PROJECT PROPOSAL
MEGA Pharmaceuticals PVT.Ltd, Plot NO: 12, IDA , UPPAL, Hyderabad 500018, 500018, AP, INDIA Tel: +91-40 4406666 , 6666044 Email:
[email protected] Web: www.Megapharmaceutivals.com www.Megapharmaceutivals.com
Submitted to: P.ARCHANA M.B.A Asst. Professor AITS, Rajampet
Submitted by: m.chaitanya kumar 10701e0003
INDEX
I.
Introduction/general Information a. Vision b. Mission
II.
Promoters
III.
Location
IV.
Plant and machinery
V. VI.
Production process Transportation
VII.
Communication
VIII.
Raw material
IX.
Manpower
X.
Product
XI.
Market a. Market research studies b. Marketing strategies
XII.
Cost of production and profitability
XIII.
Finance
XIV.
Organization and management
XV.
Project Implementation 1. Introduction/general Information:
Mega Pharmaceuticals is a private limited company established in 2011 with 8 partnership members located at Hyderabad. Mega pharmaceutical is a manufacturer of medical products likes syrups, capsules, tablets with a wide variety of formulation. It is approved by USFDA (United States Food and Drugs Administration), DCGI (Drugs Controller General of India) and pollution control board. Organization provides a non hazardous working environment to the employees. The organization is well equipped with the manufacturing/production units, quality control and quality assurance with a well organized marketing channels and research and development departments. 1.a Vision:
The organization is aimed at producing the medicals products in compliance with GLP ( Good laboratory Practice) and to occupy the major market portion. 1. b Mission:
The organization is established with a mission of providing a quality of life to the customers and to create a healthy environment in business as well as in the nations eco nomy 2. Promoters: The promoters of Mega Pharmaceuticals are IDBI bank , ICICI. 3. Location :
Mega Pharmaceuticals is located in a wide area of 2 acres with all the transport facilities, communication facilities, and storage facilities and with all the facilities required for a organization. Registered Office: plot no:12, IDA , uppal, Hyderabad, AP, India. 4. Plant and machinery :
The plant is located in industrial area where it is provided with all the facilities required for production, marketing and research and development. Machinery used in production are: 1. Seimens tablet manufacturing machinery model 8897 2. Seimens syrup production machine model 3545 3. Borosil Glassware and other required chemicals.
5. Production process:
The production process involves various activities like preparation of composition for the drug and processed in the machinery and they are tested in the laboratory.
Raw materials are transferred from the stock room to production department
Preparation of composition of drugs
Mixer is processed to the particular machine to prepare tablets, syrups, capsules etc
Accepted rejected Sample is tested frequently for quality Packing
Disposed
Packed samples are send to sales department
NOTE : The production process is varied bases on the product and the batch size.
6. Transportation :
As the plant is located at the state head quarters and at the middle of the city it is facilitated with required transport facilities like air ways (12km from RGIAP), railways (5kms from secundrabad railway station) and the wide road way to the plant for transporting of raw materials from various regions and to export the finished goods to different geographical areas. 7. Communication:
The plant and the registered office is having the communication facilities like postal, tele communication, and internet and well designed intranet and office and plant is equipped with wifi internet connection to have access of data within the organization. 8. Raw material :
The raw material used must be varied from product to product it is based on the specifications. The raw material is imported from qualified companies and they are tested for quality and purity.
9. Manpower :
The selection of manpower is based on the qualification and experience. The suitable employees are selected within the right time in a right job. The Human resource department of the organization will effectively perform the HR related activities in time. The working hours of the employees and workers are in shift basis: Shift
Time 07.00 am to 03.00 pm 09.00 am to 05.00 pm 02.00 pm to 10.00 pm 10.00 pm to 6.00 am
Shift A General Shift Shift B Shift C
The employees are provided the basic requirements and a non hazardous environment. Employee welfare programs are conducted regularly. 10.
Product :
Mega Pharmaceuticals produce the medicine like tablets, syrups and capsules are manufactured as specified in protocol and the operating procedures. The products are kept in a heat, light, and temperature control rooms. The products are tested for its quality and quantity for their purity. The product which doesn’t meet the specifications are discarded. The products are prepared as per the specifications and control systems. ♦ The brand name for the product is registered ♦ The patent for the product is applied ♦ The product is packed in a safety packs . 11. Market : 12. a Market research: The market research studies revealed that the demand for the products are high and the potential customers are interested in innovative products with high quality products.
There is vast future growth in India and abroad as the pharmaceutical industry is not sensitive to the business cycles and is basic requirement for all the peoples.
The competitors are present in all the geographical areas the main competitors are Ranbaxy, Dr. reddys, GSK etc.
12.b Marketing strategies :
Mega Pharmaceutical adopts all the required marketing strategies a few are mentioned here:
Mega Pharmaceuticals follow the required marketing strategies to lead the market.
The products are entered into the market through the skimming method.
The market is expanded through the promotional activities like advertisements.
Discounts are allowed to the potential customers for lots purchase.
Guarantee is provided to the product composition and physical appearance.
The company is responsible for the defects a nd provides after sale service.
The distribution channel is direct marketing and the franchise network.
Separate budget is allocated for the sales force management and the sales promotion.
Incentives are provided for the potential customers.
Credit facility is available for the trusted customers (T&C apply).
12. Finance:
The financial aspect is a crucial aspect for all the business. Mega pharmaceutical deals with a wide range deals with the following
Area of Investment Capital expenses Cost of acquisition ( Land & Machinery ) Transportation Raw material Manpower Miscellaneous Liquid reserves Working capital
Amount ( INR) 100,00,000 200,00,000 50,00,000 50,00,000 20,00,000 70,00,000 50.00,000 50,00,000
•
The total estimated cost is 5 crores
•
Entrepreneur contribution in total capital is 3 crores
•
Funds available from external sources is 2 crores . the loan is provided by IDBI bank and debt instrument from other financial institutions
13.
Cost of production and profitability:
The cost of production varies from batch to batch. An average cost of production is 5,00,000 per batch of production and the profitability per batch is 1,25,000 including all the expenses and cost per unit of production varies with the product. The cost includes the fixed cost and variable cost.
14.
Organization and management :
The form of Ownership is Private limited company Key Personnel NAME ADDRESS m.chaitanya kumar 5/19A reddy&reddy reddy street, Rajampet,Kadapa dist Nagarjuna raju 5/19A reddy&reddy street, Rajampet,Kadapa dist PCR Plot no:10 banjara hills Hyd
Organizational Chart
Chairman
President
Board of Directors
QUALIFICATION DESIGNATION MSc, MBA Chairman
MBA
Chief financial officer
CA
President
Departmental Heads
Production
HR
Marketing
Finance
R&D
Quality control
15. Project Implementation :
The project implementation initiates with the acquiring of funds and the implementation is a sequential process and it takes place one after other and the other activities will takes place simultaneous.
