Project Report organised retails in India

“Comparative Study on Profitability Drivers of Indian Retail Industry and their formats” and “challenges to unorganized retails in the current scenario”.

Submitted to: Mrs. Ambika Rathi

1

INDEX CONTENTS

PAGE NO

Acknowledgement

4

Preface

5

Executive Summary

6

Today’s Retail in India

7-8

Key Points of Indian Organised Retail Industry

9

Formats in Indian Organized Retail Sector

10

Top Major Retail Players in India

11

Objectives of the Study

12

PHASE-I

Scope of the Study

14

Research Methodology

15 - 1 6

Limitations of the Study

17

Research problem and its relevance

18

Name of the Stores

19

Vishal Mega Mart

20 - 3 0

Big Bazaar

31 - 4 0

Lifestyle

41 - 4 8

Comparative analysis of the Stores

49 - 5 6

2

PHASE-II

Great India Place

58 - 6 1

3

ACKNOWLEDGEMENT Mrs. Ambi Ambika ka Rathi Rathi (Faculty First irst of all all we woul would d like like to than thankk Mrs.

Membe emberr) for for givi giving ng us the the oppo opport rtun unit ityy to do the the proj projec ectt on compar comparati ative ve study study on “Indian “Indian organi organised sed Re Retai taill Indust Industry ry and their their formats” formats” and “threats “threats to unorganized unorganized retails in the current scenario in India.” Her extended views on the Indian Retail Industry help us with assistance, support and council without, which this project would not have been materialized.

We would also like to express our special thanks to all the Staffs of the Vishal Mega Mart, Big Bazaar, Life Style and Pantaloon Retails and also the various owners of Kirana Stores for their excellent support and coordination without which this study could not be fulfilled.

Thanks GROUP-8 H-SECTION. Asia Pacific Institute of Management Studies.

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PREFACE We are lucky that, we got the opportunity for making the project report on “Comparative Study on Profitability Drivers of Indian Retail Industry and their formats” and “challenges to unorganized retails in the the curr curren entt scen scenar ario io””. For this this stud studyy we visi visite ted d the the Ma Malls lls,, Hy Hype perr Markets and Departmental Stores and in New Delhi and Noida and talk to various unorganized retailers (Kirana stores) to study the problems defi defin ned. ed. This his repor eportt is writ writte ten n acco accou unt of what what we lear learnt nt and and experienced during the survey. survey. We wish, those going through it will not only find it readable but also get as useful Information. The main limitation of our experience was that as the above said organised retails industry is reserved with corporate formalities, we had faced a little bit difficulties to fill the questionnaire completely. completely.

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Executive Summary Retailing is emerging as a sunrise industry in India and its presently the largest employer after agriculture. In the year 2004, the size of Indian organized retail industry was Rs 28,000 28,00 0 Crores, which was only 3% of the total retailing market. The sunrise of the organised retailers in India creates a major turn in the retail industry. Top Top major organised retail players are increasing their market share day by day. Their main focus is based on FMCG and consumer durables. With modernization, Indian culture is aping the western dressing sense and lifestyle and these techniques is promoting by the Retailers and by this they are generating a remarkable revenue from the Indian consumers.

6

Today’s Retail Ret ail in India Comprised of organized and traditional retail formats, Indian Retail market is estimated to be worth US$ 511 billion, and is poised to grow to US$ 833 billion by 2013. 20 13. The organised retail that currently accounts for less than 5 per cent of the total retail market is expected to register a compound annual growth rate (CAGR) of 40 per cent and swell to US$ 107 billion by 2013. A report by global consultancy firm, AT Kearney said "The consumer spending in India has increased by an impressive 75 per cent in the last four years and will quadruple in the next 20 years." Moreover, Moreover, India recently topped the Nielsen Global Consumer Confidence study, conducted by Nielsen, a market research company. The biannual report revealed that Indians are "the most optimistic lot globally who think that their country will be out of the economic recession in the next twelve months." However the size of Organised Retail in India will exceed US$22bn mark from current level of about US$4bn with its space requirement touching over 220mn sq. ft., by 2010, according to The Associated Chambers of Commerce and Industry of India (ASSOCHAM). (ASSOCHAM). In a Paper brought out by ASSOCHAM on `Retail Scenario in India and Its Related Issues’, Issues’, it has been stated that approx. 40mn sq. ft. is currently generating a business of about US$4bn in organized retail. r etail. India’s vast middle-class and its almost untapped retail industry are key attractions for global retail giants wanting to enter newer markets and India provides for the ideal locations. Since, Delhi and its suburbs have so far seen the growth of 100 bigger and smaller malls, roughly 600 new malls are coming up in other metropolis and large townships in which less than 35% of retail business is going to be b e transacted. It is seen that over 1000 malls are in the pipelines for smaller townships in which the retail sector is projected to grow at over 60% because of ample availability of land and increased purchasing power of the folks living in those areas because of increased economic activities. Naturally, Naturally, the large players will prefer to go there and put up their shops by sourcing their supplies from the places convenient to them. 7

Some of the key areas in which retail boom will prevail in towns beyond metros and even large cities will include food items, FMCG products, grocery, sportswear, outerwear, tailored clothing, eyewear, watches, footwear and accessories and the like. The retail business that will pre-dominantly stay with malls put up in metros and large cities will include apparel, pharmaceuticals, luxury goods and consumer durables. Changes should be brought about in Agricultural Produce Marketing Committee (APMC) Act (a key contributor to the large number of intermediaries) such as the introduction of contract farming and allowing direct procurement from farmers by retail owners so that a direct chain is established between the user and farmers for their equal benefits. It also highlights, pointing out that even in the case of nonagricultural products such as apparel, FMCG and general merchandise, the situation is far from ideal. The key cause for inefficiency is the poor integration between the retailer and supplier. supplier. None of the retailers, in view of ASSOCHAM has so far an automated system for information exchange with their suppliers. In developed countries, retailers practice Vendor Management Inventory (VMI) systems, where the supplier has access to the point of sales data of the th e retailer and plans automatic replenishments responding to the stocks available at the retailer. retailer.

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Key Points of Indian Organised Retail Industry 1.

Potential to be the third largest economy in terms of GDP in next few years .

2.

It ranks high amongst the top 10 FDI destinations of the world .

3.

Fastest growing tourist market in Asia.

4.

World bank states, India to be worlds second largest economy after China by the year 2050.

5.

Stable and investor friendly Central Government at the helm of affairs.

6.

Introduction of Value Added Tax or VAT and tax reforms.

7.

High degree of professionalism and corporate ethics.

8.

Excellent Investment opportunities in Indian retail sector and in allied sectors; sure and high returns on investments.

9.

To invest US $130 $1 30 billion for the development of infrastructure, by year 2010.

10. Bullish stock markets. 11. Hordes of foreign investors are thronging in to invest in Indian retail markets. 12. Highly educated English speaking young workforce. 13. Vibrant and multi cultured cities. 14. Huge opportunity exists, especially in semi-rural and rural areas. 15. Till date the second largest employer e mployer after agriculture sector, sector, for the huge semi-skilled Indian population. 16. Offers highest shop density in the whole world. 17. Having almost 1,20,000 shops, across the length and breadth of the country.

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Formats in Indian Organized Retail Sector A supermarket, also called a grocery store is a selfservice store offering a wide variety of food of food and household merchandise, organized into departments. It is larger in size and has a wider selection than a traditional grocery store and it is smaller than a hypermarket or superstore superstore..

1. Supermarkets:

A hypermarket is a superstore which combines a supermarket and a department store. store. The result is a very large retail facility which carries an enormous range of products under one roof, roof, including full lines of groceries of groceries and general merchandise. merchandise. In theory, hypermarkets allow customers to satisfy all their routine weekly shopping needs in one trip. 2. Hypermarkets:

A department store is a retail establishment which specializes in satisfying a wide range of the consumer's personal and residential durable goods product needs; and at the same time offering the consumer a choice multiple merchandise lines, lines, at variable price points, in all product categories. Department D epartment stores usually sell products including apparel apparel,, furniture furniture,, appliances appliances,, electronics electronics,, and additionally select other lines of products such as paint paint,, hardware hardware,, toiletries, cosmetics cosmetics,, photographic equipment, jewelery equipment, jewelery,, toys toys,, and sporting goods. goods. Certain department stores are further classified as discount department stores. Discount department stores commonly have central customer checkout areas, generally in the front area of the store. Department stores are usually part of a retail chain of many stores situated around a country or several countries. 3. Department Stores:

A shopping mall or shopping centre is a building or set of buildings which contain retail units, units, with interconnecting walkways enabling visitors to easily walk from unit to unit. 4. Shopping malls:

A Specialty Chains is numbers stores which are ar e specialized in a specific range of merchandise and related items. Most stores have an extensive width and depth of stock in the item that they specify in and provide high levels of service and expertise. They differ from department stores and supermarkets which carry a wide range of merchandise. 5. Specialty Chains:

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TOP MAJOR RET RETAIL AIL PLAYERS PLAYERS

Total Retail Space (‘000 sq ft)

Existing formats

Brand Names

No.of Stores

Department store

Pantaloon

13

1, 9 4 8

Hypermarket

Big Bazaar

45 0

5 000

Seamless Malls

Central

12

1 200

Hyper markets

Spencer’s

40 0

6 000

Music Stores

Music world

22 5

2 30

books Stores

Books and Beyonds

Department stores

Shopper’s Stop

20

1 000

Books & Music Stores

Crosswords

33

N/A

Home furnishing

Home Stop

N/A

N/A

Landmark Group (Based Department Stores in Dubai)

Lifestyle

8

3 70

Department Stores

West side

19

3 50

Hypermarkets

Star India Bazaar

1

N/A

Land Mark

4

N/A

Vishal Mega Mart

18 3

1 3 ,4 5

Retailer

Pantaloon Retail Indian Ltd

RPG Retail

Shopper’s Stop Ltd.

Trent India Ltd Vishal Group

Books & Music Stores Hyper markets

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OBJECTIVES OF THE STUDY Phase-I

This project is based on the comparative study of Indian Retail Industry on the basis of three parameters: (a) Customer Flows. (b)Revenue per Customer. (c) Stock of the Store. Objective:

Know the customer flow and revenue generated by the stock from the each department in the organised retail sector within a closer view.

PHASE-II

Determine various shops and classify them into the Retail formats. Objective:

Know the retail formats and what are the difference between those categories.

PHASE-III

Analyze the threats and challenges to unorganized retailers in the current scenario of competitive market.

Objective:

Understand the sector of unorganized retails, find out the challenges faced by them and determine what are the measures taken by these retailers to survive in this current scenario.

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PHASE-I

13

SCOPE OF THE STUDY The The scop scopee of my stud studyy rest restri rict ctss itse itself lf to anal analyz yzee the the orga organis nised ed retailer’s profitability drivers on the basis of Garments, Gifts, Cards and Music Department where as in the recent trend its seen that the key players in this Industry are more emphasizing on the Garments, Perso ersona nall Groo Groomi ming ng,, Home Home furn furnis ishi hing ngs, s, Life Life styl stylee and and Footw ootwea earr Departments in their Stores.

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RESEARCH METHODOLOGY METHODOLOGY This chapter describes the methodology of the study. This project is based on information collected from primary sources. After the detailed study, an attempt has been made to present comprehensive analysis of four major organised retailers. The data had been used to cover various aspects like inter-departmental customer flows, revenue per cust custom omer er and and va valu luee of the the stoc stockk in the the va vari riou ouss depar departme tment nts. s. In collecting requisite data and information regarding the topic selected, we went to the Vishal Mega Mart, Life Style, and Big Bazaar of New Delhi and Noida and collected the data.

Research design: The study is based on descriptive research design because the data were collected to reveal accurate descriptions of variables related to the deci decisi sion onss bein being g face faced, d, with withou outt demo demons nsttratin ating g that that some some relationship exists between variables. For the purpose of present study a related sample of stores were selected on the basis of convenience.

Sample Size and Design: A sample of 4 stores was taken on the basis of convenience.

Research Period: Research work is only carried for 1 week.

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Research Instrument: This work is carried out through self-administered questionnaires. The questions included were close ended with Ordinal-polytomous response scale.

Data Collection: The data, which is collected collected for the purpose purpose of study, study, is divided into 2 bases: 

Primary Source: The primary data comprises information “Comparative e Study on Profitabilit Profitability y Drivers Drivers of survey of “Comparativ India’s Retail Industry”.

The data has been collected collected directly

from respondent with the help of structured questionnaires. 

Secondary Source: The secondary data was collected from

internet and references from Library and various journals on retail industry.

Data Analysis: The data data is anal analyz yzed ed on the the basi basiss of suit suitab able le tabl tables es by usin using g mathematical techniques. The technique that we have used is bar graphs, pie charts, with MS-EXCEL and SPSS.

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LIMITATIONS OF THE STUDY In attempt to make this project authentic and reliable, every possible aspect of the topic was kept in mind. Nevertheless, despite of fact constraints were at play during the formulation of this project. The main limitations are as follows: 

Due to limitation of time only few retail stores are taken into consideration of this study. So the sample of retailers was not enough to generalize the findings of the study.



The main source of data for the study was primary data with the help of self-administered questionnaires. Hence, the chances of unbiased information are less.



Concern person from the organised retail stores were hesitant to disclose the true facts as the data related to strategic secrets.



The chance of biased response can’t be eliminated though all necessary steps were taken to avoid the same.

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RESEARCH PROBLEM AND ITS RELEVANCE

RESEARCH PROBLEM: Determine the profitability drivers on the basis of: Customer flows. (b)Revenue per Customer. (c) Stocks value of the store. (a)

RELEVANCE OF THE RESEARCH: Understand the value of Indian organised retail Industry on the basis of how customer flow generates the revenue related to its value of stock and analyze the ways to improve each of three dimensions.

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Name of the Stores

The study is being conducted on:

(i) (i)

Vish Vishal al Mega ega Mar Mart, t, Sarit aritaa Vih Vihar ar..

(ii)

Big Ba Bazaar, No Noida.

(iii) (iii) Lifes Lifesty tyle le Inte Intern rnat atio iona nal, l, Noid Noida. a. (iv)

Various unorganized retailers in Delhi.

(v) (v)

The The G Grrea eatt Ind India ia Plac Place, e, Noid Noida. a.

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VISHAL MEGA MART 20

What started as a humble one store enterprise in 1986 in Kolkata is today a conglomerate encompassing 183 showrooms in 110 cities ci ties / 24 states. India’s first hyper-market has also been opened for the Indian consumer by Vishal. Situated in the national capital Delhi this store boasts of the singe largest collection of goods and commodities sold under one roof in India. The group’s philosophy is integration and towards this end has initiated backward integration in the field of high fashion by setting up a state of the art manufacturing facility to support its retail endeavors. Vishal is one of fastest growing retailing groups in India. Its outlets cater to almost all price ranges. The showrooms have over 70,000 products range which fulfills all your household needs, and can be catered to under one roof. It is covering about 29, 90, 146 sq. ft. in 24 states across India. Each store gives you international quality quali ty goods and prices hard to match. The cost benefits that is derived from the large central purchase of goods and services is passed on to the consumer. There are three classes of consumers the lower class is restricted only to unorganized retail, upper class consumers are limited l imited and scattered. According to the Vishal Retailing Strategy, Strategy, they are targeting middle class as it is the largest consumer base in India and can be sold off then in large volumes because with the increasing purchasing power the middle class is shifting towards organized retail. The group had a turnover of Rs. 1463.12 million for fiscal 2005, under the dynamic leadership of Mr.Ram Mr.Ram Chandra Agarwal . The group had a turnover of Rs 2884.43 million for fiscal 2006 and Rs. 6026.53 million for fiscal 2007.

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ANALYSIS OF THE STUDY

Types of Customer:

There are three types of consumer in the Indian retail market. Vishal mega mart is a firm believer of that the Middle class and upper middle class are the potential customer in their product categories. Here we are analyzing which income level of customers are generally tend to purchase the products department wise: PERCENTAGE PERCENTAGE OF TYPES OF CUSTOMER DEPARTMENT DEPARTMENT WISE GARMENT GIFTS MUSIC CARDS TYPES OF CUSTOMER SECTION SECTION SECTION SECTION HIGH GRADE INCOME LEVEL 10 40 60 0 MEDIUM GRADE INCOME LEVEL 60 50 30 50 AVERAGE AVERAGE GDARE INCOME INC OME LEVEL 30 10 10 50 TYPES OF CUSTOMER

100% 80% 60%

AVERAGE GDARE INCOME LEVEL MEDIUM MEDIUM GRADE INCOME INCOME LEV EL

40%

HIGH HIGH GRADE INCOME LEV EL

20% 0% GARMENT

GIFTS

MUSIC

CARDS

SECTION

SECTION

SECTION

SECTION

From the above details its found that the customer flows in the garment section is relatively high rather than the other sections. The

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focus customer group is basically medium level income group of customers. Flow of customers in different departments:

Here we have analyzed the flow of customers per day basis. For this reason we have studied customer flows on an average of high customer flow days. Inter-Department Customer Flow DEPARTMENT

Number of Customer

GARMENTS DEPARTMENT

900

GIFTS DEPARTMENT

250

CARDS DEPARTMENT

100

MUSIC DEPARTMENT

300

Inter-department Inter-department Customer Cu stomer Flow 3 0 0

MUSIC DEPARTMENT 1 0 0

CARDS DEPARTMENT

2 5 0

GIFTS DEPARTMENT

9 0 0

GARMENTS DEPARTMENT 0

100

200

300

400

500

600

700

800

900

Number of Customer

From the above figures its executed that flow of customer in garment departments is relatively higher than the others departments. To determine the above study we have considered the customers who are spending their money on purchase of products of the above said departments. Its revealed at the time of study that they have 10 cash counters and they are making bills of more than 280 bills per day per counter on the above said days.

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1000

Value of Stock in the different departments:

We have chosen 4 departments from Vishal Mega Mart and estimated the valuation of average stock with the assumption details provided by the branch operation stuffs. VALUE OF THE STOCK DEPARTMENT

(Rs)

GARMENTS DEPARTMENT

10340000

GIFTS DEPARTMENT

250000

CARDS DEPARTMENT

75000

MUSIC DEPARTMENT

200000

Value of the stock in the Garments Departments: Value of Stock 525000

Garment arment Deapartm Deapart ment others department

10340000

The garment section is divided into Men, women and kids section. The value of the stock in the garments department is relatively r elatively much higher than the others departments. The value of stock in winter w inter season jumps to 18 to 20 crore and its 3times higher than others season as normally they are maintaining a stock of 6 crore in the others time.

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Value of the stock of the others departments: Value of the Stock in Others Department 300000 250000 200000 150000 100000 50000 0 GIFTS DE P A RTME NT

CA RDS DE P A RTM E NT

M US IC DE P A RTM ENT

The value of the stock of the others departments are relatively lower than garments departments. The stock maintained in the gifts section, basically maintained for the high and medium level income customers. In the cards department the stock increases at the time of Christmas an New year eve as it’s a seasonal business according to the Vishal Mega Mart. Music department is consisting of Music, movie and game cd & dvd’s. Its found that the stock of game cd & dvd’s is higher than the others.

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Revenue generated by the different departments:

To find out the profitability drivers we have compared the revenue generated by different departments on the basis of 2004-05 to 200809. For this study we have considered average revenue of a high customer flow day by the all income level customers. DEPARTMENT

2004-05

GARMENTS DEPARTMENT GIFTS DEPARTMENT CARDS DEPARTMENT MUSIC DEPARTMENT TOTAL

2008-09

5 0 00 0 5 00 0 20 00 18 00

180000 10000 1 8 00 5 00 0

58800

196800

REVENUE PER DEPARTMENT 196800 200000

180000

150000

100000

2004-05 58800

50000

2008-09

50000 5000 10000

2000 1800

1800 5000

0 GARMENTS

GIFTS

CARDS

MUSIC

DEPARTMENT

DEPARTMENT

DEPARTMENT

DEPARTMENT

TOTAL

From the above study its revealed that at the time of inception of the organised retail in India in the year of 2004-05, only the high grade and upper medium grade income level customers were tends to go to the retails. So the maximum portion of revenues generated from these two groups only. In the case of garments, gifts and music departments as the stock is increased, the revenue is also increased with the market demand study of the year of 2004-05 to

26

2008-09. and also its seen that the product category in the gifts and music department is relatively changing with the increasing demand of new innovated products. A measurable changes found in the cards department is that the revenues as well as the stock is decreasing day by day because of changing customer preferences towards information technology enabled services like SMS, MMS & E-mails.

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FACTS AND FINDINGS From the above analysis its found that the average customers in the all departments are the Middle Grade income level customers as Vishal is mainly focusing in this segment of customers.

Garment Department Overview:

Product lines and the quality of the products in the Garment Section are basically for the medium and average grade income level people and price range in this section is averagely lies between Rs.250 to 600.

Findings:

In the garment section we have found that products categories are not focusing the high grade income level customers as the brand consciousness not presents in the floors. The high grade income level people are very conscious about the brand that they are using. Basically they are very conscious about the brand rather than the quality which isn’t present in this department.

Suggestions:

Vishal is strategically targeting the middle class customer but there is also a rash of high grade income level customers in their stores. They should focus on this aspect that they can turn this mob into potential customer by introducing a various range of high class products in the garment department.

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Gifts Department Overview:

Product lines and the quality of the products in the Gifts Section are basically for the high and medium grade income level people and price range in this section is averagely lies between Rs.500 to 800. 800 .

Findings:

In the gifts section we have found that stock of gift items is very low and also products categories are not focusing to low grade income level customers and the gifts department is referred to high class products. Suggestions:

They should focus on this aspect by introducing i ntroducing more stocks and also a lower price range products in the gifts section so that they can also generate revenue from lower grade income level customers.

Music Department Overview:

Music section consist of Music CD’s, Game Game CD & DVD’s DVD’s and also Movie DVD’s. Product lines and the quality of the products in the th e Music Section are basically for the high and medium grade income level people and price range in this section is averagely lies between b etween Rs.150 to 500.

Findings:

In the Music section we have found that they are mainly focusing on the Game CD’s and DVD’s and also the price range is also high. Again the collection of game cd and dvd’s is considerable but in the case of Indian Music CD’s the stock level is not also upto the customer’s satisfactory level.

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Suggestions:

Vishal should concentrate on that the music industry is passing pas sing through a high competitive market with piracy world so the th e price range should be such as the customer feel free to buy original cd’s. Another point is that there should be a balance between the stock of their product lines in the music department.

Cards Department Overview:

In the Indian scenario cards are not very popular and a seasonal business according to the floor managers and management of the store. Also the demand is decreasing day by day with the increase of ITES.

Findings:

In Vishal’s prospect we have found that it’s a seasonal business and they only give an emphasized focus at the time of Christmas Day and New Year. Also the high grade income level people tends to go specialized cards stores so only a few numbers of middle and average income level customers who come to others departments sometimes seek for the cards. Suggestions:

Though the demand of cards decreasing day by day but there are also some others events rather than the 25th & and 31st eve. So a step can be taken by introducing low range of cards attached with the gifts section to greet the wishes all the time.

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BIG BAZAAR

Pantaloon Retail (India) Limited, is India’s leading retailer that operates multiple retail formats in both the value and lifestyle segment of the Indian consumer marker marker. Headquartered in Mumbai (Bombay), the company operates over 8 million square feet of retail space, has over 475 stores across 40 cities in India and employs over 18,000 people. The company’s leading formats include Pantaloons, a chain of fashion outlets, Big Bazaar, Bazaar, a uniquely Indian hypermarket chain, Food Bazaar, Bazaar, a supermarket chain, blends the look, touch and feel of Indian bazaars with aspects of modern retail like choice, convenience and quality and Central, a chain of seamless destination malls. ma lls. Some of its other formats include, Depot, Shoe Factory, Brand Factory, Blue Sky, Fashion Station, aLL, Top Top 10, mBazaar and Star and Sitara. The company also operates an online portal, futurebazaar.com. futurebazaar.com. A subsidiary company, company, Home Solutions Retail (India) Limited, Limit ed, operates Home Home Town, own, a larg largee-fo form rmat at home home solu soluti tion onss stor store, e, selli selling ng home home furniture products and E-Zone focused on catering to the consumer electronics segment. Pantaloon Retail was recently awarded the International Retailer of the Year 2007 by the US-based National Retail Federation (NRF) and the Emerging Market Retailer of the Year 2007 at the World Retail Congress held in Barcelona. Pantaloon Retail is the flagship company of Future Group, a business group catering to the entire Indian consumption space.

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ANALYSIS OF THE STUDY Types of Customer:

In the Indian Retail Scenario Big Bazaar has a great success to create a revaluation. Basically they have differentiated their customers on the basis of needs of customers rather than their income level. Later on we will analyze these aspects. Here we are analyzing which income level of customers are generally tend to purchase the products in Big Bazaar department wise: PERCENTAGE PERCENTAGE OF CUSTOMER FLOWS DEPARTMENT WISE GARMENT GIFTS MUSIC TYPES OF CUSTOMER SECTION SECTION SECTION HIGH GRADE INCOME LEVEL 10% 15% 50% MEDIUM GRADE INCOME LEVEL 50% 55% 40% AVERAGE AVERAGE GDARE INCOME I NCOME LEVEL 40% 30% 10%

CARDS SECTION 7% 53% 40%

TYPES OF CUSTOMER DEPARTMENT WISE

100% 80% 60%

AVERAGE GDARE INCOME LEVEL MEDIUM GRADE INCOME LEVEL

40%

HIGH GRADE INCOME LEVEL

20% 0% GARMENT SECTION

GIFTS SECTION

MUSIC SECTION

CARDS SECTION

From the above details its found that the in the Garment section they are targeting the middle and average level of customers. They are not promoting any major brands and they have their own brand towards the major brands in garments industry. industry. Flow of high hig h level of customers in music section is better than the others departments. Generally upper medium and medium class and also a good percentage of average income level customer visits their all departments.

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Flow of customers in different departments:

Here we have analyzed the flow of customers per day basis. For this reason we have studied customer flows on an average of high customer flow days. Inter-Department Customer Flow DEPARTMENT GARMENTS DEPARTMENT GIFTS DEPARTMENT CARDS DEPARTMENT MUSIC DEPARTMENT

Number of Customer 1600 600 2 50 80 0

INTER-DEPARTMENT CUSTOMER FLOW

MUSIC DEPARTMENT CARDS DEPARTMENT GIFTS DEPARTMENT GARMENTS DEPARTMENT 0

200

400

600

800

1000

1200

1400

1600

With the study of customer flow in Big Bazaar on an average of high customer flow day we came to know that it’s basically lies between 2000-2500 customers per day. Here we are taking the customers who are generating revenues for these departments. From the above figures its executed that flow of customer in garment departments is relatively higher than the others departments. One significant difference is noted from the others retail is that they have placed their music department at the front of cash counters and introduced low range of music cds’ and game dvd’s for the all category customers which increased customer the flow in the music department.

34


We have chosen 4 departments from Vishal Mega Mart and estimated the valuation of average stock with the assumption details provided by the branch operation stuffs. VALUE OF THE STOCK DEPARTMENT GARMENTS DEPARTMENT GIFTS DEPARTMENT CARDS DEPARTMENT MUSIC DEPARTMENT

(Rs) 163000000 7500000 150000 580000

Value of the stock in the Garments Department:

8230000

163000000

Garmen Garmentt Deapa Deapartmen rtmentt

others others departme department nt

The garment section is divided into Men, women and kids section. They have also a discount section only for the garments. In this section they are selling the old or rejected stocks of major brands at a 40-50 percent discount rate. The value of stock in garment is being overflowed at the time of winter season. Winter garments are costlier than the others seasons and tends to double the value of stock. Normally they are maintain a stock value of 16.3 to 17 crore value of stock bus it increase at the time ti me winter to more than 40 crore.

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Value of the stock of the others departments: VALUE VALUE OF STOCK STOC K IN IN THE OT HERS DEPART DEPART MENT MENT S

7500000 8000000 6000000 4000000 150000

2000000

580000

0 1 GIFTS DEPARTMENT EPARTMENT

CARD CARDS DEPARTMENT EPARTMENT

MUSIC MUSIC DEPART EPART MENT MENT

In some big retails its seen that they are including some cookery, cookery, home furnishings and life style products in their gifts section. Big bazaar is maintaining a low stock but more product categories in their gifts section and generating a remarkable revenue from this. Stock of music department is overflowed with low price products. Their stock have a potential to earn revenue from all categories as prices of products in this department lies between betw een Rs. 30 to Rs.400 approximately.

36


To find out the profitability drivers we have compared the revenue generated by different departments on the basis of 2004-05 to 200809. For this study we have considered average revenue of a high customer flow day by the all income level customers. REVENUE PER DEPARTMENT

2004-05

2008-09

GARMENTS DEPARTMENT

90000

300000

GIFTS DEPARTMENT

42000

180000

CARDS DEPARTMENT

20 00

1800

MUSIC DEPARTMENT

19000

40000

TOTAL

153000

521800

COMPAR COMPARII SON OF REVENUE PER DEPARTMEN DEPART MENT T

600000 500000 400000 300000

2004-05 2008-09

200000 100000 0 GARMENTS

GIFTS

CARDS

MUSIC

DEPARTMENT

DEPARTMENT

DEPARTMENT

DEPARTMENT

TOTAL

From the above study its revealed that at the time of inception of the organised retail in India in the year of 2004-05, only the high grade and upper medium grade income level customers were tends to go to the retails. So the maximum portion of revenues generated from these two groups only in the year of 2004-05. The change in revenue of garment department and in gifts department from the year 2004-05 to 2008-09 is significant because Big Bazaar is shifted products towards the own manufactured brands and they became successful to establish their own brands in the garment retail industry. industry. A measurable changes found in the cards department is that the revenues as well as the stock is decreasing decreasing day by day because of changing customer

37

preferences towards information technology enabled services like SMS, MMS & E-mails.

FACTS AND FINDINGS From the above analysis its found that the average customers in the all departments are the all income level people in Big Bazaar. Bazaar. Meanwhile their main customer base is upper middle, middle and average level income level customers. Garment Department Overview:

In Garment department the products are mainly their own brands an price ranges lies between Rs.99 to Rs.800 averagely which is very reasonable for the middle class, average and also low level income group peoples. The stock in this section is fair to satisfy its customer needs and attracts window shoppers to become a potential customer. customer. Findings:

The main facts that we have found in the garment section is that Big Bazaar mainly focusing on the low range of products with their own brands. All the times they are giving special discounts on all the garments products. They have adopted tricks like “Buy 2 get 3”, 3”, Buy 3 get 5” which looks like as if you buy 2 will get more 3 but the actual fact is that if you buy 2 products will get 1 free as total you will get 3. It’s a very strategic and attractive offer specially adopted by Big Bazaar. Bazaar. They have also a section named ‘LOOT MART’ in the garments department. In this section they are selling the branded high-class garments at a high discount rate of 50 to 60 percent.

Suggestions:

After discussing all the profit factors it can be suggest that as they have a good high income level customer flow in the others departments like in the furniture and grocery department they can introduce a wider range of branded products in the garment section as this income is conscious about the brand that they are using.

38

Gifts Department Overview:

Gifts department is consisting of various product categories from home furnishing products to personal using products. According to Big Bazaar now a days no one can define which section should be referred as a gifts section. Customer preference is changing day by day with the increased product categories.

Findings:

In Big Bazaar we have found that they are also referring home furnishing products, personal care and low range electronic products as gift products and basically it depends on the customers need and choice. The whole gift section is able to satisfy the all level of income groups as they have a large collection of product categories but with a limited stock of same products. A noted strategy is taken in the gifts department is that they are selling a large varieties of products with a limited stock which helps them to implement a good stock turn over ratio and generating good revenue from this department.

Suggestions:

Big Bazaar can focus on the stocks of the gifts though the stock of varieties is remarkable but within the same category the stock is not appreciatable.

Music Department Overview:

Music section consist of Music CD’s, Game CD & DVD’s and also Movie DVD’s. Findings:

Big Bazaar has introduced very low range cd & dvd’s like ‘Moserbaer’ music and movie cd-dvd’s and price range lies in between Rs.30 to 100. Basically they are gaining a competitive business at the age of piracy products in this industry. industry. Also they have a very good collection in games cd-dvd category at a low price range of Rs.100 to 200 39

whereas if anyone go to the open market the average price range is Rs.300 to 400 for the copyright product. Suggestions:

In the music its found that the th e collection of movie cd’s and educational cd’s is low than the music and games cds. They are emphasizing on the low price mp3 and game cds where as there is also a demand for educational and movies cd-dvd’s.

Cards Department Overview:

In the Indian scenario cards are not very popular and a seasonal business according to the floor managers and management of the store. Also the demand is decreasing day by day with the increase of information technology enable services.

Findings:

We have found that it’s it’s a seasonal business and they only give focus at the time of Christmas Day and New Year Year.. Also the high hi gh grade income level people tends to go specialized cards stores so only onl y a few numbers of middle and average average income level customers who come to others departments sometimes seek for the cards. Suggestions:

Though the demand of cards decreasing day by day but there are also some others events rather than the 25th & and 31st eve. So a step can be taken by introducing low range of cards attached with the gifts section to greet the wishes all the time.

40

LIFESTYLE 41

is part of the Landmark Group, a Dubai – based retail chain. With over 30 years’ experience in retailing, the Group has become one of the foremost retailers in the Gulf. Lifestyle International (P) Ltd

Positioned as a trendy, youthful and vibrant brand that offers customers a wide variety of merchandise at an exceptional value for money, money, Lifestyle India began operations in 1999 with its first store in Chennai. Currently there are 14 Lifestyle stores, 7 Home Centre stores and 1 Baby Shop store across Ahmedabad, Bangalore, Chennai, Hyderabad, Jaipur, Jaipur, Mumbai, Pune, New Delhi, Noida and Gurgaon. Today Lifestyle offers a truly international shopping experience, a fact borne by numerous accolades. Business World – IMRB Most Respected Company Awards survey rated Lifestyle as the ‘Most Respected Company in the Retail Sector’ in 2003 and 2004 •

•

•

‘ICICI – KSA Technopak Technopak Award for Retail Excellence’ in 2005 Reid & Taylor ‘Retailer of the Year’ award in 2006 Lycra Lycra Images Fashion Award for the ‘Most Admired Large Format Retailer of the Year’ in 2006

Images Retail ‘Most Admired Retailer of the Year Year – Department Store’ in 2008.

42

ANALYSIS OF THE STUDY Types of Customer:

Lifestyle International is a major player in the Indian organised retail industry. industry. The have a good customer base in the high class level income group. Mainly they focusing on the Men-Women-Kids Apparel, gifts and also in the home furnishing products. They don’t have any music, cards or cookery departments. TYPES OF TARGET CUSTOMER HIGH GRADE INCOME LEVEL

75%

MEDIUM GRADE INCOME LEVEL

20%

AVERAGE GDARE INCOME LEVEL

5%

CUSTOMER CUSTOMER FLO LOWS WS DEPART DEPARTMENT MENT WI SE

100% 80% AVERAGE AVERAGE GDARE INCOME INCOME LEVEL

60%

MEDIUM GRADE INCOME LEVEL HIGH HIGH GRADE INCOME LEVEL

40% 20% 0% GARMENT SEC SECTIO TION

GIFTS IFTS SE SECTIO TION

From the above analysis its revealed that though a very few numbers of low grade income level customers are visiting the garment section but in the gifts section we have found that the products are unreachable for the average level income groups.

43

Flow of customers in different departments:

Here we have analyzed the flow of customers per day basis. For this reason we have studied customer flows on an average of high customer flow days. Inter-Department Customer Flow DEPARTMENT GARMENTS DEPARTMENT

Number of Customer 1100

GIFTS DEPARTMENT

6 00

Inter-department Customer Flow

6 0 0

GIFTS DEPARTMENT

1 1 0 0

GARMENTS DEPARTMENT

0

200

400

600

800

1000

1200

Number of Customer

In lifestyle we have found that the average customer flow lies between 1200 to 1500 on an average high customer flow fl ow day. day. The main products categories in Lifestyle basically the garments and home furnishing products products related to gifts items. We We have found that in the case of garments department customer flow is 1100 per day basis and in the case of gifts departments its 500 to 600 per day basis. Its noted that the gifts department consists of exclusive products.

44


VALUE OF THE STOCK DEPARTMENT

(Rs)

GARMENTS DEPARTMENT

760000000

GIFTS DEPARTMENT

50500000

VALUE OF STOCK

50500000

760000000

GARMEN ARMENTS DEPARTMENT

GIFTS IF TS DEPARTMEN EPARTMENT

The garment section is divided into Men, women and kids section as well as lifestyle accessories and shoe wears. They have all the major brands like Blackberry, Blackberry, Louis Phillips, Lee Coopers, Van Hausen, Parx, Lee for in the men catagory, Melanga, Code, Ginger in the women category and for the kids section they have brands like Bossini, Benetton, Orchestra, Juniors, Teeny Tiny, Artex etc. The garments section includes: 1. Watch section for the brands like Fast track, Zodiac, Hugo-boss, Nautica, Marie Claire, Casio, Guess, GC, Kenneth Cole, Aspen, Skagen, Levi’s, Adidas etc. 2. Sunglass Sunglass section section for the brands like like Ferrari, Ferrari, Mojo, Mojo, Mont blanc, Scott,, Guess etc. 3.

Fashion accessories for the brands like Tribal Tribal Zone, Sarah, Sarah, Fire Fly, Fly, Adrika, Earrings, Necklace, Bracelet, Anklet, Bangles, Hair Clips, Bra Straps, Scrunges, Men’s Jewelry, Jewelry, Kids’ Fashion.

45

All these product ranges are exclusively for the High grade income level customers. The gifts section is consisting of high class home furnishings and personal grooming products. They are introducing it by the name of “Home Centre”. Centre”. It’s a one-stop destination for furniture, home ware and home furnishings that enterprises elegance, luxury and individuality. individuality. Home Centre houses a wide range of contemporary and classic furniture, linen as well as other home accessories, thus providing customers a high range products.


REVENUE PER DEPARTMENT

In 2008-09(Rs.)

GARMENTS DEPARTMENT GIFTS DEPARTMENT TOTAL

4000000 1000000 5000000

Revenue in 2008-09 Department

5000000 4000000 3000000 2000000 1000000 0 GARMENTS DEPART DEPART MENT

GIFTS DEPARTMENT

TOTAL

The average revenue earned per customer basis is more Rs.6000. Comparison of revenue generated by the each departments is taken into consideration on an average of high customer flow days.

46

FACTS AND FINDINGS From the above analysis its found that the average customers in the all departments are basically high grade income level customers. All the th e products ranges in the both departments significantly refers to premium customers. Garment Department Overview:

In Garment department the products are mainly the major international readymade brands and price ranges lies between Rs.800 to Rs.2000 averagely which is meant for a few Indians customers.

Findings:

The products exclusively for a certain income level customers. Maximum products are unreachable for the medium and average income level peoples. Whatever the stock is quite efficient to satisfy their potential customers.

Suggestions:

They are focusing a very few Indian customers and the most of the Indian consumers can’t afford this price ranges. So if they want to increase their market share in the Indian retail Industry they should introduce such product ranges also which can be affordable for the medium level income groups and the main customer in the retail industry lies within it. Gifts Department Overview:

Gifts department is consisting of various product categories from home furnishing products to personal grooming products.

Findings:

In the Lifestyle we have found a wider range of glass made and metal products which are exclusive and also the quality q uality isn’t upto the price levels. Whatever, Whatever, the stock is sufficient to satisfy its customers but the price range is found very high as a gift product in this department.

47

Suggestions:

Again the Indian retail industry is targeting targe ting the medium level income group people as its increasing day by day but the products in the Lifestyle store is meant only for the high class consumers which is very low in population in India. Also an important point is noted that though the volume is sufficient but the varieties in product categories as a gift isn’t sufficient.

48

COMPARITIVE ANALYSIS OF THE STORES On the basis of customer flows:

We have considered the average of the high customer flow days. Flow of Customer per Day Store Name Vishal Mega Mart

No. of Customer 1600

Life Style

1200

Big Bazaar

2300

Customer Flow per Day 2500 2000 Number of Customer

1500 1000 500 500 0 Vishal Mega Mart

Life Style

Big Bazaar

No. of C ustomer

Name of o f the Store

From the study its revealed that the average customer flow is medium grade income level customers and average grade income level customers. Vishal Mega Mart:

The customer flows in this store is basically refers to the high and upper medium income level customers.

Life Style:

They are focusing on the all income level customers but it depends on the departments wise also.

Big Bazaar:

49

On the basis of stock value:

Comparison of stock value Store Name Vishal Mega Mart Life Style

Garments Dept 65000000 735000000

Gifts Dept 250000 55000000

Cards Dept 77500

Music Dept 175000

Big Bazaar

163000000

7500000

150000

575000

Garments Department:

The value of stock depends on the season. At the time of winter season it increases upto 2 to 3times than the other seasons as the price of winter garments is relatively higher than springs-summer collection. Garments Dept

800000000 700000000 600000000 500000000 Garments Dept

400000000 300000000 200000000 100000000 0 Vishal Mega Mart

Life St yl yle

Big Bazaar

The product in the garment section isn’t exclusive and meant for the medium to average grade income level customers. Also they aren’t focusing on major brands in the garment industry. All the products are unbranded and semi branded and don’t attracts the high grade level income groups. However brand consciousness not present but the stock volume is able to met customer satisfaction. Vishal Mega Mart:

All the major brand players are maintaining their stocks in garments section as their main focus is on the Apparel products. Product ranges is very high and meant for the high class consumers.

Life Style:

50

A high brand consciousness helping them to generate a remarkable revenue with a high stock turn over ratio and smiling face of customers. They have their own brands in the garments department with a reasonable price for the upper medium, medium and average class income groups. Though brand conscious people will think at the time purchasing but customer are satisfied with w ith the stock and as well as quality related to price.

Big Bazaar:

Gifts Department: Gifts Dept

60000000 50000000 40000000 Gifts Dept

30000000 20000000 10000000 0 V is hal Mega Mart

Life S t y le

B ig B az aar

They are not focusing on the gifts stock for the result customer flow and revenue from this section is very low and no point is gaining for the customer satisfactory level. Vishal Mega Mart:

A very large investment in the gifts section is found at the time of study. study. They are basically emphasizing emphasizi ng on introduction of personal grooming products and home furnishing products in the gifts section. This department is solely for the upper class consumers and customer satisfactory level is remarkable. Life Style:

A wider range of products is found in gifts gi fts section for the all income level people. Though the variety in the product categories is high but the volume of stock in the same product is low. How ever customers are happy with the large number of collection of gifts items.

Big Bazaar:

51

Cards Department: Cards Dept

160000 140000 120000 100000 Cards Dept

80000 60000 40000 20000 0 Vishal Mega Mart

Life Style

Big Bazaar

Stock in this department is taken care as relatively low and it’s considered as a seasonal business. Vishal Mega Mart:

Stock in this department is taken care as relatively low and it’s considered as a seasonal business.

Big Bazaar:

52

Music Department: Music Dept

600000 500000 400000 Music Dept

300000 200000 100000 0 Visha shal Mega Mart

Life Styl tyle

Big Bazaar

Music department is consisting of music, movies movi es and games cd-dvd’s. The stock of game cd-dvd’s is higher than the others and price range is relatively not for the medium and average income groups though they are focusing on this income i ncome group only and a result they failed to satisfy their customer needs. Vishal Mega Mart:

Their music department is also consisting of music, movies and games cd-dvd’s and they have maintained a good balance ba lance between the stock level in all the categories. And also a remarkable change is noted that they selling very low range products within this copyright product categories. They customer satisfaction level is high with the fulfillment of their needs.

Big Bazaar:

53

On the basis of revenue:

Comparison of Revenues Store Name

2004-05(Rs.)

2008-09(Rs.)

Vishal Mega Mart

58500

196800

Life Style

- ---- -- --- -

5000000

Big Bazaar

160500

481500

Comparison of Revenues

5000000 4000000 3000000

2004-05(Rs.) 2008-09(Rs.)

2000000 1000000 0 V is hal Mega Mart

Life St y le

B ig B az aar

IN 2004-05:

At the time of sunrise of organised retail industry in India, the scenario was not been like present days. At that time it was a very new concept of marketing for the Indian consumers. Only the high class level and a few upper medium class income group customers were we re visiting to those retail markets. The perception of middle and lower class peoples was that these stores had over-valued their products and to some extent it was right also. IN 2008-09:

Now a days shopping in the th e retail stores is a very common things. Peoples are habituated to go into the retails in the weekends. w eekends. Day by day the organised retailers are becoming stronger to attract customers. Hyper- markets like Vishal mega mart, Big Bazaar, Bazaar, Home town have the stock to fulfill all the needs of customers from alpine to elephant.

54

On the basis of Revenue per customer:

For the study of revenue per customer, customer, we have taken the contribution of total customer flow on the total revenue of the stores on an average of high customer flow days. Revenue per customer basis Store Name 2004-05(Rs) Vishal Mega Mart Life Style Big Bazaar

2008-09(Rs)

450

1350 6000 2100

650

Comparison of Revenue per customer

6000 5000 4000 2004-05

3000

2008-09 2000 1000 0 Vishal Mega Mart

Life Style

Big Bazaar

Though the revenue per customer of the Vishal mega Mart increased from 2004-05 to 2008-09 2 008-09 but the revenue per customer is significantly low than others. As their main customer base is medium and average income group customers and also customer flow is low so it generates significantly low revenue per customer. customer. Vishal Mega Mart:

The customer flows in this store is basically refers to the high and upper medium income level customers and though their customer flow is lower but their return on investment is high so it helps to earn a high income per customer. customer. Life Style:

55

They are focusing on the all income level customers with a high customer flows per day and have a base of brand consciousness amongst the customer which’s helping them to increase their revenue per customer. customer. Also there is a major contribution of the others departments like grocery and vegetables department towards the per customer revenue. Big Bazaar:

56

ASIA PACIFIC PACIFIC INSTITUTE OF MANAGEMENT STUDIES (This research research is done only for the education purpose. There is no financial/competitive financial/competitive motive.)

Questionnaire (General) A. Store name:

B. Location of the Store:

(i) Mall

(ii) General

(iii) Densely populated area

C. Which kind of customers generally visit at your store?

(i) High grade income level (ii) Medium grade income level (iii) Average Average grade income level

D. Flow of customer per day in your store:

(i) Below 500

(ii) 500 to 1000

(iii) 1000 to 1500

E. Revenue earned per customer basis:

In 2004-05 Rs.

In 2008-09 Rs.

F. In which department stock is being taken care comparatively in a lightly way?

(i) Garments

(ii) Gift items

(iii) Cards

(iv) Music

(v) None of this If not why you are emphasizing on every segment? ___________________________________________________________________ ___________________________________________________________________.

57

G. Does the brand consciousness of customers divert them to the different departments ?

Yes

No

If yes which type of customer? Young

Old

child

Beauty conscious people

H. Is the Information Technology helping in ROI of the store?

Yes

No

If yes then which features is/are motivating? ERP

Online Adv

SAP/Tally

Information Security

I. Does the good atmosphere in the store pick the sale up?

Yes

then why? ________________________________________.

No

then why? ________________________________________.

(This research research is done only for the education purpose. There is no financial/competitive financial/competitive motive.)

58

Questionnaire (Garment Department)

A. Which kind of customers generally visit at your garment section and their flow?

(i) High grade income level

Flow

%

(ii) Medium grade income level

Flow

%

(iii) Average grade income level

Flow

%

B. Revenue generated by Garment section in your store

(i) High grade income level:

Revenue in 2004-05 Revenue in 2008-09

(ii) (ii) Medi Medium um grad gradee inc incom omee lev level el::

Reve Revenu nuee in in 200 20044-05 05 Revenue in 2008-09

(iii) Average grade income level:


C. Value of average stock maintained in Garment section: Rs.

D. Is your stock efficient to revamp the Customer satisfaction in your store?

(i) Yes

(ii) No


59

Questionnaire (Gifts Department)

A. Which kind of customers generally visit at your Gift section and their flow?


Flow

%


Flow

%


Flow

%

B. Revenue generated by Gift section in your store







C. Value of average stock maintained in Gift section: Rs.


(i) Yes

(ii) No

60


Questionnaire (Music Department)

A. Which kind of customers generally visit at your Music section and their flow?


Flow

%


Flow

%


Flow

%

B. Revenue generated by Music section in your store







C. Value of average stock maintained in Music section: Rs.


(i) Yes

(ii) No


61

Questionnaire (Cards Department)

A. Which kind of customers generally visit at your Cards section and their flow?


Flow

%


Flow

%


Flow

%

B. Revenue generated by Cards section in your store







C. Value of average stock maintained in Card section: Rs.


(i) Yes

(ii) No

62

Questionnaire filled up by : Designation : Age : Working orkin g here for : Date & Time : Place :

(Be sure that all the details will be kept in safe and will not be disclosed or used on any others purpose)

Thanking for your valuable time and support.

63

PHASE-II

64

THE GREAT INDIA PLACE Formats of the stores in the Great India Place:

65

SRL NO

NAME NAME OF TH THE E ST STORE ORE

TYPE TYPE OF THE STOR STORE E

66

GROUND FLOOR

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33

GLOBUS LIFE STYLE BOSSINI METRO SHOES WOODLAND TANABANA BOMBEY SELECTION M & B FOOTWARE NAKSHATRA MARKS & SPENCER LEVIS FLAGSHOP GIOVANI SHOPPERS STOP PANTALOONS INDIGO NATION LILLIPUT WILLS LIFESTYLE KAZO COSTA COFFEE KFC PIZZA HUT ZARDARI DIMENSION KILOL KALPANA SAREES MEENA BAJAR ZODIAC REEBOK BG's ARCHIES WORLD OF TITAN HOME TOWN BIG BAZAAR

SPECIALITY CHAIN DEPARTMENTAL STORE SHOP SPECIALITY CHAIN SPECIALITY CHAIN SHOP SHOP SPECIALITY CHAIN SPECIALITY CHAIN DEPARTMENTAL STORE SPECIALITY CHAIN SHOP DEPARTMENTAL STORE DEPARTMENTAL STORE SPECIALITY CHAIN SPECIALITY CHAIN DEPARTMENTAL STORE SHOP SPECIALITY CHAIN SPECIALITY CHAIN SPECIALITY CHAIN SHOP SHOP SHOP SPECIALITY CHAIN DEPARTMENTAL STORE SPECIALITY CHAIN SPECIALITY CHAIN SPECIALITY CHAIN SPECIALITY CHAIN SPECIALITY CHAIN HYPER MARKET HYPER MARKET

FIRST FLOOR

34 35 36 37 38 39

MONTE CARLO REID & TAYLOR PALL MALL CAFÉ COFFE DAY RAYMOND SAMSONITE

SPECIALITY CHAIN SPECIALITY CHAIN SHOP SPECIALITY CHAIN SPECIALITY CHAIN SPECIALITY CHAIN 67

40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55

SHOPPERS STOP VEN HEAUSEN ADIDAS SPYKAR REEBOK L EE NIKE GLOBUS PUMA MOUSTACHE GILI WORLD BLACKBERRY RITU KUMAR HIMALAYA OPTICAL LACOSTE KODAK EXPRESS

DEPARTMENTAL STORE SPECIALITY CHAIN SPECIALITY CHAIN SPECIALITY CHAIN SPECIALITY CHAIN SPECIALITY CHAIN SPECIALITY CHAIN SHOP SPECIALITY CHAIN SPECIALITY CHAIN SPECIALITY CHAIN SPECIALITY CHAIN SPECIALITY CHAIN SPECIALITY CHAIN SPECIALITY CHAIN SPECIALITY CHAIN

2ND FLOOR

56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72

ME 'n' MOM CASIO CARLTON LONDON KITTEN SHOES CATMOSS OCTMOSS OCTAVE MAX LIFESTYLE GKB OPTICAL PEPE JEANS LONDON ODYSSEY BOSE STEPPING STONE VIVID ZEST INDIGO SHAW BROTHERS

SPECIALITY CHAIN SPECIALITY CHAIN SPECIALITY CHAIN SHOP SHOP SHOP SHOP SPECIALITY CHAIN SPECIALITY CHAIN SPECIALITY CHAIN SPECIALITY CHAIN SPECIALITY CHAIN SPECIALITY CHAIN SPECIALITY CHAIN SHOP SPECIALITY CHAIN SHOP

THIRD FLOOR

73 74 75 76 77 78

HOOP BARISTA BOWLING CO YATRA STREET FOOD OF INDIA NIRULA's

SHOP SPECIALITY CHAIN SPECIALITY CHAIN SPECIALITY CHAIN SPECIALITY CHAIN SHOP 68

79 80 81 82 83 84 85 86 87 88 89 90

TANDOORI VILLAGE YO CHINA SAGAR RATNA SANRIO ICE CURE BIG CINEMAS MUSIC LAND MASAKALI MY DOLLER STORE JUMBO ELEVTRONIC STAPLES FIT & ACTIVE GYM

SHOP SPECIALITY CHAIN SHOP SHOP SHOP SPECIALITY CHAIN SPECIALITY CHAIN SHOP SPECIALITY CHAIN SHOP SPECIALITY CHAIN SHOP

Group-8 Asia pacific Institute of management Studies

69

AVISHEK SAHU-H-03

DEBOJIT ROY H-66

KRISHNAKANT PANDEY H-25

BISWAJIT GHOSH H-12

SRITANU DAS MAHAPATRA H-57

70

Project Report organised retails in India

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