PATEL COLLEGE OF SCIENCE & TECHNOLOGY, INDORE
Synopsis of major research project Of A Study of Customer satisfaction in Retail Sector towards “Big Bazaar” In INDORE City
Guided by
Submitted by
Prashant gupta
Rahul Jain
(Asst. Prof.)
MBA (3rdsem)
CONTENT
Introduction
Review of Literature
Rational of study
Objective of study
Hypothesis
Research Methodology
Bibliography
Introduction-
The India Retail Industry is the largest among all the industries, accounting for over 10 per cent of the country’s GDP and around 8 per cent of the employment. The Retail Industry in India has come forth as one of the most dynamic and fast paced industries with several players entering the market. But all of them have not yet tasted success because of the heavy initial investments that are required to break even with other companies and compete with them. The India Retail Industry is gradually inching its way towards becoming the next boom industry. The total concept and idea of shopping has undergone an attention drawing change in terms of format and consumer buying behavior, ushering in a revolution in shopping in India. Modern retailing has entered into the Retail market in India as is observed in the form of bustling shopping centers, multi-storied malls and the huge complexes that offer shopping, entertainment and food all under one roof. Big bazar is a place where you can find every thing for your home. Form grocery items to the electronics items and clothes also. The prices of the articles in big bazar are no doubt economical but there are so many things in Big Bazar that you have to buy at MRP and for the same in local market you can bargain. In big bazar quality of the kitchen articles is very good and they also offer schemes but if you calculate them you will find that there is not a very big difference in the amount. Big Bazaar is designed as an agglomeration of bazaars or Indian markets with clusters offering a wide range of merchandise including fashion and apparels, food products, general merchandise, furniture, electronics, books, fast food and leisure and entertainment sections. Review of Literature
Suja Nair (2006) Retailing is the largest private industry in India and second largest employer Industry. The sector contributes to around 10 percent of GDP. With over 12 million retail outlets, India has the highest retail outlets density in the
world. This sector witnessed significant development in the past 10years from small unorganized family owned retail formats to organized retailing. Liberalization of the economy, rise in per capita income and growing consumerism has encouraged large business and venture capitalist in investing in retail infrastructure. Berry Berman, R evansjoel (2007) business model describes a broad range of informal and fiJ771'l0l models that are used by enterprises to represent various aspects of business, such as operational processes, organizational structures, and financial forecasts .Although the term can be traced to the 1950s, it achieved mainstream usage only inthe1990s.Diflerent business models can be found indifferent areas. Especially, it is important to investigate the new business models in developing sectors. Jagdeesh N Shath 1983 Retailing in the 21st century will no doubt be very different from retailing in the 20th century, just as retailing in the 20th century was very different from retailing in the 19th century. To understand and explain current retailing phenomena and retailing-related phenomena, and accurately predict such phenomena, it is necessary to have a coherent and consistent definition of retailing as well as comprehensive retailing theories based on this definition. This introduction to the special issue argues for such a definition and related comprehensive theories. Rationale Of Study
As customer’s tastes and preferences are changing, the market scenario is also changing from time to time. Today’s market scenario is very different from that of the market scenario before 1990. There have been many factors responsible for the changing market scenario. It is the changing tastes and preference of customer which has bought in a change in the market. Income level of the people has changed; life styles and social class of people have completely changed now than that of olden days. There has been a shift in the market demand in today’s world. New generation people are no more dependent on Haat market and far off departmental stores. Today we can see a new era in market with the opening up of many departmental stores, hyper market, shopper’s stop, malls, branded retail outlets and specialty stores.
This market field survey will help in knowing the present customers tastes and preferences. It will help me in estimating the customer’s future needs, wants & demands. Objective of study :
To find out the factors that affect the buyers decision in Big Bazaar
To evaluate the strength of these factors in buying decision of the customers in Indore.
To understand customer’s level of satisfaction with Big Bazaar outlet.
Hypothesis Ho1: Individual brands in Big Bazaar are not providing customer satisfaction. H02: Private brands and licensed brands are the main cause of customer dissatisfaction. Research Methodology Research Design
The study will be Descriptive in nature and will be carried out to identify the factors which formed the basis of Consumer satisfaction in organized retail sector and on the basis of these factors a comparative analysis of different category of consumers was done. Sample Design
Simple Random Sampling will be used for the purpose of sample design. Tools for Data Collection Primary Data – Self Designed Questionnaire using 5 point Likert scale wherein respondents would be asked to indicate the degree of agreement or disagreement to particular statement ranging from strongly disagree to strongly agree.
Secondary Data – Detailed review of literature from secondary sources would provide the base for identifying the domain, selection, designing and inclusion of various measuring variables in the questionnaire for the study. Sample Size
Conduct a Research Program on 100 people Tools for Data Analysis
Certain statistical tools like “Z” Test, chi square test, Arithmetic Mean, Standard Deviation, etc. would be used for the purpose of data analysis facilitates evaluation of brand name and customer satisfaction. Bibliography: •
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Berman berry, evansjoel R (2007) ‘an introduction to retailing’ Retail Management, pearson education (Singapore) private ltd, pp.3, eighth edition Nair Suja 2006 retail management Himalaya publication House Mumbai. N Shath Jagdeesh 1983 emerging trend for retailing industry journal of retailing vol.5 Lusch F Robbert 1990 Retail management South Western Education Publishing 2 Edition.
