Swot Analysis

VISUALLY IMPAIRED SCIENTIFIC MASSAGE AND REFLEXOLOGY MULTIPURPOSE COOPERATIVE (VISMAR MPC) SWOT ANALYSIS STRENGTHS 

Strategic Location 

WEAKNESSES 

VISMAR MPC is located within the Central

Limited Service Coverage 

 Trinidad area.

Business District. 

Have Sufficient Financial Resources

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Pioneer Advantage 

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Continuous Education and Trainings 

VISMAR MPC is the first cooperative who

association. 

organization is the highest income

Leasing 

generating SBU of the organization aside from offering CREDIT OR LOAN SERVICES. 

Very focused management/staff  management/staff 



Well-rounded and managed business



Strong Brand Name

Lack of enhancement seminar or workshops in the advancement of the

introduced massage services in Baguio – Benguet. Massage services of the

VISMAR MPC can only service Baguio – La

 The cooperative don’t own a property for their office and clinic.

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Lack of Marketing Knowledge 

Absence of strong sales and marketing expertise

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Overdependence on few key staff  6

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 The cooperative created a distinctive place in the minds of its customers with regard to its Massage Services.

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Affordable Price 

 The Cooperative has the lowest price offering compared to the major players in Baguio and Benguet offering the same massage services.

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Good reputation among customers 

 The organization is patronized by customers.

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Prompt Services – Processing of loans

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Low Interest rate & Affordable Membership Fee 

 The cooperative has a low interest rate offered in their credit services/loan services.

 

Membership fee is negligible.

Skilled Masseurs, Masseuse, and competent employees

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Clean and organized vicinity 7

OPPORTUNITIES

THREATS

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Expansion



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Engaging to other business related activities

financial constraints.

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Savings and loan mobilization

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Opportunity for members to pool their

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Membership in other coops that leads to

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Imposition of Tax Requirement on transactions of VISMAR MPC sooner or later. Emerging new technologies may move market

resources together and use them to maximize



advantage.

in new directions 

Members to share in the net profit of the

massage, etc.)

cooperative in the form of dividend and patronage refund. 

Increase of substitutes (SPA, Electronic

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Competition

Continuous/periodic training and education of 



Saturated by many massage clinics

officers and members.

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Market segment's growth could attract major competition

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Market segment is poised for rapid growth

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Scope to diversify into related market

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Shift of customers to other massage services

segments

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Economic slowdown could reduce demand

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Market may become price sensitive

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