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SWOT analysis: Strengths: • • • • • • •
We offer offer multiple category of product line and wide range r ange of variety. We have enough source to supply We offer offer at friendly environment Children corner are available with multiple amusement items. Home delivery Skilled and committed employee Every kinds of consumer items in a floor
Weakness: • • • • •
• • •
Many alternatives are exists comparatively high cost pportunities! "navailability of super shop. #ew generation habituated to purchase anything from super super shop rather from usual ba$aar. Change in life style %ncrease number of outlets in potential areas &ood profit professionals
Opportunities: • •
• • •
"navailability of super shop. #ew generation habituated to purchase anything from super super shop rather from usual ba$aar. Change in life style %ncrease number of outlets in potential areas &ood profit professionals
Threats: • • • •
'olitical %nstability (inancial instability )ransportation problem 'ower shortage that increase our cost
•
Established local market
PRODUCT AND SERVICES Soures: • • •
Suppliers wn firms (armers
Types o! pro"ut or ser#ies: $ROCERRIES
* * * * * * * * * % *
Meat and +airy products ,akery goods (resh produce +ry goods and staples ,everages +eli (oods (ro$en (oods Canned and 'ackaged &oods Condiments and Spices Household Supplies
NON $ROCERRIES
-. (amily apparel . Healthy and beauty aids /. )oys 0. 1ewellery 2. Home furnishing 3. Sporting goods 4. 'et supplies 5. House ware Custo&er ser#ie:
-. . /. 0. 2. 3. 4.
6rranging products in a discipline way ffering huge number of trolley &iving tag which involved price7 date of purchasing pening more than four of collection booth to minimi$e 8ueue line pening complaining box 6utomated direction system 'roviding after sales services in special cases
Re'ar" Syste&: )he 9eward system in the viyas is purely based on the academic functioning of the firm and each individual:s performance. %ncentives and ;early bonus is provided for all the employees during the +iwali season and end of the academic year. )he below are the 8ualities and activates based on which the sales person is evaluated • • • • • •
Maintenance Cleanness Hospitality 6ccuracy 'roduct knowledge Speed of services
Sales an" Distri(ution: )he product that is to be sold is stored in their own retail which is located in different divisional areas. Most of the imported and finished product is stored in their warehouse. Easily breakable fragile articles like )oys and glass products are also stored safely in the warehouse. (or the purchase of the transportation of the goods7 a <)6)6 6CE= worth 9s. / >acs is used.
)ran"ing )oday branding has become so important that there is hardly anything that has no brand identity. ,rand building is done by building trusted relationship with the customers with the assurance of 8uality and standard. )he 8uality is maintained by providing fresh7 hygiene7 ,S)% ? other global standardi$ed products for consumers.
