WAL-MART EN ESTADOS UNIDOS Y EL MUNDO En 2001 Wal-Mart se convirtió en la segunda compañía más grande del mun¬do por sus ventas (la primera es Exxon Mobile). También es el mayor empleador p…Descripción completa
INFORMACIÓN GENERAL DE WALMART: ANÁLISIS HOLÍSTICO, 4P, ANÁLISIS MERCADOLÓGICO.!Descripción completa
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this is material is useful for to crack problems on profit, loss and discount
)arget Aroup: #o6 Ris Broader ational resence as co7pared to co7petitors
Weaer distri"ution n06 DiCcult to acieve econo7ies o scale
S Parameter
"iscount Stores
Warehouse #lu$s
Inventory )urns
(.*
1$
Aross Margin
1'% to 1*% lo6er tan traditional dept. stores
$'% "elo6 discounters price
#ocation EpopulationF
Sun"elt E*2-$*2 populationF
(# G *# population
u7"er o S2Hs
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Stores
8*J E1J8*F
$/ E1J8*F
Sales
( "n
(.( "n
Sales0Stores
(. 7n
1J1 7n
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W#-MR) -
<allenges aced as te co7pany gro6s •
•
•
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)oo 7any players ad gotten into discounting Increasing siNe o Wal7art stores 6ic reuires uge invest7ents e6 state o te art distri"ution centers reuired &ull conversion o stores 6it H< scanning 6ic costs @*'''''
Way ead •
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)e local econo7ies o scale is te co7petitive advantage o Wal-Mart and it sould not co7pro7ise upon it ust in drive to e+pand "eyond local 7arets )e co7pany sould learn ro7 its co7petitors 6o lost in teir 7ove to e+pand "eyond teir geograpies
