Information Systems Strategy Module Code
STEEP Analysis Level 3
Prepared by: MEL First Prepared on: xx-xx-xx Last Modified on: 22-11-06 Quality checked by: xxx Copyright 2004 Asia Pacific Institute of Information Technology
Learning Outcomes STEEP
What
is STEEP Analysis?
Why do do a STEEP STEEP Analy Analysis sis How to do do a STEEP STEEP Analy Analysis sis
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Key Words STEEP
Social Technological Economic Environmental Political
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The Prescriptive Strategy Process STEEP
Mission & Goals Internal Capabilities
External Environment
Strengths & Weaknesses
Opportunities & Threats
Objectives Strategy Implementation Control Module Code and Module Title
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Feedback
What is a STEEP Analysis? STEEP
A STEEP analysis analysis is potentially wide ranging because considers any factors that are external to the organisation being analysed that may be relevant to the analysis. Factors are categorised into:
S ocial T echnological E conomic E nvironmental P olitical
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STEEP Analysis STEEP
Political conditions Economic conditions
Environmental conditions
Socio-cultural Technological conditions
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conditions
STEEP Analysis STEEP
Data about people Demograph Demographic ic condit conditions ions Changes Changes in value values/ s/ attitudes Changes Changes in in lifesty lifestyle le Attitud Attitudes es toward toward work/ spare time Educatio Education n condit conditions ions Work environment environment conditions Health Health condition conditionss Changes Changes in income income distributi distribution on
Socio-cultural conditions Module Code and Module Title
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STEEP Analysis STEEP
Data about scientific and technological developments Spreading of and breakthrough in new technology Public supported supported R&D projects Developm Development ent in R&D R&D Technological conditions New patent patentss and product productss
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STEEP Analysis STEEP
Data about international, national, regional, and local economies
Economic conditions
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Gross nati national onal product product (GNP) Infla Inflati tion on rate rate Wage level level Othe Otherr costs costs Private Private consumpt consumption ion and available income Developm Development ent of the rate rate of exchange Public Public finan finances ces Interest Interest level level unemp unemploy loyme ment nt
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STEEP Analysis STEEP
Data related to energy, reusing and recycling, protecting biological bases, food protection, air and water w ater quality Ecol Ecolog ogy y Pollution Pollution condition conditionss ´Green ´Green´´ energ energy y Energy Energy conserv conservati ation on Waste handli handling ng Carbon Credits
Environmental conditions
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STEEP Analysis STEEP
Data about government policies
Political conditions
Global, Global, regio regional nal and national political development (administration, political parties etc.) Tax polit politics ics Labour Labour market market politi politics cs Developm Development ent in trade trade and and industry politics in ASEAN and national Agricultural Agricultural politics Public Public inter interfere ference nce Trade political political conditions
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Why do a STEEP Analysis? STEEP
External analysis addresses the following questions .
What social, social, economi economic, c, politi political, cal, enviro environmen nmental tal and techno technologi logical cal factors in the external environment influence your ability to accomplish your mission your mission and vision vision? ?
Which Which events events or tren trends ds are are having having (or may have) have) an an impac impactt on on your your institution?
How How wil willl the these se exte extern rnal al fact factor ors s dev devel elop op? ?
What What will will the the deve develo lopme pment nts s mea mean n for for your your ins insti titu tuti tion? on?
How will will devel developme opments nts affect affect your your posi positio tion n in in the the market marketpla place, ce, your your stakeholders,, your programs, your products and services, and your stakeholders institutional capacities? Derived from HORIZON Chapter Three, Market Research: External Analysis (Accessed on 6/1/03)
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How to do a STEEP Analysis? STEEP
Gath Gather er info inform rmat atio ion n on env envir iron onme ment ntal al trends trends..
A tren trend d is a dat data a seri series es of of past past,, curre current nt,, and and futu future re dev devel elop opmen ments ts that can be estimated or measured over time.
Tren Trends ds exi exist st in eac each h sect sector or of of life life (e.g (e.g., ., soc social ial,, tech techno nolo logi gica cal, l, economic, environmental or political environments).
For For examp example, le, the the numbe numberr of of unwe unwed d mothe mothers rs is a tren trend d in the the soc socia iall sector. We can obtain past data (e.g., the number of unwed mothers aged 13-18 from 1970 to last year), estimated data for current year and projected data (e.g., to the year 2010). Derived from HORIZON Chapter Three, Market Research: External Analysis (Accessed on 6/1/03)
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How to do a STEEP Analysis? STEEP
Gathe Gatherr infor informa matio tion n abou aboutt poten potentia tiall deve develo lopm pment ents s or or events.. events An even eventt is a dis discr cret ete, e, con confi firm rmab able le occu occurr rren ence ce tha thatt makes the future different from the past. The The pass passag age e of a bill bill requir requiring ing volunt voluntary ary servic service e for for all all 18 years olds would be an event that would affect enrolments in colleges and universities. Derived from HORIZON Chapter Three, Market Research: External Analysis (Accessed on 6/1/03)
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How to do a STEEP Analysis? STEEP
Make assumptions about where these trends, developments, and events are heading and which will be most important for your institution Explore the implications of different futures based upon these trends for your institution, developments, developments, and events. These implications may be identified as threats and opportunities opportunities.. Use a simple template grid document Derived from HORIZON Chapter Three, Market Research: External Analysis (Accessed on 6/1/03)
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Template for STEEP Analysis STEEP
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In class exercise STEEP
Conduct a STEEP analysis for Malaysia.
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Question and Answer Session STEEP
Q&A
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