Unidad 4 Estrategias de Mercadotecnia

INSTITUTO TECNOLOGICO DE CIUDAD MADERO CASTILLO CASTILLO RAUL EQUIPO 5 MERCADOTECNIA UNIDAD 4 ESTRATEGIAS DE MERCADOTECNIA 16:00-17:00 INGENIERIA INDUSTRIAL

UNIDAD 1 1.1 1.1

GENERALIDADES DE LA MERCADOTECNIA

DEFI DEFINI NICI CION ON Y FUNC FUNCIO ION N DE MER MERCADO CADOTE TECN CNIA IA..

La me me! !a"# a"#$e $e!% !%&a &a e' e( ma ma%e %e)# )# "e (a' (a' e(a e(a!& !&#% #%e' e' e"& e"&$* $*a( a(e' e' !# !#% % e( !(&e%$e. E( #+)e$&,# "e (a me!a"#$e!%&a me!a"#$e!%&a !#%'&e%$e e% !ea ,a(# aa (#' !(&e%$e'  #+$e%e ,a(# "e e((#' a !am+&#. La me!a"#$e!%&a m/' *e !*a(*&e #$a *%!&2% "e %e3#!&#' 'e eee a (#' !(&e%$ !(&e%$e' e' (a me me! !a"# a"#$e! $e!%&a %&a e' (a a"m&%& a"m&%&'$ '$a!& a!&2% 2% "e e(a! e(a!&#% &#%e' e' e"&$*a+(e' e% e( !(&e%$e. La *%!&2% # me$a "e (a me!a"#$e!%&a !#%'&'$e e% a$ae a %*e,#' !(&e%$e' #me$&%"#(e' *% ,a(# '*e&#  ma%$e%e  a!e !e!e a (#' !(&e%$e' a!$*a(e' 'a$&'a!&e%"# '*' %e!e'&"a"e'. 1.8 1.8

CONC CONCEP EPTO TOS S CENT CENTR RALES ALES DE LA LA MER MERCADO CADOTE TECN CNIA IA

Ofertas de mercado: productos, servicios y experiencias

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Intercambios y relaciones

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A'#!&a!&#%e' "e !#%'*m&"#e' I%'$&$*$# "e (a M*)e ONG' e$!.  a!!e'# a (a #&%&2% ;+(&!a. S* )*&!&# *e"e a!$*a '#+e (a eee%!&a # (a "e'a#+a!&2% "e (a !ama=a # "e (# *e ##%e. estricciones le$ales y sociales *e e% e( &me !a'# e3&'$e% (a'

#'&+&(&"a"e' "e( me%'a)e # "e '* "&*'&2%  e% e( 'e3*%"# e'$a+(e!e% (m&$e' *e "e '#+ea'a'e *e"e% m#$&,a $am+&% e( e!a<# a!&a (a !ama=a. E( !#%#!&m&e%$# "e e'$#' a!$#e' em&$e ea(&
M$#"#'

U%a e'$a$e3&a "e me!a"e# #+e *e"e !#'$a *%a &m#$a%$e !a%$&"a" "e "&%e#. De+e' "e !#%#!e e%$e%"e  *$&(&
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E'$a$e3&a "e "&'$&+*!&2%

#strate$ia

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distribución

de

tu

producto./

C*a%"# a+(am#' "e "&'$&+*!&2% %#' ee&m#' a (a ma%ea e% *e ,a' a #%e $* #"*!$# e% e( me!a"# $e%&e%"# e% !*e%$a e( me!a"# a( !*a( $e ,a' a "&&3&. Ba "#' #ma' "e #%e $* #"*!$# e% e( me!a"# "e ma%ea "&e!$a # &%"&e!$a C*a%"# a+(am#' "e *%a "&'$&+*!&2% "&e!$a e' !*a%"# $; ee' e( *e #"*!e e( #"*!$#  $; $am+&% ee' e( *e (# ,e%"e # a!e ((e3a a( !#%'*m&"# %a(. E)em(#: T; #"*!e' #a aa m*)e  $am+&% $&e%e' *%a $&e%"a "#%"e (a' *e"a' ,e%"e. E'$# 'e ((ama !a%a( "&e!$#  Y !*a%"# a+(am#' "e "&'$&+*!&2% &%"&e!$a e' !*a%"# $; a %# ee' e( *e #%e e( #"*!$# e% e( !#%'*m&"# %a( '& %# a #$a' e'#%a' *e (# a!e% *e '#% ((ama"a' &%$eme"&a&#'. E)em(#: T; #"*!e' !e,e
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+*'!a e( ma# %;me# "e *%$#' "e ,e%$a #'&+(e m;($&(e' !e%$#' "e

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"electiva./

E' !*a%"# 'e e!*e a *% %;me# &%e&# "e &%$eme"&a&#' "&'#%&+(e' e' "e!& '#(# a(3*%#' *e"e% ,e%"e $* #"*!$#. E'$a e'$a$e3&a e' &%"&!a"a aa #"*!$#' "e !#ma ee9&,a "#%"e e( !#ma"# ea(&
#xclusiva./

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#strate$ia

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De%$# "e( !a%a( "e mae$&%3 &%$ea!$;a% "&ee%$e' a$&!&a%$e'. E% e'$a (/m&%a #"em#' #+'e,a (a' "&ee%$e' e'$*!$*a' "e *% !a%a( "e "&'$&+*!&2%. D#%"e !a"a !aa "e &%$eme"&a&#' "e mae$&%3 *e ea(&
*e"e% &m#%e (#' ma#&'$a' aa '* (a%ea!&2% "e ,e%$a' # e( a+&!a%$e *e"e #%e a "&'#'&!&2% !&e$a !a%$&"a" "e #"*!$#' (&'$a aa '* "&'$&+*!&2%. L#' minoristas '#% e'$a+(e!&m&e%$#' *e $&e%e me%# !aa!&"a" "e "&'$&+*!&2% e# *e e% '* !#%)*%$# ee'e%$a% ma# !#+e$*a "e me!a"#. E% e'$e %&,e( (a e(a!&2% 'e 3e%ea e%$e e( '#!&# ma#&'$a !#% (#' e*e&m&e%$#' "e( '#!&# m&%#&'$a. E% me!a"#$e!%&a !*%a"# 'e a+(e "e e%e$a!&2% "e me!a"# eee a (a !a%$&"a" "e (*3ae' 'e e%!*e%$a (&'$# a (a ,e%$a $* #"*!$#. E)em(# !#!a !#(a $&e%e *% e%e$a!&2% "e me!a"# e% $#"#' (#' %&,e(e'. Se ,e%"e e% '*eme!a"#' $&e%"a' "e !#%,e%&e%!&a +ae' e'$a*a%$e' ama!&a' e$!. P#"em#' "e!& *e !*e%$a !#% *%a 3a% !a%$&"a" "e '#!&#' m&%#&'$a'

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 E,a(*a!&2% "e (#' m&em+#' "e( !a%a(.

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