TQM Case Study - 2

Case Study 2: Establishment of Quality Strategy for Brix & Co Brix & Co is a proprietorship firm located in Dhaka. It is a TV Spare parts manufacturing company. It is in existence for more than 55 years. There are recent plans in the company to export export its its produc products ts aroad aroad.. T!enty !enty young young profes professio sional nalss !ho are highly highly talent talented ed !ere !ere also also recruited recently. The proprietor" #r. Shah $lam is a strict disciplinarian !ho is % years old. 'e is kno!n for his autocratic style of management. #r. Shah $lam attended seminar organi(ed for executi)es on *uality management. $ttracted y the principles taught in the seminar" he !anted to make his company a *uality company. The same day he sat alone till + am and formulated a )ision statement for his company. The next day morning at , am he called for an urgent meeting of all the - employees employees he had and announce announce proudly his intentions intentions of making making the company a *uality company. 'e also announced the )ision statement for the company. By  am aout  placards p lacards !ith !ith the the )isi )ision on stat statem ement ent !ere !ere made made ready ready and and fixe fixed d in all all impo import rtan antt loca locati tions ons.. $ll the the employees !ere surprised to see the placard e)ery!here and !ondered !hat it is all aout. #r. Shah $lam enforced that the )ision of the company has to e adhere to y e)eryone. 'e !as confident that company !ill soon ecome a *uality company. /ne month later" #r. shah $(ad approached his rother #r. Shah $lam to help him in starting a  0oint )enture company. #r. Shah $(ad !as ne! to usiness. #r. Shah $lam eing )ery much attached to his family" readily agreed to his rother1s proposal to start a ne! company. 2or the next six months" #r. Shah $lam spent more than ,3 of his time in the estalishment of the ne! company. In the meantime" Brix & Co in Dhaka" had a setack. 4)en though Brix & Co has set targets to exports" the situation !as so ad" they could not e)en penetrate the local market. ercentage re0ection increased and the alance sheet sho!ed hea)y loss.

Discuss6 . 7hat accordin according g to you is is the reason reason for for the setack setack in in Brix & Co8 +. 7hat !ould !ould e your your ad)ice ad)ice to #r. #r. Shah Shah $lam $lam to re)amp re)amp the situati situation8 on8 3. What would would hae been been the right right strategy strategy for !r. !r. Shah Shah "lam "lam in the beginning# beginning# "lam should not hae started the se%ond %omany# 'f he 4. $o you feel that !r. Shah "lam still wanted to start what he should hae done#