Out
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Market
Analysis
(Pie)
Figure 3: pie chart
Marketing Mix Strategy Pizza Ta Torn Yorn is provided at the beginning of this proposal along with an analysis of the fast food industry. Current trends in demographics and eating habits are included. A SWOT analysis has been done to identify Pizza’s strengths, weaknesses, opportunities, and threats so that these factors can be taken into consideration in deciding whether or not to launch the new pizza We will target the X and Y Generations, which is the fastest growing segment in America. This segment has been successfully targeted. Price
The consumer could buy a small pizza for the same price, however when sales slowed down encouraged most pizza consumers the product attained neither the expected sales volume nor the profitability levels that.
Pricing Normally, the pricing of pizza depend on the size of pizza and topping.
22
Pizza Classic Toppings
Pizza Thai style
Pan & Thin Extreme
Extra
Crispy
Pizza
Sausage Bites Pizza
M 159.-
M 329.-
M 329.-
L 249.-
L 429.-
L 429.-
Pan & Thin Crispy L 149.-
M 99.-
Extreme Pizza L 289.-
Extra
Cheesy
Cheesy
Sausage L 289.-Bites Pizza
M 199.-
M 199.-
The pricing of our beverage are from 49 baht. The pricing of pasta and spaghetti are from 49 baht. The pricing of ice-cream are 25 from baht. The pricing of cake are 39/49 from baht.
Place
My location is staying at Public Chomnan River Phitsanulok. Public Chomnan River is public park, it’s has many people because they’re exercise, go for a walk and aerobic dance. Place includes physical distribution, storage, inventory management, and
channel selection. The most of pizza restaurants are small spaces, especially behind the counter in the food preparation area. These areas are designed for efficiency equipment is placed close together to cut down on wasted movement and energy. It was difficult for the restaurants to find room for the new pizza ovens and the ingredients for the new pizza. They had to update their supplies
23
inventory and streamline their delivery system to ensure that pizza dough and other ingredients were shipped to the stores as effective. Employees were trained in the use of the new pizza ovens, in pizza preparation, and pizza sales, with the goal of maintaining the usual high standards of customer service. Product
Product includes research, product development, packaging and branding. The packaging was a standard pizza box. The box protected the pizza, established the pizza look for the consumer, and fit the product mix very well. Product research provides the technology to make pizza quickly. This led to the development of new pizza ovens and to the recipe for the product itself. Consumer research provided positive. Research also indicated that this new product would require a shift in consumer’s perceptions of the restaurant. The company felt that it could deal with these concerns in the promotion.
Pizza Figure 4: picture types of pizza
Hawaiian
Kua- King pizza
Sliced ham, sliced bacon, Pineapple, Shredded pork, makrod leaves, Chili beef, Lemon grass ham.
Italian Sausage
Eggs Pizza
Pepperoni, Mushroom, Onion, Tomato, Italian Slice Bacon, Sausage, Vegetable sausage.
24
Spicy Tum Yum Kung
Kee – Mao Seafood Pizza
Prawn, Mushroom, Squid, Chili paste.
Makrod leaves, Capsicum, Mixed seafood, crab stick
Pa- neng Pizza
Chicken Trio
butter Pork, Ting mine, Basil leaves, Makrod leaves, Chili Beef chicken, BBQ chicken, Red and green chili. Mushroom,
Roasted
chicken,
Garlic
Spaghetti & Pasta Figure 5: spaghetti
Green Curry Chicken Spaghetti
Pesto Tuna Spaghetti
Chicken, Crisp Eggplants, Ting mine
Cream Cheese, Tuna, Okm Vegetables, Pepper
25
North Spaghetti
Lab Kai Spaghetti
Sai Ouw, Numb peck num
Chicken, Roasted Rice
Kee – Mao Pasta
Tomato Pasta
Makrod leaves, Chicken, eggs
Tomato, Pork, corn
North Pasta
Prew Warn Seafood Pasta
Shrimps, Numb Peak Oong
Sauce Prew Warn, Seafood
Appetizers
Tuna Sandwich
Sandwich Chicken Sandwich
charcoal
fermentation
grilled
chicken
sauce
26
Hot Dog
Hamburger
Fruit Salad
Garlic Bread
Sautéed Crystal Prawns In Salad Sauce
l Sandwich Lover collection
Breadsticks Cheesy Bread or Breadsticks with Marinara or Garlic Sauce.
Beverage Figure 6: beverage and cocktail
Wine Cocktail
Mock tail
27
Lemon Cocktail
Chocolate Cocktail
Blue Hawaii Cocktail
special valentine's day cocktail
Glamorous Pink Cocktail
Halloween Cocktail
28
Ice – cream Figure 7: ice-cream
29
Bakery Figure 8: cake
Raspberry Paradise
Blueberry Pie
Cookie Chocolate
Strawberry Honey Roll Cake( special Valentine’s Day only)
Cheese Cake
Croissants
White Chocolate
Butter Cake
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Promotion
The promotion consists of advertising, sales promotion, and publicity. Business has magazines, television news reports, and newspaper articles. The opportunity is to explain the reasoning behind the menu addition and to reassure their customers. The sales promotion efforts included free samples, lunch parties, and store banners. A coupon will be available to customers, and the coupon will be 10% discount for anyone who brings the coupon to the café (the coupon can use just only one time). Intermittent newspaper advertisement will continue throughout the year to promote upcoming event. Additionally, family-oriented event will be hosted by Pizza café TaTorn-Yorn to attract customers such as birthday parties, and prize giveaways. Pizza café Ta-Torn-Yorn will also sponsor a local Little League soccer team to publicize the restaurant within the community events. We also have a stamp for customer who comes to eat to correct and bring the stamp to exchange with our gift. And every year in open date we have a party at our café name is “Ta-Torn-Yorn”. In the party we celebrate Café‘s Birthday, have eating pizza competition and the party at night.
Sale Forecast/Profit Estimation Sale Forecast My sales forecast assumes a modest change in annual costs to accommodate new entry into the market. I am expecting to increase sales modestly over the next year, which is a respectable growth rate. The growth forecast is assumed given this is a new product for the area using new channels of availability. availabilit y. I am not projecting significant change in the product line, or in the proportion between different lines. I am predicting an average of 36 pizzas sold each week night (Monday – Friday). On the weekend (Saturday – Sunday), I am estimating 5 pizzas are sold each day. Of those pizzas ordered, I am expecting approximately 1/3 to be dined – in customers. Those customers dining in will most likely order drinks and/or cocktail (on average 4 for each family). Additionally, I am estimating that approximately one-third of the pizza orders will be accompanied by an order for breadsticks.
31
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2 0 0 6 6 6 4 4 7 3 4 4 6 , 5 , 0 0 0 0 0 0 5 , 4 9 9 9 2 8 0 5 5 0 0 0 3 , , , 6 7 6 8 6 8 5 1 0 5 , 0 0 , 0 7 , 0 3 , 0 4 , 7 , 3 6 , 4 9 5 9 5 4 , 8 , 0 4 5 2 7 1 0 7 0 9 6 9 , 1 2 8 2 8 2 1 2 5 2 4 2 4 1 - 7 2 6 2 5 2
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u a S T E / a / / e S / T l e e n L z s L L i a e m k t l z i / / / t t h T e T e i g a a e M M L L a e T o p e a c s e c T P m P h r B r I e C C C C l l h S e P T l e & e t r l C l a g a t a e / e l e t e v l e c e k e e e e t - l a n l l z l z l a o o a a x a x a a o p a e a e a i a i a c S C S S S S T T P S E S E S S T S S B S I
1 4
42
Marketing Expenses (Sales Incentive)
No.
Product
Price
1.
Espresso machine
6,990
2.
Measuring spoon set
45
3.
Rowing clubs
45
4.
Food tray
97
5.
Wood thresh flour
97
6.
Stone mortar
360
7.
Pot set 6 pieces
719
8.
Shallow dish 9-inch (per dozen)
290
9.
Glass dessert bowl 4 inches (per dozen)
190
10.
Steak knife
19
11.
Bowl, mix flour
202
12.
250 ml squeeze bottle of sauce cylinder (per dozen)
144
13.
Tray served
160
14.
Small soup spoon
68
15.
Dipping bow
14
16.
Dessert glass
168
17.
Coffee cup + Coffee saucer
276+204
18.
The scissor for cut pizza
85
19.
Canon stick pan 26 cm
989
20.
Gas stove in the double header auto
1,205
21.
Spade of frying pan
67
43
22.
Pizza boxes
19
23.
Pizza pan
250
24.
liter jug
90
25.
Sweet water dispenser
5,490
26.
Pizza Oven
55,000
27.
Iron powder
120,000
28.
Deep fryer (electric)
7,665
29.
Display Warmer
20,125
30.
Display Chiller one door
15,365
31.
Juice Dispenser
41,300
32.
Leaflet
13,750
33.
Drink water and ice
3,060
34.
Menu
400 Total
294,948
44
Conclusion Chapter 3 Market Analysis
General Environment Analysis (PEST) PEST analysis is very important that an organization considers its environment before beginning the marketing process. In fact, environmental analysis should be continuous and feed all aspects of planning. The organization's marketing environment is made up from: PEST analysis stands for "Political, Economic, Social, and Technological analysis. It is a part of the external analysis when doing market research and gives a certain overview of the different macro environmental factors that the company has to take into consideration. Political factors include areas such as tax policy, employment laws, environmental regulations, trade restrictions and tariffs and political stability. The economic factors are the economic growth, interest rates, exchange rates and inflation rate. Social factors often look at the cultural aspects and include health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety. The technological factors also include ecological and environmental aspects and can determine the barriers to entry, minimum efficient production level and influence outsourcing decisions. It looks at elements such as R&D activity, automation, technology incentives and the rate of technological change.
Competition Analysis (3C Analysis)
Competitor Analysis For the plan increases the number of branches abundantly a pizza, to be continued concern about emphasize in provincial more and more. That’s depend on the
45
latency’s of the location and the area that come and opening of new mall, now abundantly a pizza has 203 branch amounts, suppose end of this year has will about 208 a branch, from the end of year last have about 198 a branch, which, this year open a little new branch last year more that open very arrive at 28 a branch, because suppose next year economy situation will generally should improve.
Customer Analysis Customers have an advantage and disadvantage. We use materials from local area, because price is not expensive and easy to find, because of our materials are easy to find, so it’s always fresh. Our café set up around the Public Chomnan River, so we can delivery fast more than other restaurant. Our menus are variety and we open between 7.00 – 10.00, 11.30 – 00.00 a.m. The environment in our café is friendly, because most of customers are teenager and employee is still in teenager too. The customer can have a party in our café and can relax, because our café is an open air restaurant (pizza container) and especially we have a cocktail bar. Our café also concern with environment by using recycle package (green box), but my business stills not famous in local area. The customer may not be familiar with new flavors, because some people may adhere to Pizza Company flavor. Moreover, pizza products of my business, my business have cake, ice-cream, spaghetti and cocktail for serve to consumer. My forecast sale of my business is the first year that I forecast sale of pizza is 4,314 trays of pizza for first year, second years that I forecast is 8,000 trays and the third years that I forecast is 12,800 trays. So my product is increase sale to each year. I think my business can increase sale of each year.
46
Chapter 4: Technical Feasibility Study - Production and Operations Analysis
Raw material
Price
Unit
Wheat flavor
17.78
Baht/kg
Powder yeast
52.00
Baht/g
Pine apple
140
Baht/kg
Pork
58
Baht/kg
Egg
3
Baht/unit
Chicken
47
Baht/kg
Prawn
140
Baht/kg
Crab stick
130
Baht/Pack
Squid
80
Baht/kg
Tuna can
250
Baht/Can
Bread burger
250
Baht/Pack
Bread hotdog
19
Baht/Pack
- Product Characteristics (In Detail)
Instructions to do pizza Basil leaves Pizza (F F ก ก)
Prepare Ingredients
-Wheat bread
400g
-Wheat flour does the cake
100 g
-Cane sugar
60 g
-Dry yeast is readymade for do kind sweet bread
2
teaspoons -Salt is powdery teaspoons
1
1/2
47
-A substance adds rim quality
1
teaspoons -The cold water -Egg
1egg
-Chicken butter
60 g
-Chili sauce for powder a pizza
200 g
-The entrails of a swine cook basil leaves -Mozzarella Cheese for Sprinkle on top -Basil leaves fried How basil does leave pizza
How do beat mix wheat flour does the bread and wheat flour do the cake , cane sugar , dry yeast is readymade , for do , kind sweet bread , powdery salt and a substance add rim quality together , add the cold water and the reddish yellow , beat mix give , reach , prevent , add come to oval crow , beat mix give give blend poor clean powder , cut divide powder weight piece vacates 150 a g. , iron powder goes out to are thick trick about 1/2 centimeter , lay add appeared the tray that reserve , stop poor powder goes up to are 2 times , rub chili sauce on pizza powder gives throughout , stuff a pig cooks the sweet basil down on powder , grade down give throughout , sprinkle , with mozzarella cheese , pick the rim orderly , import the oven that 400 degree temperatures scurries , long ago about 6-8 minute until. The cooked, lead depart a stove, make up with crisp basil, fully eat. Prepare ingredient
-Garlic chops
1 teaspoon
-Vegetable oil for cook
2
tablespoons -Oyster sauce -Soy sauces
1 tablespoon 10 g
-Paprika
2 teaspoons
-The guinea-pepper grinds
1 teaspoon
-The pork grinds -The sauce flavors -Cane sugar
200 g 1 teaspoon 10 g
48
-Basil leaves
How to cooked pork - Fry the garlic and the guinea-pepper and vegetable until fragrant oil , add the pork
grinds down cook cooked until flavor with , oyster sauce , the sauce flavors , soy sauces and cane sugar , add the goat pepper and the basil , cook blend , reserve. 1.
Step 1 Sprinkle the yeast into a medium bowl containing 1 1/4 cup warm water and stir until yeast dissolves.
2.
Step 2 Add 2 cups sifted flour and stir until blended.
3.
Step 3 Add another one1/2 to 2 cups flour and blend until too stiff to stir with a spoon.
4.
Step 4 Turn the dough out onto a floured surface and knead it for 10 to 15 minutes until dough is smooth and elastic. Step 5 Place the dough in another bowl greased with a small amount of oil. Turn the dough once so that the top is oiled.
5.
Step 6 Cover the bowl with plastic wrap and put it in a warm place for about 45 minutes-until the dough rises to about double its original size.
6.
Step 7
49
Preheat the oven to 500 degrees F. 7.
Step 8 Dump the dough back onto the floured surface and punch it down, getting rid of any bubbles. Divide the dough in half and let it rest a few minutes.
8.
Step 9 Roll each half into a 12-inch circle, depending on your personal preference for how thick pizza crust should be. (It will puff slightly when baked.)
9.
Step 10 Transfer the dough to an oiled pizza pan or baking sheet, or, if you have a baking stone, to a cornmeal-sprinkled wooden pizza peel for transfer directly to the stone.
10.
Step 11 Add sauce, cheese and toppings as desired. If you like, brush exposed edges of the crust with olive oil.
11.
Step 12 Bake each pizza for 15 to 20 minutes or until crust is nicely browned and cheese is melted.
Tips & Warnings
•
If the water is too cold or too hot, the yeast will either not activate or be killed. "Warm" water should be about 115 degrees F - it should feel warm but not hot, rather like you were preparing a baby's bottle. (See "How to Proof Yeast" in the Related eHows.)
•
You can add a tablespoon or two of olive oil to the dough if you like.
50
•
To freeze the dough, form it into a ball, wrap it in plastic wrap and then in foil, and freeze. To defrost, put it in the refrigerator in the morning before you go to work, and then take it out for an hour or two before you plan to bake. It should be room temperature when you roll it.
•
Possible toppings include roasted eggplant and bell peppers; sautéed onions and Kalamata olives; and wilted spinach with sun-dried tomatoes and ricotta cheese. If you like fresh basil or other herbs on your pizza, add them after the pizza comes out of the oven.
Machine Tools/ Equipment
No.
Product
Price
1.
Espresso machine
6,990
2.
Measuring spoon set
45
3.
Rowing clubs
45
4.
Food tray
97
5.
Wood thresh flour
97
7.
Pot set 6 pieces
719
8.
Shallow dish 9-inch (per dozen)
290
9.
Glass dessert bowl 4 inches (per dozen)
190
10.
Steak knife
19
11.
Bowl, mix flour
202
12.
250 ml squeeze bottle of sauce cylinder (per dozen)
144
13.
Tray served
160
14.
Small soup spoon
68
15.
Dipping bow
14
16.
Dessert glass
168
17.
Coffee cup + Coffee saucer
276+204
51
18.
The scissor for cut pizza
85
19.
Canon stick pan 26 cm
989
20.
Gas stove in the double header auto
1,205
21.
Spade of frying pan
67
22.
Pizza boxes
19
23.
Pizza pan
250
24.
liter jug
90
25.
Sweet water dispenser
5,490
26.
Pizza Oven
55,000
27.
Iron powder
120,000
28.
Deep fryer (electric)
7,665
29.
Display Warmer
20,125
30.
Display Chiller one door
15,365
31.
Juice Dispenser
41,300 Total
277,738
52
Location Figure 9: shop
After that my business has the beverage zone that locate at right side of the shop because this corner has a plug and can see the customer who to come to my shop distinct that easy to serve any
beverage to a customer at the sofa them seat by my
shop has the fresh water , coffee and tea that customer can choose the beverage that them want .The customer can relax. I provide for them and customer can use the Wi-Fi with their note book or their mobile phone. I have the plug in every corner at uses the
53
electric equipment are area television and be hide of sofa at for a relax zone for the customer bring the not book come to our shop and I provide the flowerpot or vase in each zone for good atmosphere My business set at the Pubic Chomnan River near the Nan River, near school, studying special and post office including telephone organization (TOT)
Facility Layout Figure 10: layout
My facility arranges for protect the social, because of my business have delivery service pizza and can set with at too. I think my shop may take time in building a little. The café was made from an old shipping container favorite thing to build with, and pretty magically
folds
out
into
a
beautiful
environment
in
about
90
seconds.
All of the materials used were recycled or recyclable, and the space contains a kitchen, dining room, bathroom, bedroom, living room, and a library. All is in one tiny shipping container. They’re going to be around the city for sale pizza.
54
Map of pizza café
Figure 11: map
Figure 12: chomnan river
This riverfront park located along the Nan River as it flows through the provincial town of Phitsanulok is being developed is 4 stages, with phases I & II already complete. The park provides continuous waterfront access for the community with a waterfront boulevard, jogging tracks, aerobics and tai-chi areas, passive recreation zones and outdoor cafes. Phase III will encompass a regionally important temple (Wat) and surrounding grounds merging into the public park. Design also included redevelopment of two vehicular bridges crossing the river. This park is already hugely successful with the local community with approximately 500 people attending free outdoor aerobics sessions everyday.
55
Facility Management
Pizza Ta Torn Yorn café feature a number of unique, eco-efficient products, techniques and designs. Pizza eco-elements include countertops made of re-used bottles from other Pizza Fusions and manufactured using a cradle-to-cradle approach glass, bamboo flooring, 30% recaptured industrial concrete, non-VOC paints, energy start certified appliances, insulation made from recycled blue jeans, low voltage lighting, furniture made from reclaimed wood, and much more. The length of most contracts is ideally suited to our partnership ethos and commitment to service delivery and through performing the role of service delivery partner, there is no conflict of interest with other consortia members.
Machine/Tools/Equipments Figure 13: machine
Espresso machine
6,990
Gas stove in the double
1,205
header auto
Sweet water dispenser
5,490
56
Pizza Oven
55,000
Iron powder
120,000
Deep fryer (electric)
7,665
Display Warmer
20,125
Display Chiller one door
15,365
Juice Dispenser
41,300
Total
273,140
57
Cost of investment
Pre cost of investment
The Stock of the furniture and electronic equipment in pizza café
- Furniture Figure 14: furniture
No
Product
Price
Number
Total
1.
Sofa
21,900.-
2
43,800
2.
Table and chair
11,900.-
5
Lamp
350
3
1,050
Lamp ceiling
850
2
1,700
59,500
3.
4.
58
5.
Book Shelfs
1,700
2
3,400
6.
Computer Desks
3,300
2
6,600
7.
Chairs
4,500
2
9,000
Total
125,050 Table 4.2 Cost of Furniture
59
- Electronic equipment Figure 15: electronic equipment
No Product
Price
Number
Total
1.
Air conditioner
25,900.- 1
25,900
2.
Television
22,000.- 1
22,000
3.
Stereo
12,900.- 1
12,900
60
4.
Vacuum cleaner
8.
Calculator/cashier machine
1,450
1
5,500
1,450
1
(second
5, 500
hand) SHARP
XEA212
9.
Computer
10. Telephone
61,990
2
123,980
2,450
1
2,450
61
Total
194,180
Table 4.3 Cost of Electronic equipment
The product in pizza café Pizza
Hawaiian
Kua- King pizza
Sliced ham, sliced bacon, Pineapple, Shredded pork, makrod leaves, Chili beef, Lemon grass ham.
Italian Sausage
Eggs Pizza
Pepperoni, Mushroom, Onion, Tomato, Italian Slice Bacon, Sausage, Vegetable sausage.
Spicy Tum Yum Kung
Kee – Mao Seafood Pizza
Prawn, Mushroom, Squid, Chili paste.
Makrod leaves, Capsicum, Mixed seafood, crab stick
62
Pa- neng Pizza
Chicken Trio
butter Pork, Ting mine, Basil leaves, Makrod leaves, Chili Beef chicken, BBQ chicken, Red and green chili. Mushroom,
Roasted
Pizza Classic Toppings
Pizza Thai style
chicken,
Garlic
Pan & Thin Crispy
Extreme Pizza
Extra Sausage Bites Pizza
M 159.-
M 329. -
M 329.-
L 249.-
L 429. -
L 429.-
Extra
Pan & Thin Crispy
Extreme Pizza
M 99.-
M 199.-
M 199.-
L 149.-
L 289.-
L 289.-
Cheesy
Sausage Bites Pizza
63
Spaghetti & Pasta
Green Curry Chicken Spaghetti
Pesto Tuna Spaghetti
Chicken, Crisp Eggplants, Ting mine
Cream Cheese, Tuna, Okm Vegetables, Pepper
49-.
49-.
North Spaghetti
Lab Kai Spaghetti
Sai Ouw, Numb peck num
Chicken, Roasted Rice
49-.
49-.
Kee – Mao Pasta
Tomato Pasta
Makrod leaves, Chicken, eggs
Tomato, Pork, corn
49-.
49-.
North Pasta
Prew Warn Seafood Pasta Sauce Prew Warn, Seafood
64
Shrimps, Numb Peak Oong
49-.
49-. Appetizers
Tuna Sandwich
Sandwich Chicken Sandwich
charcoal
grilled
chicken
sauce
fermentation 49-.
49-.
Hot Dog
Hamburger
49-.
49-.
Fruit Salad
Garlic Bread
Sautéed Crystal Prawns In Salad Sauce 49-.
49-.
65
l Breadsticks
Sandwich Lover collection
Cheesy Bread or Breadsticks with Marinara or Garlic Sauce. 49-.
49-.
Beverage
Wine Cocktail
Mock tail
49-.
49-.
Lemon Cocktail
Chocolate Cocktail
49-.
49-.
66
Blue Hawaii Cocktail
special valentine's day cocktail
49-.
49-.
Glamorous Pink Cocktail 49-.
Ice-cream Lotus root 25-.
Halloween Cocktail
49-.
Ice-cream Taro 25-.
67
Ice-cream Coconut milk
Ice-cream Coconut milk
25-.
25-.
Ice-cream Coconut jelly
25-.
Ice-cream Coconut milk mix milk mix
25-.
Ice-cream Coconut milk waffle
25-.
Ice-cream Coconut milk bean
25-.
Bakery
Raspberry Paradise
Cheese Cake
68
49-.
Blueberry Pie 49-.
49-.
Croissants Set of 49-.
Cookie Chocolate
White Chocolate
49-.
49-.
Strawberry Honey Roll Cake( special Valentine’s Day only) 49-./pieces
Butter Cake 39-./pieces
69
0 7
r e p e s n t e h p n x o E m d o i r e p e ) m i m T ( d o i r e p e m i ) y T (
t e s / r t i e n P u t s o h a C B t
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t i n u r e P
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k s e d r e t u p m o C
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f l e h s k o o B
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r e t u p m o C
r e t s i g e r h s a C
p m a L
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t e s r e P
t i n u r e P
t i n u r e P
t i n u r e P
t i n u r e P
t i n u r e P
t i n u r e P
t i n u r e P
t i n u r e P
2 5 0 , 9
5 0 2 , 1 e l b u o d e h t n i e v o t r s e d s a a e G h
l i s n e t U
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0 0 0 , 5 5
n e v O a z z i P
0 0 0 , 0 2 1
r e d w o p n o r I
5 6 6 , 7
) c i r t c e l e ( r e y r f p e e D
5 2 1 , 0 2
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0 0 3 , 1 4
r e m r a W y a l p s i D
r o o d e n o r e l l i h C y a l p s i D
r e s n e p s i D e c i u J
t i n u r e P 2 8 3 , 0 6 9 , 1
l a t o T
73
Investment cost
Investment
1. Land
Cost
42,000/year
2. Shop
1,500,000
3. Furniture
326,730 502,872
4. Electronic equipment Total
2,371,602
74
Income of glow and pizza café Year 1
In the first fourth month, we will begin to start our business. We do not have everything, so we will buy and invest everything new for our business it makes our business does not have income in this period.
Month List of Menu
1.
Income
Expense
Land and building
1,542,000
Others
3,000
Total
1,545,000
2.
Furniture
326,730
Electronic equipment
470,070 502,872
Equipment Others
3,000 1,308,262
3.
Wi-Fi
590
Others
5,000 5,590
4.
Employees
33,000
Manager
13,000
Others
3,000 49,000
Total
2,902,262
Income of glow and pizza café
-Operating cost
75
Raw material
-
Pizza
60,000
-
Cake
5,000
-
Ice-cream
2,000
-
Beverage
3,000
Total
70,000
Direct labor cost Direct labor
Cost
Price
Unit
Person
Total
Employee
8,000
Salary/month 2
16,000
employee
9,000
Salary/month 1
9,000
Cashier
8,000
Salary/month 1
8,000
Manager
13,000
Salary/month 1
13,000
Deliver
Total
46,000
Overhead Management Analysis - Administration Cost We estimate the administration cost per month Overhead
Price
Unit
Total
Per Electricity
3,000
month
3,000
Per Telephone
2,000
Internet(WiFi)
month
2,000
Per 750
month
750
Per Water supply
900
month
900
Per Gas Total
222
month
222 6,872
Chapter 4 Conclusion Production and operations analysis has introduction to do pizza and prepare ingredients of pizza. In my business is including machine/tools and equipment in use of to do pizza café. My location is set of at my hometown, that Phitsanulok province. My business is set at Public Chomnan River opposite school, TOT and post office. So customer can get easy my product and service of my business. Because of my product is inexpensive and many types of product for serve to customer. My service has delivery to serve for customer. The café was made from an old shipping container favorite thing to build with, and pretty magically folds out into a beautiful environment in about 90 seconds. All of the materials used were recycled or recyclable, and the space contains a kitchen, dining room, bathroom, bedroom, living room, and a library. All in one tiny shipping container. They’re going to be around the city for sale pizza. My business has Pizza Ta Torn Yorn café feature a number of unique, eco-efficient products, techniques and designs. Pizza eco-elements include countertops made of re-used bottles from other Pizza Fusions. This riverfront park located along the Nan River as it flows through the provincial town of Phitsanulok is being developed is 4 stages, with phases I & II already complete. The park provides continuous waterfront access for the community with a waterfront boulevard, jogging tracks, aerobics and tai-chi areas, passive recreation zones and outdoor café. I will encompass a regionally important temple (Wat) and surrounding grounds merging into the public park. Operating cost of my business is raw material, direct labor and overhead cost. Raw material has an ingredient such as wheat flavor and flavor yeast. Direct labor has salary of employee. My business has three employees and one manager, which different of salary of each person. Each month, I paid expense of overhead cost of each month is water supply, electricity, telephone fees and internet fees.
l a t o T
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0 , 5 ) 0 9 4 ( 9
0 , 5 ) 0 9 4 ( 9
l a t o T
, 1 6 0 7 , 0 1 6
0 0 2 , 9 3
6 8 6 , 6 2
8 6 4 , 7 1
0 , 5 ) 0 9 4 ( 9
c e D
9 3 , 1 1 2 2
4 0 7 , 4
3 0 0 , 7 2
7 9 5 , 1
5 , 2 ) 2 6 4 ( 6
v o N
6 9 , 4 8 1 8
6 1 1 , 4
6 1 3 , 7 2
9 0 , 5 ) 3 ( 2
1 , 4 ) 2 3 4 ( 6
t c O
1 3 , 3 2 1 2
4 4 7 , 2
6 2 6 , 7 2
3 5 1 , 6 2
0 , 9 ) 8 1 3 ( 7
p e S
0 0 , 9 2 2 8
6 9 0 , 5
3 3 9 , 7 2
0 9 7 , 5 1
2 , 5 ) 1 4 4 ( 2
g u A
9 3 , 1 1 2 2
4 0 7 , 4
7 3 2 , 8 2
8 0 , 6 ) 1 ( 2
0 , 1 ) 3 4 4 ( 1
l u J
4 5 , 8 5 1 4
8 2 5 , 3
9 3 5 , 8 2
1 8 , 8 ) 7 ( 9
9 , 4 ) 1 3 4 ( 3
8 4 8 , 2 5
6 7 1 , 1
7 3 8 , 8 2
4 5 , 7 ) 6 ( 1
1 , 6 ) 3 4 3 ( 1
y a M
4 6 4 , 0 7
8 6 5 , 1
2 3 1 , 9 2
5 3 , 6 ) 1 ( 6
5 , 8 ) 6 3 2 ( 7
r p A
4 5 , 8 5 1 4
8 2 5 , 3
4 2 4 , 9 2
4 9 , 7 ) 8 ( 6
2 , 2 ) 5 6 2 ( 1
r a M
4 6 4 , 0 7
8 6 5 , 1
3 1 7 , 9 2
3 3 , 2 ) 8 ( 8
2 , 4 ) 6 1 1 ( 7
b e F
0 8 0 , 8 8
0 6 9 , 1
0 0 0 , 0 3
3 9 , 1 ) 8 ( 2
3 9 , 1 ) 8 ( 2
n a J
8 5 , 2 0 2 4
8 0 5 , 4
e m t e o c n N i
n i a t e R
g n i n r a e
2 r a e Y n u J
e l a S
a z z i P
e k a C
0 8 2 , 5 3
0 0 8 , 8 1
0 2 7 , 0 9
, 5 4 0 9 , 0 1 6
4 2 , 4 6 2 0
0 8 8 , 5
2 9 2 , 5
4 3 2 , 4
6 5 2 , 2
6 8 8 , 0 1
7 4 , 3 3 2 2
9 0 7 , 1 3
6 0 7
5 3 6
4 0 7 , 3
4 7 9 , 1
6 2 5 , 9
8 2 , 4 0 2 8
5 4 7 , 7 2
7 1 6
6 5 5
0 7 4 , 2
6 1 3 , 1
0 5 3 , 6
9 1 , 6 3 1 2
7 9 4 , 8 1
2 1 4
0 7 3
6 8 5 , 4
4 4 4 , 2
4 9 7 , 1 1
2 9 , 2 5 2 8
1 5 3 , 4 3
4 6 7
8 8 6
4 3 2 , 4
6 5 2 , 2
6 8 8 , 0 1
7 4 , 3 3 2 2
9 0 7 , 1 3
6 0 7
5 3 6
5 7 1 , 3
2 9 6 , 1
5 6 1 , 8
0 1 , 5 7 1 4
2 8 7 , 3 2
9 2 5
6 7 4
4 6 5
2 2 7 , 2
8 6 3 , 8 5
7 2 9 , 7
6 7 1
9 5 1
1 1 4 , 1
2 5 7
9 2 6 , 3
4 2 8 , 7 7
0 7 5 , 0 1
5 3 2
2 1 2
5 7 1 , 3
2 9 6 , 1
5 6 1 , 8
0 1 , 5 7 1 4
2 8 7 , 3 2
9 2 5
6 7 4
2 5 7
9 2 6 , 3
4 2 8 , 7 7
0 7 5 , 0 1
5 3 2
2 1 2
4 6 7 , 1
0 4 9
6 3 5 , 4
0 8 2 , 7 9
2 1 2 , 3 1
4 9 2
5 6 2
7 5 0 , 4
2 6 1 , 2
3 3 4 , 0 1
4 7 , 3 2 2 4
8 8 3 , 0 3
6 7 6
9 0 6
8 5 0 , 1
1 1 4 , 1
i t t e h g a p S
e g a r e v e B
m a e r C e c I
e l a S l a t o T
f o t s o C
d l o s d o o g
a z z i P
i t t e h g a p S
e g a r e v e B
0 2 8 , 2
8 0 6 , 3 1
4 8 , 1 9 2 0
, 3 5 0 6 , 6 1 7
0 5 7 , 3 1
0 6 0 , 3
8 3 3
3 3 6 , 1
1 2 0 , 5 3
5 4 , 8 9 1 1
0 5 4
0 8 2
6 9 2
9 2 4 , 1
3 4 6 , 0 3
4 6 , 3 7 1 5
0 0 6
0 8 1
7 9 1
3 5 9
9 2 4 , 0 2
6 7 , 5 1 1 3
0 0 7
0 8 2
7 6 3
9 6 7 , 1
9 3 9 , 7 3
8 9 , 4 1 2 9
0 0 2 , 1
0 4 2
8 3 3
3 3 6 , 1
1 2 0 , 5 3
5 4 , 8 9 1 1
0 0 9
0 6 2
4 5 2
5 2 2 , 1
6 6 2 , 6 2
3 8 , 8 4 1 8
0 0 5 , 1
0 2 2
8 0 4
5 5 7 , 8
3 1 6 , 9 4
0 0 8 , 1
0 4 3
3 1 1
4 4 5
4 7 6 , 1 1
0 5 1 , 6 6
0 0 6
0 0 3
4 5 2
5 2 2 , 1
6 6 2 , 6 2
3 8 , 8 4 1 8
0 0 9
0 0 2
4 4 5
4 7 6 , 1 1
0 5 1 , 6 6
0 0 8 , 1
0 0 2
1 4 1
0 8 6
2 9 5 , 4 1
8 8 6 , 2 8
0 0 5 , 1
0 6 2
4 2 3
5 6 5 , 1
2 6 5 , 3 3
8 1 , 0 9 1 2
0 0 8 , 1
0 0 3
5 8
3 1 1
m a e r c e c I
e k a C
t s o C l a t o T
s t s f i o r o r G p
g n i t e k r t a s M o c
t e l f a e L
e c I k & r n t i r e a D w
0 1 2 , 7 1
0 0 , 2 9 1 0
0 0 , 8 0 1 0
0 0 0 , 6 9
0 0 , 6 5 1 0
0 0 , 2 5 5
0 3 7
0 0 0 , 6 1
0 0 0 , 9
0 0 0 , 8
0 0 0 , 3 1
0 0 0 , 6 4
0 8 7
0 0 0 , 6 1
0 0 0 , 9
0 0 0 , 8
0 0 0 , 3 1
0 0 0 , 6 4
-
0 8 9
0 0 0 , 6 1
0 0 0 , 9
0 0 0 , 8
0 0 0 , 3 1
0 0 0 , 6 4
-
0 4 4 , 1
0 0 0 , 6 1
0 0 0 , 9
0 0 0 , 8
0 0 0 , 3 1
0 0 0 , 6 4
-
0 6 1 , 1
0 0 0 , 6 1
0 0 0 , 9
0 0 0 , 8
0 0 0 , 3 1
0 0 0 , 6 4
-
0 2 7 , 1
0 0 0 , 6 1
0 0 0 , 9
0 0 0 , 8
0 0 0 , 3 1
0 0 0 , 6 4
-
0 4 1 , 2
0 0 0 , 6 1
0 0 0 , 9
0 0 0 , 8
0 0 0 , 3 1
0 0 0 , 6 4
-
0 0 9
0 0 0 , 6 1
0 0 0 , 9
0 0 0 , 8
0 0 0 , 3 1
0 0 0 , 6 4
-
0 0 1 , 1
0 0 0 , 6 1
0 0 0 , 9
0 0 0 , 8
0 0 0 , 3 1
0 0 0 , 6 4
-
0 0 0 , 2
0 0 0 , 6 1
0 0 0 , 9
0 0 0 , 8
0 0 0 , 3 1
0 0 0 , 6 4
-
0 6 7 , 1
0 0 0 , 6 1
0 0 0 , 9
0 0 0 , 8
0 0 0 , 3 1
0 0 0 , 6 4
0 0 4
0 0 5 , 2
0 0 0 , 6 1
0 0 0 , 9
0 0 0 , 8
0 0 0 , 3 1
0 0 0 , 6 4 r o b a l t c e r i d
0 0 4
-
-
u n e M
l a t o T
t s o c T K M
t s o t c c r e r o i a D b l
e e y o l p m E
e e r y e o v l i l p e m D E
r e i h s a C
r e g a n a M
l a t o T
0
d a e h r e v O
1 3 , 3 7 2 7
0 0 0 , 6 3
0 0 0 , 4 2
6 7 7 , 2 2
0 0 0 , 3
0 0 0 , 2
6 7 7 , 2 2
0 0 0 , 3
0 0 0 , 2
6 7 7 , 2 2
0 0 0 , 3
0 0 0 , 2
6 7 7 , 2 2
0 0 0 , 3
0 0 0 , 2
6 7 7 , 2 2
0 0 0 , 3
0 0 0 , 2
6 7 7 , 2 2
0 0 0 , 3
0 0 0 , 2
6 7 7 , 2 2
0 0 0 , 3
0 0 0 , 2
6 7 7 , 2 2
0 0 0 , 3
0 0 0 , 2
6 7 7 , 2 2
0 0 0 , 3
0 0 0 , 2
6 7 7 , 2 2
0 0 0 , 3
0 0 0 , 2
6 7 7 , 2 2
0 0 0 , 3
0 0 0 , 2
6 7 7 , 2 2
0 0 0 , 3
0 0 0 , 2
o i t a i c e r p e D n
y t i c i r t c e l E
e n o h p e l e T
0 0 0 , 9 0 5 7 0 5 7 0 5 7 0 5 7 0 5 7 0 5 7 0 5 7 0 5 7 0 5 7 0 5 7 0 5 7 0 5 7 t e n r e t n I
0 0 8 , 0 1 0 0 9 0 0 9 0 0 9 0 0 9 0 0 9 0 0 9 0 0 9 0 0 9 0 0 9 0 0 9 0 0 9 0 0 9
) i r l y e p F t i a p s a u G W W ( S
4 6 6 , 2
8 7 , 5 5 3 1
2 2 2
8 4 6 , 9 2
2 2 2
8 4 6 , 9 2
2 2 2
8 4 6 , 9 2
2 2 2
8 4 6 , 9 2
2 2 2
8 4 6 , 9 2
2 2 2
8 4 6 , 9 2
2 2 2
8 4 6 , 9 2
2 2 2
8 4 6 , 9 2
2 2 2
8 4 6 , 9 2
2 2 2
8 4 6 , 9 2
2 2 2
8 4 6 , 9 2
2 2 2
8 4 6 , 9 2
l a t o T
d a e h r e v O
6 7 , 8 2 7 9
9 0 , 8 4 1 5
7 6 , 0 8 5 4
7 6 , 0 8 5 4
7 0 , 2 2 1 3
2 2 6 , 6 3
1 5 4 , 5 8
7 6 , 0 8 5 4
-
6 1 2 , 7 9
2 2 , 5 9 4 3
5 3 1 , 9 3
-
5 3 1 , 9 3
0 0 , 8 9 3 6
0 9 , 7 3 1 0
0 7 3 , 1 4
0 3 5 , 6 9
7 8 , 8 5 3 2
4 6 , 1 2 1 3
3 9 4 , 6 3
0 5 1 , 5 8
4 3 , 2 6 2 1
-
0 7 4 , 1 7
9 1 , 7 7 1 1
-
6 7 1 , 8 2 ( )
2 7 , 5 0 1 2
-
8 9 3 , 0 1 ( )
9 8 , 3 3 1 7
-
0 9 0 , 2 7
9 2 , 4 4 1 5
-
8 9 4 , 1 1 ( )
5 0 2 , 2 7 3 0 7 , 3 8 4 2 4 , 8 7
6 1 2 , 7 9
0 7 4 , 1 7 6 7 1 , 8 2 ( ) 8 9 3 , 0 1 ( ) 0 9 0 , 2 7 8 9 4 , 1 1 ( )
-
0 8 2 , 5
-
0 8 2 , 5
3 0 , 2 1 1 4
0 1 6 , 3 3
4 2 4 , 8 7
x a t g t e n s i m e n r x o r c e a t a I n n T E i
t s e r e t n I
e m t e o c n N i
n i a t e R
g n i n r a e
l a t o T
, 8 1 0 8 , 6 2 5
0 0 5 , 4 2
0 5 0 , 2 2
0 5 7 , 1 1
0 0 7 , 6 5
c e D
2 2 , 8 3 3 7
0 4 9 , 2
6 4 6 , 2
0 1 4 , 1
4 0 8 , 6
v o N
4 9 , 5 9 2 9
3 7 5 , 2
5 1 3 , 2
4 3 2 , 1
4 5 9 , 5
t c O
9 2 , 7 9 1 9
5 1 7 , 1
4 4 5 , 1
3 2 8
9 6 9 , 3
p e S
1 4 , 6 6 3 3
5 8 1 , 3
7 6 8 , 2
8 2 5 , 1
1 7 3 , 7
g u A
2 2 , 8 3 3 7
0 4 9 , 2
6 4 6 , 2
0 1 4 , 1
4 0 8 , 6
l u J
7 6 , 3 5 2 0
5 0 2 , 2
5 8 9 , 1
8 5 0 , 1
3 0 1 , 5
7 5 5 , 4 8
5 3 7
2 6 6
3 5 3
1 0 7 , 1
y a M
4 7 , 2 1 1 2
0 8 9
2 8 8
0 7 4
8 6 2 , 2
r p A
7 6 , 3 5 2 0
5 0 2 , 2
5 8 9 , 1
8 5 0 , 1
3 0 1 , 5
r a M
4 7 , 2 1 1 2
0 8 9
2 8 8
0 7 4
8 6 2 , 2
b e F
2 9 , 0 4 1 8
5 2 2 , 1
3 0 1 , 1
8 8 5
5 3 8 , 2
n a J
1 , 4 2 4 3 3
8 1 8 , 2
6 3 5 , 2
1 5 3 , 1
1 2 5 , 6
3 s r a e Y n u J
e l a S
a z z i P
e k a C
i t t e h g a p S
e g a r e v e B
m a e r C e c I
e l a S l a t o T
, 3 3 0 9 , 6 2 5
8 7 , 2 2 4 4
2 0 , 2 5 3 7
4 3 7 , 0 5
2 0 , 8 0 3 4
2 9 3 , 4 4
4 3 , 5 0 2 9
5 9 5 , 9 2
6 3 , 1 8 3 3
2 6 9 , 4 5
2 0 , 2 5 3 7
4 3 7 , 0 5
2 0 , 4 6 2 0
1 5 0 , 8 3
7 0 0 , 8 8
4 8 6 , 2 1
4 3 , 7 1 1 2
1 1 9 , 6 1
2 0 , 4 6 2 0
1 5 0 , 8 3
4 3 , 7 1 1 2
1 1 9 , 6 1
7 6 , 6 4 1 8
9 3 1 , 1 2
3 , 7 3 9 3 5
2 6 , 8 4 0 f o t s o C
d l o s d o o g
a z z i P
5 7 6 , 3 1 4 4 6 8 3 7 5 2 8 7 4 1 4 4 1 3 3 0 1 1 7 4 1 1 3 3 7 4 1 4 8 1 3 2 4 i t t e h g a p S
e g a r e v e B
0 0 7 , 6 5
2 2 , 8 8 4 9
8 0 3 , 3
3 6 7 , 1
7 9 3
4 2 0 1 8 2 6
7 8 5 , 8 5
7 4 3
5 . 3 5 5 8 9 1 5
4 6 2 , 1 5
2 3 2
9 3 6 2 9 1 3
6 7 1 , 4 3
0 3 4
1 9 7 2 3 2 7
0 7 4 , 3 6
7 9 3
4 2 0 1 8 2 6
7 8 5 , 8 5
8 9 2
3 9 0 5 1 1 5
1 4 9 , 3 4
9 9
1 0 3 7 5 1
7 4 6 , 4 1
2 3 1
8 6 1 2 7 2
9 2 5 , 9 1
8 9 2
3 9 0 5 1 1 5
1 4 9 , 3 4
2 3 1
8 6 1 2 7 2
9 2 5 , 9 1
5 6 1
5 3 8 8 8 2
1 1 4 , 4 2
0 8 3
. 0 3 2 0 5 2 6 5
4 1 , 6 5 6
m a e r c e c I
e k a C
t s o C l a t o T
, 5 4 1 4 , 3 2 3
0 5 7 , 3 1
4 4 , 3 9 2 0
0 5 4
6 7 , 6 5 2 0
0 0 6
7 1 , 1 7 1 3
0 0 7
9 8 , 7 1 3 3
0 0 2 , 1
4 4 , 3 9 2 0
0 0 9
8 0 , 0 2 2 0
0 0 5 , 1
0 6 3 , 3 7
0 0 8 , 1
3 1 8 , 7 9
0 0 6
0 6 0 , 3 0 8 2 0 8 1 0 8 2 0 4 2 0 6 2 0 2 2 0 4 3 0 0 3
0 1 2 , 7 1
0 0 , 2 9 1 0
0 3 7
0 0 0 , 6 1
0 8 7
0 0 0 , 6 1
-
0 8 9
0 0 0 , 6 1
-
0 4 4 , 1
0 0 0 , 6 1
-
0 6 1 , 1
0 0 0 , 6 1
-
0 2 7 , 1
0 0 0 , 6 1
-
0 4 1 , 2
0 0 0 , 6 1
-
0 0 9
0 0 0 , 6 1
-
0 0 1 , 1
0 0 0 , 6 1
-
0 0 0 , 2
0 0 0 , 6 1 0 0 0 , 6 1 0 0 , 6 1 0
0 0 4
-
-
8 0 , 0 2 2 0
0 0 9
3 1 8 , 7 9
0 0 8 , 1
6 2 , 2 2 1 7
0 0 5 , 1
0 6 2
-
0 6 7 , 1
2 , 1 8 3 2 1
0 0 8 , 1
0 0 3
0 0 4
0 0 5 , 2
s t s f i o r o r G p
g n i t e k r t a s M o c
t e l f a e L
0 0 2 0 0 2
e c i k & r u n t n e i r a e D w M
T K M l a t s o t T o c
t s o t c c r e r o i a D b l
e e y o l p m E
0 0 , 8 0 1 0
0 0 0 , 6 9
0 0 , 6 5 1 0
0 0 , 2 5 5 0
1 3 , 3 7 2 7
0 0 0 , 4 2
0 0 0 , 9
0 0 0 , 9
0 0 0 , 8
0 0 0 , 3 1
0 0 0 , 6 4
6 7 7 , 2 2
0 0 0 , 2
0 5 7
0 0 0 , 9
0 0 0 , 8
0 0 0 , 3 1
0 0 0 , 6 4
6 7 7 , 2 2
0 0 0 , 2
0 5 7
0 0 0 , 9
0 0 0 , 8
0 0 0 , 3 1
0 0 0 , 6 4
6 7 7 , 2 2
0 0 0 , 2
0 5 7
0 0 0 , 9
0 0 0 , 8
0 0 0 , 3 1
0 0 0 , 6 4
6 7 7 , 2 2
0 0 0 , 2
0 5 7
0 0 0 , 9
0 0 0 , 8
0 0 0 , 3 1
0 0 0 , 6 4
6 7 7 , 2 2
0 0 0 , 2
0 5 7
0 0 0 , 9
0 0 0 , 8
0 0 0 , 3 1
0 0 0 , 6 4
6 7 7 , 2 2
0 0 0 , 2
0 5 7
0 0 0 , 9
0 0 0 , 8
0 0 0 , 3 1
0 0 0 , 6 4
6 7 7 , 2 2
0 0 0 , 2
0 5 7
0 0 0 , 9
0 0 0 , 8
0 0 0 , 3 1
0 0 0 , 6 4
6 7 7 , 2 2
0 0 0 , 2
0 5 7
0 0 0 , 9
0 0 0 , 8
0 0 0 , 3 1
0 0 0 , 6 4
6 7 7 , 2 2
0 0 0 , 2
0 5 7
0 0 0 , 9
0 0 0 , 8
0 0 0 , 3 1
0 0 0 , 6 4
6 7 7 , 2 2
0 0 0 , 2
0 5 7
0 0 0 , 9
0 0 0 , 8
0 0 0 , 3 1
0 0 0 , 6 4
6 7 7 , 2 2
0 0 0 , 2
0 5 7
0 0 0 , 9
0 0 0 , 8
0 0 , 3 1 0
0 0 , 6 4 0
7 7 , 2 2 6
0 0 0 , 2
0 5 7
e e r y e o v l i l p e m D E
r e i h s a C
r e g a n a M
t c e r i d l a t o T
r o b a l
d a e h r e v O
o i t a i c e r p e D n
y t i c i r t c e l E
e n o h p e l e T
0 0 8 , 0 1
4 6 6 , 2
8 7 , 5 5 3 1
6 5 , 5 7 6 3
, 0 0 8 2 , 5 1 5
1 2 , 7 4 3 9
2 2 2
8 4 6 , 9 2
7 9 2 , 6 5
1 4 , 0 9 1 3
4 2 1 , 7 5
2 2 2
8 4 6 , 9 2
7 9 2 , 6 5
8 6 , 3 5 1 3
5 0 1 , 6 4
2 2 2
8 4 6 , 9 2
7 9 2 , 6 5
6 9 8 , 7 6
-
2 2 2
8 4 6 , 9 2
7 9 2 , 6 5
5 1 , 4 1 2 6
7 4 2 , 4 6
2 2 2
8 4 6 , 9 2
7 9 2 , 6 5
8 9 , 9 8 1 3
5 9 9 , 6 5
2 2 2
8 4 6 , 9 2
7 9 2 , 6 5
6 0 , 6 1 1 3
9 1 8 , 4 3
2 2 2
8 4 6 , 9 2
7 9 2 , 6 5
7 7 0 , 1 3 ( )
-
2 2 2
8 4 6 , 9 2
7 9 2 , 6 5
) 4 8 3 , 5 (
-
2 2 2
8 4 6 , 9 2
7 9 2 , 6 5
8 6 , 6 1 1 3
5 0 0 , 5 3
2 2 2
8 4 6 , 9 2
7 9 2 , 6 5
) 4 8 4 , 6 (
-
0 0 9
2 2 2
8 4 6 , 9 2
7 9 2 , 6 5
0 1 2 , 8 1
-
0 0 9
2 2 2
4 6 , 9 2 8
9 2 , 6 5 7
4 , 6 7 6 1 1
d a e h r e v O
a T & t s e r e t n x i
0 0 9 0 0 9 0 0 9 0 0 9 0 0 9 0 0 9 0 0 9 0 0 9 0 0 9 0 0 9
t e n r e t n I
) i r l y e p F t i a p s a u G W W ( S
l a t o T
g n i n r a E
-
2 9 , 2 5 5 x a t e m o c n I
t s e r e t n I
e m o c n i t e N
3 3 , 3 5 8 9
3 3 , 3 5 8 9
l a t o T
9 4 , 6 5 9 4
8 2 , 3 3 1 9
3 3 , 3 5 8 9
c e D
1 , 2 3 0 1 2
7 5 , 7 0 1 8
5 0 , 0 2 7 0
v o N
6 , 5 1 5 1 0
6 9 8 , 7 6
7 4 , 2 1 6 2
t c O
7 0 , 7 7 0
0 9 , 9 4 1 9
7 5 , 4 4 5 6
p e S
1 , 3 4 0 1 3
8 9 , 2 3 1 8
6 6 , 4 9 3 7
g u A
1 , 2 3 0 1 2
4 4 2 , 1 8
7 6 , 1 6 2 9
l u J
9 0 , 9 9 0
n u J
7 7 0 , 1 3 ( )
3 4 , 0 8 1 5
1 Y y a M
3 0 , 3 3 0
) 4 8 3 , 5 (
1 5 , 1 1 2 2
r p A
9 0 , 9 9 0
8 7 6 , 1 8
9 8 , 6 1 2 5
r a M
2 0 , 2 2 0
b e F
2 5 , 7 2 5
n a J
5 6 , 1 3 4
) 4 8 4 , 6 (
1 2 , 5 3 1 7
0 1 2 , 8 1
0 7 , 1 4 1 1
4 , 3 2 1 1 9
4 , 3 2 1 1 9
n i a t e R
g n i n r a e
4 0 , 4 4 0
a z z i P
w o l F h s a C
m o r f w g o n l f i t a h r s e a p C o
s e i t i v i t c a
d e v i e c e r h s a C
m o r f
7 8 3 , 2 2
8 4 1 , 0 2
7 3 7 , 0 1
0 1 8 , 1 5
, 1 6 5 0 , 7 1 5
3 2 , 9 5 1 6
0 1 2 , 7 1
0 4 9 , 2
6 4 6 , 2
0 1 4 , 1
4 0 8 , 6
9 , 5 4 0 1 2
8 8 , 1 2 8
0 3 7
3 7 5 , 2
5 1 3 , 2
4 3 2 , 1
4 5 9 , 5
6 , 7 2 0 1 8
5 1 , 9 1 2
0 8 7
5 1 7 , 1
4 4 5 , 1
3 2 8
9 6 9 , 3
2 1 , 5 8 0
6 7 , 2 1 8
0 8 9
5 8 1 , 3
7 6 8 , 2
8 2 5 , 1
1 7 3 , 7
0 , 8 5 0 1 8
1 7 , 3 2 2
0 4 4 , 1
0 4 9 , 2
6 4 6 , 2
0 1 4 , 1
4 0 8 , 6
9 , 5 4 0 1 2
8 8 , 1 2 8
0 6 1 , 1
5 0 2 , 2
5 8 9 , 1
8 5 0 , 1
3 0 1 , 5
4 , 9 0 0 1 4
1 4 , 6 1 6
0 2 7 , 1
5 3 7
2 6 6
3 5 3
1 0 7 , 1
8 4 , 6 3 0
2 7 4 , 5
0 4 1 , 2
0 8 9
2 8 8
0 7 4
8 6 2 , 2
4 6 , 8 4 0
6 9 2 , 7
0 0 9
5 0 2 , 2
5 8 9 , 1
8 5 0 , 1
3 0 1 , 5
4 , 9 0 0 1 4
1 4 , 6 1 6
0 0 1 , 1
0 8 9
2 8 8
0 7 4
8 6 2 , 2
2 6 , 6 2 0
3 9 9 , 3
0 0 0 , 2
5 2 2 , 1
3 0 1 , 1
8 8 5
5 3 8 , 2
7 2 , 3 3 5
1 9 9 , 4
0 6 7 , 1
4 0 7 t e h g a p i S t
4 3 6
8 3 3
0 3 6 , 1
6 9 , 4 3 0
m a e r c
e k a C
g a r e v e B e
e c I
l a t o T
h s a c
4 0 4 0 2 5 , , 5 2 l a i t i r r e e t v g w a a d i n R m A s
e v i e c e r d
d i a p h s a C
0 0 , 2 5 5 0
4 6 4 , 2 8
0 0 0 , 2 4
4 4 , 0 4 3 6
0 0 , 6 4 0
2 7 8 , 6
0 0 5 , 3
8 6 , 6 2 6
0 0 , 6 4 0
2 7 8 , 6
0 0 5 , 3
0 0 , 7 2 3
0 0 , 6 4 0
2 7 8 , 6
0 0 5 , 3
1 3 , 7 2 6
0 0 , 6 4 0
2 7 8 , 6
0 0 5 , 3
2 6 , 7 2 6
0 0 , 6 4 0
2 7 8 , 6
0 0 5 , 3
3 9 , 7 2 3
0 0 , 6 4 0
2 7 8 , 6
0 0 5 , 3
3 2 , 8 2 7
0 0 , 6 4 0
2 7 8 , 6
0 0 5 , 3
3 5 , 8 2 9
0 0 , 6 4 0
2 7 8 , 6
0 0 5 , 3
3 8 , 8 2 7
0 0 , 6 4 0
2 7 8 , 6
0 0 5 , 3
3 1 , 9 2 2
0 0 , 6 4 0
2 7 8 , 6
0 0 5 , 3
2 4 , 9 2 4
0 0 , 6 4 0
2 7 8 , 6
0 0 5 , 3
1 7 , 9 2 3
0 0 , 6 4 0
2 7 8 , 6
0 0 5 , 3
e s n e p x e
l a t n e R
y r a l a S
y t i l i t U
-
, 3 9 6 1 , 5 1 3
7 , 1 ) 3 1 1 ( 8
-
6 , 5 0 6 1 7
4 2 , 0 4 4
-
3 , 3 0 7 1 0
7 3 , 4 2 3
-
3 4 , 7 9 6
3 , 2 ) 6 1 ( 1
-
1 , 9 0 0 1 5
3 9 , 8 4 0
-
3 , 7 0 3 1 5
6 5 , 8 3 7
-
7 , 2 0 5 1 4
5 9 6 , 6
-
2 5 , 2 9 3
0 , 6 ) 3 5 ( 4
-
0 4 , 3 9 5
7 , 4 ) 5 4 ( 6
-
0 , 3 0 0 1 2
0 2 4 , 6
-
8 7 , 1 9 9
1 , 5 ) 9 6 ( 6
-
3 8 , 2 9 7
5 , 9 ) 2 5 ( 6
0 0 , 0 3 0
-
1 1 , 4 9 6
1 , 9 ) 6 5 ( 5
t s e r e t n I
e m o c x n t a I
d i a p l a t o T
y b h e s a d i c v t e o r N p
g n i t a r e p o
, 3 0 0 7 0 0 , 0 6 5 , 2 1 3
0
9 1 , 2 8 2
2
, 8 2 0 2 9 1 , 2
, 0 0 0 0 0 0 , 3
0 -
-
-
0
-
-
-
0
-
-
-
0
-
-
-
0
-
-
-
0
-
-
-
0
-
-
-
0
-
-
-
0
-
-
-
0
-
-
-
0
, , 2 - 8 7 1 0 0 , 0 , 2 0 3 9 0 0 6 2 0 2 9 5 2 8 1 , , 3 2 1 2 r m u m t t p i s i e t n u t r v n u q n I e F e E n e m o r f w g o n l f i t s h e s a v n C i
s e i t i v i t c a
y b h e s a d i c v t e o r N p
g n i t s e v n i
, 0 0 0 0 , 0 3 0 i w o r r o g B n m o r f w l o a l f i c n h s a a i n C f
s e i t i v i t c a
6 3 , 3 6 3
1
, 6 3 9 6 , 3 2 6
, 3 1 0 6 , 8 4 7
-
3 9 , 5 9 3 6
6 4 9 , 5 . 1 4 3
9 , 1 ) 5 3 ( 6
9 7 2 , 8
6 , 7 8 6 3 5
9 , 5 9 6 3 3
4 6 6 , 0 . 1 8 3
6 , 1 ) 8 3 ( 4
7 2 , ) 7 ( 5
9 , 4 9 1 3 3
6 , 7 8 6 3 5
3 1 3 , 7 . 1 4 3
3 , 1 ) 5 3 ( 3
6 , 3 ) 1 4 ( 5
5 , 8 3 2 4 8
9 , 4 9 1 3 3
2 7 0 , 4 . 1 4 3
0 , 1 ) 4 3 ( 2
0 9 , 7 1 5
6 , 0 2 6 4 7
5 , 8 3 2 4 8
1 0 7 , 3 . 0 7 3
7 , 0 ) 7 3 ( 1
9 4 8 , 7
8 , 2 1 7 4 2
6 , 0 2 6 4 7
1 7 4 , 1 . 0 3 3
4 , 0 ) 3 3 ( 1
7 , 3 ) 9 2 ( 1
5 , 6 3 5 4 4
8 , 2 1 7 4 2
1 4 1 , 0 . 0 2 3
1 , 0 ) 2 3 ( 1
1 , 6 ) 5 8 ( 5
7 , 2 2 0 5 0
5 , 6 3 5 4 4
1 1 8 , 9 . 9 3 2
8 , 9 ) 4 2 ( 1
5 , 4 ) 9 7 ( 7
2 , 7 9 8 5 7
7 , 2 2 0 5 0
1 2 5 , 7 . 9 8 2
5 , 9 ) 9 2 ( 1
0 , 3 ) 9 2 ( 9
3 , 0 2 7 6 7
2 , 7 9 8 5 7
2 5 2 , 4 . 9 6 2
2 , 9 ) 6 2 ( 2
3 , 4 ) 6 9 ( 9
7 , 4 1 3 7 7
3 , 0 2 7 6 7
3 8 9 , 0 . 8 7 2
9 , 8 ) 7 2 ( 3 , 1 7 9 9 , 4 2 3
4 , 8 ) 9 8 ( 9
2 , 3 0 1 8 7
7 , 4 1 3 7 7
-
2 , 3 0 1 8 7
e h t t a h t h n s o a m C
f o g n i d n e
5 8 6 , 5 . 8 0 2
2 , 3 0 1 8 7
m y a p e t R n e
y b h e s a d i c v t e o r N p
l a i c n a n i f
s e i t i v i t c a
a e r c e d / e s a e r t c e n N i
h s a c n i e s
e h t t a h s a C
f o g n i n n i g e b
h t n o m
l a t o T
, 1 0 6 0 6 7 , 1
0 0 2 , 9 3
0 8 2 , 5 3
0 0 8 , 8 1
0 2 7 , 0 9
c e D
3 , 1 1 2 2 9
4 0 7 , 4
4 3 2 , 4
6 5 2 , 2
8 8 , 0 1 6
v o N
9 , 4 8 8 1 6
6 1 1 , 4
4 0 7 , 3
4 7 9 , 1
6 2 5 , 9
t c O
3 , 3 2 2 1 1
4 4 7 , 2
0 7 4 , 2
6 1 3 , 1
0 5 3 , 6
p e S
0 , 9 2 8 2 0
6 9 0 , 5
6 8 5 , 4
4 4 4 , 2
9 7 , 1 1 4
g u A
3 , 1 1 2 2 9
4 0 7 , 4
4 3 2 , 4
6 5 2 , 2
8 8 , 0 1 6
l u J
5 , 8 5 4 1 4
8 2 5 , 3
5 7 1 , 3
2 9 6 , 1
5 6 1 , 8
n u J
4 8 , 2 5 8
6 7 1 , 1
8 5 0 , 1
4 6 5
2 2 7 , 2
6 4 , 0 7 4
8 6 5 , 1
1 1 4 , 1
2 5 7
9 2 6 , 3
r p A
5 , 8 5 4 1 4
8 2 5 , 3
5 7 1 , 3
2 9 6 , 1
5 6 1 , 8
r a M
6 4 , 0 7 4
8 6 5 , 1
1 1 4 , 1
2 5 7
9 2 6 , 3
b e F
8 0 , 8 8 0
0 6 9 , 1
4 6 7 , 1
0 4 9
6 3 5 , 4
n a J
5 , 2 0 4 2 8
8 0 5 , 4 i t t e h g a p S
7 5 0 , 4 e g a r e v e B
2 6 1 , 2
3 4 , 0 1 3
m a e r c
e k a C
2 s r a e y a Y M
a z z i P m o r f w g o n l f i t a h r s e a p C o
s e i t i v i t c a
d e v i e c e r h s a C
m o r f
e c I
l a t o T
, 5 4 0 9 , 0 1 6
4 8 , 1 9 2
4 , 3 3 2 2 7
0 1 2 , 7 1
0 0 , 2 5 5
0
4 6 4 , 2 8
0 0 0 , 2 4
6 3 , 4 9 2
2 0 , 5 3 1
0 3 7
0 0 , 6 4 0
2 7 8 , 6
0 0 5 , 3
3 6 , 3 2 1 . 2 2
2 , 4 0 8 2 8
4 6 , 0 3 3
0 8 7
0 0 , 6 4 0
2 7 8 , 6
0 0 5 , 3
8 9 , 5 2 7 . 2 8
1 , 6 3 2 1 9
2 4 , 0 2 9
0 8 9
0 0 , 6 4 0
2 7 8 , 6
0 0 5 , 3
4 3 , 4 3 8 . 2 1
9 , 2 5 8 2 2
3 9 , 7 3 9
0 4 4 , 1
0 0 , 6 4 0
2 7 8 , 6
0 0 5 , 3
9 6 , 3 3 4 . 2 1
4 , 3 3 2 2 7
2 0 , 5 3 1
0 6 1 , 1
0 0 , 6 4 0
2 7 8 , 6
0 0 5 , 3
3 0 , 6 4 5 . 2 7
1 , 5 7 4 1 0
6 2 , 6 2 6
0 2 7 , 1
0 0 , 6 4 0
2 7 8 , 6
0 0 5 , 3
8 3 , 6 4 2 . 2 0
6 3 , 8 5 8
5 5 7 , 8
0 4 1 , 2
0 0 , 6 4 0
2 7 8 , 6
0 0 5 , 3
1 7 , 7 4 5 . 2 9
2 8 , 7 7 4
7 6 , 1 1 4
0 0 9
0 0 , 6 4 0
2 7 8 , 6
0 0 5 , 3
5 0 , 2 5 5 . 2 5
1 , 5 7 4 1 0
6 2 , 6 2 6
0 0 1 , 1
0 0 , 6 4 0
2 7 8 , 6
0 0 5 , 3
8 3 , 5 5 1 . 2 8
2 8 , 7 7 4
7 6 , 1 1 4
0 0 0 , 2
0 0 , 6 4 0
2 7 8 , 6
0 0 5 , 3
1 7 , 8 5 4 . 2 7
8 2 , 7 9 0
9 5 , 4 1 2
0 6 7 , 1
0 0 , 6 4 0
2 7 8 , 6
0 0 5 , 3
4 0 , 5 6 5 . 2 3
7 , 3 2 4 2 4
6 5 , 3 3 2
0 0 5 , 2
0 0 , 6 4 0
2 7 8 , 6
0 0 5 , 3
6 3 , 9 6 3 . 2 6
i s l a i t i r r e e t v w a a d g R m A n
y r a l a S
e s n e p x e
l a t n e R
t s e r e t n I
h s a c
d e v i e c e r
d i a p h s a C
0
y t i l i t U
3
9 8 , 3 4 1
5
, 3 2 2 4 , 7 1 7
2 8 , 1 2 5 8
-
-
7 5 , 5 3 2
3 , 0 5 7 1 2
4 1 , 3 8 5
-
-
-
7 , 0 1 4 1 8
0 5 , 3 9 4
-
-
-
1 , 1 0 3 1 2
6 0 , 5 3 9
-
-
2 3 , 0 4 0
7 , 9 5 3 1 6
6 1 , 3 9 5
-
-
4 4 , 5 3 3
0 , 2 5 3 1 3
3 4 , 1 8 9
-
-
-
7 , 8 0 8 1 3
6 3 , 6 6 6
-
-
-
8 9 , 1 9 7
6 , 3 ) 9 3 ( 1
-
-
-
0 0 , 4 9 1
1 , 6 ) 7 1 ( 7
-
-
-
1 , 9 0 6 1 2
7 9 , 5 6 8
-
-
-
6 7 , 5 9 3
9 , 7 ) 9 1 ( 3
-
-
-
6 7 , 8 9 8
8 4 , ) 1 ( 8
-
-
6 5 , 2 3 0
3 , 1 5 0 1 6
8 3 , 2 7 4
-
-
e m o c x n t a I
l a t o T
h s a C
d i a p
y b h e s a d i c v t e o r N p
g n i t a r e p o
m o r f w g o n l f i t s h e s v a n C i
s e i t i v i t c a
r o f d i a p
g n i t s e v n i
y b h e s a d i c v t e o r N p
g n i t s e v n i
4 4 , 9 0 4
4
4 , 9 ) 0 4 4 ( 4
8 3 , 2 1 1 4
3 9 , 5 9 3 6
1 5 0 , 4 . 6 8 3
0 , 6 ) 8 3 ( 1
2 1 , 7 4 7
1 , 1 6 3 4 9
6 3 6 , 8 . 5 1 3
6 , 5 ) 2 3 ( 6
4 8 , 7 5 2
3 , 3 0 1 4 5
0 4 3 , 7 . 5 8 3
3 , 5 ) 9 3 ( 0
) 9 3 2 (
5 , 3 0 0 4 9
5 5 9 , 1 . 4 9 3
9 , 4 ) 9 3 ( 5
0 2 , 8 5 6
3 , 5 4 4 3 8
1 2 6 , 0 . 4 3 3
6 , 4 ) 3 3 ( 1
2 8 , 6 4 6
5 , 8 9 8 2 5
7 2 2 , 3 . 4 0 3
2 , 4 ) 0 3 ( 7
9 0 , 2 3 6
4 , 6 6 3 2 6
3 1 9 , 0 . 3 1 3
9 , 3 ) 1 3 ( 3
5 , 7 ) 0 6 ( 5
0 , 4 3 2 3 1
9 6 5 , 0 . 3 5 3
5 , 3 ) 5 3 ( 9
7 , 9 ) 2 4 ( 7
7 , 3 8 5 3 8
6 3 2 , 4 . 3 2 3
2 , 3 ) 2 3 ( 6
1 7 , 2 3 6
0 , 1 5 9 3 6
3 0 9 , 1 . 2 3 3
9 , 2 ) 3 3 ( 3
8 , 0 ) 2 5 ( 7
9 , 1 0 1 4 4
0 3 6 , 0 . 2 7 3
6 , 2 ) 7 3 ( 0
0 , 4 ) 5 3 ( 9
0 , 6 3 5 4 3
-
8 9 2 , 1 . 2 4 3
2 , 2 ) 4 3 ( 8
0 1 , 0 4 0
9 , 5 9 6 3 3
n i w o r r o B g
e m y a p e t R n
m o r f w l o a l f i c n h s a a i n C f
s e i t i v i t c a
y b h e s a d i c v t e o r N p
l a i c n a n i f
s e i t i v i t c a
a e r c e d / e s a e r t c e n N i
h s a c n i e s
e h t t a h s a C
f o g n i n n i g e b
h t n o m
2 3 , 8 0 5 0
l a t o T
, 8 1 0 8 , 6 2 5
0 0 5 , 4 2
3 , 8 0 0 5 2
c e D
2 , 8 3 7 3 2
0 4 9 , 2
1 , 1 6 3 4 9
v o N
9 , 5 9 9 2 4
3 7 5 , 2
3 , 3 0 1 4 5
t c O
2 , 7 9 9 1 9
5 1 7 , 1
5 , 3 0 0 4 9
p e S
4 , 6 6 3 3 1
5 8 1 , 3
3 , 5 4 4 3 8
g u A
2 , 8 3 7 3 2
0 4 9 , 2
5 , 8 9 8 2 5
l u J
6 , 3 5 0 2 7
5 0 2 , 2
4 , 6 6 3 2 6
n u J
5 5 , 4 8 7
5 3 7
7 , 2 1 2 1 4
0 8 9
0 , 4 3 2 3 1
e h t t a h s a C
3 r a e y Y a M
7 , 3 8 5 3 8
r p A
6 , 3 5 0 2 7
5 0 2 , 2
0 , 1 5 9 3 6
r a M
7 , 2 1 2 1 4
0 8 9
9 , 1 0 1 4 4
b e F
9 , 0 4 8 1 2
5 2 2 , 1
0 , 6 3 5 4 3
n a J
1 , 4 2 4 3 3
8 1 8 , 2
a z z i P
i t t e h g a p S
f o g n i d n e
h t n o m
w g o n l i f t a h r m e s a o r p C f o
s e i t i v i t c a
d e v i e c e r h s a C
m o r f
0 5 0 , 2 2
0 5 7 , 1 1
0 0 7 , 6 5
, 3 3 0 9 , 6 2 5
2 2 , 8 8 4 9
0 1 2 , 7 1
0 0 , 2 5 5 0
6 4 6 , 2
0 1 4 , 1
4 0 8 , 6
0 , 2 5 7 3 2
8 5 , 8 5 7
0 3 7
0 0 , 6 4 0
5 1 3 , 2
4 3 2 , 1
4 5 9 , 5
0 , 8 0 4 3 2
6 2 , 1 5 4
0 8 7
0 0 , 6 4 0
4 4 5 , 1
3 2 8
9 6 9 , 3
3 , 5 0 9 2 4
7 1 , 4 3 6
0 8 9
0 0 , 6 4 0
7 6 8 , 2
8 2 5 , 1
1 7 3 , 7
3 , 1 8 3 3 6
7 4 , 3 6 0
0 4 4 , 1
0 0 , 6 4 0
6 4 6 , 2
0 1 4 , 1
4 0 8 , 6
0 , 2 5 7 3 2
8 5 , 8 5 7
0 6 1 , 1
0 0 , 6 4 0
5 8 9 , 1
8 5 0 , 1
3 0 1 , 5
0 , 4 6 0 2 2
4 9 , 3 4 1
0 2 7 , 1
0 0 , 6 4 0
2 6 6
3 5 3
1 0 7 , 1
0 0 , 8 8 7
4 6 , 4 1 7
0 4 1 , 2
0 0 , 6 4 0
2 8 8
0 7 4
8 6 2 , 2
3 , 7 1 2 1 4
2 5 , 9 1 9
0 0 9
0 0 , 6 4 0
5 8 9 , 1
8 5 0 , 1
3 0 1 , 5
0 , 4 6 0 2 2
4 9 , 3 4 1
0 0 1 , 1
0 0 , 6 4 0
2 8 8
0 7 4
8 6 2 , 2
3 , 7 1 2 1 4
2 5 , 9 1 9
0 0 0 , 2
0 0 , 6 4 0
3 0 1 , 1
8 8 5
5 3 8 , 2
6 , 6 4 8 1 7
1 4 , 4 2 1
0 6 7 , 1
0 0 , 6 4 0
6 3 5 , 2
1 5 3 , 1
1 2 5 , 6
3 , 7 3 9 3 5
4 1 , 6 5 6
0 0 5 , 2
0 0 , 6 4 0
e g a r e v e B
m a e r c e c I
e k a C
h s a c l a t o T
n i s l a i t i r r e e t v w a a d R m A g
y r a l a S
d e v i e c e r d i a p h s a C
y t i l i t U
8 2 1 , 9 4
0 0 0 , 2 4
3 4 , 2 4 2 5
6 6 , 1 0 4 5
, 2 9 6 7 , 6 1 6
, 0 4 4 1 , 9 1 8
4 9 0 , 4
0 0 5 , 3
6 0 , 9 8 0 . 1 4
0 9 , 4 6 2
8 , 5 9 7 1 7
1 , 6 5 0 1 5
4 9 0 , 4
0 0 5 , 3
6 4 , 4 8 9 . 1 5
8 8 , 3 5 3
9 , 7 7 7 1 8
0 , 0 3 7 1 3
4 9 0 , 4
0 0 5 , 3
6 8 , 0 8 8 . 1 3
-
6 , 7 0 4 1 1
3 7 , 7 9 5
4 9 0 , 4
0 0 5 , 3
5 2 , 3 9 7 . 1 7
2 0 , 2 7 5
7 , 9 0 6 2 8
5 , 1 7 7 1 7
4 9 0 , 4
0 0 5 , 3
4 6 , 6 9 7 . 1 7
7 7 , 4 6 3
7 , 7 9 2 1 6
2 , 4 5 5 1 6
4 9 0 , 4
0 0 5 , 3
3 0 , 3 0 9 . 2 3
9 5 , 2 4 7
8 , 1 6 5 1 8
1 , 2 0 5 1 3
4 9 0 , 4
0 0 5 , 3
1 4 , 7 0 2 . 2 6
-
9 7 , 0 9 7
9 7 , ) 2 ( 0
4 9 0 , 4
0 0 5 , 3
9 7 , 3 0 8 . 2 4
-
1 8 , 4 9 8
2 5 , 2 2 4
4 9 0 , 4
0 0 5 , 3
6 1 , 4 1 6 . 2 9
8 7 , 2 4 3
5 , 2 6 7 1 8
4 , 1 0 3 1 3
4 9 0 , 4
0 0 5 , 3
4 5 , 4 1 7 . 2 0
-
6 6 , 6 9 4
7 6 , 0 2 9
4 9 0 , 4
0 0 5 , 3
0 9 , 6 1 1 . 2 8
-
6 , 1 0 4 1 7
0 0 , 5 4 4
4 9 0 , 4
0 0 5 , 3
7 2 , 5 2 9 . 2 1
0 7 , 0 6 3
2 , 5 9 5 1 1
1 , 2 4 4 1 4
l a t n e R
t s e r e t n I
e m o c x n t a I
d i a p l a t o T
e s n e p x e
y b h e s a d i c v t e o r N p
g n i t a r e p o
g n i t s e s w v o n i e l f i t i h v m i s t a o r c C f a
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
g n i w o r r o B
d i g a n i p t s h e s r v a o n C f i y b h e s a d i c v t e o r N p
g n i t s e v n i
l a i c w n a s o i n i e l f f t i h v m i s t a o r c C f a
7 3 , 1 6 4 8 5 , 0 4
3 , 1 ) 6 2 4 ( 7
2 9 4 . 6
5 , 0 ) 6 4 ( 8
8 4 1 , 6 . 0 4 4
1 , 0 ) 5 4 ( 8
8 7 7 , 7 . 9 6 3
7 , 9 ) 7 3 ( 8
9 4 3 , 8 . 9 2 3
3 , 9 ) 3 3 ( 9
0 2 0 , 8 . 9 2 3
0 , 9 ) 3 3 ( 0
1 5 6 , 6 . 8 6 3
6 , 8 ) 7 3 ( 1
3 1 2 , 3 . 8 4 3
2 , 8 ) 4 3 ( 3
5 5 8 , 7 . 7 5 3
8 , 7 ) 6 3 ( 5
8 4 4 , 9 . 7 0 3
4 , 7 ) 1 3 ( 8
0 4 1 , 8 . 7 9 3
1 , 7 ) 0 3 ( 1
4 2 7 , 4 . 6 2 3
7 , 6 ) 2 3 ( 4
7 3 3 , 6 . 6 8 3
3 , 6 ) 9 3 ( 7
n e m y a p e R t y b h e s a d i c v t e o r N p
l a i c n a n i f
s e i t i v i t c a
, 2 0 6 6 , 6 1 2 5 , 5 1 3 1 6
2 3 , 8 0 5 , 2 7 0 , 1
5 8 , 9 8 2
4 , 2 8 6 9 2
, 0 1 1 , 2 , 7 8 1 , 1 , 2 7 0 , 1
4 9 , 7 5 9
4 , 4 2 7 9 7
4 , 2 8 6 9 2
1 , 2 3 4 1 8
2 , 2 9 3 7 9
4 , 4 2 7 9 7
2 , 5 1 2 1 6
0 , 7 7 1 6 3
2 , 2 9 3 7 9
1 5 , 3 6 8
5 , 3 1 3 6 1
0 , 7 7 1 6 3
0 , 1 ) 5 4 ( 2
5 , 4 5 7 6 3
5 , 3 1 3 6 1
3 , 5 ) 1 1 ( 3
8 , 9 6 9 6 6
5 , 4 5 7 6 3
5 9 , 3 6 2
9 , 5 0 6 6 1
8 , 9 6 9 6 6
r p A
7 2 , 7 4 9 4 . 5 8
4 , 6 ) 1 1 ( 3
3 , 2 2 8 6 4
9 , 5 0 6 6 1
r a M
2 6 2 , 8
0 , 4 1 6 6 8
3 , 2 2 8 6 4
7 3 , 0 2 2 0 . 6 7
b e F
7 , 5 0 6 1 6
3 , 8 0 0 5 2
0 , 4 1 6 6 8
7 7 , 4 9 1 5 . 7 2
n a J
7 2 , 3 2 0 4 . 8 1
e r c e d / e s a e r t c e n N i
h s a c n i e s a
e h t t a h s a C
f o g n i n n i g e b
0 8 7 2
e h t t a h t h n s o a m C
f o g n i d n e
c e D
3 9 , 5 2 9 8 . 3 5
2 4 8
v o N
5 6 , 7 0 8 4 . 3 6
8 7 2
t c O
3 9 , 4 7 9 9 . 3 0
p e S
8 5 , 8 5 3 5 . 4 1
g u A
7 6 , 0 3 2 1 . 4 6
l u J
2 8 , 2 1 1 7 . 4 6
n u J
4 5 , 6 8 3 2 . 4 5
6 8 5
h t n o m
1 r a e y a Y M
t e e h s e c n a l a B
9 6 , 2 6 2 8 . 5 9
h s a C t e s s A
9 1 , 2 0 8 0 . 2 2
0 , 0 0 5 , 1 0 , 0 0 5 , 1 0 , 0 0 5 , 1 0 , 0 0 5 , 1 0 , 0 0 5 , 1 0 , 0 0 5 , 1
9 1 , 2 0 8 0 . 2 2
, 0 0 5 , 1
0 0 . 0 0 0
3 7 , 6 0 2 0 . 3 0
6 , 6 3 1 (
) 0 7 . 8 5
9 1 , 2 0 8 0 . 2 2
, 0 0 5 , 1
0 0 . 0 0 0
3 7 , 6 0 2 0 . 3 0
8 , 3 1 1 (
9 1 , 2 0 8 0 . 2 2
, 0 0 5 , 1
0 0 . 0 0 0
3 7 , 6 0 2 0 . 3 0
9 1 , 2 0 8 0 . 2 2
, 0 0 5 , 1
0 0 . 0 0 0
9 1 , 2 0 8 0 . 2 2
, 0 0 5 , 1
9 1 , 2 0 8 0 . 2 2
, 0 0 5 , 1
9 1 , 2 0 8 0 . 2 2 9 1 , 2 0 8 0 . 2 2 9 1 , 2 0 8 0 . 2 2 9 1 , 2 0 8 0 . 2 2 9 1 , 2 0 8 0 . 2 2
t n e m p i u q E
0 0 . 0 0
3 7 , 6 0 2 0 . 3 0
3 , 3 7 2 (
) 0 4 . 7 1
0 0 . 0 0
3 7 , 6 0 2 0 . 3 0
5 , 0 5 2 (
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% % % 2 7 8 5 6 6
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% % % 5 0 1 3 3 3
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% % % 8 8 8 3 - 1 - 1 -
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t s e r o y e i t t t i n a d r i d i s o e e n t i u t b q m r e i a i a L R D T e
Profitability Ratio Profit margin
This ratio is the percentage of sales dollars left after subtracting the Cost of Goods sold and all expenses, except income taxes. That can see the opportunity of pizza café that are being increase continually.
100%
52% 50%
35%
Profit margin
-38%
0%
Y ea ear 1 Y ea ear 2 Y ea ear 3 -50%
Return on asset (ROA)
Pizza café measures how efficiently profits are being generated from the assets employed in the business. That can see the opportunity of pizza café that are increase continually.
100%
52% 50%
0%
35% -38% Year 1 Year 2 Year 3
-50%
Profit m
Return on investment
Pizza café measure the percentage of return on funds invested in the business in short, this ratio tells the pizza café has effort put into the business has been worthwhile with investor. That can see the opportunity of pizza café that are increase continually.
100%
52% 50%
0%
35%
Profit margin
-38% Y ea ear 1 Y ea ear 2 Y ea ear 3
-50%
Asset turnover
Pizza café measures the efficiency of a company's use of its assets in generating sales revenue or sales income to the company. That can see the opportunity of pizza café that are increase continually.
100%
52% 50%
0%
35% -38% Y ea ear 1 Y ea ear 2 Y ea ear 3
-50%
Profit margin
Debt ratio
Pizza café measure gives an idea to the leverage of the company along with the potential risks the company faces in terms of its debt-load that can see the opportunity of pizza café that are be fall in year 3.
100%
52% 50%
0%
35%
Profit margin
-38% Y ea ear 1 Y ea ear 2 Y ea ear 3
-50%
Time interest earn
Pizza café is measure ability for debt payments that company can pay more than double time.
100%
52% 50%
35% -38%
0%
Profit margin
Y ea ear 1 Y ea ear 2 Y ea ear 3 -50%
Conclusion
Pizza café have the budget by loan from the investor and pay the interest rate 12% per year to investor. The overall of 3 financial statement which are income statement, cash flow statement, and the balance sheet show the number that quite good that represent higher in net income, the good liquidity that represented in the cash flow
statement, and the strong financial in the balance sheet . That can be concluding that there is feasibility in the financial of pizza café.
Chapter7 Conclusion
The reason of why I choose to do the pizza café, because of nowadays the most people interested western culture including the food style of western. I realize the new flavor for Thai people and for foreigner tourist. My business emphasize the new flavor and exotic for attractive the customer. My business is small business and low investment, pizza café in car. My business can remove to everywhere, when I want to move. My business has many product and service such as product salad bar, pizza, bakery and beverage. I want to open a small pizza business, because of there are three possible outcomes, resounding success, minimal success or failure. Help maximize your your chances for success. Find a suitable location for a pizza business using demographics, and other valuable information Avoid the most common pitfall. I want to develop new recipes that will become my license. That means I think of all possible consequences of any action I take and through organization of effort, move forward as quickly and effectively as possible. To start and organize any restaurant business and get the most from my efforts I must set goals. My targets are students, workers, and foreigner or foreigner tourist. Expectation
Expectations of the project Pizza Café business are the way that conduct to the objective and made the business accomplish. -
Can analysis situation and meet the way to solve the problem.
-
Can accomplish the goal and effective management of the project.
-
Can generate modern Pizza Café that have unique different from competitor.
-
Can generate income and achieve sale forecast or more.
-
Can increase income in my business continuously.
The benefit from project after accomplish from set and learn process of the project, and it lead you to understand every step to make the project in the real life. -
Can evaluate and identify the meaning of the Project Feasibility.
-
Have more skill and efficiency to do the project in the real situation.
-
Have more ability to solve the problem when situation change.
-
Have channel differentiation Today the pizza company or any fast-food is still famous and popular in teenager and foreigner. Since the beginning to promote restaurant until now, our company want to focus on student and worker near Chomnan River is first and make them is the center to promote Ta Torn Yorn pizza café can attract customers both of Thai people and foreigner. In the raw material to use in component in pizza is easy to find in Thai market
thus Ta Torn Yorn pizza café can set lower price than other company for attract the customers. My company will be care about service and good taste, concern about every circumspect for make customers satisfy in Ta Torn Yorn pizza café. Product/service
Ta Torn Yorn pizza café is a small restaurant and a new business to entry in the market. The company try to promote Thai herb, Thai foods and intervene Thai culture mix with Ta Torn Yorn pizza in Manu to attract the customers and identity own Manu. The company wants to focus on teenagers, students, and foreigner the most around Chomnan River. Thus Ta Torn Yorn pizza café maintain about component in foods and want to make customer feel happy, when they tasty in special pizza of Ta Torn Yorn pizza café. My company design different style and different other company because other company is the same tasty but manu of Ta Torn Yorn pizza will be present different tasty in pizza menu.
The component is of pizza in my restaurant use raw material in Thai and support Thai herbs, Thai foods into the market for the customers. It’s can make different idea and attract many customers comes to Ta Torn Yorn pizza café. In the future our company hopes to expand a new branch or franchise and promote a new branch in other province in Thailand. And then Ta Torn Yorn pizza café emphasize in time and make the customers satisfy in service and tasty of a special pizza.
Strategy
-
I use material from local area, because cheaper price and easy to find it.
-
I use material from local area, because I get new material and fresh more than material other area or far from my business located.
-
My business set up at Public Park and many varieties of menus.
-
If the customers order pizza the medium size, they can get salad bar free and if they order pizza large size, that they can get free bacon bread.
-
Pizza shop will must give social requirement such as the aims does the membership card and shop pizza way for receive special discount which will the show think shop pizza way takes an interest with a customer who is a member of more and more.
-
Competition Analysis (3C Analysis) Competitor Analysis
-
For the plan increases the number of branches abundantly a pizza, to be continued concern about emphasize in provincial more and more. That’s depend on the latency’s of the location and the area that come and opening of new mall, now abundantly a pizza has 203 branch amounts, suppose end of this year has will about 208 a branch, from the end of year last have about 198 a branch, which, this year open a little new branch last year more that open very arrive at 28 a branch, because suppose next year economy situation will generally should improve.
-
Competitive Analysis
-
The strength of the Ta Torn Yorn Pizza Café concept is its stress on opening freestanding units, which offers immediate visibility and credibility to the
consumer. Despite their adequate funding, rapid growth, and free-standing store concept, they are vulnerable to the competition food quality. The menu items and prices listed are nearly identical to ours, but the portions are smaller. This enables us to qualify more potential, which enable faster development. One of the most important factors in establishing a company as a leader in any new industry is developing brand name and brand identity among potential customers. While it is not impossible to use an unfamiliar brand name, establishing the brand name and linking it to the product identity takes a significant amount of marketing funds. Companies that have been able to use a brand name to automatically link them to the target market. -
Sale Forecast
-
My sales forecast assumes a modest change in annual costs to accommodate new entry into the market.
-
I am expecting to increase sales modestly over the next year, which is a respectable growth rate. The growth forecast is assumed given this is a new product for the area using new channels of availability. I am not projecting significant change in the product line, or in the proportion between different lines.
-
I am predicting an average of 36 pizzas sold each week night (Monday – Friday). On the weekend (Saturday – Sunday), I am estimating 5 pizzas are sold each day. Of those pizzas ordered, I am expecting approximately 1/3 to be dined – in customers. Those customers dining in will most likely order drinks and/or cocktail (on average 4 for each family). Additionally, I am estimating that approximately one-third of the pizza orders will be accompanied by an order for breadsticks.
Operating cost of my business is raw material, direct labor and overhead cost. Raw material has an ingredient such as wheat flavor and flavor yeast. Direct labor has salary of employee. My business has three employees and one manager, which different of salary of each person. Each month, I paid expense of overhead cost of each month is water supply, electricity, telephone fees and internet fees.
Reference: http://www.brooklyn-pizza-works.com/pizza's_history.htm [from Cool Hunter, illy in a Box, 13/04/2010], Shop http://www.yes-iloveyou.com/smfboard/index.php?action=printpage;topic=2187.0 [nidjung inlove 15/04/2010], History pizza http://www.ehow.com/how_1686_make-pizza-dough.html [By an eHow Contributing Writer 15/04/2010], Recipe of pizza http://www.bloggang.com/viewblog.php?id=lovely-ricky-rubio&date=24-022010&group=5&gblog=48 [BlogGang,
[email protected] 16/04/2010], Recipe of pizza http://www.sevenfive.co.th/categories/Storage/?page=13&sort=featured
[Sevenfive
Distributor Company Limited 15/04/2010], Equipment http://translate.google.co.th/translate?hl=th&langpair=en%7Cth&u=http://www.bizrate. com/deep-fryers/ [bizrate search.compare.conquer 18/04/2010], Equipment http://www.kingmachinesworlds.com/product/showprod.php?prodid=229&maincat=3& subcat=73 [King Machines 18/04/2010], Equipment http://www.google.com/imgres?imgurl=http://aarestaurantequipment.com/images/r601.jpg&imgrefurl=http://aarestaurantequipment.com/index.php%3Fmain_page%3Dindex %26cPath%3D6&usg=__YZLrOeRfQHtZQAX3jP4DdSEmRgk=&h=400&w=400&sz =22&hl=th&start=6&itbs=1&tbnid=zm6hUe_Wm9oaMM:&tbnh=124&tbnw=124&pre v=/images%3Fq%3Dprice%2BDisplay%2BWarmer%26hl%3Dth%26gbv%3D2%26tbs %3Disch:1 [AA [AA Restaurant 19/04/2010], Equipment http://maps.google.co.th/maps?hl=th&sa=N&tab=Tl [Google.map 20/04/2010], Map of Public Chomnan River at Phitsanulok Province