Sample for Wedding Planner Business Plan

Executive Summary One-Stop Wedding Planner is a full service company that provides complete cons consul ulti ting ng serv servic ices es for wedd weddin ings gs and and anni annive vers rsari aries es.. Our Our plan planne ners rs are are experienced and dedicated professionals with many years of event planning experience. One-Stop Wedding Planner is unique in that we give our clients our undivided attention. We listen to their needs and work with them to create the event of their dreams. Our clients' wishes ecome our commands. So whether our client wants a Western! "astern or more traditional wedding! we can can help help.. Our Our serv servic ices es incl includ ude e weddi wedding ngs! s! hone honeym ymoo oons ns!! recep ecepti tion ons! s! anniversary consultations! udget planning! answers to etiquette questions! as well well as full full-s -ser ervi vice ce refer eferra rals ls to #ori #orist sts! s! hair hair styl stylis ists ts!! ente entert rtai aine ners rs!! musicians! and others. $.$ %ission One-Stop Wedding Planner is a full service company that provides complete cons consul ulti ting ng serv servic ices es for wedd weddin ings! gs! holy holy unio unions ns and and anni annive vers rsar arie ies. s. Our Our planners are experienced and dedicated professionals with many years of  event planning experience. One-Stop Wedding planner is unique in that we give our clients our undivided attention. We listen to their needs and work with them to create the event of their dreams. Our clients' wishes ecome our commands. commands. Our services services include include weddings! weddings! honeymoons! honeymoons! receptions! receptions! anniversary consultations! udget planning! answers to etiquette questions! as well well as full full-s -ser ervi vice ce refer eferra rals ls to #ori #orist sts! s! hair hair styl stylis ists ts!! ente entert rtai aine ners rs!! musicians! restaurant and others. $.& Oectives Whether this is our client's (rst wedding! a renewal of their vows or their anniversary! we want every detail of their event to e oth a pleasurale and a memorale experience. )herefore )herefore we o*er a host of packages and services speci(cally tailored to the needs of each couple. We are con(dent that this usiness venture will e a success and we estimate that our net income will increase modestly y the second year. $.+ ,eys to Success  )he keys to our success success are as follows $. &.

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Company Summary One-Stop Wedding planner is a start-up company that provides wedding and anniversary consulting services to rides! grooms and other family memers. We are a full-service ridal consulting group and our goal is to put the /fun/ ack into planning a wedding or anniversary party. )oo many people ecome overly stressed and frustrated when planning these wonderful events. We are experienced and professional consultants and will use our expertise to help create memorale and stress free events for our customers. 0y doing this! our clients can sit ack and enoy their event. We create events suited to the couple's unique style--a true expression of their relationship and individuality as a couple.

Company Ownership  )his usiness will start out as a simple sole proprietorship! owned y its founders! Phang! 1hong! 2im and 2ie. 3s the operation grows! the owners will consider re-registering as a limited liaility company or as a corporation! whichever will etter suited the future usiness needs. )he company founders! Phang! 1hong! 2im and 2ie! will handle day-to-day operations of  the plan and will work collaoratively to ensure that this usiness venture is a success. We estimate that our start-up costs will e 4%5! 666 7including legal costs! logo design! advertising! direct mail! and related expenses8. 3n additional 4%9! 666 will e required in the ank account as an operating capital for the (rst two months of operation. )he start-up costs are to e (nanced in equal portions y the owners' personal funds 7i.e.! Phang! 1hong! 2im : 2ie are investing 4%+! 666 each8.

Management Summary Our wedding planners are Phang! 1hong! 2im and 2ie. 1ollaoratively they have planned and serviced over 96 weddings and receptions. )hey are knowledgeale aout all areas of planning! decorating! as well as udgeting. Phang and 1hong have a 0S in 1ommunications and a minor in ;nterior s
Market Analysis Summary =early 4% +@ illion is spent every year on weddings and receptions.  )herefore! professional wedding consultants are a commodity! not a calamity. One-Stop Wedding Planner is full-service wedding consultants that o*er a variety of services to our clients. We pride ourselves on eing professional and courteous at all times and we have packages to suit everyone's needs. 3s previously stated! marriage is a illion dollar industry! therefore! ust aout everyone we meet is a potential client. Aowever! we mostly advertise to rides! grooms! and family memers.

4.1 Market Segmentation 3lthough the #ash and excitement of impending nuptials can e intoxicating! it can also e overwhelming. )herefore! we primarily market our services to the people who need those most--rides and grooms. ;n &666! $ million marriages took place in the %alaysia. )he current %alaysia marriage rate of  nine marriages per $!666 people is still the highest rate among the industrialiBed countries. )his marriage rate is expected to remain at the same level in the near future. One-Stop Wedding Planner to operate their usiness! over $@6 marriages is registered each year! which creates a siBale market potential for this line of usiness. 3nother customer segment is represented y the numerous family memers and guests attending weddings! anniversaries! and similar events. )his segment requires event preparation services like gift ideas! etiquette tips and others. 0esides! the One-Stop Wedding Planner elieves to e their maor client assignments as youngling. )hey will provide services to include young alum! graduate alum and others. )his customer segment is estimated to have the annual volume of 96 orders.

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4." #arget Market Segment Strategy One-Stop Wedding Planner will o*er its services mostly to the rides and grooms! as well as to the family memers. )he company will position itself as an experienced provider of wedding planning services. Inlike most of its competitors! One-Stop Wedding Planner will e o*ering a full range of  services and thus provide the convenience of one-stop shopping for its clients. )his will signi(cantly reduce the customers' time and e*orts preparing for such an important event as a wedding. %oreover! y utiliBing numerous supplier contacts that the company owners have estalished and economies of scale! One-Stop Wedding P2anner will e ale to pass on to its customers siBale cost savings.

4.".1 Market $ee%s

 )he market needs for wedding planning services are strongly shaped y the customers' desire to have a perfectly planned and executed wedding ceremony. 3lthough maor customer segments! rides and grooms and family memers! plan and udget for the wedding ceremony as far as a year or more in advance! them often realiBe that they cannot make all the necessary preparations y themselves in a cost e*ective manner. Strongly a*ected y the estalished social values! such customers seek professional advice to ensure that all the important aspects of the wedding ceremony meet or exceed perceived expectations.

4.& Service 'usiness Analysis  )he wedding planner services market is fragmented with the overwhelming maority of the incuments o*ering only a limited line of services. )here are numerous #orists! hair stylists! and caterers to choose from. Aowever! there are almost no companies that will provide the full range of services associated with the wedding planning and execution.

4.&.1 Competition an% 'uying atterns 1ompetitive analysis conducted y the company owners has shown that there are &6 companies currently o*ering some sort of wedding planning. Aowever! the maority of the incument competitors o*er only a limited line of services like catering! #ower arrangements or gifts. ;n fact! of these &@ competitors only three o*ered a range of services comparale with what One-Stop Wedding Planner plan to o*er to its customers. )he following is the list of the maor competitors with a rief description of their services •

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4ent-3n-3ction o*ers ceremony preparation! rehearsing and execution services. 1ross : 4eeves provide #ower and catering arrangements and wedding consulting services. 2afayette Wedding o*ers its clients entertaining! catering! #oral design and hair styling services.

 )he market research has also shown that customers anticipate the complete wedding consulting services to e expensive and they udget accordingly. ;n fact! lower prices are very often associated with poor service quality. 0y aggregating a complete range of wedding services under one roof! One-Stop Wedding Planner will o*er its customers the ease of one-stop shopping.

Strategy an% mplementation Summary Our strategy is simple we intend to provide our customers with a wide range of services custom tailored to their individual needs. )herefore! whether they

require a complete package! or simply consulting on a particular service! we can help.

).1 Competitive E%ge 0y aggregating a complete range of wedding services under one roof! OneStop Wedding Planner will o*er its customers the ease of one-stop shopping.  )he company will leverage its owners' expertise in planning such events to competitively position it as a premier provider of wedding services.

)." Sales Strategy  )he company's sales strategy will e ased on the following elements •

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3dvertising in the Fellow Pages - two inch y three inch ads descriing the services will e placed in the local Fellow Pages. Placing advertisements in the local press! including )he Star! Sin1hew! =anyang and other magaBine 7wedding8.