User Manual

Your Ebook Title Here

www.YourSiteHere.com

Copyright © 2008 - Your Name - All Rights Reserved Worldwide.

1

WARNING: This eBook is for your personal use only. You may NOT Give Away, Share Or Resell This Intellectual Property In Any Way

All Rights Reserved

Copyright © 2008 – The Persuasion Company. All rights are reserved. You may not distribute

this report in any way. You may not sell it, or reprint any part of it without written consent from the author, except for the inclusion of brief quotations in a review.

Copyright © 2008 - The Persuasion Company- All Rights Reserved Worldwide.

2

Practical Persuasion Systems

www.DisguisedHypnosis.com

Introduction Without doubt, there are few things in life that are as important for a person to learn as the art of persuasion, and this is exactly why our ancient civilizations have cherished it so much. Persuasion is important because people are everywhere and are a part of everything. This means that in some way, shape, or form, that people are going to be a part of your goals and objectives. You must work with them, go to school with them, and depend on them to buy products from you. This exciting field of hypnotic persuasion has taken on several different forms and has come a long way over the years. This means that there is already a lot about the topic of persuasion that we already know, and it also means that there has already been a lot said about the various styles of persuasion and the latest fads. However, no matter how much we already know about persuasion, or no matter how we try to define persuasion, it cannot be denied that persuasion is like a giant puzzle that has many different pieces to it. There are linguistic pieces to the puzzle, strategic pieces to the puzzle, and elementary pieces to the puzzle—all of these pieces to the puzzle are important.

Copyright © 2008 – The Persuasion Company - All Rights Reserved Worldwide.

1



This Disguised Hypnosis program present s the art of persuasion in a fresh and innovative way so that everyone can learn more about the art of persuasion without having to relearn the same things that are already out there, or without having to unlearn those pieces of the puzzle which they appreciate. Disguised Hypnosis embraces many ancient principles of persuasion that have been forgotten, such as the principles that were established by Machiavelli and other political theorist. People have been using persuasion to get what they want for a long time, and because persuasion is an art that is based upon timeless principles, we know that the same things that were happening then are happening now. The game has not changed, only the players have changed. One of the most important concepts to consider while a person teaches the art of persuasion is the concept of time. It can take a lot of time to read a book about persuasion, and because people often do not have a lot of time to read about and study persuasion, this User’s Manual was written for the purpose of quality and not quantity. You will easily learn from the principles of this User’s Manual quickly, and the more you read and meditate upon them, the more you will learn from them in different ways. These principles are merely clay, and because you are the potter, you possess the power to mold these principles into different solutions and powerful decisions as often as you wish. Quality is more important than quantity. .


2



“The Non Position” (A Lesson for Session One) One of the most important principles of the martial arts is “not fighting”, and “not fighting” is what introduces us to the concept of prevention. It does not matter how good of a persuasion artist you may be, if you are careless and get trapped in a position that you cannot escape from, you have entered the “non position”. The non position is simply the place where we cannot be, because to be there would mean certain defeat. This is an important principle to consider, because prevention is on many occasions even more important than talent. Skill does not only involve defense or offense, it also involves a type of nothingness where nothing is needed. So, by using your skill for nothingness, you are practicing prevention because nothingness and prevention are one and the same. You should not to allow your skills in persuasion to get you into a bunch of problems. Instead of becoming a persuasion artist to win conflicts, it is far better to become a persuasion artist in such a way that you can avoid conflicts from happening. So begin each and every relationship and social interaction with the end in mind.


3



By beginning with the end in mind, you will be able to prevent divorces, break‐ups, and several other bad things from happening in a relationship because you have from the very beginning prevented the circumstances and events that lead to these things happening. You also will be able to prevent people from resisting your influences in such a way that you overcome their objections before their objections have a chance to emerge. As you consider the “non position” in this way, it is simply an act of preventing your relationships and social interactions from entering the position where you will need to fix them and defend them. It is more effective to prevent sickness than it is to cure sickness. Another variation of the “non position” is a position that cannot be fixed and that cannot be reversed. An ancient saying says, “If one fool drops a stone in a river, than one hundred wise men cannot get it back”. The “non position” from this perspective is where you do not want to be and where you cannot be. If you are there, then you are defeated. Social interactions are extremely delicate, and it doesn’t take too many blunders and mistakes to quench even the most powerful persuasion skills. This means that you can ruin the chances of getting a loved one to forgive you or of getting a customer to trust you—no matter who you are or how hard you try to persuade them. You also do not always have to put yourself into a position where you are dealing with other people. These are the times when you are not trying to exert your time and effort trying to persuade. So, just because you are a persuasion artist doesn’t mean that you need to persuade everybody to do Copyright © 2008 – The Persuasion Company - All Rights Reserved Worldwide.

4



everything. This is another variation of the “non position” where you simply let people come and go as they please.

“The Half Step” (A Lesson for Session Two) When I was a young man learning a dangerous form of kung Fu (the Southern Praying Mantis), I was extremely disappointed when the first technique I learned from the master was “The Half Step”. I was instructed to keep my feet on the ground and slide half steps forward and half steps backward. What made matters worse was that I was already trained in another martial art where I had learned several “fancy” techniques that were far more impressive than The Half Step. I felt like I was wasting my time and that the master wasn’t who he said he was. Part of me thought that if I was really getting taught one of the most dangerous types of martial arts in the world, that I wouldn’t be doing some stupid half step. People who saw me training even made fun of me and asked me what I was doing. When I told them I was practicing Kung Fu they didn’t believe me, “What does that have to do with Kung Fu?” they would ask me. Those who were on the outside thought even less of the half step than I did. Nevertheless, day after day I practiced the half step for at least an hour as the master had told me. Sometimes I would ask


5



the master to show me something different, and all the master would do was show me a different variation of the half step. Many students quit studying under the master because they didn’t like the door. The door that the master always caused his students to enter his training through was the half step. What usually happened is that a student would study with the master for a few days, and then they would despise the master and his type of Kung Fu because they despised the half step. The idea of the half step didn’t make sense to them, and because many of them never endured, they would never be able to understand the half step. After I had learned the half step, along with several other techniques, I began to see how important the half step was. An art cannot survive without the basics, and the half step was not only an ingenious foundation to build a fighting system upon, it was also something that caused the martial artist to be extremely dangerous in a fight. In fact, this half step was so devastating when it was combined with the other techniques that the powerful techniques could not be what they were without the half step. It is difficult to illustrate the importance of the half step on paper, but it is easy to learn from this story the importance of the basics. I suppose that we should also point out the importance of the little things. It is the little things that enable all of the big things to happen. This same rule applies to persuasion. You cannot master


6



persuasion or be effective in the persuasion process if you do not understand the half step. It is the simple things that will enable you to practice the complex, so you must understand that simplicity is a form of complexity, and that complex theory is nothing more than a combination or extension of simple steps. This is a crucial lesion to keep in mind, not only as you persuade people, but also as you manage groups. If you were to tell most people who were interested in the power of managing groups how it all begins with a half step, they would most likely not believe you or they would not fully understand the importance of the half step. Oftentimes people are only willing to tolerate the half step for a short period of time, and this impatience is what prevents them from profiting from the half step. The basics are never ending. This isn’t to say that the basics do not take on new forms, but no matter what forms the basics take on, the basics are still there so you must continue to acknowledge them and to respect them. The more time you spend with the basics, the more powerful your extensions of the basics will be. So, even though a group may be large, a group is not controlled by large techniques. A group, figuratively speaking, is controlled by the half step. I think that in the art of persuasion that everything is like this when you think about it. It seems as though almost any type of relationship is created through the half step. Lovers, friends, enemies, and acquaintances, are created through the half step when you fully consider the principle. Stop searching for techniques that are large and fancy. Instead, search for the basics and how you can practice the basics to mastery.


7



The persuasion artist who has the firmest grasp upon the basics is who is destined to win.

“Crowding” (A Lesson for Session Three) In the martial arts, there is the crowding principle. The concept of crowding involves the practice of taking away your opponents fighting space. By taking away their fighting space, you take away their ability to defend themselves and to attack you. You do this by crowding them. The concept of crowding is in many ways against conventional wisdom. Conventional wisdom teaches us to stay as far away from our opponents as possible. There are also many schools of thought that teach you to fight your opponents from a distance. But the further you are from your opponents, the less opportunity you will have to control them. As a rule, if you can touch your opponents then you can control them. All of this can be achieved through crowding. In the context of persuasion, crowding is seen all the time but it is seldom recognized. When sales forces create urgency and try to get you to make a buying decision before you are ready to make one, this is a classic example of crowding. They tell you that if you do not buy their products immediately that the price will go up. Or, they stack other consequences one on top of the other and warn you about how you will experience them if you do not buy their products right then and there. The reason why this is a form of crowding is because it takes away your time to think. One of the most important elements in Copyright © 2008 – The Persuasion Company - All Rights Reserved Worldwide.

8



persuasion is time, and if you can take away people’s time then you are figuratively taking away their fighting space. When people are rushed, they are crowded, and when they are crowded, they make mistakes. Class systems must be crowded in order to be breeched. Take away their fighting space, and by doing so you will take away their power to resist you. The more alliances you have within a class system, the more that class system will be crowded. But with class systems, the alliance game may not be enough because your alliances may be socially conditioned to keep you at a distance so that you cannot enter their ranks. This is where the concept of pressure comes in. You must put pressure on your alliances in order to breech their class systems through them. When you do this, you are turning your alliances within the class systems into gatekeepers. And as gatekeepers, they will open the doors for you so that you can enter their class system. You do this by pressuring them, and you pressure them through crowding.

“Switching” (A Lesson for Session Four)


9



In the martial arts, we have the concept of switching. If one technique is not working, then instead of trying to force that technique to work, what we do is abort that technique and switch to another technique. Switching is very powerful because is gives you freedom to change, and because you can change you can always find a way to win and get what you want. So, as we consider strategy, we must fully consider this concept of switching. If you are trying a large technique, and this large technique isn’t working, then what you can do is switch to a smaller technique. Or you can switch to a different large technique. It is your choice of how you decide to switch, but in a way you are allowing your opponent to lead you. Each time one of your strategies fails, your opponent is leading you to an even better strategy that will defeat him. This is why in the martial arts it is best to be soft so that your opponent has the power to defeat himself. This is an important concept to consider, because in life there are many who are their own worst enemies. This is why the martial arts teach you to fight your opponents in such a way that your opponents defeat themselves. If you are willing to let go of what isn’t working, then you will be empowered to embrace the strategies that will give you want you want. You let go and embrace through the principle of switching. Switching is the technique that we use to turn failure into success. What many people do not know about switching is that there must first be a beginning in order for it to occur. This means that you must initiate something in order to make something happen. You cannot wait for things to happen. You must make things happen. And if what you want to happen isn’t happening, then you must switch strategies


10



in order to receive a different outcome. In a way, as you consider the concept of switching like this, switching is like the four seasons. One of the seasons must first be born in order for it to die, but as soon as it dies the season switches in that another season is reborn. This also becomes a cycle. In the context of persuasion, it is easy to see how switching applies to the art of getting what you want from other people. If the opposite sex is not responding to you or treating you how you want to be treated, then you must change yourself and the communication models you are using to communicate with the opposite sex. You cannot do the same things and expect different results, so you must switch. As you communicate towards the opposite sex in a different way, it is guaranteed that the opposite sex will respond to you in a different way. Switching enables you to fail until you succeed.

“The Void” (A Lesson for Session Five) In the martial arts there is the mystery of the void. The void is misunderstood by many people because they do not see its potential. The void is where nothing exist, and because there is nothing there, a void is created that can be filled with something that you want to happen. Instead of struggling and trying to make things happen so that you can get the advantage, by doing nothing you will make more things happen than if you were trying to make them happen. If your opponents do not understand the void, then it is easy to use the void to defeat them, because they will make mistakes in the void.


11



There are many different circumstances when you should abide in the void. If you’ve done all that you can do, to the extent that doing more would be to do too much, then you must go to the void. The void will protect you from losing control of the situation. This is like when you plant seeds in the soil. After you have prepared a place for the seed, planted the seeds, and then gave the seeds proper nourishment, all you can do is go your way until the seeds grow of their own accord. You must enter the void where there is nothingness in order for things to happen. In Taoist philosophy, this is referred to as the way of the farmer. The farmer has different seeds that will produce different crops, but the farmer rest as much as he works. This means that the farmer practices doing nothing just as much as he practices doing something. When a farmer practices, he is sowing seeds and nourishing them. When a farmer does nothing, he is waiting for the seeds he has sown to grow. In persuasion it is always like this, because after you have sowed the seeds of your suggestions into a person’s mind, you must go your way and let things happen of their own accord. If you try to force your ideas and suggestions to take root before it is time, then you will lose your labor and not see the results you are hoping to see. So in persuasion you must be as inactive at times as you are active. And being inactive is embracing the void. The void is powerful, and all forms of power in some way are connected to the void. This means that those who are gifted and powerful in one way are not powerful in some other ways. So power and talent are always connected to a void. The void is nothingness, and when we depart from our


12



boundaries, there is the void. This is like a lion who is the King of the jungle. There is no void when the lion is in his territory. But when the lion enters the ocean, his power has come to an end and he has entered the void. The void can work for you or against you, but by simply being aware of the void you will be empowered. In some way or another, the void is always a part of a person’s life. So by knowing the void and understanding it fully, you can strengthen yourself and weaken others. Or you can strengthen yourself along with others. It all depends upon your interpretation of the mystery of the void.

“Entanglement” (A Lesson for Bonus Session on Seduction) Success can be your worst enemy in the martial arts, because it is difficult to depart from a technique that has brought us victory in the past. In many cases, this interferes with our consistency and long term success. One of the most important principles to keep in mind about entanglement is that everything is wrong. Even if something isn’t wrong now, it may be wrong later. And even if something has always worked for you, this doesn’t mean that it doesn’t have the potential to be wrong in the future. Your best friends today can become your worst enemies tomorrow. In seduction, entanglement is almost always a problem. Some men get entangled with doing one thing so much that they forget to do other things. Or at times men will do the same thing over and over to the same woman, and eventually she loses interest because she builds tolerance to the technique.


13



Another problem with entanglement is that the sexes always think that they can judge all members of the opposite sex based upon what one member of the opposite sex has done. Or we may think that what both worked for and pleased one member of the opposite sex will please all members of the opposite sex. This is not true, because women, even though they are all women, are unique individuals who possess different strengths and weaknesses. They all have different fantasies and are driven by different needs and wants. Therefore you can assume nothing in seduction. All you can do is begin the procedure, and as the procedure unfolds, her character will unfold along with the procedure. There are no winners, and there are no losers, there are only participants. Those who participate will understand the way, and those who do not participate will not understand the way. It is this simple. But as we consider this along with the concept of entanglement, we can understand that it is not good to get entangled with too much study or with too much theory. Theory is inferior to experience, because theory gives you ideas of what can be done but experience teaches you what to do and what not to do. So to understand the way is to travel the way, and if you travel the way you will find the woman you are looking for. But no matter what type of woman you find, you must not become entangled with the way that brought you to her. Different women require different ways. A fisherman must also not become entangled with the bait he uses. The bait that catches fish is not the same as the pole that reels the fish in, and the pole that reels the fish in is not the same as the net that is using to remove the fish from the water. You must then carefully remove the hook from the fish’s


14



mouth. And after all of this you must clean the fish and then prepare the fish for your nourishment. This entire process begins with the bait, but it does not continue or finish with the bait. This reflection of the fisherman teaches us many things. For one, the techniques that you use to capture a woman’s interest and attention must not be the same tools you use to attempt to keep her interest and attention. The way of the fisherman shows you that each step requires different methods and techniques in order to successfully bring the procedure to the next method. Men do not like the bait they use to catch fish…likewise the tools and techniques that work to catch women do not appeal to men. The bait is only appreciated by those whom it was prepared for. This means that you ought not to entangle yourself with whether or not you like the bait, because all that matters is if the fish will like the bait so that the fish are willing to take it.


15



The Transcripts for the Audio Program Track One (Open) Welcome to session one. In this session you will be introduced to the power of Macro persuasion…the top of the food chain. You will discover the top five ranking persuasion systems in the world that have a consistent track record of leading people to the heights of power and success. You will learn about foundations, groups, class systems, social strategy, and power. And you’ll also learn a lot more… Track Two Welcome to Disguised Hypnosis, this is the pre‐talk for session one. Now, before I begin to talk to you about the exciting field of persuasion and about what you can expect from this program, I wanted to take a moment to thank you for investing in this course and giving me the opportunity to share with you what I have learned over the years about the persuasion process and the most effective ways to get what you want from other people. Now, as many of you are already aware of, there are several different types of hypnosis, such as clinical hypnosis and stage hypnosis. Disguised hypnosis is the type of hypnosis that this program is about, and because Disguised Hypnosis is the most covert form of hypnosis available, it is an almost invisible empire of persuasion. There is already a great bit of material out there about language patterns and the techniques that hypnotist use within clinical settings to create change work in other people, and some of this material is actually very good if you are interested in using hypnosis for therapeutic purposes, but Disguised hypnosis is an entirely different form of persuasion that focuses on the timeless principles of human behavior and the use of social strategy more than it focuses on language patterns. Hypnosis is thousands of years old, but it wasn’t only until a few centuries ago that hypnosis was invented for therapeutic purposes. Disguised hypnosis, on the other hand, has been around since the history of man, and examples of it can be found in politics, public speaking, sports psychology,


16



leadership, and seduction. In fact, one of the most well known communities who use disguised hypnosis is the seduction community. Disguised hypnosis is accidentally happening all of the time around you through marketing companies and through commercials, and some of the most famous celebrities and political figures have in one way or another been using disguised hypnosis to become who they are and to maintain their social statuses. Disguised hypnosis is literally involved in any form of persuasion imaginable, which is why it is one of the most important forms of hypnosis to learn. Track Three So, why am I doing this? Why am I giving you this information and why have I put together this Disguised hypnosis program. Well, for one I believe that everyone has the right to have the same opportunities that everyone else in life has. I believe that regardless of our status and regardless of how much money or good looks people have, that they all have the right to be treated fairly. Unfortunately, the society in which we live does not treat everyone fairly. Our society does treat people differently based upon how they look, how much money they make, and what type of job they have. So, because I want everyone to be able to improve their lives in any environment that they happen to be in, I have developed this disguised hypnosis system. You will be able to take control of real life situations so that the societies around you will collapse their realities into your realities and see you the way that you want to be seen so that you will be treated the way you want to be treated. Disguised hypnosis is one of the few systems of persuasion available that can help anyone …anytime. What if you could learn how to use disguised hypnosis in such a way that all of your social interactions improved? What if you could make the gatekeepers your friends so that they were always willing to open the doors for you? What if you could understand human behavior so powerfully that you could almost always get what you wanted from others? What if you were able to raise your social value in any environment that you happen to be in so that you are always respected and treated fairly?


17



Remember, disguised hypnosis is the art of persuasion, and persuasion is the only necessary tool that sales forces use to get more sales and that people use to attract the opposite sex. Persuasion is also the tool that people use to elevate their social status and to get more of what they want out of life. Track Four Disguised hypnosis is common in everyday life, so let me give you a few quick examples of disguised hypnosis in action: Imagine a very beautiful woman walking past a group of young men. Now, even though these men may be busy or even though they might be in the middle of a conversation or doing something important, they will all most likely be in a sort of trance as she walks by. They would be attracted to her. They would be curious to her. They would even most likely be willing to do her a favor if she would ask one, and if she dropped something there is a good chance that they might stop everything that they were doing so that they could help her pick it up. Now, notice how persuasive this woman was and notice how much attention she absorbed without even saying a word to any of the young men. And yet even though she didn’t say one hypnotic word to them, they all had a hypnotic experience as they went into a type of hypnotic trance. Now, just like a beautiful woman doesn’t need to say anything to put people into a trance, so also Disguised hypnosis doesn’t need specific words or hypnotic phrases to create a trance, and this is one of the main reasons why it is hypnosis in disguise. Other examples of Disguised Hypnosis are when one public speaker is controlling a crowd of thousands of people through both verbal and non‐verbal language. Or when an unattractive man is surrounded by beautiful women at a nightclub Or when a football team is grouped up in a circle psyching themselves out for the big game ahead of them


18



Or when an ordinary person becomes a world leader even though the odds were totally against this person ever attaining any form of greatness Now, these are only a few examples of Disguised Hypnosis, but anytime you’re witnessing power…anytime your witnessing social strategy or charisma…and anytime you are witnessing the varieties of success that happen to human beings as a result of their skill to influence and persuade other human beings…you are witnessing Disguised Hypnosis. Track Five Now, this disguised hypnosis program is also a no‐non sense persuasion system. This means that you are going to learn reliable principles and techniques that are practical and that work in real life situations. You are not going to learn about questionable strategies that are difficult to learn and difficult to put into action. You will instead learn timeless strategies, principles, and systems that have been used for centuries to effectively persuade people. And because the art of persuasion and the art of acquiring power can be likened to a game, it is necessary for some people to win at this game as much as it is necessary for other people to lose. For example, in order for someone to get elected into a political office so that they win the election, there must also be other people who are not elected into this political office so that they lose the election. So, in order for there to be winners there must also be losers. The reason why I am telling you this is because throughout this program I refer to ways in which you can defeat your opponents. This is simply the way persuasion is, the art of persuasion is a game and it’s far too important of a game to take seriously. So don’t worry about having enemies or about facing the reality that enemies in your life may actually exist.


19



The word enemy is derived from the Greek language, and simply means, “Not a friend”. You will be far better off acknowledging that these people exist so that you can identify them and begin to defeat them. If you think that you don’t have any enemies, go out and make a couple of them so that you can begin to compete in the persuasion area. Remember, persuasion is a game, and in order for you to play this game you must have opponents whom you are playing against. I don’t know if your opponents are going to be an unfair boss at your workplace who won’t give you the raise you deserve. I don’t know if your opponents are going to be your co‐workers who don’t treat you fairly and who gossip behind your back at work. Only you can answer who your opponents are. Now, because this Disguised hypnosis program has been defined as a no‐nonsense persuasion system, I want to tell you what this program is for and what this program is not for. This program is designed to give you leverage over your opponents. This program is designed to give you a solid understanding of the persuasion process so that you will be fully equipped to get what you want and so that you will be able to obtain and secure for yourselves better jobs, a better life, and more respect in whatever social environments you happen to be in. So because this program is more than capable of equipping you to psychologically defeat your opponents, this program is also excellent for helping you with crisis management during the times when the crisis’s you face are directly the results from other people. This program can also be likened to a psychological martial art, and just like you wouldn’t learn a martial art to harm your family and friends, so also this program is not designed to be used against those whom you love. Instead this psychological martial art was developed to deliver you from the schemes and unnecessary resistances of other people, so that you can prevent yourself from being dominated by someone else’s will.


20



And as you increase your own security, you will also secure the peace and happiness of those around you as they will have your wisdom and success as a shelter to take refuge in if and when the difficult times come. So, disguised hypnosis, like a firearm that you have the right to bear, is not to harm the household but to protect the household. Track Six Now, this program deviates a great deal from the status quo of the other hypnosis and persuasion programs that are currently being circulated, this means that you are about to learn original content that is not another version of the status quo. The status quo in persuasion right now is to teach people hypnotic language patterns that they can use to persuade other people so that they can master the art of persuasion and get what they want. The status quo wants to rely solely upon using hypnosis conversationally, but I have no interest in preserving the status quo. Instead of teaching you clinical hypnotic language patterns and techniques that you can use to persuade people, I have rather used hypnotic language to teach you about the art of persuasion. This means that I have combined the words of power, advanced hypnotic language foundations, power loops, storytelling, extended quotes, presuppositions, language softeners, hypnotic personal power, and a ton of other hypnotic linguistic patterns and techniques into the construction of these Practical Persuasion Systems in order to effectively communicate to you the topic of persuasion on both conscious and unconscious levels. This means that instead of using hypnotic language as the weapon with which we persuade other people, hypnotic language will rather be the vehicle that is used to deliver this information and insight that pertains to the topic of persuasion so that you will learn the information in this program quickly and easily and be able to master the persuasion process. So, while it isn’t practical to base the entire art of persuasion upon hypnotic language patterns, it is practical to use hypnotic language to teach people about what the persuasion process is about. Hypnosis is the most advanced form of communication in the world, and by utilizing the abs formula, hypnosis enables us to communicate valuable information on both conscience and unconscious levels. The ABS formula simply means that we absorb someone’s attention, bypass their critical factor, and then stimulate someone’s unconscious mind through suggestions. This ABS formula can be witnessed in any form of Disguised Hypnosis, in that Disguised Hypnosis always has the ABS formula built into it. This


21



is why disguised hypnosis is witnessed in so many different facets of life such as public speaking, marriage and youth counseling, along with dating and seduction communities. Track Seven Now, because some strategies are more effective than others in the art of persuasion, what we need to do is focus upon what really works and not waste our time and effort on trying to do things that do not give us the consistent results we are looking for. If we wanted to, we could liken the art of persuasion to a game of chess, and in the game of chess one of the most important things to do is to control the center of the board. This means that, although there are several areas of the board we could control, that we are only going to worry about controlling the part of the board that matters most. So, how do we control the center of the board? We control the center of the board by doing the least amount of things that will give us the most results. When we control the center of the board, we are being practical and efficient. Now, the more techniques and information that you try to learn and memorize, the more you will be weighed down on the battlefield. So, in the art of persuasion, less is more. And it really doesn’t matter if you’re considering celebrities, politicians, famous public speakers, or anyone who is successful and powerful, because none of these people are using fancy language patterns to make themselves who they are. Instead all they are doing is either accidentally or intentionally taking advantage of a few practical persuasion systems that work. In fact even the most powerful seductive communities do not rely heavily upon language patterns anymore. So, like those who have already had success and like those who are currently enjoying success, we also will keep our focus on the center of the board by learning how to understand and put into practice those things that will truly benefit us. Track Eight


22



Now, I’d like to share some terminology with you that will sort of warm you up a little bit to some of the things you are about to learn. These terms will give you more insight as the sessions of this program continue and can be worked in with everything you are about to learn: The terms are prevention, chain cycles, the exchanging process, social value, and reverse order. Now, let’s talk about the principle of prevention. You see, many programs tell you the importance of getting out of jams and situations, but they never tell you the importance of not getting into these jams and situations in the first place. It is sort like teaching someone to learn how to escape from a straight jacket, when it would be far better to teach them to learn how to avoid getting put into a straight jacket in the first place. Now, this idea of prevention brings up another important point that I need to make, because there are some situations and positions that you cannot persuade your way out of, and this is why it is necessary to understand the importance that lies behind the principle of prevention at the beginning of this program. This means that you will not be able to persuade someone if you have treated that person so harshly and left them with so many scars that they don’t want anything to do with you anymore. Now, at times we must make sacrifices during the persuasion process, but if you need to come back to a person that was on your persuasion chain to persuade them again, then you don’t want to make it difficult on yourself by leaving that person scarred . So from your starting points think about prevention. Think about how you can prevent yourself from putting yourself into a situation where it will be nearly impossible for you to get through to somebody. A lot of people study persuasion to get their old girlfriends back who they have left deeply scarred or hurt, or they study persuasion with the hopes of fixing virtually unfixable situations. Now, I’m not saying that bad situations cannot be fixed, but that they are much more difficult to fix and that they may not be able to be fixed. This is why from now on I want you to begin to integrate the idea of preventing yourself from the need of fighting uphill battles that you are most likely to lose. The idea of mastering the art of persuasion is not only to be able to fix the problems that are the result of poor social skills, but also to be able to use persuasion to stop a lot of these problems from ever emerging in the first place so that you will never have to worry about fixing them.


23



Now, in order to do this, one of our main focuses must be on human behavior, because humans are the gatekeepers. If you can persuade the gatekeepers to open doors for you, then you can go in and out wherever you wish and live the type of life that you want to live. So, regardless of whatever else we may study, we must focus upon how to persuade the gatekeepers to open doors for us. We must also consider who the gatekeepers are allied with by taking into consideration the other groups and individuals that they are connected to, because by taking into consideration who the gatekeepers are connected to, we will have several different routes into their minds this way so that we can influence them to not only open doors for us but also to close doors on other people who are competing against us. Now, if we make the gatekeepers angry with us, we will be fighting an uphill battle, and this is why we must focus upon prevention in order to prevent this from happening. Track Nine The next principle involves the idea of chain cycles. Chain cycles represent the various social interactions that are involved in a particular social process. A social process simply means that as soon as any set of social interactions begins, that a process has begun. Now, what is important for you to know about processes is that you cannot persuade people without them. A chain cycle enables us to look at each relationship or process of social interactions within that relationship as a chain. There are the beginning links of the chain, the middle links of the chain, and the end links of the chain. So, we begin the social interaction, we maintain the social interactions and transition them, and then we close the social interactions. Now, each time you complete one chain cycle you can move on to a fresh chain cycle the next time you communicate with that person which will have new possibilities that the old chain cycle didn’t have. So, chain cycle leads to chain cycle.


24



You do not need to try to do all of your work on one chain cycle and just as you can create chain cycles towards a better relationship with someone, that you can also create chain cycles towards a worse relationship with a person. So if you want to develop a positive relationship with someone whom you can integrate with your persuasion processes, make sure that you are respecting each link on the chain cycle and that you are using the chain cycles that you have available to transition into more powerful chain cycles so that as the social process continues you will have much more leverage to be persuasive in that relationship. Now, it’s Ok if you don’t understand exactly where I’m coming from right now. What is important is that you begin to look at persuasion as a process and not something that happens instantly. It is for this reason that we must take into account so many different angles and approaches that we can use to begin processes that will eventually give us more of what we want. Now, after we establish one process, we can use this process to create more process. What I have just told you is referred to as the exchanging process. Let me give you a brief example of the exchanging process: Let’s assume that you have begun to talk with someone at your workplace on a frequent basis. Well, when this happens you have now established process, and you can use this process of talking at work to exchange phone numbers so that you begin another process of talking regularly on the telephone. And then you can use this process of having conversations on the telephone to going out on dates. Then, you use the process of dating in public places to create another process of dating in private places, and then you can use this process to create other processes. Track Ten Now, this was one of many examples of the exchanging process in action. But notice how one process created the other processes, and imagine how each chain cycle was used to create more chain cycles. Now, there is another variation in which the exchanging process is used that involves the exchanging of social value.


25



But before I tell you a little bit about this, let me first tell you what I mean by social value. Social value is value that is attributed to you by other people in any social environment. So, the more social value that you have, the easier it will be for you to persuade people. The more social value you have, the less resistance you will encounter from other people. Now, there are many ways to add social value to yourself that I will talk about with you through this program. But what did I mean when I told you about using the exchanging process to exchange social value? Well, as soon as you have social value in one environment, you can exchange the social value that you have for social value in other environments. An example of this would be when a police officer enters a fortune 500 company to ask some questions. Now, the very fact the police officer has social value in the police force will cause almost everyone who he talks to in this fortune 500 company to treat him with an unusual amount of respect—even though he has absolutely no rank whatsoever in this fortune 500 company. Now, I realize many of you may not be police officers, and that’s fine. The point I am making is that social value can be exchanged, and I will elaborate on this further as the program continues. For now just be aware that social value does exist and that we can use it in our own lives to make the persuasion process much easier. Social value is exactly what makes celebrities so influential that people who they don’t even know fall in love with them. It is because they have a tremendous amount of social value. Track Eleven Ok…let’s talk about a principle in the persuasion process that is known as reverse order. Reverse order is also commonly referred to in persuasion circles as the coin view, because just like one coin has two entirely different sides, so also does reverse order.


26



Reverse order is when you take the same strategy or principle and look at it in a different way so that you can use it in a different way to help you in a different situation. This is sort of like flipping a coin. So, the main way reverse order works is to make the same thing different so you can use it differently. In strategy this is like how the same sword that kills is the same sword that gives life. It is simply a matter of switching our perspective of how we understand and apply something. Reverse order can also involve looking at the cup as half full or half empty. I think that how we see a person is often like this, as once in a while we see their strengths and once in a while we see their weaknesses. In disguised hypnosis reverse order can mean many things. I like to think of it as being formless so that I am able to adapt to any situation or event by changing the way I see myself and the techniques I like to apply. Track Twelve OK… let me tell you a little bit about how this program and structured so that you know what to expect. Each session of this program will consist of a pre‐talk and a corresponding CD. The pre‐talks are sort of a foundation and introduction to the information that will be presented on the corresponding CD. There are five sessions total, and a bonus session that deals directly with the topic of seduction. In session one we will cover the introduction to this program and the foundations of macro persuasion. Session two will deal with the topic of group management and will immerse you with everything you need to know about the benefits of managing groups, how groups operate, and how you can make alliances with them. Session three deals with the class systems and how they can be breeched through the various forms of hypnotic pressure. Session four deals thoroughly with the topic of social strategy and how you can use strategy to enhance the power of your social interactions, and session five deals with the topic of power and how you can acquire more power that will enhance your social value in social settings.


27



The bonus session on seduction will make a distinction between pick up and seduction, we will also talk about the O.T.C. model, and I will go over with you some of the primary principles of the art of seduction that are not covered in other programs. I have also provided you with a user’s manual. The user’s manual will have a philosophical lesson corresponding to each session to enhance the value that you will get from each session’s audio portion. So the user’s manual is somewhat of a side dish to the main course you will be getting through the audios. Now, one of the specific goals I had for this program was to make it practical for you. If information isn’t simple, then it isn’t powerful. Each one of these sessions is part of this program for a reason, and this entire program was designed to give you the awareness and mental technology that you need to be an excellent persuader. Now, throughout this program I use as many diverse examples as possible to help you understand the points I am making. It should go without saying that these examples are not intended to represent your real life situations, these examples were simply provided to help you understand the material better. By understanding this material on one level, you will be able to understand it on multiple levels, and as this happens you will easily be able to customize each piece of information so that it fits into your goals and objectives as they relate to the art of persuasion. Well, we are coming to the end of this first pre‐talk for the disguised hypnosis home study program. My name is Jonathan Conrad Groves, and I look forward to seeing you on the next CD. Track Thirteen (Exit) What you know determines how far you can go…and you’ve all come from a long way, and you still have a long journey ahead of you…as you continue to go through these long, fascinating territories of human behavior. And once the traveler has found his way for the very first time, it will be far easier for him to find his way back a second time should he ever wish to return, and being constantly acquainted with his destination, he will always be able to find it.


28



Track One (Open) This is the Practical Persuasion system for session one. An art cannot survive without the basics, which means that the basics are in many ways even more powerful than the advanced techniques. The basics can be likened to a little match, which, even though it is small, has the power to ignite a very large fire. Track Two Welcome everyone, to the first CD of this home study program, entitled, Disguised Hypnosis, practical persuasion systems. In this CD I will go over with you the nuts and bolts of the persuasion process so that you can have an immediate understanding of the necessary foundations of persuasion and mind control so that you will almost effortlessly be able to build powerful persuasion processes upon these foundations at will. Now, in this CD we will begin to discuss some of the most cutting edge frames that the entire art of persuasion can be built into. Some of this fascinating information will be about the mysteries of the ground and how you can establish and use the ground so that you can host all of your social interactions on your terms. We will also talk about the alliance game and also how you can play the insurance game to consistently logically offset the aggression and resistance of your opponents. Then, we will talk about the view cycles and how you can integrate them into your persuasion processes to do even more powerful things. Finally, towards the end of this CD, we will talk about the number one mistake many persuasion artists make, and then we will talk about salvation hooks and about hard fixes and soft fixes. But, before we do that, let’s briefly take ourselves through a quick confirmation cycle so that we can confirm the importance of some of the common knowledge that we already know. We already know the importance of language and how important it is to say the right things at the right times. We already know about how we can tell stories to persuade people and to send them indirect messages. Most of us have learned the power of storytelling when we were children, and most of us were taught as children to soften our commands and request so that we are likely to get the things we want.


29



Many of us are also already well aware of the fact that people have different representational systems, and that different people communicate differently and that because different people communicate differently, we need to access different representational systems as we persuade different individuals. We also know the power of matching and mirroring the behavior of other people. Even children learn that people are more likely to like other people who are like themselves, and this is the reason why children do everything in their power to fit in at school as they imitate those crowds whom they wish to hang out with. So, we know that we must adapt ourselves to fit the different personalities and preferences of other people. The reason why I am mentioning these things is because almost every time we study the topic of persuasion today, we are told about these exact same principles again and again. But even though these principles have importance attached to them, they have been repackaged and circulated in the persuasion community for years. Those principles have become common knowledge, so there is no longer a need to repeat them. So, let us not lay again those elementary foundations of persuasion, not laying again the importance of the use of language or the importance of matching and mirroring people whom we are trying to persuade, and let us move on to perfection and more advanced applications that pertain to the art of persuasion. And this we will do if the persuasion process permits. The game of power and persuasion goes far deeper than the use of language, because what we do not say can even be much more important than what we are saying. Track Three Now, let’s begin to turn our focus towards some important foundations in the persuasion process. One of the most important focuses is going to be the ground. What do I mean by the ground? Well, in the persuasion process, the ground means the location, situation, and experience. As we consider the location, consider your own households, even a powerful politician must submit to the rules in your household. So, even though the politician may have tons of authority, the moment he steps inside of your house, he is subject to your rules. Copyright © 2008 – The Persuasion Company - All Rights Reserved Worldwide.

30



So, as a persuasion artist, you can change the location to increase your power. You can also change the location to take away power from your opponents so that you can add power to yourself. And as you change the location, you can take away the resistance of people because you have removed them from their initial boundaries that were empowering them to resist you. Now, as the situation changes, your power changes—and so do your opportunities. Let’s briefly consider the seduction community to illustrate this point: If a man approaches a woman at a nightclub with a goal oriented frame (a frame that clearly conveys that he is hitting on her) then this situation will often cause her to raise her defenses and resist him. But, if he approaches her indirectly and begins to engage her in a conversation that does not appear goal oriented, then her defenses will be lowered as this will create a different situation that will enable him to transition the conversation to generate attraction between them at a later point in time. So, by creating the appropriate situation for each circumstance you are persuading in, you will optimize your power and so increase the chances of getting what you want. Now, depending upon what experiences are being experienced by those whom you are persuading, your power will either be increased or decreased. This is a very important fact to consider, because by taking advantage of the proper experience and avoiding the improper experience, you will multiply your leverage in the persuasion process one hundred fold. To illustrate this, consider the holidays. As soon as it officially becomes a new year or as soon as the firecrackers begin to go off in the sky to initiate the beginning of a new holiday, an invisible door is opened for persuasion. Time and time again, people who have barely met kiss each other, or total strangers will go around hugging total strangers and starting conversations without any resistance whatsoever. Holidays have been so powerful that couples who have had bitter break ups ended up getting back together over the holidays. This is an example of how the experience can be used to your benefit. But just as the experiences that other people are experiencing can be used for you, they can also be used against you if you are not careful. So, if a woman has recently had negative experiences with men, then you may want to wait until she recovers from those experiences until you try to develop a relationship with her.


31



Now, the experience doesn’t need to be a holiday. It can be anything…such as a song on the radio that brings back old memories and stirs up old emotions. So, in the persuasion process, you must always consider the ground, and by doing so you are taking into account the location, situation, and experience. Track Four Now, as we consider the ground, let us take into account what are known as elevated positions. An elevated position is where the advantage lies. So, if you are encountering an opponent in the persuasion process from a lower position, then you are likely to lose the match. This means that you should always fight your battles of psychological warfare on your terms. Never fight according to anyone else’s terms. Fight when you want to fight, and where you want to fight. When a customer first steps onto a car lot, their defenses may be raised so that in the beginning their limitations are most powerful and their goals and objectives are easily maintained. But the longer they are on the car lot and the more salesmen the customer encounters, the customer begins to get worn down and their boundaries start to weaken as the sales force begins to chip away at the customers initial budget and initial logical conditions that they first stepped onto the car lot with. Then, after the customer has been worn down hour after hour on the car lot, what happens is their position begins to lower as the car sales man takes the elevated position in the social interaction. And as it so often happens, the customer ends up spending more money than they had planned on spending, and they’re driving a car off the lot sooner than they had planned on purchasing a car. Now, this may not happen each and every time, but it happens all of the time every single day. This is one of many classic examples where the persuasion process can be likened to sort of a boxing match. The boxer doesn’t dare fight with a more powerful opponent. The boxer never brawls with a brawler. Instead, the boxer avoids fighting with the more powerful opponent…dancing around the ring and wearing down his opponent with a little jab.


32



And this causes the brawler to tire…it causes the brawler to make mistakes and to become desperate. And the more mistakes that the brawler makes, the more opportunity the boxer has as the fight continues. And then something very interesting happens in the fight, the roles switch. The boxer and the brawler change positions. Now, the boxer becomes the aggressor, and the brawler becomes the weaker opponent in that most of his strength and stamina is gone. The brawlers’ energy has been spent, so the boxer assumes the elevated position and later wins the fight. Like in a boxing match, in psychological warfare the roles can be switched. This is important to consider because everyone wants to try to control the day. Everyone wants to control the daytime. But we lose when we try to control the day…we’ve all tried to control the day before and we’ve lost...because our opponents control the day. We cannot control the day, but we can… control the night. Now, there are generally two techniques that powerful people use to obtain the elevated position, the first is by controlling the ground as we’ve already discussed, and the second method is by attaching morals to your goals and objectives. By attaching morals to your goals and objectives, you are taking a much higher ground than you would be taking had you not attached morals to your objectives. This scheme is commonly used by companies and sales forces, who promise to donate a percentage of the money you spend on their products and services on charities, and it is also commonly manifest in political campaigns where the politicians continue to integrate morals and ethics into their speeches and propaganda in order for people to vote for them. Celebrities also have begun to resort to this strategy to increase their fame and to recover from bad press they have received in the past by shifting the public’s attention from their mistakes and questionable lifestyles to their good deeds and high morals. This scheme of taking the high ground has been one of the dirtiest types of guerrilla psychological warfare the world has ever seen. So, as you secure the elevated position for yourself in one area, you will find it easier for you to secure the elevated positions for yourselves in other areas as well, because when people become powerful in Copyright © 2008 – The Persuasion Company - All Rights Reserved Worldwide.

33



one environment, their power causes them to have leverage in other environments so that most of their work in the persuasion process has been automatically cut out for them. Track Five Now, there are two games that you need to be aware of as you initiate the persuasion process: The two games are the alliance game and the insurance game. The alliance game is when you make alliances with people so that you can use them as stepping stones to attain the heights of power. Alliances are extremely important, because in the persuasion process whom you know is often more important than what you know. The better you are at playing the alliance game, the better you will be at getting what you want out of life. Now, although I will talk a lot more about the alliance game as this program continues, I want to tell you a few important facts about it so that you can understand it more fully. The alliance game involves breaking alliances just as much as it involves making them. If an alliance no longer suits your best interest, then you should break it so that you can focus your attention upon alliances that are more profitable for you to nourish. Sometimes you must make secret alliances because it is not in your best interest for other alliances you have already made to know about the alliances you are in the process of making. And other times you must make your alliances pubic and so that you can use them as a shield to offset the power and aggression of other hostile groups. Alliances should be made in the workplace, in the areas you currently are, and key alliances should also be made in areas you are about to enter. This way, when you enter new territories, such as business territories, book publishing territories, or the territories of someone’s mind, you will already have powerful support from the gatekeepers so that they will open the doors for you and you can go in and out whenever you wish without anyone resisting you. And even if there should be some who resist you, their aggression will be nullified through the wise alliances that you have made. Alliances will both protect you and make life easier for you. But, just as alliances have the power to protect you; alliances also have the power to harm you. So if you have made any alliances that are doing you more harm than good, then you should dispose of them.


34



Now, another phenomenon about the alliance game is that some alliances start out good but end up bad, and this is why you must always keep an eye on the alliances you have made so that you can make adjustments with them or dispose of them as necessity requires. Your alliances can be with entire groups, or they can be with single individuals. What matters is that you make the appropriate alliances and that you begin to condition your alliances in such a way that they are conditioned to serve your best interest. As a persuasion artist, you are the potter, and your alliances are like clay. You should therefore shape and mold your alliances as best as possible so that you can get the most out of them. Now, part of shaping your alliances may be training them for certain tasks so that they can assist you better, or you may also decide to shape your alliances by giving them resources and various types of ammunition so that they can help you fight your battles. If you can condition your alliances and nourish them like this, you will be like a master general who has a multitude of armies at his disposal. Only instead of having armies to help you fight physical battles, you will have armies to help you fight psychological battles. This will enable you to be more powerful at your workplace, it will enable you to build powerful businesses and multimillion dollar enterprises, and it will enable you to easily enter the publishing industry, music industry, or any industry that you chose to make important alliances in. Now, one important alliance will open the doors for you to make an even more important alliance. So, the alliances that you make will have a domino effect. But you also need to remember that the domino effect also will apply when you dispose of an alliance. When you break an alliance with someone, you also either break or weaken your alliances that are allied with the alliance you have just broken. You do not only have the power to make or break alliances, but you also have the power to strengthen or weaken them. A weakened alliance can be worse than having no alliance, or a weak alliance can be just strong enough to open the door for you. So, sometimes weak alliances are desirable, and sometimes they are not desirable.


35



Strong alliances also have weakness, because the stronger you alliance is, the more consequences there may be if you break it. Strong alliances also often require you to invest more of your time and effort into, and they often forbid you to make alliances with others. This is usually why these type of alliances are so powerful, because they are selfish and do not allow other alliances to be made with other individuals or organizations. Even so, one strong alliance can be more powerful than one hundred weak alliances. But if you do have strong alliances that forbid other alliances, then if you decide to make other alliances you must make them in secret. Now, one way to get around this difficulty of strong alliances is to make cross alliances. A cross alliance is when you make an alliance outside of the territory that your strong alliance pertains to. So for example, if you had a powerful business partnership alliance that discouraged other alliances, you are still at liberty to make alliances with other individuals and organizations that are not related to your business partnership. This will prevent you from having a conflict of interest. Track Six So, now that we’ve laid a little bit of context to the alliance game, let’s turn our attention towards the Insurance game and talk a little bit about this. The insurance game involves the invisible insurance that exists in the persuasion process. After this invisible insurance is acquired by the persuasion artist, the persuasion artist can then resort to a persuasion tactic that is known as logical offsetting. Logical offsetting is when you logically offset your actions, flaws, or mistakes, by using the actions, flaws, or mistakes of someone else as insurance. Let me give you an example of what I mean: Imagine that a child who has parents who smoke gets caught smoking. Well, even though the child gets caught smoking, the child can still remind his parents that they smoke and that they also tried cigarettes before they were old enough to smoke. Now, even though this may not get the child off Scott free, it still may somewhat buffer the disciplinary actions that the parents hand down because the parents have been logically offset.


36



Another example of logical offsetting is when someone who is in a long term relationship gets caught cheating. Now, let’s assume that the cheater gets forgiven and the couple works things out. But then, months or years later, the other person in the relationship gets caught cheating. Well, this person can logically offset what they have done because they can remind the other person that they also once cheated on them. The person can then use the historic mistake that the other person has made as insurance to cover them when they make a mistake. A final example of logical offsetting is when a person in a relationship has a flaw that they don’t want the other person to know about. But as soon as they discover a flaw in the other person, they are no longer ashamed to reveal their flaw because they can logically offset it by pointing out the flaw of the other person. Now, these are some basic examples of playing the insurance game to use logical offsetting. But the more you forgive people and do favors for them in the persuasion process, the more insurance you will collect and the more you can logically offset anything you want to logically offset. You can also acquire so much insurance that you can get people to go out of their way for you, because if they were to object to doing you any favors, you can logically offset their objections by reminding them of everything you did for them. The more insurance you have, the more insurance you will be able to acquire. Your success and achievements can also become insurance for you, and this will in time give you a powerful reputation that will be an insurance blanket that you can use to logically offset any resistance or objections that you may encounter. The insurance game is played by corporations, politicians, celebrities, and people who are authority figures. And since those who are powerful unknowingly play this insurance game by accident, a persuasion artist should play it intentionally as frequently as possible, because the more insurance you have, the more damage control you will be able to perform if you need it and the more leverage you will have in your social interactions.


37



Now, another thing that you need to consider about the insurance game is that your opponents will also be playing it too. Each time one of them does you a favor at work, each time your boss cuts you some slack, and each time you entrust someone with private information about yourself, you are giving someone insurance that they can later use against you through the various forms of logical offsetting. Now, although you want to be careful about how much insurance your opponents have, there are times when you need to give them insurance so that they will give you insurance. This is part of the exchanging process that I spoke to you about in the pre‐talk for this session. So, you can play the insurance game in ways that build relationships and create trust. Track Seven Now, something else that is very important to consider about the persuasion process is what is known as the view cycle. The view cycle is how people continue to see you differently so that they keep changing their minds about you. A basic example of the view cycle is when you first meet someone and you are not attracted to them, but then you meet them a second time and you find them attractive. Or you may even know a person for weeks or months and not be attracted to that person in any way, but then this person changes something about themselves or you have a unique experience with this person and all of the sudden you find them attractive. This is an example of what I mean by the view cycle. It’s a cycle of how people perceive and view other people. Now, the reason why the view cycle is so important is because you do not need to dominate the view cycle until it matters. This means that because you know people’s opinions and views are subject to change, you do not want the advantage of the view cycle until the advantage matters. So, for example, if you were at a party and you met an attractive person of the opposite sex who was at the party with someone else, what good will it do for you to win the view cycle when this person is with someone else? If you win the view cycle in the beginning, then what will happen is you will waste the fresh power of the view cycle the next time this person sees you.


38



So, even if you bump into this person again somewhere else so that the two of you are alone, this person has built up tolerance to the first view cycle when they found you attractive and this will cause another view cycle to occur that will not be as powerful as the first view cycle that they have recovered from. So, the trick is to accept a negative view cycle when the circumstances are negative too. This will enable you to change a person’s view cycle to a positive view cycle when the circumstances are positive. People tire of celebrities because the view cycle changes. And this is why celebrities are always changing their appearances so that they can continue to dominate the view cycle. Likewise, in the persuasion process, people will tire of one view cycle that they have of you and will instinctively create other view cycles of how they see you and what their opinion of you is. So, as a persuasion artist, because you know that the view cycle changes, you can dominate them. I know a man in the seduction community who will not allow a woman to be attracted to him until the circumstances are congruent with the view cycle he wants. The reason why he does this is because he believes that if she experiences attraction to him during a time when she cannot act on this attraction, that she will recover from the attraction and change her view cycle of him so that she unconsciously begins to train herself to see him as unattractive. So, he simply suspends her view cycle until the appropriate and opportune time. This way, when the appropriate circumstances are born, he can use a fresh and powerful view cycle to build a relationship with her. Now, this also means that when there are people who don’t like you but who don’t know much about you, that their view cycle is subject to decay. People tire of their view cycles, so this means that people who don’t like you because of their view cycle can be the perfect candidates to magically turn into your friends and supporters. It is difficult for people to keep their same view cycle of you when they have new information about you to process. This is why many of you have once had a secret crush on someone whom you’ve never met, but as soon as you met that person you no longer had the same feelings for them. Copyright © 2008 – The Persuasion Company - All Rights Reserved Worldwide.

39



This is because the view cycle changes. Your job as a persuasion artist it to imitate the celebrity and change people’s view cycles by continually reinventing yourself. The more effectively that you can reinvent yourself, the longer you can dominate the view cycle. The longer you can dominate the view cycle, the longer you can stay on top. So, a shrewd persuasion artist ought always to behave like the chameleon so that you can continually change and rearrange yourself to dominate the view cycles of other people. Track Eight Ok...Let’s talk a little bit about what you shouldn’t do as a persuasion artist, because in the persuasion process what you do not practice is equally important as what you do practice. One of the major mistakes that many people make in the persuasion process is that they try to fix everything. And what often happens when you try to fix things is that you make them worse. So, if you make a mistake while you are speaking…unless it is a terrible mistake, do not bother fixing it. All you will do is draw more attention to your mistakes when you try to fix them. If you make minor mistakes in relationships, at work, or in a sales process, do not try to fix them. You will only make the situation much worse. Powerful people do not draw attention to their flaws and mistakes. We do not ever apologize for ourselves, because by apologizing for our weaknesses and small mistakes we lower our social value and make ourselves look weak. When you make yourself look weak, you are interfering with your view cycles. Powerful people know that everyone makes mistakes and that everyone has weaknesses and flaws. So, if everyone makes mistakes and has weaknesses, why should you apologize for being a normal human being who makes mistakes just like everyone else does?


40



Now, like almost everything else in life, there is an exception to this rule. If you make a major mistake, then you need to fix it immediately. The sooner that you fix your major mistakes, the less likely they are to bring you to ruin. You can consider a major mistake like a stain on a white shirt, if you stop what you’re doing and deal with the stain whilst it’s still fresh, then you have a good chance that you will be able to bleach the stain out. But, if you don’t deal with the stain immediately, then the stain is likely to ruin the shirt and be permanent. So, as a rule, you shouldn’t waste your time fixing the small things. Never apologize or say you’re sorry unless you really need to. You will lower your position. On the other hand, if you’ve really made a big mistake, then you should fix it quickly. Now, in the persuasion process, when you do need to fix a mistake, the fixing strategies are called salvation hooks. Salvation hooks consist of soft fixes and hard fixes. A soft fix is something that you do before anyone realizes that you’ve made a mistake—it is the most covert type of fixing because a soft fix enables you to fix your problems secretly without anyone knowing that you are fixing them. Soft fixes can also be used to fix your minor mistakes if you want to fix them, and you can also use soft fixes to fix problems that you foresee in the future. So, a soft fix can be initiated today to fix problems you predict are likely to occur in the future. A hard fix, on the other hand, is done openly and people will know that you are attempting to perform damage control. Now, although you have the power to use your salvation hooks to protect you and to bail you out of mistakes, don’t bother using them unless you really need them, because every time you fix anything, you risk making the problem worse. So, unless something in one of your persuasion processes is really really broke…don’t try to fix it. Track Nine Well, we are coming to the end of this CD. In this CD we talked about the importance of the ground and the different types of ground there were, we talked about elevated positions and some ways you can establish them. And we talked about the alliance game and the insurance game, along with some


41



principles that you can integrate with these two games to get the most of them in order for you to understand them fully. We also talked about the view cycle and the importance of dominating the view cycle when the circumstances were congruent with it. Then, we talked about the dangers of fixing, and we talked about salvation hooks and what a hard fix and a soft fix were. Track Ten (Exit) You know, sometimes the basics really aren’t that basic after all as you consider them. Perhaps it’s the other way around…maybe the basics are the advanced and the advanced are the basics. Who really knows…I guess it all depends upon how you look at it…upon the reverse order of things.


42



Track One (Open) Welcome to session two. In this session we will create a chain cycle that will link the power of managing individuals through relationship cycles to the power of managing groups. An individual and a group are the same thing….in the same way that an army and a general are the same thing. Track Two Welcome to Disguised Hypnosis, this is the pre‐talk for session two. In this session we will discuss some powerful principles and processes that pertain to the topic of group management. But, because the entrance into any group is the individuals that the group consists of, it is first necessary to understand the building blocks of relationships that exist between individuals so that you can have more control over your relationships in such a way that you can enrich them, multiply them, and dominate them at will. Now, relationships are what make persuasion possible, because a relationships is the foundation upon which social interactions can occur, and this is why it is important for you to be able to develop the ability to create relationships so that these relationships grow and develop in such a way that you can get exactly what you want from them. Notice how I said that you can create relationships and cause them to grow, because in the persuasion process nothing should be left to chance. As you consistently are able to manage your relationships like this, you will also develop the skill to manage groups. Now, in layman’s terms, relationships can be created and cultivated through stepping stones that are known as relationship cycles. Relationship cycles are the building blocks of social interactions that change the status of the relationship so that either appreciation or depreciation within that relationship may occur. A relationship cycle is also a process that is constantly being repeated in a relationship, and because a relationship cycle is a process, it also consists of building blocks that are called personality shifts. Personality shifts are small steps towards a relationship cycle, and by repeating these small sequences, a new relationship cycle is born. Copyright © 2008 – The Persuasion Company - All Rights Reserved Worldwide.

43



Now, as many of you will have already noticed, the relationships that exist between people are always changing. People who were once best friends are not best friends anymore. People who were once enemies are not enemies anymore, and people who were once not dating have decided to start dating. Relationships are always changing and they are always subject to decay. This means that relationship cycles are always dying and they are always being reborn, and it also means that we are always making miniature shifts in our relationships that are changing who we are in a relationship and what we are willing to do in a relationship. Personality shifts can be positive or negative. Positive personality shifts move relationships towards appreciation, and negative personality shifts move a relationship towards depreciation. This means that relationship cycles can be progressive, regressive, or stagnant. Progressive relationship cycles cause relationships to grow, regressive relationship cycles cause relationships to deteriorate, and stagnant relationship cycles cause relationships to remain in the same condition. This means that everything that happens in any relationship is a result of persuasion. When people get married or when people get divorced, persuasion was involved. When people decide to stay married, persuasion is involved. Relationship cycles and the personality shifts that create them happen accidentally all of the time. But, as a persuasion artist, you will have the ability to create them intentionally as often as you wish. Track Three Now, the reason why people are not willing to give other people what they want sometimes is because they have not yet been brought into the persuasion zone. The persuasion zone occurs when enough positive personality shifts and progressive relationship cycles have been created to move a person into a psychological state of mind where they are willing to give you what you want. It is not logical for a man and a woman to walk around holding hands and to start kissing each other instantly when they first meet. This is because of the lack of relationship cycles, and because neither the


44



woman or the man have yet come into the persuasion zone in order to enable this type of physical contact to occur in their relationship. This same rule applies in sales, where the salesman must first raise the buying temperature before the customer is ready to buy any products from him. So, this strange phenomenon we are dealing with in the persuasion process is that people who once were not willing to give you what you want later become willing to give you what you want. This means that we can use personality shifts and relationship cycles as a compass to change people’s minds and to inform us of where we are in the persuasion zone of those whom we are trying to persuade in a relationship. Track Four Now, I am about to give you an example of everything I’ve talked about so far in this pre‐talk so that you can mentally digest a basic model of personality shifts and relationship cycles in action in order for you to get a firmer grasp on the small details that can make the big things happen in a relationship. As I’ve said to you before I say again: This example is not intended to represent one of your real life situations. It is a realistic example, however, but the social behavior that will be described is subject to differences in different situations as the events would be experienced by different people. Now, this example will give you a basic outline of personality shifts and relationship cycles, and as this example continues, you will notice how each step along the way opens up the relationship to new growth and possibilities that didn’t exist until the previous steps had first been taken.

Let’s take a hypothetical situation of a male boss who is the owner of his own company and puts an ad in the paper to solicit a job opening for a secretary. So, a woman calls in about the ad and she and the boss have a brief chat and set up a time for the job interview. Well, as soon as a job interview has been set, this is the completion of one relationship cycle.


45



There were also a few minor personality shifts: Consider the ad that was placed in the paper (this opens up the boss for being influenced by people whom he normally wouldn’t be influenced by…so it’s a shift in his personality that sets him up for persuasion). The secretary also was influenced by the ad (her first personality shift). Needless to say there were probably several minor personality shifts throughout the phone call they had: perhaps they changed the tonality or rhythm of their voices as they spoke to one another, or perhaps they were able to make each other feel comfortable (these were all personality shifts that were created by relationship cycle number one so that relationship cycle number two could be born). Now, when the boss and his potential secretary meet for the first time face to face they meet on a higher status than they first did when they spoke on the telephone in that they have both somewhat qualified each other (thus the need for a new relationship cycle). This relationship cycle has some minor and yet distinct features from the first relationship cycle. The boss and the potential secretary‐ who were once strangers as the first relationship cycle was in motion‐ now have a social agenda for their current social interaction. So, as relationship cycle number two begins to function, we can assume that new personality shifts are also beginning to function as well. For example, the boss may find the secretary attractive or intelligent‐ even charming, and the secretary may find attributes of her boss that she finds attractive or admirable as well. And even if she finds nothing whatsoever attractive about him, she still is now face to face with an authority figure. So, as she consistently interacts with her new authority figure, you can image all of the personality shifts that are occurring beneath the surface as she becomes accustomed to interacting with her potential boss during this job interview.


46



Now, let’s say the boss decides to hire her, so…she gets the job and now a new relationship cycle is born. It has now become official that this man and woman have established the relationship as boss and employee. This new status in their relationship opens up the door for even more growth and development to occur between them. So, let’s go a month or two into the future and consider how often these two individuals will communicate with one another. Imagine how she becomes accustomed to doing him favors and doing what he says while she is at work, and imagine how he becomes accustomed to relying on her performance. Now, this is normal in a work environment, but now because a professional relationship exists between them, this professional relationship also has the fuel to blossom into other types of relationships as well. There may or may not be attraction between them at this point, but let’s assume that they also become friends after a few months of working together. It’s not uncommon for co‐workers to become friends, and if a friendship were to develop in this scenario, then another relationship cycle is born. Now, after they have been friends for a while, let’s say that enough personality shifts have occurred between them that they now begin to develop feelings for one another. He may feel like he depends on her, and she may begin to feel very comfortable around him. They may begin to open up to each other and share personal information so that their relationship soon becomes emotionally intimate. Then, more personality shifts occur between them that involve small amounts of physical contact (a tap on the shoulder or maybe a joking slap on the leg). Anyway, all of these personality shifts continue to create progressive relationship cycles to the point where a relationship cycle is born where they begin to date one another and to become sexually intimate with one another.


47



Now, the dating personality shifts create new relationship cycles where they finally agree to get married one day. Now, let’s go years into their future as a married couple and assume that they begin to have marital problems…now those negative personality shifts are causing regressive relationship cycles’ that are causing the marriage to deteriorate. After enough regressive relationship cycles, the couple begins to become unhappy and their marriage becomes almost unbearable. In time, provided these regressive relationship cycles are not reversed by taking control over the negative personality shifts, they will be filing for divorce. Then, after being confronted with the bitter reality of a divorce, they begin to engage in battles at divorce court so that they become rivals of one another. So, at first these two people were total strangers, and then they became husband and wife, and then in the end they became bitter enemies and stopped speaking so that they acted like strangers all over again‐ only this time there was hatred between them. Track Five Now that we used an example to enhance our comprehension of how relationship cycles and personality shifts perform in a relationship, I want to point out some additional information to you about relationship cycles as we keep this fictitious example of the boss and secretary in our memory, because there are five evil necessities that we need to keep in mind when we are in the process of creating a relationship cycle. The first evil necessity is time. Everything that happened between the boss and his secretary didn’t happen overnight. It took time for them to get to know and trust each other, it took time for them to become attracted to one another and to act upon this attraction, and it took time for them to become hostile towards one another so that they ended up filing for divorce.


48



The second evil necessity is work. It took work and effort to bring them together. Had there been no work or effort on their part, there would have been no relationship between them. Now, this is a timeless principle that always pertains to the art of persuasion, because persuasion and the art of influencing other human beings require us to take action. If you will not work to win someone’s favor, then you will seldom obtain anyone’s favor. The third evil necessity is repetition. Repetition was involved in the process of change. This means that even though your goal may be to change the status of one of your relationships, that you must first repeat the same processes in order to create the possibility of new processes replacing the old processes. You must do the same things to make different things happen. The process of regular conversation can lead to the process of holding hands, the process of holding hands can lead to the process of hugging and kissing and the processes of hugging and kissing can lead to new processes. Now, because relationships change, the repetitious acts of a relationship are subject to change as well. So, you should not worry about moving away from repetition, instead you should embrace repetition in your relationships knowing that repetition is what enable something new to happen. The fourth evil necessity is discipline. Discipline was required for the relationship cycles to occur. A relationship is largely based upon roles. And as you discipline yourself not to step outside of the boundaries of any of your roles, you will as a reward for your faithfulness receive new roles in the relationship to play that have more potential than your pervious roles had.


49



Notice how the boss and secretary continued to switch roles as their relationship continued to mature. Had either one of them stepped outside of their role before it was time, then they would have ruined the processes that were necessary for their relationship to grow. So, you must discipline yourself to play your appropriate role with those whom you are communicating with, and as you do this your opportunities with people will change as you will be given more powerful roles to communicate with them in the future. The fifth evil necessity is exception. There were exceptions to the rules. Relationships always have boundaries, but as time goes on, these boundaries are replaced with new boundaries. So, the rules between the boss and his secretary were different as their roles changed and their relationship grew into something new and different. Relationships change, and as they change so do their rules. You must understand this in the persuasion process, because as soon as the rules change you are able to violate the old boundaries because they have become obsolete. A classic example of this is when a person doesn’t kiss on a first date. This is a rule that you must abide by at first, but after the first date there are exceptions to this rule. After a new relationship cycle begins on a different date, you have the opportunity to kiss this person because the rule is no longer in effect because there is an exception to it. The key principle to keep in mind is that even though that person has made it a rule not to kiss on the first date that exceptions to the rule were automatically built into it from the beginning. Now, as you begin social interactions, maintain social interactions, and finish your social interactions with other people, you will notice the exceptions to the rules and how the rules change. The rules are powerful in the beginning, but after awhile the rules lose their power because the boundaries that those rules once pertained to no longer exist.


50



And the more you get to know a person, the more exceptions they will make to their own rules for you. So, the more you get to know people, the more you have the opportunities to control them. The boundaries of a person are fenced in with hypocrisy. This means that by introducing new information, experiences, events, and locations into a relationship, that you will confuse the relationship’s boundaries because as soon as the relationship enters unknown and unforeseen territory, there is no longer a logical foundation for the boundaries to remain upon. Track Six So, until now we have focused upon relationships and the building blocks that we can use to enhance our relationships. We have also talked about the five evil necessities that are part of using these building blocks to enhance our relationships in order to understand some of the obstacles that we may encounter as we create relationship cycles to harness more power in our relationships to give us more of the things we want. Now, each relationship cycle that you create will have its own persuasion zone, so for example, the persuasion zone for relationship cycle number one may be strong enough to ask for a phone number, while the persuasion zone of relationship cycle number two may be strong enough to get the person to go out on dates with you. Each persuasion zone has its own strengths and weaknesses, and what you will do as a persuasion artist is piggy back from one persuasion zone to the other, and by doing so you will increase the benefits and opportunities that you are able to achieve from each persuasion zone. Now, you must bring each individual whom you are persuading through the relationship cycles so that they come into the persuasion zone each time. So this isn’t something that you leave to chance, this isn’t something that you are hoping happens accidentally. Rather, this is something that you are creating and causing to happen.


51



Now, one of the best ways you can do this is to take the lead and drag yourself towards the persuasion zone of each relationship cycle. This is the art of going first, and as you go first into the persuasion zone, others will follow you into the persuasion zone. So, you must be willing to drag yourself into persuasion zones in order to drag other people into them. If you are not willing to go into the persuasion zone yourself, then how can you possibly lead a person into the persuasion zone? Now, once again we see how repetition is involved in the persuasion process, because we are repeating the same processes to create new persuasion zones. And each act of repetition is another baby step towards bringing a person into a new role in the relationship. As soon as you have brought the person into the right role, all you need to do is maintain that role with stagnant relationship cycles in order to keep that person in this role for however long you want them to be there. So, this gives you complete control over your relationships, in that you can move them forward, backwards, or you can keep them almost exactly how they are. Track Seven Well, now that we have focused upon the relationships that exist between two people, we are now able to talk about the type of relationship that exists between you and a group. A group of people can be looked at as a single individual, and just as a single individual has different parts, so also does a group have different parts. You see, each one of us is divided. Part of us wants to quit our job, while part of us wants to keep our job. Part of us wants to go back to school, while part of us doesn’t want to go back to Copyright © 2008 – The Persuasion Company - All Rights Reserved Worldwide.

52



school. Part of us may want to get romantically involved, while part of us may not want to get romantically involved. Even though we are single individuals, we are divided. This is exactly why we do things we didn’t want to do. The only way we can do something that we didn’t want to do is because a part of us did it while there were several other parts of us that wished we had not done it. So, a group can be likened to a single individual. And just like you only need to appeal to a certain part of a single individual to get the cooperation of the entire individual, so also do you only need to form an alliance with one individual in a group to acquire the cooperation of the entire group. A group is neutralized, conquered, or risen up through part patterns. Part patterns are used to isolate pieces of the whole, and by isolating pieces of the group, you are able to control the whole group. You create a relationship with an individual who is a member of a group, and then you deepen this relationship through relationship cycles and personality shifts, and once you’ve gotten that individual into the persuasion zone you can use them as your instrument to manage the group. So, the group management formula is: First establish a relationship with an individual in a group, generate relationship cycles to deepen this relationship, bring the relationship into the persuasion zone, and then initiate group management strategies. Track Eight (Exit) A crowd of thousands of people roars as if it were the voice of a single person. And yet there are all those unique individuals in the crowd saying different things at different times, but all you can hear is one sound…this is the mystery of the group orchestra…where all those different instruments and sounds are all united to the same melody. The group is one…


53



Track One (Open) This is the practical persuasion system for session two. The persuasion process enables you to play several different roles…one of these roles is the master general. The master general rises up groups and organizations like armies to help him conquer the world. You can’t do everything yourself, so get other people to do some of the work for you while you get all the credit…You also may need to neutralize the groups that other generals are using to cause you grief. Or…you just might want to have some fun… Track Two Welcome everyone, to this second CD, entitled, Group management foundations. In this CD we will lay the necessary foundations that will enable you to master the secret art of managing groups. After this session is completed, the way that you understand groups and your ability to use other people to help you manage groups will change forever. Now, before we begin to actually talk about the content that pertains to group management, let’s have a quick chat about what the benefits are of obtaining this rare skill of managing groups. The benefits of group management are endless; because groups are everywhere that everybody goes. Companies and business organizations consist of groups of individuals who both form other groups and access other groups to assist them in their efforts of making money. Now, for the most part, there are two main benefits to mastering the art of group management: The two main benefits are: Resource attachments and groups shields. Let’s talk about resource attachments first. When a group is a resource attachment, you have attached the resources of that group to your resources. You have absorbed the man power, the talents, and the support from that group. And because you are absorbing all this power, your status increases and you possess more social value. The more groups you can win over, the more resource attachments you will have. Now, as we consider resource attachments and group management, you need to know that the groups that you win over should have some type of resources that you will be able to attach to your resources. If a group has nothing to offer you, then there is no reason wasting your time and effort trying to win it.


54



So the more resources a particular group has that interest you, the more you should consider winning it over. The problem with groups that possess extra resources is that they are usually more difficult to win over because they have everything they need, and because they have little need, it is more difficult to interest them. On the other hand, the groups that have little to offer are usually much easier to win over if you attempt to. The key to winning over a powerful group is to resort to exchanging process. Even if the group is rich in one area, they will be poor in another area, so you exchange resource attachments with the group. They get to attach you to their resources and you get to attach them to your resources. Track Three Now, let’s talk about a group shield. A group shield is when you use one group to offset the hostilities of another group. Group shields protect you from other groups, and there are several different ways that you can go about establishing group shields. Sometimes you may be in a situation when you are not part of any group in a group oriented environment. And you may not even like any of the groups that are in your environment. But, because it is sometimes more dangerous not to be a part of a group than to be a part of a group that you don’t like, you can establish a group shield for yourself. So, let’s say you were at the workplace. And let’s say that there were many different groups at your workplace. You may have groups of senior employees, new employees, and different departments at your workplace may group up. If you aren’t part of any of these groups, you may not have a lot of social value in this type of environment because it is a group oriented environment. Nobody knows you, so you are gossiped about more, you miss out on meeting attractive co‐workers that you could otherwise meet if you were part of an equal or greater group, and when new higher paying positions open up in this company, nobody puts in a good word for you because you are not part of any one of their groups.


55



You may even get poor treatment from your supervisor or any of the supervisors at the place of work because you are not grouped up. So, in this type of situation, you can befriend one group of people and then use them as a shield to offset the hostilities of the other groups. This is a basic example of a group shield. After you befriend one group at the workplace, what will happen is that the other groups at the workplace will begin to see you with that group. You have now become associated with other people whom your supervisors will know and whom other people from other groups know. This association will have a domino effect in your entire workplace because people from other groups will associate you to a bigger force, and as they associate you to this bigger force you will be treated and respected differently. Now, if a supervisor mistreats you, they are mistreating your entire group because you are now associated with them. If a co‐worker gossips about you at work or if they start a rumor about you, they may put their own security in jeopardy because they would be messing with someone who is the member of a group. So, group can offset group. And this is done through group shields. Politicians have group shields, celebrities have group shields. Almost everyone who is powerful and influential has a group shield. Your group shield can be your fan club. It can be likeminded people who share the same belief system as you do, it can be people who you hang out with at work, or it can be an artificial group shield. An artificial group shield is a body guard, or employees who work for you. These people are around you because they are paid to be around you. Artificial group shields may be artificial, but on the outside they look just as real as authentic group shields because no one on the outside of the group knows the real reason why these people are around you. Track Four Now, because groups can serve as resource attachments or group shields, your opponents will obviously want as much group support as possible. If your opponents have group support, you may need to consider ways to take away their groups, resources attachments, and group shields. In the persuasion process, this is referred to as high jacking groups. The key concept to keep in mind about opponents who have a lot of group support is that the group supports them. If the group that


56



supports them is somehow turned against them, the fight is over because just as that group once exalted your opponent, that group will also bring your opponent down. When this happens, it is similar to what has happened in ancient times when nations overthrew their Kings. So, since we have this idea of group high jacking, you need to keep it in mind because there may be times when other people will try to take your group away from you. They may be members inside of your group, or they may be members who are outside of your group. The more power that you have in a group, the more chances there are that someone within your group will get jealous of you and try to highjack the authority you have in that group. This is a type of conspiracy theory. Now, the way around this is to never fully put your trust in any group. Never allow your power, your authority, or your future or livelihood to lie within the power of the group. Because as the group can give, so also can the group take away. This means that although you may need to befriend groups, join groups, manage groups, and use groups for your benefit that you ought never to put yourself into a position where you will suffer defeat if you lose the support of your groups. So on the one hand, we want to use group management for our benefit, but we are not going to completely rely on group management. A group can turn on you just like an animal can turn on its master, so never fully trust a group. Now, not only can a group turn on you, but your worst enemies tomorrow can come out of one of the groups you are a member of today. Track Five Now, although as of yet I’ve spoken to you about joining groups, you do not actually need to join groups to manage them. Joining a group can be dangerous in that you obligate yourself to that groups interest and objectives as if they were your own. If you do not fulfill your obligations to the group, then the group can turn against you. This is one of the reasons why when you are practicing group management that you must consider the risks verses the rewards of joining a group you are attempting to manage. You also need to consider that the more groups you join, the more obligations you will be bound by. Copyright © 2008 – The Persuasion Company - All Rights Reserved Worldwide.

57



This can get tricky, because as you fulfill your obligations to one group, you may interfere with the obligations of another group. Different groups have different rules and codes of ethics, so you must be extremely careful of joining a group whose obligations you cannot satisfy. Now, when you leave a group or if a group gets rid of you, the damages that you will incur from exiting the group are called exit wounds. When you leave a relationship, there are exit wounds, when you leave the company you are working for to work somewhere else, there are exit wounds, and when you leave one school to attend another school there are exit wounds. Sometimes the exit wounds are pages and pages of paperwork that you need to fill out in order to exit a group or program, sometimes exit wounds are the cold shoulder you receive from the members of the group you are leaving, and sometimes the exit wounds are simply that the group you are leaving no longer treats you as an important person because the group knows you are no longer going to be a part of it. Now, there are also extraordinary examples of the exit wounds that people are subject to when they leave a group, such as the exit wounds people face when they leave a street gang or an organized crime family. So as a rule no matter what type of group you leave, there will be exit wounds that you must deal with. The way around exit wounds is to simply not join a group, to join as few groups as possible, or to join a group that you have no plans of ever leaving. Exit wounds are not usually severe, but the more power and authority and resources that you have as a result of your involvement with a group, the more severe the exit wounds will be if you ever leave that group. Track Six Now, let’s talk about the four major types of group management that exist within the persuasion process. The four types of group management are: Top management, middle management, bottom management, and passive group management. Top management is when you befriend and influence the leader of a particular group. Now, even though you may not know anyone else within that group, the very fact that you have befriended the leader of the group will give you some control over the entire group.


58



If you want a favor from the group, all you need to do is talk to the leader, the leader of the group will issue the command to members of the group who are beneath him to give you what you want and to do what you want done. Now, if anyone in this group ever gives you any problems or resists you in any way, all you need to do is talk to the head and tell him that you have a problem with one of the members in his group. The head will talk this lower ranking group member and will see to it that there won’t be any more problems. So, by taking a look at this model of group management, what we are doing is controlling the head. We are using the single highest ranking individual of a group to manage the whole group. Top management is an excellent group management strategy, but there can be difficulties in befriending the highest ranking member of a group. The higher a person ranks, the more difficult it may be to access them. Another difficulty is that a high ranking member of a group may be difficult to befriend even if you do have access to him, because he is constantly being sought as a friend who can further the interest of other people, he may be unwilling to trust you and so his favor can be all that much harder to win. If you should incur this difficulty, there is a strategy in the persuasion process that can help you. This strategy is called, ‘Subduing the Second King’. Subduing the second king means that we go to the second highest ranking member of a group and focus our attention on him to win his favor. If we can win the second highest ranking member of the group, what will usually happen is that we can access the support and resources of the group through him, and the leader of the group will see that his second in command approves of us, and this should eventually give us access to the leader so that we will in the end have won the favor of both the second and the first king of the group. In many groups there is always a second in command. So, figuratively speaking, if you cannot win the favor of the president of an organization or group, then you must attempt to win the favor of the vice president if you want to manage a group through a top management system.


59



Track Seven Now, a middle management group system is when we secure alliances with the middle powers within a group. These middle ranking group members have authority and respect within their groups. If you can win their favor, their superiors will see this and begin to look at you as a potential ally, and the lower ranking group members will be easy for you to win over to your side because you have secured alliances with their superiors. Now, although middle powers are usually more accessible than higher ranking group members, they can oftentimes be much more difficult to win because they have ambitions to go to the top. These ambitions that middle ranking group members can possess cause them to be even more distrustful and even more difficult to form alliances with, because they do not want to compromise their path to greatness by forming an alliance with anyone who is not able to assist them in becoming great. So, just because middle management involves lower ranking group members, this doesn’t mean they will be any easier to befriend. Another difficulty that you may encounter with forming an alliance with a middle ranking group member is that they may fear upsetting their superiors if they make an alliance with you. If their superiors do not approve of their alliance with you, this may jeopardize their future and quest to greatness within that group. Yet, because the highest ranking members of a group have no one above them to offend, so they can more easily make alliances with people like you who may be outside of their group. Track Eight Now, bottom group management gives us a few new options. Bottom management is when we form alliances with the lowest ranking members of a group. The lowest ranking members of a group do not possess the authority of the middle and top members of the group, but it is the low ranking members of the group who often execute the orders that come from the top of the group. So, bottom management gives you some control and influence with the actual foot soldiers of the group or organization that you may happen to be dealing with. The low ranking members of the group also are not as conditioned as the higher ranks of the group, so you may be able to get them to leak valuable information about the group’s activity easier.


60



Another benefit to bottom group management is that the lowest ranking members of a group are much easier to recruit, especially if you offer them a higher position working with you than they have in the group they are currently in. And because they are at the bottom of the group, this probably means that they haven’t been with the group very long and so their ties with the group are weak. Now, another variation of bottom management is when you become the bottom of a group or organization to control or influence the top. You also do this to access the service or resources of a group. An example of this would be when you walk into a company as a customer. As a customer, you are always right, and this position gives you the opportunity to get the best service and products for the best prices. Another example of this type of bottom management would be when you call the police for assistance. The police are your servants as soon as you call them, and even though you are not part of their group, you are managing the ranks of their entire group from the bottom because of the way the law enforcement groups are structured. Now, these are off the wall examples, but the importance of this type of bottom management lies in the type of structure of the groups you are dealing with. Some groups are designed for the sake of service, and these groups you need not worry about befriending or moving up in, because you can manage them to some extent from the bottom without any authority whatsoever. Track Nine The final type of group management in the persuasion process is called passive group management. Passive group management occurs by the persuasion artist when you see that a group is already fighting for your cause in some way. You don’t need to join the group and invest your time and resources in it because it is already doing what you want done. In the persuasion process, this is also a form of indirect service. Indirect service is when someone or some group is serving you without even knowing it. When a group does this, you should resort to a passive form of group management.


61



So, if you do not like something that the lawmakers in your city have done, and yet you see that there is already group protest to what the lawmakers have done, then there is no need for you to join that group because that group is already protesting what the lawmakers have done. Another form of passive group management is when you leave groups alone. If a group serves no benefit or harm to you, then there is no need to waste your energy in trying to manage it. So, in a nutshell, passive group management means that you don’t bother investing your time and money into groups that are already indirectly doing what you want to be done, and it also means that you don’t waste your effort on making alliances with weak groups who have nothing to offer. Track Ten Now, there are two strategies that you can use to influence any group, and these strategies will work from top, middle, or bottom group management positions. These two strategies are called the yeast strategy and the 50 50 strategy, and the major benefits of using these two strategies is that they are simple strategies to use and they have a repeated success rate. The yeast strategy is when you befriend and influence one member of a group, and in time your influence on that one member of the group works through that entire group just like a little bit of yeast works its way through an entire loaf of bread. Now, whomever you befriend in the group, make sure that other group members see you associating with someone who is in their group. If your name ever starts to get passed around within that group, eventually the person in the group whom you have befriended will add value to your name by speaking highly of you. So, every time people in that group see you, or every time your name comes up in that group, you will begin to build a pleasant reputation amongst its members. What will also happen is that you will end up making alliances with other members of that group, and as you do this, your influence throughout this group will spread. Now, the higher the rank of the group member you befriend, the quicker the yeast strategy will work for you. Copyright © 2008 – The Persuasion Company - All Rights Reserved Worldwide.

62



Track Eleven The next group management strategy is called the 50 50 strategy. The 50 50 strategy has two main variations. The first variation of this strategy is when you mix up your management systems by integrating top, middle, and bottom management models together into single group management campaigns. So, you may have one important middle management alliance, and one important bottom management alliance within the group. Now, the idea here is to tie up as many pieces of the group as possible with your persuasion strings so that your influence works its way through as many sections of the group as possible. This variation of the 50 50 strategy is similar to the yeast strategy except the 50 50 strategy is working in more areas of the group at the same time—ideally you want to be working on up to half of the group zone with this strategy, although this measurement doesn’t need to be precise. Now, the second variation of the 50 50 strategy is when you divide and conquer the group. When you are trying to manage a group, there will be many times where some of the group’s members will like you, while other members in that same group will not like you. When this situation arises, you have three choices: You can give up on the group because some of its members don’t like you, you can fight against the whole group because some of its members don’t like you, or you can manage the group by using the members of the group that do like you as leverage. If you really want this type of group, then what you need to do is divide the group. A group that poses threats to you can be completely neutralized by this 50 50 strategy. So, what you do is use the alliances you have within the group to offset the hostilities of the enemies you have within that group. One of the ways you can do this is to haunt the peripheral of the group. When you haunt a group’s peripheral, you are consistently interacting with the members of the group whom you get along with in the vision of the members of the group whom you don’t get along with.


63



As you continue to haunt the peripheral of the group, the members of the group will be forced to acknowledge that you are friends with many of their associates, and this is what will nullify their hostility towards you. You can also have the members of the group who do like you tell the members of the group who don’t like you to stop being hostile towards you. This should be done carefully in such a way where you don’t risk losing your alliances within the group, but, even though it should be done carefully, it can still be done. Track Twelve Now, there are some difficulties with group management that you need to be aware of. The major difficulty that you will face with group management after you get good at it is that new members will join the group who do not know you, and this means that you may frequently need to make counter alliances within the group . The leadership and membership of a group changes, so you may need to adapt yourself to keep up with these changes. So, if you have made an alliance with the leader of a group through a top management system, if this group gets a new leader who doesn’t know anything about you, your power over this group may be lost and you may no longer have this group as a resource attachment or as a group shield. You will either need to befriend the new leader and find a way to make a new alliance with him, or you will need to resort to a different management system. This same problem can occur if you are using middle management and bottom group management systems as well, because when any one whom you have an important alliance within a group exits the group, your work within that group is subject to decay. This means that it is important to perform as much frequent group maintenance within a group as possible. You should always be checking up on your groups and making a point to befriend its new members as quickly as possible so that your influence within this group will always be fresh. Now, another way you can perform group maintenance is to consistently be on the lookout for new group management systems that you can take advantage of. So, if you currently have a bottom


64



management system, you can work on establishing a middle management system within this group as well so that your leverage within this group becomes stronger. This way, if the top of the group ever falls out, then you have your leverage within the middle or the bottom of the group as insurance that will protect you and give you enough time to reestablish a top management system so that you can perform damage control quickly and easily. Track Thirteen Now, because the power of groups does exist, and because you can use them and manage them to increase your security and to increase your resources, it should go without saying that there will be times when your opponents will be using groups and trying to manage groups as well. And this is where we have the concept of what is known in the persuasion process as a group war. A group war is when you and your opponents are fighting against each other through the use of groups. So, if you are facing a stronger opponent, you can use a group as a resource attachment to help you defeat your opponent. But, your opponent may respond defensively by raising up his own group to help him fight against you and the group you have risen up. This is sort of like two generals on the battlefield who are waging war against one another with two armies. Now, although we’re not talking about physical warfare, psychological warfare has numerous examples of group wars occurring in politics, the media, and in business settings. So, group wars are real, and although the group wars of psychological warfare are not usually life threatening, they are reputation threatening and a threat to your dreams. Group wars cause people to lose elections, to lose popularity, to lose power, and to lose status and wealth within companies, along with a lot of other damage. So, since you may need to deal with a group war one day, you need to focus on winning over the strongest groups with the most resources. Don’t worry too much about numbers. Don’t worry about how many members are in the group. Focus instead on what the groups resources are and how united the group is.


65



The persuasion artist who has the strongest groups is the persuasion artist who is likely to win the group war. Now, let us ask the million dollar question: How do you raise up a group to help you fight your battles in the persuasion arena? Better yet, let’s reframe the million dollar question so that we can ask it more correctly: With all of the businesses, nonprofit organizations, religious organizations, and political organizations that you can create and raise up, and with all of the divisions and groups that are already in the world today…and with all those dissatisfied people out there, how could you not raise up a group to help you win your wars? Track Fourteen Well, we are coming to the end of this CD that focused on some very practical and effective methods that will help you manage groups. Now, the content of this CD alone contains more information on the topic of group management than any other book or program that is out there, and what this means for you is that you know more about group management than anyone you are working with and anyone who could compete against you in anything. If you are dealing with someone who is stronger than you, then you may want to group up so that you can use a group as an equalizer to help you overcome almost insurmountable odds so that you can have the victories that you want out of life. You are the general, and the groups you raise up are your armies who will help you on the battlefields that you will need to fight on to get the things that you want so that you can begin to live the type of life that you want to live. Now, in the next session you will learn about the class systems, which in some ways resemble groups. But whilst groups are united by a common interest and friendships, class systems are united through status and social conditioning. There’s a difference.


66



Track Fifteen (Exit) Well done…master general…you’ve just discovered some of the most powerful principles that can be used to manage the ultimate and mighty individual…the group. A group is like goliath, and yet, even though goliath was that mighty giant whom everyone feared…he had a small weakness that led to his undoing. Groups are exactly like goliaths…so mighty but so very weak.


67



Track One (Open) Welcome to session three. In this session you will discover the structures of the class systems. There are two types of class systems…open class systems and closed class systems. Most societies forbid open class systems in our modern day…so the types of class systems that you will experience are the closed classed systems, but even though these class systems are closed…they’re openly plain to see. Track Two Welcome to Disguised Hypnosis, this is the pre‐talk for session three. In this session we are going to deal directly with the topic of the class systems and how we can use them to increase our status and social value. Now, whether you are aware of it or not, all of you are part of a particular class system. In fact, even at a young age we are exposed to the social structure of class systems at school. Take a moment to remember the days of high school, so that you can recall that there were various class systems on campus that were defined as cheerleaders and jocks, stoners and nerds, along with other class systems such as skaters and gang members. Even in highs school every class system was not treated equally. The jocks and cheerleaders consisted of the highest ranking class systems, and so they were the most popular. Other class systems, such as those who were labeled nerds, were not high ranking class systems to be a part of and so they were not popular. So students who were members of higher class systems were in many ways treated better than the other students who were in the so called lower class systems. Even the dating class systems of your schools were still class system based, as the captain of the cheerleaders was usually only willing to date someone within her class system, and as stoners preferred to date other stoners who were within their class systems. And every day at lunch, jocks ate with jocks, and stoners ate with stoners. The class systems are in some ways an invisible form of segregation. Now, even though the jocks and the cheerleaders were considered in many ways to be the highest class systems, many of the other class systems did not like the jocks and the cheerleaders.


68



This is one of the reasons why there are so many conflicts in school, because class system clashes with class system. Now, the reason why I wanted to talk a bit to you about high school is because I wanted to give you a quick sure proof example of the divisions that exist between people in our modern day institutions. These divisions do not end in high school or in college, because the workplace is also infested with class systems as is our entire society. Now, these class systems can be ridden by a persuasion artist as a vehicle into the heights of greatness and power, and this is why they are worthy of our consideration and study. The more you understand about the class systems, the easier it will be for you to manage them so that you can use them as more leverage to get what you want out of life. Track Three Now, there are many different types of class systems in our society, politician class systems, business class systems, celebrity class systems, common citizen class systems, dating class systems, and even ghetto class systems, but for practical purposes I will use this pre‐talk to focus mainly upon class systems at the workplace because the workplace is one of the most important locations a persuasion artist ought to be familiar with because our work is our livelihood. Now, as you begin to understand these class systems, you can consider them to the point where you are able to identify the class systems of your social environment so that you will be able to climb into higher class systems in order to have access to more resources and become more powerful over time. Now, each environment has a group of class systems. This means that even though you may be on the top of one of the highest class systems in one environment that you may find yourself at the bottom of the lowest class system in another environment. This happens when we leave our jurisdiction.


69



A law firm will have one group of class systems, and a hospital will have an entirely different group of class systems. An important figure in one class system is not necessarily an important figure in the other class system. The class systems that exist in sports are the same way…there are football class systems, baseball class systems, hockey class systems, and several other distinct athletic groups. Now, just as a talented football player is not likely to be powerful in the baseball class systems, so also are you likely to lose power when you leave your group of class systems to enter a different environment. Track Four So now that we understand that that there are class systems with different value systems, there needs to be a plan. The plan is to first dominate the class system you are in, and then the next stage is to begin to use the value that you have in this class system as a ladder to climb up into higher class systems that are in your group. Then, after you have climbed high within your group of class systems, the next step is to use this height you have attained in your environment for leverage and value in other environments. You also need to secure yourself through each step of your journey through the class systems so that you will always have security in case something should go wrong. All of these things can be done by playing the alliance game. The alliance game should first be played to make the position you currently have secure. So if you are in a lower or middle ranking class system, you should immediately begin to make every alliance possible out of your equals, and then after this is done you should make alliances with those beneath you so that if you ever fall from your current status, the members of lower class systems will come to your aide and you will have them as a parachute. Another advantage to doing this is that in the event someone who was once positioned beneath you should later be positioned above you, they will treat you kindly because you once treated them kindly when they were beneath you. There is also a chance that they will be willing to pull you up to where they are in order for you to share their greatness.


70



So, as you manage the class systems, do not forget to be selectively kind to those who are beneath you, because life is full of changes and the status of people changes as frequently as the weather changes. As a rule, the more people you are kind to, the less you will need to worry about if and when they are placed above you or given charge over you at a later point in time. Now, you should also be making alliances with those who are your equals, because they will not only aide in your stability, but they will also be likely to show you kindness if they are placed above you in a higher class system. Should one of your equals today later become one of your supervisors tomorrow, you will have little to worry about because you treated that person kindly while they were your equal. Of course the possibility still remains that they will also help you climb alongside them to a higher class system when an opening appears that you may occupy next to them. By simply playing the alliance game like this and bidding your time, opportunity will be turned towards you and you will easily move up to higher class systems when openings appear. But another benefit will occur as you increase your power through the alliance game, and this benefit is that you will always stand out more than your equals. The reason why you will stand out more than your equals is because you will have more alliances than they have, and because alliances can be likened to a form of property, you will have more and by possessing more you will have more opportunity than those who do not possess as much. So, what this benefit of possessing alliances does is sort of have a domino effect that has an almost magical effect of causing your superiors to chose you over other people—even if those other people are more qualified than you. This trend proves that possessing alliances has been even more beneficial than possessing qualifications. Track Five Now, the statuses of the class systems could be summed up as low rank, middle rank, high rank, and obscure rank. Let’s briefly talk about the work environment of a hospital so that you can have an example of what I mean by this ranking system I have just mentioned: Copyright © 2008 – The Persuasion Company - All Rights Reserved Worldwide.

71



Low ranking positions of a group of class systems in a hospital environment could be considered the housekeeping department or the kitchen workers. Middle ranking class system members could be the pharmacy technicians, respiratory therapist, and X‐ray technicians. The high ranking class system members would be the nurses and the doctors. The obscure class systems are those positions that are extremely well paid and secure job positions that don’t get a lot of attention. Oftentimes important management fills in this gap or certain jobs in the company that are somewhat rare. These class systems are obscure because they are few in number, because they seldom group up and eat lunch together, and because they are often not identified as a class system. In my opinion, some of the best jobs to get in any company would be one of these obscure positions. For one, they can often be obtained solely upon alliances, and for two there isn’t a lot of competition for these positions. And because these positions usually have to do with management, they usually come with a tremendous amount of power in that management is a force to be reckoned with in any company. A final advantage to these obscure class systems is that they are seldom persecuted or laid off, and this is probably due to their lack of number. Track Six Now, we’ve talked a little bit about securing your current position within a class system so that you can use it as a ladder to climb into other class systems that are higher and within the same set of class systems. But now let’s think of going as high as you can go and then outer exchanging your social value with different groups of class systems that you are not originally a part of. So if you were in the medical profession and have climbed to the highest class systems within the hospital you worked for, you can then use this social value you have established to exchange for value in other class systems. Examples of this are when a doctor gives special attention to a lawyer patient he has while the lawyer gives the doctor special legal attention in areas where the doctor needs help with law. Another example of how high class systems can outer exchange their value with other class systems is through the use of currency.


72



High ranking class system members usually have enough money to do projects that enable them to enter other class systems. Examples of this would be how doctors or lawyers use their money to establish companies for themselves so that they also have social value in the business class systems. Then they use these business class systems to enter into other class systems. This also means that one person can belong to several different class systems that belong to different environments. Some people are part of professional athletic class systems, entertainment class systems in which they do commercials, and even music class systems where they do music and have their music marketed for them. Now, these are only some of the many ways that you can exchange your social value within the class systems. An important point to remember is that there are inner and outer exchanges that you can make with the class systems. Inner exchanges are when you exchange your social value within the group of class systems you are in, and outer exchanges are when you exchange your social value for groups of class systems that are not currently part of your own. Now, how far you decide to ride the vehicle of the class systems is up to you. You are not required to do great things if you do not want to do them, but you should at least play the alliance game within the group of class systems you are already in to the extent that you increase your security. The more alliances you have, the more secure you will be. And even being aware of the power that exists within the class systems will give you leverage in whatever place you happen to be seeking leverage in. Remember, just like the class systems mattered back when you were in school, so also do the class systems matter now. This is one of the major reasons why soon after you meet somebody they ask you what you do for a living; it is because they want to discover your class system. Track Seven The class systems would like to be invisible, which means that most people either do not know that they are part of a class system, or they don’t want to admit that they are part of a class system. But no matter how much society denies that the class systems exist, you can be certain that they do exist and


73



this certainty will give you leverage over those who do not accept the reality that these class systems do in fact exist. Now, even though the class systems are groups of individuals, we still cannot forget that these groups consist of individuals. And this is the biggest weakness of the class systems, because even though a class system may appear strong and secure on the outside, it is in reality only as strong as its weakest link. So, because individuals compose the class systems, it is the individuals who are the gatekeepers into these class systems. These gatekeepers have the power to close doors, and they have the power to open doors, and this is one of the primary reasons why the art of persuasion is necessary. Persuasion is a necessary process because we must be able to persuade the gatekeepers to open the doors to the class systems to us so that we will have access to more resources and be able to do more things as the result of having more opportunity. It is the gatekeepers who give you the job or who don’t give you the job, it is the gatekeepers who tell us we got the part in a movie or that we didn’t get the part in a movie, and it is the gatekeepers who tell us they want to publish our book or that they don’t want to publish our book. It is extremely difficult to do mighty things without the assistance of the gatekeepers. And this is why we must persuade them through either direct or indirect access. If we cannot persuade them through direct access then we must persuade someone who knows them by using indirect access so that we can influence the gatekeepers through people whom they know. But whether we are using direct or indirect persuasion is not really important. What’s important is that we are using persuasion in such a way that is somehow aimed at getting the gatekeepers to open doors for you. Track Eight Now, there is a somewhat covert use of the class systems that you can resort to on some occasions to make things much easier in your path to getting what you want and this technique is the artificial creation of class systems.


74



An artificial class system can be created to encourage behavior that otherwise would not be appropriate had this artificial class system not been established. These class systems can have their own rules and regulations, and they can be intellectually taken from one place to another. An example of an artificial class system can be a street gang. A street gang thinks that it owns certain neighborhoods, and the street gang attempts to enforce its rules and regulations amongst the other class systems to establish a false reality of its authority. The presence of a street gang causes shootings, drug dealings, prostitutions, and several other patterns of crime to develop all because of its artificial place in the neighborhood class systems. When teenagers join this artificial class system, their behavior changes and they have an entirely new code of ethics to live by. Now, I know that we don’t want to go around starting street gangs. That isn’t at all the point. The point is that artificial class systems are real and that they can be created by anyone regardless of how much money or resources a person may have. An artificial class system simply doesn’t belong where it is, so what we can do is take this idea and use it to find ways to extend our authority in places where our authority doesn’t belong. This is something that is done all of the time, and before we continue this discussion, I will give you an example: Imagine an off duty police officer who goes into a fortune 500 company dressed in his uniform to ask some questions. Now, just because of the authority this police officer has in his class system, the other class systems at the fortune 500 company are likely to give the police officer more respect and courtesy than some of its own employees. So the police forces have the power to set up artificial class systems in many different places so that they can overextend their authority beyond their usual territory if they should chose to do so. The reason why the police officer is part of an artificial class system at the fortune 500 company is because the police are not originally part of the company’s class systems. A similar scenario would occur if a famous singer visited the fortune 500 company. This person would receive special treatment even though they were not a member of any original class system within that company.


75



Now, as I’ve given you a few off the wall examples about these artificial class systems, you will notice that they oftentimes appear more powerful than the original class systems in the environments they enter. This means that it is worth while thinking of ways that you can set up your own artificial class systems in environments that you normally wouldn’t have authority and power in. This is important to consider, because if you cannot change the environment then you can at least alter the environment by installing an artificial class system in it. The key is to make sure that these artificial class systems benefit your overall goals and objectives. Track Nine Ok…so I’ve spoken to you a little bit about artificial class systems, but how exactly do we install an artificial class system? An artificial class system is installed through what is known as dangerous credibility. Dangerous credibility is where you establish credibility in one area and then use this credibility in other areas where this credibility doesn’t apply. Now, there are obviously always going to be people who will resist you and who won’t go along with the artificial class system that you will be installing. The way to get around this obstacle is to get what is known as a crowd without law to follow you. So, while there may be many who know better, there will also be many who do not know better. And because there will be many who do not know better, these are those whom you can make alliances with and unite with your artificial class system. Once you have secured loyal members within your artificial class system, you have now established a group. You can use this group you have risen up as an army to help you fight your battles, or you can use this group in a variety of other ways that will suit your political needs along with your reputation. Now, although you can multiply your artificial class system and build upon it after you have founded it, the core principle to keep in mind is that it all begins with credibility. Credibility will add more credibility to you, and the more members and discipline that your artificial class system has, the more realistic it will become.


76



Track Ten So, this pre‐talk has been about the class systems. We have first identified the class systems, we have then talked about the fact that different environments have different groups of class systems, and that what this means is that the top of one group of class systems may be the bottom of another group of class systems. We also talked about how you should play the alliance game within your group of class systems by securing alliances who are beneath you in the lower class systems and by securing alliances with as many members of the equal class systems as possible, because this will increase your chances of winning the favor and alliances of the higher class systems. We later talked about how we could exchange our social value in our class systems for social value in other class systems that were from entirely different groups. Then, we discussed the idea of artificial class systems and how you can use dangerous credibility to establish them through crowds without law. The class systems do exist, and they can be managed in such a way that gatekeepers will open some of the most important doors for you that life has to offer. The gatekeepers are individuals, and individuals are the raw material of the class systems. Track Eleven (Exit) The class systems are so powerful that alliances alone are not powerful enough to breech them, and this is one of the primary distinctions between a class system and a group. On the outside a group and a class system may look exactly alike, but inwardly they are different…a class system is an entirely different animal…


77



Track One (Open) This is the practical persuasion system for session three. Since alliances alone are not powerful enough to breech the class systems, another technique must be built into your alliance game…the ancient application of hypnotic pressure. To effectively and completely breech a class system, you must pressure the alliances you make within that class system to enter it… Track Two Welcome everyone, to this third CD, entitled, Breeching the Class Systems through hypnotic pressure. Now, if you are trying to enter into a higher group of class systems than the class system you are currently in, you will at some point encounter resistance. This is what makes it necessary to breech the ranks of these class systems so that you can create an opening for yourself. One of the specific ways to do this is through the use of pressure. Pressure can easily be applied to pre‐selected individuals within any class system to begin to eat away at any type of resistance you may be facing. You see, pressure is an invisible force that invisibly attempts to force a person to give you what you want. And even though pressure is invisible it is so real that it changes a person’s physiology so that their heart rate changes, their breathing changes, and even their speech chances. So what happens when you apply pressure to someone is that all these things will begin to happen to them underneath the surface, and it won’t take long until you will be able to notice on the outside the effects that this pressure is having on the inside. The reason why you should focus upon applying pressure towards individuals of the class system and not the class systems is because class systems consist of individuals. So what will happen if you apply pressure correctly towards an individual is that there will be a domino effect within that individuals class system that will occur to open up a large enough breech for you to enter that individuals class system. This is an important fact to consider, because it is not necessary to have the agreement of an entire class system to enter this class system. All you need is to create a breech through some of its key members,


78



and then you can enter the entire class system. You can either win over the other members of the class system who didn’t like you at first at a later point in time, or they will simply be forced to tolerate you because tolerance will be easier than for them to risk their own security in the class system by trying to remove you. Class systems are interesting in that the more difficult it is to enter the class system that you are trying to enter, the easier it is to stay there once you have entered it. On the other hand, the class systems that are easy to enter are much more difficult to keep, and this is true because people in the lower class systems have little to risk by trying to remove you, and because people who are in higher class systems can also attack your position without putting themselves in any jeopardy. So the higher you climb the more difficult it will be to bring you down. Now, the content on this CD will deal with the 6 types of pressure. The six types of pressure are: Withdrawn pressure, repetitive pressure, direct pressure, indirect pressure, pressures of trust, pressures of contact, and obvious pressures. As I go over these types of pressure with you, as is my custom I will give you real life examples of these pressures in action. As I’ve said to you before, these examples are not intended to represent the real life situations of what you’re going through. I will, however, add enough context to these types of pressure so that you will have a solid idea of how these pressures ca n be applied in different ways and in different social settings. Track Three So, the first type of pressure we have is called withdrawn pressure. Withdrawn pressure is when we apply pressure to a person, and then we take this pressure away. Now, the way withdrawn pressure works is almost contradictory. Withdrawn pressure is extremely powerful if it is applied correctly. Withdrawn pressure is used by sales forces, seduction communities, and ordinary people who do not even know that they are using it. What makes withdrawn pressure so deceptive is that it goes into effect once you take it away. So, the act of removal is what really installs it. Here are some basic examples of withdrawn pressure in real life situations:


79



A wife is telling her husband that she wants him to spend Christmas with her family out of state. The husband doesn’t seem too enthused about the idea, and even though she has brought up the issue several times, he still won’t agree to it. So, because the wife gets frustrated that her husband won’t do as she wishes, she tells him to just forget about it. She may even tell him that she respects his decision and that she won’t bring up the topic anymore. Now, as soon as the wife takes away the pressure, the husband almost immediately begins to change his demeanor so that for the first time since his wife brought the issue up, he is now much more open to talk about the situation and in fact he himself begins to bring up the topic and to push for it to happen, so in the end he agrees to his wife’s request and spends Christmas with her family out of state. Now, in this example, it was the moment that his wife took the pressure away that the husband felt the urges to give her what she wanted. This is a classic and common form of withdrawn pressure used in a marriage scenario. Let’s have another example of withdrawn pressure: A man has a girlfriend that he wants to marry. So, he begins to bring up the topic of marriage to see how his girlfriend feels about it. Well, to his surprise, his girlfriend tells him that she doesn’t think she ever wants to get married. The man tells her that he understands and that he will not bring up the topic of marriage again. Well, as soon as he tells her this to take away the pressure from her, what really happens behind the scenes is that the pressure begins to mount within her to change her mind. She may begin to develop fear of losing him because now it has become clear that they have different goals in life. She may also start to suspect that he will begin to start shopping for another woman who will share his same desire to get married. Now, this type of pressure can and will create all different sorts of thought processes within her that are capable of completely rearranging her values and believe systems. It may not happen overnight, but in time she will most likely reconsider her position on marriage and express her willingness to marry him. This is a pre‐marital example of withdrawn pressure.


80



Now, seduction communities use withdrawn pressure in a variety of ways, one of the most common scenarios being when they approach women who are in groups. What often happens is that the pickup artist will approach one of the women in the group whom they are not interested in and first strike up a conversation with her. This covert approach will remove any pressure from the woman whom they are actually interested in while the initial pressure of the approach is actually placed upon a woman in the group whom they are not interested in. Then, at some point in the conversation, the pickup artist will then turn his attention towards the woman whom he was interested in all along and begin a conversation with her. As he does this, the pressure is withdrawn from the woman whom he initially approached, and the new woman whom he is talking to shouldn’t feel any pressure from his act of starting a conversation with her because he was already talking to her group first before he started talking to her. This has proven to be an important subtle move, because it enables men to talk to women without the approach anxiety that usually comes along with trying to start a conversation with a woman they’ve never met. Now, this is a different variation of withdrawn pressure that is used on groups. You put the initial pressure on one member of the group that you are not interested in to open up the group. Then, after the group has been opened up, you take your attention off the person whom you were not interested in and direct it towards the person whom you were actually interested in all along. A final example of withdrawn pressure can be seen in the sales force. A term many of you have already been familiar with by now is called takeaway selling. Takeaway selling is where a sales force offers you a deal, and then they tell you that the deal is no longer available. This sales model has been most effective, and time and time again has increased the chances that the customer will jump on the next deal with urgency because they don’t want to miss out on that deal too. Sales forces use take away selling in a bunch of different ways, but no matter how they use it, take away selling is always a form of withdrawn pressure. So withdrawn pressure can also be used to create urgency and can be a type of scarcity tactic, because when the offer is withdrawn, the offer becomes scarce so that more value is added to it.


81



So, now that we’ve gone over some examples of withdrawn pressure, I want to point about a few distinct features about it: First, withdrawn pressure is not necessarily a form of direct pressure that is later withdrawn. Withdrawn pressure can begin in the form of any type of pressure. The key is to make sure that the initial type of pressure is withdrawn. Now, withdrawn pressure is an extremely powerful form of pressure that has been getting people what they wanted for centuries. I have a friend who recently used withdrawn pressure to get a very handsome raise at work. Withdrawn pressure is difficult to resist because it is activated once it is taken away. This means that people begin to be influenced by this pressure after they feel it is no longer there. Track Four The next type of pressure is repetitive pressure. Repetitive pressure is a form of persistence that chips away at a person’s resistance one little piece at a time until eventually there is nothing left to resist you. It is sort of like chopping away at a big tree with an axe…you know that the tree will not fall right away, but you also know that if you just keep doing what you are doing…that the tree will fall. Repetitive pressure is most effective when the pressure you are applying is soft. If the pressure you are applying is hard, then you won’t able to keep repeating the pressure because that type of pressure is too hard and will breed resentment in the person you are putting pressure on. Remember, you don’t want to breed resentment or do anything to make the gatekeepers angry. So repetitive pressure should be somewhat subtle, and if possible you should mix this type of pressure with a benefit. Repetitive pressure is excellent because oftentimes we don’t get what we want from other people because we are trying to persuade them to give us what we want at the wrong time and at the wrong place. If we had simply found them at the right time and place, they would have given in to us. Well, by using repetitive pressure, you increase the chances of finding the right time and place because you keep throwing the same offer, request, or scenario into the person’s lap. In many cases the time will come when you’ve thrown your offer into their lap at exactly the right time. A different day is likely to give you different results.


82



Over the century’s con artist have been aware of the power that exist in repetitive pressure. This is why when they were resisted by a person; they would take the person who was resisting them to a different place and a different environment. And then after they had taken the person whom they were trying to get something from somewhere else, they would ask for the exact same thing in a different way. Another thing that the con artist would do is wait for a few minutes and ask for the exact same thing all over again. Now, this brings up a very important point about the persuasion process, and this is that as a rule people do not enjoy telling other people no. This means that each time a person gives another person the answer no, that energy has been exerted. Oftentimes people get tired of saying no and they eventually cave in. This happens every day, but what a lot of us aren’t aware of when we are told no is that the person who said no to us has not gotten stronger but they have gotten weaker. And because they have gotten weaker we have a much better chance of getting what we want if we can rearrange the situation and ask them for the same thing in a different way. Now, notice that I keep saying that we ask them for the same thing in a different way. This is important because you don’t want to keep asking them for the same things using the same patterns, words, and phrases. You need to alter your supplication somewhat so that they must alter their response. This forces them to think more and to process more information, and this will help wear them down. Track Five The next type of pressure is indirect pressure. Indirect pressure is when we apply the obvious force of pressure towards someone in an indirect sort of way. Indirect pressure is most powerful when it isn’t detected by the other person. If the other person detects that you are using indirect pressure, then they are likely to resist you. So if you get caught using indirect pressure, then you must switch to a different type of pressure. Now, there are several forms of indirect pressure, but one of its most classic forms is how people dress. When a man with large muscles wears a tank top, he is putting indirect pressure on other people to give him a little extra respect because of how big his muscles are. When a woman wears just a tad bit of provocative clothing, she is putting indirect pressure on men to find her attractive.


83



Let me give you a word of warning about indirect pressure. Indirect pressure can also be accidentally applied by you, which means that you can accidentally put pressure on other people to treat you in ways that you do not want to be treated. So if you are poorly dressed or poorly groomed, then you may be unknowingly putting pressure on people to treat you in a bad way. So, because indirect pressure can be accidentally used by people in such a way that does not benefit them, this brings up an important point that needs to be made, because on a few rare occasions you may be able to encourage your opponents to behave in such a way that they indirectly will put pressure on other people to treat them in hostile ways that can result to your benefit. As a persuasion artist you must be an opportunist, and even though opportunity may be rare, should an opportunity like this come so that you can take advantage of it, you will enjoy a great deal of success. Now, this idea of how you can use disinformation or the act of sabotage to encourage your opponents to indirectly put pressure on other people to treat them in a hostile way that ultimately leads to your benefit is not as cruel or unusual as some of you may have originally thought, because for years powerful companies have been sabotaging their powerful competitors, and for years powerful politicians have sabotaged other powerful politicians in a variety of ways, one of which is this covert use of indirect pressure. So, to get the maximum use of indirect pressure, you should use it yourself in ways that benefit you, and then you should seek out opportunities to convince your opponents to use it in ways that also benefits you. The next type of pressure is direct pressure. Direct pressure is perhaps the most well known type of pressure out of all the pressures we have available, but direct pressure is also one of the most despised forms of pressure that you can use. Direct pressure is discouraged in our modern world. In many ways, the art of being direct is a thing of the past. Our society often does not like it when we are direct. When we talk about money, politics, or religion, it is often done so indirectly. Copyright © 2008 – The Persuasion Company - All Rights Reserved Worldwide.

84



When we negotiate or when we express our true feelings towards another person, it is also often done in an indirect manner. This same type of indirect behavior our world seems to love so much also applies to the art of supplication. When we ask for something or when we expect something from somebody else, our environment expects us to be indirect about it. When we get our haircut or when we eat out at a restaurant, those whom we are supposed to tip never directly demand a tip from us, instead they imply that they want us to give them a tip. If people are talking to loud or if people are distracting us, we usually indirectly let them know that they are bothering us. We sigh or we change our facial expressions, but we don’t always directly tell the person what we want them to know. Now, these are only some examples of how the world we live in is an indirect world. This means that in many of our social environments, people are not direct, and this means that direct pressure has a ton of opportunity for the persuasion artist. You see, because our society is not usually direct, this means that people are not accustomed to mentally processing social interactions where direct pressure was involved. And because people are not used to processing direct types of pressure, they are not used to defending themselves against direct types of pressure. So by using direct pressure, you have the potential to completely catch a person off guard. This will create an element of surprise, and we all know how powerful it can be to have the element of surprise on our side. Now, over the last few decades some very successful marketing companies have found out the power of being direct with their marketing. Because everyone had gotten used to the passive non direct type of marketing that most marketing firms had resorted to over the years, and because people had gotten used to it, people could easily defend themselves against it. So by resorting to a more direct style of marketing, many of these companies began to see increases in their profit margins that were over 300%. Sometimes in the art of persuasion you need to either bend the rules or completely break them and do the opposite of what you are expected to do. One of the most important ways you can do this is to be direct in an indirect world.


85



Track Six The next type of pressures is pressures of trust. Pressures of trust become possible when you win the trust of the person whom you are persuading. Sales companies use these types of pressures all of the time, and so should you. One of the main reasons why companies are so interested in customer satisfaction and in putting as much value as possible into their products is because they want to earn trust from the customer. As soon as the company can earn the customers trust, the company can sell almost anything to that customer. Another benefit to earning the customers trust is that the customer will continue to buy products from this company for as long as this company does business. Now, if you really think about it, almost everyone who is in the persuasion business is fighting to earn your trust. The more trust you have, the easier it will be for you to persuade people. And what also will happen is that those people who have trusted you will tell their friends and family to trust you. Winning the trust from other people is another way we can control the center of the board, because this can be a crucial element to the persuasion process. Now, in many ways this idea of winning trust may seem to go against the militant style of persuasion…or this idea may seem somewhat soft and much less forceful than other methods of persuasion that you may have heard about. But nothing could be further from the truth, because in the persuasion process there is nothing as forceful or as devastating than to win a person’s trust. By winning someone’s trust, an invisible force gets attached to your social interactions with that person that causes them to do almost everything in their power to cooperate with you within the context of where and why they trust you. So, as you win people’s trust, you win more of the battles you are trying to win and end up with more of what you want in life.


86



Track Seven The next pressures are pressures of contact. Pressures of contact occur as soon as we make contact with another person. It is these types of pressures that telemarketers thrive on, because just by getting someone on the phone is what makes the sales that they make over the phone possible for them. Now, almost everyone who they get on the phone is not interested in buying what the telemarketers are selling. But just because people are making contact with someone who is trying to sell them something they feel the pressure to buy what is being offered. This also applies to charities that stand outside of grocery stores asking for donations, it applies to beggars on the street corners, and to door to door salesman. As soon as any of these people make contact with a person, there is an invisible pressure created to cooperate with the person who is making the contact. Now, we all know that everyone doesn’t give in to door to door salesman and to beggars. That isn’t the point. The point is that these people must have success at what they are doing, otherwise they’re wouldn’t be anyone doing it. And one of the major factors to their success is the pressures of contact. So, if pressures of contact can enable some of the most unwanted and despised occupations to have success—even against the odds, how much more possible do you think it would be for us to use these pressures of contact in our favor to increase our success? We can use these pressures of contact to our advantage, but as always, there are a few principles that we need to keep in mind. The principles that apply to the pressures of contact are that we must be the one making the contact. These types of pressures are not as powerful to use when we are the one being contacted. So, you must make contact in order for these pressures to become a reality. The next principle to keep in mind is that there are several different types of contact pressures because there are several different ways we can make contact with another human being.


87



We can make eye contact, contact through the mail, contact through the telephone, or we can make conversational contact. You can also combine these contacts if you want to in order to create a more powerful effect. So, while you are making conversational contact with a person, you could combine this contact with powerful eye contact to strengthen the effect you were trying to have. Now, you also may need to make several contacts with a person until they are completely willing to give you what you want. The final principle pertaining to these contact pressures is that your contact should convey meaning. If the person whom you are making contact with has no idea why you are contacting them, then even though they may feel pressure mounting up inside of them, the pressure that they will experience will not be able to direct them towards the actions you want them to take because they won’t know what you have contacted them for. Track Eight The final types of pressures I will be discussing with you on this CD are those pressures that are obvious. Obvious pressure means the type of pressure that you are already familiar with and the type of pressure that we really can’t talk very much about because no one really knows the situation, the event, or the person whom you are dealing with as well as you do. You know more about what you want to achieve and accomplish than anyone else does. So in a way you know much more about what needs to be done. Obvious pressure is the type of pressure that is easy for you to see, but difficult for someone else to see. Obvious pressure is based upon what you know, not upon what anyone else knows. At times only you will know the way, and at times only you will know what is misleading. This is when you should apply obvious pressure. Sometimes obvious pressure is also the pressure that you must apply to yourself. It is when the only person who is getting in your way and who is interfering with you achieving your goals is you. These are the times when we are our worst enemies. So you must get out of your way, and the only way that you can do this is to apply pressure to yourself so that you can motivate yourself to do what needs to be done. And because only you know yourself, only you can discover what this obvious pressure is.


88



Sometimes obvious pressure is demonstrated through silence or speech, through urgency or patience, and sometimes it is demonstrated through an opportunity. Only you can know this type of pressure. Only you can see it when you need to see it. The obvious changes. What is obvious to you now, may not be obvious to you tomorrow. And what is not obvious to you now will be obvious to you later. The obvious and the mysterious can be the same thing, because the mysterious becomes the obvious and the obvious was once the mysterious. Now, what this means is that even though you cannot find the entrance now, that you can find the entrance later. You may not see the door today, but you will find the door tomorrow. And once you find the door, it will be obvious where the door is. So that as soon as you find the door you can go in and out whenever you wish. In persuasion this is referred to as the way, it is when we have found the way into another person, and it is also when we have found a way into ourselves so that we can control self better. This means that the door is always in an obvious place, even though it may not appear obvious at first where the door is located. This is the true obvious pressure that I am speaking to you of…now. Track Nine So, you are now familiar with how to use the art of applying pressure within your social interactions to add yet another layer to your persuasion skills that will help you get more of what you want. You can apply pressure towards any individual in any situation to breech any type of resistance you may be encountering on an individual basis so that you can later breech an entire class system. First conquer the individual, and then you will conquer the class system. So, no matter how big a class system is, all you need is an opening the size of a pin drop to enter. The class systems can look somewhat large and intimidating, but once you understand that each class system, no matter how big or powerful it is, consist of individuals, then you can direct the entire art of persuasion towards a single individual, and by cutting down the resistance of enough key individuals


89



within that class system, the entire class system will fall as a result. Control the head, and the body will follow. Track Ten As you consider what it means to use hypnotic pressure to breech the class systems, you can also consider a story about a man who ranked extremely low in the class systems…once upon a time. And this man had a gift…to sing wonderful songs, and because he could sing so well, he was able to enter the highest class systems…as he directly sang to them, and then withdrew himself after he was singing…and they kept listening to all of these indirect messages of his songs…until it became obvious that they loved him.


90



Track One (Open) Welcome to session four. In this session you will discover the meaning behind the concept of social strategy. Strategy is the near certainty of achievement, because if strategy is understood correctly it has the potential to become more powerful and more reliable than any force on earth. But in order for strategy to be practical, it must be small…like the grains of sand. And all those little grains of sand can make something wonderful if you use them correctly…this is the sand castle principle. Track Two Welcome to disguised hypnosis, this is the pre‐talk for session four. Now, in this session we will be dealing directly with the science of strategy and how you can integrate strategies within the context of the various persuasion systems that you may be happening to be using. Now, before we actually talk about the strategies themselves, let’s lay a little bit of groundwork about strategy and talk about its principles so that you will be able to understand it fully and apply it in the most effective ways. Although there are several different unique views to what strategy is and as to what it is not, in the context of persuasion we will define strategy as a systematic behavior pattern that is designed for a specific objective. Strategy has the potential to be very powerful, but if it isn’t built upon the proper foundations, then it will most likely not be effective and in many cases can do more harm than good. So, before you actually put a strategy into motion, you first need to be aware of other principles behind the scenes so that everything works out almost exactly as you plan. This means that at times strategy is designed to be sort of the knockout punch in a fight, while at other times strategy is designed to position your opponents for the knockout punch. So, strategy can be used to wear your opponents down or to utterly defeat them. You can also use strategy to place yourself in what are known as elevated positions so that you always have the advantage in your social interactions so that you are most likely to have your way. And because some strategies are more obvious to notice than others, this means that some strategies will produce immediate results, while other strategies will produce results over longer periods of time— these are often the type of strategies that wear your opponents down gradually.


91



Now, there are also strategies that appear as big and powerful, and there are also strategies that appear as weak and fragile. Strategies can also be developed and aimed towards either groups or individuals. And you can and should always customize each strategy for the particular situation and location to more properly aim them at your targets. Strategy is also universal, which means that what works upstairs also works downstairs. This means that the same strategy that can be used to solve a big problem can also be used to solve a small problem. You may need to apply the same strategy differently to fit within the context of a different situation, but it will still be the same strategy that you will be applying. Now, social interactions begin, are maintained, and are finished with small processes. So, because social interactions consist of small pieces, we must keep our strategies small to be able to fit within the miniature sequences of our social interactions. And by focusing on the little things, we will always be able to make the big things happen. Now, even though the situations for which strategies are built may change, the principles of strategy do not change. The reason why it is important for you to grasp this is because it isn’t practical for you to attempt to learn a thousand strategies when in reality all of those strategies are really only variations of the strategic principles that they were taken from. The more strategies you come up with and the more strategies that you try to learn, the more you will weigh yourself down and crowd your capabilities. If you have too many options, you may find yourself not having any options. In the persuasion community, we refer to this principle as crowding. Now, whilst it is OK for you to crowd your opponents, it is not good for you to crowd yourself. Now, in social interactions we are not looking for hardness because hardness breeds resistance in those whom we are trying to persuade, instead it should be your aim to master the art of softness because, in the persuasion process, softness is what will penetrate steel.


92



Track Three The concept of strategy is a vast topic, but to remain within the context of the persuasion process, we will indentify three types of strategies: Offensive strategies, Defensive Strategies, and Neutral Strategies. Now, if we become offensive in our social interactions, we put ourselves at risks in a multitude of ways. For one, when we are offensive people will take offense to what we are doing, and this will only build their potential to resist us. Secondly, being offensive with your strategies may put you on the borderline of illegal activity—and we certainly wouldn’t want that. But what happens if we use defensive strategies? Well, if we become entirely defensive, then everything we do is contingent upon the offensive actions of other people. This is a major weakness to being defensive, because we can’t take control of anything until somebody else does something first. Plus, when people are put on the defensive, they often look weak and insecure. Another problem with offensive and defensive strategies is that they are direct, and it is far more effective to be indirect in the persuasion process than it is to be direct. So, this is where the neutral strategies come in. The neutral strategies are entirely neutral in their nature but they can take the form of offensive or defensive formations at any given point in time, situation, or location—as both offensive and defensive capabilities have been neatly packed into them. And yet, no matter what form these strategies take on, they always bear the resemblance of being indirect. Now, the neutral strategies have been designed for the purpose of giving you leverage within your social interactions, and because when you use these strategies you are walking a sort of middle path, these strategies are a form of passive war. If used properly these strategies will be giving you tremendous power and leverage, and it won’t seem like you are doing anything special to obtain this leverage so you will fly completely under the radar. Remember, offensive behavior will lock you into positions that you cannot later escape from if you need to. If it becomes clear that you are on the attack or that you have an agenda, you will arm your opponents with more skills to resist you than they would have had if you never went on the offensive. Copyright © 2008 – The Persuasion Company - All Rights Reserved Worldwide.

93



Plus if your first offensive does not give you total victory, it will be much more difficult for you to mount a second offensive because your opponents will be prepared for it better next time. And to make matters worse, your opponents may launch counter attacks so that you will need to go on the defensive and spend your resources. Now, this is why, seeing the weaknesses of both offensive and defensive frames of mind, that a third method of strategy has been created which is to be executed from a neutral frame of mind. These neutral strategies are not only sufficient for protecting you, but they are also efficient for attacking your opponents in such covert ways that your opponents will have no idea that they are being attacked. Furthermore, these strategies will also disarm your opponents without them knowing they have been disarmed, and this is what makes them superior and fit for psychological warfare…in that they are effective, powerful, covert, and within the boundaries of the law. Track Four So let’s take some time in this Pre‐Talk to talk about the Trojan horse strategies so that we can dissect them and talk a little bit about the processes of selection as these processes relate to the science of social strategy. Then, after we talk about the Trojan horse strategies in general and the three types of selection that are built into them, we will also talk about the concept of reverse Trojan horses and how the process of decay must be evaluated within the context of strategy. Then, towards the end of this pre‐talk, I’ll tell you a little bit about the archery principle so that you can be aware of its three universal meanings. The Trojan horse strategies provide us with a perfect model of how neutral strategies are constructed, and because most people have heard the ancient tale of the Trojan horse, this is an excellent place for us to begin a more specific discussion about this idea of social strategy. The Trojan horse was used by the ancient Greeks in the Trojan War to enter the city of Troy so that they were finally able to win the war they had been fighting for over ten years. Now, the Trojan horse appeared on the outside as a gift, but in reality it led to the defeat of those who accepted the gift.


94



Now, this ancient tale has a lot of meaning wrapped up into it, and if you were to fully consider the concept of the Trojan horse, you will realize that it is the mixture of kindness and hostility. The Trojan horse is the mixture of both your interest and the interest of your opponents, but it only considers the interest of your opponents in such a way that tricks them and brings them to defeat. So let’s begin to move towards modern day examples of the Trojan Horse Strategies in action: Now, needless but necessary to say, the Trojan horse strategies are perhaps one of the most favorite strategic tool sets used by sales forces to build a customer base that the sales forces would not otherwise be able to build had they not put into practice this model of the Trojan horse. This is why so many companies are giving away free stuff nowadays…and each time they give you something free…the gift they give you is somewhat of a Trojan horse that is designed to suck gobs of money out of your pockets later in the future. Plus, by them giving you a free gift or sending you one, they usually make it a practice to collect your contact information, and this enables them to harass you will telephone calls and endless emails, along with promotions in the mail. Now, if you look at almost any sales model, you will see that it is usually packed with an entire arsenal of Trojan horse strategies. The Trojan Horse Strategies are a representation of how people use deceitful kindness to manipulate other people. Sometimes flattery is a type of Trojan Horse, which is why compliments work quite well sometimes within the context of the persuasion process. So, let’s first discuss the necessary frame of mind that you must possess in order to be able to understand the universal applications that the Trojan horse strategies have in everyday life. The key is for you to focus on how to give people what they want so that you can get what you want. And this is perhaps one of the most important things, and yet also one of the most underestimated ingredients of the most powerful persuasion recipes. This means that you should always imitate a person who has the best interest of other people in mind, and this will put pressure on other people to yield to you and give you want you want, because if they


95



decide to resist your interest it would also seem like they would be resisting their best interest too. And people don’t want to resist what they think is in their best interest. You cannot master the art of persuasion behaving like a bully, so the more you set the context that what you want fits into the best interest of the people whom you are trying to get things from, the more persuasive you will be. This means that inwardly you can think and believe whatever you wish, but outwardly you must appear to be acting for the best interest of the other people. So, by always taking the moral, high ground of a Good Samaritan, you will encounter far less resistance from other people—regardless of the context you are in or what you are trying to achieve. Doors will also be opened to you by powerful gatekeepers who would not normally open these doors for you. Track Five Now, I’d like to take a little bit of time and talk to you about a process called “selection”, because there are three types of “selection” that are built into Trojan horse strategies: We have “selective kindness, selective hostility, and selective honesty. This idea of selection is most important to consider because to fully understand the components that are necessary to harness the power of the neutral strategies we should understand what the boundaries of the process of selection are. The reason why this concept of selection must carefully be considered is because even though the Trojan horse strategies give us enormous insights of what to do, we should also do a more extensive evaluation so that we can also receive insights of what not to do. This will able you to extract the benefits of the neutral strategies without misunderstanding the benefits of the neutral strategies so that a persuasion artist should not come to ruin. Strategies are like weapons, and if you do not use them correctly, they can backfire on you. Now, the idea of the Trojan horse strategy goes against all of our conventional wisdom, because we seldom think of giving our opponents what they want in order to defeat them. Instead, the reverse is often true and we would rather even take things from our opponents them. But, just like the ancient


96



Greeks had success with the process of selection as it relates to the Trojan horse, you also can have success with the process of selection as it relates to social strategy as well. So, let’s begin to talk about selective kindness. This type of kindness has brought people great fortune over the centuries. Selective kindness benefits the persuasion artist in many ways and is indeed necessary for him to rise to power. And the Trojan horse strategy is a perfect illustration of selective kindness because it is a false type of kindness that you show towards your opponents through the illustration of some type of gift. But, there can be a problem with the process of selective kindness, because those whom you will be united with will not be united with others, and because there will be divisions among people; this requires you to be kind to some and hostile to others. For example, at times your alliances will not allow you to show selective kindness towards your opponents, and if you want to keep your alliances you must respect your alliances and do as they wish by not showing their enemies any form of selective kindness—even though you would benefit from doing so. But, oftentimes you risk losing your friends by being kind to their enemies, and because it isn’t in your best interest to risk weakening your alliances, you sometimes need to obey your alliances wishes more than your own wishes. During these common situations you must make the enemies of your alliances your enemies in order to strengthen and keep your alliances, and to do this you must again resort to the process of selection, only this time you will be resorting to selective hostility instead of selective kindness. So, selective hostility must also be an option for you in your persuasive weaponry. And by being hostile towards those who are not your alliances in order to show kindness to your alliances, this is a reverse Trojan horse because it reverses the order of kindness, and in the end its all for your benefit. So, both kindness and hostility must be used effectively so that they are balanced out properly and dispensed accordingly.


97



It is often like this in politics, as the politician gives to the people who contribute to his best interest as much as he takes from the other people or organizations that do not serve his best interest. So the true science behind the Trojan horse is that by using it appropriately, the act of taking is actually the act of giving. Now, although it can be somewhat troubling to think of persuasion like this, it does not change the fact that this is a part of what persuasion really is. Because if you consider the giving of compliments, the giving of one’s time, or the giving of free gifts as has already been discussed, you will always see that there is an underlying exchanging process going on where the giver in some way is actually the taker. Track Six Now, having laid, not only the importance of selective kindness but also of selective hostility, it is appropriate to now also make mention of one final selective element of the persuasion process, and that is the concept of selective honesty. The Trojan horse in many ways is also a representation of deceitful honesty as a virtue, because it appears to be the truth when in fact it is not the truth. And the more real and believable the snare appears to be that you have laid for your opponents, the more likely they will be to take the bait. So, a solid Trojan horse strategy must appear believable. But, even though we must use selective honesty within the boundaries of our strategies, this does not mean that we should be honest in such a way that jeopardizes our security and private lives. A persuasion artist ought never to tell other people the truth when the truth does not benefit them. Instead, the persuasion artist ought only to tell the truth when the truth can be used in such ways to further your best interest. And this is in itself the best route to take for a variety of ways: One being that others cannot often handle the truth and keep your honestly which you share with them to themselves…instead they later use the information you have entrusted them with to gossip about your private life so that your security may be at risk, the second reason being it is the nature of humanity to demand information from people that is none of its business, and the third reason being that those whom you trust today may be distrusted by you tomorrow.


98



So, because the status of your social interactions is subject to change, and because there are many who will use your honestly against you after they feel you or no longer a benefit to them, you should only be selectively honest in a way that profits you and not in a way that will bring you to ruin at a later point in time. History is full of examples of how powerful people were recklessly honest and brought to nothing as a result of their improper and reckless use of honesty. And this brings up an important point, because honesty is not necessary in your human interactions, because if it is absolutely necessary for you to be honest, then it is absolutely necessary for you to be careful, and it is never cautious to go about telling others deep secrets about you that can later be used against you. So, a shrewd artist of persuasion ought only to use selective honesty like a Trojan horse, so that instead of your honestly bringing you to the mercy of your opponents, it will be designed in some way to give you leverage over those you choose to express your honestly too. So, when people ask you probing questions that are dangerous for you to answer, instead of feeling obligated to tell them the truth, you should rather feel obligated to answer them in whatever way suits your best overall interest. You should never tell your boss the truth if it puts your job position at risk, and you should never be reckless with your use of honestly at a job interview so that you get disqualified for telling the truth. Now, this means that there is an exception to the natural order of the Trojan horse strategies that we must consider. There are always exceptions to the rules, although the rules are never nullified by their exceptions. In this case the exception to the rule concerning the Trojan horse strategy is simply a reversal of the order of kindness. So, while you should as much as possible give people what they want, or at least make them think that you are giving them what they want so that they will give you what you want and will not resist you, at times you must do the opposite, just as several powerful world leaders and politicians have done—as they have behaved cruelly and who had not in any way behaved in the way that I’ve just counseled you to behave.


99



But, if you were to study situations a little bit more through, you will soon discover that the cruelness demonstrated by these world or national leaders was, although cruel to one type of people, beneficial to another type of people. And this brings up a very important point, because sometimes in order for a persuasion artist to look out for the interest of the people whom he is attempting to influence and lead, that he must bring to ruin another group of people who are the enemies of the people he is leading and attempting to influence. The Trojan horse, then, in these situations, is in reverse, because it appears to be an illustration of cruelty for when it really was designed for kindness. So keeping this in mind, this is another tool that a shrewd persuasion artist can use to climb higher in the class systems, because by crushing or embarrassing one class system, he can please another class system to the extent that he can rise to power almost overnight by using a reverse Trojan horse. But in these rare circumstances the persuasion artist must be certain of two things, first, that the class system he does harm against cannot recover from the damages he has done to it so that it seeks vengeance against him. And two, that the class system he is attempting to rule over knows that his cruel actions towards the opposing class system were done by him solely out of the best interest for the class system he is trying to please. This careful management of the class systems will not only offer the persuasion artist security, but he will also be feared to a certain extent as well. And a tinge of fear is at times more convenient and more powerful to have at your disposal than gobs of love. It is these same instances that can teach us not to rely only upon kindness to influence people but also upon force, but if force must be used it should be used in such a way that appears to benefit your alliances. Now, this brings up two important points that must be mentioned…for one, even though kindness is taken as weakness kindness is not weak once it is dispensed and used correctly, and two, even though the use of force is despised in a world that fears it, the use of force also can be effective and further your interest if it is dispensed and used correctly. Copyright © 2008 – The Persuasion Company - All Rights Reserved Worldwide.

100



Track Seven Now, some of the things I have told you about the process of selection bring up a very important topic that needs to be discussed, and this topic is a principle that is known as decay. You see, one factor of the persuasion process that you should not overlook is that your friends today may become your enemies tomorrow. This means that if you trust someone with your personal information and deep secrets today, even though this act of honesty may temporary add gratification to your relationship, in the long your honesty can backfire on you should the person you’ve entrusted your secrets with become your enemy. After this person who was once your friend becomes your enemy, then they can use the honesty that you once entrusted them with as a weapon against you. So, because the status of all of your relationships and social interactions is subject to change, you need to know about this principle of decay that I have just recently brought to your attention. Now, I would like to dig a little bit deeper into this principle of decay and expand a bit upon it so that we can understand its dangers in different ways so that we can be prepared for it when it does occur. The principle of decay means that all of your work and strategies within your persuasion processes are subject to decay. All of your efforts as a persuasion artist will be subject to decay. What this means is that everything you do, even though it be powerful and effective in the beginning, will be subject to decay so that you will either need to let your old works die or renew them so that they will continue to live. This also means that if you insult one class system to please another class system, that the class system that currently loves you may one day turn against you, so that if this should happen, both class systems will hate you and you will have no one on your side. So, because all things are subject to decay in the persuasion process, including the status of your alliances, you must be careful with every decision you make and always consider the long term affects of it. Let me quickly give you some off the wall examples of what I mean by the principle of decay:


101



If you make people laugh, they will at some point in time stop laughing. When they stop laughing, you will either allow their laugher to die out or you must tell them more humorous things in order to make them laugh again. When people are satisfied with you and your services, you must keep them satisfied with your services, and you must also keep them demanding your services so that they continue to acquire them from you. Likewise, if you cause someone to fall in love with you, you must keep them in love with you and continue to generate the same powerful feelings with that person in order to keep them in love with you, otherwise their feelings for you are subject to decay, and not being impressed with what you once did, will forsake you for what you are no longer doing. Politicians and celebrities alike have left us with excellent examples of how this principle of decay operates in social interactions, because even though they may have once did something that was pleasing to the people, their good service and entertainment either wears off, or, because they later do something that is displeasing to the people, the people whom have previously bestowed fame and honor upon them no longer desire to support them any longer—so that these politicians and celebrities alike are brought to ruin unless they continue to find ways to win the favor of the people so that they can stay in the limelight. So we see from this principle that you must always water the garden where you are sowing your seeds of persuasion into, because even though you may find favor today, there is no guarantees that you will find favor tomorrow except you continually renew your strategies and techniques upon those whom you are persuading. Now, because your efforts as a persuasion artist are subject to decay, you must understand the importance of how important renewal is. But, because there are also exceptions to this rule, at times you will no longer have an interest in winning the favor of someone whom you previously were seeking to persuade and win favor from. During these occasions you should let your work die so that you can dedicate your time and efforts to individuals who are best fit to suit your interest of the current moment.


102



This is also an important factor to consider as you play the alliance game, because after you use one alliance as a stepping stone, you often need to forget about those steps which are behind you so that you can move on to those steps that are ahead. And as you do this you will need to forget about people who are no longer a benefit to you so that you can dedicate your attention towards those who will be a benefit for you. So, the principle of decay is not necessarily a bad thing, but it is something that you need to keep in mind if you need to keep individuals and groups persuaded over long periods of time, and , as I already mentioned, so that you don’t give anyone reckless honesty that they can later use against you. Therefore it remains to be said about strategy that during the times of peace that you should be preparing for conflict, so that when the inevitable conflicts of life do occur, you will be happy and prepared for them, never missing a step. On a grand scale strategy should not only be designed during the times you need to have your way and get what you want, but strategy should also be designed as much as possible before these times should occur. Track Eight Now, before we conclude this introductory discussion about the topic of social strategy, I’d like to talk to you about what is known in the persuasion community as the archery principle. The archery principle signifies that many of our strategies, like arrows, will not hit their mark. But, even though our social strategies may not always hit their mark precisely, they can still hit a place nearby the original mark we were aiming for. This conclusion has three universal meanings; one meaning is that you shouldn’t take any of your strategies personally, because like salmon swimming upstream, many of your strategies will never go completely through. So knowing beforehand that many of them are already destined to fail, you need not completely put your faith in them. A second meaning is that even though you may not hit your mark precisely, the very act of hitting a place nearby will still often be sufficient enough to give you victory. And a third meaning that can be derived from this conclusion is that sometimes the places that your strategies hit by accident are better off in the long run than had your strategies hit the initial mark you were originally aiming for intentionally.


103



The archery principle is a matter of percentages and the numbers game. Track Nine (Exit) Strategy is born from nothingness and desperation. Strategy unites contradictions, while at the same time strategy contradicts itself. Strategy is one of the world’s most powerful weaknesses, and as soon as you think you’ve got strategy figured out, it changes. All you can do is change with it, because strategy is like the four seasons…it dies and it is continually reborn.


104



Track One (Open) This is the practical persuasion system for session four. You have a somewhat longer journey ahead of you in this session, because sometimes you need to go a long way in order to actually get somewhere…in order to fully understand what this journey means. And you can enjoy this journey, knowing…really really knowing…that those who take journeys discover powerful mysteries. Track Two Welcome everyone, to this fourth CD, entitled, passive war: An introduction to neutral strategy. Now, before we begin to discuss the neutral strategies, I want to briefly mention what we can refer to as “common strategy”. The reason why I am taking the time to mention this is because many experts in persuasion are guilty of accidentally making simple things complicated because of the wealth of knowledge and techniques they have learned over the years. Sometimes you don’t need to do anything persuasive at all to get a raise, a better job, or the person of your dreams to go out with you on a date. Sometimes all you have to do is ask. So, making supplication is a perfect illustration of common strategy. Persuasion should be practical and the techniques of persuasion should be as easy to apply as possible. It isn’t necessary to make the simple things complicated, so if you can find a simple way to get what you want, then you should by all means use it. Strategy is not built upon fancy or complex theories. It is built upon proven theories. This means that strategy is versatile, and because strategy is versatile you can liken it to clay, and you being the potter can shape it and reshape it for whatever purposes you wish.


105



So, because strategy is not about being fancy…it is solely a matter of basic and yet through calculations that are executed through the vehicle of an effective strategy that is built upon principles that never change. Now, a final note of caution before we proceed to the actual set of strategies of this session: You should never find yourself locked in to one particular set of options or strategies; instead, if what you are doing is not working, you should immediately switch to a different strategy so that you easily find the ability to let go of what isn’t working so that you can just as easily embrace what will work and get you the outcome you are seeking. This concept is referred to as switching, where a persuasion artist continually switches their options around and keeps switching the angles and strategic sequences until the psychological resistance of his opponents begins to wear down. So, never become attached to any of the tools you put into practice or to anything that you dearly believe. Persuasion, like politics or anything else, is an unstable world, and this means that what didn’t work yesterday may work today, and that what isn’t predicted to work in the future may work just fine right now. Now, you guys already know the drill by now: The examples and roles that I am using to describe how these strategies can be put into effect in real life situations are not intended in any way to reflect your real life situations. I am giving you examples to add context to the strategies so that you can understand them on a deeper level. You also may feel that some of these strategies are manipulative. You’re exactly right, and if you don’t want to practice them then you should definitely take the time to fully consider them because people are using several variations of each one of these strategies accidentally and unconsciously all of the time. So because you are constantly being influenced by these strategies on a daily basis, you may as well consider defending yourself against them. Now, this CD contains five universal neutral strategies, because as the art of war said that there were only five colors while there were countless variations of those colors, so also are there only five types of these neutral strategies, even though there are endless variations of them. The five neutral strategies


106



are: Ethical Strategies, Clouding strategies, Tolerance strategies, Outsourcing Strategies, and Exiting Strategies. Track Three Ok…the first set of neutral strategies is called the ethical strategies. The ethical strategies are perhaps one the most deceitful and yet powerful methods of psychological warfare that the world has ever seen. You see these strategies all the time when you see a business proclaiming that it donates a certain percentage of its profits to charity. Now, it should go without saying that I’m not saying that it is a bad thing to donate money to charity. This is not my point at all…but…the point I am making is that when businesses proclaim this, it is actually another one of their marketing strategies that they are using to sell more products so that you will give them more money. So, their interest does not truly lie within the charity they are donating money to, their interest lies within the art of making sales and getting richer. Powerful advertising firms have known for years that people will be more likely to buy the products of a company because the people will also feel like they are helping people in need because some of their money will go to a charity. So, sales forces are actually manipulating people to buy their products behind the deceptive curtain of a good code of ethics. Politicians also hide their true intentions behind some project or plan that they are promoting by gift wrapping their selfish agenda in a neat package that has ethics written all over it. We all know deep down inside of us that the politician is really interested in getting votes, popularity, and support for laws and bills that they want passed…not the ethical jargon they ramble on about to make themselves look righteous and noble. Take a moment to think about this, because everything from revolutions to wars to politics to business has been operating through the veil of ethics for centuries. History also is full of examples of nations who have done treacherous acts of war and been praised for it because they disguised their treachery through the deceptive veil of ethics. Now, even drug dealers and prostitutes have received extra sympathy from strict judges by attempting to make themselves look like ethical human beings who were only breaking the law so that they could support their starving families. Copyright © 2008 – The Persuasion Company - All Rights Reserved Worldwide.

107



So, they disguise the criminal acts they are doing as a way to support their families, and because no one has a problem with people wanting to support their families, the drug dealers and prostitutes have somewhat altered their true images in the courtroom through the ethical strategies. These ethical strategies are everywhere, and these strategies are normally practiced by successful and powerful people. Now, as a persuasion artist, you should always make it your aim to package all of your intentions and actions with the gift wrapping paper of an ethical strategy. If you charge more money for your products than your competitors charge, give an ethical reason for doing so. If you are attracted to someone, give them an ethical reason as to why you are attracted to them and why they should be attracted to you. People will not be as inclined to resist you seeing they do not want to resist a good system of ethics. Ethics is the number one ingredient that makes almost any form of persuasion so powerful that people will tolerate your actions even if they are uncomfortable with what you are doing.…after all…you seem to have the most ethical intentions. So, no matter how off the wall or how dramatic your persuasion campaign may be, always see to it to disguise its true intentions with the gift wrapping of ethics. And no matter what you do or what you are saying…always communicate like a master politician who possesses a superior model of ethics. If you appear ethical, then you also will have more options. People can also be lead easier this way, and as long as it appears that you have their best interest in mind, they will follow you to death. Track Four Now, the next set of strategies is the clouding strategies. The clouding strategies are where we sort of put a fog around our image and actions so that other people cannot find out enough about us or know exactly where we’re coming from so that they are unable to discover exactly why we’re doing what we are doing. By doing this we become almost impossible to resist because our opponents simply do not have enough information about us for there to even be an “US” for them to resist.


108



There are several variations of clouding…one of which I already spoke to you about in session one when I was telling you about dominating the view cycle. But, I’ll give you some more specific examples of the clouding strategies: These examples will be somewhat sporadic, but afterwards you can begin to narrow things down in order to focus more specifically. Ok…example number one: A man doesn’t have a lot of money, but he wants to go out to a nice nightclub with some friends and meet some beautiful high class woman who would normally be out of his league. But, because that man is worried that his financial status may affect his chances of meeting her…he decides to use the clouding strategies. So, first, he buys a cheap outfit that looks more expensive than it really is. Then, he buys some cheap dress shoes that look halfway decent, and shines them with shoe polish. Then, he gets a nice looking wallet… (This way when he pays for the drinks, the woman won’t see him pull out a cheap looking, wore out wallet). He does everything he can to groom himself and to dress like a successful wealthy man at the club would dress. Now, I’m not saying he overdoes it, because this would also risk raising suspicion too. Anyway, while he is at the club talking to this beautiful, successful woman, his cell phone rings. Now, this man knows that if he answers his cell phone, his image is in jeopardy. Why? Because he has a cheap, old cell phone that is not congruent with the prosperous image he is conveying to the woman. He knows that if she sees him pull out the cell phone that she may suspect that he is not who he is portraying himself to be. So, he ignores the call and continues with the clouding strategies. The woman urges him to take the call, but he tells her that he doesn’t want to interrupt the wonderful conversation he is having with her. The woman becomes even more impressed with him so that the situation that could have ruined him actually benefited him. Now, the man knows that in time he will have to come clean…but provided he plays his cards right while this woman at least gives him the opportunity to play his cards right, by the


109



time she figures out what financial situation he was really in, she would have become truly interested in him as a result for who he really was. Now, after she gets to know this man and after she experiences how good he treats her, it would be much less likely for her to turn back as she has now taken the time to really get to know him. But if the man didn’t originally cloud some of his bad attributes from the beginning of his social interactions with her, she may not have ever given him the fair chance that he deserved as a human being. Now, notice with this example I am not saying the man is verbally lying to the woman. He’s not lying to her; he’s clouding her…just like she may be using her make‐up and beauty accessories to cloud him. The clouding strategies are classic examples of covert attempts to dominate the view cycle that I told you about in session one. Ok…let’s have a second example that is based upon a true story: A man who does not have a very impressive resume takes a couple of extra bucks and forms his own company…not the corporate kind that requires more funds to form but the cheap kind of company that you only need to register. Now, over the course of the next year, he gets business cards made for a low cost, and he might even place a few cheap ads in the paper so that he can cut them out later put them into a business portfolio so that he can show them to other people to build social proof. Let’s say that he keeps his day job too, but as time goes on he has paperwork produced with his picture on it and gives himself fancy titles, such as the president and the chairman of certain departments which he simply makes up and creates. Well, in time he will appear to be qualified for jobs that he was never qualified for before. So when he goes to a much bigger company than he presently works for, he can apply for one of their higher paying positions because of the credibility he had built up within the last year through the various titles he gave himself, legally and through law, at his own company.


110



Now, at the job interview this man can make himself look as qualified for the job he is applying for as he wants, because in reality he actually formed a legal company, so he can give himself as many powerful job titles as he wishes and he can also say that he was doing whatever type of important work he wishes to say at the job interview—after all, it was his company. Now, the man could even go so far as to learn a few extra software programs that big companies use in their offices. This way he clouds even further his lack of qualifications because he can actually use some of their important computer programs. This illustration of the clouding strategies is perfectly legal, and there isn’t anything that can stop a person from using legal technicalities to build their resume so that they can increase their social value in the workforce. So, in this example, a hardworking man wanted to use the clouding strategies to create a more powerful job history for himself so that he could get a better job and make more money to support his family better. Besides, since every company does on the job training, he’ll be a professional in no time. Then, no matter what happens with this new company he is working for, he can go ahead and add this new company to his job resume too and apply for an even better job in the future. It could turn out to be a life changing experience. Now, let’s take a look at the clouding strategies on some smaller scales and provide some more examples of how they are used in daily social interactions. Another example could simply be when a man approaches a woman and asks her what her opinion is about something (in seduction communities this is referred to as an opinion opener). Now, even though it appears that he is interested in her opinion, he is in reality interested in getting to know her as a person because he finds her attractive. But he uses the clouding strategies to sort of put fog into the air of exactly why he is approaching her and striking up a conversation with her. Another variation of the clouding strategies in action are when people wear make‐up to cover their flaws and blemishes, or when people get plastic surgery to make themselves look prettier or younger. These are all illustrations of the clouding strategies because they obscure our natural view of exactly who the person we are seeing truly is.


111



Sometimes society will not treat you fairly if it truly knows where you come from and what your situation is. Well, it isn’t always fair for people to judge a book by its cover…so cloud them and find creative ways to camouflage yourself so that your opponents cannot clearly see you. And because no one can see you…no one will be able to resist you, because who can resist what they cannot clearly grasp or see. Track Five Ok…let’s move on to the next set of strategies. The next set of strategies is the tolerance strategies. The tolerance strategies are very deceptive, and I have found them to be extremely powerful tools. The tolerance strategies can make alliances with people whom normally wouldn’t make alliances with you, and they can and will give you a somewhat addictive personality. You will find people getting addicted to being around you by using these strategies. You see, it isn’t common for people to automatically tolerate the flaws and weaknesses of other people and to act like those weaknesses don’t exist. I’m sure you’ve all heard the saying, “love is blind”. Well, in a way the tolerance strategies take on a form of superficial love, and this is what literally makes them unstoppable. Let me tell you another true story about a man who got a job in a big company and how he single handedly used these tolerance strategies to get one of the most powerful positions within the new company he started working for in less than three years. “At first this man started working for this company by getting an entry level position that didn’t pay very much. He was just a normal man with a small job in a big company. Now, within this company there were three main departments that he wanted to move up in that were not related to his own department —all of these departments were ruled by unlikable, and rude supervisors. Well, first the man studied the supervisors for a while…and after he did this he began to try to find ways to communicate with them so that he could begin to get to know them. At first these supervisors were rude to the man when he first started to try to get to know them. But he just blew their rude behavior off and pretended as though nothing had happened. He acted like he enjoyed everything they said. Copyright © 2008 – The Persuasion Company - All Rights Reserved Worldwide.

112



He would even compliment them in subtle ways…and this was something that these rude supervisors were not used to. Instead, these people were used to being treated the way they treated others. Now, in time these people began to ask this man to meet with them on his breaks. Sometimes he was also invited to eat lunch with them. Now, before I go any further with this story…I want to bring up two very important points: The first point is that this man had selected supervisors of DIFFERENT departments than the department he was currently working for. If he had chosen to pull these tactics on his own supervisor, they may not have worked as quickly and they may not have gotten him so far because his supervisor would have expected ulterior motives in his kindness. Plus, it is normal for people who were stationed at lower positions to tolerate and pretend to like their bosses. The second point I want to make is that this man never once mentioned his interest in the departments the rude supervisors worked for. He never mentioned their authority or gave even the slightest hint that his interest in communicating with them was because of their status. This would make it impossible for the people to detect why this man was forming a genuine friendship with them, because since he worked for a different department, there was nothing that he could expect to receive from them. Ok… back to the story… So, in time, some higher, much better paying positions opened up in the departments of this man’s superficial friends. And who do you think got offered the positions each and every time? That’s right, each and every time this man was offered the job…even though he never once possessed the qualifications for it. They would just train him on the job, he was told, qualifications weren’t that important. And yet, there were several other people in the company who had applied for the exact same jobs…and they were often told that they were unqualified.


113



Now, the story doesn’t stop here, because this man still used the tolerance strategies beyond his promotion so that he continued to have opportunities thrown into his lap. He knew that if the tolerance strategies had worked once that they would continue to bring him good fortune if he continued to apply them. So, as time went on he was becoming more and more powerful in the company, because he was the only person in the company who had the diehard support from the heads of different departments. His power also became obvious to those who were of equal status to him and to those who were beneath him…so he was secure above and beneath. Now, over the course of three short years, this man even moved up in the company into a position above the three bosses he initially started out with so that he literally became the second most powerful man in the company. Now, before I move on, let me tell you why he didn’t want to become the most powerful man…it was because with more power came greater risk and responsibility. So, he was right where he wanted to be because if the company was ever taken over, the very top may get replaced, but he would be safe. Ok…so let’s make a final important point to add to the story. We have to acknowledge that this plan took time to accomplish. You already know that time is an evil necessity. His success didn’t happen overnight, but it did happen…and the results are really all that matter. Listen, if there is one game you want to learn how to play in the persuasion process, learn to play the alliance game. Both historical and modern day examples prove that the alliance game is a powerful weapon that anyone seeking status and power can rely upon for guaranteed success. So, the tolerance strategies embrace and forgive the weaknesses of other people so that you can become stronger. Track Six Ok…let’s move on to the next set of strategies. The next set of strategies is the Outsourcing Strategies. I’m sure that many of you have heard the philosophy that encourages you to get others to do the work for you while you get the credit.


114



As a persuasion artist, you will find that it is impossible to do everything yourself. Plus, one of the main benefits to mastering the art of persuasion is being able to use people like instruments so that they do a lot of the work for you. Now, obviously this is what companies do when they hire employees. There are many forms of outsourcing that are powerful common knowledge, but there are also other forms of outsourcing that are not common knowledge, there are three types of outsourcing. We have direct outsourcing, partial outsourcing, and indirect outsourcing. The idea of a company hiring workers or someone who wants to write a book hiring a ghost writer are examples of direct outsourcing. It is direct outsourcing because the people whom have been outsourced to know that they are being used for specific tasks. But there are also covert forms of outsourcing. Partial outsourcing and indirect outsourcing are the covert forms. So, let’s go into an example of partial outsourcing that is used in seduction communities. This particular type of outsourcing is where men use what is known in the seduction community as wingman. Wingmen are used to help raise the social value of the person who is doing the set. So, if you were at a nightclub and you approached a group of women, your wingman would say things and do things that would raise your social value in front of the women. Then, later in the night, you do the same favor for him and be his wingman. Wingmen have even lowered their social value to raise the social value of the person they are being the wingman for. So, if you approached a group of women with an opener, your wingman would soon praise you and say things to the group about you that make you look good. You may even leave the table to go to the restroom or to get a drink…and this gives the wingman plenty of opportunities to make you look good through the use of storytelling or other conversational techniques that can be used to raise your social value. So, wingmen have been extremely effective in the seduction community because it looks much better when other people praise you than when you praise yourself. This is an example of partial outsourcing, but notice how the use of a wingman was consensual only partially, because only the men were aware of the outsourcing process, while the women were not aware that the outsourcing process was taking place.


115



Now, let me give you an example of indirect outsourcing. Indirect outsourcing is when other people are working for you and doing what you want them to do, but they don’t know it. One way this can be achieved is through the use of gossip. Gossip is something that many of us do not like, but since it is something that is here to stay, we may as well utilize it so that we can profit from it instead of redundantly attempting to resist it. Gossiping strategies are Outsourcing strategies in that we use gossipers by giving them disinformation that is beneficial to us for them to spread. Movie stars and all other types of celebrities are known for their wise use of the paparazzi and the gossip columns…indirectly using them like puppets on a string. Now, you will often find it beneficial to give the gossipers disinformation, but you can also give them accurate information. It doesn’t matter…what matters is that they will begin to start talking about you behind your back in ways that you want to be talked about. This will give you powerful leverage over the thoughts people think about you in the work place or any place where the gossip can work through the groups that exist in your social environments so that you can use the gossipers as paintbrushes to paint a beautiful, powerful portrait of yourself wherever you happen to be in. Now, you don’t need to talk directly to the gossiper. You can simply mention something on a fake conversation in front of the gossiper that the gossiper will spread…you can plant paperwork that the gossiper will snoop around and find, or you can simply mention something to one of your friends in passing…something that the gossiper will begin to circulate around your social environment. So, from now on you should look at gossip as an art that you can use to build masterpieces of your character. There are countless ways to use these types of indirect outsourcing strategies: You can paint yourself a perfect lover, a wealthy individual, a person who travels across the world, or however you wish to portray yourself all through the wise use of gossip. And the less you actually know and interact with the gossiper you select to do your dirty work, the more believable your dirty work will be.


116



Now, the more ways that you use the outsourcing strategies to build your social value, the easier it will be for you to play the alliance game. The alliance game is a perfect game to integrate with these outsourcing strategies. Remember; get others to do the work while you get the credit. Track Seven Ok…let’s move on to the next set of strategies. The next set of strategies is the Exiting Strategies. There are four exiting variations of these strategies. The four variations of the exiting strategies are: Open exits, reverse exits, blocked exits, and forces exits. Open Exit Strategies are when you use your closings to create openings. Open exits are commonly used by public speakers to make a powerful impression upon the people they are speaking to at the end of their speeches. This is often why there are so many public speakers at singular events, because one public speaker will use their exit on stage as an opportunity to create a powerful introduction for the next public speaker to take the stage. This is a somewhat secret art in the public speaking industry where each public speaker helps the others build social value. Now, even though I’m talking to you about public speaking, there is a very important piece that I want to isolate from this topic so that we can better understand the exiting strategies. You see, at the end of any social interaction, an invisible peak is created that gives the persuasion artist enormous potential. This peak is also referred to in the persuasion community as a “spike”. Think about this: We kiss and hug people at the end of our social interactions when we are telling them goodbye, we have and attend going away parties, and we are more likely to apologize when we know that the end has come. This is all because of this invisible peak that exists at the end of our social interactions. Now, in order to exploit this peak, you must master the art of timing, because then you will know how to use the end of each social interaction as leverage to create new powerful beginnings in your relationships that you could never begin unless those endings had come and been exploited. So, part of this secret I’m sharing with you is to begin your social interactions with the end of your social interactions in mind. Copyright © 2008 – The Persuasion Company - All Rights Reserved Worldwide.

117



Notice how you can use the end to create new beginnings. So, because you know how to use the end to create new, powerful beginnings, you can then also manufacture the endings so that you can have much more control over the beginnings. In the persuasion process, every new beginning comes from some other beginnings end. So, by exiting someone’s life properly, you can enter their life more powerfully the next time you see them.. Now, politicians have also used these strategies for years, and at concerts we see musicians using them all the time. So, the true art of persuasion is concerned with mastering each piece of any social interaction, this means that we are concerned with the beginning of our social interactions, the middle of our social interactions, and also the end of our social interactions. Each one of these pieces of the chain cycle gives us new opportunities and vulnerabilities to exploit… so don’t let anything go to waste. Now, the next variation of the exiting strategies is known as a reverse exits. A reverse exit is something that you have accidentally encountered before, but , once you know the reverse exit is, you’ll want to create them intentionally to give you leverage in your social interactions. And you’ll also want to be able to defend yourselves from reverse exits being used on you. A reverse exit is where we appear to disappear. A reverse exit is when we indulge someone to later abstain from someone. Another form of a reverse exit is when we do someone a big favor so that they won’t ask us for any more favors. Now, reverse exits can be used as part of the Insurance Game I told you about in session one. Here are some quick examples of the reverse exits in action: Example One: You have a friend who keeps asking you to go someplace you don’t want to go. Well, one day you finally decide to go with your friend to this place but you make it clear that if you go and don’t like it, that they have to quit asking you to go. So, by entering the place, you have created the leverage to exit the place. Example Two: Someone you are in a long term intimate relationship with wants you to do something that most of the time you don’t feel like doing. But, if you try it at least once in a while, they will be


118



happy enough that they will no longer ask you to do it so much. So, by entering the situation once in a while, you exit the situation. Okay…let’s move on to another variation of the exiting strategies that are known as “blocked exits” A blocked exit is when you discover someone’s exiting strategy so that you can block it. You see, everyone has a pre conceived exit strategy that they run to exit conversations or social situations that they don’t want to be in. As soon as people feel trapped, they will reveal their exit strategy. Now, we can go deeper into the forest and take this further, because people are committed to their defenses. I’ll repeat that: People are committed to their defenses. This means that if you can put someone into a defensive state of mind so that they run their exiting strategy pattern, what will happen is they will lock themselves into their own fortresses that they have created to defend themselves with. And because they will be trapped and locked into their own fortresses, you have blocked their exits because you committed them to their defenses. Now, this is commonly seen in politics all of the time, where one politician will attack another politician’s integrity, causing the other politician to defend themselves. But what later happens is that the other politician who initiated the attack uses the defense that the attacked politician had built as a prison to block any future exits to further political attacks. This is why many politicians and famous people are silent when they are attacked, because they don’t want to commit themselves to any type of defense so that they later block their exits. Now, the final type of exiting strategy is referred to as a forced exit. A forced exit is when you covertly install a new role into another person’s behavior. By giving a person a role to live up to, you are releasing them from the role they are currently playing in life, and so we have the concept of the forced exit. Forced exits are commonly seen in workforces that use this scheme to motivate their employees to live up to various roles in the company so that the employees end up thinking far more of the companies that they work for than those companies ever will think of them.


119



Politicians also resort to this scheme of forced exits time and time again, as they give you the role that it is your responsibility as a citizen to go out and vote for them. The point is not that there is anything wrong with liking the company you work for, and the point is not whether or not you want to vote, the point is that when someone gives you a role to live up to, that all of your experiences and thoughts will begin to filter through that role you were giving so that your behavior in life changes as a result. So, change a person’s role and you will change their behavior. This is the forced exit strategy. Track Eight (Exit) Social strategy…it’s something we see every single day that we aren’t fully aware of. You can practice it if you want, however you want. Or you can interfere with the intentions of others while they instinctively practice these things against you. Whatever you decide…decide strategically.


120



Track One (Open) Welcome to session five, in this session we will deal with the topic of the ancient game of acquiring power. This persuasion system has proven to be one of the most practical and yet effective systems of persuasion in the history of man. Power is invisible when it’s unbelievable. This means that power is so simple and easy to acquire, that many people never see it or learn how to acquire it because it’s too simple for them to figure out. But it really is this simple… Track Two Welcome to Disguised hypnosis…this is the pre‐talk for session five. Now, in this session we are going to discuss some fascinating information that pertains to the topic power, and on the next CD I will tell you about the seven components of power so that you can begin to use them to develop strategies to acquire more power in your lives so that you can more easily get the things you want. But before we talk about power, we may want to ask ourselves what it really is. For the sake of simplicity, we will define power and understand it as a combination of “stacked weaknesses”. Power is stacked weaknesses…so you can imagine one small thing combined and stacked on top of another small thing until the combination of these small things becomes so strong that it is impossible to break them as a whole. So, you will need to collect the appropriate small pieces, assemble these small pieces, and then use them as a single force to dominate your social interactions at will. Now, the common mistake most people make when they try to understand power is to think of something that is mighty or something that is big, but most often power is the combination of small things. For the moment, you could think of power as a pack of piranhas. The piranhas are small fish, but a pack of them can literally consume just about anything no matter how big it is within a matter of seconds. We could turn the tables a little bit and also talk about the sharks. The sharks are much bigger than the piranha’s, but, when you really think about it, the power of the shark does not lie within its size, its power lies within the sharp little teeth that are in its mouth. So once again it is the little things that are really doing the damage.


121



Now, let’s continue with the idea that power is the combination of small things and begin to talk about people. It has been said that the most powerful man in the world is the president of the United States. But is he? Think about it: If the president were more powerful than the people, than why does he need the people to elect him? Why does he go from city to city to literally beg for votes? Besides, if the president tries to pass a bill or do something that the House of Representatives or the senate doesn’t like, they can simply overrule him and veto the things he is trying to do. So, as you really begin to consider this, you can see how power is a combination of small things. In the case of the president of the United States for example, his power is the result of millions of little votes. Without these little things, he could not be who he is. And even those little votes are actually the result of other little things: such as the speeches he made during his campaign and the trips he took to the various towns and cities when he was campaigning. So, the little votes that brought him into power where the result of other little actions he took and the decisions he made. Now, another important point I would like to make about power is that power is usually a gift. Think about it: The people elect the president. The people give him the office he gets…so they are the givers of his power…and because the people are the givers of his power…his power is a gift. Even in the previous examples of the piranhas and the sharks, even in these situations, their power was a gift because the power that these creatures possess is a free gift of nature. The piranhas and sharks didn’t do anything to earn their power…it was given to them as a gift when they were born. So, instead of seeing power as something we must take…we can see power as something that can be given to us by other people. And this same rule applies to celebrities or to a powerful executive of a fortune 500 company, because, just like judges who preside in the courtroom, their power was given to them. Now, I’m not saying that power isn’t earned, but simply that it is given. Power may not be a free gift, but it is a gift. So, how exactly is this information going to profit you? Well, I’m assuming that everyone listening to this program wouldn’t mind a bit more power in their lives, and since the amount of power we possess makes everything else we want to accomplish in our social interactions much easier, we should all attempt to understand power in such a way that we can obtain more of it.


122



Track Three Now in the next CD we are going to talk about the seven components of power that are always on some level or another being used amongst individuals to dominate the gatekeepers. People are the gatekeepers, and one of the easiest ways to dominate the gatekeepers is to acquire power. But what exactly do I mean when I say, “People are the gatekeepers?” Well, for one, there is literally almost nothing that you can do without the help of another person. It doesn’t matter if you’re going shopping, if you’re traveling, or if you’re going somewhere to do something that you like doing, because in all of these processes other people are going to be involved who you will need to open doors for you. Now, if you want a better job or if you want to make more money, or if you want to sell more products, in all of these situations you will need a gatekeeper to open the doors for you. People hire other people, and people buy the products that other people or organizations are selling. And no matter what you are doing, other people will be a part of your daily processes to some extent or another. Now, depending on how much power you have, this will depend on how the gate keepers treat you and on how many doors they are willing to open for you. So, in order to make your persuasion skills more potent…we’re dedicating an entire session to the topic of power. By acquiring more power for yourself, you will make every area of your life much easier. Let’s have a few quick examples about how power makes the art of persuasion easier. If the president of the United States went to eat somewhere, don’t you think he would get the best treatment and service possible? And if the president himself called someone on the phone and asked that person for a favor, don’t you think it would be easy for the president to get a favor? Of course it would. And no matter where the president goes in his territory, the gatekeepers will almost always happily open their gates to him. In fact, the president even gets to go into foreign territories and receive special treatment there as well because of the power that he possesses.


123



Now, let’s begin to narrow things down a bit more into practical examples. Let’s imagine the president of a fortune 500 company. Is there anyone who works in his entire organization who would not be willing to open the doors for him that he wants open? In fact, almost everything he does within the boundaries of his territory is easier for him to do. He even has the option of dating many of the women who work at this company…because he is a successful figure of authority. Now, in this program we have continually been studying persuasion so that we can persuade other people to give us more of what we want, but while we’re doing that we should also find ways to increase our power so that we will not need to do as much work. And the more power you possess, the less work you will need to do in the persuasion process. So, if people are the gatekeepers, then this one fact alone is the main reason why persuasion is necessary. If people weren’t the gatekeepers, then there would be no reason to persuade them. But in fact they are the gatekeepers, and the way that other people treat us and the doors that they are willing to open for us often affects our quality of life. And the truth is that people often do not treat other people fairly. This means that you may not automatically be given the opportunities that you deserve, to the extent that you may not be treated the way you should be treated. So, because the gatekeepers are often either unfair or unrealistic, and because they are likely to not open the doors to you that you want them to open, you need to learn as much about persuasion as you possibly can. We must often persuade the gatekeepers to get them to open doors for us. We must persuade gatekeepers to give us what we need and to give us the opportunities we deserve. And one of the greatest ways to persuade the gatekeepers is to simply obtain more power than they have. People who possess power are automatically persuasive, and since power is possessed by some people, then all people must have the ability to possess it. The problem is that most people don’t know how to become powerful, or they don’t think that they have the ability to become powerful. But nothing could be further from the truth. Track Four Now, as we continue with this Pre‐Talk, I’d like to take the time to tell you about some interesting principles about power. These principles of power are based upon the reality that one form of power can be exchanged for another form of power.


124



Let me tell you some details of the big picture I’m talking to you about: For one, power is universal, which means that although there are different types of power, that power is still power. But, even though power is universal, there are still different types of power: There is the power of fame, the power of wealth, the power of politics, the power of a nice job, and many other different types of powers…such as the power of beauty that many women possess. In fact, beautiful woman are excellent examples of people who possess power. Think about it…beautiful women are most likely to get hired for better jobs; they are most likely to get treated better anywhere they go by both men and other women, and the gatekeepers are much more likely to open the doors for any beautiful woman who knocks. So, now that you are aware that there are different types of power, all you need to worry about in the beginning is to acquire one type of it, then you can then begin to use this as leverage to acquire other types of power. So the game of Power, when appropriately played, should be played like the game of monopoly. You keep the power that you have, and you use this power like a merchant in order to trade with it in the exchanging process to acquire other forms of power that you didn’t have. This is a form of what is known as monopoly persuasion. Remember that the exchanging process is where you exchange the value you have in one area for value in other areas. Let me give you some examples of people who are doing this: First, let’s talk about celebrities because they rank in some of the highest class systems in our modern day society. Let’s begin to study their behavior and how it relates to the exchanging process. History is full of examples of where common people have become powerful and influential celebrities, and since each one of you has the ability to become a celebrity in your own environment, this is an excellent place to start. Now, as we consider the celebrity, we must consider the fact that there are different types of celebrities. For example, we have actors, singers, athletes, models, comedians, even street magicians and public speakers. But, the funny thing is that a celebrity in one world can have very little social value in another world.


125



So, an athlete may have little value in the music industry, and he may not get invited to any of the parties that the actors go to. But, sometimes what happens is that the athlete exchanges his social value with other class systems so that he is able to multiply his power. So, an athlete may use his social value to do commercials, and these commercials may land him a part in a movie, and then he’ll get invited to backstage passes at a concert…and in no time he will be seen hanging out with and even dating popular celebrities. And all of this originally began because of his talent to throw a football or because he could play a sport well. So, first we need a talent that we can excel in, then we need to establish social value within the class system that out talent pertains to, and then we can exchange our social value to the extent that we can have life open doors for us so that we can go almost anywhere we wish and so that we can interact with almost anyone anytime. Now, before I continue with this argument, let me remind you of the woman who wrote the harry potter books. This woman was at one time on welfare, so she was once a member of the low ranking class systems. But, she used the talent of writing to get books published to the extent that she has now become a household name, a celebrity, and one of the richest women in the world. It didn’t happen overnight, but it did happen. And because what happened for her can happen to anybody, this process of her success is worth mentioning. Power may not be easy for us to obtain, but it is possible for us to obtain, and this reinforces the importance of its study. Now, let me give you another quick example about a man named Patrick Dempsey, who is another famous man who has starred on television for many years. Patrick Dempsey began his impressive career as a professional juggler. His skill of juggling, a skill many of you will not believe is important, is what literally led him to being able to make the right contacts and to get parts on film. NO juggler. NO Famous Patrick Dempsey. Do you understand the philosophy? Power starts small and it only pertains to one of many disciplines, but, once we establish it we can exchange it for social value in other disciplines. And this is important because every one of us either has a talent or can develop a talent that they can use to establish a


126



powerful profile of social value so that they can participate in the exchanging process that is one of the core elements to mastering the art of how persuasion can dominate social interactions on any scale. All of you have seen this happen on smaller scales, because the same principles are being applied when a person performs well in one job position at work so that they are able to exchange the value that they have built up for themselves in this position for a higher paying job position. People are always using the exchanging process to increase their status and elevate their social value. Now, as many of you may have noticed, the process that I have been describing to you is the exact representation of a pivot ladder. A pivot ladder is when you use the position you are currently in as a pivot to elevate yourself to the next step on the ladder of your greatness. Then, you use the next step as another pivot into an even higher position…and so forth. Track Five Now, one of the core principles to keep in mind about power is that power also switches. But what do I mean when I say, “The power switches?” Well, what I mean is that power is weak in one area while it is strong in another area, and this depends upon several different factors, such as: The timing and situations, and oftentimes the location where we are attempting to exert our power in. Think about it: There literally isn’t one form of power that is not mingled with as much weakness as it is strength. If one is powerful at medicine then they are weak at law, or if one is powerful at law then they are weak in marketing, or if one is powerful in marketing then they are weak in medicine. If one is elected into a powerful office, then they must abide within their jurisdiction to remain powerful; otherwise, they will enter the jurisdiction of another person and will be forced to be subject to their authority. Power is also dependent upon the timing and upon situations. In fact, if you were to ask what the most powerful weapon in the military is, the response would most likely be the atomic bomb. But even though the atomic bomb is perhaps the most powerful weapon in the military, it is also the weapon that is most seldom used, and because it is most seldom used, it is just as weak as it is strong.


127



However, if the time and the situation come for the atomic bomb to be used, then its power has the chance to present itself. Think about it, because in the art of persuasion there are supposedly many powerful systems, but the times and the situations that you will usually be encountering within your social interactions do not enable you to utilize these systems so that all of them can be put into effect at the same time so that you can profit from them. In the persuasion community, this strange phenomenon of how some of the most powerful techniques and strategies can seldom be used is referred to as the atomic principle. So, Different times and situations call for different tools and systems to be used. So, as a shrewd persuasion artist, you should take on the form of the chameleon so that you can switch the power when the environment switches. Now, history also gives us endless examples of how the power switches, because every single one of the most powerful nations in history have in some way or another lost their power and another nation was given the power to rule in that nations place. And each time this happens, the power switches. In politics too, the offices that the politicians are elected for are only for a certain period of time, and then the power is given to someone else. The power of beauty that women possess is also like this. Beauty is one of the most powerful forms of power in the world that many successful women have possessed, but as these women grow older, their beauty begins to wane and this power is bestowed upon younger women. So, those who are powerful in one world may not be powerful in another world. In fact, if you were to consider nature for a moment, you can imagine the sharks and the lions. The shark is king of the ocean and the lion is king of the jungle. But, if the lion goes into the ocean, the lion’s power is gone and the sharks will destroy it. Likewise, if you take a shark out of the ocean and put it into the jungle, the lions will destroy it. We have example after example of how the power switches, and in the art of persuasion, the main ways the power switches is through timing, situations, and locations. Now, as a persuasion artist, you should not only adapt to these different times, situations, and locations, but you should also use the exchanging process to create new forms of power in the future by using the power that you now have in the present.


128



Let me give you some more examples of this: If a woman is beautiful when she is young, she can use her beauty to establish enough fame or wealth for her so that even though she may grow old and lose the power of her beauty, she will have other forms of power to rely upon later in her life that she once established while she was beautiful. She may even have made powerful alliances with wealthy men who were interested in her because of her beauty, and by playing her cards right, the alliances that she made will linger… even though her beauty no longer remains. Another example could be an athlete who used the power of his class system to penetrate several other class systems so that even though the time will come when he no longer is able to play sports, he still is able to possess the power to prosper within the other class systems that he made alliances with while he was an athlete. Now, how much you decide to exchange your social value and how far you decide to go is up to you. But, if you play your cards right, there is no end to your glory. So, you can do a little or a lot. The choice is yours. If you are content where you are, then by all means stay there. Because contentment, as the ancient Taoist philosophers has said, is also a form of power too. Track Six Now, because the power that dominates social interactions switches so much, we often have need of a secondary. The secondary is a backup resource to the primary resource to the component of power that you may lack. So, for example, if we were talking about riches…and somebody didn’t have too much money, then the secondary would be a different type of riches such as wisdom, talent, or powerful alliances. Then, after the secondary is established, you can later resort to the exchanging process that we have already talked about to accumulate more power. Now, in order for you to be able to establish a strong secondary, you must fully understand self. You must be completely honest with self so that you can determine what you don’t have and in what ways you are lacking, because this honesty is what gives you the ability to build a powerful secondary. You see, in the grand scheme of things, it doesn’t really matter what you don’t have, what matters is your ability to compensate for what you don’t have so that you can still succeed. But if you do not weigh


129



yourself properly by appropriately understanding both your strengths and weaknesses, you will not be able to understand your potential and limitations. This is why you need a powerful secondary. Now, you may still run into problems establishing a secondary. If this should happen to you, and you are lacking a resource to such an extent that you cannot compensate for it, then the secondary that you should attempt to establish should come directly through the exchanging process by building up the resources that you do have access to while you ignore the resources that you are unable to have access to. By doing this you can concentrate your forces as you focus on what you can do instead of focusing on what you cannot do. Track Seven (Exit) The game of power is a game that many of the ancients used to play…it kind of reminds you of the true saying, “They don’t make em like they used to”. And the key to acquiring more power is to first simply understand what power really is, because once you can understand it, you will be able to fully grasp it.


130



Track One (Open) This is the Practical Persuasion System for session five. The secret to creating powerful persuasion recipes is to use the proper ingredients. But, there is a secret that all of you must know about the ingredients of power, “The ingredients bear no resemblance to the finished dish.” This is the secret which means that the path which leads to power does not look like the power it is leading to…a classic illustration… of Disguised Hypnosis… Track Two Welcome everyone, to this fifth CD, entitled, Beyond Leverage: The Seven Components of Power. In this CD we will go directly into a discussion of the seven components of power so that you can discover exactly what the ingredients of power are so that you can begin to integrate power moves into your persuasion recipes to enhance your status wherever you happen to be. So, let’s have a brief look at what the seven components of power are before we actually begin to discuss each one of them in detail: The seven components of power are: Genetics, Resources, Knowledge, Compensation, Scarcity, Disorder, and Action. Ok, let’s have a little chat about the first component of power, which is genetics. Now, in this day, the conventional thought process is that genetics has absolutely nothing to do with power. But is this really true? Take a moment to consider the ancient kings, or take a moment to consider the present day royal families in some of the countries around the globe. Isn’t it true that in times past that one of the Kings son’s was heir to the throne? Isn’t true that it’s the offspring of the royal family who is heir to the throne? So, how could anyone really say that genetics has nothing to do with power? Now, let’s begin to move down the power chain and talk about the owners of powerful fortune 500 companies, because time and time again we see that the owners, founders, and the people who possess powerful offices in these companies make sure that their children can either inherit the ownership of these companies upon their parents decease or that their children have the ability to occupy the highest paying positions in these companies as soon as their children have the opportunity to work. Copyright © 2008 – The Persuasion Company - All Rights Reserved Worldwide.

131



Now, like all things, there are exceptions to this rule. But, ever since history began the role of genetics has made life either easier or more difficult for each and every generation that has ever existed. Now, if you’re like me and you didn’t grow up in a rich family, and you didn’t grow up in a royal household, then you must look into your secondary resources to profit from the power component of genetics. In this case the secondary is the natural gifts that each and every one of you were born with. You see, even though many of us were not born into a royal or rich family, we all are born with unique talents and capabilities. Everyone was born with the natural ability to do something better than the next person. So, first you must discover your talent and then you must use your talent to achieve the heights of power. It doesn’t really matter what your talent is, because as soon as you begin to use it as a tool to climb the ladder of power, you will begin to have opportunities to exchange your social value. One way this can easily be achieved is by somehow integrating your talent with the entertainment industry. In fact, this is such a practical and effective idea that even simple, and often underestimated talents have been able to lead to power within the entertainment industry. Home improvement skills, cooking skills, and even athletic skills have led people to fame and great power. Stage hypnotist and street magicians have also used their talents to achieve fame and power. But, you don’t have to get on television. You can always write books or stories in that powerful literature tends to have the same effect. Now, these examples lead to fame on a major scale, but you can use the same principles to obtain social recognition at your workplace or in whatever environment that you want to obtain power in, and perhaps the quickest route to power is fame. Now, this may seem like work…and you’re right. The game of power is a game that you need to play and consistently work at, so you can’t win if you don’t play. Power is something that people possess, and because power is something that people have, power is something that people have to work for. You must work for what you want, and there is simply no strategy or set of techniques that can change this. So if you really want power in social settings, then you need to do power moves within the context of social settings to obtain it.


132



Now, we are only beginning to brush the surface on what the components of power really are, so if in one area you fall weak, you can always compensate for your weaknesses in a variety of other ways. And if, in the game of power, there is anything that you do not have, then you must be a shrewd persuasion artist and compensate for it with the things that you do have. Now, before we continue with this discussion about the seven components of power, I want to remind you of what we talked about in the pre‐talk for this session, and this is that the power “switches” so that it changes depending upon the time, situation, or location that you happen to be in. So, what this means is that genetics will only take a person so far. Genetics may empower one to inherit wealth or some type of throne, but genetics does not guarantee one receive the other important qualities a persuasion artist must possess. You need to understand this crucial component of power, not necessarily because you have it, but because many of your opponents are only in the powerful positions they are in because of this one power component. This means that the high paying jobs they have, the fancy cars they are driving around in, and everything else that they have going for them is only a result of their genetics. They were born into that way of life, they didn’t earn this way of life. So, if this is the type of powerful opponent that you are dealing with, the good news is these type of individuals are most easy to defeat, because they were never trained for greatness…they only inherited greatness. There is a difference between people who earn their stripes and people who inherit their stripes. Track Three Ok…so let’s go into the next component of power. The next component of power is “resources”. Resources can be acquired in a variety of ways and can indeed take on different forms. Resources can be individuals who are on our side, they can be tools that we possess, or our resources can be looked at as intellectual property. Now before you begin to gather resources, you first need to consider your objective.


133



Then, based upon your objective, you should gather the appropriate resources that are necessary and beneficial for you to accomplish this objective. So, for example, if your objective was to move up in the company that you work for, or even if your objective was to be the most powerful person in this company, then you must first think of the resources you should gather to help you do this. In this particular scenario, one of your most important resources will be your alliances. If you have even one alliance, then use this alliance to make more alliances, and continue to acquire important alliances until you have so many of them that it will be easy for you to advance in the company. If, however, you don’t have any alliances to start out with, then simply start from scratch and begin to use strategies to form alliances. With each new resource that you gather, other resources will be easier to acquire. So in a way you can think of resources as a domino effect, because the act of acquiring one resource will provide you with other resources. Now, this idea of using alliances as your resources does not encourage alliance dependency. I’m not saying that you should fully depend upon alliances because that would be a form of entanglement. Now, there is also a different type of resources that I should mention, and these are secondary resources. Secondary resources are sub resources that help you acquire the main resources. Let me give you an example of these types of resources: If you needed to make an important alliance within the company you are working for, you may not be able to get access to that particular person so that you can make an alliance with them. In this type of situation you should use a sub resource to secure the main resource. In this case the sub resource would be something that gives you access to this person so that you can proceed to form an alliance them. You may need to switch departments you are working in or to gather information about where this person eats lunch at so that you can accidentally bump into them. Then, by securing secondary resources, you can make it much more possible to obtain your primary resources. So by gathering information about your potential alliances and by securing a location that gives you access to them, these would examples of gathering sub resources. As a rule, the basic formula for acquiring resources is to first define your objective, then to define the primary resources that are needed to help you achieve your objective, and then the next stage is to discover the secondary resources that almost will guarantee your ability to secure the primary resources you are after.


134



Track Four Now, the third component of power will be your knowledge. Knowledge is the skill whereby we systematically achieve our goals through our mental rehearsal of facts and instructions that are designed to enable us to achieve a certain outcome. Knowledge is perhaps the most easily accessible component of power, and yet there are many who either do not bother tapping into its resources or they do not put into practice the knowledge they acquire. Now, a quick word of warning about knowledge: What I mean by knowledge are facts and instructions that are practical and realistic. I’m not talking about fancy theories that you cannot trust or questionable doctrines that will not profit you in real life situations. The knowledge that I’m talking about is first of all specifically aimed at teaching one precisely what they need to know and it is within context of the goals they are trying to achieve. So, if you are trying to achieve power and higher positions in the work place, you should acquire knowledge that will help you achieve this particular outcome. You should not waste your time trying to apply the knowledge of foreign disciplines that are not related to your quest towards power. So you must synchronize your knowledge within the context of the goals you are trying to achieve. If you are trying to build a powerful business or if you are in the process of performing power moves in social settings so that you can build your social value, you cannot resort to foreign disciplines because these techniques were designed for entirely different purposes. So, see to it that the knowledge you are acquiring is within the context of your goals and make sure that the sources of your knowledge are practical. Now, this is a perfect time to consider the concept of disinformation. Disinformation is corrupt knowledge that is disguised as the truth and it is designed to mislead people. Disinformation is often a counterfeited version of the truth, but it is never really what it is packaged up to be. So, it is your job to sort out the disinformation from the true information so that you can study and absorb the pure knowledge that is truly beneficial to you. Genuine knowledge is a type of armor you can arm yourself with in the game of power, because anyone who increases in knowledge automatically increases in power.


135



You see, by simply being aware of something, your behavior will automatically change, and as your behavior changes, the results in your life will begin to change as well as you begin to achieve the goals that you want to achieve. Now, in the game of power, there is a secondary use of knowledge that you can integrate with your persuasion strategies. You can sow disinformation among your opponents. Since you know how important knowledge is in achieving your goals, you also can count on it that your opponents are also relying upon knowledge to achieve their goals. And this is where you indirectly sow disinformation among them so that they are more prone to fail while you are more prone to succeed. So, as a persuasion artist, you can also indentify and collect the various sources of disinformation that are disguised as most appealing, and then you can have a storehouse of deception to feed your opponents with so that they are always much more likely fail—having been mislead by the disinformation that was falsely presented to them as knowledge. Listen, just like war and the martial arts are largely based on deception, so also is psychological warfare based in part upon deception as well. War is not a gentleman, and psychological warfare is like a form of mental martial arts that uses deception in a multitude of ways. This is a non bloody type of warfare that is happening through deceitful television commercials, false advertising, telemarketing, and just about any process that involves relationships or sales. Psychological warfare happens on a minor scale every time a telemarketer calls your house and tries to manipulate you to buy something you had no intention of buying. And every time you go to a car dealership, psychological war has begun as aggressive salesman follow you all over the place trying to get you to spend more and more money. Psychological warfare is everywhere…the credit card companies are doing it…the politicians are doing it…the marketing companies are doing it…even respective colleges are doing it so that they can get more students to sign up for their programs so that the colleges can make more money. So instead of pretending like psychological warfare doesn’t’ exist, why not move into the fight instead of denying that there is a fight. There is psychological warfare all around you…every single day. And part of war ever since ancient times has been gathering of intelligence and the distributing of disinformation.


136



So, in the art of psychological warfare, we also must gather intelligence and prevent other people and organizations from wasting our time and money with the heaps of disinformation that is being falsely proclaimed as knowledge. At the very least you should be aware of how powerful disinformation is, because disinformation is the exact reason why there are so many superficial models of this world. Track Five Ok…let’s move on to the next component of power. The next component of power is Compensation. Compensation is the key to being able to achieve victory under any circumstances because you compensate for your weaknesses. An excellent example of the mastery of compensation was shown to the entire world by a woman named Helen Keller. Helen Keller became ill at a young age, and her illness left her deaf and blind, but she compensated for her weaknesses and became an excellent author and public speaker. She inspired many people during her lifetime, and her story continues to inspire millions of more people after her death. Now, I know that most of us are not in the same situation as Helen Keller was in, and that’s fine. The point I am making is that no matter what we don’t have, we can still find a way to compensate for it by using what we do have. And one of the most amazing things about this is that a lot of us don’t even know the talents and powerful resources that we have. A lot of us don’t know what our skills really are until we lose something. A lot of us don’t really know just how good we can be at something until necessity causes us to act. So, it is through our losses that we can be able to understand our true talents.


137



Now, through compensation we become strong by being weak. Through compensation we can end up with more than if we never had to compensate for some type of deficiency. So, it doesn’t matter if we should lack anything because we can compensate for these things if we do not have them. Track Six Now, the next component of power comes directly from the ancient art of military science. In the classic book, “The art of war” Sun Stu tells us that order arises from disorder. Now, just take a moment to think about this statement: Order arises from disorder. What exactly does this mean? Well, before we begin to look at this saying from several different angles that pertain to the context of persuasion, let’s have a look at some quick examples that are not related to the context of persuasion so that you can have an idea of what I’m talking about. Here are the examples for you to imagine: Example number one‐ A person has a weight problem, and it is their weight problem that causes them to start eating healthy so that they go on a healthy diet. Example number two: A shinny kid at school gets picked on because he is so skinny. And the fact that he constantly gets picked on causes him to start lifting weights so that in a year’s time he has one of the nicest physiques in his school. Example number three: A parking lot keeps getting terrorized by car burglaries to the extent that all of this criminal activity causes video cameras to get put up all over the parking lot and security officers also get hired to patrol the parking lot at night so that no one can break into the cars anymore. The end result of this beefed up security brings the crime rate in this parking zone down to almost nothing. Now, these were ordinary examples, but notice how in each of the examples that some type of disorder was necessary to create order. This happens a lot more in life than you might think, in fact. A lot of wealthy people became wealthy because they were once poor, and their poverty caused them to obtain the skill and intellect that was required to create wealth. Had there been no poverty, well, they may have just lived mediocre lives.


138



You see, when things go bad, this is what often causes things to get better. And all of these things are perfect illustrations of Disguised Hypnosis in action, because so many of the bad things that happen to people are actually the blessings in Disguise that enable them to become powerful and successful people. So, now we have laid a quick foundation for the importance of how a persuasion artist ought to take advantage of and master the disorder in every aspect of your lives in order for you to create order. When disorder gives us order, it is kind of like how the times of peace that we enjoy so much actually are a direct result from the disorder of the conflicts that we have went through. Now, on a major scale, you can consider how the nations in the world who are currently enjoying peace and prosperity once had to go through war to establish themselves as world powers in order for them to have the peace and security that they now have. But on a more minor and personal scale each one of you can think about how you must fight for anything that you want and love. If you want the best marriage, if you want to obtain your dream job, if you want the perfect figure or the best family life that is possible for you to have, then you must in some way fight for the things you want. You fight by educating yourself, by being consistent, by learning how to communicate and be persuasive on as many levels as possible, and by making the best alliances and doing everything within your power to achieve the outcomes you are looking for. But…one of the greatest and most powerful ways for any of you to be empowered to an almost irreversible extent is for you to be able to master disorder. Disorder, in a way, is like garbage, you will have plenty of it in your life and it is everywhere you go. But, just as garbage can be recycled and used, so also can disorder be recycled and used to create profitable situations that will take you closer to your goals and what you want to get out of life , and that is what you must do with disorder.


139



Disorder should be recycled into order, peace, and security. Success is failure turned inside out, so in the persuasion arena, you must make it your aim to create something beautiful out of something ugly. You must turn the bad things that happen to you into good things. Use the disorder of your social interactions and social situations to create order. Use the strength of your enemies against them so that when they resist you, all that happens is that they become weaker while you become stronger. Now, conventional thinking attempts to teach you how to avoid disorder and how to run from disorder, but you cannot avoid it so why not learn how to use it? Why not think of disorder as a gift? Disorder has made many weak people strong and it has caused many companies that were not making a lot of money to be transformed into billion dollar enterprises. Now, it doesn’t matter if the disorder you’re facing is the disorder of dysfunctional families, the disorder of your work environment, or the disorder of someone’s personality, you can use this disorder to your advantage to help you achieve your goals in life. Disorder can also be used as an offensive weapon against your opponent. How do you do this? Well, for one, you have to understand that just as disorder leads to order, so also does order lead to disorder. Think about it? When there is safety and complacency, there is also the risk of carelessness. When people become strong, they often let down their guard and become slack. So one of the greatest ways you can create havoc in your opponents’ lives is to give them as much order as possible. Give your enemies a false sense of security, and this false sense of security will give them the false impression of order. Now, if done correctly, this false sense of security will infect them with a disguised type of disorder that they will not recognize, and because they cannot recognize the disorder, they will have a difficult time defending themselves from it and recovering from it. Now, this brings up another important point: Because if disorder leads to order and order leads to disorder, then this means that even when you have order in your life that you should not let your guard down so that disorder can find its way back into your life.


140



The solution is to prepare for conflicts and struggles during the times of your peace so that when the times of conflict come you will be prepared to deal with them and so will be able to retain order in your life and not be forced back into disorder. Disorder is everywhere, so embrace it and redirect its power towards your goals and objectives. With this frame of mind it will be nearly impossible for you to lose. Track Seven Now, the next component of power is Scarcity. Scarcity has long been recognized as a form of power by celebrities, politicians, and also people in the seduction community. To give you a very brief example of the power of scarcity, consider the sun for a moment. .. The sun may shine for several days, but then it disappears every once in awhile. And even though the sun may come out every day, the sun also goes away every day as well. Now, what happens if the sun is out for several days in a row so that it starts to become common? Well, oftentimes if the sun is out for long enough, people will begin to get sick of it. This is interesting because even though people like the sun, they tire of the sun when it doesn’t go away. Now, when the sun does go away for a few days, what usually begins to happen is that people begin to desire it again. So, in absence is power. This same principle also applies to celebrities. Celebrities are not accessible to the public, and this is one of the factors that causes the public to desire them so much. And while it is true that we can always listen to our celebrities sing or watch them in a movie whenever we want, this isn’t the same as them being next to us and personally interacting with them. So, in a way the celebrities are far away from us, just like the sun is. And like the stars are far away, even though we may see them at night, so also are the movie stars far away…even though we see them at a distance. Now, let’s imagine for a moment that any one of your favorite celebrities decided to hang out with the general public everyday and all of the time. What do you think would happen?


141



Well, of course this would give the celebrity a lot of attention at first, but eventually the common people and the media would begin to tire of this celebrity and the celebrity would start to lose their power. Now, the point I’m making is obvious…if you can find a way to make yourself scarce, you will add power to yourself. This means that you must learn how to turn your back on people and situations so that you can walk away. If you chase your shadow, it runs from you, but, if you turn your back on your shadow, it follows you around wherever you go. In the game of power and persuasion, it is just as important to be able to walk away as it is to be able to approach. Now, as I had mentioned towards the beginning of this track, people of both sexes use scarcity in the art of seduction all the time. Women are experts at making themselves scarce. I’m sure you’ve all heard of women who were playing hard to get. Men also have started to make themselves scarce in subtle ways to the opposite sex to appear more attractive. Men may do this by appearing uninterested when the really are interested, they may get a woman’s phone number and then not call her for a while, or they may seem interested in a woman at first and then seem uninterested later. Listen, it doesn’t matter what type of social interactions you are trying to dominate or what social setting you are seeking to excel in: scarcity should be one of your secret weapons in your arsenal of power moves. And another bonus to you being able to use scarcity is that a lot of people are too scared to use it. People are often afraid to walk away. People are scared to turn their backs on another person— especially as a means to persuade another person. But, time and time again scarcity has been proven to be an effective power move. A quick word of warning though: Don’t’ overuse scarcity. If you use scarcity too much you will also lose power. Remember, the sun has to come out and shine once in a while. The politicians and the celebrities have to appear before the public once in a while, so make sure that you don’t make yourself too scarce. Copyright © 2008 – The Persuasion Company - All Rights Reserved Worldwide.

142



Track Eight Ok…so let’s move on to the final component of power. The final component of power is Action. You must take action to get the things that you want from other people. If you are interested in getting to know someone better and never take action towards getting to know that person, this means that you most likely will never get to know that person the way you want to because you have not taken action. Now, you could have everything going for you, and you could have done everything else right, but if you do not take action, you will not have the things that you want. So, if you are at a public place and happen to notice a very attractive woman nearby, if you do not take action and approach her, she will leave and you will lose your opportunity. There is nothing you can do, and there has never been a single strategy invented that can take away the need for you to take action. You can go to school, you can plan, you can save money, you can dress right and make yourself look right, but without taking action you will simply not succeed. And no matter what you study or how hard you study it, if you do not take action to put what you are studying into effect, then what you are learning will not profit you and you will not win. This is a common thing that needs to be said. The world is full of people who don’t actually do anything to get what they want. The world is full of people who have romantic feelings towards someone but never even remotely express those feelings to the person that they have these feelings for to give this other person a chance to respond. You must have an action plan that forces other people to respond. The world if full of people who want a particular dream job and yet never take action and apply for this dream job. Now, there are also plenty of people who want to dominate social interactions and who want to be able to persuade individuals and groups, and yet they never take action so that this skill becomes a possibility for them. Listen, action is a timeless principle that is necessary to begin social interactions, to maintain and dominate social interactions, and to discontinue social interactions. So it doesn’t only matter if you’re running strategies and patterns, gathering intelligence or sowing disinformation, whatever you want to achieve in the art of persuasion is dependent on your willingness to consistently take action.


143



Now, what is crucial for you to understand about action is that one action gives birth to the necessity of taking another action. And the more actions that you take, the more actions that will need to be taken. Let me give you an example of what I mean by this: If a man takes action and approaches a woman he is interested in so that he can get to know her, he then needs to take other actions that will enable him to have a productive conversation with her. Then at some point he will need to take another action that will make it possible for them to communicate again…perhaps by getting her phone number. Then, he will later need to take action by picking up the phone and calling her. Then, he must take the appropriate actions over the phone so that he can see her again. Then, once he sees her, he must take other actions towards her so that they can become comfortable with making physical contact and to begin to moving forward with their relationship. So one action will put you into a situation where you will need to take other actions, and there are seldom exceptions to this rule. This is another illustration of the domino effect. Track Nine Ok…we have now finished discussing the seven components of power. You should now have a much more comfortable outlook upon the types of power that cause people to thrive in social interactions. It simply cannot be disputed that some people thrive in social interactions while others do not. And because some people do succeed in social settings more than others, then you may as well be one of those who learns how to be successful. The idea of being powerful is misunderstood by many people who do not understand how power is subject to change. Power, the mighty chameleon, changes its look and appearance depending upon where it is and what situation it is attempting to exist in. This means that those who are powerful in one place are not powerful in other places. But, as a persuasion artist, you can also change yourself like the chameleon so that you can be powerful in different environments whilst others cannot because they don’t know how to change.


144



And because you’ll know when the power switches, you can switch with it. Now, as you switch with the power, you can use the power that you actually do possess to exchange it with the power that you do not possess. This type of personality, in ancient Japanese military science, is referred to as the way of the merchant. The merchant always creates his own value through what he does not have by using the things that he does have. So, as a persuasion artist, as you are forced to enter different environments in order to influence different environments, you can become somewhat of a merchant as you exchange your social value. This is part of the true mastery of the alliance game, is when you are able to exchange social value for social value. You exchange your social status for a different social status, just like changing an outfit. And as you have been given several examples throughout this program, the initial social value that you use to engage in the exchanging process starts right where you are right now. And as you build yourself up from exactly where you are, you can then use your social value like a shrewd merchant to the point where it won’t matter where you are or whom you’re with, because you will always have something of value to trade for the other types of values that you lack. After a while, if you chose, you will not only be rich with money, but you will also be rich with resources and with wonderful, powerful relationships that you can be enriched from and enrich yourself anytime you wish. This is the true art of persuasion, and the longer you play the alliance game, the less you will have to play it. And the less you have to play it, the more other people will be playing it for you so that you can do less work. Track Ten (Exit) The Power Game…everyone wants to play it but there are few who know its rules. The rules are unbelievable because they are too simple. This is partly why there are so many stupid people who are in


145



powerful positions, because power is nowhere near as complicated as the intelligent person thinks it is. Power may be difficult to believe in, but unbelief is like a suitcase full of bricks…all you gotta do is set it down.


146



Track One (Open) Welcome to Condensed Seduction. Seduction happens accidentally every single day…and you can begin to discover how to create this accident intentionally. Those who have objections towards seduction are most easily seduced…because the more this process is resisted, the more powerful this process becomes…love can be such a battlefield. Track Two Welcome everyone, to this condensed Seduction program, entitled, The Game: Philosophical Approaches to Seduction. In this CD I will be using the philosophical method to present the information of this CD so that you will be able to retain more of this information and to be able to learn it much more quickly. Another bonus to this approach will be that I can literally jam pack this CD with so much seduction and dating advice that you will get as much information from this CD as you would if you spent nearly four thousand dollars to attend the various dating conferences. So, we’ve got a lot of ground to cover in this CD, so let’s get started: What exactly is seduction? Seduction is the practice of using unnatural processes to create a natural process of attraction. Now, this is exactly why a lot of women have an objection to this concept of seduction, because it is an unnatural process initiated by men to attract women. But women also use unnatural processes to attract men. Shaving, make‐up, sculptured nails, boob jobs and padded bras, finger polish and toe nail polish, and artificial hair coloring are some examples of how women use unnatural processes to make themselves attractive to men. Now, a long time ago I was watching a boot camp where men were being taught how to pick up women and to communicate with women more effectively so that they could be better at attracting the opposite sex. I watched as these men of different ages listened intently to everything the instructor was saying. They were even taking notes as they hung on every word the dating instructor said.


147



These men had signed up for a very expensive boot camp that also required them to go out every night to local bars and approach a certain number of the women they were interested in so that they could begin to condition themselves to the art of seduction. Take a moment to think about this, because these men had spent nearly four thousand dollars, and I remember thinking to myself how sad it was that so many women misunderstood the intentions of these men. These men adored women so much that they were willing to spend up to four thousand dollars and attend a rigorous boot camp because they cared about women that much. It wasn’t just about sex. If it was just about sex, those men could have saved thousands of dollars and hired a high priced call girl for that matter. No, these men wanted options to find their dream girl, just like everybody else wants options. It’s kind of humorous when you imagine women getting angry at men who are doing everything in their power to learn how to make themselves more attractive to women so that they can communicate with women better. That doesn’t really make too much sense when you think about it. An ancient Taoist saying says concerning the opposite sexes that we want to love each other but we don’t know how. This is true in many ways. How many times have you been interested in a woman but didn’t know how to express your interest towards her? How many times have you walked by a woman in a shopping mall or a grocery store who deep down inside you wished you had the chance to talk to her so that you could see what she was like? This happens often in all of our lives, as we continually struggle with the social conditioning we have been conditioned with. So, seduction is practiced by both sexes in different ways, and seduction is in many ways misunderstood. Track Three Now, let’s move on to the topic of the different styles of seduction. There are generally two main styles of seduction being practiced by men today: The type of seduction that relies heavily upon the use of language patterns and the type of seduction that relies heavily upon pick up. This is important for you to understand, because both styles of seduction have their strengths and weaknesses.


148



I remember a few years ago one of my friends who was training in the type of seduction that uses language patterns tried to get with this gorgeous blonde. She rejected him, and a few months after that my other friend who studied the pickup style of seduction ended up getting her phone number and the two of them started dating. The funny thing was that we all started to hang out together, and the woman forgot about my other friend who she once rejected so that she didn’t know that they had met before. Well, within the process of one week, my other friend who was a language pattern seducer had taken the gorgeous blonde from my other friend who was the pickup artist seducer. This taught me an important lesson about the game, because the language pattern type of seduction is weak at the initial approach, but in many ways this style of seduction picks up where the pickup style of seduction leaves off. Now, let me say that pick up is the most potent form of seduction I have ever seen when it comes to the topic of successfully meeting women anywhere and anytime. Pick up is a science that has a solution to almost every problem that you could ever encounter in meeting a woman. But I have also seen the language pattern type of seduction pull off some unbelievable seductions, and the quality of these seductions was astounding, which means that I’ve witnessed some very unattractive men use this approach and successfully seduce and satisfy some extremely attractive women who were way out of their league. I recommend that you study both styles of seduction and combine the best techniques from the best resources so that you can have the best of both worlds. It also comes down to what type of person you are willing to be and who you want to be. I have a friend in the seduction community who is notorious for doing what are known as silent seductions. He goes by the name Wolf, and he totally has blown people’s mind with the silent seductions he consistently is able to pull off. You see, Wolf has resolved within himself that he is the quiet type, and he refuses to act outside of his seductive character to attract the opposite sex. The problem with Wolf’s silent seduction model is that Copyright © 2008 – The Persuasion Company - All Rights Reserved Worldwide.

149



in a place where people are coming and going, Wolf’s game is restricted. But, in other environments like the workplace where Wolf has consistent access to the women’s minds he is working on, Wolf has tremendous success. Anyway, even though there are weaknesses to Wolf’s game, Wolf doesn’t care because he refuses to act outside of his character. Track Four Now, there are several different strategies and techniques in the various schools of seduction, but some of these techniques are unnecessary. So, for practical purposes, we will condense the numerous strategies out there for meeting and attracting women into the OTC model. The OTC model stands for Open, transition, and Close. You must open a conversation with a woman if you want to meet her. It’s almost always like this, so you must learn and condition yourself to learn how to open. There are different types of openers, such as front openers, rear openers, situational openers, preference openers, and non openers. A front opener is when you’re upfront with the woman about why you are starting a conversation with her. When you open like this, it’s no secret that you find her attractive. A rear opener, on the other hand, is when you approach the woman in an indirect way so that you temporarily conceal your attraction from her in order to build comfort with her before you begin to create attraction between the two of you. A situational opener is when you open up a set with a woman by using the current situation the two of you are in as a reason to start a conversation with her. Preference openers are when you approach a woman and start a conversation with her by asking her what her preference is about something. A non opener is when you just approach the woman with no preconceived opener in mind. Non openers are preferred by many advanced pick up artist because they seem like the most natural form of openers to the woman. A problem with using some of the above openers that you may encounter is that the male seduction community has been so successful that several television shows and books have begun to publicize a lot


150



of the opening strategies that men are using at nightclubs to meet women. This is why the non openers are becoming popular. Now, let’s take a moment to talk about what the seduction community refers to as the “interview opener”. The interview opener is the poorest quality of all openers, and many women hate this type of opener and are exposed to it on a regular basis. The reason why it’s called the interview opener is because the man asks the woman a bunch of questions as if she were at a job interview. Some of these questions run along the lines of, “Come here often?” “What do you do for a living?” Or, “What do you find attractive about a man?” These openers are weak and aggravating to women. Some women who are really beautiful get approached ten to twenty times minimum each time they go out, and each time they are approached a man has the same boring line of questions lined up for her that she has answered a thousand times. Look, women don’t want an FBI interrogation when they are approached. This is an unkool way of doing things. So, let me give you one of the most powerful tools available to start a successful conversation with a woman. By the way, you can also use this tool for phone conversations too, because phone conversations are also another vehicle that many men use as an opportunity to drag women through FBI interrogations by asking them too many boring questions. You see, when people first meet it can be difficult to participate in the conversation, especially when you don’t know what to say and the other person is expecting you to say something. So, this is why you should learn how to establish a monologue. A monologue is where you engage the woman in the conversation, but you are also isolating her from the conversation at the same time because you are doing most of the talking. All you need to do is enrich your monologues and use them as an opportunity to convey social value to yourself through the use of the stories you are telling her and by everything else that you are saying.


151



If she interrupts you monologue and wants to give you feedback…no problem…all you need to do is reinstate the monologue. In the seduction community, this is referred to as chaining monologues. You can chain one monologue after the other until the woman is comfortable giving you consistent feedback. You’ll know when she becomes comfortable because she will begin to go into monologues of her own. When she does this, this is the emotional connection you are looking for. Now, this concept of the monologue is also excellent in the phone game. It is a common problem for men to be able to get a woman’s phone number only to later ruin his chances with her because of poor communication that occurs while he is working the phones. While you’re working the phones, you must take into consideration that just because a woman has given you her phone number, that this doesn’t mean that you aren’t strangers. So, as you first begin to speak to a woman on the telephone, the awkwardness of being strangers is still there so you need to be careful that you can transition her comfortably into the conversation. One of the best ways to do this is to go into a interesting story as soon as she answers the phone. This will take the pressure off her, and you will also stand out in a good way from the other guys who are calling her and competing for her attention. So, use monologues and stories as your main transitions tools. Now, another excellent transition tool is subtle physical contact. You see, the sooner you make physical contact with her, the sooner the awkwardness between you will disappear. I’m not talking about sexual physical contact at this point, just taps on the hand or on her shoulder. You can also give her a playful hug. There are many variations of this comfort building type of physical contact you should be transitioning into, and it’s important to notice if she begins to initiate some physical contact of her own. If she returns physical contact as a result of your physical contact, you have successfully paced her and can continue with the transitions. Now, you must be a closer. There are several different types of closes in the seduction process: We have number closes, kiss closes, etc. The important point that needs emphasized is that you must proceed with the close. Do not expect the woman to close.


152



I few months ago I was talking to a woman who said she wanted a real man. I asked her what she meant by this, and she replied, “A real man has the guts to ask me for my phone number and to call me. And when he calls me he has the guts to ask me out on a date, and when we go out on a date he has the guts to kiss me goodnight.” Needless to say, opinions of what a real man is to a woman will vary, but you get the point: You need to be a closer. Now, the OTC model will continue to repeat itself. This means that if you get a number close, that you will need to reopen a conversation with the woman by calling her on the phone, and then you will need to transition and close again. But each time you repeat the OTC process, your relationship with the woman whom you are dealing with should experience a new amount of growth. Track Five Now, let’s talk a little bit about the topic of qualification. Qualification is the processes of letting the women know why she has won your interest. To be honest with you, it took me a long time to understand this process of qualification. It didn’t make any sense to me, because if the woman could tell that I was interested in her, then why should it matter why I was interested? Anyway, around this time I was watching a television show and there was this woman on the show who had fake boobs and she was complaining how men stared at her boobs too much. I remember thinking how ridiculous that sounded, because if she didn’t want men to stare at her boobs then she shouldn’t have spent thousands of dollars on a boob job. Anyway, on this same show were other women with nice bodies who were complaining that men only wanted them for their bodies…and then it hit me. Now, let me pause for a moment here and tell you that what I learned is my opinion. Anyway, it hit me…women know that if men only want them for their looks, that their relationship is not secure because as soon as the woman ages, gains weight, or loses her beauty in any way that she also has a good chance of losing her man. This same rule applies to the women with fake boobs who get offended when men are attracted to the women as a result of the fake boobs, because deep down inside the woman knows that her boobs are fake, so if a man is attracted to her boobs , then he may no longer be attracted to her as he gets to know her and finds out that her boobs aren’t real.


153



So, because the woman with fake boobs knows her boobs are fake, each time she notices a man is attracted to her because of her fake boobs, she doesn’t consider this attraction genuine because the man is not attracted to a genuine part of her and this bothers her. Anyway, this started to shed some light on the need for the qualification process. In order to qualify a women, you need to give her a reason why you are attracted to her that is based on who she really is and not what she looks like. This way, no matter what happens to her appearance in the future or whether she has her make up on or not, she can depend on your attraction towards her. Track Six Now, let’s talk a little bit about what are known in the seduction community as yellow knife strategies. Yellow Knife strategies are called yellow knife strategies because the yellow signifies weakness while the knife part of the title signifies power and effectiveness. This means that the yellow knife strategies are powerful strategies that you wouldn’t think would be anywhere near as powerful as they were. So let’s take a moment to take a look at a few yellow knife strategies. The first yellow knife strategy is the number one strategy in the seduction community that is used for meeting women. According to this strategy you simply walk up to the woman, tap her on the shoulder, and start a conversation with her. Needless to say this is common knowledge, but its powerful common knowledge that needs to be said. Instead of waiting for the woman to notice you or instead of trying to impress her, just walk right up to her and tap her on the shoulder. As soon as you do this, you have created your own reality with her. You have taken fortune into your own hands and caused the two of you to meet. This is a power principle of seduction, because in the game you cannot sit around and wait for things to happen. Instead you must make things happen. Now, the next yellow knife strategy is to show the woman certain handshakes that require a lot of touching. This should be done humorously, but just think about how within five minutes of meeting her


154



you already would have removed the physical contact barrier with a simple handshake game. This will accelerate comfort and will set you apart from the majority of men who approach her. This next yellow knife strategy is one you may already have heard about, but I would like to go into a little more detail about it in order to add some extra dimensions to its full meaning. Many of you have already heard about men using dog parks to attract women, but I think it’s different bringing a dog into a place where dogs aren’t expected. In a way, this is one of those stories that I wouldn’t usually be telling people on one of my audio programs, but because this was such a powerful event, I guess I’ve gotta tell you about it. It all starts with this cute little white dog I have. Now, this little dog looks like a little white cotton ball…you know the kind I’m talking about. Anyway, a relative of mine was in a care center and asked me to bring the dog the next time I came to visit. So I did… Well, I wasn’t even in the care center for five minutes until some extremely attractive nurses had approached me and started asking me about the dog. They started petting the dog, and then they started conversations with me and began to pull their cell phones out to show me pictures of their dogs. Now, I’m giving you a condensed story of what happened, and this is only the beginning. Throughout my entire visit, the nurses were all over because of this little dog, but like I said, this was only the beginning. So, on the way home I decided to stop at a fast food place. All I did was go through the drive through, and as soon as I got to the window some very young and attractive woman was all over me because of the little white cotton ball in the front seat of my car sitting next to me. She also began to tell me about herself and her dog of course. Anyway, let me conclude this yellow knife strategy by saying that a little white dog will attract ten times more women than a high priced Armani suit.


155



Now, let’s turn some of our attention towards the concept of the male appearance. Years ago I was out and I saw this well dressed man sitting at the bar waiting for women to approach him. Yet, as he waited for women to approach him, other men who were not as well dressed as that man were approaching women and leaving the bar with them. This taught me that you could be the best dresses and the most attractive man in the whole world, but if you are not willing to approach women then you are likely to find yourself without women. Track Seven Ok…having gone into that little piece, let’s talk about a different form of group management than I usually talk about in my programs. I’m going to talk to you about a form of group management in the seduction community that is known as micro‐group management. Micro‐group management is when you manage groups as it relates to the seduction process. So, if you are talking to a woman at a public place and one of her friends is walking up, what you should do is turn toward her friend and invites her friend into the conversation. As this process happens, you should also introduce yourself to the friend and include the friend into the conversation. If you don’t do this, the woman you are talking to will leave you to go be with her friend. So, by managing the group situation, you cannot only prevent this from happening, but you can also control the social interactions more as you have out of nowhere begun to lead her group. Now , another form of micro‐group management is when a woman is with a group of people. You can’t just walk up to her and isolate her from her group, especially if there are other men in her group. The group management strategy is simple under these circumstances: You simply approach her group and start a conversation with her group so that you can become part of her social circle. If you win her group’s approval, this will prevent her group from trying to protect her from you. Track Eight Now, another important part of the seduction process is the ground. For those of you who haven’t yet heard me speak in my other programs or at the persuasion conventions, the ground can refer to the situation, location, or circumstances.


156



So if you meet a woman at a public place, you should change the ground as quickly as possible. This means that you get her agreement to change locations. Now, this may seem like a very minor shift, but it has a tremendous amount of power because if you can change location, you are also changing the situation and circumstances of the social interactions you are experiencing with her. Instead of her talking with you at someplace, she is now going with you to someplace. So by changing the ground you are creating unique experiences with her. Sometimes in order to convince a woman to change locations, you really need to add a lot of hype to the place you are going to increase the chances that she will go with you. Track Nine Now, you need to know about a strategy called the immersion strategy. The immersion strategy means that in order for you to learn or master any skill, that you must first immerse yourself in this skill. The only way that men have ever gotten good with women was to practice their skills and to test what they have learned in the field. There is a big difference between knowing how to do something and actually doing it. So while the knowledge of dating and seduction is important, it is still important to actually DO SOMETHING with this knowledge so that you can experience the results you are looking for. Now, this brings us to the topic of inner game. Many dating coaches are now talking about the importance of inner game. Inner game is basically a state of mind that is congruent with everything else about you. The concept is that a lot of your success with women on the outside depends what you are experiencing on the inside. I think the concept of inner game is good and that it makes a lot of sense, but I don’t believe that inner game can come without the experiences that are first necessary to shape it. So, the fastest way to both change and perfect who you really are is to immerse yourself in different things. The immersion strategy will automatically change your inner blueprint. In fact, it’s the only way you can change your blueprint. Track Ten Copyright © 2008 – The Persuasion Company - All Rights Reserved Worldwide.

157



Now, I’m going to give you a little trick that you can use to sort of make things in the seduction process a little bit easier and fun. This trick is called “haunting the peripheral”. The peripheral vision of a person is a very vulnerable part of their vision, in that they are not directly seeing you at first but as soon as you get in their peripheral, they are forced to see you. A lot of men in the seduction community really like these peripheral games because these games can be played in total silence. Now, the most common way these peripheral games are played is that a man will first give a woman a compliment, and no matter what her response to the compliment is, he will dismiss himself from the conversation. Then, after some time has passed, the man will get into her peripheral vision so that he continues to indirectly approach her and haunt her peripheral. Notice that even though this is an indirect approach that he isn’t actually approaching her. All you are doing is getting into her peripheral vision in order for her to notice you in silence, and what this will do is unconsciously remind her of the compliment that you gave her and she will start to think about you again. Each time you haunt her peripheral, she will have more thoughts about you. Now, the peripheral game is only a technique, while you are in the process of indirect approaches like this, you should be integrating indirect approaches with scarcity tactics, which means that you should only be speaking to her non verbally through the peripheral after you first install the compliment in her. If you want to quickly understand the power of the peripheral, imagine a beautiful woman who you notice from the corner of your eye…what happens? She hooks you, doesn’t she? In fact, women are experts, whether their expertise be intentionally or not, at haunting a man’s peripheral. Women use this tactic all the time, and men fall for it all the time as our minds get filled with thoughts of the woman who is haunting our peripheral. Now, you can also use the peripheral to determine if a woman wants you to approach her. For example, if a woman is continually getting in your peripheral and positioning herself in ways that are clearly designed to get your attention, then this is the same thing as if she walked up to you and whispered in your ear that she wanted you to talk to her. So, by knowing your peripheral you can also discover some of the women who are interested in you so that you will have much of your work already figured out before you even say a word because you were able to read her body language through the peripheral.


158



The major weakness to the peripheral games is that you can’t always spend a long time haunting the peripheral in places where people are coming and going. The peripheral is most powerful in places where you have constant access to the woman you are trying to influence, because you see her on a weekly or daily basis. So, the peripheral will only take you so far and will only apply to so many situations, but if it’s used correctly, it can be extremely powerful. Track Eleven In a way, each time you see a beautiful woman, you are only seeing her from your peripheral anyway, even if you are looking directly at her. This is true because there are two selves. There is the perceived self and the actual self. The perceived self is whom you perceive the woman to be, and the actual self is whom the woman actually is. Many men only see a woman’s perceived self when they look at women in magazines or when they see women dressed up at nightclubs. And because men are looking at the perceived self of a women, men are often intimidated and don’t know how to communicate properly with women whom they are intimidated by. But if you can look through a woman’s perceived self, if you can see through her makeup, her nail polish, and the illusions and false social conditioning that society is trying to make you see her through, then you can look at the woman’s actual self and see her for who she really is. This will enable you to communicate with her much better and without so much approach anxiety. I think women also are troubled by the this mystery of the two selves, because oftentimes when they look at a man they are only seeing whom they perceive that man to be and not who this man really is so that they can fully appreciate the qualities of the actual man who has approached them. I do not think this mystery of separating the two selves will be solved by everyone, but at least you can solve this mystery for yourself and see every woman for whom she really is so that you can approach her and love her for whom she really is. This is the mystery in the seduction community of the two selves.


159



Track Twelve Ok…let’s talk about the competition destroyer. The competition destroyer is a necessary tool when other men are competing for the attention of the same woman. The best technique to destroy any competition you may be running against is to resort to a variation of the forced exit strategy. Now, in a somewhat playful way, you’re going to tell the woman how that guy is really going out of his way to get with her and how sneaky and smooth he is being. This will raise her defenses somewhat towards your competition, and from that moment on she will begin to run a defensive filter towards everything those men say to her. Now, see to it that you do this playfully, if you do this with even the slightest jealous frame of mind than the entire technique can backfire on you. If you are trying to get rid of several different competitors, then each time you do a forced exit you should do a different variation of it so that she never catches on to what you are doing. Now, a final word of warning…don’t overdue the competition destroyer. All you are doing is sowing the seeds in her mind…nothing more and nothing less. If you overwater those seeds, you will prevent them from growing. Track Thirteen Now, let’s talk a little bit about seductive language. Seductive language controls a woman’s inner pictures and feelings. How do you do this? Well, the most common and effective way this is done is by asking her certain questions. Each time you ask a woman a question about a specific romantic experience she had, she is forced to a certain extent to go deep down inside of herself to somewhat relive that experience in order to answer the question. Now, after you begin this process, you should begin to layer it with an orientation cycle. An orientation cycle will orient her into that experience through her internal representation systems. Her internal representation systems are what she sees, hears, and feels. So, in order to orient her into the experiences you are causing her to access, you would ask her specific details about what she saw, heard, and felt during those romantic or pleasant experiences you are causing her to focus on.


160



Now, obviously these types of questions are extremely different than the “FBI interrogation” questions I was speaking to you about earlier. So, it’s not a matter of asking a woman questions, it’s a matter of asking a woman the right questions so that you can change her mood. You’ve probably already heard the saying…”Change her mood…not her mind.” Track Fourteen (Exit) Seduction is a much more natural process than people give it credit for…it’s really the skill of learning how to create romance in your life when you want and with whom you want it. Some people would rather leave things to chance, but sometimes you can only wait so long for the fruit to fall off the tree. But by creating your own reality you can approach the tree and shake the tree…causing big juicy fruits to fall from the tree…yummy.


161



Affiliate Program You will receive 70% commission per sale through the Disguised Hypnosis Affiliate Program. This product has an extremely high conversion rate, and the customers who purchase this product are very happy with it so that they come back and buy more products. This means that you will also get recurring commissions. Selling this product is easy, and it’s better than having your own business. To sign up for our affiliate program, visit (http://disguisedhypnosis.com/affiliate.html) and start making some fast and easy money.


162

User Manual

Recommend Documents