Rodamas Group: Designing Strategies for Changing Realities in Emerging Economies

Intangible %uman

Innovation ! Creativity Reputation

E%erie(*e! t% "a(a'e"e(t7 )arab+e *((e*ti(s7 *a%ab+e +*a+ ta+e(t %+ /i"ite! s*ie(ti* ski++sG re+ia(t ( %art(ers /i"ite! Bra(! aare(ess

7aluable 8

Rare8

Costly to imitate8

"#ploited by the organi6atio n8

Competitive implication

 9es

 Yes

N

Yes

 

Temporary  Competitive disadvantage

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Strong ! e#perienced management %igh understanding of  local maret ! distribution channels Strong consumer product e#perience

/i"ite! R&;te*h *a%abi+it

0vailability of (inances Strategic connections to the government ! foreign partners OPPOR3UNI3I"S "merging consumer marets> e#pansion opportunities %igh demand of lo) tech basic products ! real estate Opportunity to ac/uire businesses due to the nancial crisis

-i'h !e%e(!e(*e ( %art(ershi%s (seratie "a(a'e"e(t st+e /a*k ) bra(! (a"e -i'h e"%+ee attriti(

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